Explore the finance pack / Ecommerce & retail
Ecommerce & retail.
The numbers behind the decisions.
Which channels produce contribution after returns, fulfilment and acquisition costs—and how much cash does the next stock order require?
Fictional company, records and figures. Real platform names identify example systems, without implying client relationships or partnerships.
Base forecast selected. Historical figures and the original budget stay unchanged.
The CFO view
A fictional homewares business selling through Shopify, Amazon and Walmart. The example follows orders, channel costs, marketplace settlements, purchase orders and inventory through to the three financial statements and a dated cash plan.
Historical inputs cover January–August 2026. The selected outlook covers September 2026–December 2027. This demonstrates the depth of the work; it is not evidence of a real client result.
The short-term cash schedule opens on 11 September 2026 after a bridge from the August accounts. Its 13 weekly closes run from 18 September to 11 December 2026.
YTD financial net revenue€2,432,918January–August 2026; after refund provision movement
YTD gross margin63.3%Gross profit divided by financial net revenue
YTD EBITDA€19,895January–August 2026 actual
August closing cash€391,45231 August 2026
Lowest 13-week closing cash€290,055Lowest weekly close; excludes intraday and intraweek troughs
FY2027 EBITDA€238,866Base scenario
| Metric | Jan–Aug 2026 actual | FY2026 actual + forecast | FY2027 forecast |
|---|---|---|---|
| NET REVENUE | €2,432,918 | €4,310,521 | €5,610,599 |
| GROSS PROFIT | €1,538,937 | €2,711,815 | €3,478,013 |
| CONTRIBUTION AFTER MARKETING (CM2) | €647,256 | €1,110,164 | €1,394,043 |
| EBITDA | €19,895 | €136,386 | €238,866 |
| NET PROFIT | −€19,817 | €62,634 | €140,896 |
| Metric | Base | Downside | Upside |
|---|---|---|---|
| FY2026 net revenue (outlook) | €4,310,521 | €4,158,848 | €4,398,801 |
| FY2027 net revenue | €5,610,599 | €4,477,777 | €6,375,944 |
| FY2026 gross margin % | 62.9% | 62.1% | 63.4% |
| FY2026 CM2 | €1,110,164 | €954,766 | €1,197,256 |
| FY2026 CM2 % | 25.8% | 23.0% | 27.2% |
| FY2026 operating expenses | −€973,779 | −€951,630 | −€976,478 |
| FY2026 EBITDA | €136,386 | €3,136 | €220,777 |
| FY2026 EBITDA % | 3.2% | 0.1% | 5.0% |
| FY2026 net profit | €62,634 | −€55,924 | €130,992 |
| FY2027 EBITDA | €238,866 | −€262,565 | €676,761 |
| FY2027 net profit | €140,896 | −€327,486 | €467,585 |
| Cash at 31-Dec-26 | €611,228 | €486,357 | €664,522 |
| Cash at 31-Dec-27 | €346,148 | −€86,197 | €674,795 |
| Lowest month-end cash, Sep-26 to Dec-27 | €1,825 | −€214,907 | €171,993 |
| Month of the lowest cash | 2027-10-31 | 2027-10-31 | 2027-10-31 |
| Peak funding need vs the minimum cash buffer (negative = shortfall) | −€148,175 | −€364,907 | €21,993 |
| Inventory on hand, net, at 31-Dec-26 | €435,690 | €396,016 | €457,799 |
| Marketplace receivables at 31-Dec-26 | €182,243 | €198,926 | €196,935 |
| Net working capital at 31-Dec-26 | €483,699 | €475,320 | €514,797 |
| VAT payable at 31-Dec-26 | €241,871 | €221,479 | €252,884 |
| FY2027 CM2 % | 24.8% | 16.3% | 28.9% |
| FY2027 EBITDA % | 4.3% | -5.9% | 10.6% |
Performance, explained
The financial P&L includes the refund provision movement in net revenue. Channel revenue is shown separately, with a bridge explaining volume, price/mix and the refund provision effect. Negative cost values are cash or profit deductions.
| Channel | YTD actual orders | YTD budget orders | YTD variance | YTD variance % | FY outlook orders | FY budget orders | FY variance | FY variance % |
|---|---|---|---|---|---|---|---|---|
| Shopify EU (DTC): orders | 15,614 | 16,560 | -946 | -5.7% | 27,020.22 | 28,221 | -1,200.78 | -4.3% |
| Amazon EU (FBA): orders | 18,746 | 19,440 | -694 | -3.6% | 32,693.75 | 33,129 | -435.25 | -1.3% |
| Walmart US (WFS): orders | 3,488 | 5,220 | -1,732 | -33.2% | 7,405.85 | 10,770 | -3,364.15 | -31.2% |
| Metric | YTD actual | YTD budget | YTD variance | YTD variance % | FY outlook | FY budget | FY variance | FY variance % |
|---|---|---|---|---|---|---|---|---|
| Shopify EU (DTC): net revenue | €1,149,062 | €1,225,440 | −€76,378 | -6.2% | €2,001,236 | €2,088,354 | −€87,118 | -4.2% |
| Amazon EU (FBA): net revenue | €1,043,911 | €1,108,080 | −€64,169 | -5.8% | €1,821,897 | €1,888,353 | −€66,456 | -3.5% |
| Walmart US (WFS): net revenue | €232,757 | €287,100 | −€54,343 | -18.9% | €487,444 | €592,350 | −€104,906 | -17.7% |
| NET REVENUE | €2,432,918 | €2,620,620 | −€187,702 | -7.2% | €4,310,521 | €4,569,057 | −€258,536 | -5.7% |
| Cost of goods sold (incl. inventory adjustments) | −€893,981 | −€982,732 | €88,751 | 9.0% | −€1,598,706 | −€1,713,396 | €114,691 | 6.7% |
| GROSS PROFIT | €1,538,937 | €1,637,888 | −€98,951 | -6.0% | €2,711,815 | €2,855,661 | −€143,845 | -5.0% |
| Gross margin % | 63.3% | 62.5% | 0.8% | — | 62.9% | 62.5% | 0.4% | — |
| Variable channel costs | −€549,700 | −€523,228 | −€26,472 | -5.1% | −€993,286 | −€918,469 | −€74,818 | -8.1% |
| CONTRIBUTION BEFORE MARKETING (CM1) | €989,237 | €1,114,660 | −€125,423 | -11.3% | €1,718,529 | €1,937,192 | −€218,663 | -11.3% |
| Paid media | −€341,980 | −€334,093 | −€7,888 | -2.4% | −€608,365 | −€580,689 | −€27,676 | -4.8% |
| CONTRIBUTION AFTER MARKETING (CM2) | €647,256 | €780,567 | −€133,311 | -17.1% | €1,110,164 | €1,356,503 | −€246,339 | -18.2% |
| CM2 % | 26.6% | 29.8% | -3.2% | — | 25.8% | 29.7% | -3.9% | — |
| Salaries and wages (incl. employer costs) | −€369,300 | −€369,500 | €200 | 0.1% | −€581,000 | −€570,300 | −€10,700 | -1.9% |
| Contractors and freelancers | −€39,579 | −€36,000 | −€3,579 | -9.9% | −€58,779 | −€54,000 | −€4,779 | -8.8% |
| Rent and facilities | −€38,400 | −€38,400 | €0 | 0.0% | −€57,600 | −€57,600 | €0 | 0.0% |
| Software, apps and platform subscriptions | −€34,004 | −€32,000 | −€2,004 | -6.3% | −€51,204 | −€48,000 | −€3,204 | -6.7% |
| Professional fees (finance, legal, audit) | −€25,670 | −€24,000 | −€1,670 | -7.0% | −€38,470 | −€36,000 | −€2,470 | -6.9% |
| Insurance | −€9,200 | −€9,200 | €0 | 0.0% | −€13,800 | −€13,800 | €0 | 0.0% |
| Travel and entertainment | −€10,408 | −€9,600 | −€808 | -8.4% | −€16,008 | −€14,400 | −€1,608 | -11.2% |
| Content, creative and PR (non-media) | −€47,685 | −€40,000 | −€7,685 | -19.2% | −€69,685 | −€60,000 | −€9,685 | -16.1% |
| Customer service (per order) | −€27,006 | −€26,793 | −€213 | -0.8% | −€47,496 | −€46,878 | −€618 | -1.3% |
| Office and other G&A | −€14,120 | −€12,800 | −€1,320 | -10.3% | −€21,320 | −€19,200 | −€2,120 | -11.0% |
| Bank charges and FX costs | −€3,719 | −€3,931 | €212 | 5.4% | −€6,546 | −€6,854 | €307 | 4.5% |
| Recruitment and training | −€8,270 | −€5,600 | −€2,670 | -47.7% | −€11,870 | −€8,400 | −€3,470 | -41.3% |
| TOTAL OPERATING EXPENSES | −€627,361 | −€607,824 | −€19,537 | -3.2% | −€973,779 | −€935,432 | −€38,347 | -4.1% |
| EBITDA | €19,895 | €172,743 | −€152,848 | -88.5% | €136,386 | €421,072 | −€284,686 | -67.6% |
| EBITDA % | 0.8% | 6.6% | -5.8% | — | 3.2% | 9.2% | -6.1% | — |
| NET PROFIT | −€19,817 | €109,952 | −€129,769 | -118.0% | €62,634 | €297,085 | −€234,450 | -78.9% |
| Cash at bank | €391,452 | €438,000 | −€46,548 | -10.6% | €611,228 | €548,000 | €63,228 | 11.5% |
| Inventory on hand, net | €383,199 | €520,000 | −€136,801 | -26.3% | €435,690 | €505,000 | −€69,310 | -13.7% |
| Marketplace and payment receivables | €105,117 | €114,000 | −€8,883 | -7.8% | €182,243 | €178,000 | €4,243 | 2.4% |
| Driver | EUR |
|---|---|
| Order volume | −€212,117 |
| Price and mix | €17,228 |
| Refund provision adjustment | €7,188 |
| Financial net revenue variance | −€187,702 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SHOPIFY EU (DTC) · Units sold | 2,296 | 2,270 | 2,649 | 2,630 | 2,929 | 2,821 | 2,659 | 2,667 | 2,924.7 | 3,364.04 | 4,825 | 4,284.65 | 2,714.76 | 2,567.56 | 2,936.76 | 3,085.36 | 3,305.57 | 3,257.92 | 3,138.02 | 3,119.55 | 3,568.14 | 4,104.13 | 5,886.5 | 5,227.28 | 36,319.39 | 42,911.54 |
| SHOPIFY EU (DTC) · Orders | 1,715 | 1,697 | 1,954 | 1,940 | 2,188 | 2,135 | 2,007 | 1,978 | 2,166.45 | 2,491.88 | 3,574.07 | 3,173.82 | 2,010.93 | 1,901.89 | 2,175.38 | 2,285.45 | 2,448.57 | 2,413.27 | 2,324.46 | 2,310.78 | 2,643.07 | 3,040.1 | 4,360.37 | 3,872.06 | 27,020.22 | 31,786.33 |
| SHOPIFY EU (DTC) · Units per order | 1.34 | 1.34 | 1.36 | 1.36 | 1.34 | 1.32 | 1.32 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.34 | 1.35 |
| SHOPIFY EU (DTC) · Gross sales ex VAT | €140,655 | €141,417 | €160,708 | €160,863 | €182,525 | €171,603 | €161,802 | €164,257 | €181,004 | €208,708 | €300,085 | €267,136 | €169,675 | €160,870 | €184,457 | €194,268 | €208,647 | €206,146 | €199,049 | €198,366 | €227,450 | €262,262 | €377,086 | €335,683 | €2,240,763 | €2,723,960 |
| SHOPIFY EU (DTC) · Discounts and coupons | −€11,197 | −€12,487 | −€13,854 | −€14,295 | −€13,958 | −€14,197 | −€14,759 | −€13,584 | −€15,385 | −€17,740 | −€25,507 | −€22,707 | −€14,422 | −€13,674 | −€15,679 | −€16,513 | −€17,735 | −€17,522 | −€16,919 | −€16,861 | −€19,333 | −€22,292 | −€32,052 | −€28,533 | −€189,670 | −€231,537 |
| SHOPIFY EU (DTC) · Refunds and returns | −€8,595 | −€7,412 | −€9,280 | −€10,168 | −€11,576 | −€10,932 | −€10,534 | −€11,568 | −€11,765 | −€13,566 | −€19,506 | −€17,364 | −€11,029 | −€10,457 | −€11,990 | −€12,627 | −€13,562 | −€13,399 | −€12,938 | −€12,894 | −€14,784 | −€17,047 | −€24,511 | −€21,819 | −€142,266 | −€177,057 |
| SHOPIFY EU (DTC) · Net product revenue | €120,863 | €121,518 | €137,574 | €136,400 | €156,991 | €146,474 | €136,509 | €139,105 | €153,854 | €177,401 | €255,072 | €227,065 | €144,224 | €136,740 | €156,788 | €165,128 | €177,350 | €175,224 | €169,192 | €168,611 | €193,333 | €222,923 | €320,523 | €285,330 | €1,908,827 | €2,315,366 |
| SHOPIFY EU (DTC) · Shipping income ex VAT | €5,655 | €5,759 | €6,668 | €6,672 | €7,610 | €7,608 | €6,829 | €6,827 | €7,366 | €8,472 | €12,152 | €10,791 | €6,837 | €6,466 | €7,396 | €7,771 | €8,325 | €8,205 | €7,903 | €7,857 | €8,986 | €10,336 | €14,825 | €13,165 | €92,409 | €108,074 |
| SHOPIFY EU (DTC) · NET REVENUE | €126,518 | €127,277 | €144,242 | €143,072 | €164,601 | €154,082 | €143,338 | €145,932 | €161,220 | €185,874 | €267,224 | €237,856 | €151,061 | €143,206 | €164,185 | €172,899 | €185,675 | €183,429 | €177,095 | €176,468 | €202,319 | €233,259 | €335,349 | €298,495 | €2,001,236 | €2,423,439 |
| SHOPIFY EU (DTC) · Units returned (memo) | 132 | 117 | 161 | 163 | 190 | 178 | 174 | 175 | 190.11 | 218.66 | 313.62 | 278.5 | 176.46 | 166.89 | 190.89 | 200.55 | 214.86 | 211.76 | 203.97 | 202.77 | 231.93 | 266.77 | 382.62 | 339.77 | 2,290.9 | 2,789.25 |
| SHOPIFY EU (DTC) · Cost of goods shipped | −€46,184 | −€46,395 | −€53,392 | −€53,241 | −€61,144 | −€58,149 | −€54,382 | −€55,110 | −€60,756 | −€70,055 | −€100,727 | −€89,667 | −€56,953 | −€53,998 | −€61,915 | −€65,208 | −€70,035 | −€69,195 | −€66,813 | −€66,584 | −€76,346 | −€88,031 | −€126,574 | −€112,676 | −€749,201 | −€914,329 |
| SHOPIFY EU (DTC) · Returned stock recovered to inventory | €1,733 | €1,544 | €1,936 | €2,047 | €2,557 | €2,614 | €2,331 | €2,363 | €2,567 | €2,960 | €4,256 | €3,788 | €2,406 | €2,281 | €2,616 | €2,755 | €2,959 | €2,924 | €2,823 | €2,813 | €3,226 | €3,719 | €5,348 | €4,761 | €30,696 | €38,630 |
| SHOPIFY EU (DTC) · COST OF GOODS SOLD | −€44,451 | −€44,851 | −€51,456 | −€51,194 | −€58,587 | −€55,535 | −€52,051 | −€52,747 | −€58,189 | −€67,095 | −€96,471 | −€85,879 | −€54,547 | −€51,717 | −€59,299 | −€62,453 | −€67,076 | −€66,272 | −€63,990 | −€63,771 | −€73,121 | −€84,312 | −€121,226 | −€107,915 | −€718,505 | −€875,699 |
| SHOPIFY EU (DTC) · GROSS PROFIT | €82,067 | €82,426 | €92,786 | €91,878 | €106,014 | €98,548 | €91,288 | €93,185 | €103,030 | €118,779 | €170,753 | €151,978 | €96,514 | €91,490 | €104,885 | €110,445 | €118,599 | €117,157 | €113,105 | €112,697 | €129,198 | €148,947 | €214,123 | €190,580 | €1,282,731 | €1,547,740 |
| SHOPIFY EU (DTC) · Gross margin % | 64.9% | 64.8% | 64.3% | 64.2% | 64.4% | 64.0% | 63.7% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.9% | 63.8% | 64.1% | 63.9% |
| SHOPIFY EU (DTC) · Payment processing fees and chargebacks | −€3,706 | −€3,694 | −€4,179 | −€4,145 | −€4,838 | −€4,506 | −€4,186 | −€4,303 | −€4,719 | −€5,440 | −€7,818 | −€6,957 | −€4,417 | −€4,187 | −€4,799 | −€5,052 | −€5,424 | −€5,357 | −€5,171 | −€5,151 | −€5,904 | −€6,805 | −€9,782 | −€8,704 | −€58,491 | −€70,754 |
| SHOPIFY EU (DTC) · Carrier shipping cost | −€10,361 | −€10,561 | −€12,292 | −€12,426 | −€13,945 | −€13,225 | −€12,987 | −€12,752 | −€13,757 | −€15,823 | −€22,695 | −€20,154 | −€12,769 | −€12,077 | −€13,814 | −€14,513 | −€15,548 | −€15,324 | −€14,760 | −€14,673 | −€16,783 | −€19,305 | −€27,688 | −€24,588 | −€170,978 | −€201,843 |
| SHOPIFY EU (DTC) · 3PL pick, pack and packaging | −€6,356 | −€6,513 | −€7,539 | −€7,346 | −€8,127 | −€8,133 | −€7,609 | −€7,345 | −€8,232 | −€9,469 | −€13,581 | −€12,061 | −€7,642 | −€7,227 | −€8,266 | −€8,685 | −€9,305 | −€9,170 | −€8,833 | −€8,781 | −€10,044 | −€11,552 | −€16,569 | −€14,714 | −€102,312 | −€120,788 |
| SHOPIFY EU (DTC) · Total variable channel costs | −€20,423 | −€20,768 | −€24,010 | −€23,917 | −€26,910 | −€25,864 | −€24,782 | −€24,400 | −€26,709 | −€30,732 | −€44,095 | −€39,172 | −€24,828 | −€23,491 | −€26,879 | −€28,249 | −€30,277 | −€29,852 | −€28,764 | −€28,606 | −€32,731 | −€37,662 | −€54,039 | −€48,006 | −€331,782 | −€393,385 |
| SHOPIFY EU (DTC) · CONTRIBUTION BEFORE MARKETING (CM1) | €61,644 | €61,658 | €68,776 | €67,961 | €79,104 | €72,684 | €66,506 | €68,785 | €76,322 | €88,046 | €126,657 | €112,806 | €71,685 | €67,999 | €78,007 | €82,196 | €88,322 | €87,306 | €84,341 | €84,091 | €96,467 | €111,285 | €160,084 | €142,574 | €950,949 | €1,154,355 |
| SHOPIFY EU (DTC) · CM1 % | 48.7% | 48.4% | 47.7% | 47.5% | 48.1% | 47.2% | 46.4% | 47.1% | 47.3% | 47.4% | 47.4% | 47.4% | 47.5% | 47.5% | 47.5% | 47.5% | 47.6% | 47.6% | 47.6% | 47.7% | 47.7% | 47.7% | 47.7% | 47.8% | 47.5% | 47.6% |
| SHOPIFY EU (DTC) · Paid media: Meta | −€14,925 | −€15,728 | −€19,266 | −€17,843 | −€20,699 | −€20,117 | −€19,621 | −€20,485 | −€21,442 | −€24,721 | −€35,541 | −€31,635 | −€20,091 | −€19,046 | −€21,837 | −€22,996 | −€24,695 | −€24,396 | −€23,554 | −€23,470 | −€26,908 | −€31,023 | −€44,601 | −€39,700 | −€262,023 | −€322,317 |
| SHOPIFY EU (DTC) · Paid media: Google | −€6,396 | −€6,740 | −€8,257 | −€7,647 | −€8,871 | −€8,621 | −€8,409 | −€8,779 | −€9,190 | −€10,595 | −€15,232 | −€13,558 | −€8,610 | −€8,163 | −€9,359 | −€9,855 | −€10,583 | −€10,455 | −€10,094 | −€10,059 | −€11,532 | −€13,296 | −€19,115 | −€17,014 | −€112,294 | −€138,136 |
| SHOPIFY EU (DTC) · Total paid media | −€21,321 | −€22,468 | −€27,523 | −€25,490 | −€29,570 | −€28,738 | −€28,030 | −€29,264 | −€30,632 | −€35,316 | −€50,773 | −€45,193 | −€28,702 | −€27,209 | −€31,195 | −€32,851 | −€35,278 | −€34,852 | −€33,648 | −€33,529 | −€38,441 | −€44,319 | −€63,716 | −€56,714 | −€374,317 | −€460,453 |
| SHOPIFY EU (DTC) · CONTRIBUTION AFTER MARKETING (CM2) | €40,323 | €39,190 | €41,253 | €42,471 | €49,534 | €43,946 | €38,476 | €39,521 | €45,690 | €52,730 | €75,885 | €67,613 | €42,984 | €40,790 | €46,812 | €49,345 | €53,044 | €52,454 | €50,693 | €50,563 | €58,026 | €66,965 | €96,367 | €85,860 | €576,632 | €693,902 |
| SHOPIFY EU (DTC) · CM2 % | 31.9% | 30.8% | 28.6% | 29.7% | 30.1% | 28.5% | 26.8% | 27.1% | 28.3% | 28.4% | 28.4% | 28.4% | 28.5% | 28.5% | 28.5% | 28.5% | 28.6% | 28.6% | 28.6% | 28.7% | 28.7% | 28.7% | 28.7% | 28.8% | 28.8% | 28.6% |
| SHOPIFY EU (DTC) · KPI: gross AOV | €82.01 | €83.33 | €82.25 | €82.92 | €83.42 | €80.38 | €80.62 | €83.04 | €83.55 | €83.76 | €83.96 | €84.17 | €84.38 | €84.58 | €84.79 | €85.00 | €85.21 | €85.42 | €85.63 | €85.84 | €86.06 | €86.27 | €86.48 | €86.69 | €82.93 | €85.70 |
| SHOPIFY EU (DTC) · KPI: net revenue per order | €73.77 | €75.00 | €73.82 | €73.75 | €75.23 | €72.17 | €71.42 | €73.78 | €74.42 | €74.59 | €74.77 | €74.94 | €75.12 | €75.30 | €75.47 | €75.65 | €75.83 | €76.01 | €76.19 | €76.37 | €76.55 | €76.73 | €76.91 | €77.09 | €74.06 | €76.24 |
| SHOPIFY EU (DTC) · KPI: discount rate % of gross | 8.0% | 8.8% | 8.6% | 8.9% | 7.6% | 8.3% | 9.1% | 8.3% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% |
| SHOPIFY EU (DTC) · KPI: refund rate % of gross | 6.1% | 5.2% | 5.8% | 6.3% | 6.3% | 6.4% | 6.5% | 7.0% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.3% | 6.5% |
| SHOPIFY EU (DTC) · KPI: variable channel costs % of net revenue | 16.1% | 16.3% | 16.6% | 16.7% | 16.3% | 16.8% | 17.3% | 16.7% | 16.6% | 16.5% | 16.5% | 16.5% | 16.4% | 16.4% | 16.4% | 16.3% | 16.3% | 16.3% | 16.2% | 16.2% | 16.2% | 16.1% | 16.1% | 16.1% | 16.6% | 16.2% |
| SHOPIFY EU (DTC) · KPI: paid media % of net revenue | 16.9% | 17.7% | 19.1% | 17.8% | 18.0% | 18.7% | 19.6% | 20.1% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 19.0% | 18.7% | 19.0% |
| SHOPIFY EU (DTC) · KPI: CM2 per order | €23.51 | €23.09 | €21.11 | €21.89 | €22.64 | €20.58 | €19.17 | €19.98 | €21.09 | €21.16 | €21.23 | €21.30 | €21.38 | €21.45 | €21.52 | €21.59 | €21.66 | €21.74 | €21.81 | €21.88 | €21.95 | €22.03 | €22.10 | €22.17 | €21.34 | €21.83 |
| SHOPIFY EU (DTC) · KPI: new customers | 1,027 | 1,008 | 1,156 | 1,102 | 1,332 | 1,325 | 1,140 | 1,127 | 1,299.87 | 1,495.13 | 2,144.44 | 1,904.29 | 1,206.56 | 1,141.14 | 1,305.23 | 1,371.27 | 1,469.14 | 1,447.96 | 1,394.68 | 1,386.47 | 1,585.84 | 1,824.06 | 2,616.22 | 2,323.23 | 16,060.73 | 19,071.8 |
| SHOPIFY EU (DTC) · KPI: paid CAC (paid media / new customers) | €20.76 | €22.29 | €23.81 | €23.13 | €22.20 | €21.69 | €24.59 | €25.97 | €23.57 | €23.62 | €23.68 | €23.73 | €23.79 | €23.84 | €23.90 | €23.96 | €24.01 | €24.07 | €24.13 | €24.18 | €24.24 | €24.30 | €24.35 | €24.41 | €23.31 | €24.14 |
| AMAZON EU (FBA) · Units sold | 2,617 | 2,256 | 2,651 | 2,876 | 3,126 | 2,858 | 2,603 | 2,573 | 3,026.12 | 3,494.64 | 5,032.41 | 4,486.75 | 2,854.21 | 2,710.26 | 3,112.42 | 3,283.01 | 3,531.42 | 3,494.47 | 3,379.36 | 3,372.94 | 3,873.43 | 4,473.14 | 6,441.48 | 5,743.04 | 37,599.92 | 46,269.19 |
| AMAZON EU (FBA) · Orders | 2,273 | 1,962 | 2,308 | 2,509 | 2,690 | 2,489 | 2,287 | 2,228 | 2,631.41 | 3,038.82 | 4,376.01 | 3,901.52 | 2,481.92 | 2,356.75 | 2,706.45 | 2,854.79 | 3,070.8 | 3,038.67 | 2,938.57 | 2,932.99 | 3,368.2 | 3,889.69 | 5,601.29 | 4,993.95 | 32,693.75 | 40,234.08 |
| AMAZON EU (FBA) · Units per order | 1.15 | 1.15 | 1.15 | 1.15 | 1.16 | 1.15 | 1.14 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 |
| AMAZON EU (FBA) · Gross sales ex VAT | €142,665 | €123,842 | €145,203 | €156,504 | €171,801 | €157,651 | €139,652 | €138,916 | €165,388 | €191,310 | €275,948 | €246,434 | €157,026 | €149,353 | €171,797 | €181,513 | €195,570 | €193,843 | €187,767 | €187,720 | €215,931 | €249,774 | €360,278 | €321,744 | €2,055,316 | €2,572,317 |
| AMAZON EU (FBA) · Discounts and coupons | −€5,030 | −€5,358 | −€6,412 | −€5,829 | −€7,505 | −€6,226 | −€4,869 | −€5,466 | −€6,616 | −€7,652 | −€11,038 | −€9,857 | −€6,281 | −€5,974 | −€6,872 | −€7,261 | −€7,823 | −€7,754 | −€7,511 | −€7,509 | −€8,637 | −€9,991 | −€14,411 | −€12,870 | −€81,858 | −€102,893 |
| AMAZON EU (FBA) · Refunds and returns | −€10,635 | −€10,237 | −€10,867 | −€10,344 | −€11,721 | −€11,808 | −€9,056 | −€10,961 | −€12,404 | −€14,348 | −€20,696 | −€18,483 | −€11,777 | −€11,201 | −€12,885 | −€13,613 | −€14,668 | −€14,538 | −€14,083 | −€14,079 | −€16,195 | −€18,733 | −€27,021 | −€24,131 | −€151,560 | −€192,924 |
| AMAZON EU (FBA) · Net product revenue | €127,000 | €108,247 | €127,924 | €140,331 | €152,575 | €139,617 | €125,727 | €122,489 | €146,368 | €169,309 | €244,214 | €218,094 | €138,968 | €132,177 | €152,041 | €160,639 | €173,079 | €171,551 | €166,174 | €166,132 | €191,099 | €221,050 | €318,846 | €284,744 | €1,821,897 | €2,276,501 |
| AMAZON EU (FBA) · NET REVENUE | €127,000 | €108,247 | €127,924 | €140,331 | €152,575 | €139,617 | €125,727 | €122,489 | €146,368 | €169,309 | €244,214 | €218,094 | €138,968 | €132,177 | €152,041 | €160,639 | €173,079 | €171,551 | €166,174 | €166,132 | €191,099 | €221,050 | €318,846 | €284,744 | €1,821,897 | €2,276,501 |
| AMAZON EU (FBA) · Units returned (memo) | 189 | 191 | 211 | 191 | 219 | 222 | 180 | 211 | 226.96 | 262.1 | 377.43 | 336.51 | 214.07 | 203.27 | 233.43 | 246.23 | 264.86 | 262.09 | 253.45 | 252.97 | 290.51 | 335.49 | 483.11 | 430.73 | 2,816.99 | 3,470.19 |
| AMAZON EU (FBA) · Cost of goods shipped | −€50,537 | −€43,966 | −€52,240 | −€56,404 | −€61,678 | −€56,943 | −€50,999 | −€50,545 | −€60,244 | −€69,744 | −€100,681 | −€89,986 | −€57,385 | −€54,625 | −€62,885 | −€66,496 | −€71,703 | −€71,128 | −€68,955 | −€68,993 | −€79,426 | −€91,950 | −€132,738 | −€118,637 | −€743,966 | −€944,921 |
| AMAZON EU (FBA) · Returned stock recovered to inventory | €2,377 | €2,276 | €2,990 | €2,357 | €2,801 | €3,160 | €2,219 | €2,547 | €2,937 | €3,400 | €4,908 | €4,387 | €2,798 | €2,663 | €3,066 | €3,242 | €3,496 | €3,467 | €3,362 | €3,363 | €3,872 | €4,483 | €6,471 | €5,784 | €36,359 | €46,065 |
| AMAZON EU (FBA) · COST OF GOODS SOLD | −€48,160 | −€41,690 | −€49,250 | −€54,047 | −€58,877 | −€53,783 | −€48,780 | −€47,998 | −€57,308 | −€66,344 | −€95,773 | −€85,599 | −€54,587 | −€51,962 | −€59,820 | −€63,254 | −€68,208 | −€67,661 | −€65,593 | −€65,630 | −€75,554 | −€87,467 | −€126,267 | −€112,853 | −€707,607 | −€898,856 |
| AMAZON EU (FBA) · GROSS PROFIT | €78,840 | €66,558 | €78,674 | €86,285 | €93,698 | €85,834 | €76,947 | €74,491 | €89,061 | €102,966 | €148,442 | €132,495 | €84,381 | €80,215 | €92,221 | €97,385 | €104,871 | €103,891 | €100,581 | €100,502 | €115,544 | €133,583 | €192,579 | €171,890 | €1,114,290 | €1,377,644 |
| AMAZON EU (FBA) · Gross margin % | 62.1% | 61.5% | 61.5% | 61.5% | 61.4% | 61.5% | 61.2% | 60.8% | 60.8% | 60.8% | 60.8% | 60.8% | 60.7% | 60.7% | 60.7% | 60.6% | 60.6% | 60.6% | 60.5% | 60.5% | 60.5% | 60.4% | 60.4% | 60.4% | 61.2% | 60.5% |
| AMAZON EU (FBA) · Referral fees incl. refund administration fee | −€19,369 | −€16,544 | −€19,515 | −€21,360 | −€23,238 | −€21,297 | −€19,131 | −€18,702 | −€22,327 | −€25,827 | −€37,253 | −€33,269 | −€21,198 | −€20,163 | −€23,193 | −€24,504 | −€26,402 | −€26,169 | −€25,349 | −€25,342 | −€29,151 | −€33,720 | −€48,638 | −€43,435 | −€277,832 | −€347,263 |
| AMAZON EU (FBA) · FBA fulfilment fees | −€13,671 | −€11,760 | −€13,932 | −€15,523 | −€16,386 | −€15,772 | −€13,915 | −€13,859 | −€16,341 | −€18,871 | −€27,175 | −€24,228 | −€15,413 | −€14,635 | −€16,807 | −€17,728 | −€19,070 | −€18,870 | −€18,249 | −€18,214 | −€20,917 | −€24,155 | −€34,784 | −€31,012 | −€201,434 | −€249,854 |
| AMAZON EU (FBA) · FBA storage, aged inventory and other fees | −€1,527 | −€1,223 | −€1,367 | −€1,641 | −€1,598 | −€3,382 | −€1,423 | −€1,285 | −€1,755 | −€5,675 | −€8,173 | −€7,286 | −€1,655 | −€1,572 | −€1,805 | −€1,904 | −€2,048 | −€2,027 | −€1,960 | −€1,956 | −€2,247 | −€7,264 | −€10,461 | −€9,327 | −€36,336 | −€44,227 |
| AMAZON EU (FBA) · FBA inbound placement and freight | −€1,230 | −€992 | −€1,135 | −€1,376 | −€1,462 | −€1,339 | −€1,151 | −€1,113 | −€1,362 | −€1,573 | −€2,265 | −€2,019 | −€1,284 | −€1,220 | −€1,401 | −€1,477 | −€1,589 | −€1,573 | −€1,521 | −€1,518 | −€1,743 | −€2,013 | −€2,899 | −€2,584 | −€17,016 | −€20,821 |
| AMAZON EU (FBA) · Total variable channel costs | −€35,797 | −€30,519 | −€35,949 | −€39,900 | −€42,684 | −€41,790 | −€35,620 | −€34,959 | −€41,785 | −€51,946 | −€74,865 | −€66,803 | −€39,551 | −€37,590 | −€43,205 | −€45,614 | −€49,109 | −€48,638 | −€47,078 | −€47,030 | −€54,057 | −€67,152 | −€96,781 | −€86,359 | −€532,617 | −€662,164 |
| AMAZON EU (FBA) · CONTRIBUTION BEFORE MARKETING (CM1) | €43,043 | €36,039 | €42,725 | €46,385 | €51,014 | €44,044 | €41,327 | €39,532 | €47,276 | €51,020 | €73,576 | €65,693 | €44,830 | €42,626 | €49,016 | €51,771 | €55,762 | €55,252 | €53,503 | €53,472 | €61,488 | €66,431 | €95,798 | €85,531 | €581,674 | €715,480 |
| AMAZON EU (FBA) · CM1 % | 33.9% | 33.3% | 33.4% | 33.1% | 33.4% | 31.5% | 32.9% | 32.3% | 32.3% | 30.1% | 30.1% | 30.1% | 32.3% | 32.2% | 32.2% | 32.2% | 32.2% | 32.2% | 32.2% | 32.2% | 32.2% | 30.1% | 30.0% | 30.0% | 31.9% | 31.4% |
| AMAZON EU (FBA) · Amazon advertising | −€11,057 | −€9,410 | −€11,456 | −€13,283 | −€15,111 | −€13,890 | −€12,615 | −€11,563 | −€13,905 | −€16,084 | −€23,200 | −€20,719 | −€13,202 | −€12,557 | −€14,444 | −€15,261 | −€16,443 | −€16,297 | −€15,787 | −€15,783 | −€18,154 | −€21,000 | −€30,290 | −€27,051 | −€172,294 | −€216,268 |
| AMAZON EU (FBA) · CONTRIBUTION AFTER MARKETING (CM2) | €31,986 | €26,629 | €31,269 | €33,102 | €35,903 | €30,154 | €28,712 | €27,969 | €33,371 | €34,936 | €50,376 | €44,974 | €31,628 | €30,069 | €34,572 | €36,510 | €39,320 | €38,955 | €37,716 | €37,690 | €43,333 | €45,431 | €65,508 | €58,481 | €409,380 | €499,212 |
| AMAZON EU (FBA) · CM2 % | 25.2% | 24.6% | 24.4% | 23.6% | 23.5% | 21.6% | 22.8% | 22.8% | 22.8% | 20.6% | 20.6% | 20.6% | 22.8% | 22.7% | 22.7% | 22.7% | 22.7% | 22.7% | 22.7% | 22.7% | 22.7% | 20.6% | 20.5% | 20.5% | 22.5% | 21.9% |
| AMAZON EU (FBA) · KPI: gross AOV | €62.77 | €63.12 | €62.91 | €62.38 | €63.87 | €63.34 | €61.06 | €62.35 | €62.85 | €62.96 | €63.06 | €63.16 | €63.27 | €63.37 | €63.48 | €63.58 | €63.69 | €63.79 | €63.90 | €64.00 | €64.11 | €64.21 | €64.32 | €64.43 | €62.87 | €63.93 |
| AMAZON EU (FBA) · KPI: net revenue per order | €55.87 | €55.17 | €55.43 | €55.93 | €56.72 | €56.09 | €54.97 | €54.98 | €55.62 | €55.72 | €55.81 | €55.90 | €55.99 | €56.08 | €56.18 | €56.27 | €56.36 | €56.46 | €56.55 | €56.64 | €56.74 | €56.83 | €56.92 | €57.02 | €55.73 | €56.58 |
| AMAZON EU (FBA) · KPI: discount rate % of gross | 3.5% | 4.3% | 4.4% | 3.7% | 4.4% | 3.9% | 3.5% | 3.9% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% | 4.0% |
| AMAZON EU (FBA) · KPI: refund rate % of gross | 7.5% | 8.3% | 7.5% | 6.6% | 6.8% | 7.5% | 6.5% | 7.9% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.4% | 7.5% |
| AMAZON EU (FBA) · KPI: variable channel costs % of net revenue | 28.2% | 28.2% | 28.1% | 28.4% | 28.0% | 29.9% | 28.3% | 28.5% | 28.5% | 30.7% | 30.7% | 30.6% | 28.5% | 28.4% | 28.4% | 28.4% | 28.4% | 28.4% | 28.3% | 28.3% | 28.3% | 30.4% | 30.4% | 30.3% | 29.2% | 29.1% |
| AMAZON EU (FBA) · KPI: paid media % of net revenue | 8.7% | 8.7% | 9.0% | 9.5% | 9.9% | 9.9% | 10.0% | 9.4% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% | 9.5% |
| AMAZON EU (FBA) · KPI: CM2 per order | €14.07 | €13.57 | €13.55 | €13.19 | €13.35 | €12.11 | €12.55 | €12.55 | €12.68 | €11.50 | €11.51 | €11.53 | €12.74 | €12.76 | €12.77 | €12.79 | €12.80 | €12.82 | €12.83 | €12.85 | €12.87 | €11.68 | €11.70 | €11.71 | €12.52 | €12.41 |
| WALMART US (WFS) · Units sold | 243 | 278 | 385 | 495 | 564 | 683 | 709 | 856 | 852.07 | 1,007.53 | 1,485.6 | 1,356.22 | 883.39 | 858.91 | 1,009.96 | 1,090.81 | 1,201.42 | 1,217.3 | 1,205.37 | 1,231.87 | 1,448.51 | 1,712.81 | 2,525.53 | 2,305.57 | 8,914.42 | 16,691.45 |
| WALMART US (WFS) · Orders | 202 | 233 | 319 | 411 | 472 | 560 | 584 | 707 | 710.05 | 839.61 | 1,238 | 1,130.18 | 736.16 | 715.76 | 841.63 | 909.01 | 1,001.19 | 1,014.42 | 1,004.48 | 1,026.56 | 1,207.09 | 1,427.34 | 2,104.61 | 1,921.31 | 7,405.85 | 13,909.55 |
| WALMART US (WFS) · Units per order | 1.2 | 1.19 | 1.21 | 1.2 | 1.19 | 1.22 | 1.21 | 1.21 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 |
| WALMART US (WFS) · Gross sales ex VAT | €16,345 | €17,952 | €25,738 | €32,270 | €36,827 | €43,729 | €43,183 | €52,974 | €53,212 | €63,025 | €93,083 | €85,116 | €55,533 | €54,084 | €63,700 | €68,913 | €76,026 | €77,158 | €76,528 | €78,340 | €92,269 | €109,285 | €161,406 | €147,592 | €563,453 | €1,060,833 |
| WALMART US (WFS) · Discounts and coupons | −€792 | −€958 | −€1,258 | −€1,634 | −€2,019 | −€2,066 | −€2,066 | −€2,350 | −€2,661 | −€3,151 | −€4,654 | −€4,256 | −€2,777 | −€2,704 | −€3,185 | −€3,446 | −€3,801 | −€3,858 | −€3,826 | −€3,917 | −€4,613 | −€5,464 | −€8,070 | −€7,380 | −€27,865 | −€53,042 |
| WALMART US (WFS) · Refunds and returns | −€1,516 | −€1,656 | −€2,269 | −€3,042 | −€3,086 | −€3,414 | −€3,622 | −€4,513 | −€4,523 | −€5,357 | −€7,912 | −€7,235 | −€4,720 | −€4,597 | −€5,414 | −€5,858 | −€6,462 | −€6,558 | −€6,505 | −€6,659 | −€7,843 | −€9,289 | −€13,719 | −€12,545 | −€48,145 | −€90,171 |
| WALMART US (WFS) · Net product revenue | €14,036 | €15,338 | €22,212 | €27,595 | €31,722 | €38,248 | €37,496 | €46,111 | €46,028 | €54,516 | €80,517 | €73,626 | €48,036 | €46,782 | €55,100 | €59,610 | €65,763 | €66,742 | €66,197 | €67,764 | €79,813 | €94,531 | €139,616 | €127,667 | €487,444 | €917,620 |
| WALMART US (WFS) · NET REVENUE | €14,036 | €15,338 | €22,212 | €27,595 | €31,722 | €38,248 | €37,496 | €46,111 | €46,028 | €54,516 | €80,517 | €73,626 | €48,036 | €46,782 | €55,100 | €59,610 | €65,763 | €66,742 | €66,197 | €67,764 | €79,813 | €94,531 | €139,616 | €127,667 | €487,444 | €917,620 |
| WALMART US (WFS) · Units returned (memo) | 21 | 26 | 32 | 47 | 48 | 53 | 56 | 66 | 72.43 | 85.64 | 126.28 | 115.28 | 75.09 | 73.01 | 85.85 | 92.72 | 102.12 | 103.47 | 102.46 | 104.71 | 123.12 | 145.59 | 214.67 | 195.97 | 748.62 | 1,418.77 |
| WALMART US (WFS) · Cost of goods shipped | −€5,066 | −€5,746 | −€8,299 | −€10,565 | −€12,384 | −€14,764 | −€14,931 | −€18,664 | −€18,493 | −€21,921 | −€32,402 | −€29,653 | −€19,363 | −€18,873 | −€22,246 | −€24,086 | −€26,594 | −€27,012 | −€26,813 | −€27,471 | −€32,381 | −€38,384 | −€56,737 | −€51,923 | −€192,891 | −€371,883 |
| WALMART US (WFS) · Returned stock recovered to inventory | €269 | €375 | €432 | €573 | €675 | €741 | €775 | €929 | €1,022 | €1,211 | €1,790 | €1,638 | €1,070 | €1,043 | €1,229 | €1,331 | €1,469 | €1,492 | €1,481 | €1,518 | €1,789 | €2,121 | €3,135 | €2,869 | €10,430 | €20,547 |
| WALMART US (WFS) · COST OF GOODS SOLD | −€4,797 | −€5,371 | −€7,867 | −€9,992 | −€11,709 | −€14,023 | −€14,156 | −€17,735 | −€17,471 | −€20,710 | −€30,612 | −€28,015 | −€18,293 | −€17,830 | −€21,017 | −€22,756 | −€25,125 | −€25,520 | −€25,332 | −€25,953 | −€30,592 | −€36,263 | −€53,602 | −€49,054 | −€182,461 | −€351,337 |
| WALMART US (WFS) · GROSS PROFIT | €9,239 | €9,967 | €14,344 | €17,602 | €20,012 | €24,225 | €23,340 | €28,376 | €28,557 | €33,806 | €49,905 | €45,611 | €29,743 | €28,952 | €34,083 | €36,854 | €40,638 | €41,222 | €40,865 | €41,811 | €49,220 | €58,268 | €86,014 | €78,613 | €304,983 | €566,284 |
| WALMART US (WFS) · Gross margin % | 65.8% | 65.0% | 64.6% | 63.8% | 63.1% | 63.3% | 62.2% | 61.5% | 62.0% | 62.0% | 62.0% | 61.9% | 61.9% | 61.9% | 61.9% | 61.8% | 61.8% | 61.8% | 61.7% | 61.7% | 61.7% | 61.6% | 61.6% | 61.6% | 62.6% | 61.7% |
| WALMART US (WFS) · Referral fees | −€2,105 | −€2,301 | −€3,332 | −€4,139 | −€4,759 | −€5,737 | −€5,624 | −€6,917 | −€6,904 | −€8,177 | −€12,078 | −€11,044 | −€7,205 | −€7,017 | −€8,265 | −€8,941 | −€9,864 | −€10,011 | −€9,930 | −€10,165 | −€11,972 | −€14,180 | −€20,942 | −€19,150 | −€73,117 | −€137,643 |
| WALMART US (WFS) · WFS fulfilment fees | −€1,489 | −€1,662 | −€2,266 | −€2,878 | −€3,218 | −€3,886 | −€3,954 | −€4,860 | −€4,841 | −€5,725 | −€8,441 | −€7,706 | −€5,019 | −€4,880 | −€5,738 | −€6,198 | −€6,826 | −€6,916 | −€6,849 | −€6,999 | −€8,230 | −€9,732 | −€14,350 | −€13,100 | −€50,926 | −€94,838 |
| WALMART US (WFS) · WFS storage fees | −€126 | −€153 | −€182 | −€263 | −€345 | −€372 | −€376 | −€463 | −€465 | −€550 | −€810 | −€740 | −€482 | −€468 | −€551 | −€595 | −€655 | −€664 | −€657 | −€672 | −€790 | −€934 | −€1,378 | −€1,258 | −€4,845 | −€9,104 |
| WALMART US (WFS) · Total variable channel costs | −€3,721 | −€4,115 | −€5,779 | −€7,281 | −€8,321 | −€9,995 | −€9,955 | −€12,240 | −€12,210 | −€14,452 | −€21,329 | −€19,489 | −€12,707 | −€12,366 | −€14,554 | −€15,734 | −€17,346 | −€17,592 | −€17,436 | −€17,836 | −€20,992 | −€24,846 | −€36,670 | −€33,507 | −€128,888 | −€241,585 |
| WALMART US (WFS) · CONTRIBUTION BEFORE MARKETING (CM1) | €5,518 | €5,851 | €8,565 | €10,321 | €11,691 | €14,230 | €13,385 | €16,135 | €16,347 | €19,355 | €28,576 | €26,121 | €17,037 | €16,586 | €19,529 | €21,120 | €23,292 | €23,630 | €23,429 | €23,975 | €28,228 | €33,422 | €49,345 | €45,105 | €176,095 | €324,698 |
| WALMART US (WFS) · CM1 % | 39.3% | 38.1% | 38.6% | 37.4% | 36.9% | 37.2% | 35.7% | 35.0% | 35.5% | 35.5% | 35.5% | 35.5% | 35.5% | 35.5% | 35.4% | 35.4% | 35.4% | 35.4% | 35.4% | 35.4% | 35.4% | 35.4% | 35.3% | 35.3% | 36.1% | 35.4% |
| WALMART US (WFS) · Walmart Connect advertising | −€2,057 | −€2,387 | −€3,218 | −€3,833 | −€4,101 | −€5,045 | −€4,421 | −€6,129 | −€5,523 | −€6,542 | −€9,662 | −€8,835 | −€5,764 | −€5,614 | −€6,612 | −€7,153 | −€7,892 | −€8,009 | −€7,944 | −€8,132 | −€9,578 | −€11,344 | −€16,754 | −€15,320 | −€61,754 | −€110,114 |
| WALMART US (WFS) · CONTRIBUTION AFTER MARKETING (CM2) | €3,461 | €3,464 | €5,347 | €6,488 | €7,590 | €9,185 | €8,964 | €10,006 | €10,823 | €12,813 | €18,914 | €17,286 | €11,272 | €10,973 | €12,917 | €13,967 | €15,400 | €15,621 | €15,486 | €15,844 | €18,651 | €22,078 | €32,591 | €29,785 | €114,341 | €214,584 |
| WALMART US (WFS) · CM2 % | 24.7% | 22.6% | 24.1% | 23.5% | 23.9% | 24.0% | 23.9% | 21.7% | 23.5% | 23.5% | 23.5% | 23.5% | 23.5% | 23.5% | 23.4% | 23.4% | 23.4% | 23.4% | 23.4% | 23.4% | 23.4% | 23.4% | 23.3% | 23.3% | 23.5% | 23.4% |
| WALMART US (WFS) · KPI: gross AOV | €80.92 | €77.05 | €80.68 | €78.52 | €78.02 | €78.09 | €73.94 | €74.93 | €74.94 | €75.06 | €75.19 | €75.31 | €75.44 | €75.56 | €75.69 | €75.81 | €75.94 | €76.06 | €76.19 | €76.31 | €76.44 | €76.57 | €76.69 | €76.82 | €76.08 | €76.27 |
| WALMART US (WFS) · KPI: net revenue per order | €69.49 | €65.83 | €69.63 | €67.14 | €67.21 | €68.30 | €64.20 | €65.22 | €64.82 | €64.93 | €65.04 | €65.14 | €65.25 | €65.36 | €65.47 | €65.58 | €65.68 | €65.79 | €65.90 | €66.01 | €66.12 | €66.23 | €66.34 | €66.45 | €65.82 | €65.97 |
| WALMART US (WFS) · KPI: discount rate % of gross | 4.8% | 5.3% | 4.9% | 5.1% | 5.5% | 4.7% | 4.8% | 4.4% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 4.9% | 5.0% |
| WALMART US (WFS) · KPI: refund rate % of gross | 9.3% | 9.2% | 8.8% | 9.4% | 8.4% | 7.8% | 8.4% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% |
| WALMART US (WFS) · KPI: variable channel costs % of net revenue | 26.5% | 26.8% | 26.0% | 26.4% | 26.2% | 26.1% | 26.5% | 26.5% | 26.5% | 26.5% | 26.5% | 26.5% | 26.5% | 26.4% | 26.4% | 26.4% | 26.4% | 26.4% | 26.3% | 26.3% | 26.3% | 26.3% | 26.3% | 26.2% | 26.4% | 26.3% |
| WALMART US (WFS) · KPI: paid media % of net revenue | 14.7% | 15.6% | 14.5% | 13.9% | 12.9% | 13.2% | 11.8% | 13.3% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.0% | 12.7% | 12.0% |
| WALMART US (WFS) · KPI: CM2 per order | €17.13 | €14.87 | €16.76 | €15.79 | €16.08 | €16.40 | €15.35 | €14.15 | €15.24 | €15.26 | €15.28 | €15.30 | €15.31 | €15.33 | €15.35 | €15.36 | €15.38 | €15.40 | €15.42 | €15.43 | €15.45 | €15.47 | €15.49 | €15.50 | €15.44 | €15.43 |
| ALL CHANNELS · Orders | 4,190 | 3,892 | 4,581 | 4,860 | 5,350 | 5,184 | 4,878 | 4,913 | 5,507.91 | 6,370.31 | 9,188.08 | 8,205.52 | 5,229.01 | 4,974.4 | 5,723.47 | 6,049.26 | 6,520.56 | 6,466.36 | 6,267.51 | 6,270.33 | 7,218.36 | 8,357.12 | 12,066.26 | 10,787.31 | 67,119.82 | 85,929.95 |
| ALL CHANNELS · Units sold | 5,156 | 4,804 | 5,685 | 6,001 | 6,619 | 6,362 | 5,971 | 6,096 | 6,802.88 | 7,866.22 | 11,343.01 | 10,127.62 | 6,452.36 | 6,136.73 | 7,059.14 | 7,459.18 | 8,038.41 | 7,969.69 | 7,722.75 | 7,724.37 | 8,890.08 | 10,290.08 | 14,853.5 | 13,275.89 | 82,833.73 | 105,872.19 |
| ALL CHANNELS · Gross sales ex VAT | €299,665 | €283,211 | €331,649 | €349,638 | €391,153 | €372,982 | €344,638 | €356,147 | €399,604 | €463,042 | €669,116 | €598,686 | €382,234 | €364,307 | €419,954 | €444,694 | €480,243 | €477,147 | €463,345 | €464,426 | €535,650 | €621,321 | €898,770 | €805,019 | €4,859,531 | €6,357,109 |
| ALL CHANNELS · Discounts and coupons | −€17,019 | −€18,803 | −€21,524 | −€21,758 | −€23,482 | −€22,489 | −€21,694 | −€21,400 | −€24,661 | −€28,544 | −€41,199 | −€36,820 | −€23,480 | −€22,352 | −€25,736 | −€27,219 | −€29,359 | −€29,134 | −€28,256 | −€28,287 | −€32,584 | −€37,747 | −€54,534 | −€48,782 | −€299,393 | −€387,471 |
| ALL CHANNELS · Refunds and returns | −€20,746 | −€19,305 | −€22,416 | −€23,554 | −€26,383 | −€26,154 | −€23,212 | −€27,042 | −€28,692 | −€33,271 | −€48,114 | −€43,081 | −€27,526 | −€26,255 | −€30,289 | −€32,098 | −€34,692 | −€34,496 | −€33,526 | −€33,632 | −€38,822 | −€45,069 | −€65,251 | −€58,495 | −€341,970 | −€460,152 |
| ALL CHANNELS · Shipping income | €5,655 | €5,759 | €6,668 | €6,672 | €7,610 | €7,608 | €6,829 | €6,827 | €7,366 | €8,472 | €12,152 | €10,791 | €6,837 | €6,466 | €7,396 | €7,771 | €8,325 | €8,205 | €7,903 | €7,857 | €8,986 | €10,336 | €14,825 | €13,165 | €92,409 | €108,074 |
| ALL CHANNELS · NET REVENUE | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €353,616 | €409,700 | €591,955 | €529,576 | €338,065 | €322,166 | €371,326 | €393,147 | €424,517 | €421,722 | €409,466 | €410,364 | €473,230 | €548,841 | €793,811 | €710,906 | €4,310,577 | €5,617,560 |
| ALL CHANNELS · Units returned (memo) | 342 | 334 | 404 | 401 | 457 | 453 | 410 | 452 | 489.49 | 566.4 | 817.33 | 730.29 | 465.61 | 443.17 | 510.17 | 539.49 | 581.84 | 577.32 | 559.88 | 560.45 | 645.56 | 747.84 | 1,080.4 | 966.47 | 5,856.51 | 7,678.21 |
| ALL CHANNELS · Cost of goods shipped | −€101,787 | −€96,107 | −€113,931 | −€120,210 | −€135,206 | −€129,855 | −€120,312 | −€124,320 | −€139,494 | −€161,720 | −€233,810 | −€209,306 | −€133,701 | −€127,496 | −€147,047 | −€155,790 | −€168,332 | −€167,336 | −€162,581 | −€163,048 | −€188,154 | −€218,365 | −€316,048 | −€283,236 | −€1,686,058 | −€2,231,134 |
| ALL CHANNELS · Returned stock recovered | €4,379 | €4,195 | €5,358 | €4,977 | €6,033 | €6,515 | €5,325 | €5,839 | €6,526 | €7,571 | €10,954 | €9,814 | €6,274 | €5,987 | €6,911 | €7,327 | €7,924 | €7,883 | €7,666 | €7,694 | €8,887 | €10,323 | €14,953 | €13,413 | €77,485 | €105,242 |
| ALL CHANNELS · COST OF GOODS SOLD | −€97,408 | −€91,912 | −€108,573 | −€115,233 | −€129,173 | −€123,340 | −€114,987 | −€118,481 | −€132,968 | −€154,149 | −€222,856 | −€199,493 | −€127,427 | −€121,509 | −€140,136 | −€148,463 | −€160,409 | −€159,452 | −€154,916 | −€155,354 | −€179,267 | −€208,043 | −€301,094 | −€269,823 | −€1,608,573 | −€2,125,892 |
| ALL CHANNELS · GROSS PROFIT | €170,146 | €158,950 | €185,805 | €195,765 | €219,725 | €208,607 | €191,574 | €196,051 | €220,648 | €255,551 | €369,099 | €330,084 | €210,638 | €200,657 | €231,190 | €244,684 | €264,108 | €262,270 | €254,550 | €255,010 | €293,963 | €340,798 | €492,716 | €441,083 | €2,702,004 | €3,491,668 |
| ALL CHANNELS · Marketplace, referral and payment fees | −€25,180 | −€22,539 | −€27,026 | −€29,644 | −€32,835 | −€31,540 | −€28,941 | −€29,922 | −€33,951 | −€39,444 | −€57,149 | −€51,270 | −€32,821 | −€31,367 | −€36,256 | −€38,498 | −€41,690 | −€41,537 | −€40,449 | −€40,658 | −€47,027 | −€54,705 | −€79,362 | −€71,290 | −€409,440 | −€555,660 |
| ALL CHANNELS · Fulfilment, shipping, storage and inbound | −€34,761 | −€32,864 | −€38,713 | −€41,454 | −€45,080 | −€46,109 | −€41,415 | −€41,677 | −€46,753 | −€57,686 | −€83,140 | −€74,194 | −€44,265 | −€42,080 | −€48,382 | −€51,100 | −€55,042 | −€54,545 | −€52,829 | −€52,814 | −€60,754 | −€74,955 | −€108,129 | −€96,582 | −€583,846 | −€741,475 |
| ALL CHANNELS · Total variable channel costs | −€59,941 | −€55,402 | −€65,738 | −€71,098 | −€77,915 | −€77,649 | −€70,357 | −€71,599 | −€80,704 | −€97,130 | −€140,289 | −€125,463 | −€77,086 | −€73,446 | −€84,639 | −€89,598 | −€96,732 | −€96,082 | −€93,278 | −€93,472 | −€107,780 | −€129,660 | −€187,490 | −€167,872 | −€993,286 | −€1,297,134 |
| ALL CHANNELS · CONTRIBUTION BEFORE MARKETING (CM1) | €110,205 | €103,548 | €120,066 | €124,667 | €141,810 | €130,957 | €121,218 | €124,452 | €139,944 | €158,421 | €228,810 | €204,620 | €133,552 | €127,211 | €146,551 | €155,087 | €167,376 | €166,188 | €161,273 | €161,539 | €186,183 | €211,138 | €305,226 | €273,211 | €1,708,718 | €2,194,534 |
| ALL CHANNELS · Paid media: Meta | −€14,925 | −€15,728 | −€19,266 | −€17,843 | −€20,699 | −€20,117 | −€19,621 | −€20,485 | −€21,442 | −€24,721 | −€35,541 | −€31,635 | −€20,091 | −€19,046 | −€21,837 | −€22,996 | −€24,695 | −€24,396 | −€23,554 | −€23,470 | −€26,908 | −€31,023 | −€44,601 | −€39,700 | −€262,023 | −€322,317 |
| ALL CHANNELS · Paid media: Google | −€6,396 | −€6,740 | −€8,257 | −€7,647 | −€8,871 | −€8,621 | −€8,409 | −€8,779 | −€9,190 | −€10,595 | −€15,232 | −€13,558 | −€8,610 | −€8,163 | −€9,359 | −€9,855 | −€10,583 | −€10,455 | −€10,094 | −€10,059 | −€11,532 | −€13,296 | −€19,115 | −€17,014 | −€112,294 | −€138,136 |
| ALL CHANNELS · Amazon advertising | −€11,057 | −€9,410 | −€11,456 | −€13,283 | −€15,111 | −€13,890 | −€12,615 | −€11,563 | −€13,905 | −€16,084 | −€23,200 | −€20,719 | −€13,202 | −€12,557 | −€14,444 | −€15,261 | −€16,443 | −€16,297 | −€15,787 | −€15,783 | −€18,154 | −€21,000 | −€30,290 | −€27,051 | −€172,294 | −€216,268 |
| ALL CHANNELS · Walmart Connect advertising | −€2,057 | −€2,387 | −€3,218 | −€3,833 | −€4,101 | −€5,045 | −€4,421 | −€6,129 | −€5,523 | −€6,542 | −€9,662 | −€8,835 | −€5,764 | −€5,614 | −€6,612 | −€7,153 | −€7,892 | −€8,009 | −€7,944 | −€8,132 | −€9,578 | −€11,344 | −€16,754 | −€15,320 | −€61,754 | −€110,114 |
| ALL CHANNELS · Total paid media | −€34,435 | −€34,265 | −€42,197 | −€42,606 | −€48,782 | −€47,673 | −€45,066 | −€46,956 | −€50,060 | −€57,942 | −€83,635 | −€74,747 | −€47,668 | −€45,380 | −€52,251 | −€55,265 | −€59,612 | −€59,158 | −€57,378 | −€57,443 | −€66,172 | −€76,663 | −€110,761 | −€99,085 | −€608,365 | −€786,835 |
| ALL CHANNELS · CONTRIBUTION AFTER MARKETING (CM2) | €75,770 | €69,283 | €77,869 | €82,061 | €93,027 | €83,284 | €76,152 | €77,496 | €89,884 | €100,479 | €145,175 | €129,873 | €85,884 | €81,831 | €94,300 | €99,822 | €107,764 | €107,030 | €103,895 | €104,096 | €120,010 | €134,475 | €194,466 | €174,126 | €1,100,353 | €1,407,698 |
| ALL CHANNELS · Gross margin % | 63.6% | 63.4% | 63.1% | 62.9% | 63.0% | 62.8% | 62.5% | 62.3% | 62.4% | 62.4% | 62.4% | 62.3% | 62.3% | 62.3% | 62.3% | 62.2% | 62.2% | 62.2% | 62.2% | 62.1% | 62.1% | 62.1% | 62.1% | 62.0% | 62.7% | 62.2% |
| ALL CHANNELS · CM1 % | 41.2% | 41.3% | 40.8% | 40.1% | 40.6% | 39.5% | 39.5% | 39.6% | 39.6% | 38.7% | 38.7% | 38.6% | 39.5% | 39.5% | 39.5% | 39.4% | 39.4% | 39.4% | 39.4% | 39.4% | 39.3% | 38.5% | 38.5% | 38.4% | 39.6% | 39.1% |
| ALL CHANNELS · CM2 % | 28.3% | 27.6% | 26.5% | 26.4% | 26.7% | 25.1% | 24.8% | 24.6% | 25.4% | 24.5% | 24.5% | 24.5% | 25.4% | 25.4% | 25.4% | 25.4% | 25.4% | 25.4% | 25.4% | 25.4% | 25.4% | 24.5% | 24.5% | 24.5% | 25.5% | 25.1% |
| ALL CHANNELS · Paid media % of net revenue | 12.9% | 13.7% | 14.3% | 13.7% | 14.0% | 14.4% | 14.7% | 14.9% | 14.2% | 14.1% | 14.1% | 14.1% | 14.1% | 14.1% | 14.1% | 14.1% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 13.9% | 14.1% | 14.0% |
| ALL CHANNELS · Marketing efficiency ratio (net revenue / total paid media) | 7.77 | 7.32 | 6.98 | 7.3 | 7.15 | 6.96 | 6.8 | 6.7 | 7.06 | 7.07 | 7.08 | 7.08 | 7.09 | 7.1 | 7.11 | 7.11 | 7.12 | 7.13 | 7.14 | 7.14 | 7.15 | 7.16 | 7.17 | 7.17 | 7.09 | 7.14 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GROWTH AND MARGIN · Net revenue | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €353,616 | €409,700 | €591,955 | €529,576 | €338,065 | €322,166 | €371,326 | €393,147 | €424,517 | €421,722 | €409,466 | €410,364 | €473,230 | €548,841 | €793,811 | €710,906 | €4,310,577 | €5,617,560 |
| GROWTH AND MARGIN · Growth vs prior month | — | -6.2% | 17.3% | 5.6% | 12.2% | -4.9% | -7.6% | 2.6% | 12.4% | 15.9% | 44.5% | -10.5% | -36.2% | -4.7% | 15.3% | 5.9% | 8.0% | -0.7% | -2.9% | 0.2% | 15.3% | 16.0% | 44.6% | -10.4% | — | — |
| GROWTH AND MARGIN · Growth vs same month prior year | — | — | — | — | — | — | — | — | — | — | — | — | 26.4% | 28.4% | 26.1% | 26.4% | 21.7% | 27.0% | 33.6% | 30.5% | 33.8% | 34.0% | 34.1% | 34.2% | — | 30.3% |
| GROWTH AND MARGIN · Gross margin % | 62.2% | 61.5% | 63.5% | 65.9% | 65.8% | 61.4% | 64.4% | 60.7% | 63.1% | 61.3% | 63.0% | 62.4% | 63.0% | 62.1% | 62.1% | 62.0% | 62.0% | 62.0% | 62.1% | 62.0% | 61.8% | 61.8% | 61.5% | 62.1% | 62.9% | 62.0% |
| GROWTH AND MARGIN · CM1 % | 40.6% | 39.4% | 41.1% | 43.0% | 43.4% | 38.0% | 41.6% | 37.8% | 40.2% | 37.5% | 39.0% | 38.9% | 40.6% | 39.2% | 39.3% | 39.1% | 39.2% | 39.2% | 39.4% | 39.2% | 38.8% | 38.1% | 37.5% | 38.7% | 39.9% | 38.9% |
| GROWTH AND MARGIN · CM2 % | 28.2% | 25.7% | 26.7% | 29.3% | 29.4% | 23.6% | 27.0% | 22.8% | 26.0% | 23.3% | 24.7% | 24.8% | 26.8% | 25.1% | 25.2% | 25.0% | 25.1% | 25.2% | 25.4% | 25.2% | 24.8% | 24.1% | 23.4% | 24.8% | 25.8% | 24.8% |
| GROWTH AND MARGIN · EBITDA % | 0.5% | -4.0% | 0.8% | 4.0% | 6.7% | -0.9% | 1.2% | -3.3% | 3.0% | 2.6% | 9.1% | 7.9% | 0.6% | -4.4% | -0.6% | 0.6% | 2.5% | 2.4% | 2.1% | 1.9% | 4.2% | 6.2% | 10.6% | 10.9% | 3.2% | 4.3% |
| GROWTH AND MARGIN · EBITDA | €1,509 | −€9,916 | €2,270 | €12,347 | €23,379 | −€3,007 | €3,675 | −€10,363 | €10,540 | €10,575 | €53,221 | €42,154 | €2,174 | −€14,112 | −€2,170 | €2,308 | €10,438 | €10,008 | €8,437 | €7,628 | €19,809 | €33,940 | €82,736 | €77,671 | €136,386 | €238,866 |
| COMMERCIAL · Orders (all channels) | 4,190 | 3,892 | 4,581 | 4,860 | 5,350 | 5,184 | 4,878 | 4,913 | 5,507.91 | 6,370.31 | 9,188.08 | 8,205.52 | 5,229.01 | 4,974.4 | 5,723.47 | 6,049.26 | 6,520.56 | 6,466.36 | 6,267.51 | 6,270.33 | 7,218.36 | 8,357.12 | 12,066.26 | 10,787.31 | 67,119.82 | 85,929.95 |
| COMMERCIAL · Blended net revenue per order | €63.86 | €64.46 | €64.26 | €63.99 | €65.21 | €64.03 | €62.85 | €64.02 | €64.20 | €64.31 | €64.43 | €64.54 | €64.65 | €64.76 | €64.88 | €64.99 | €65.10 | €65.22 | €65.33 | €65.45 | €65.56 | €65.67 | €65.79 | €65.90 | €64.22 | €65.37 |
| COMMERCIAL · Refund rate % of gross sales | 6.9% | 6.8% | 6.8% | 6.7% | 6.7% | 7.0% | 6.7% | 7.6% | 7.2% | 7.2% | 7.2% | 7.2% | 7.2% | 7.2% | 7.2% | 7.2% | 7.2% | 7.2% | 7.2% | 7.2% | 7.2% | 7.3% | 7.3% | 7.3% | 7.0% | 7.2% |
| COMMERCIAL · Paid media % of net revenue | 12.9% | 13.7% | 14.3% | 13.7% | 14.0% | 14.4% | 14.7% | 14.9% | 14.2% | 14.1% | 14.1% | 14.1% | 14.1% | 14.1% | 14.1% | 14.1% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 13.9% | 14.1% | 14.0% |
| COMMERCIAL · Marketing efficiency ratio (net revenue / paid media) | 7.77 | 7.32 | 6.98 | 7.3 | 7.15 | 6.96 | 6.8 | 6.7 | 7.06 | 7.07 | 7.08 | 7.08 | 7.09 | 7.1 | 7.11 | 7.11 | 7.12 | 7.13 | 7.14 | 7.14 | 7.15 | 7.16 | 7.17 | 7.17 | 7.09 | 7.14 |
| COMMERCIAL · Shopify EU (DTC): channel ROAS proxy (net revenue / paid media) | 5.93 | 5.66 | 5.24 | 5.61 | 5.57 | 5.36 | 5.11 | 4.99 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.26 | 5.35 | 5.26 |
| COMMERCIAL · Amazon EU (FBA): channel ROAS proxy (net revenue / paid media) | 11.49 | 11.5 | 11.17 | 10.56 | 10.1 | 10.05 | 9.97 | 10.59 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.53 | 10.57 | 10.53 |
| COMMERCIAL · Walmart US (WFS): channel ROAS proxy (net revenue / paid media) | 6.82 | 6.43 | 6.9 | 7.2 | 7.73 | 7.58 | 8.48 | 7.52 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 8.33 | 7.89 | 8.33 |
| COMMERCIAL · Shopify paid CAC | €20.76 | €22.29 | €23.81 | €23.13 | €22.20 | €21.69 | €24.59 | €25.97 | €23.57 | €23.62 | €23.68 | €23.73 | €23.79 | €23.84 | €23.90 | €23.96 | €24.01 | €24.07 | €24.13 | €24.18 | €24.24 | €24.30 | €24.35 | €24.41 | €23.31 | €24.14 |
| COMMERCIAL · Shopify EU (DTC): CM2 per order | €23.51 | €23.09 | €21.11 | €21.89 | €22.64 | €20.58 | €19.17 | €19.98 | €21.09 | €21.16 | €21.23 | €21.30 | €21.38 | €21.45 | €21.52 | €21.59 | €21.66 | €21.74 | €21.81 | €21.88 | €21.95 | €22.03 | €22.10 | €22.17 | €21.34 | €21.83 |
| COMMERCIAL · Amazon EU (FBA): CM2 per order | €14.07 | €13.57 | €13.55 | €13.19 | €13.35 | €12.11 | €12.55 | €12.55 | €12.68 | €11.50 | €11.51 | €11.53 | €12.74 | €12.76 | €12.77 | €12.79 | €12.80 | €12.82 | €12.83 | €12.85 | €12.87 | €11.68 | €11.70 | €11.71 | €12.52 | €12.41 |
| COMMERCIAL · Walmart US (WFS): CM2 per order | €17.13 | €14.87 | €16.76 | €15.79 | €16.08 | €16.40 | €15.35 | €14.15 | €15.24 | €15.26 | €15.28 | €15.30 | €15.31 | €15.33 | €15.35 | €15.36 | €15.38 | €15.40 | €15.42 | €15.43 | €15.45 | €15.47 | €15.49 | €15.50 | €15.44 | €15.43 |
| COMMERCIAL · Amazon share of net revenue (concentration) | 47.5% | 43.2% | 43.5% | 45.1% | 43.7% | 42.1% | 41.0% | 38.9% | 41.4% | 41.3% | 41.3% | 41.2% | 41.1% | 41.0% | 40.9% | 40.9% | 40.8% | 40.7% | 40.6% | 40.5% | 40.4% | 40.3% | 40.2% | 40.1% | 42.3% | 40.5% |
| WORKING CAPITAL AND CASH · Days of inventory on hand | 223.74 | 202.08 | 182.62 | 138.74 | 135.59 | 123.02 | 120.55 | 97.29 | 111.53 | 121.04 | 61.4 | 64.53 | 128.17 | 105.07 | 98.84 | 87.31 | 80.81 | 70.57 | 75.22 | 89.43 | 84.23 | 112.17 | 65.05 | 75 | 64.53 | 75 |
| WORKING CAPITAL AND CASH · Days receivable (marketplace settlement lag) | 10.02 | 10.79 | 11.51 | 11.48 | 11.76 | 12.03 | 10.71 | 10.81 | 11.21 | 11.16 | 11.2 | 11.25 | 11.38 | 11.43 | 11.47 | 11.52 | 11.56 | 11.61 | 11.65 | 11.7 | 11.75 | 11.71 | 11.76 | 11.82 | 11.25 | 11.82 |
| WORKING CAPITAL AND CASH · Days payable (logistics group) | 34.67 | 30.56 | 24.17 | 26.73 | 28.85 | 29.18 | 29.9 | 30.8 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 |
| WORKING CAPITAL AND CASH · Cash conversion cycle (DIO + DSO - DPO) | 199.09 | 182.3 | 169.96 | 123.49 | 118.5 | 105.87 | 101.36 | 77.3 | 92.74 | 102.2 | 42.61 | 45.78 | 109.55 | 86.5 | 80.31 | 68.82 | 62.37 | 52.18 | 56.87 | 71.14 | 65.98 | 93.88 | 46.81 | 56.82 | 45.78 | 56.82 |
| WORKING CAPITAL AND CASH · Cash at bank | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €312,681 | €288,663 | €399,941 | €611,228 | €487,747 | €441,346 | €504,002 | €385,996 | €458,320 | €505,412 | €259,894 | €257,729 | €118,371 | €1,825 | €140,552 | €346,148 | €611,228 | €346,148 |
| WORKING CAPITAL AND CASH · Cash headroom over the minimum buffer | €246,444 | €228,621 | €323,742 | €178,674 | €303,890 | €345,519 | €182,378 | €241,452 | €162,681 | €138,663 | €249,941 | €461,228 | €337,747 | €291,346 | €354,002 | €235,996 | €308,320 | €355,412 | €109,894 | €107,729 | −€31,629 | −€148,175 | −€9,448 | €196,148 | €461,228 | €196,148 |
| WORKING CAPITAL AND CASH · Net debt / (net cash) | −€3,616 | €6,991 | −€95,392 | €42,369 | −€90,199 | −€139,226 | €16,470 | −€50,096 | €21,137 | €37,570 | −€81,340 | −€300,308 | −€184,555 | −€145,930 | −€216,411 | −€106,279 | −€186,527 | −€241,592 | −€4,097 | −€10,004 | €121,230 | €229,602 | €82,650 | −€131,223 | −€300,308 | −€131,223 |
| WORKING CAPITAL AND CASH · Inventory on hand, net | €709,122 | €663,530 | €646,100 | €540,452 | €586,136 | €522,613 | €465,368 | €383,199 | €514,901 | €624,388 | €478,555 | €435,690 | €552,789 | €478,425 | €468,862 | €453,386 | €438,795 | €393,633 | €394,471 | €470,385 | €528,303 | €790,119 | €685,248 | €685,248 | €435,690 | €685,248 |
| WORKING CAPITAL AND CASH · Net working capital | €705,893 | €704,129 | €594,807 | €724,150 | €611,442 | €557,135 | €710,780 | €631,671 | €709,811 | €733,232 | €664,003 | €483,699 | €598,183 | €589,300 | €513,302 | €607,753 | €534,695 | €486,439 | €729,223 | €727,844 | €875,839 | €1,015,153 | €947,991 | €808,894 | €483,699 | €808,894 |
| WORKING CAPITAL AND CASH · Operating cash flow, trailing three months | €219,123 | €219,123 | €219,123 | €193,107 | €203,714 | €94,531 | €232,292 | €98,524 | €49,496 | €201,693 | €135,127 | €204,860 | €219,793 | €99,383 | −€121,085 | −€6,832 | €293 | −€71,688 | €36,943 | −€44,805 | −€101,369 | €134,626 | €127,218 | €256,953 | — | — |
| WORKING CAPITAL AND CASH · Cash runway in months at the trailing burn (blank if cash generative) | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | 12.49 | 169.5 | n/a | 21.15 | n/a | 17.26 | 3.5 | n/a | n/a | n/a | — | — |
| PEOPLE · Headcount (FTE) | 10 | 10 | 10 | 11 | 11 | 11 | 11 | 11 | 11 | 12 | 13 | 13 | 13 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 13 | 14 |
| PEOPLE · Annualised net revenue per FTE | €321,065 | €301,034 | €353,253 | €339,271 | €380,615 | €362,124 | €334,430 | €343,126 | €385,763 | €409,700 | €546,420 | €488,840 | €312,060 | €276,142 | €318,279 | €336,983 | €363,871 | €361,476 | €350,971 | €351,741 | €405,626 | €470,435 | €680,409 | €609,348 | €331,583 | €401,254 |
The connected financial statements
Every month reconciles across the income statement, balance sheet and cash flow. Balance sheet annual columns are closing balances; income and cash-flow annual columns follow the row-specific aggregation in the workbook. Negative forecast cash is an unfunded requirement before new borrowing or corrective action.
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| REVENUE · Shopify EU (DTC): net revenue | €126,518 | €127,277 | €144,242 | €143,072 | €164,601 | €154,082 | €143,338 | €145,932 | €161,220 | €185,874 | €267,224 | €237,856 | €151,061 | €143,206 | €164,185 | €172,899 | €185,675 | €183,429 | €177,095 | €176,468 | €202,319 | €233,259 | €335,349 | €298,495 | €2,001,236 | €2,423,439 |
| REVENUE · Amazon EU (FBA): net revenue | €127,000 | €108,247 | €127,924 | €140,331 | €152,575 | €139,617 | €125,727 | €122,489 | €146,368 | €169,309 | €244,214 | €218,094 | €138,968 | €132,177 | €152,041 | €160,639 | €173,079 | €171,551 | €166,174 | €166,132 | €191,099 | €221,050 | €318,846 | €284,744 | €1,821,897 | €2,276,501 |
| REVENUE · Walmart US (WFS): net revenue | €14,036 | €15,338 | €22,212 | €27,595 | €31,722 | €38,248 | €37,496 | €46,111 | €46,028 | €54,516 | €80,517 | €73,626 | €48,036 | €46,782 | €55,100 | €59,610 | €65,763 | €66,742 | €66,197 | €67,764 | €79,813 | €94,531 | €139,616 | €127,667 | €487,444 | €917,620 |
| REVENUE · NET REVENUE PER CHANNELS | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €353,616 | €409,700 | €591,955 | €529,576 | €338,065 | €322,166 | €371,326 | €393,147 | €424,517 | €421,722 | €409,466 | €410,364 | €473,230 | €548,841 | €793,811 | €710,906 | €4,310,577 | €5,617,560 |
| REVENUE · Refund provision movement | €10,031 | −€283 | −€471 | −€868 | −€923 | −€290 | €1,723 | −€1,730 | −€1,177 | −€1,636 | −€7,427 | €2,997 | €7,025 | −€696 | −€551 | −€1,300 | −€688 | −€431 | €958 | −€48 | −€2,928 | −€2,237 | −€10,097 | €4,033 | −€56 | −€6,961 |
| REVENUE · NET REVENUE | €277,585 | €250,579 | €293,907 | €310,130 | €347,974 | €331,657 | €308,284 | €312,802 | €352,439 | €408,064 | €584,528 | €532,573 | €345,090 | €321,469 | €370,774 | €391,847 | €423,829 | €421,291 | €410,424 | €410,316 | €470,302 | €546,604 | €783,714 | €714,939 | €4,310,521 | €5,610,599 |
| REVENUE · Net revenue growth vs prior month | — | -9.7% | 17.3% | 5.5% | 12.2% | -4.7% | -7.0% | 1.5% | 12.7% | 15.8% | 43.2% | -8.9% | -35.2% | -6.8% | 15.3% | 5.7% | 8.2% | -0.6% | -2.6% | -0.0% | 14.6% | 16.2% | 43.4% | -8.8% | — | — |
| COST OF SALES · Cost of goods sold (shipped less returns recovered) | −€97,408 | −€91,912 | −€108,573 | −€115,233 | −€129,173 | −€123,340 | −€114,987 | −€118,481 | −€132,968 | −€154,149 | −€222,856 | −€199,493 | −€127,427 | −€121,509 | −€140,136 | −€148,463 | −€160,409 | −€159,452 | −€154,916 | −€155,354 | −€179,267 | −€208,043 | −€301,094 | −€269,823 | −€1,608,573 | −€2,125,892 |
| COST OF SALES · Inventory write-offs and slow-moving provision movement | −€7,510 | −€4,561 | €1,203 | €9,586 | €10,256 | −€4,662 | €5,302 | −€4,488 | €2,870 | −€3,844 | €6,343 | −€628 | −€401 | −€382 | −€441 | −€467 | −€505 | −€502 | −€488 | −€489 | −€564 | −€655 | −€948 | −€850 | €9,867 | −€6,693 |
| COST OF SALES · GROSS PROFIT | €172,667 | €154,106 | €186,536 | €204,483 | €229,058 | €203,654 | €198,599 | €189,833 | €222,341 | €250,070 | €368,015 | €332,453 | €217,261 | €199,578 | €230,197 | €242,916 | €262,915 | €261,337 | €255,020 | €254,473 | €290,470 | €337,906 | €481,672 | €444,266 | €2,711,815 | €3,478,013 |
| COST OF SALES · Gross margin % | 62.2% | 61.5% | 63.5% | 65.9% | 65.8% | 61.4% | 64.4% | 60.7% | 63.1% | 61.3% | 63.0% | 62.4% | 63.0% | 62.1% | 62.1% | 62.0% | 62.0% | 62.0% | 62.1% | 62.0% | 61.8% | 61.8% | 61.5% | 62.1% | 62.9% | 62.0% |
| VARIABLE CHANNEL COSTS · Marketplace, referral and payment fees | −€25,180 | −€22,539 | −€27,026 | −€29,644 | −€32,835 | −€31,540 | −€28,941 | −€29,922 | −€33,951 | −€39,444 | −€57,149 | −€51,270 | −€32,821 | −€31,367 | −€36,256 | −€38,498 | −€41,690 | −€41,537 | −€40,449 | −€40,658 | −€47,027 | −€54,705 | −€79,362 | −€71,290 | −€409,440 | −€555,660 |
| VARIABLE CHANNEL COSTS · Fulfilment, shipping, storage and inbound | −€34,761 | −€32,864 | −€38,713 | −€41,454 | −€45,080 | −€46,109 | −€41,415 | −€41,677 | −€46,753 | −€57,686 | −€83,140 | −€74,194 | −€44,265 | −€42,080 | −€48,382 | −€51,100 | −€55,042 | −€54,545 | −€52,829 | −€52,814 | −€60,754 | −€74,955 | −€108,129 | −€96,582 | −€583,846 | −€741,475 |
| VARIABLE CHANNEL COSTS · Total variable channel costs | −€59,941 | −€55,402 | −€65,738 | −€71,098 | −€77,915 | −€77,649 | −€70,357 | −€71,599 | −€80,704 | −€97,130 | −€140,289 | −€125,463 | −€77,086 | −€73,446 | −€84,639 | −€89,598 | −€96,732 | −€96,082 | −€93,278 | −€93,472 | −€107,780 | −€129,660 | −€187,490 | −€167,872 | −€993,286 | −€1,297,134 |
| VARIABLE CHANNEL COSTS · CONTRIBUTION BEFORE MARKETING (CM1) | €112,726 | €98,704 | €120,798 | €133,385 | €151,143 | €126,004 | €128,243 | €118,234 | €141,636 | €152,941 | €227,726 | €206,989 | €140,176 | €126,132 | €145,559 | €153,319 | €166,183 | €165,255 | €161,743 | €161,002 | €182,690 | €208,246 | €294,182 | €276,394 | €1,718,529 | €2,180,879 |
| VARIABLE CHANNEL COSTS · CM1 % | 40.6% | 39.4% | 41.1% | 43.0% | 43.4% | 38.0% | 41.6% | 37.8% | 40.2% | 37.5% | 39.0% | 38.9% | 40.6% | 39.2% | 39.3% | 39.1% | 39.2% | 39.2% | 39.4% | 39.2% | 38.8% | 38.1% | 37.5% | 38.7% | 39.9% | 38.9% |
| MARKETING · Shopify paid media (Meta, Google) | −€21,321 | −€22,468 | −€27,523 | −€25,490 | −€29,570 | −€28,738 | −€28,030 | −€29,264 | −€30,632 | −€35,316 | −€50,773 | −€45,193 | −€28,702 | −€27,209 | −€31,195 | −€32,851 | −€35,278 | −€34,852 | −€33,648 | −€33,529 | −€38,441 | −€44,319 | −€63,716 | −€56,714 | −€374,317 | −€460,453 |
| MARKETING · Amazon advertising | −€11,057 | −€9,410 | −€11,456 | −€13,283 | −€15,111 | −€13,890 | −€12,615 | −€11,563 | −€13,905 | −€16,084 | −€23,200 | −€20,719 | −€13,202 | −€12,557 | −€14,444 | −€15,261 | −€16,443 | −€16,297 | −€15,787 | −€15,783 | −€18,154 | −€21,000 | −€30,290 | −€27,051 | −€172,294 | −€216,268 |
| MARKETING · Walmart Connect advertising | −€2,057 | −€2,387 | −€3,218 | −€3,833 | −€4,101 | −€5,045 | −€4,421 | −€6,129 | −€5,523 | −€6,542 | −€9,662 | −€8,835 | −€5,764 | −€5,614 | −€6,612 | −€7,153 | −€7,892 | −€8,009 | −€7,944 | −€8,132 | −€9,578 | −€11,344 | −€16,754 | −€15,320 | −€61,754 | −€110,114 |
| MARKETING · Total paid media | −€34,435 | −€34,265 | −€42,197 | −€42,606 | −€48,782 | −€47,673 | −€45,066 | −€46,956 | −€50,060 | −€57,942 | −€83,635 | −€74,747 | −€47,668 | −€45,380 | −€52,251 | −€55,265 | −€59,612 | −€59,158 | −€57,378 | −€57,443 | −€66,172 | −€76,663 | −€110,761 | −€99,085 | −€608,365 | −€786,835 |
| MARKETING · CONTRIBUTION AFTER MARKETING (CM2) | €78,291 | €64,439 | €78,601 | €90,779 | €102,360 | €78,331 | €83,176 | €71,278 | €91,576 | €94,998 | €144,091 | €132,242 | €92,508 | €80,752 | €93,308 | €98,054 | €106,571 | €106,097 | €104,364 | €103,559 | €116,517 | €131,583 | €183,421 | €177,309 | €1,110,164 | €1,394,043 |
| MARKETING · CM2 % | 28.2% | 25.7% | 26.7% | 29.3% | 29.4% | 23.6% | 27.0% | 22.8% | 26.0% | 23.3% | 24.7% | 24.8% | 26.8% | 25.1% | 25.2% | 25.0% | 25.1% | 25.2% | 25.4% | 25.2% | 24.8% | 24.1% | 23.4% | 24.8% | 25.8% | 24.8% |
| OPERATING EXPENSES · Salaries and wages (incl. employer costs) | −€43,800 | −€43,900 | −€44,100 | −€47,200 | −€47,300 | −€47,600 | −€47,500 | −€47,900 | −€48,800 | −€51,500 | −€55,700 | −€55,700 | −€57,371 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€581,000 | −€740,570 |
| OPERATING EXPENSES · Contractors and freelancers | −€5,056 | −€4,877 | −€4,502 | −€4,495 | −€4,172 | −€6,301 | −€5,372 | −€4,804 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€58,779 | −€59,328 |
| OPERATING EXPENSES · Rent and facilities | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€57,600 | −€59,328 |
| OPERATING EXPENSES · Software, apps and platform subscriptions | −€4,056 | −€4,090 | −€4,102 | −€4,171 | −€4,253 | −€4,383 | −€4,437 | −€4,512 | −€4,300 | −€4,300 | −€4,300 | −€4,300 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€51,204 | −€53,148 |
| OPERATING EXPENSES · Professional fees (finance, legal, audit) | −€3,410 | −€3,074 | −€3,178 | −€3,262 | −€3,267 | −€2,986 | −€3,135 | −€3,358 | −€3,200 | −€3,200 | −€3,200 | −€3,200 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€38,470 | −€39,552 |
| OPERATING EXPENSES · Insurance | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€13,800 | −€14,214 |
| OPERATING EXPENSES · Travel and entertainment | −€1,765 | −€1,137 | −€1,503 | −€1,091 | −€942 | −€1,413 | −€688 | −€1,869 | −€1,400 | −€1,400 | −€1,400 | −€1,400 | −€1,442 | −€1,442 | −€1,442 | −€1,442 | −€1,442 | −€1,442 | −€1,442 | −€1,442 | −€1,442 | −€1,442 | −€1,442 | −€1,442 | −€16,008 | −€17,304 |
| OPERATING EXPENSES · Content, creative and PR (non-media) | −€6,719 | −€5,921 | −€5,117 | −€6,119 | −€5,586 | −€6,021 | −€5,795 | −€6,407 | −€5,500 | −€5,500 | −€5,500 | −€5,500 | −€5,665 | −€5,665 | −€5,665 | −€5,665 | −€5,665 | −€5,665 | −€5,665 | −€5,665 | −€5,665 | −€5,665 | −€5,665 | −€5,665 | −€69,685 | −€67,980 |
| OPERATING EXPENSES · Customer service (per order) | −€2,946 | −€2,812 | −€3,283 | −€3,431 | −€3,890 | −€3,713 | −€3,512 | −€3,419 | −€3,856 | −€4,459 | −€6,432 | −€5,744 | −€3,770 | −€3,587 | −€4,127 | −€4,362 | −€4,701 | −€4,662 | −€4,519 | −€4,521 | −€5,204 | −€6,025 | −€8,700 | −€7,778 | −€47,496 | −€61,955 |
| OPERATING EXPENSES · Office and other G&A | −€1,825 | −€1,606 | −€1,720 | −€1,762 | −€2,110 | −€1,495 | −€1,774 | −€1,828 | −€1,800 | −€1,800 | −€1,800 | −€1,800 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€21,320 | −€22,248 |
| OPERATING EXPENSES · Bank charges and FX costs | −€398 | −€399 | −€476 | −€463 | −€528 | −€485 | −€474 | −€496 | −€530 | −€615 | −€888 | −€794 | −€507 | −€483 | −€557 | −€590 | −€637 | −€633 | −€614 | −€616 | −€710 | −€823 | −€1,191 | −€1,066 | −€6,546 | −€8,426 |
| OPERATING EXPENSES · Recruitment and training | −€857 | −€589 | −€2,400 | −€488 | −€983 | −€991 | −€864 | −€1,098 | −€900 | −€900 | −€900 | −€900 | −€927 | −€927 | −€927 | −€927 | −€927 | −€927 | −€927 | −€927 | −€927 | −€927 | −€927 | −€927 | −€11,870 | −€11,124 |
| OPERATING EXPENSES · TOTAL OPERATING EXPENSES | −€76,782 | −€74,355 | −€76,331 | −€78,432 | −€78,981 | −€81,338 | −€79,501 | −€81,641 | −€81,036 | −€84,424 | −€90,870 | −€90,088 | −€90,334 | −€94,864 | −€95,478 | −€95,746 | −€96,133 | −€96,089 | −€95,928 | −€95,931 | −€96,709 | −€97,643 | −€100,685 | −€99,639 | −€973,779 | −€1,155,178 |
| OPERATING EXPENSES · EBITDA | €1,509 | −€9,916 | €2,270 | €12,347 | €23,379 | −€3,007 | €3,675 | −€10,363 | €10,540 | €10,575 | €53,221 | €42,154 | €2,174 | −€14,112 | −€2,170 | €2,308 | €10,438 | €10,008 | €8,437 | €7,628 | €19,809 | €33,940 | €82,736 | €77,671 | €136,386 | €238,866 |
| OPERATING EXPENSES · EBITDA % | 0.5% | -4.0% | 0.8% | 4.0% | 6.7% | -0.9% | 1.2% | -3.3% | 3.0% | 2.6% | 9.1% | 7.9% | 0.6% | -4.4% | -0.6% | 0.6% | 2.5% | 2.4% | 2.1% | 1.9% | 4.2% | 6.2% | 10.6% | 10.9% | 3.2% | 4.3% |
| BELOW EBITDA · Depreciation | −€2,507 | −€2,507 | −€2,620 | −€2,620 | −€2,653 | −€2,653 | −€2,712 | −€2,712 | −€2,737 | −€2,762 | −€2,787 | −€2,812 | −€2,837 | −€3,695 | −€3,720 | −€3,745 | −€3,770 | −€3,795 | −€3,820 | −€3,845 | −€3,870 | −€3,895 | −€3,920 | −€3,945 | −€32,080 | −€44,857 |
| BELOW EBITDA · EBIT | −€997 | −€12,423 | −€350 | €9,727 | €20,726 | −€5,660 | €964 | −€13,075 | €7,804 | €7,813 | €50,434 | €39,342 | −€663 | −€17,807 | −€5,890 | −€1,437 | €6,668 | €6,213 | €4,617 | €3,783 | €15,939 | €30,045 | €78,816 | €73,726 | €104,306 | €194,009 |
| BELOW EBITDA · Interest on term loan | −€2,500 | −€2,455 | −€2,410 | −€2,365 | −€2,319 | −€2,273 | −€2,227 | −€2,180 | −€2,133 | −€2,086 | −€2,039 | −€1,991 | −€1,943 | −€1,895 | −€1,846 | −€1,797 | −€1,748 | −€1,699 | −€1,649 | −€1,599 | −€1,548 | −€1,498 | −€1,446 | −€1,395 | −€26,979 | −€20,064 |
| BELOW EBITDA · PROFIT BEFORE TAX | −€3,497 | −€14,878 | −€2,760 | €7,362 | €18,407 | −€7,933 | −€1,263 | −€15,255 | €5,670 | €5,727 | €48,395 | €37,351 | −€2,606 | −€19,702 | −€7,737 | −€3,234 | €4,920 | €4,514 | €2,968 | €2,184 | €14,390 | €28,547 | €77,370 | €72,331 | €77,327 | €173,945 |
| BELOW EBITDA · Cumulative profit before tax in the financial year (memo) | −€3,497 | −€18,375 | −€21,135 | −€13,773 | €4,634 | −€3,299 | −€4,562 | −€19,817 | −€14,147 | −€8,420 | €39,975 | €77,327 | −€2,606 | −€22,308 | −€30,045 | −€33,279 | −€28,359 | −€23,845 | −€20,877 | −€18,693 | −€4,303 | €24,245 | €101,614 | €173,945 | — | — |
| BELOW EBITDA · Cumulative tax on the year to date (two-bracket NL rates, no tax on losses) | €0 | €0 | €0 | €0 | €881 | €0 | €0 | €0 | €0 | €0 | €7,595 | €14,692 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €4,607 | €19,307 | €33,050 | — | — |
| BELOW EBITDA · Corporate income tax | €0 | €0 | €0 | €0 | −€881 | €881 | €0 | €0 | €0 | €0 | −€7,595 | −€7,097 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€4,607 | −€14,700 | −€13,743 | −€14,692 | −€33,050 |
| BELOW EBITDA · NET PROFIT | −€3,497 | −€14,878 | −€2,760 | €7,362 | €17,527 | −€7,053 | −€1,263 | −€15,255 | €5,670 | €5,727 | €40,800 | €30,255 | −€2,606 | −€19,702 | −€7,737 | −€3,234 | €4,920 | €4,514 | €2,968 | €2,184 | €14,390 | €23,941 | €62,669 | €58,588 | €62,634 | €140,896 |
| BELOW EBITDA · Net margin % | -1.3% | -5.9% | -0.9% | 2.4% | 5.0% | -2.1% | -0.4% | -4.9% | 1.6% | 1.4% | 7.0% | 5.7% | -0.8% | -6.1% | -2.1% | -0.8% | 1.2% | 1.1% | 0.7% | 0.5% | 3.1% | 4.4% | 8.0% | 8.2% | 1.5% | 2.5% |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ASSETS · Cash / (unfunded cash requirement) | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €312,681 | €288,663 | €399,941 | €611,228 | €487,747 | €441,346 | €504,002 | €385,996 | €458,320 | €505,412 | €259,894 | €257,729 | €118,371 | €1,825 | €140,552 | €346,148 | €611,228 | €346,148 |
| ASSETS · Marketplace and payment receivables (incl. reserves) | €85,464 | €96,314 | €107,909 | €115,541 | €129,081 | €127,648 | €102,297 | €105,117 | €127,022 | €140,288 | €209,973 | €182,243 | €118,650 | €125,488 | €130,958 | €143,628 | €150,455 | €154,830 | €145,843 | €146,528 | €175,047 | €193,799 | €290,411 | €252,361 | €182,243 | €252,361 |
| ASSETS · Inventory on hand at landed cost | €734,632 | €693,601 | €671,168 | €555,934 | €591,362 | €532,501 | €467,854 | €390,173 | €518,587 | €631,432 | €478,555 | €435,690 | €552,789 | €478,425 | €468,862 | €453,386 | €438,795 | €393,633 | €394,471 | €470,385 | €528,303 | €790,119 | €685,248 | €685,248 | €435,690 | €685,248 |
| ASSETS · Slow-moving provision | −€25,510 | −€30,070 | −€25,068 | −€15,482 | −€5,226 | −€9,888 | −€2,486 | −€6,974 | −€3,686 | −€7,045 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| ASSETS · Inventory in transit | €41,000 | €77,000 | €0 | €194,000 | €52,000 | €46,000 | €154,000 | €234,000 | €280,000 | €90,000 | €231,705 | €204,369 | €43,238 | €112,869 | €114,704 | €125,534 | €98,477 | €132,845 | €197,037 | €202,123 | €400,012 | €167,594 | €230,101 | €230,101 | €204,369 | €230,101 |
| ASSETS · Supplier deposits | €34,800 | €42,000 | €69,000 | €13,800 | €60,000 | €123,000 | €129,400 | €103,600 | €69,511 | €93,022 | €44,882 | €46,832 | €68,272 | €72,072 | €67,203 | €69,397 | €98,965 | €119,748 | €180,641 | €170,282 | €119,308 | €138,060 | €138,060 | €138,060 | €46,832 | €138,060 |
| ASSETS · Other receivables and prepaid expenses | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 |
| ASSETS · Fixed assets, net book value | €54,893 | €52,387 | €56,567 | €53,947 | €52,493 | €49,840 | €50,628 | €47,917 | €46,680 | €45,418 | €44,132 | €42,820 | €41,483 | €69,288 | €67,068 | €64,823 | €62,553 | €60,258 | €57,938 | €55,593 | €53,223 | €50,828 | €48,408 | €45,963 | €42,820 | €45,963 |
| ASSETS · TOTAL ASSETS | €1,343,225 | €1,331,352 | €1,374,818 | €1,267,914 | €1,355,100 | €1,386,120 | €1,255,572 | €1,286,784 | €1,372,296 | €1,303,279 | €1,430,688 | €1,544,682 | €1,333,679 | €1,320,987 | €1,374,298 | €1,264,263 | €1,329,065 | €1,388,227 | €1,257,324 | €1,324,140 | €1,415,765 | €1,363,726 | €1,554,280 | €1,719,382 | €1,544,682 | €1,719,382 |
| LIABILITIES · Trade payables | €96,388 | €64,532 | €70,325 | €62,533 | €80,478 | €73,888 | €67,497 | €71,999 | €102,760 | €118,709 | €102,489 | €106,284 | €102,227 | €72,137 | €83,678 | €89,235 | €91,415 | €89,372 | €91,745 | €102,506 | €113,303 | €150,890 | €140,625 | €137,684 | €106,284 | €137,684 |
| LIABILITIES · Wage tax and social charges payable | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €16,480 | €17,824 | €17,824 | €18,359 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €17,824 | €19,875 |
| LIABILITIES · Refund liability | €9,369 | €9,653 | €10,123 | €10,992 | €11,915 | €12,205 | €10,483 | €12,212 | €13,390 | €15,026 | €22,453 | €19,456 | €12,431 | €13,128 | €13,679 | €14,979 | €15,667 | €16,098 | €15,141 | €15,189 | €18,117 | €20,354 | €30,450 | €26,417 | €19,456 | €26,417 |
| LIABILITIES · VAT payable | €44,720 | €86,483 | €133,641 | €51,015 | €108,246 | €160,801 | €47,106 | €94,705 | €149,858 | €64,251 | €158,346 | €241,871 | €51,749 | €94,414 | €151,194 | €60,103 | €125,040 | €189,272 | €62,009 | €123,905 | €195,537 | €83,301 | €204,878 | €312,901 | €241,871 | €312,901 |
| LIABILITIES · Corporate income tax payable: opening (memo) | €18,400 | €18,400 | €18,400 | €18,400 | €0 | €881 | €0 | €0 | €0 | €0 | €0 | €7,595 | €14,692 | €14,692 | €14,692 | €14,692 | €0 | €0 | €0 | €0 | €0 | €0 | €4,607 | €19,307 | — | — |
| LIABILITIES · Corporate income tax: charge (memo) | €0 | €0 | €0 | €0 | €881 | −€881 | €0 | €0 | €0 | €0 | €7,595 | €7,097 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €4,607 | €14,700 | €13,743 | — | — |
| LIABILITIES · Corporate income tax: paid (prior year liability in the payment month, memo) | €0 | €0 | €0 | −€18,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€14,692 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€18,400 | −€14,692 |
| LIABILITIES · Corporate income tax payable | €18,400 | €18,400 | €18,400 | €0 | €881 | €0 | €0 | €0 | €0 | €0 | €7,595 | €14,692 | €14,692 | €14,692 | €14,692 | €0 | €0 | €0 | €0 | €0 | €0 | €4,607 | €19,307 | €33,050 | €14,692 | €33,050 |
| LIABILITIES · Term loan: current portion | €89,636 | €90,196 | €90,760 | €91,327 | €91,898 | €92,473 | €93,051 | €93,632 | €94,217 | €94,806 | €95,399 | €95,995 | €96,595 | €97,199 | €97,806 | €98,417 | €99,033 | €99,652 | €100,274 | €100,901 | €101,532 | €102,166 | €102,805 | €103,447 | €95,995 | €103,447 |
| LIABILITIES · Term loan: non-current portion | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €206,597 | €198,217 | €189,784 | €181,299 | €172,760 | €164,169 | €155,523 | €146,823 | €138,070 | €129,261 | €120,397 | €111,478 | €214,926 | €111,478 |
| LIABILITIES · TOTAL LIABILITIES | €575,722 | €578,727 | €624,953 | €510,687 | €580,347 | €618,419 | €489,134 | €535,601 | €615,443 | €540,699 | €627,308 | €711,047 | €502,650 | €509,661 | €570,709 | €463,908 | €523,790 | €578,437 | €444,566 | €509,198 | €586,433 | €510,454 | €638,338 | €744,852 | €711,047 | €744,852 |
| EQUITY · Share capital | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 |
| EQUITY · Retained earnings: opening (memo) | €521,000 | €517,503 | €502,625 | €499,865 | €507,227 | €524,754 | €517,701 | €516,438 | €501,183 | €506,853 | €512,580 | €553,380 | €583,634 | €581,028 | €561,326 | €553,589 | €550,355 | €555,275 | €559,790 | €562,758 | €564,942 | €579,332 | €603,273 | €665,942 | — | — |
| EQUITY · Net profit for the month (memo) | −€3,497 | −€14,878 | −€2,760 | €7,362 | €17,527 | −€7,053 | −€1,263 | −€15,255 | €5,670 | €5,727 | €40,800 | €30,255 | −€2,606 | −€19,702 | −€7,737 | −€3,234 | €4,920 | €4,514 | €2,968 | €2,184 | €14,390 | €23,941 | €62,669 | €58,588 | €62,634 | €140,896 |
| EQUITY · Dividends paid | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| EQUITY · Retained earnings | €517,503 | €502,625 | €499,865 | €507,227 | €524,754 | €517,701 | €516,438 | €501,183 | €506,853 | €512,580 | €553,380 | €583,634 | €581,028 | €561,326 | €553,589 | €550,355 | €555,275 | €559,790 | €562,758 | €564,942 | €579,332 | €603,273 | €665,942 | €724,530 | €583,634 | €724,530 |
| EQUITY · TOTAL EQUITY | €767,503 | €752,625 | €749,865 | €757,227 | €774,754 | €767,701 | €766,438 | €751,183 | €756,853 | €762,580 | €803,380 | €833,634 | €831,028 | €811,326 | €803,589 | €800,355 | €805,275 | €809,790 | €812,758 | €814,942 | €829,332 | €853,273 | €915,942 | €974,530 | €833,634 | €974,530 |
| EQUITY · TOTAL LIABILITIES AND EQUITY | €1,343,225 | €1,331,352 | €1,374,818 | €1,267,914 | €1,355,100 | €1,386,120 | €1,255,572 | €1,286,784 | €1,372,296 | €1,303,279 | €1,430,688 | €1,544,682 | €1,333,679 | €1,320,987 | €1,374,298 | €1,264,263 | €1,329,065 | €1,388,227 | €1,257,324 | €1,324,140 | €1,415,765 | €1,363,726 | €1,554,280 | €1,719,382 | €1,544,682 | €1,719,382 |
| EQUITY · CHECK: assets less liabilities and equity (must be zero) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| WORKING CAPITAL METRICS (memo) · Net working capital (receivables + inventory + transit + deposits - payables - refund liability - VAT - payroll taxes) | €705,893 | €704,129 | €594,807 | €724,150 | €611,442 | €557,135 | €710,780 | €631,671 | €709,811 | €733,232 | €664,003 | €483,699 | €598,183 | €589,300 | €513,302 | €607,753 | €534,695 | €486,439 | €729,223 | €727,844 | €875,839 | €1,015,153 | €947,991 | €808,894 | €483,699 | €808,894 |
| WORKING CAPITAL METRICS (memo) · Net debt / (net cash) | −€3,616 | €6,991 | −€95,392 | €42,369 | −€90,199 | −€139,226 | €16,470 | −€50,096 | €21,137 | €37,570 | −€81,340 | −€300,308 | −€184,555 | −€145,930 | −€216,411 | −€106,279 | −€186,527 | −€241,592 | −€4,097 | −€10,004 | €121,230 | €229,602 | €82,650 | −€131,223 | −€300,308 | −€131,223 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| OPERATING ACTIVITIES (indirect) · Net profit | −€3,497 | −€14,878 | −€2,760 | €7,362 | €17,527 | −€7,053 | −€1,263 | −€15,255 | €5,670 | €5,727 | €40,800 | €30,255 | −€2,606 | −€19,702 | −€7,737 | −€3,234 | €4,920 | €4,514 | €2,968 | €2,184 | €14,390 | €23,941 | €62,669 | €58,588 | €62,634 | €140,896 |
| OPERATING ACTIVITIES (indirect) · Add back: depreciation | €2,507 | €2,507 | €2,620 | €2,620 | €2,653 | €2,653 | €2,712 | €2,712 | €2,737 | €2,762 | €2,787 | €2,812 | €2,837 | €3,695 | €3,720 | €3,745 | €3,770 | €3,795 | €3,820 | €3,845 | €3,870 | €3,895 | €3,920 | €3,945 | €32,080 | €44,857 |
| OPERATING ACTIVITIES (indirect) · Add back: interest | €2,500 | €2,455 | €2,410 | €2,365 | €2,319 | €2,273 | €2,227 | €2,180 | €2,133 | €2,086 | €2,039 | €1,991 | €1,943 | €1,895 | €1,846 | €1,797 | €1,748 | €1,699 | €1,649 | €1,599 | €1,548 | €1,498 | €1,446 | €1,395 | €26,979 | €20,064 |
| OPERATING ACTIVITIES (indirect) · Add back: corporate income tax charge | €0 | €0 | €0 | €0 | €881 | −€881 | €0 | €0 | €0 | €0 | €7,595 | €7,097 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €4,607 | €14,700 | €13,743 | €14,692 | €33,050 |
| OPERATING ACTIVITIES (indirect) · EBITDA (check equals PL) | €1,509 | −€9,916 | €2,270 | €12,347 | €23,379 | −€3,007 | €3,675 | −€10,363 | €10,540 | €10,575 | €53,221 | €42,154 | €2,174 | −€14,112 | −€2,170 | €2,308 | €10,438 | €10,008 | €8,437 | €7,628 | €19,809 | €33,940 | €82,736 | €77,671 | €136,386 | €238,866 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in marketplace receivables | €48,036 | −€10,850 | −€11,594 | −€7,632 | −€13,540 | €1,433 | €25,351 | −€2,819 | −€21,906 | −€13,266 | −€69,686 | €27,731 | €63,593 | −€6,838 | −€5,470 | −€12,669 | −€6,827 | −€4,374 | €8,987 | −€686 | −€28,519 | −€18,752 | −€96,612 | €38,050 | −€48,743 | −€70,119 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in inventory on hand, net of provision | −€84,122 | €45,592 | €17,430 | €105,647 | −€45,683 | €63,523 | €57,245 | €82,169 | −€131,702 | −€109,487 | €145,833 | €42,865 | −€117,099 | €74,364 | €9,563 | €15,477 | €14,591 | €45,161 | −€837 | −€75,914 | −€57,918 | −€261,816 | €104,871 | €0.000000 | €189,310 | −€249,558 |
| OPERATING ACTIVITIES (indirect) · of which provision movement (included above) | −€7,510 | −€4,561 | €5,003 | €9,586 | €10,256 | −€4,662 | €7,402 | −€4,488 | €3,289 | −€3,359 | €7,045 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €18,000 | €0 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in inventory in transit | €113,000 | −€36,000 | €77,000 | −€194,000 | €142,000 | €6,000 | −€108,000 | −€80,000 | −€46,000 | €190,000 | −€141,705 | €27,336 | €161,131 | −€69,631 | −€1,835 | −€10,830 | €27,058 | −€34,369 | −€64,192 | −€5,086 | −€197,889 | €232,419 | −€62,507 | €0 | −€50,369 | −€25,732 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in supplier deposits | −€11,700 | −€7,200 | −€27,000 | €55,200 | −€46,200 | −€63,000 | −€6,400 | €25,800 | €34,089 | −€23,511 | €48,140 | −€1,950 | −€21,440 | −€3,800 | €4,868 | −€2,193 | −€29,568 | −€20,783 | −€60,893 | €10,359 | €50,974 | −€18,752 | €0.000000 | €0 | −€23,732 | −€91,228 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in other receivables | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in trade payables | −€32,312 | −€31,857 | €5,794 | −€7,792 | €17,945 | −€6,590 | −€6,391 | €4,502 | €30,761 | €15,949 | −€16,220 | €3,795 | −€4,057 | −€30,090 | €11,541 | €5,557 | €2,180 | −€2,042 | €2,372 | €10,761 | €10,797 | €37,587 | −€10,264 | −€2,941 | −€22,416 | €31,400 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in wage tax and social charges payable | −€1,884 | €32 | €64 | €992 | €32 | €96 | −€32 | €128 | €288 | €864 | €1,344 | €0 | €535 | €1,516 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €1,924 | €2,051 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in refund liability | −€10,031 | €283 | €471 | €868 | €923 | €290 | −€1,723 | €1,730 | €1,177 | €1,636 | €7,427 | −€2,997 | −€7,025 | €696 | €551 | €1,300 | €688 | €431 | −€958 | €48 | €2,928 | €2,237 | €10,097 | −€4,033 | €56 | €6,961 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in VAT payable | €6,020 | €41,763 | €47,158 | −€82,627 | €57,231 | €52,555 | −€113,695 | €47,599 | €55,153 | −€85,607 | €94,095 | €83,525 | −€190,122 | €42,665 | €56,780 | −€91,092 | €64,937 | €64,232 | −€127,263 | €61,896 | €71,633 | −€112,236 | €121,577 | €108,022 | €203,171 | €71,030 |
| OPERATING ACTIVITIES (indirect) · Cash generated from operations before interest and tax | €28,516 | −€8,152 | €111,593 | −€116,996 | €136,087 | €51,301 | −€149,970 | €68,746 | −€67,600 | −€12,846 | €122,449 | €222,459 | −€112,310 | −€5,230 | €73,827 | −€92,142 | €83,496 | €58,263 | −€234,347 | €9,006 | −€128,187 | −€105,374 | €149,898 | €216,768 | €385,587 | −€86,329 |
| OPERATING ACTIVITIES (indirect) · Interest paid | −€2,500 | −€2,455 | −€2,410 | −€2,365 | −€2,319 | −€2,273 | −€2,227 | −€2,180 | −€2,133 | −€2,086 | −€2,039 | −€1,991 | −€1,943 | −€1,895 | −€1,846 | −€1,797 | −€1,748 | −€1,699 | −€1,649 | −€1,599 | −€1,548 | −€1,498 | −€1,446 | −€1,395 | −€26,979 | −€20,064 |
| OPERATING ACTIVITIES (indirect) · Corporate income tax paid | €0 | €0 | €0 | −€18,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€14,692 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€18,400 | −€14,692 |
| OPERATING ACTIVITIES (indirect) · NET CASH FROM OPERATING ACTIVITIES | €26,016 | −€10,607 | €109,183 | −€137,761 | €133,768 | €49,028 | −€152,197 | €66,566 | −€69,733 | −€14,933 | €120,410 | €220,467 | −€114,253 | −€7,125 | €71,981 | −€108,632 | €81,748 | €56,565 | −€235,995 | €7,408 | −€129,735 | −€106,872 | €148,452 | €215,373 | €340,208 | −€121,085 |
| INVESTING ACTIVITIES · Capital expenditure | −€2,400 | €0 | −€6,800 | €0 | −€1,200 | €0 | −€3,500 | €0 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€31,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€19,900 | −€48,000 |
| INVESTING ACTIVITIES · NET CASH FROM INVESTING ACTIVITIES | −€2,400 | €0 | −€6,800 | €0 | −€1,200 | €0 | −€3,500 | €0 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€31,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€19,900 | −€48,000 |
| FINANCING ACTIVITIES · Term loan drawdowns | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| FINANCING ACTIVITIES · Term loan principal repaid | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| FINANCING ACTIVITIES · Dividends paid | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| FINANCING ACTIVITIES · NET CASH FROM FINANCING ACTIVITIES | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| CASH · NET CASH FLOW FOR THE MONTH | €16,444 | −€17,824 | €95,121 | −€145,068 | €125,215 | €41,629 | −€163,141 | €59,074 | −€78,771 | −€24,018 | €111,278 | €211,287 | −€123,481 | −€46,401 | €62,656 | −€118,006 | €72,325 | €47,092 | −€245,518 | −€2,165 | −€139,358 | −€116,546 | €138,726 | €205,597 | €231,228 | −€265,080 |
| CASH · Opening cash | €380,000 | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €312,681 | €288,663 | €399,941 | €611,228 | €487,747 | €441,346 | €504,002 | €385,996 | €458,320 | €505,412 | €259,894 | €257,729 | €118,371 | €1,825 | €140,552 | — | — |
| CASH · CLOSING CASH (to balance sheet) | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €312,681 | €288,663 | €399,941 | €611,228 | €487,747 | €441,346 | €504,002 | €385,996 | €458,320 | €505,412 | €259,894 | €257,729 | €118,371 | €1,825 | €140,552 | €346,148 | €611,228 | €346,148 |
| CASH · Free cash flow (operating less capex) | €23,616 | −€10,607 | €102,383 | −€137,761 | €132,568 | €49,028 | −€155,697 | €66,566 | −€71,233 | −€16,433 | €118,910 | €218,967 | −€115,753 | −€38,625 | €70,481 | −€110,132 | €80,248 | €55,065 | −€237,495 | €5,908 | −€131,235 | −€108,372 | €146,952 | €213,873 | €320,308 | −€169,085 |
| DIRECT METHOD (built from the cash lines of each schedule) · Payouts received from Shopify Payments, Amazon and Walmart | €312,453 | €239,161 | €279,131 | €294,398 | €326,785 | €319,701 | €321,425 | €298,658 | €317,984 | €376,356 | €492,504 | €529,992 | €386,757 | €300,687 | €348,468 | €361,516 | €396,610 | €395,798 | €396,929 | €387,498 | €418,420 | €494,088 | €643,931 | €700,163 | €4,108,549 | €5,230,865 |
| DIRECT METHOD (built from the cash lines of each schedule) · Paid to inventory suppliers (deposits and balances) | −€52,700 | −€91,200 | −€27,000 | −€138,800 | −€46,200 | −€109,000 | −€160,400 | −€88,200 | −€237,911 | −€51,511 | −€155,565 | −€108,319 | −€64,678 | −€116,668 | −€109,836 | −€127,728 | −€128,045 | −€153,629 | −€257,930 | −€191,764 | −€349,039 | −€186,346 | −€230,101 | −€230,101 | −€1,266,806 | −€2,145,863 |
| DIRECT METHOD (built from the cash lines of each schedule) · Paid to logistics, media and other opex suppliers | −€145,951 | −€111,846 | −€94,598 | −€92,282 | −€96,450 | −€111,411 | −€101,453 | −€93,444 | −€98,315 | −€136,268 | −€158,931 | −€142,406 | −€134,860 | −€121,558 | −€101,823 | −€111,723 | −€122,008 | −€120,849 | −€121,036 | −€123,688 | −€134,434 | −€154,332 | −€200,318 | −€189,803 | −€1,383,354 | −€1,636,432 |
| DIRECT METHOD (built from the cash lines of each schedule) · Net salaries paid | −€29,784 | −€29,852 | −€29,988 | −€32,096 | −€32,164 | −€32,368 | −€32,300 | −€32,572 | −€33,184 | −€35,020 | −€37,876 | −€37,876 | −€39,012 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€395,080 | −€503,588 |
| DIRECT METHOD (built from the cash lines of each schedule) · Wage tax and social charges remitted | −€15,900 | −€14,016 | −€14,048 | −€14,112 | −€15,104 | −€15,136 | −€15,232 | −€15,200 | −€15,328 | −€15,616 | −€16,480 | −€17,824 | −€17,824 | −€18,359 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€183,996 | −€234,932 |
| DIRECT METHOD (built from the cash lines of each schedule) · VAT paid | −€38,700 | €0 | €0 | −€133,641 | €0 | €0 | −€160,801 | €0 | €0 | −€149,858 | €0 | €0 | −€241,871 | €0 | €0 | −€151,194 | €0 | €0 | −€189,272 | €0 | €0 | −€195,537 | €0 | €0 | −€483,001 | −€777,874 |
| DIRECT METHOD (built from the cash lines of each schedule) · Corporate income tax paid | €0 | €0 | €0 | −€18,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€14,692 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€18,400 | −€14,692 |
| DIRECT METHOD (built from the cash lines of each schedule) · Interest paid | −€2,500 | −€2,455 | −€2,410 | −€2,365 | −€2,319 | −€2,273 | −€2,227 | −€2,180 | −€2,133 | −€2,086 | −€2,039 | −€1,991 | −€1,943 | −€1,895 | −€1,846 | −€1,797 | −€1,748 | −€1,699 | −€1,649 | −€1,599 | −€1,548 | −€1,498 | −€1,446 | −€1,395 | −€26,979 | −€20,064 |
| DIRECT METHOD (built from the cash lines of each schedule) · Bank charges and FX costs paid in the month | −€398 | −€399 | −€476 | −€463 | −€528 | −€485 | −€474 | −€496 | −€530 | −€615 | −€888 | −€794 | −€507 | −€483 | −€557 | −€590 | −€637 | −€633 | −€614 | −€616 | −€710 | −€823 | −€1,191 | −€1,066 | −€6,546 | −€8,426 |
| DIRECT METHOD (built from the cash lines of each schedule) · Capex paid, VAT-inclusive | −€2,904 | €0 | −€8,228 | €0 | −€1,452 | €0 | −€4,235 | €0 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€38,115 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€24,079 | −€58,080 |
| DIRECT METHOD (built from the cash lines of each schedule) · Term loan principal repaid net of drawdowns | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| DIRECT METHOD (built from the cash lines of each schedule) · Dividends paid | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| DIRECT METHOD (built from the cash lines of each schedule) · NET CASH FLOW, DIRECT METHOD | €16,444 | −€17,824 | €95,121 | −€145,068 | €125,215 | €41,629 | −€163,141 | €59,074 | −€78,771 | −€24,018 | €111,278 | €211,287 | −€123,481 | −€46,401 | €62,656 | −€118,006 | €72,325 | €47,092 | −€245,518 | −€2,165 | −€139,358 | −€116,546 | €138,726 | €205,597 | €231,228 | −€265,080 |
| DIRECT METHOD (built from the cash lines of each schedule) · CHECK: indirect less direct (must be zero) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
Commercial and operating drivers
The model differentiates price, order volume, product mix, returns, marketplace costs, paid media and staffing. Changing the scenario switches forecast drivers while the historical financial statements remain fixed. Planning tax and settlement assumptions illustrate mechanics and do not establish actual obligations or platform terms.
| Driver | Unit | Base | Downside | Upside | Selected |
|---|---|---|---|---|---|
| Shopify unit volume growth vs deseasonalised run-rate (annualised) | % | 22.0% | 5.0% | 32.0% | 22.0% |
| Amazon unit volume growth vs run-rate (annualised) | % | 28.0% | 10.0% | 38.0% | 28.0% |
| Walmart unit volume growth vs run-rate (annualised) | % | 70.0% | 25.0% | 110.0% | 70.0% |
| Shopify gross unit price change (annualised) | % | 3.0% | 0.0% | 4.0% | 3.0% |
| Amazon gross unit price change (annualised) | % | 2.0% | 0.0% | 3.0% | 2.0% |
| Walmart gross unit price change in USD (annualised) | % | 2.0% | 0.0% | 3.0% | 2.0% |
| Shopify discounts as share of gross sales | % | 8.5% | 10.0% | 7.5% | 8.5% |
| Amazon discounts and coupons as share of gross sales | % | 4.0% | 5.0% | 3.5% | 4.0% |
| Walmart discounts as share of gross sales | % | 5.0% | 6.0% | 4.5% | 5.0% |
| Shopify refunds and returns as share of gross sales | % | 6.5% | 8.0% | 5.5% | 6.5% |
| Amazon refunds and returns as share of gross sales | % | 7.5% | 9.0% | 7.0% | 7.5% |
| Walmart refunds and returns as share of gross sales | % | 8.5% | 10.0% | 8.0% | 8.5% |
| Shopify units per order | units | 1.35 | 1.32 | 1.38 | 1.35 |
| Amazon units per order | units | 1.15 | 1.13 | 1.17 | 1.15 |
| Walmart units per order | units | 1.2 | 1.18 | 1.22 | 1.2 |
| Shopify shipping income per order | EUR | €3.40 | €3.20 | €3.50 | €3.40 |
| Landed unit cost inflation (annualised) | % | 3.0% | 7.0% | 1.0% | 3.0% |
| Returned units resellable and recovered to stock | % | 65.0% | 55.0% | 70.0% | 65.0% |
| Amazon referral fee rate (Home and Kitchen) | % | 15.0% | 15.0% | 15.0% | 15.0% |
| Amazon refund administration fee (share of referral fee retained on refunds) | % | 20.0% | 20.0% | 20.0% | 20.0% |
| FBA fulfilment fee per unit | EUR | €5.40 | €5.65 | €5.35 | €5.40 |
| FBA storage and other fees per unit sold (off-peak) | EUR | €0.58 | €0.66 | €0.55 | €0.58 |
| FBA inbound placement and freight per unit | EUR | €0.45 | €0.50 | €0.43 | €0.45 |
| Walmart referral fee rate | % | 15.0% | 15.0% | 15.0% | 15.0% |
| Walmart WFS fulfilment fee per unit (USD) | USD | US$6.25 | US$6.50 | US$6.15 | US$6.25 |
| Walmart WFS storage per unit sold (USD) | USD | US$0.60 | US$0.66 | US$0.58 | US$0.60 |
| Shopify Payments fee rate (on VAT-inclusive amount charged) | % | 1.9% | 1.9% | 1.9% | 1.9% |
| Shopify Payments fixed fee per order | EUR | €0.25 | €0.25 | €0.25 | €0.25 |
| Chargebacks and disputes as share of gross sales | % | 0.1% | 0.2% | 0.1% | 0.1% |
| Carrier cost per Shopify order | EUR | €6.35 | €6.80 | €6.20 | €6.35 |
| 3PL pick, pack and packaging per Shopify order | EUR | €3.80 | €3.95 | €3.75 | €3.80 |
| Shopify paid media (Meta, Google) as share of net revenue | % | 19.0% | 23.0% | 17.0% | 19.0% |
| Amazon advertising as share of net revenue | % | 9.5% | 11.5% | 8.5% | 9.5% |
| Walmart Connect advertising as share of net revenue | % | 12.0% | 15.0% | 10.0% | 12.0% |
| New customers as share of Shopify orders | % | 60.0% | 55.0% | 62.0% | 60.0% |
| Shopify Payments payout lag | days | 3 | 3 | 3 | 3 |
| Amazon settlement cycle plus reserve | days | 21 | 28 | 21 | 21 |
| Walmart settlement cycle plus reserve | days | 24 | 30 | 24 | 24 |
| Inventory purchasing policy: target forward days of cover | days | 75 | 65 | 80 | 75 |
| Discretionary opex factor (contractors, travel, content, recruitment) | x | 1 | 0.9 | 1.05 | 1 |
| Planned hires proceed (1 = yes, 0 = frozen) | flag | 1 | 0 | 1 | 1 |
| USD per EUR, forecast months | rate | 1.1 | 1.16 | 1.06 | 1.1 |
| Assumption | Unit | Value | Model note |
|---|---|---|---|
| Last actual month number | calc | 8 | — |
| Scenario selector (1 = Base, 2 = Downside, 3 = Upside) | input | 1 | Base, Downside and Upside are planning scenarios, not bounds on possible outcomes. |
| Minimum cash buffer (board policy) | EUR | €150,000 | Used by the 13-week cash forecast and the CFO report |
| Undrawn revolving facility available | EUR | €150,000 | Committed but undrawn; lever if the buffer is breached |
| Corporate income tax: first bracket threshold | EUR | €200,000 | NL 2026: 19% up to EUR 200,000, 25.8% above (Belastingdienst; PwC Tax Summaries) |
| Corporate income tax: rate on first bracket | rate | 19.0% | — |
| Corporate income tax: rate above threshold | rate | 25.8% | — |
| Corporate income tax: payment month for prior-year liability | month | 4 | Assumed paid in April of the following year (final assessment); no provisional assessments modelled |
| NL VAT standard rate | rate | 21.0% | — |
| Blended output VAT rate on Shopify EU sales (NL + OSS destination rates) | rate | 20.5% | Blend of NL 21% and other EU destination rates under the OSS scheme |
| Blended output VAT rate on Amazon EU sales (Pan-EU, OSS) | rate | 20.5% | — |
| Output VAT on Walmart US sales | rate | 0.0% | Exports zero-rated; US sales tax collected and remitted by Walmart as marketplace facilitator |
| Share of carrier and 3PL cost bearing recoverable NL VAT | share | 85.0% | — |
| Share of other opex bearing recoverable NL VAT | share | 55.0% | Remainder is reverse-charged (foreign SaaS, ad platforms) or exempt (insurance) |
| Share of capex bearing recoverable NL VAT | share | 100.0% | — |
| Wage tax and social charges as share of payroll cost, remitted the following month | share | 32.0% | — |
| Run-rate basis for Shopify forecast: number of latest actual months | months | 8 | Deseasonalised average of the latest N actual months |
| Run-rate basis for Amazon forecast: number of latest actual months | months | 8 | — |
| Run-rate basis for Walmart forecast: number of latest actual months | months | 3 | Channel launched Jan-26 and still ramping, so only the latest quarter is representative |
| Forecast category mix: number of latest actual months averaged | months | 3 | — |
| Refund liability: days of month-end sales still inside the return window | days | 14 | Provision = refunds of the month x days / days in month |
| Slow-moving inventory: months of cover above which excess is provided | months | 7 | — |
| Slow-moving provision rate on the excess | rate | 25.0% | — |
| Forecast inventory write-offs as share of cost of goods shipped | rate | 0.3% | — |
| Uncommitted purchases: deposit share paid at order | share | 30.0% | Committed POs use the deposit share in the Purchase_Orders register |
| Uncommitted purchases: months between deposit and receipt | months | 3 | — |
| Uncommitted purchases: months between balance payment (shipment) and receipt | months | 1 | — |
| Landed cost uplift on FOB: Cookware (freight, duty, inbound handling) | share | 22.0% | — |
| Landed cost uplift on FOB: Knives (freight, duty, inbound handling) | share | 14.0% | — |
| Landed cost uplift on FOB: Textiles (freight, duty, inbound handling) | share | 6.0% | — |
| Landed cost uplift on FOB: Tableware (freight, duty, inbound handling) | share | 24.0% | — |
| Landed cost uplift on FOB: Storage (freight, duty, inbound handling) | share | 20.0% | — |
| Amazon FBA storage fee multiplier in Oct to Dec (peak season) | x | 2.8 | Amazon peak-season storage rates apply Oct to Dec |
| Trade payables: days outstanding, logistics and fulfilment | days | 30 | — |
| Trade payables: days outstanding, paid media (Meta, Google) | days | 10 | — |
| Trade payables: days outstanding, other opex | days | 25 | — |
| Customer service cost per order | EUR | €0.70 | — |
| Bank charges and FX costs as share of net revenue | rate | 0.1% | — |
| Opex inflation applied from the second financial year | rate | 3.0% | — |
| Share of Shopify paid media on Meta (rest Google) | share | 70.0% | — |
| Term loan: principal drawn | EUR | €400,000 | Drawn Dec-25; 48 monthly annuity instalments from Jan-26 |
| Term loan: annual interest rate | rate | 7.5% | — |
| Term loan: term in months | months | 48 | — |
| Forecast maintenance capex per month (equipment) | EUR | €1,500 | — |
| Website rebuild capitalised (software) in Feb-27 | EUR | €30,000 | — |
| Depreciation: equipment and fixtures useful life | years | 5 | — |
| Depreciation: website and software useful life | years | 3 | — |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Cookware | €39.90 | €40.18 | €40.36 | €40.66 | €41.06 | €40.76 | €40.81 | €41.35 | €41.45 | €41.55 | €41.66 | €41.76 | €41.86 | €41.97 | €42.07 | €42.17 | €42.28 | €42.38 | €42.49 | €42.59 | €42.70 | €42.80 | €42.91 | €43.01 | €40.96 | €42.43 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Knives | €20.88 | €21.13 | €21.32 | €21.19 | €21.39 | €21.32 | €21.58 | €21.57 | €21.62 | €21.68 | €21.73 | €21.78 | €21.84 | €21.89 | €21.95 | €22.00 | €22.05 | €22.11 | €22.16 | €22.22 | €22.27 | €22.33 | €22.38 | €22.44 | €21.43 | €22.14 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Textiles | €14.67 | €14.61 | €14.66 | €14.69 | €14.72 | €14.74 | €14.84 | €14.94 | €14.98 | €15.01 | €15.05 | €15.09 | €15.13 | €15.16 | €15.20 | €15.24 | €15.27 | €15.31 | €15.35 | €15.39 | €15.43 | €15.46 | €15.50 | €15.54 | €14.83 | €15.33 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Tableware | €12.93 | €13.12 | €13.14 | €13.17 | €13.30 | €13.26 | €13.38 | €13.41 | €13.44 | €13.48 | €13.51 | €13.54 | €13.58 | €13.61 | €13.64 | €13.68 | €13.71 | €13.74 | €13.78 | €13.81 | €13.85 | €13.88 | €13.91 | €13.95 | €13.31 | €13.76 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Storage | €10.52 | €10.59 | €10.55 | €10.65 | €10.66 | €10.70 | €10.78 | €10.82 | €10.85 | €10.87 | €10.90 | €10.93 | €10.95 | €10.98 | €11.01 | €11.04 | €11.06 | €11.09 | €11.12 | €11.14 | €11.17 | €11.20 | €11.23 | €11.25 | €10.73 | €11.10 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Cookware | 502 | 520 | 571 | 566 | 688 | 636 | 578 | 579 | 643.67 | 740.36 | 1,061.89 | 942.97 | 597.47 | 565.07 | 646.33 | 679.03 | 727.49 | 717.01 | 690.62 | 686.55 | 785.28 | 903.24 | 1,295.51 | 1,150.42 | 8,028.89 | 9,444.01 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Knives | 346 | 316 | 369 | 379 | 395 | 414 | 369 | 388 | 420.38 | 483.53 | 693.52 | 615.85 | 390.2 | 369.04 | 422.11 | 443.47 | 475.12 | 468.27 | 451.04 | 448.39 | 512.86 | 589.9 | 846.09 | 751.34 | 5,189.27 | 6,167.84 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Textiles | 630 | 623 | 751 | 751 | 795 | 754 | 744 | 733 | 800.91 | 921.22 | 1,321.29 | 1,173.32 | 743.42 | 703.11 | 804.21 | 844.91 | 905.21 | 892.16 | 859.33 | 854.27 | 977.11 | 1,123.89 | 1,611.98 | 1,431.45 | 9,997.74 | 11,751.03 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Tableware | 449 | 448 | 526 | 483 | 583 | 548 | 521 | 535 | 575.82 | 662.32 | 949.96 | 843.57 | 534.49 | 505.51 | 578.2 | 607.45 | 650.81 | 641.43 | 617.82 | 614.18 | 702.5 | 808.03 | 1,158.95 | 1,029.16 | 7,124.67 | 8,448.52 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Storage | 369 | 363 | 432 | 451 | 468 | 469 | 447 | 432 | 483.92 | 556.61 | 798.34 | 708.94 | 449.18 | 424.83 | 485.92 | 510.5 | 546.94 | 539.05 | 519.22 | 516.16 | 590.38 | 679.07 | 973.98 | 864.9 | 5,978.81 | 7,100.13 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total units sold | 2,296 | 2,270 | 2,649 | 2,630 | 2,929 | 2,821 | 2,659 | 2,667 | 2,924.7 | 3,364.04 | 4,825 | 4,284.65 | 2,714.76 | 2,567.56 | 2,936.76 | 3,085.36 | 3,305.57 | 3,257.92 | 3,138.02 | 3,119.55 | 3,568.14 | 4,104.13 | 5,886.5 | 5,227.28 | 36,319.39 | 42,911.54 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Cookware | €118.53 | €119.70 | €116.56 | €119.15 | €118.83 | €114.96 | €116.58 | €120.32 | €120.62 | €120.91 | €121.21 | €121.51 | €121.81 | €122.11 | €122.41 | €122.71 | €123.02 | €123.32 | €123.62 | €123.93 | €124.24 | €124.54 | €124.85 | €125.16 | €119.07 | €123.48 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Knives | €71.30 | €71.43 | €72.25 | €71.68 | €73.46 | €71.40 | €71.53 | €73.10 | €73.28 | €73.46 | €73.64 | €73.82 | €74.01 | €74.19 | €74.37 | €74.55 | €74.74 | €74.92 | €75.11 | €75.29 | €75.48 | €75.66 | €75.85 | €76.04 | €72.53 | €75.02 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Textiles | €45.84 | €46.37 | €46.55 | €45.86 | €46.29 | €46.30 | €47.13 | €45.48 | €45.59 | €45.70 | €45.82 | €45.93 | €46.04 | €46.16 | €46.27 | €46.39 | €46.50 | €46.61 | €46.73 | €46.84 | €46.96 | €47.08 | €47.19 | €47.31 | €46.07 | €46.67 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Tableware | €37.58 | €38.06 | €37.90 | €38.44 | €36.97 | €37.49 | €38.03 | €37.83 | €37.92 | €38.02 | €38.11 | €38.20 | €38.30 | €38.39 | €38.49 | €38.58 | €38.68 | €38.77 | €38.87 | €38.96 | €39.06 | €39.16 | €39.25 | €39.35 | €37.88 | €38.82 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Storage | €29.08 | €29.37 | €29.16 | €29.38 | €28.63 | €28.73 | €29.41 | €29.29 | €29.36 | €29.43 | €29.51 | €29.58 | €29.65 | €29.73 | €29.80 | €29.87 | €29.95 | €30.02 | €30.09 | €30.17 | €30.24 | €30.32 | €30.39 | €30.47 | €29.24 | €30.06 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €59,502 | €62,244 | €66,556 | €67,439 | €81,755 | €73,115 | €67,383 | €69,665 | €77,638 | €89,520 | €128,714 | €114,582 | €72,778 | €69,002 | €79,118 | €83,327 | €89,494 | €88,422 | €85,378 | €85,084 | €97,559 | €112,491 | €161,742 | €143,983 | €958,113 | €1,168,379 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €24,670 | €22,572 | €26,660 | €27,167 | €29,017 | €29,560 | €26,395 | €28,363 | €30,805 | €35,520 | €51,072 | €45,464 | €28,877 | €27,379 | €31,393 | €33,063 | €35,510 | €35,084 | €33,877 | €33,760 | €38,710 | €44,635 | €64,177 | €57,131 | €377,265 | €463,596 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €28,879 | €28,889 | €34,959 | €34,441 | €36,801 | €34,910 | €35,065 | €33,337 | €36,515 | €42,104 | €60,538 | €53,891 | €34,230 | €32,453 | €37,212 | €39,191 | €42,092 | €41,587 | €40,156 | €40,018 | €45,885 | €52,908 | €76,072 | €67,720 | €460,328 | €549,523 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €16,873 | €17,051 | €19,935 | €18,567 | €21,554 | €20,545 | €19,814 | €20,239 | €21,837 | €25,179 | €36,203 | €32,228 | €20,470 | €19,408 | €22,254 | €23,437 | €25,172 | €24,870 | €24,014 | €23,932 | €27,440 | €31,640 | €45,493 | €40,498 | €270,025 | €328,629 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €10,731 | €10,661 | €12,597 | €13,250 | €13,399 | €13,474 | €13,146 | €12,653 | €14,209 | €16,384 | €23,557 | €20,970 | €13,320 | €12,628 | €14,480 | €15,250 | €16,379 | €16,183 | €15,626 | €15,572 | €17,855 | €20,588 | €29,602 | €26,351 | €175,032 | €213,833 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €140,655 | €141,417 | €160,708 | €160,863 | €182,525 | €171,603 | €161,802 | €164,257 | €181,004 | €208,708 | €300,085 | €267,136 | €169,675 | €160,870 | €184,457 | €194,268 | €208,647 | €206,146 | €199,049 | €198,366 | €227,450 | €262,262 | €377,086 | €335,683 | €2,240,763 | €2,723,960 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €59,502 | €62,244 | €66,556 | €67,439 | €81,755 | €73,115 | €67,383 | €69,665 | €77,638 | €89,520 | €128,714 | €114,582 | €72,778 | €69,002 | €79,118 | €83,327 | €89,494 | €88,422 | €85,378 | €85,084 | €97,559 | €112,491 | €161,742 | €143,983 | €958,113 | €1,168,379 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €24,670 | €22,572 | €26,660 | €27,167 | €29,017 | €29,560 | €26,395 | €28,363 | €30,805 | €35,520 | €51,072 | €45,464 | €28,877 | €27,379 | €31,393 | €33,063 | €35,510 | €35,084 | €33,877 | €33,760 | €38,710 | €44,635 | €64,177 | €57,131 | €377,265 | €463,596 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €28,879 | €28,889 | €34,959 | €34,441 | €36,801 | €34,910 | €35,065 | €33,337 | €36,515 | €42,104 | €60,538 | €53,891 | €34,230 | €32,453 | €37,212 | €39,191 | €42,092 | €41,587 | €40,156 | €40,018 | €45,885 | €52,908 | €76,072 | €67,720 | €460,328 | €549,523 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €16,873 | €17,051 | €19,935 | €18,567 | €21,554 | €20,545 | €19,814 | €20,239 | €21,837 | €25,179 | €36,203 | €32,228 | €20,470 | €19,408 | €22,254 | €23,437 | €25,172 | €24,870 | €24,014 | €23,932 | €27,440 | €31,640 | €45,493 | €40,498 | €270,025 | €328,629 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €10,731 | €10,661 | €12,597 | €13,250 | €13,399 | €13,474 | €13,146 | €12,653 | €14,209 | €16,384 | €23,557 | €20,970 | €13,320 | €12,628 | €14,480 | €15,250 | €16,379 | €16,183 | €15,626 | €15,572 | €17,855 | €20,588 | €29,602 | €26,351 | €175,032 | €213,833 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €140,655 | €141,417 | €160,708 | €160,863 | €182,525 | €171,603 | €161,802 | €164,257 | €181,004 | €208,708 | €300,085 | €267,136 | €169,675 | €160,870 | €184,457 | €194,268 | €208,647 | €206,146 | €199,049 | €198,366 | €227,450 | €262,262 | €377,086 | €335,683 | €2,240,763 | €2,723,960 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Cookware | €20,030 | €20,894 | €23,046 | €23,014 | €28,249 | €25,923 | €23,588 | €23,942 | €26,681 | €30,765 | €44,235 | €39,378 | €25,011 | €23,714 | €27,190 | €28,637 | €30,756 | €30,388 | €29,341 | €29,241 | €33,528 | €38,659 | €55,585 | €49,482 | €329,744 | €401,533 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Knives | €7,224 | €6,677 | €7,867 | €8,031 | €8,449 | €8,826 | €7,963 | €8,369 | €9,090 | €10,481 | €15,070 | €13,415 | €8,521 | €8,079 | €9,263 | €9,756 | €10,478 | €10,353 | €9,996 | €9,962 | €11,422 | €13,171 | €18,937 | €16,858 | €111,464 | €136,796 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Textiles | €9,242 | €9,102 | €11,010 | €11,032 | €11,702 | €11,114 | €11,041 | €10,951 | €11,995 | €13,831 | €19,887 | €17,703 | €11,244 | €10,661 | €12,224 | €12,874 | €13,827 | €13,661 | €13,191 | €13,146 | €15,073 | €17,380 | €24,989 | €22,246 | €148,610 | €180,516 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Tableware | €5,806 | €5,878 | €6,912 | €6,361 | €7,754 | €7,266 | €6,971 | €7,174 | €7,741 | €8,926 | €12,833 | €11,424 | €7,256 | €6,880 | €7,888 | €8,308 | €8,923 | €8,816 | €8,513 | €8,483 | €9,727 | €11,216 | €16,126 | €14,356 | €95,046 | €116,493 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Storage | €3,882 | €3,844 | €4,558 | €4,803 | €4,989 | €5,018 | €4,819 | €4,674 | €5,249 | €6,052 | €8,702 | €7,747 | €4,920 | €4,665 | €5,349 | €5,634 | €6,051 | €5,978 | €5,772 | €5,752 | €6,596 | €7,605 | €10,935 | €9,734 | €64,337 | €78,992 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total cost of goods shipped (EUR) | €46,184 | €46,395 | €53,392 | €53,241 | €61,144 | €58,149 | €54,382 | €55,110 | €60,756 | €70,055 | €100,727 | €89,667 | €56,953 | €53,998 | €61,915 | €65,208 | €70,035 | €69,195 | €66,813 | €66,584 | €76,346 | €88,031 | €126,574 | €112,676 | €749,201 | €914,329 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Cookware | 470 | 405 | 495 | 505 | 550 | 537 | 441 | 434 | 531.85 | 614.19 | 884.46 | 788.56 | 501.64 | 476.34 | 547.02 | 577 | 620.66 | 614.16 | 593.93 | 592.8 | 680.77 | 786.17 | 1,132.11 | 1,009.36 | 6,656.06 | 8,131.95 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Knives | 515 | 451 | 506 | 590 | 636 | 580 | 526 | 503 | 606.05 | 699.89 | 1,007.86 | 898.58 | 571.62 | 542.79 | 623.34 | 657.5 | 707.25 | 699.85 | 676.8 | 675.51 | 775.75 | 895.85 | 1,290.06 | 1,150.18 | 7,519.38 | 9,266.51 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Textiles | 574 | 489 | 600 | 662 | 690 | 571 | 554 | 584 | 643.72 | 743.38 | 1,070.5 | 954.43 | 607.15 | 576.53 | 662.08 | 698.37 | 751.21 | 743.35 | 718.86 | 717.5 | 823.96 | 951.53 | 1,370.24 | 1,221.67 | 8,136.03 | 9,842.43 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Tableware | 614 | 542 | 618 | 685 | 761 | 685 | 679 | 634 | 752.57 | 869.09 | 1,251.52 | 1,115.82 | 709.82 | 674.02 | 774.04 | 816.46 | 878.24 | 869.05 | 840.42 | 838.83 | 963.29 | 1,112.44 | 1,601.95 | 1,428.25 | 9,207.02 | 11,506.83 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Storage | 444 | 369 | 432 | 434 | 489 | 485 | 403 | 418 | 491.92 | 568.09 | 818.06 | 729.36 | 463.98 | 440.58 | 505.95 | 533.68 | 574.07 | 568.06 | 549.35 | 548.3 | 629.66 | 727.15 | 1,047.12 | 933.58 | 6,081.43 | 7,521.48 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total units sold | 2,617 | 2,256 | 2,651 | 2,876 | 3,126 | 2,858 | 2,603 | 2,573 | 3,026.12 | 3,494.64 | 5,032.41 | 4,486.75 | 2,854.21 | 2,710.26 | 3,112.42 | 3,283.01 | 3,531.42 | 3,494.47 | 3,379.36 | 3,372.94 | 3,873.43 | 4,473.14 | 6,441.48 | 5,743.04 | 37,599.92 | 46,269.19 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Cookware | €108.02 | €110.39 | €109.04 | €108.35 | €111.40 | €109.46 | €108.06 | €109.13 | €109.31 | €109.49 | €109.67 | €109.85 | €110.03 | €110.22 | €110.40 | €110.58 | €110.76 | €110.95 | €111.13 | €111.31 | €111.50 | €111.68 | €111.87 | €112.05 | €109.35 | €111.04 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Knives | €65.67 | €65.86 | €65.27 | €65.58 | €65.69 | €65.00 | €66.26 | €66.66 | €66.77 | €66.88 | €66.99 | €67.10 | €67.21 | €67.32 | €67.43 | €67.55 | €67.66 | €67.77 | €67.88 | €67.99 | €68.11 | €68.22 | €68.33 | €68.44 | €66.14 | €67.83 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Textiles | €42.59 | €41.78 | €41.54 | €42.23 | €42.48 | €42.44 | €40.84 | €42.16 | €42.23 | €42.30 | €42.37 | €42.44 | €42.51 | €42.58 | €42.65 | €42.72 | €42.79 | €42.86 | €42.93 | €43.00 | €43.07 | €43.15 | €43.22 | €43.29 | €42.12 | €42.90 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Tableware | €35.00 | €35.01 | €34.96 | €34.35 | €34.62 | €34.87 | €34.79 | €35.18 | €35.24 | €35.30 | €35.35 | €35.41 | €35.47 | €35.53 | €35.59 | €35.65 | €35.71 | €35.77 | €35.82 | €35.88 | €35.94 | €36.00 | €36.06 | €36.12 | €35.01 | €35.80 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Storage | €27.34 | €27.17 | €27.02 | €26.75 | €26.78 | €26.91 | €27.04 | €26.55 | €26.59 | €26.64 | €26.68 | €26.73 | €26.77 | €26.81 | €26.86 | €26.90 | €26.95 | €26.99 | €27.04 | €27.08 | €27.13 | €27.17 | €27.22 | €27.26 | €26.85 | €27.01 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €50,769 | €44,708 | €53,975 | €54,717 | €61,270 | €58,780 | €47,654 | €47,362 | €58,137 | €67,249 | €97,000 | €86,625 | €55,197 | €52,500 | €60,390 | €63,805 | €68,746 | €68,139 | €66,003 | €65,987 | €75,903 | €87,800 | €126,644 | €113,098 | €728,247 | €904,211 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €33,820 | €29,703 | €33,027 | €38,692 | €41,779 | €37,700 | €34,853 | €33,530 | €40,466 | €46,809 | €67,517 | €60,296 | €38,420 | €36,543 | €42,034 | €44,412 | €47,851 | €47,428 | €45,942 | €45,930 | €52,833 | €61,113 | €88,151 | €78,722 | €498,191 | €629,379 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €24,447 | €20,430 | €24,924 | €27,956 | €29,311 | €24,233 | €22,625 | €24,621 | €27,184 | €31,445 | €45,356 | €40,505 | €25,810 | €24,548 | €28,237 | €29,834 | €32,145 | €31,861 | €30,862 | €30,855 | €35,491 | €41,054 | €59,217 | €52,883 | €343,039 | €422,798 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €21,490 | €18,975 | €21,605 | €23,530 | €26,346 | €23,886 | €23,622 | €22,304 | €26,519 | €30,676 | €44,247 | €39,515 | €25,178 | €23,948 | €27,547 | €29,105 | €31,359 | €31,082 | €30,108 | €30,100 | €34,624 | €40,050 | €57,769 | €51,590 | €322,716 | €412,460 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €12,139 | €10,026 | €11,673 | €11,610 | €13,095 | €13,051 | €10,897 | €11,098 | €13,082 | €15,133 | €21,827 | €19,493 | €12,421 | €11,814 | €13,589 | €14,358 | €15,469 | €15,333 | €14,852 | €14,849 | €17,080 | €19,757 | €28,498 | €25,450 | €163,123 | €203,469 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €142,665 | €123,842 | €145,203 | €156,504 | €171,801 | €157,651 | €139,652 | €138,916 | €165,388 | €191,310 | €275,948 | €246,434 | €157,026 | €149,353 | €171,797 | €181,513 | €195,570 | €193,843 | €187,767 | €187,720 | €215,931 | €249,774 | €360,278 | €321,744 | €2,055,316 | €2,572,317 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €50,769 | €44,708 | €53,975 | €54,717 | €61,270 | €58,780 | €47,654 | €47,362 | €58,137 | €67,249 | €97,000 | €86,625 | €55,197 | €52,500 | €60,390 | €63,805 | €68,746 | €68,139 | €66,003 | €65,987 | €75,903 | €87,800 | €126,644 | €113,098 | €728,247 | €904,211 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €33,820 | €29,703 | €33,027 | €38,692 | €41,779 | €37,700 | €34,853 | €33,530 | €40,466 | €46,809 | €67,517 | €60,296 | €38,420 | €36,543 | €42,034 | €44,412 | €47,851 | €47,428 | €45,942 | €45,930 | €52,833 | €61,113 | €88,151 | €78,722 | €498,191 | €629,379 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €24,447 | €20,430 | €24,924 | €27,956 | €29,311 | €24,233 | €22,625 | €24,621 | €27,184 | €31,445 | €45,356 | €40,505 | €25,810 | €24,548 | €28,237 | €29,834 | €32,145 | €31,861 | €30,862 | €30,855 | €35,491 | €41,054 | €59,217 | €52,883 | €343,039 | €422,798 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €21,490 | €18,975 | €21,605 | €23,530 | €26,346 | €23,886 | €23,622 | €22,304 | €26,519 | €30,676 | €44,247 | €39,515 | €25,178 | €23,948 | €27,547 | €29,105 | €31,359 | €31,082 | €30,108 | €30,100 | €34,624 | €40,050 | €57,769 | €51,590 | €322,716 | €412,460 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €12,139 | €10,026 | €11,673 | €11,610 | €13,095 | €13,051 | €10,897 | €11,098 | €13,082 | €15,133 | €21,827 | €19,493 | €12,421 | €11,814 | €13,589 | €14,358 | €15,469 | €15,333 | €14,852 | €14,849 | €17,080 | €19,757 | €28,498 | €25,450 | €163,123 | €203,469 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €142,665 | €123,842 | €145,203 | €156,504 | €171,801 | €157,651 | €139,652 | €138,916 | €165,388 | €191,310 | €275,948 | €246,434 | €157,026 | €149,353 | €171,797 | €181,513 | €195,570 | €193,843 | €187,767 | €187,720 | €215,931 | €249,774 | €360,278 | €321,744 | €2,055,316 | €2,572,317 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Cookware | €18,753 | €16,273 | €19,978 | €20,533 | €22,583 | €21,888 | €17,997 | €17,946 | €22,046 | €25,522 | €36,844 | €32,930 | €21,000 | €19,990 | €23,013 | €24,334 | €26,240 | €26,029 | €25,234 | €25,248 | €29,066 | €33,649 | €48,575 | €43,415 | €273,294 | €345,790 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Knives | €10,753 | €9,530 | €10,788 | €12,502 | €13,604 | €12,366 | €11,351 | €10,850 | €13,105 | €15,171 | €21,901 | €19,574 | €12,483 | €11,882 | €13,679 | €14,465 | €15,597 | €15,472 | €14,999 | €15,008 | €17,277 | €20,002 | €28,874 | €25,807 | €161,494 | €205,546 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Textiles | €8,421 | €7,144 | €8,796 | €9,725 | €10,157 | €8,417 | €8,221 | €8,725 | €9,641 | €11,161 | €16,112 | €14,400 | €9,183 | €8,742 | €10,063 | €10,641 | €11,475 | €11,383 | €11,035 | €11,041 | €12,711 | €14,715 | €21,242 | €18,985 | €120,919 | €151,215 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Tableware | €7,939 | €7,111 | €8,121 | €9,021 | €10,121 | €9,083 | €9,085 | €8,502 | €10,117 | €11,712 | €16,907 | €15,111 | €9,637 | €9,173 | €10,560 | €11,167 | €12,041 | €11,945 | €11,580 | €11,586 | €13,338 | €15,441 | €22,291 | €19,923 | €122,831 | €158,681 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Storage | €4,671 | €3,908 | €4,558 | €4,622 | €5,213 | €5,190 | €4,344 | €4,523 | €5,336 | €6,177 | €8,917 | €7,970 | €5,082 | €4,838 | €5,570 | €5,889 | €6,351 | €6,300 | €6,107 | €6,111 | €7,035 | €8,144 | €11,756 | €10,507 | €65,427 | €83,690 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total cost of goods shipped (EUR) | €50,537 | €43,966 | €52,240 | €56,404 | €61,678 | €56,943 | €50,999 | €50,545 | €60,244 | €69,744 | €100,681 | €89,986 | €57,385 | €54,625 | €62,885 | €66,496 | €71,703 | €71,128 | €68,955 | €68,993 | €79,426 | €91,950 | €132,738 | €118,637 | €743,966 | €944,921 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Cookware | 61 | 67 | 102 | 126 | 153 | 180 | 170 | 222 | 216.81 | 256.37 | 378.01 | 345.09 | 224.78 | 218.55 | 256.98 | 277.55 | 305.7 | 309.74 | 306.7 | 313.45 | 368.57 | 435.82 | 642.62 | 586.65 | 2,277.27 | 4,247.11 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Knives | 35 | 38 | 60 | 77 | 83 | 101 | 105 | 130 | 127.35 | 150.59 | 222.05 | 202.71 | 132.04 | 128.38 | 150.96 | 163.04 | 179.57 | 181.95 | 180.16 | 184.12 | 216.5 | 256.01 | 377.48 | 344.6 | 1,331.7 | 2,494.81 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Textiles | 49 | 59 | 76 | 98 | 120 | 133 | 145 | 164 | 167.53 | 198.1 | 292.1 | 266.66 | 173.69 | 168.88 | 198.58 | 214.47 | 236.22 | 239.34 | 237 | 242.21 | 284.81 | 336.77 | 496.57 | 453.32 | 1,768.39 | 3,281.86 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Tableware | 63 | 72 | 92 | 121 | 130 | 170 | 177 | 213 | 212.26 | 250.99 | 370.08 | 337.85 | 220.06 | 213.96 | 251.59 | 271.73 | 299.29 | 303.24 | 300.27 | 306.87 | 360.84 | 426.68 | 629.13 | 574.34 | 2,209.17 | 4,158.01 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Storage | 35 | 42 | 55 | 73 | 78 | 99 | 112 | 127 | 128.11 | 151.49 | 223.37 | 203.92 | 132.82 | 129.14 | 151.85 | 164.01 | 180.64 | 183.03 | 181.23 | 185.22 | 217.79 | 257.53 | 379.73 | 346.66 | 1,327.89 | 2,509.66 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total units sold | 243 | 278 | 385 | 495 | 564 | 683 | 709 | 856 | 852.07 | 1,007.53 | 1,485.6 | 1,356.22 | 883.39 | 858.91 | 1,009.96 | 1,090.81 | 1,201.42 | 1,217.3 | 1,205.37 | 1,231.87 | 1,448.51 | 1,712.81 | 2,525.53 | 2,305.57 | 8,914.42 | 16,691.45 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Cookware | US$131.13 | US$126.45 | US$127.61 | US$130.37 | US$129.77 | US$130.78 | US$129.70 | US$125.81 | US$126.02 | US$126.23 | US$126.43 | US$126.64 | US$126.85 | US$127.06 | US$127.27 | US$127.48 | US$127.69 | US$127.90 | US$128.11 | US$128.33 | US$128.54 | US$128.75 | US$128.96 | US$129.18 | US$128.08 | US$128.01 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Knives | US$79.69 | US$79.22 | US$79.01 | US$79.14 | US$79.82 | US$79.52 | US$79.73 | US$77.98 | US$78.11 | US$78.24 | US$78.37 | US$78.50 | US$78.63 | US$78.76 | US$78.89 | US$79.02 | US$79.15 | US$79.28 | US$79.41 | US$79.54 | US$79.67 | US$79.80 | US$79.93 | US$80.07 | US$78.94 | US$79.34 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Textiles | US$48.78 | US$48.68 | US$48.35 | US$49.35 | US$48.13 | US$49.46 | US$48.70 | US$48.94 | US$49.02 | US$49.10 | US$49.18 | US$49.26 | US$49.35 | US$49.43 | US$49.51 | US$49.59 | US$49.67 | US$49.75 | US$49.84 | US$49.92 | US$50.00 | US$50.08 | US$50.17 | US$50.25 | US$48.91 | US$49.80 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Tableware | US$41.75 | US$41.92 | US$41.98 | US$41.97 | US$42.67 | US$42.07 | US$41.66 | US$42.15 | US$42.22 | US$42.29 | US$42.36 | US$42.43 | US$42.50 | US$42.57 | US$42.64 | US$42.71 | US$42.78 | US$42.85 | US$42.92 | US$42.99 | US$43.06 | US$43.14 | US$43.21 | US$43.28 | US$42.12 | US$42.89 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Storage | US$32.14 | US$31.31 | US$32.42 | US$32.22 | US$31.87 | US$31.81 | US$31.72 | US$31.87 | US$31.92 | US$31.98 | US$32.03 | US$32.08 | US$32.13 | US$32.19 | US$32.24 | US$32.29 | US$32.35 | US$32.40 | US$32.45 | US$32.51 | US$32.56 | US$32.61 | US$32.67 | US$32.72 | US$31.95 | US$32.43 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Cookware | US$7,998.93 | US$8,472.15 | US$13,016.22 | US$16,426.62 | US$19,854.81 | US$23,540.40 | US$22,049.00 | US$27,929.82 | US$27,321.50 | US$32,359.97 | US$47,793.40 | US$43,702.94 | US$28,513.52 | US$27,769.18 | US$32,706.67 | US$35,383.24 | US$39,035.65 | US$39,616.83 | US$39,293.38 | US$40,223.54 | US$47,375.48 | US$56,112.18 | US$82,873.75 | US$75,780.90 | US$290,465.75 | US$544,684.32 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Knives | US$2,789.15 | US$3,010.36 | US$4,740.60 | US$6,093.78 | US$6,625.06 | US$8,031.52 | US$8,371.65 | US$10,137.40 | US$9,947.54 | US$11,782.01 | US$17,401.20 | US$15,911.90 | US$10,381.55 | US$10,110.54 | US$11,908.24 | US$12,882.76 | US$14,212.57 | US$14,424.18 | US$14,306.41 | US$14,645.08 | US$17,249.04 | US$20,430.01 | US$30,173.68 | US$27,591.23 | US$104,842.17 | US$198,315.29 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Textiles | US$2,390.22 | US$2,872.12 | US$3,674.60 | US$4,836.30 | US$5,775.60 | US$6,578.18 | US$7,061.50 | US$8,026.16 | US$8,212.58 | US$9,727.09 | US$14,366.23 | US$13,136.68 | US$8,570.89 | US$8,347.15 | US$9,831.31 | US$10,635.86 | US$11,733.74 | US$11,908.44 | US$11,811.21 | US$12,090.81 | US$14,240.61 | US$16,866.78 | US$24,911.05 | US$22,779.01 | US$86,657.27 | US$163,726.85 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Tableware | US$2,630.25 | US$3,018.24 | US$3,862.16 | US$5,078.37 | US$5,547.10 | US$7,151.90 | US$7,373.82 | US$8,977.95 | US$8,961.46 | US$10,614.08 | US$15,676.25 | US$14,334.58 | US$9,352.45 | US$9,108.30 | US$10,727.80 | US$11,605.72 | US$12,803.71 | US$12,994.34 | US$12,888.25 | US$13,193.34 | US$15,539.18 | US$18,404.82 | US$27,182.63 | US$24,856.17 | US$93,226.17 | US$178,656.69 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Storage | US$1,124.90 | US$1,315.02 | US$1,783.10 | US$2,352.06 | US$2,485.86 | US$3,149.19 | US$3,552.64 | US$4,047.49 | US$4,089.71 | US$4,843.91 | US$7,154.11 | US$6,541.81 | US$4,268.14 | US$4,156.72 | US$4,895.80 | US$5,296.45 | US$5,843.18 | US$5,930.17 | US$5,881.76 | US$6,020.99 | US$7,091.55 | US$8,399.33 | US$12,405.22 | US$11,343.51 | US$42,439.79 | US$81,532.82 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (USD) | US$16,933.45 | US$18,687.89 | US$27,076.68 | US$34,787.13 | US$40,288.43 | US$48,451.19 | US$48,408.61 | US$59,118.82 | US$58,532.79 | US$69,327.06 | US$102,391.20 | US$93,627.92 | US$61,086.54 | US$59,491.89 | US$70,069.83 | US$75,804.02 | US$83,628.85 | US$84,873.95 | US$84,181.00 | US$86,173.76 | US$101,495.85 | US$120,213.12 | US$177,546.33 | US$162,350.81 | US$617,631.16 | US$1,166,915.97 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Cookware | €7,721 | €8,138 | €12,373 | €15,238 | €18,149 | €21,246 | €19,669 | €25,027 | €24,838 | €29,418 | €43,449 | €39,730 | €25,921 | €25,245 | €29,733 | €32,167 | €35,487 | €36,015 | €35,721 | €36,567 | €43,069 | €51,011 | €75,340 | €68,892 | €264,995 | €495,168 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Knives | €2,692 | €2,892 | €4,506 | €5,653 | €6,056 | €7,249 | €7,468 | €9,084 | €9,043 | €10,711 | €15,819 | €14,465 | €9,438 | €9,191 | €10,826 | €11,712 | €12,921 | €13,113 | €13,006 | €13,314 | €15,681 | €18,573 | €27,431 | €25,083 | €95,638 | €180,287 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Textiles | €2,307 | €2,759 | €3,493 | €4,486 | €5,279 | €5,937 | €6,299 | €7,192 | €7,466 | €8,843 | €13,060 | €11,942 | €7,792 | €7,588 | €8,938 | €9,669 | €10,667 | €10,826 | €10,737 | €10,992 | €12,946 | €15,333 | €22,646 | €20,708 | €79,064 | €148,843 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Tableware | €2,539 | €2,899 | €3,671 | €4,711 | €5,070 | €6,455 | €6,578 | €8,045 | €8,147 | €9,649 | €14,251 | €13,031 | €8,502 | €8,280 | €9,753 | €10,551 | €11,640 | €11,813 | €11,717 | €11,994 | €14,127 | €16,732 | €24,711 | €22,597 | €85,047 | €162,415 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Storage | €1,086 | €1,263 | €1,695 | €2,182 | €2,272 | €2,842 | €3,169 | €3,627 | €3,718 | €4,404 | €6,504 | €5,947 | €3,880 | €3,779 | €4,451 | €4,815 | €5,312 | €5,391 | €5,347 | €5,474 | €6,447 | €7,636 | €11,277 | €10,312 | €38,709 | €74,121 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €16,345 | €17,952 | €25,738 | €32,270 | €36,827 | €43,729 | €43,183 | €52,974 | €53,212 | €63,025 | €93,083 | €85,116 | €55,533 | €54,084 | €63,700 | €68,913 | €76,026 | €77,158 | €76,528 | €78,340 | €92,269 | €109,285 | €161,406 | €147,592 | €563,453 | €1,060,833 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Cookware | €2,434 | €2,692 | €4,117 | €5,123 | €6,282 | €7,337 | €6,938 | €9,180 | €8,987 | €10,653 | €15,747 | €14,411 | €9,410 | €9,172 | €10,811 | €11,705 | €12,924 | €13,127 | €13,031 | €13,350 | €15,736 | €18,654 | €27,572 | €25,233 | €93,900 | €180,725 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Knives | €731 | €803 | €1,279 | €1,632 | €1,775 | €2,153 | €2,266 | €2,804 | €2,754 | €3,264 | €4,825 | €4,416 | €2,883 | €2,810 | €3,313 | €3,587 | €3,960 | €4,022 | €3,993 | €4,091 | €4,822 | €5,716 | €8,449 | €7,732 | €28,702 | €55,378 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Textiles | €719 | €862 | €1,114 | €1,440 | €1,766 | €1,960 | €2,152 | €2,450 | €2,509 | €2,974 | €4,396 | €4,023 | €2,627 | €2,561 | €3,018 | €3,268 | €3,608 | €3,665 | €3,638 | €3,727 | €4,393 | €5,208 | €7,698 | €7,045 | €26,366 | €50,457 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Tableware | €815 | €945 | €1,209 | €1,594 | €1,729 | €2,254 | €2,368 | €2,856 | €2,853 | €3,382 | €5,000 | €4,575 | €2,988 | €2,912 | €3,433 | €3,716 | €4,103 | €4,168 | €4,137 | €4,239 | €4,996 | €5,923 | €8,754 | €8,012 | €29,580 | €57,380 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Storage | €368 | €445 | €580 | €777 | €831 | €1,059 | €1,207 | €1,374 | €1,390 | €1,647 | €2,435 | €2,228 | €1,455 | €1,418 | €1,672 | €1,810 | €1,998 | €2,030 | €2,015 | €2,064 | €2,433 | €2,884 | €4,263 | €3,902 | €14,343 | €27,944 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total cost of goods shipped (EUR) | €5,066 | €5,746 | €8,299 | €10,565 | €12,384 | €14,764 | €14,931 | €18,664 | €18,493 | €21,921 | €32,402 | €29,653 | €19,363 | €18,873 | €22,246 | €24,086 | €26,594 | €27,012 | €26,813 | €27,471 | €32,381 | €38,384 | €56,737 | €51,923 | €192,891 | €371,883 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Cookware | 42.3% | 44.0% | 41.4% | 41.9% | 44.8% | 42.6% | 41.6% | 42.4% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Knives | 17.5% | 16.0% | 16.6% | 16.9% | 15.9% | 17.2% | 16.3% | 17.3% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Textiles | 20.5% | 20.4% | 21.8% | 21.4% | 20.2% | 20.3% | 21.7% | 20.3% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Tableware | 12.0% | 12.1% | 12.4% | 11.5% | 11.8% | 12.0% | 12.2% | 12.3% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Storage | 7.6% | 7.5% | 7.8% | 8.2% | 7.3% | 7.9% | 8.1% | 7.7% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Cookware | 35.6% | 36.1% | 37.2% | 35.0% | 35.7% | 37.3% | 34.1% | 34.1% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Knives | 23.7% | 24.0% | 22.7% | 24.7% | 24.3% | 23.9% | 25.0% | 24.1% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Textiles | 17.1% | 16.5% | 17.2% | 17.9% | 17.1% | 15.4% | 16.2% | 17.7% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Tableware | 15.1% | 15.3% | 14.9% | 15.0% | 15.3% | 15.2% | 16.9% | 16.1% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Storage | 8.5% | 8.1% | 8.0% | 7.4% | 7.6% | 8.3% | 7.8% | 8.0% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Cookware | 47.2% | 45.3% | 48.1% | 47.2% | 49.3% | 48.6% | 45.5% | 47.2% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Knives | 16.5% | 16.1% | 17.5% | 17.5% | 16.4% | 16.6% | 17.3% | 17.1% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Textiles | 14.1% | 15.4% | 13.6% | 13.9% | 14.3% | 13.6% | 14.6% | 13.6% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Tableware | 15.5% | 16.2% | 14.3% | 14.6% | 13.8% | 14.8% | 15.2% | 15.2% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Storage | 6.6% | 7.0% | 6.6% | 6.8% | 6.2% | 6.5% | 7.3% | 6.8% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | — | — |
| COOKWARE · Units sold | 1,033 | 992 | 1,168 | 1,197 | 1,391 | 1,353 | 1,189 | 1,235 | 1,392.33 | 1,610.92 | 2,324.36 | 2,076.62 | 1,323.88 | 1,259.96 | 1,450.33 | 1,533.58 | 1,653.85 | 1,640.91 | 1,591.26 | 1,592.81 | 1,834.62 | 2,125.23 | 3,070.23 | 2,746.43 | 16,962.23 | 21,823.08 |
| COOKWARE · Gross sales ex VAT | €117,992 | €115,090 | €132,903 | €137,394 | €161,174 | €153,140 | €134,707 | €142,054 | €160,612 | €186,187 | €269,163 | €240,937 | €153,897 | €146,746 | €169,241 | €179,298 | €193,727 | €192,576 | €187,102 | €187,638 | €216,531 | €251,302 | €363,726 | €325,973 | €1,951,354 | €2,567,757 |
| COOKWARE · Discounts and coupons (allocated) | −€6,901 | −€7,865 | −€8,726 | −€8,802 | −€9,924 | −€9,374 | −€8,749 | −€8,735 | −€10,167 | −€11,770 | −€16,993 | −€15,191 | −€9,690 | −€9,227 | −€10,627 | −€11,243 | −€12,131 | −€12,042 | −€11,683 | −€11,700 | −€13,482 | −€15,624 | −€22,581 | −€20,207 | −€123,196 | −€160,239 |
| COOKWARE · Refunds and returns (allocated) | −€8,137 | −€7,709 | −€8,973 | −€9,316 | −€10,886 | −€10,719 | −€9,127 | −€10,775 | −€11,518 | −€13,363 | −€19,335 | −€17,322 | −€11,074 | −€10,568 | −€12,199 | −€12,936 | −€13,989 | −€13,919 | −€13,536 | −€13,588 | −€15,695 | −€18,233 | −€26,415 | −€23,697 | −€137,179 | −€185,850 |
| COOKWARE · Shipping income (allocated, Shopify) | €2,392 | €2,535 | €2,761 | €2,797 | €3,409 | €3,242 | €2,844 | €2,895 | €3,159 | €3,634 | €5,212 | €4,629 | €2,933 | €2,774 | €3,172 | €3,333 | €3,571 | €3,519 | €3,390 | €3,370 | €3,855 | €4,434 | €6,359 | €5,647 | €39,510 | €46,356 |
| COOKWARE · NET REVENUE | €105,347 | €102,052 | €117,966 | €122,073 | €143,773 | €136,289 | €119,675 | €125,439 | €142,087 | €164,688 | €238,048 | €213,053 | €136,065 | €129,724 | €149,587 | €158,452 | €171,177 | €170,134 | €165,272 | €165,720 | €191,209 | €221,878 | €321,088 | €287,716 | €1,730,489 | €2,268,024 |
| COOKWARE · Cost of goods shipped | −€41,217 | −€39,859 | −€47,140 | −€48,670 | −€57,114 | −€55,148 | −€48,523 | −€51,067 | −€57,715 | −€66,941 | −€96,825 | −€86,718 | −€55,421 | −€52,875 | −€61,014 | −€64,676 | −€69,920 | −€69,544 | −€67,606 | −€67,838 | −€78,330 | −€90,962 | −€131,733 | −€118,130 | −€696,938 | −€928,047 |
| COOKWARE · Returned stock recovered (allocated) | €1,706 | €1,671 | €2,121 | €1,953 | €2,477 | €2,652 | €2,081 | €2,309 | €2,610 | €3,030 | €4,386 | €3,932 | €2,515 | €2,401 | €2,773 | €2,942 | €3,184 | €3,169 | €3,084 | €3,097 | €3,580 | €4,161 | €6,032 | €5,414 | €30,929 | €42,353 |
| COOKWARE · COST OF GOODS SOLD | −€39,511 | −€38,187 | −€45,020 | −€46,717 | −€54,638 | −€52,496 | −€46,442 | −€48,758 | −€55,104 | −€63,911 | −€92,439 | −€82,787 | −€52,906 | −€50,474 | −€58,241 | −€61,733 | −€66,736 | −€66,374 | −€64,522 | −€64,741 | −€74,750 | −€86,801 | −€125,701 | −€112,716 | −€666,009 | −€885,695 |
| COOKWARE · GROSS PROFIT | €65,836 | €63,865 | €72,946 | €75,356 | €89,135 | €83,792 | €73,233 | €76,682 | €86,982 | €100,777 | €145,609 | €130,266 | €83,159 | €79,250 | €91,347 | €96,719 | €104,441 | €103,760 | €100,751 | €100,979 | €116,458 | €135,078 | €195,387 | €175,000 | €1,064,480 | €1,382,329 |
| COOKWARE · Gross margin % | 62.5% | 62.6% | 61.8% | 61.7% | 62.0% | 61.5% | 61.2% | 61.1% | 61.2% | 61.2% | 61.2% | 61.1% | 61.1% | 61.1% | 61.1% | 61.0% | 61.0% | 61.0% | 61.0% | 60.9% | 60.9% | 60.9% | 60.9% | 60.8% | 61.5% | 60.9% |
| COOKWARE · Variable channel costs (allocated) | −€23,136 | −€22,024 | −€26,085 | −€27,415 | −€31,376 | −€31,458 | −€27,009 | −€28,050 | −€31,844 | −€38,187 | −€55,186 | −€49,381 | −€30,483 | −€29,061 | −€33,510 | −€35,495 | −€38,346 | −€38,113 | −€37,025 | −€37,127 | −€42,840 | −€51,357 | −€74,315 | −€66,588 | −€391,151 | −€514,260 |
| COOKWARE · CONTRIBUTION BEFORE MARKETING (CM1) | €42,700 | €41,840 | €46,862 | €47,941 | €57,759 | €52,335 | €46,223 | €48,631 | €55,139 | €62,590 | €90,423 | €80,885 | €52,676 | €50,189 | €57,837 | €61,223 | €66,095 | €65,647 | €63,726 | €63,852 | €73,619 | €83,721 | €121,072 | €108,412 | €673,329 | €868,069 |
| COOKWARE · Paid media (allocated) | −€13,926 | −€14,368 | −€17,204 | −€17,140 | −€20,655 | −€19,874 | −€17,992 | −€19,249 | −€20,605 | −€23,856 | −€34,443 | −€30,791 | −€19,642 | −€18,705 | −€21,544 | −€22,794 | −€24,595 | −€24,416 | −€23,690 | −€23,725 | −€27,340 | −€31,686 | −€45,797 | −€40,986 | −€250,103 | −€324,921 |
| COOKWARE · CONTRIBUTION AFTER MARKETING (CM2) | €28,774 | €27,472 | €29,658 | €30,801 | €37,104 | €32,460 | €28,232 | €29,382 | €34,534 | €38,735 | €55,980 | €50,094 | €33,034 | €31,484 | €36,293 | €38,430 | €41,500 | €41,231 | €40,036 | €40,127 | €46,278 | €52,034 | €75,275 | €67,426 | €423,225 | €543,149 |
| COOKWARE · CM2 % | 27.3% | 26.9% | 25.1% | 25.2% | 25.8% | 23.8% | 23.6% | 23.4% | 24.3% | 23.5% | 23.5% | 23.5% | 24.3% | 24.3% | 24.3% | 24.3% | 24.2% | 24.2% | 24.2% | 24.2% | 24.2% | 23.5% | 23.4% | 23.4% | 24.5% | 23.9% |
| COOKWARE · CM2 per unit | €27.85 | €27.69 | €25.39 | €25.73 | €26.67 | €23.99 | €23.74 | €23.79 | €24.80 | €24.05 | €24.08 | €24.12 | €24.95 | €24.99 | €25.02 | €25.06 | €25.09 | €25.13 | €25.16 | €25.19 | €25.23 | €24.48 | €24.52 | €24.55 | €24.95 | €24.89 |
| COOKWARE · Days of inventory on hand (Inventory) | 198.27 | 158.36 | 118.63 | 82.4 | 101.18 | 72.85 | 55.88 | 23.5 | 67.49 | 110.66 | 45.31 | 47.93 | 112.19 | 79.4 | 82.15 | 78.47 | 77.08 | 70.56 | 75.26 | 89.49 | 84.29 | 112.24 | 65.09 | 75 | 47.93 | 75 |
| KNIVES · Units sold | 896 | 805 | 935 | 1,046 | 1,114 | 1,095 | 1,000 | 1,021 | 1,153.79 | 1,334 | 1,923.42 | 1,717.14 | 1,093.86 | 1,040.22 | 1,196.4 | 1,264.01 | 1,361.95 | 1,350.07 | 1,308 | 1,308.02 | 1,505.11 | 1,741.76 | 2,513.63 | 2,246.12 | 14,040.35 | 17,929.16 |
| KNIVES · Gross sales ex VAT | €61,182 | €55,167 | €64,193 | €71,512 | €76,851 | €74,508 | €68,715 | €70,976 | €80,315 | €93,040 | €134,409 | €120,226 | €76,735 | €73,113 | €84,253 | €89,186 | €96,281 | €95,626 | €92,824 | €93,004 | €107,224 | €124,321 | €179,758 | €160,936 | €971,094 | €1,273,261 |
| KNIVES · Discounts and coupons (allocated) | −€3,287 | −€3,432 | −€3,977 | −€4,141 | −€4,376 | −€4,277 | −€3,980 | −€4,068 | −€4,689 | −€5,427 | −€7,833 | −€7,000 | −€4,463 | −€4,248 | −€4,891 | −€5,172 | −€5,578 | −€5,535 | −€5,367 | −€5,373 | −€6,188 | −€7,167 | −€10,353 | −€9,259 | −€56,487 | −€73,595 |
| KNIVES · Refunds and returns (allocated) | −€4,278 | −€3,905 | −€4,408 | −€4,807 | −€5,198 | −€5,273 | −€4,605 | −€5,417 | −€5,806 | −€6,730 | −€9,728 | −€8,707 | −€5,561 | −€5,302 | −€6,113 | −€6,475 | −€6,995 | −€6,952 | −€6,753 | −€6,771 | −€7,811 | −€9,063 | −€13,114 | −€11,750 | −€68,863 | −€92,662 |
| KNIVES · Shipping income (allocated, Shopify) | €992 | €919 | €1,106 | €1,127 | €1,210 | €1,311 | €1,114 | €1,179 | €1,254 | €1,442 | €2,068 | €1,837 | €1,164 | €1,101 | €1,259 | €1,322 | €1,417 | €1,396 | €1,345 | €1,337 | €1,529 | €1,759 | €2,523 | €2,241 | €15,557 | €18,393 |
| KNIVES · NET REVENUE | €54,609 | €48,748 | €56,914 | €63,690 | €68,487 | €66,269 | €61,244 | €62,670 | €71,073 | €82,325 | €118,916 | €106,356 | €67,875 | €64,663 | €74,508 | €78,861 | €85,125 | €84,535 | €82,049 | €82,198 | €94,754 | €109,849 | €158,814 | €142,168 | €861,301 | €1,125,398 |
| KNIVES · Cost of goods shipped | −€18,708 | −€17,010 | −€19,934 | −€22,165 | −€23,828 | −€23,345 | −€21,580 | −€22,023 | −€24,949 | −€28,917 | −€41,796 | −€37,405 | −€23,887 | −€22,772 | −€26,255 | −€27,807 | −€30,036 | −€29,847 | −€28,988 | −€29,060 | −€33,522 | −€38,888 | −€56,260 | −€50,396 | −€301,660 | −€397,719 |
| KNIVES · Returned stock recovered (allocated) | €912 | €853 | €1,077 | €1,029 | €1,199 | €1,329 | €1,068 | €1,182 | €1,329 | €1,541 | €2,229 | €1,997 | €1,276 | €1,217 | €1,404 | €1,488 | €1,609 | €1,600 | €1,555 | €1,560 | €1,800 | €2,090 | €3,026 | €2,713 | €15,744 | €21,337 |
| KNIVES · COST OF GOODS SOLD | −€17,797 | −€16,157 | −€18,857 | −€21,136 | −€22,630 | −€22,017 | −€20,512 | −€20,841 | −€23,619 | −€27,375 | −€39,567 | −€35,409 | −€22,611 | −€21,555 | −€24,851 | −€26,319 | −€28,427 | −€28,248 | −€27,434 | −€27,501 | −€31,721 | −€36,798 | −€53,234 | −€47,684 | −€285,916 | −€376,382 |
| KNIVES · GROSS PROFIT | €36,812 | €32,591 | €38,057 | €42,554 | €45,857 | €44,253 | €40,733 | €41,830 | €47,454 | €54,950 | €79,349 | €70,947 | €45,264 | €43,109 | €49,656 | €52,542 | €56,697 | €56,287 | €54,615 | €54,697 | €63,033 | €73,052 | €105,581 | €94,484 | €575,385 | €749,016 |
| KNIVES · Gross margin % | 67.4% | 66.9% | 66.9% | 66.8% | 67.0% | 66.8% | 66.5% | 66.7% | 66.8% | 66.7% | 66.7% | 66.7% | 66.7% | 66.7% | 66.6% | 66.6% | 66.6% | 66.6% | 66.6% | 66.5% | 66.5% | 66.5% | 66.5% | 66.5% | 66.8% | 66.6% |
| KNIVES · Variable channel costs (allocated) | −€12,681 | −€11,298 | −€13,172 | −€15,179 | −€16,026 | −€16,106 | −€14,654 | −€14,750 | −€16,845 | −€20,396 | −€29,447 | −€26,324 | −€16,062 | −€15,297 | −€17,619 | −€18,642 | −€20,117 | −€19,971 | −€19,377 | −€19,407 | −€22,364 | −€27,063 | −€39,109 | −€34,995 | −€206,876 | −€270,022 |
| KNIVES · CONTRIBUTION BEFORE MARKETING (CM1) | €24,131 | €21,294 | €24,885 | €27,375 | €29,831 | €28,147 | €26,079 | €27,079 | €30,609 | €34,553 | €49,902 | €44,623 | €29,201 | €27,812 | €32,037 | €33,899 | €36,581 | €36,317 | €35,238 | €35,291 | €40,668 | €45,989 | €66,472 | €59,489 | €368,509 | €478,994 |
| KNIVES · Paid media (allocated) | −€6,700 | −€6,228 | −€7,735 | −€8,260 | −€9,050 | −€9,108 | −€8,485 | −€8,895 | −€9,554 | −€11,058 | −€15,960 | −€14,262 | −€9,095 | −€8,657 | −€9,967 | −€10,540 | −€11,368 | −€11,280 | −€10,939 | −€10,950 | −€12,612 | −€14,609 | −€21,103 | −€18,874 | −€115,295 | −€149,994 |
| KNIVES · CONTRIBUTION AFTER MARKETING (CM2) | €17,432 | €15,066 | €17,150 | €19,115 | €20,781 | €19,039 | €17,593 | €18,184 | €21,055 | €23,496 | €33,943 | €30,361 | €20,107 | €19,155 | €22,070 | €23,359 | €25,213 | €25,036 | €24,298 | €24,341 | €28,056 | €31,380 | €45,369 | €40,615 | €253,215 | €329,000 |
| KNIVES · CM2 % | 31.9% | 30.9% | 30.1% | 30.0% | 30.3% | 28.7% | 28.7% | 29.0% | 29.6% | 28.5% | 28.5% | 28.5% | 29.6% | 29.6% | 29.6% | 29.6% | 29.6% | 29.6% | 29.6% | 29.6% | 29.6% | 28.6% | 28.6% | 28.6% | 29.4% | 29.2% |
| KNIVES · CM2 per unit | €19.45 | €18.72 | €18.34 | €18.27 | €18.65 | €17.39 | €17.59 | €17.81 | €18.25 | €17.61 | €17.65 | €17.68 | €18.38 | €18.41 | €18.45 | €18.48 | €18.51 | €18.54 | €18.58 | €18.61 | €18.64 | €18.02 | €18.05 | €18.08 | €18.03 | €18.35 |
| KNIVES · Days of inventory on hand (Inventory) | 132.9 | 105.43 | 142.96 | 95.82 | 62.66 | 33.6 | 83.43 | 52.41 | 68.37 | 31.52 | 43.34 | 47.89 | 79.16 | 78.11 | 82.08 | 78.4 | 77.01 | 70.49 | 75.19 | 89.4 | 84.2 | 112.12 | 65.02 | 75 | 47.89 | 75 |
| TEXTILES · Units sold | 1,253 | 1,171 | 1,427 | 1,511 | 1,605 | 1,458 | 1,443 | 1,481 | 1,612.16 | 1,862.7 | 2,683.89 | 2,394.41 | 1,524.26 | 1,448.52 | 1,664.87 | 1,757.74 | 1,892.64 | 1,874.85 | 1,815.19 | 1,813.97 | 2,085.87 | 2,412.19 | 3,478.78 | 3,106.44 | 19,902.16 | 24,875.32 |
| TEXTILES · Gross sales ex VAT | €55,633 | €52,078 | €63,376 | €66,883 | €71,391 | €65,080 | €63,989 | €65,150 | €71,165 | €82,391 | €118,954 | €106,339 | €67,831 | €64,590 | €74,387 | €78,694 | €84,904 | €84,274 | €81,755 | €81,864 | €94,322 | €109,295 | €157,936 | €141,311 | €882,431 | €1,121,164 |
| TEXTILES · Discounts and coupons (allocated) | −€3,273 | −€3,582 | −€4,285 | −€4,329 | −€4,384 | −€4,126 | −€4,289 | −€4,045 | −€4,564 | −€5,279 | −€7,613 | −€6,798 | −€4,331 | −€4,120 | −€4,739 | −€5,008 | −€5,397 | −€5,351 | −€5,185 | −€5,185 | −€5,967 | −€6,906 | −€9,967 | −€8,907 | −€56,566 | −€71,063 |
| TEXTILES · Refunds and returns (allocated) | −€3,801 | −€3,457 | −€4,192 | −€4,448 | −€4,776 | −€4,503 | −€4,278 | −€4,903 | −€5,047 | −€5,847 | −€8,447 | −€7,556 | −€4,823 | −€4,596 | −€5,296 | −€5,607 | −€6,054 | −€6,013 | −€5,837 | −€5,850 | −€6,745 | −€7,821 | −€11,311 | −€10,128 | −€61,255 | −€80,080 |
| TEXTILES · Shipping income (allocated, Shopify) | €1,161 | €1,176 | €1,451 | €1,428 | €1,534 | €1,548 | €1,480 | €1,386 | €1,486 | €1,709 | €2,451 | €2,177 | €1,379 | €1,305 | €1,492 | €1,568 | €1,679 | €1,655 | €1,594 | €1,585 | €1,813 | €2,085 | €2,991 | €2,656 | €18,988 | €21,802 |
| TEXTILES · NET REVENUE | €49,720 | €46,215 | €56,350 | €59,535 | €63,765 | €58,000 | €56,902 | €57,588 | €63,040 | €72,975 | €105,346 | €94,162 | €60,056 | €57,179 | €65,843 | €69,647 | €75,133 | €74,566 | €72,328 | €72,414 | €83,423 | €96,653 | €139,648 | €124,932 | €783,598 | €991,822 |
| TEXTILES · Cost of goods shipped | −€18,382 | −€17,108 | −€20,920 | −€22,197 | −€23,626 | −€21,491 | −€21,414 | −€22,126 | −€24,145 | −€27,966 | −€40,395 | −€36,127 | −€23,055 | −€21,963 | −€25,306 | −€26,783 | −€28,910 | −€28,709 | −€27,864 | −€27,914 | −€32,177 | −€37,303 | −€53,929 | −€48,276 | −€295,896 | −€382,188 |
| TEXTILES · Returned stock recovered (allocated) | €801 | €749 | €993 | €939 | €1,090 | €1,118 | €978 | €1,057 | €1,144 | €1,326 | €1,916 | €1,715 | €1,095 | €1,044 | €1,204 | €1,275 | €1,378 | €1,369 | €1,330 | €1,333 | €1,538 | €1,785 | €2,582 | €2,313 | €13,826 | €18,247 |
| TEXTILES · COST OF GOODS SOLD | −€17,580 | −€16,360 | −€19,927 | −€21,258 | −€22,535 | −€20,373 | −€20,436 | −€21,069 | −€23,001 | −€26,640 | −€38,478 | −€34,411 | −€21,959 | −€20,919 | −€24,102 | −€25,508 | −€27,532 | −€27,340 | −€26,534 | −€26,580 | −€30,639 | −€35,518 | −€51,347 | −€45,962 | −€282,069 | −€363,940 |
| TEXTILES · GROSS PROFIT | €32,140 | €29,855 | €36,423 | €38,278 | €41,230 | €37,627 | €36,466 | €36,519 | €40,039 | €46,335 | €66,868 | €59,750 | €38,096 | €36,260 | €41,742 | €44,139 | €47,600 | €47,226 | €45,794 | €45,834 | €52,785 | €61,135 | €88,301 | €78,970 | €501,529 | €627,882 |
| TEXTILES · Gross margin % | 64.6% | 64.6% | 64.6% | 64.3% | 64.7% | 64.9% | 64.1% | 63.4% | 63.5% | 63.5% | 63.5% | 63.5% | 63.4% | 63.4% | 63.4% | 63.4% | 63.4% | 63.3% | 63.3% | 63.3% | 63.3% | 63.3% | 63.2% | 63.2% | 64.0% | 63.3% |
| TEXTILES · Variable channel costs (allocated) | −€10,853 | −€9,910 | −€12,178 | −€13,260 | −€13,901 | −€13,042 | −€12,594 | −€12,810 | −€13,969 | −€16,766 | −€24,193 | −€21,617 | −€13,292 | −€12,652 | −€14,566 | −€15,404 | −€16,614 | −€16,485 | −€15,987 | −€16,003 | −€18,434 | −€22,121 | −€31,954 | −€28,580 | −€175,092 | −€222,093 |
| TEXTILES · CONTRIBUTION BEFORE MARKETING (CM1) | €21,287 | €19,945 | €24,245 | €25,018 | €27,329 | €24,585 | €23,872 | €23,709 | €26,069 | €29,569 | €42,675 | €38,133 | €24,804 | €23,608 | €27,176 | €28,735 | €30,987 | €30,741 | €29,807 | €29,830 | €34,351 | €39,014 | €56,347 | €50,389 | €326,436 | €405,789 |
| TEXTILES · Paid media (allocated) | −€6,563 | −€6,509 | −€8,390 | −€8,363 | −€9,128 | −€8,666 | −€8,763 | −€8,821 | −€9,240 | −€10,686 | −€15,412 | −€13,762 | −€8,769 | −€8,341 | −€9,595 | −€10,139 | −€10,927 | −€10,833 | −€10,497 | −€10,499 | −€12,083 | −€13,984 | −€20,183 | −€18,037 | −€114,303 | −€143,887 |
| TEXTILES · CONTRIBUTION AFTER MARKETING (CM2) | €14,725 | €13,436 | €15,855 | €16,655 | €18,201 | €15,918 | €15,109 | €14,888 | €16,829 | €18,883 | €27,263 | €24,371 | €16,035 | €15,267 | €17,581 | €18,596 | €20,060 | €19,908 | €19,309 | €19,331 | €22,268 | €25,030 | €36,164 | €32,352 | €212,133 | €261,902 |
| TEXTILES · CM2 % | 29.6% | 29.1% | 28.1% | 28.0% | 28.5% | 27.4% | 26.6% | 25.9% | 26.7% | 25.9% | 25.9% | 25.9% | 26.7% | 26.7% | 26.7% | 26.7% | 26.7% | 26.7% | 26.7% | 26.7% | 26.7% | 25.9% | 25.9% | 25.9% | 27.1% | 26.4% |
| TEXTILES · CM2 per unit | €11.75 | €11.47 | €11.11 | €11.02 | €11.34 | €10.92 | €10.47 | €10.05 | €10.44 | €10.14 | €10.16 | €10.18 | €10.52 | €10.54 | €10.56 | €10.58 | €10.60 | €10.62 | €10.64 | €10.66 | €10.68 | €10.38 | €10.40 | €10.41 | €10.66 | €10.53 |
| TEXTILES · Days of inventory on hand (Inventory) | 209.83 | 260.13 | 200.37 | 154.02 | 195.06 | 179.08 | 156.13 | 121.59 | 168.72 | 120.9 | 52.33 | 47.86 | 79.1 | 78.05 | 82.03 | 78.34 | 76.96 | 70.44 | 75.13 | 89.34 | 84.14 | 112.04 | 64.97 | 75 | 47.86 | 75 |
| TABLEWARE · Units sold | 1,126 | 1,062 | 1,236 | 1,289 | 1,474 | 1,403 | 1,377 | 1,382 | 1,540.65 | 1,782.4 | 2,571.56 | 2,297.24 | 1,464.37 | 1,393.49 | 1,603.83 | 1,695.65 | 1,828.34 | 1,813.72 | 1,758.51 | 1,759.88 | 2,026.64 | 2,347.15 | 3,390.03 | 3,031.75 | 18,540.86 | 24,113.36 |
| TABLEWARE · Gross sales ex VAT | €40,902 | €38,926 | €45,212 | €46,807 | €52,970 | €50,885 | €50,014 | €50,588 | €56,503 | €65,504 | €94,702 | €84,774 | €54,151 | €51,636 | €59,553 | €63,093 | €68,170 | €67,765 | €65,838 | €66,026 | €76,191 | €88,422 | €127,974 | €114,685 | €677,787 | €903,505 |
| TABLEWARE · Discounts and coupons (allocated) | −€2,224 | −€2,481 | −€2,852 | −€2,765 | −€3,077 | −€2,948 | −€2,946 | −€2,908 | −€3,324 | −€3,850 | −€5,560 | −€4,972 | −€3,172 | −€3,022 | −€3,481 | −€3,684 | −€3,976 | −€3,948 | −€3,831 | −€3,838 | −€4,424 | −€5,128 | −€7,413 | −€6,636 | −€39,906 | −€52,553 |
| TABLEWARE · Refunds and returns (allocated) | −€2,869 | −€2,730 | −€3,092 | −€3,173 | −€3,589 | −€3,602 | −€3,373 | −€3,871 | −€4,101 | −€4,758 | −€6,883 | −€6,166 | −€3,942 | −€3,761 | −€4,341 | −€4,603 | −€4,977 | −€4,952 | −€4,815 | −€4,833 | −€5,581 | −€6,483 | −€9,390 | −€8,422 | −€48,205 | −€66,101 |
| TABLEWARE · Shipping income (allocated, Shopify) | €678 | €694 | €827 | €770 | €899 | €911 | €836 | €841 | €889 | €1,022 | €1,466 | €1,302 | €825 | €780 | €892 | €937 | €1,004 | €990 | €953 | €948 | €1,084 | €1,247 | €1,789 | €1,588 | €11,136 | €13,038 |
| TABLEWARE · NET REVENUE | €36,488 | €34,409 | €40,095 | €41,640 | €47,202 | €45,246 | €44,531 | €44,650 | €49,967 | €57,919 | €83,725 | €74,939 | €47,862 | €45,633 | €52,623 | €55,743 | €60,221 | €59,855 | €58,146 | €58,303 | €67,270 | €78,059 | €112,959 | €101,215 | €600,811 | €797,890 |
| TABLEWARE · Cost of goods shipped | −€14,559 | −€13,933 | −€16,241 | −€16,976 | −€19,604 | −€18,604 | −€18,424 | −€18,533 | −€20,711 | −€24,020 | −€34,740 | −€31,111 | −€19,881 | −€18,965 | −€21,881 | −€23,191 | −€25,068 | −€24,929 | −€24,229 | −€24,308 | −€28,062 | −€32,580 | −€47,171 | −€42,290 | −€247,457 | −€332,554 |
| TABLEWARE · Returned stock recovered (allocated) | €608 | €595 | €747 | €674 | €824 | €901 | €779 | €841 | €937 | €1,088 | €1,575 | €1,411 | €903 | €862 | €995 | €1,056 | €1,142 | €1,137 | €1,106 | €1,111 | €1,284 | €1,492 | €2,163 | €1,941 | €10,980 | €15,193 |
| TABLEWARE · COST OF GOODS SOLD | −€13,951 | −€13,338 | −€15,494 | −€16,302 | −€18,780 | −€17,703 | −€17,645 | −€17,691 | −€19,774 | −€22,932 | −€33,166 | −€29,700 | −€18,978 | −€18,103 | −€20,886 | −€22,135 | −€23,925 | −€23,791 | −€23,123 | −€23,197 | −€26,778 | −€31,087 | −€45,009 | −€40,349 | −€236,477 | −€317,362 |
| TABLEWARE · GROSS PROFIT | €22,537 | €21,071 | €24,601 | €25,338 | €28,422 | €27,544 | €26,886 | €26,959 | €30,193 | €34,987 | €50,559 | €45,239 | €28,884 | €27,530 | €31,737 | €33,608 | €36,296 | €36,064 | €35,023 | €35,106 | €40,492 | €46,971 | €67,950 | €60,866 | €364,334 | €480,528 |
| TABLEWARE · Gross margin % | 61.8% | 61.2% | 61.4% | 60.9% | 60.2% | 60.9% | 60.4% | 60.4% | 60.4% | 60.4% | 60.4% | 60.4% | 60.3% | 60.3% | 60.3% | 60.3% | 60.3% | 60.3% | 60.2% | 60.2% | 60.2% | 60.2% | 60.2% | 60.1% | 60.6% | 60.2% |
| TABLEWARE · Variable channel costs (allocated) | −€8,420 | −€7,845 | −€9,152 | −€9,822 | −€10,869 | −€10,904 | −€10,576 | −€10,478 | −€11,792 | −€14,250 | −€20,590 | −€18,421 | −€11,283 | −€10,755 | −€12,399 | −€13,131 | −€14,183 | −€14,094 | −€13,688 | −€13,723 | −€15,831 | −€19,115 | −€27,652 | −€24,769 | −€143,118 | −€190,622 |
| TABLEWARE · CONTRIBUTION BEFORE MARKETING (CM1) | €14,116 | €13,226 | €15,449 | €15,516 | €17,553 | €16,640 | €16,309 | €16,481 | €18,401 | €20,737 | €29,969 | €26,818 | €17,601 | €16,776 | €19,338 | €20,477 | €22,113 | €21,970 | €21,334 | €21,383 | €24,662 | €27,856 | €40,298 | €36,097 | €221,216 | €289,906 |
| TABLEWARE · Paid media (allocated) | −€4,543 | −€4,536 | −€5,578 | −€5,499 | −€6,374 | −€6,290 | −€6,240 | −€6,393 | −€6,771 | −€7,841 | −€11,325 | −€10,127 | −€6,462 | −€6,156 | −€7,092 | −€7,505 | −€8,101 | −€8,044 | −€7,807 | −€7,821 | −€9,015 | −€10,451 | −€15,109 | −€13,525 | −€81,516 | −€107,087 |
| TABLEWARE · CONTRIBUTION AFTER MARKETING (CM2) | €9,574 | €8,690 | €9,872 | €10,017 | €11,180 | €10,350 | €10,070 | €10,088 | €11,630 | €12,896 | €18,645 | €16,691 | €11,139 | €10,620 | €12,246 | €12,972 | €14,013 | €13,926 | €13,527 | €13,563 | €15,647 | €17,405 | €25,189 | €22,572 | €139,701 | €182,819 |
| TABLEWARE · CM2 % | 26.2% | 25.3% | 24.6% | 24.1% | 23.7% | 22.9% | 22.6% | 22.6% | 23.3% | 22.3% | 22.3% | 22.3% | 23.3% | 23.3% | 23.3% | 23.3% | 23.3% | 23.3% | 23.3% | 23.3% | 23.3% | 22.3% | 22.3% | 22.3% | 23.3% | 22.9% |
| TABLEWARE · CM2 per unit | €8.50 | €8.18 | €7.99 | €7.77 | €7.58 | €7.38 | €7.31 | €7.30 | €7.55 | €7.24 | €7.25 | €7.27 | €7.61 | €7.62 | €7.64 | €7.65 | €7.66 | €7.68 | €7.69 | €7.71 | €7.72 | €7.42 | €7.43 | €7.45 | €7.53 | €7.58 |
| TABLEWARE · Days of inventory on hand (Inventory) | 381.07 | 332.84 | 286.57 | 236.51 | 181.94 | 260.97 | 239.07 | 208.08 | 151.45 | 226.88 | 123.08 | 112.33 | 262.11 | 221.36 | 182.73 | 138.13 | 102.37 | 70.9 | 75.24 | 89.47 | 84.27 | 112.21 | 65.07 | 75 | 112.33 | 75 |
| STORAGE · Units sold | 848 | 774 | 919 | 958 | 1,035 | 1,053 | 962 | 977 | 1,103.96 | 1,276.19 | 1,839.78 | 1,642.21 | 1,045.98 | 994.55 | 1,143.72 | 1,208.2 | 1,301.64 | 1,290.14 | 1,249.8 | 1,249.68 | 1,437.84 | 1,663.75 | 2,400.83 | 2,145.14 | 13,388.13 | 17,131.27 |
| STORAGE · Gross sales ex VAT | €23,955 | €21,950 | €25,965 | €27,042 | €28,767 | €29,368 | €27,213 | €27,378 | €31,009 | €35,920 | €51,888 | €46,410 | €29,620 | €28,221 | €32,520 | €34,423 | €37,160 | €36,907 | €35,825 | €35,894 | €41,382 | €47,981 | €69,377 | €62,113 | €376,864 | €491,423 |
| STORAGE · Discounts and coupons (allocated) | −€1,335 | −€1,443 | −€1,684 | −€1,720 | −€1,721 | −€1,764 | −€1,731 | −€1,644 | −€1,917 | −€2,218 | −€3,201 | −€2,860 | −€1,823 | −€1,735 | −€1,997 | −€2,111 | −€2,277 | −€2,258 | −€2,190 | −€2,191 | −€2,523 | −€2,922 | −€4,220 | −€3,773 | −€23,238 | −€30,021 |
| STORAGE · Refunds and returns (allocated) | −€1,661 | −€1,504 | −€1,750 | −€1,811 | −€1,934 | −€2,058 | −€1,828 | −€2,076 | −€2,221 | −€2,574 | −€3,721 | −€3,331 | −€2,127 | −€2,028 | −€2,339 | −€2,477 | −€2,676 | −€2,660 | −€2,584 | −€2,591 | −€2,990 | −€3,469 | −€5,020 | −€4,498 | −€26,468 | −€35,460 |
| STORAGE · Shipping income (allocated, Shopify) | €431 | €434 | €523 | €550 | €559 | €597 | €555 | €526 | €578 | €665 | €954 | €847 | €537 | €508 | €581 | €610 | €654 | €644 | €620 | €617 | €705 | €811 | €1,164 | €1,033 | €7,219 | €8,484 |
| STORAGE · NET REVENUE | €21,391 | €19,438 | €23,053 | €24,060 | €25,670 | €26,143 | €24,208 | €24,184 | €27,450 | €31,793 | €45,920 | €41,067 | €26,207 | €24,966 | €28,765 | €30,444 | €32,861 | €32,632 | €31,672 | €31,729 | €36,575 | €42,401 | €61,301 | €54,875 | €334,377 | €434,427 |
| STORAGE · Cost of goods shipped | −€8,921 | −€8,197 | −€9,695 | −€10,203 | −€11,033 | −€11,267 | −€10,370 | −€10,571 | −€11,974 | −€13,877 | −€20,054 | −€17,945 | −€11,458 | −€10,921 | −€12,590 | −€13,333 | −€14,400 | −€14,307 | −€13,894 | −€13,927 | −€16,064 | −€18,633 | −€26,955 | −€24,143 | −€144,107 | −€190,626 |
| STORAGE · Returned stock recovered (allocated) | €352 | €327 | €421 | €382 | €443 | €515 | €419 | €449 | €505 | €586 | €847 | €759 | €485 | €463 | €534 | €566 | €611 | €608 | €591 | €593 | €684 | €795 | €1,151 | €1,032 | €6,006 | €8,112 |
| STORAGE · COST OF GOODS SOLD | −€8,569 | −€7,870 | −€9,275 | −€9,821 | −€10,590 | −€10,752 | −€9,951 | −€10,122 | −€11,469 | −€13,291 | −€19,207 | −€17,186 | −€10,973 | −€10,459 | −€12,057 | −€12,767 | −€13,788 | −€13,699 | −€13,303 | −€13,334 | −€15,379 | −€17,839 | −€25,804 | −€23,112 | −€138,101 | −€182,514 |
| STORAGE · GROSS PROFIT | €12,822 | €11,568 | €13,778 | €14,240 | €15,080 | €15,391 | €14,257 | €14,062 | €15,980 | €18,502 | €26,714 | €23,881 | €15,234 | €14,507 | €16,708 | €17,677 | €19,073 | €18,933 | €18,368 | €18,394 | €21,195 | €24,562 | €35,497 | €31,763 | €196,276 | €251,913 |
| STORAGE · Gross margin % | 59.9% | 59.5% | 59.8% | 59.2% | 58.7% | 58.9% | 58.9% | 58.1% | 58.2% | 58.2% | 58.2% | 58.2% | 58.1% | 58.1% | 58.1% | 58.1% | 58.0% | 58.0% | 58.0% | 58.0% | 58.0% | 57.9% | 57.9% | 57.9% | 58.7% | 58.0% |
| STORAGE · Variable channel costs (allocated) | −€4,851 | −€4,326 | −€5,153 | −€5,422 | −€5,742 | −€6,140 | −€5,524 | −€5,510 | −€6,255 | −€7,531 | −€10,874 | −€9,721 | −€5,965 | −€5,681 | −€6,544 | −€6,925 | −€7,473 | −€7,420 | −€7,200 | −€7,212 | −€8,312 | −€10,004 | −€14,460 | −€12,941 | −€77,049 | −€100,138 |
| STORAGE · CONTRIBUTION BEFORE MARKETING (CM1) | €7,971 | €7,242 | €8,625 | €8,818 | €9,338 | €9,251 | €8,734 | €8,552 | €9,725 | €10,971 | €15,840 | €14,161 | €9,269 | €8,826 | €10,164 | €10,752 | €11,600 | €11,513 | €11,168 | €11,182 | €12,883 | €14,558 | €21,037 | €18,823 | €119,227 | €151,775 |
| STORAGE · Paid media (allocated) | −€2,704 | −€2,624 | −€3,290 | −€3,344 | −€3,576 | −€3,734 | −€3,586 | −€3,598 | −€3,890 | −€4,502 | −€6,496 | −€5,804 | −€3,700 | −€3,521 | −€4,053 | −€4,286 | −€4,621 | −€4,585 | −€4,445 | −€4,449 | −€5,123 | −€5,933 | −€8,568 | −€7,662 | −€47,148 | −€60,946 |
| STORAGE · CONTRIBUTION AFTER MARKETING (CM2) | €5,267 | €4,619 | €5,335 | €5,474 | €5,762 | €5,516 | €5,148 | €4,954 | €5,835 | €6,469 | €9,344 | €8,357 | €5,569 | €5,304 | €6,110 | €6,466 | €6,978 | €6,928 | €6,723 | €6,734 | €7,761 | €8,625 | €12,469 | €11,161 | €72,080 | €90,829 |
| STORAGE · CM2 % | 24.6% | 23.8% | 23.1% | 22.7% | 22.4% | 21.1% | 21.3% | 20.5% | 21.3% | 20.3% | 20.3% | 20.3% | 21.2% | 21.2% | 21.2% | 21.2% | 21.2% | 21.2% | 21.2% | 21.2% | 21.2% | 20.3% | 20.3% | 20.3% | 21.6% | 20.9% |
| STORAGE · CM2 per unit | €6.21 | €5.97 | €5.81 | €5.71 | €5.57 | €5.24 | €5.35 | €5.07 | €5.29 | €5.07 | €5.08 | €5.09 | €5.32 | €5.33 | €5.34 | €5.35 | €5.36 | €5.37 | €5.38 | €5.39 | €5.40 | €5.18 | €5.19 | €5.20 | €5.38 | €5.30 |
| STORAGE · Days of inventory on hand (Inventory) | 303.82 | 271.78 | 362.86 | 304.82 | 261.52 | 219.2 | 216.34 | 302.2 | 229.36 | 174.73 | 88.18 | 130.1 | 173.97 | 137.96 | 102.71 | 78.39 | 77 | 70.48 | 75.18 | 89.39 | 84.19 | 112.11 | 65.01 | 75 | 130.1 | 75 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Net revenue | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €353,616 | €409,700 | €591,955 | €529,576 | €338,065 | €322,166 | €371,326 | €393,147 | €424,517 | €421,722 | €409,466 | €410,364 | €473,230 | €548,841 | €793,811 | €710,906 | €4,310,577 | €5,617,560 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Cost of goods sold | −€97,408 | −€91,912 | −€108,573 | −€115,233 | −€129,173 | −€123,340 | −€114,987 | −€118,481 | −€132,968 | −€154,149 | −€222,856 | −€199,493 | −€127,427 | −€121,509 | −€140,136 | −€148,463 | −€160,409 | −€159,452 | −€154,916 | −€155,354 | −€179,267 | −€208,043 | −€301,094 | −€269,823 | −€1,608,573 | −€2,125,892 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Gross profit | €170,146 | €158,950 | €185,805 | €195,765 | €219,725 | €208,607 | €191,574 | €196,051 | €220,648 | €255,551 | €369,099 | €330,084 | €210,638 | €200,657 | €231,190 | €244,684 | €264,108 | €262,270 | €254,550 | €255,010 | €293,963 | €340,798 | €492,716 | €441,083 | €2,702,004 | €3,491,668 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Variable channel costs | −€59,941 | −€55,402 | −€65,738 | −€71,098 | −€77,915 | −€77,649 | −€70,357 | −€71,599 | −€80,704 | −€97,130 | −€140,289 | −€125,463 | −€77,086 | −€73,446 | −€84,639 | −€89,598 | −€96,732 | −€96,082 | −€93,278 | −€93,472 | −€107,780 | −€129,660 | −€187,490 | −€167,872 | −€993,286 | −€1,297,134 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · CM1 | €110,205 | €103,548 | €120,066 | €124,667 | €141,810 | €130,957 | €121,218 | €124,452 | €139,944 | €158,421 | €228,810 | €204,620 | €133,552 | €127,211 | €146,551 | €155,087 | €167,376 | €166,188 | €161,273 | €161,539 | €186,183 | €211,138 | €305,226 | €273,211 | €1,708,718 | €2,194,534 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Paid media | −€34,435 | −€34,265 | −€42,197 | −€42,606 | −€48,782 | −€47,673 | −€45,066 | −€46,956 | −€50,060 | −€57,942 | −€83,635 | −€74,747 | −€47,668 | −€45,380 | −€52,251 | −€55,265 | −€59,612 | −€59,158 | −€57,378 | −€57,443 | −€66,172 | −€76,663 | −€110,761 | −€99,085 | −€608,365 | −€786,835 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · CM2 | €75,770 | €69,283 | €77,869 | €82,061 | €93,027 | €83,284 | €76,152 | €77,496 | €89,884 | €100,479 | €145,175 | €129,873 | €85,884 | €81,831 | €94,300 | €99,822 | €107,764 | €107,030 | €103,895 | €104,096 | €120,010 | €134,475 | €194,466 | €174,126 | €1,100,353 | €1,407,698 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Check: net revenue less Channel_PL net revenue (must be zero) | €0 | −€0.000000 | −€0.000000 | €0 | €0 | €0 | −€0.000000 | €0 | €0 | €0 | €0.000000 | €0.000000 | €0 | €0 | €0.000000 | −€0.000000 | €0.000000 | €0 | €0.000000 | −€0.000000 | €0 | €0 | −€0.000000 | €0 | €0.000000 | −€0.000000 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Check: CM2 less Channel_PL CM2 (must be zero) | −€0.000000 | −€0.000000 | −€0.000000 | −€0.000000 | €0.000000 | €0.000000 | €0.000000 | €0.000000 | €0.000000 | €0.000000 | −€0.000000 | €0.000000 | €0.000000 | −€0.000000 | €0.000000 | €0.000000 | €0 | €0.000000 | €0.000000 | −€0.000000 | €0.000000 | €0.000000 | −€0.000000 | €0 | €0.000000 | €0.000000 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Founder and CEO | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,200 | €44,651 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Head of Ecommerce | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,100 | €44,957 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Performance Marketing Manager | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,000 | €45,107 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Operations and Supply Chain Manager | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,400 | €45,199 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Customer Experience Lead | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €3,900 | €45,351 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Content and Creative Lead | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,300 | €45,443 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Marketplace Specialist (Amazon, Walmart) | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,400 | €45,688 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Warehouse and Inventory Coordinator | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,300 | €45,777 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Customer Support Agent 1 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,700 | €45,535 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Customer Support Agent 2 | €0 | €0 | €0 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,700 | €46,142 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · CRM and Email Specialist | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,800 | €45,961 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Planned hire: Customer Support Agent 3 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €2,700 | €2,700 | €2,700 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,700 | €46,326 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Planned hire: Growth Marketing Analyst | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €4,200 | €4,200 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,200 | €46,356 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Planned hire: Supply Chain Planner | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,600 | €46,446 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Headcount plan: total monthly employer cost | €46,100 | €46,100 | €46,100 | €48,800 | €48,800 | €48,800 | €48,800 | €48,800 | €48,800 | €51,500 | €55,700 | €55,700 | €57,371 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €594,000 | €740,570 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Headcount (FTE) | 10 | 10 | 10 | 11 | 11 | 11 | 11 | 11 | 11 | 12 | 13 | 13 | 13 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 13 | 14 |
| OPERATING EXPENSES · Salaries and wages (incl. employer costs) | €43,800 | €43,900 | €44,100 | €47,200 | €47,300 | €47,600 | €47,500 | €47,900 | €48,800 | €51,500 | €55,700 | €55,700 | €57,371 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €581,000 | €740,570 |
| OPERATING EXPENSES · Contractors and freelancers | €5,056 | €4,877 | €4,502 | €4,495 | €4,172 | €6,301 | €5,372 | €4,804 | €4,800 | €4,800 | €4,800 | €4,800 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €58,779 | €59,328 |
| OPERATING EXPENSES · Rent and facilities | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €57,600 | €59,328 |
| OPERATING EXPENSES · Software, apps and platform subscriptions | €4,056 | €4,090 | €4,102 | €4,171 | €4,253 | €4,383 | €4,437 | €4,512 | €4,300 | €4,300 | €4,300 | €4,300 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €51,204 | €53,148 |
| OPERATING EXPENSES · Professional fees (finance, legal, audit) | €3,410 | €3,074 | €3,178 | €3,262 | €3,267 | €2,986 | €3,135 | €3,358 | €3,200 | €3,200 | €3,200 | €3,200 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €38,470 | €39,552 |
| OPERATING EXPENSES · Insurance | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €13,800 | €14,214 |
| OPERATING EXPENSES · Travel and entertainment | €1,765 | €1,137 | €1,503 | €1,091 | €942 | €1,413 | €688 | €1,869 | €1,400 | €1,400 | €1,400 | €1,400 | €1,442 | €1,442 | €1,442 | €1,442 | €1,442 | €1,442 | €1,442 | €1,442 | €1,442 | €1,442 | €1,442 | €1,442 | €16,008 | €17,304 |
| OPERATING EXPENSES · Content, creative and PR (non-media) | €6,719 | €5,921 | €5,117 | €6,119 | €5,586 | €6,021 | €5,795 | €6,407 | €5,500 | €5,500 | €5,500 | €5,500 | €5,665 | €5,665 | €5,665 | €5,665 | €5,665 | €5,665 | €5,665 | €5,665 | €5,665 | €5,665 | €5,665 | €5,665 | €69,685 | €67,980 |
| OPERATING EXPENSES · Office and other G&A | €1,825 | €1,606 | €1,720 | €1,762 | €2,110 | €1,495 | €1,774 | €1,828 | €1,800 | €1,800 | €1,800 | €1,800 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €21,320 | €22,248 |
| OPERATING EXPENSES · Recruitment and training | €857 | €589 | €2,400 | €488 | €983 | €991 | €864 | €1,098 | €900 | €900 | €900 | €900 | €927 | €927 | €927 | €927 | €927 | €927 | €927 | €927 | €927 | €927 | €927 | €927 | €11,870 | €11,124 |
| OPERATING EXPENSES · Customer service (per order) | €2,946 | €2,812 | €3,283 | €3,431 | €3,890 | €3,713 | €3,512 | €3,419 | €3,856 | €4,459 | €6,432 | €5,744 | €3,770 | €3,587 | €4,127 | €4,362 | €4,701 | €4,662 | €4,519 | €4,521 | €5,204 | €6,025 | €8,700 | €7,778 | €47,496 | €61,955 |
| OPERATING EXPENSES · Bank charges and FX costs | €398 | €399 | €476 | €463 | €528 | €485 | €474 | €496 | €530 | €615 | €888 | €794 | €507 | €483 | €557 | €590 | €637 | €633 | €614 | €616 | €710 | €823 | €1,191 | €1,066 | €6,546 | €8,426 |
| OPERATING EXPENSES · TOTAL OPERATING EXPENSES | €76,782 | €74,355 | €76,331 | €78,432 | €78,981 | €81,338 | €79,501 | €81,641 | €81,036 | €84,424 | €90,870 | €90,088 | €90,334 | €94,864 | €95,478 | €95,746 | €96,133 | €96,089 | €95,928 | €95,931 | €96,709 | €97,643 | €100,685 | €99,639 | €973,779 | €1,155,178 |
| OPERATING EXPENSES · Other opex subject to trade payables (all lines except salaries and bank charges) | €32,584 | €30,056 | €31,755 | €30,769 | €31,153 | €33,253 | €31,527 | €33,245 | €31,706 | €32,309 | €34,282 | €33,594 | €32,456 | €32,272 | €32,812 | €33,047 | €33,387 | €33,348 | €33,204 | €33,206 | €33,890 | €34,711 | €37,385 | €36,463 | €386,232 | €406,181 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Opening balance | €15,900 | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €16,480 | €17,824 | €17,824 | €18,359 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | — | — |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Accrued in the month (share of payroll cost) | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €16,480 | €17,824 | €17,824 | €18,359 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €185,920 | €236,982 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Paid (prior month balance remitted) | −€15,900 | −€14,016 | −€14,048 | −€14,112 | −€15,104 | −€15,136 | −€15,232 | −€15,200 | −€15,328 | −€15,616 | −€16,480 | −€17,824 | −€17,824 | −€18,359 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€183,996 | −€234,932 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · CLOSING BALANCE (to balance sheet) | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €16,480 | €17,824 | €17,824 | €18,359 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €17,824 | €19,875 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Net salaries paid to staff in the month (cash) | €29,784 | €29,852 | €29,988 | €32,096 | €32,164 | €32,368 | €32,300 | €32,572 | €33,184 | €35,020 | €37,876 | €37,876 | €39,012 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €395,080 | €503,588 |
| Category | YTD revenue | FY2026 revenue | YTD CM2 | FY2026 CM2 | YTD CM2 % | FY2026 CM2 % | August DIO | December DIO |
|---|---|---|---|---|---|---|---|---|
| Cookware | €972,614 | €1,730,489 | €243,883 | €423,225 | 25.1% | 24.5% | 23.5 | 47.93 |
| Knives | €482,632 | €861,301 | €144,360 | €253,215 | 29.9% | 29.4% | 52.41 | 47.89 |
| Textiles | €448,075 | €783,598 | €124,787 | €212,133 | 27.9% | 27.1% | 121.59 | 47.86 |
| Tableware | €334,262 | €600,811 | €79,839 | €139,701 | 23.9% | 23.2% | 208.08 | 112.33 |
| Storage | €188,147 | €334,377 | €42,074 | €72,080 | 22.4% | 21.6% | 302.2 | 130.1 |
From trading to working capital
Marketplace balances reconcile gross collections, deductions, reserves and cash payouts. The purchase-order register separates deposits, shipping balances, landed receipts and remaining commitments. Aging records are expressed to cents; the model retains calculation precision.
| Counterparty | Record | Group | EUR | Due date | Days past due | Not due | 1–30 | 31–60 | 61–90 | Over 90 | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Shopify International Ltd | Shopify Payments: payouts in transit, orders 29 to 31 Aug | Marketplace | €16,198 | 2026-09-03 | 0 | €16,198 | €0 | €0 | €0 | €0 | Settles daily; no action. |
| Amazon EU S.a r.l. | Open settlement period 19 Aug to 1 Sep (unsettled balance) | Marketplace | €41,262 | 2026-09-03 | 0 | €41,262 | €0 | €0 | €0 | €0 | Settles on the 14-day cycle; reconcile the 1-Sep settlement report to the ledger. |
| Amazon EU S.a r.l. | Reserve (unavailable balance, roughly 7 days) | Marketplace | €19,648 | 2026-09-17 | 0 | €19,648 | €0 | €0 | €0 | €0 | Ask account health for a reserve review after 90 days of clean metrics. |
| Amazon EU S.a r.l. | A-to-z claims and refund adjustments under review | Marketplace | €4,585 | 2026-09-30 | 0 | €4,585 | €0 | €0 | €0 | €0 | Contest claims with tracking evidence within the 30-day window. |
| Walmart.com (Walmart Marketplace) | Settlement cycle 18 to 31 Aug | Marketplace | €15,928 | 2026-09-17 | 0 | €15,928 | €0 | €0 | €0 | €0 | Biweekly cycle; convert at the settlement-date rate. |
| Walmart.com (Walmart Marketplace) | Reserve (14-day new-seller hold) | Marketplace | €7,496 | 2026-10-01 | 0 | €7,496 | €0 | €0 | €0 | €0 | Hold expected to lapse after six months of clean performance. |
| Amazon EU S.a r.l. | FBA lost and damaged inventory reimbursement claim, raised 15-Jul-26 | Other | €4,120 | 2026-07-15 | 47 | €0 | €0 | €4,120 | €0 | €0 | 46 days open: escalate through Seller Support; write off if unresolved by 31-Oct. |
| Nationale Assuradeuren N.V. | Prepaid insurance, cover to Mar-27 | Other | €9,600 | 2027-03-31 | 0 | €9,600 | €0 | €0 | €0 | €0 | Prepayment, released monthly; not a receivable. |
| Amsterdam Werkplek B.V. | Office rent deposit | Other | €7,780 | 2028-03-31 | 0 | €7,780 | €0 | €0 | €0 | €0 | Refundable at lease end. |
| Counterparty | Record | Group | EUR | Due date | Days past due | Not due | 1–30 | 31–60 | 61–90 | Over 90 | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Rotterdam Fulfilment Partners B.V. | Invoice RFP-2608: August pick, pack and packaging | Logistics | €9,732 | 2026-09-30 | 0 | €9,732 | €0 | €0 | €0 | €0 | 30-day terms; approved for the 25-Sep run. |
| Benelux Parcel Services B.V. | August carrier invoice (parcels and returns) | Logistics | €12,558 | 2026-09-25 | 0 | €12,558 | €0 | €0 | €0 | €0 | Reconcile surcharge lines to the rate card before release. |
| Northsea Freight Forwarding B.V. | FCL freight, duty and handling on PO-2026-022 (arrived 20-Aug) | Logistics | €7,104 | 2026-09-19 | 0 | €7,104 | €0 | €0 | €0 | €0 | Matches the landed cost posted on receipt. |
| Northsea Freight Forwarding B.V. | Invoice NF-1177: disputed demurrage charge, June arrival | Logistics | €2,000 | 2026-07-15 | 47 | €0 | €0 | €2,000 | €0 | €0 | 47 days overdue, disputed: forwarder failed to book the customs slot. Hold pending credit note. |
| Meta Platforms Ireland Ltd | August advertising invoice | Paid media | €6,571 | 2026-09-10 | 0 | €6,571 | €0 | €0 | €0 | €0 | Reverse-charged VAT; pays on the 10th. |
| Google Ireland Ltd | August advertising invoice | Paid media | €2,816 | 2026-09-10 | 0 | €2,816 | €0 | €0 | €0 | €0 | Reverse-charged VAT; pays on the 10th. |
| Shopify International Ltd | August plan and apps | Other opex | €1,490 | 2026-09-05 | 0 | €1,490 | €0 | €0 | €0 | €0 | Card on file. |
| Klaviyo, Gorgias and SaaS stack | August subscriptions | Other opex | €2,660 | 2026-09-12 | 0 | €2,660 | €0 | €0 | €0 | €0 | Reverse-charged VAT. |
| Van der Berg Accountants B.V. | August accounting and payroll fee | Other opex | €3,872 | 2026-09-25 | 0 | €3,872 | €0 | €0 | €0 | €0 | — |
| SupportDesk Lisboa Lda | August customer service (per order) | Other opex | €4,090 | 2026-09-30 | 0 | €4,090 | €0 | €0 | €0 | €0 | Reverse-charged VAT. |
| Studio Nordlicht B.V. | August content production | Other opex | €6,050 | 2026-09-30 | 0 | €6,050 | €0 | €0 | €0 | €0 | — |
| Amsterdam Werkplek B.V. | September rent, invoiced in advance | Other opex | €5,808 | 2026-09-01 | 0 | €5,808 | €0 | €0 | €0 | €0 | Paid 1-Sep. |
| Nationale Assuradeuren N.V. | Q3 insurance instalment | Other opex | €3,450 | 2026-09-15 | 0 | €3,450 | €0 | €0 | €0 | €0 | VAT-exempt. |
| Sundry suppliers (11 invoices under EUR 1,000) | Office, travel, recruitment, other G&A | Other opex | €3,798 | 2026-09-20 | 0 | €3,798 | €0 | €0 | €0 | €0 | Per the AP ledger listing. |
| PO ref | Supplier | Category | PO date | Deposit % | FOB value (EUR) | Deposit (EUR) | Deposit paid | ETD (ship date) | Balance (EUR) | Balance paid | ETA (arrival) | Landed uplift | Landed value (EUR) | Status at last actual | Deposit month | ETD month | ETA month |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PO-2025-041 | Foshan Crestware Manufacturing Co. | Cookware | 2025-10-06 | 30.0% | €96,000 | €28,800 | 2025-10-06 | 2025-12-08 | €67,200 | 2025-12-08 | 2026-01-22 | 22.0% | €117,120 | Received | 2025-10-31 | 2025-12-31 | 2026-01-31 |
| PO-2025-044 | Chaozhou Terra Ceramics Co. | Tableware | 2025-10-20 | 30.0% | €58,000 | €17,400 | 2025-10-20 | 2025-12-15 | €40,600 | 2025-12-15 | 2026-01-30 | 24.0% | €71,920 | Received | 2025-10-31 | 2025-12-31 | 2026-01-31 |
| PO-2025-047 | Yangjiang Edgeline Cutlery Ltd | Knives | 2025-11-18 | 30.0% | €41,000 | €12,300 | 2025-11-18 | 2026-01-20 | €28,700 | 2026-01-20 | 2026-03-05 | 14.0% | €46,740 | Received | 2025-11-30 | 2026-01-31 | 2026-03-31 |
| PO-2025-049 | Ningbo Homeform Plastics Co. | Storage | 2025-12-02 | 30.0% | €36,000 | €10,800 | 2025-12-02 | 2026-02-10 | €25,200 | 2026-02-10 | 2026-03-28 | 20.0% | €43,200 | Received | 2025-12-31 | 2026-02-28 | 2026-03-31 |
| PO-2026-003 | Guimaraes Textil Norte Lda | Textiles | 2026-01-12 | 50.0% | €48,000 | €24,000 | 2026-01-12 | 2026-02-20 | €24,000 | 2026-02-20 | 2026-02-27 | 6.0% | €50,880 | Received | 2026-01-31 | 2026-02-28 | 2026-02-28 |
| PO-2026-007 | Foshan Crestware Manufacturing Co. | Cookware | 2026-02-02 | 30.0% | €88,000 | €26,400 | 2026-02-02 | 2026-04-06 | €61,600 | 2026-04-06 | 2026-05-22 | 22.0% | €107,360 | Received | 2026-02-28 | 2026-04-30 | 2026-05-31 |
| PO-2026-011 | Chaozhou Terra Ceramics Co. | Tableware | 2026-02-23 | 30.0% | €52,000 | €15,600 | 2026-02-23 | 2026-04-20 | €36,400 | 2026-04-20 | 2026-06-05 | 24.0% | €64,480 | Received | 2026-02-28 | 2026-04-30 | 2026-06-30 |
| PO-2026-014 | Guimaraes Textil Norte Lda | Textiles | 2026-03-16 | 50.0% | €54,000 | €27,000 | 2026-03-16 | 2026-04-24 | €27,000 | 2026-04-24 | 2026-05-01 | 6.0% | €57,240 | Received | 2026-03-31 | 2026-04-30 | 2026-05-31 |
| PO-2026-018 | Yangjiang Edgeline Cutlery Ltd | Knives | 2026-04-06 | 30.0% | €46,000 | €13,800 | 2026-04-06 | 2026-06-08 | €32,200 | 2026-06-08 | 2026-07-24 | 14.0% | €52,440 | Received | 2026-04-30 | 2026-06-30 | 2026-07-31 |
| PO-2026-022 | Ningbo Homeform Plastics Co. | Storage | 2026-05-04 | 30.0% | €34,000 | €10,200 | 2026-05-04 | 2026-07-06 | €23,800 | 2026-07-06 | 2026-08-20 | 20.0% | €40,800 | Received | 2026-05-31 | 2026-07-31 | 2026-08-31 |
| PO-2026-024 | Foshan Crestware Manufacturing Co. | Cookware | 2026-05-25 | 30.0% | €120,000 | €36,000 | 2026-05-25 | 2026-07-27 | €84,000 | 2026-07-27 | 2026-09-11 | 22.0% | €146,400 | In transit | 2026-05-31 | 2026-07-31 | 2026-09-30 |
| PO-2026-025 | Yangjiang Edgeline Cutlery Ltd | Knives | 2026-06-01 | 30.0% | €38,000 | €11,400 | 2026-06-01 | 2026-08-03 | €26,600 | 2026-08-03 | 2026-09-18 | 14.0% | €43,320 | In transit | 2026-06-30 | 2026-08-31 | 2026-09-30 |
| PO-2026-026 | Foshan Crestware Manufacturing Co. | Cookware | 2026-06-08 | 30.0% | €142,000 | €42,600 | 2026-06-08 | 2026-09-04 | €99,400 | 2026-09-04 | 2026-10-19 | 22.0% | €173,240 | Open: deposit paid | 2026-06-30 | 2026-09-30 | 2026-10-31 |
| PO-2026-029 | Chaozhou Terra Ceramics Co. | Tableware | 2026-06-22 | 30.0% | €76,000 | €22,800 | 2026-06-22 | 2026-08-24 | €53,200 | 2026-08-24 | 2026-10-09 | 24.0% | €94,240 | In transit | 2026-06-30 | 2026-08-31 | 2026-10-31 |
| PO-2026-031 | Guimaraes Textil Norte Lda | Textiles | 2026-07-13 | 50.0% | €68,000 | €34,000 | 2026-07-13 | 2026-09-18 | €34,000 | 2026-09-18 | 2026-09-25 | 6.0% | €72,080 | Open: deposit paid | 2026-07-31 | 2026-09-30 | 2026-09-30 |
| PO-2026-034 | Yangjiang Edgeline Cutlery Ltd | Knives | 2026-07-27 | 30.0% | €62,000 | €18,600 | 2026-07-27 | 2026-09-28 | €43,400 | 2026-09-28 | 2026-11-13 | 14.0% | €70,680 | Open: deposit paid | 2026-07-31 | 2026-09-30 | 2026-11-30 |
| PO-2026-037 | Ningbo Homeform Plastics Co. | Storage | 2026-08-17 | 30.0% | €28,000 | €8,400 | 2026-08-17 | 2026-10-19 | €19,600 | 2026-10-19 | 2026-12-04 | 20.0% | €33,600 | Open: deposit paid | 2026-08-31 | 2026-10-31 | 2026-12-31 |
| PO-2026-040 | Foshan Crestware Manufacturing Co. | Cookware | 2026-09-21 | 30.0% | €98,000 | €29,400 | 2026-09-21 | 2026-11-23 | €68,600 | 2026-11-23 | 2027-01-08 | 22.0% | €119,560 | Planned | 2026-09-30 | 2026-11-30 | 2027-01-31 |
| PO-2026-043 | Chaozhou Terra Ceramics Co. | Tableware | 2026-10-12 | 30.0% | €60,000 | €18,000 | 2026-10-12 | 2026-12-14 | €42,000 | 2026-12-14 | 2027-01-29 | 24.0% | €74,400 | Planned | 2026-10-31 | 2026-12-31 | 2027-01-31 |
| Commitment | EUR |
|---|---|
| FOB value of open POs (EUR) | €692,000 |
| of which deposits already paid (EUR) | €173,800 |
| of which balances already paid on shipped POs (EUR) | €163,800 |
| Cash still to pay on open POs (EUR) | €354,400 |
| Landed value of open POs (EUR) | €827,520 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SHOPIFY EU (DTC) · Charged to customers incl. VAT (gross less discounts plus shipping) | €162,811 | €162,300 | €184,994 | €184,655 | €212,293 | €198,842 | €185,416 | €189,788 | €208,447 | €240,325 | €345,509 | €307,540 | €195,318 | €185,164 | €212,290 | €223,559 | €240,080 | €237,179 | €228,990 | €228,181 | €261,609 | €301,619 | €433,630 | €385,979 | €2,582,919 | €3,133,598 |
| SHOPIFY EU (DTC) · Refunds to customers incl. VAT | −€10,357 | −€8,931 | −€11,182 | −€12,252 | −€13,949 | −€13,173 | −€12,693 | −€13,939 | −€14,177 | −€16,347 | −€23,504 | −€20,923 | −€13,290 | −€12,600 | −€14,448 | −€15,216 | −€16,342 | −€16,146 | −€15,591 | −€15,537 | −€17,815 | −€20,542 | −€29,535 | −€26,292 | −€171,430 | −€213,354 |
| SHOPIFY EU (DTC) · Fees and advertising deducted by the platform before payout | −€3,706 | −€3,694 | −€4,179 | −€4,145 | −€4,838 | −€4,506 | −€4,186 | −€4,303 | −€4,719 | −€5,440 | −€7,818 | −€6,957 | −€4,417 | −€4,187 | −€4,799 | −€5,052 | −€5,424 | −€5,357 | −€5,171 | −€5,151 | −€5,904 | −€6,805 | −€9,782 | −€8,704 | −€58,491 | −€70,754 |
| SHOPIFY EU (DTC) · NET SETTLEMENT ACCRUED | €148,748 | €149,674 | €169,632 | €168,257 | €193,506 | €181,163 | €168,537 | €171,545 | €189,550 | €218,538 | €314,186 | €279,660 | €177,611 | €168,377 | €193,044 | €203,291 | €218,314 | €215,675 | €208,229 | €207,492 | €237,890 | €274,272 | €394,314 | €350,983 | €2,352,998 | €2,849,490 |
| SHOPIFY EU (DTC) · Opening receivable | €14,900 | €13,982 | €16,831 | €17,501 | €16,125 | €21,228 | €19,927 | €16,708 | €16,198 | €18,955 | €21,149 | €31,419 | €27,064 | €17,188 | €18,040 | €18,682 | €20,329 | €21,127 | €21,568 | €20,151 | €20,080 | €23,789 | €26,542 | €39,431 | — | — |
| SHOPIFY EU (DTC) · Forecast closing receivable (accrued x lag / days in month) | €14,395 | €16,037 | €16,416 | €16,826 | €18,726 | €18,116 | €16,310 | €16,601 | €18,955 | €21,149 | €31,419 | €27,064 | €17,188 | €18,040 | €18,682 | €20,329 | €21,127 | €21,568 | €20,151 | €20,080 | €23,789 | €26,542 | €39,431 | €33,966 | — | — |
| SHOPIFY EU (DTC) · Payouts received (cash) | −€149,666 | −€146,825 | −€168,963 | −€169,633 | −€188,403 | −€182,464 | −€171,755 | −€172,056 | −€186,793 | −€216,345 | −€303,917 | −€284,015 | −€187,487 | −€167,525 | −€192,403 | −€201,643 | −€217,516 | −€215,235 | −€209,645 | −€207,564 | −€234,181 | −€271,518 | −€381,425 | −€356,448 | −€2,340,834 | −€2,842,588 |
| SHOPIFY EU (DTC) · CLOSING RECEIVABLE (incl. reserve) | €13,982 | €16,831 | €17,501 | €16,125 | €21,228 | €19,927 | €16,708 | €16,198 | €18,955 | €21,149 | €31,419 | €27,064 | €17,188 | €18,040 | €18,682 | €20,329 | €21,127 | €21,568 | €20,151 | €20,080 | €23,789 | €26,542 | €39,431 | €33,966 | €27,064 | €33,966 |
| SHOPIFY EU (DTC) · Days outstanding (closing / accrued x days in month) | 2.91 | 3.15 | 3.2 | 2.88 | 3.4 | 3.3 | 3.07 | 2.93 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | — | — |
| AMAZON EU (FBA) · Charged to customers incl. VAT (gross less discounts) | €165,850 | €142,774 | €167,244 | €181,564 | €197,977 | €182,467 | €162,414 | €160,807 | €191,321 | €221,308 | €319,217 | €285,075 | €181,647 | €172,771 | €198,735 | €209,974 | €226,235 | €224,238 | €217,209 | €217,155 | €249,789 | €288,939 | €416,770 | €372,194 | €2,378,016 | €2,975,656 |
| AMAZON EU (FBA) · Refunds to customers incl. VAT | −€12,815 | −€12,336 | −€13,095 | −€12,465 | −€14,124 | −€14,229 | −€10,912 | −€13,208 | −€14,947 | −€17,290 | −€24,939 | −€22,271 | −€14,191 | −€13,498 | −€15,526 | −€16,404 | −€17,675 | −€17,519 | −€16,969 | −€16,965 | −€19,515 | −€22,573 | −€32,560 | −€29,078 | −€182,630 | −€232,473 |
| AMAZON EU (FBA) · Fees and advertising deducted by the platform before payout | −€45,624 | −€38,937 | −€46,270 | −€51,807 | −€56,333 | −€54,341 | −€47,084 | −€45,409 | −€54,329 | −€66,458 | −€95,801 | −€85,502 | −€51,469 | −€48,927 | −€56,249 | −€59,397 | −€63,962 | −€63,363 | −€61,344 | −€61,295 | −€70,468 | −€86,139 | −€124,173 | −€110,825 | −€687,895 | −€857,611 |
| AMAZON EU (FBA) · NET SETTLEMENT ACCRUED | €107,411 | €91,501 | €107,879 | €117,292 | €127,520 | €113,897 | €104,417 | €102,190 | €122,045 | €137,560 | €198,477 | €177,301 | €115,988 | €110,347 | €126,960 | €134,173 | €144,598 | €143,356 | €138,896 | €138,895 | €159,806 | €180,227 | €260,037 | €232,291 | €1,507,492 | €1,885,572 |
| AMAZON EU (FBA) · Opening receivable | €118,600 | €65,087 | €72,156 | €79,788 | €85,470 | €93,070 | €88,955 | €67,026 | €65,495 | €85,432 | €93,186 | €138,934 | €120,107 | €78,572 | €82,760 | €86,005 | €93,921 | €97,954 | €100,349 | €94,091 | €94,090 | €111,864 | €122,089 | €182,026 | — | — |
| AMAZON EU (FBA) · Forecast closing receivable (accrued x lag / days in month) | €72,762 | €68,626 | €73,079 | €82,105 | €86,385 | €79,728 | €70,734 | €69,226 | €85,432 | €93,186 | €138,934 | €120,107 | €78,572 | €82,760 | €86,005 | €93,921 | €97,954 | €100,349 | €94,091 | €94,090 | €111,864 | €122,089 | €182,026 | €157,358 | — | — |
| AMAZON EU (FBA) · Payouts received (cash) | −€160,924 | −€84,432 | −€100,247 | −€111,610 | −€119,921 | −€118,012 | −€126,346 | −€103,721 | −€102,108 | −€129,806 | −€152,729 | −€196,128 | −€157,522 | −€106,159 | −€123,715 | −€126,257 | −€140,565 | −€140,960 | −€145,154 | −€138,896 | −€142,032 | −€170,002 | −€200,100 | −€256,958 | −€1,505,985 | −€1,848,321 |
| AMAZON EU (FBA) · CLOSING RECEIVABLE (incl. reserve) | €65,087 | €72,156 | €79,788 | €85,470 | €93,070 | €88,955 | €67,026 | €65,495 | €85,432 | €93,186 | €138,934 | €120,107 | €78,572 | €82,760 | €86,005 | €93,921 | €97,954 | €100,349 | €94,091 | €94,090 | €111,864 | €122,089 | €182,026 | €157,358 | €120,107 | €157,358 |
| AMAZON EU (FBA) · Days outstanding (closing / accrued x days in month) | 18.78 | 22.08 | 22.93 | 21.86 | 22.63 | 23.43 | 19.9 | 19.87 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | — | — |
| WALMART US (WFS) · Charged to customers incl. VAT (gross less discounts) | €15,553 | €16,994 | €24,481 | €30,636 | €34,808 | €41,663 | €41,117 | €50,623 | €50,551 | €59,873 | €88,429 | €80,860 | €52,757 | €51,379 | €60,515 | €65,467 | €72,225 | €73,300 | €72,702 | €74,423 | €87,656 | €103,820 | €153,335 | €140,212 | €535,589 | €1,007,791 |
| WALMART US (WFS) · Refunds to customers incl. VAT | −€1,516 | −€1,656 | −€2,269 | −€3,042 | −€3,086 | −€3,414 | −€3,622 | −€4,513 | −€4,523 | −€5,357 | −€7,912 | −€7,235 | −€4,720 | −€4,597 | −€5,414 | −€5,858 | −€6,462 | −€6,558 | −€6,505 | −€6,659 | −€7,843 | −€9,289 | −€13,719 | −€12,545 | −€48,145 | −€90,171 |
| WALMART US (WFS) · Fees and advertising deducted by the platform before payout | −€5,778 | −€6,502 | −€8,997 | −€11,114 | −€12,422 | −€15,041 | −€14,376 | −€18,369 | −€17,734 | −€20,994 | −€30,991 | −€28,324 | −€18,471 | −€17,980 | −€21,166 | −€22,887 | −€25,238 | −€25,601 | −€25,379 | −€25,967 | −€30,570 | −€36,190 | −€53,423 | −€48,827 | −€190,642 | −€351,700 |
| WALMART US (WFS) · NET SETTLEMENT ACCRUED | €8,258 | €8,836 | €13,215 | €16,481 | €19,299 | €23,208 | €23,120 | €27,742 | €28,294 | €33,523 | €49,526 | €45,301 | €29,565 | €28,802 | €33,934 | €36,722 | €40,525 | €41,141 | €40,818 | €41,796 | €49,243 | €58,342 | €86,193 | €78,839 | €296,802 | €565,921 |
| WALMART US (WFS) · Opening receivable | €0 | €6,395 | €7,327 | €10,620 | €13,946 | €14,784 | €18,767 | €18,563 | €23,424 | €22,636 | €25,953 | €39,621 | €35,072 | €22,889 | €24,688 | €26,271 | €29,378 | €31,374 | €32,913 | €31,601 | €32,359 | €39,394 | €45,168 | €68,954 | — | — |
| WALMART US (WFS) · Forecast closing receivable (accrued x lag / days in month) | €6,393 | €7,573 | €10,231 | €13,185 | €14,941 | €18,566 | €17,899 | €21,478 | €22,636 | €25,953 | €39,621 | €35,072 | €22,889 | €24,688 | €26,271 | €29,378 | €31,374 | €32,913 | €31,601 | €32,359 | €39,394 | €45,168 | €68,954 | €61,037 | — | — |
| WALMART US (WFS) · Payouts received (cash) | −€1,863 | −€7,904 | −€9,921 | −€13,155 | −€18,461 | −€19,225 | −€23,324 | −€22,881 | −€29,083 | −€30,205 | −€35,858 | −€49,850 | −€41,748 | −€27,004 | −€32,350 | −€33,616 | −€38,529 | −€39,603 | −€42,130 | −€41,039 | −€42,207 | −€52,568 | −€62,406 | −€86,756 | −€261,730 | −€539,956 |
| WALMART US (WFS) · CLOSING RECEIVABLE (incl. reserve) | €6,395 | €7,327 | €10,620 | €13,946 | €14,784 | €18,767 | €18,563 | €23,424 | €22,636 | €25,953 | €39,621 | €35,072 | €22,889 | €24,688 | €26,271 | €29,378 | €31,374 | €32,913 | €31,601 | €32,359 | €39,394 | €45,168 | €68,954 | €61,037 | €35,072 | €61,037 |
| WALMART US (WFS) · Days outstanding (closing / accrued x days in month) | 24.01 | 23.22 | 24.91 | 25.39 | 23.75 | 24.26 | 24.89 | 26.17 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | — | — |
| ALL CHANNELS · Charged to customers incl. VAT | €344,214 | €322,068 | €376,718 | €396,855 | €445,077 | €422,971 | €388,947 | €401,218 | €450,319 | €521,506 | €753,155 | €673,476 | €429,722 | €409,314 | €471,540 | €499,000 | €538,540 | €534,717 | €518,901 | €519,758 | €599,054 | €694,378 | €1,003,736 | €898,385 | €5,496,524 | €7,117,046 |
| ALL CHANNELS · Refunds incl. VAT | −€24,689 | −€22,923 | −€26,546 | −€27,759 | −€31,159 | −€30,816 | −€27,228 | −€31,660 | −€33,647 | −€38,994 | −€56,355 | −€50,430 | −€32,201 | −€30,695 | −€35,388 | −€37,478 | −€40,479 | −€40,223 | −€39,065 | −€39,161 | −€45,173 | −€52,404 | −€75,815 | −€67,915 | −€402,205 | −€535,998 |
| ALL CHANNELS · Fees and advertising deducted | −€55,108 | −€49,133 | −€59,446 | −€67,066 | −€73,593 | −€73,888 | −€65,646 | −€68,081 | −€76,781 | −€92,891 | −€134,610 | −€120,784 | −€74,357 | −€71,093 | −€82,214 | −€87,337 | −€94,624 | −€94,321 | −€91,894 | −€92,414 | −€106,942 | −€129,134 | −€187,378 | −€168,357 | −€937,028 | −€1,280,064 |
| ALL CHANNELS · Net settlement accrued | €264,417 | €250,011 | €290,725 | €302,030 | €340,325 | €318,268 | €296,074 | €301,477 | €339,890 | €389,621 | €562,190 | €502,262 | €323,164 | €307,526 | €353,938 | €374,185 | €403,437 | €400,172 | €387,942 | €388,183 | €446,939 | €512,840 | €740,543 | €662,113 | €4,157,291 | €5,300,984 |
| ALL CHANNELS · Payouts received (cash) | −€312,453 | −€239,161 | −€279,131 | −€294,398 | −€326,785 | −€319,701 | −€321,425 | −€298,658 | −€317,984 | −€376,356 | −€492,504 | −€529,992 | −€386,757 | −€300,687 | −€348,468 | −€361,516 | −€396,610 | −€395,798 | −€396,929 | −€387,498 | −€418,420 | −€494,088 | −€643,931 | −€700,163 | −€4,108,549 | −€5,230,865 |
| ALL CHANNELS · MARKETPLACE RECEIVABLES (to balance sheet) | €85,464 | €96,314 | €107,909 | €115,541 | €129,081 | €127,648 | €102,297 | €105,117 | €127,022 | €140,288 | €209,973 | €182,243 | €118,650 | €125,488 | €130,958 | €143,628 | €150,455 | €154,830 | €145,843 | €146,528 | €175,047 | €193,799 | €290,411 | €252,361 | €182,243 | €252,361 |
| ALL CHANNELS · Blended days outstanding | 10.02 | 10.79 | 11.51 | 11.48 | 11.76 | 12.03 | 10.71 | 10.81 | 11.21 | 11.16 | 11.2 | 11.25 | 11.38 | 11.43 | 11.47 | 11.52 | 11.56 | 11.61 | 11.65 | 11.7 | 11.75 | 11.71 | 11.76 | 11.82 | — | — |
| REFUND LIABILITY (expected refunds on month-end sales still inside the return window) · Opening refund liability | €19,400 | €9,369 | €9,653 | €10,123 | €10,992 | €11,915 | €12,205 | €10,483 | €12,212 | €13,390 | €15,026 | €22,453 | €19,456 | €12,431 | €13,128 | €13,679 | €14,979 | €15,667 | €16,098 | €15,141 | €15,189 | €18,117 | €20,354 | €30,450 | — | — |
| REFUND LIABILITY (expected refunds on month-end sales still inside the return window) · CLOSING REFUND LIABILITY (refunds of the month x window days / days in month) | €9,369 | €9,653 | €10,123 | €10,992 | €11,915 | €12,205 | €10,483 | €12,212 | €13,390 | €15,026 | €22,453 | €19,456 | €12,431 | €13,128 | €13,679 | €14,979 | €15,667 | €16,098 | €15,141 | €15,189 | €18,117 | €20,354 | €30,450 | €26,417 | €19,456 | €26,417 |
| REFUND LIABILITY (expected refunds on month-end sales still inside the return window) · Movement: (charge) / release to P&L | €10,031 | −€283 | −€471 | −€868 | −€923 | −€290 | €1,723 | −€1,730 | −€1,177 | −€1,636 | −€7,427 | €2,997 | €7,025 | −€696 | −€551 | −€1,300 | −€688 | −€431 | €958 | −€48 | −€2,928 | −€2,237 | −€10,097 | €4,033 | −€56 | −€6,961 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COOKWARE · Opening inventory on hand | €186,000 | €263,609 | €225,422 | €180,402 | €133,685 | €186,408 | €133,911 | €87,469 | €38,711 | €129,834 | €238,963 | €146,233 | €134,083 | €200,570 | €149,938 | €161,689 | €169,161 | €173,859 | €163,562 | €164,125 | €195,825 | €220,069 | €329,331 | €285,798 | — | — |
| COOKWARE · Receipts: committed POs landed (register) | €117,120 | €0 | €0 | €0 | €107,360 | €0 | €0 | €0 | €146,400 | €173,240 | €0 | €0 | €119,560 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €544,120 | €119,560 |
| COOKWARE · Target closing inventory (days of cover x next month cost of goods) | €106,764 | €114,050 | €121,675 | €138,180 | €137,871 | €117,395 | €123,550 | €144,287 | €161,953 | €242,063 | €209,803 | €134,083 | €141,629 | €147,615 | €161,689 | €169,161 | €173,859 | €163,562 | €164,125 | €195,825 | €220,069 | €329,331 | €285,798 | €285,798 | — | — |
| COOKWARE · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €70,896 | €0 | €0 | €70,175 | €69,399 | €71,644 | €56,286 | €65,288 | €96,644 | €99,229 | €196,337 | €82,563 | €113,070 | €70,896 | €920,634 |
| COOKWARE · Returned stock recovered to sellable inventory | €1,706 | €1,671 | €2,121 | €1,953 | €2,477 | €2,652 | €2,081 | €2,309 | €2,610 | €3,030 | €4,386 | €3,932 | €2,515 | €2,401 | €2,773 | €2,942 | €3,184 | €3,169 | €3,084 | €3,097 | €3,580 | €4,161 | €6,032 | €5,414 | €30,929 | €42,353 |
| COOKWARE · Cost of goods shipped | €41,217 | €39,859 | €47,140 | €48,670 | €57,114 | €55,148 | €48,523 | €51,067 | €57,715 | €66,941 | €96,825 | €86,718 | €55,421 | €52,875 | €61,014 | €64,676 | €69,920 | €69,544 | €67,606 | €67,838 | €78,330 | €90,962 | €131,733 | €118,130 | €696,938 | €928,047 |
| COOKWARE · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €173 | €201 | €290 | €260 | €166 | €159 | €183 | €194 | €210 | €209 | €203 | €204 | €235 | €273 | €395 | €354 | €925 | €2,784 |
| COOKWARE · CLOSING INVENTORY ON HAND | €263,609 | €225,422 | €180,402 | €133,685 | €186,408 | €133,911 | €87,469 | €38,711 | €129,834 | €238,963 | €146,233 | €134,083 | €200,570 | €149,938 | €161,689 | €169,161 | €173,859 | €163,562 | €164,125 | €195,825 | €220,069 | €329,331 | €285,798 | €285,798 | €134,083 | €285,798 |
| COOKWARE · Days of inventory on hand (closing / COGS x days) | 198.27 | 158.36 | 118.63 | 82.4 | 101.18 | 72.85 | 55.88 | 23.5 | 67.49 | 110.66 | 45.31 | 47.93 | 112.19 | 79.4 | 82.15 | 78.47 | 77.08 | 70.56 | 75.26 | 89.49 | 84.29 | 112.24 | 65.09 | 75 | 47.93 | 75 |
| COOKWARE · Trailing three-month average cost of goods | €41,217 | €40,538 | €42,739 | €45,223 | €50,975 | €53,644 | €53,595 | €51,580 | €52,435 | €58,574 | €73,827 | €83,495 | €79,655 | €65,005 | €56,437 | €59,522 | €65,203 | €68,046 | €69,023 | €68,329 | €71,258 | €79,043 | €100,341 | €113,608 | — | — |
| COOKWARE · Excess over slow-moving threshold (closing less months of cover x average COGS) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| COOKWARE · Slow-moving provision balance | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| KNIVES · Opening inventory on hand | €98,000 | €80,203 | €64,046 | €91,929 | €70,793 | €48,163 | €26,147 | €58,075 | €37,234 | €56,860 | €29,398 | €60,386 | €57,791 | €60,995 | €63,521 | €69,518 | €72,667 | €74,618 | €70,133 | €70,307 | €83,804 | €94,084 | €140,649 | €121,927 | — | — |
| KNIVES · Receipts: committed POs landed (register) | €0 | €0 | €46,740 | €0 | €0 | €0 | €52,440 | €0 | €43,320 | €0 | €70,680 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €213,180 | €0 |
| KNIVES · Target closing inventory (days of cover x next month cost of goods) | €45,562 | €48,228 | €55,412 | €57,650 | €58,364 | €52,210 | €53,281 | €62,371 | €69,959 | €104,490 | €90,497 | €57,791 | €60,995 | €63,521 | €69,518 | €72,667 | €74,618 | €70,133 | €70,307 | €83,804 | €94,084 | €140,649 | €121,927 | €121,927 | — | — |
| KNIVES · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €32,926 | €25,887 | €24,148 | €30,927 | €29,551 | €30,468 | €23,852 | €27,695 | €41,085 | €42,102 | €83,480 | €34,680 | €47,835 | €32,926 | €441,710 |
| KNIVES · Returned stock recovered to sellable inventory | €912 | €853 | €1,077 | €1,029 | €1,199 | €1,329 | €1,068 | €1,182 | €1,329 | €1,541 | €2,229 | €1,997 | €1,276 | €1,217 | €1,404 | €1,488 | €1,609 | €1,600 | €1,555 | €1,560 | €1,800 | €2,090 | €3,026 | €2,713 | €15,744 | €21,337 |
| KNIVES · Cost of goods shipped | €18,708 | €17,010 | €19,934 | €22,165 | €23,828 | €23,345 | €21,580 | €22,023 | €24,949 | €28,917 | €41,796 | €37,405 | €23,887 | €22,772 | €26,255 | €27,807 | €30,036 | €29,847 | €28,988 | €29,060 | €33,522 | €38,888 | €56,260 | €50,396 | €301,660 | €397,719 |
| KNIVES · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €75 | €87 | €125 | €112 | €72 | €68 | €79 | €83 | €90 | €90 | €87 | €87 | €101 | €117 | €169 | €151 | €399 | €1,193 |
| KNIVES · CLOSING INVENTORY ON HAND | €80,203 | €64,046 | €91,929 | €70,793 | €48,163 | €26,147 | €58,075 | €37,234 | €56,860 | €29,398 | €60,386 | €57,791 | €60,995 | €63,521 | €69,518 | €72,667 | €74,618 | €70,133 | €70,307 | €83,804 | €94,084 | €140,649 | €121,927 | €121,927 | €57,791 | €121,927 |
| KNIVES · Days of inventory on hand (closing / COGS x days) | 132.9 | 105.43 | 142.96 | 95.82 | 62.66 | 33.6 | 83.43 | 52.41 | 68.37 | 31.52 | 43.34 | 47.89 | 79.16 | 78.11 | 82.08 | 78.4 | 77.01 | 70.49 | 75.19 | 89.4 | 84.2 | 112.12 | 65.02 | 75 | 47.89 | 75 |
| KNIVES · Trailing three-month average cost of goods | €18,708 | €17,859 | €18,551 | €19,703 | €21,976 | €23,113 | €22,918 | €22,316 | €22,851 | €25,296 | €31,887 | €36,039 | €34,363 | €28,021 | €24,305 | €25,611 | €28,033 | €29,230 | €29,624 | €29,299 | €30,524 | €33,823 | €42,890 | €48,515 | — | — |
| KNIVES · Excess over slow-moving threshold (closing less months of cover x average COGS) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| KNIVES · Slow-moving provision balance | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TEXTILES · Opening inventory on hand | €142,000 | €124,420 | €158,940 | €135,213 | €113,955 | €148,660 | €128,287 | €107,851 | €86,782 | €135,788 | €109,064 | €70,464 | €55,777 | €58,830 | €61,223 | €66,958 | €69,943 | €71,772 | €67,412 | €67,533 | €80,443 | €90,248 | €134,823 | €116,796 | — | — |
| TEXTILES · Receipts: committed POs landed (register) | €0 | €50,880 | €0 | €0 | €57,240 | €0 | €0 | €0 | €72,080 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €180,200 | €0 |
| TEXTILES · Target closing inventory (days of cover x next month cost of goods) | €45,826 | €50,612 | €55,491 | €57,159 | €53,727 | €51,808 | €53,531 | €60,363 | €67,660 | €100,987 | €87,403 | €55,777 | €58,830 | €61,223 | €66,958 | €69,943 | €71,772 | €67,412 | €67,533 | €80,443 | €90,248 | €134,823 | €116,796 | €116,796 | — | — |
| TEXTILES · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €19,833 | €25,081 | €23,379 | €29,912 | €28,573 | €29,448 | €23,066 | €26,739 | €39,573 | €40,541 | €80,205 | €33,482 | €46,107 | €19,833 | €426,106 |
| TEXTILES · Returned stock recovered to sellable inventory | €801 | €749 | €993 | €939 | €1,090 | €1,118 | €978 | €1,057 | €1,144 | €1,326 | €1,916 | €1,715 | €1,095 | €1,044 | €1,204 | €1,275 | €1,378 | €1,369 | €1,330 | €1,333 | €1,538 | €1,785 | €2,582 | €2,313 | €13,826 | €18,247 |
| TEXTILES · Cost of goods shipped | €18,382 | €17,108 | €20,920 | €22,197 | €23,626 | €21,491 | €21,414 | €22,126 | €24,145 | €27,966 | €40,395 | €36,127 | €23,055 | €21,963 | €25,306 | €26,783 | €28,910 | €28,709 | €27,864 | €27,914 | €32,177 | €37,303 | €53,929 | €48,276 | €295,896 | €382,188 |
| TEXTILES · Write-offs (damaged, unsellable) | €0 | €0 | €3,800 | €0 | €0 | €0 | €0 | €0 | €72 | €84 | €121 | €108 | €69 | €66 | €76 | €80 | €87 | €86 | €84 | €84 | €97 | €112 | €162 | €145 | €4,186 | €1,147 |
| TEXTILES · CLOSING INVENTORY ON HAND | €124,420 | €158,940 | €135,213 | €113,955 | €148,660 | €128,287 | €107,851 | €86,782 | €135,788 | €109,064 | €70,464 | €55,777 | €58,830 | €61,223 | €66,958 | €69,943 | €71,772 | €67,412 | €67,533 | €80,443 | €90,248 | €134,823 | €116,796 | €116,796 | €55,777 | €116,796 |
| TEXTILES · Days of inventory on hand (closing / COGS x days) | 209.83 | 260.13 | 200.37 | 154.02 | 195.06 | 179.08 | 156.13 | 121.59 | 168.72 | 120.9 | 52.33 | 47.86 | 79.1 | 78.05 | 82.03 | 78.34 | 76.96 | 70.44 | 75.13 | 89.34 | 84.14 | 112.04 | 64.97 | 75 | 47.86 | 75 |
| TEXTILES · Trailing three-month average cost of goods | €18,382 | €17,745 | €18,803 | €20,075 | €22,247 | €22,438 | €22,177 | €21,677 | €22,562 | €24,746 | €30,835 | €34,829 | €33,192 | €27,048 | €23,441 | €24,684 | €27,000 | €28,134 | €28,494 | €28,162 | €29,318 | €32,464 | €41,136 | €46,503 | — | — |
| TEXTILES · Excess over slow-moving threshold (closing less months of cover x average COGS) | €0 | €34,725 | €3,590 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TEXTILES · Slow-moving provision balance | €0 | €8,681 | €898 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TABLEWARE · Opening inventory on hand | €121,000 | €178,969 | €165,631 | €150,136 | €133,834 | €115,055 | €161,832 | €142,086 | €124,395 | €104,559 | €175,794 | €142,524 | €112,731 | €168,094 | €149,934 | €128,982 | €106,777 | €82,777 | €58,911 | €58,810 | €70,154 | €78,822 | €117,929 | €102,315 | — | — |
| TABLEWARE · Receipts: committed POs landed (register) | €71,920 | €0 | €0 | €0 | €0 | €64,480 | €0 | €0 | €0 | €94,240 | €0 | €0 | €74,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €230,640 | €74,400 |
| TABLEWARE · Target closing inventory (days of cover x next month cost of goods) | €37,322 | €39,293 | €42,440 | €47,430 | €46,509 | €44,575 | €44,837 | €51,778 | €58,113 | €86,851 | €75,269 | €48,098 | €50,799 | €52,939 | €57,978 | €60,647 | €62,321 | €58,619 | €58,810 | €70,154 | €78,822 | €117,929 | €102,315 | €102,315 | — | — |
| TABLEWARE · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €23,095 | €34,614 | €35,530 | €70,292 | €29,536 | €40,476 | €0 | €233,543 |
| TABLEWARE · Returned stock recovered to sellable inventory | €608 | €595 | €747 | €674 | €824 | €901 | €779 | €841 | €937 | €1,088 | €1,575 | €1,411 | €903 | €862 | €995 | €1,056 | €1,142 | €1,137 | €1,106 | €1,111 | €1,284 | €1,492 | €2,163 | €1,941 | €10,980 | €15,193 |
| TABLEWARE · Cost of goods shipped | €14,559 | €13,933 | €16,241 | €16,976 | €19,604 | €18,604 | €18,424 | €18,533 | €20,711 | €24,020 | €34,740 | €31,111 | €19,881 | €18,965 | €21,881 | €23,191 | €25,068 | €24,929 | €24,229 | €24,308 | €28,062 | €32,580 | €47,171 | €42,290 | €247,457 | €332,554 |
| TABLEWARE · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €2,100 | €0 | €62 | €72 | €104 | €93 | €60 | €57 | €66 | €70 | €75 | €75 | €73 | €73 | €84 | €98 | €142 | €127 | €2,432 | €998 |
| TABLEWARE · CLOSING INVENTORY ON HAND | €178,969 | €165,631 | €150,136 | €133,834 | €115,055 | €161,832 | €142,086 | €124,395 | €104,559 | €175,794 | €142,524 | €112,731 | €168,094 | €149,934 | €128,982 | €106,777 | €82,777 | €58,911 | €58,810 | €70,154 | €78,822 | €117,929 | €102,315 | €102,315 | €112,731 | €102,315 |
| TABLEWARE · Days of inventory on hand (closing / COGS x days) | 381.07 | 332.84 | 286.57 | 236.51 | 181.94 | 260.97 | 239.07 | 208.08 | 151.45 | 226.88 | 123.08 | 112.33 | 262.11 | 221.36 | 182.73 | 138.13 | 102.37 | 70.9 | 75.24 | 89.47 | 84.27 | 112.21 | 65.07 | 75 | 112.33 | 75 |
| TABLEWARE · Trailing three-month average cost of goods | €14,559 | €14,246 | €14,911 | €15,717 | €17,607 | €18,395 | €18,877 | €18,520 | €19,223 | €21,088 | €26,491 | €29,957 | €28,577 | €23,319 | €20,242 | €21,346 | €23,380 | €24,396 | €24,742 | €24,489 | €25,533 | €28,316 | €35,938 | €40,680 | — | — |
| TABLEWARE · Excess over slow-moving threshold (closing less months of cover x average COGS) | €77,054 | €65,906 | €45,758 | €23,816 | €0 | €33,069 | €9,945 | €0 | €0 | €28,179 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TABLEWARE · Slow-moving provision balance | €19,264 | €16,477 | €11,439 | €5,954 | €0 | €8,267 | €2,486 | €0 | €0 | €7,045 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| STORAGE · Opening inventory on hand | €96,000 | €87,431 | €79,562 | €113,487 | €103,666 | €93,076 | €82,324 | €72,373 | €103,051 | €91,546 | €78,214 | €58,947 | €75,307 | €64,300 | €53,809 | €41,714 | €34,838 | €35,769 | €33,615 | €33,695 | €40,159 | €45,081 | €67,387 | €58,412 | — | — |
| STORAGE · Receipts: committed POs landed (register) | €0 | €0 | €43,200 | €0 | €0 | €0 | €0 | €40,800 | €0 | €0 | €0 | €33,600 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €117,600 | €0 |
| STORAGE · Target closing inventory (days of cover x next month cost of goods) | €21,955 | €23,457 | €25,507 | €26,693 | €28,168 | €25,090 | €25,575 | €29,936 | €33,572 | €50,135 | €43,415 | €27,720 | €29,253 | €30,460 | €33,332 | €34,838 | €35,769 | €33,615 | €33,695 | €40,159 | €45,081 | €67,387 | €58,412 | €58,412 | — | — |
| STORAGE · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €5,930 | €14,762 | €11,589 | €13,425 | €19,840 | €20,349 | €40,201 | €16,910 | €23,184 | €0 | €166,190 |
| STORAGE · Returned stock recovered to sellable inventory | €352 | €327 | €421 | €382 | €443 | €515 | €419 | €449 | €505 | €586 | €847 | €759 | €485 | €463 | €534 | €566 | €611 | €608 | €591 | €593 | €684 | €795 | €1,151 | €1,032 | €6,006 | €8,112 |
| STORAGE · Cost of goods shipped | €8,921 | €8,197 | €9,695 | €10,203 | €11,033 | €11,267 | €10,370 | €10,571 | €11,974 | €13,877 | €20,054 | €17,945 | €11,458 | €10,921 | €12,590 | €13,333 | €14,400 | €14,307 | €13,894 | €13,927 | €16,064 | €18,633 | €26,955 | €24,143 | €144,107 | €190,626 |
| STORAGE · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €36 | €42 | €60 | €54 | €34 | €33 | €38 | €40 | €43 | €43 | €42 | €42 | €48 | €56 | €81 | €72 | €192 | €572 |
| STORAGE · CLOSING INVENTORY ON HAND | €87,431 | €79,562 | €113,487 | €103,666 | €93,076 | €82,324 | €72,373 | €103,051 | €91,546 | €78,214 | €58,947 | €75,307 | €64,300 | €53,809 | €41,714 | €34,838 | €35,769 | €33,615 | €33,695 | €40,159 | €45,081 | €67,387 | €58,412 | €58,412 | €75,307 | €58,412 |
| STORAGE · Days of inventory on hand (closing / COGS x days) | 303.82 | 271.78 | 362.86 | 304.82 | 261.52 | 219.2 | 216.34 | 302.2 | 229.36 | 174.73 | 88.18 | 130.1 | 173.97 | 137.96 | 102.71 | 78.39 | 77 | 70.48 | 75.18 | 89.39 | 84.19 | 112.11 | 65.01 | 75 | 130.1 | 75 |
| STORAGE · Trailing three-month average cost of goods | €8,921 | €8,559 | €8,938 | €9,365 | €10,310 | €10,834 | €10,890 | €10,736 | €10,972 | €12,141 | €15,302 | €17,292 | €16,486 | €13,441 | €11,656 | €12,281 | €13,441 | €14,013 | €14,200 | €14,043 | €14,628 | €16,208 | €20,551 | €23,244 | — | — |
| STORAGE · Excess over slow-moving threshold (closing less months of cover x average COGS) | €24,985 | €19,650 | €50,923 | €38,112 | €20,903 | €6,484 | €0 | €27,898 | €14,743 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| STORAGE · Slow-moving provision balance | €6,246 | €4,913 | €12,731 | €9,528 | €5,226 | €1,621 | €0 | €6,974 | €3,686 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TOTAL INVENTORY ON HAND · Opening inventory on hand | €643,000 | €734,632 | €693,601 | €671,168 | €555,934 | €591,362 | €532,501 | €467,854 | €390,173 | €518,587 | €631,432 | €478,555 | €435,690 | €552,789 | €478,425 | €468,862 | €453,386 | €438,795 | €393,633 | €394,471 | €470,385 | €528,303 | €790,119 | €685,248 | — | — |
| TOTAL INVENTORY ON HAND · Receipts: committed POs landed | €189,040 | €50,880 | €89,940 | €0 | €164,600 | €64,480 | €52,440 | €40,800 | €261,800 | €267,480 | €70,680 | €33,600 | €193,960 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €1,285,740 | €193,960 |
| TOTAL INVENTORY ON HAND · Receipts: uncommitted purchases (policy) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €123,655 | €50,968 | €47,527 | €131,015 | €133,454 | €146,323 | €114,793 | €156,241 | €231,757 | €237,750 | €470,514 | €197,171 | €270,673 | €123,655 | €2,188,184 |
| TOTAL INVENTORY ON HAND · Total receipts landed | €189,040 | €50,880 | €89,940 | €0 | €164,600 | €64,480 | €52,440 | €40,800 | €261,800 | €267,480 | €70,680 | €157,255 | €244,928 | €47,527 | €131,015 | €133,454 | €146,323 | €114,793 | €156,241 | €231,757 | €237,750 | €470,514 | €197,171 | €270,673 | €1,409,395 | €2,382,144 |
| TOTAL INVENTORY ON HAND · Returned stock recovered | €4,379 | €4,195 | €5,358 | €4,977 | €6,033 | €6,515 | €5,325 | €5,839 | €6,526 | €7,571 | €10,954 | €9,814 | €6,274 | €5,987 | €6,911 | €7,327 | €7,924 | €7,883 | €7,666 | €7,694 | €8,887 | €10,323 | €14,953 | €13,413 | €77,485 | €105,242 |
| TOTAL INVENTORY ON HAND · Cost of goods shipped | €101,787 | €96,107 | €113,931 | €120,210 | €135,206 | €129,855 | €120,312 | €124,320 | €139,494 | €161,720 | €233,810 | €209,306 | €133,701 | €127,496 | €147,047 | €155,790 | €168,332 | €167,336 | €162,581 | €163,048 | €188,154 | €218,365 | €316,048 | €283,236 | €1,686,058 | €2,231,134 |
| TOTAL INVENTORY ON HAND · Write-offs | €0 | €0 | €3,800 | €0 | €0 | €0 | €2,100 | €0 | €418 | €485 | €701 | €628 | €401 | €382 | €441 | €467 | €505 | €502 | €488 | €489 | €564 | €655 | €948 | €850 | €8,133 | €6,693 |
| TOTAL INVENTORY ON HAND · CLOSING INVENTORY ON HAND (gross) | €734,632 | €693,601 | €671,168 | €555,934 | €591,362 | €532,501 | €467,854 | €390,173 | €518,587 | €631,432 | €478,555 | €435,690 | €552,789 | €478,425 | €468,862 | €453,386 | €438,795 | €393,633 | €394,471 | €470,385 | €528,303 | €790,119 | €685,248 | €685,248 | €435,690 | €685,248 |
| TOTAL INVENTORY ON HAND · Slow-moving provision balance | €25,510 | €30,070 | €25,068 | €15,482 | €5,226 | €9,888 | €2,486 | €6,974 | €3,686 | €7,045 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TOTAL INVENTORY ON HAND · CLOSING INVENTORY ON HAND, NET (to balance sheet) | €709,122 | €663,530 | €646,100 | €540,452 | €586,136 | €522,613 | €465,368 | €383,199 | €514,901 | €624,388 | €478,555 | €435,690 | €552,789 | €478,425 | €468,862 | €453,386 | €438,795 | €393,633 | €394,471 | €470,385 | €528,303 | €790,119 | €685,248 | €685,248 | €435,690 | €685,248 |
| TOTAL INVENTORY ON HAND · Provision movement (charge)/release to P&L | −€7,510 | −€4,561 | €5,003 | €9,586 | €10,256 | −€4,662 | €7,402 | −€4,488 | €3,289 | −€3,359 | €7,045 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €18,000 | €0 |
| TOTAL INVENTORY ON HAND · Days of inventory on hand, total | 223.74 | 202.08 | 182.62 | 138.74 | 135.59 | 123.02 | 120.55 | 97.29 | 111.53 | 121.04 | 61.4 | 64.53 | 128.17 | 105.07 | 98.84 | 87.31 | 80.81 | 70.57 | 75.22 | 89.43 | 84.23 | 112.17 | 65.05 | 75 | 64.53 | 75 |
| TOTAL INVENTORY ON HAND · Forward weeks of cover (closing / next month COGS x days / 7) | 30.58 | 26.96 | 23.93 | 18.21 | 19.52 | 19.6 | 16.67 | 11.99 | 14.2 | 11.57 | 10.13 | 14.43 | 17.34 | 14.41 | 12.9 | 11.93 | 11.24 | 10.72 | 10.71 | 10.71 | 10.71 | 10.71 | 10.71 | 10.71 | 14.43 | 10.71 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases received at FOB (landed / (1 + uplift)) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €105,705 | €46,369 | €43,238 | €112,869 | €114,704 | €125,534 | €98,477 | €132,845 | €197,037 | €202,123 | €400,012 | €167,594 | €230,101 | €105,705 | €1,870,903 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases shipped at FOB (received in the month after shipment; beyond the horizon assumed equal to the last modelled month) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €105,705 | €46,369 | €43,238 | €112,869 | €114,704 | €125,534 | €98,477 | €132,845 | €197,037 | €202,123 | €400,012 | €167,594 | €230,101 | €230,101 | €152,074 | €2,054,635 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases: deposits paid at order | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €31,711 | €13,911 | €12,971 | €33,861 | €34,411 | €37,660 | €29,543 | €39,854 | €59,111 | €60,637 | €120,004 | €50,278 | €69,030 | €69,030 | €69,030 | €69,030 | €92,454 | €707,619 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases: balances paid at shipment | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €73,993 | €32,458 | €30,267 | €79,008 | €80,293 | €87,874 | €68,934 | €92,992 | €137,926 | €141,486 | €280,009 | €117,315 | €161,070 | €161,070 | €106,451 | €1,438,244 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Opening in transit | €154,000 | €41,000 | €77,000 | €0 | €194,000 | €52,000 | €46,000 | €154,000 | €234,000 | €280,000 | €90,000 | €231,705 | €204,369 | €43,238 | €112,869 | €114,704 | €125,534 | €98,477 | €132,845 | €197,037 | €202,123 | €400,012 | €167,594 | €230,101 | — | — |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Shipped by suppliers (committed by ETD month plus policy) | €41,000 | €84,000 | €0 | €194,000 | €0 | €46,000 | €154,000 | €114,000 | €272,000 | €28,000 | €203,705 | €106,369 | €43,238 | €112,869 | €114,704 | €125,534 | €98,477 | €132,845 | €197,037 | €202,123 | €400,012 | €167,594 | €230,101 | €230,101 | €1,243,074 | €2,054,635 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Received into warehouses at FOB (committed by ETA month plus policy) | −€154,000 | −€48,000 | −€77,000 | €0 | −€142,000 | −€52,000 | −€46,000 | −€34,000 | −€226,000 | −€218,000 | −€62,000 | −€133,705 | −€204,369 | −€43,238 | −€112,869 | −€114,704 | −€125,534 | −€98,477 | −€132,845 | −€197,037 | −€202,123 | −€400,012 | −€167,594 | −€230,101 | −€1,192,705 | −€2,028,903 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · CLOSING IN TRANSIT (to balance sheet) | €41,000 | €77,000 | €0 | €194,000 | €52,000 | €46,000 | €154,000 | €234,000 | €280,000 | €90,000 | €231,705 | €204,369 | €43,238 | €112,869 | €114,704 | €125,534 | €98,477 | €132,845 | €197,037 | €202,123 | €400,012 | €167,594 | €230,101 | €230,101 | €204,369 | €230,101 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Freight, duty and inbound handling on receipts (landed less FOB), to trade payables | €35,040 | €2,880 | €12,940 | €0 | €22,600 | €12,480 | €6,440 | €6,800 | €35,800 | €49,480 | €8,680 | €23,551 | €40,559 | €4,289 | €18,146 | €18,749 | €20,788 | €16,316 | €23,395 | €34,719 | €35,627 | €70,502 | €29,578 | €40,572 | €216,691 | €353,241 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Opening supplier deposits | €23,100 | €34,800 | €42,000 | €69,000 | €13,800 | €60,000 | €123,000 | €129,400 | €103,600 | €69,511 | €93,022 | €44,882 | €46,832 | €68,272 | €72,072 | €67,203 | €69,397 | €98,965 | €119,748 | €180,641 | €170,282 | €119,308 | €138,060 | €138,060 | — | — |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Deposits paid at order (committed by deposit month plus policy) | €24,000 | €42,000 | €27,000 | €13,800 | €46,200 | €76,800 | €52,600 | €8,400 | €61,111 | €31,911 | €12,971 | €33,861 | €34,411 | €37,660 | €29,543 | €39,854 | €59,111 | €60,637 | €120,004 | €50,278 | €69,030 | €69,030 | €69,030 | €69,030 | €430,654 | €707,619 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Balances paid at shipment (committed by ETD month plus policy) | €28,700 | €49,200 | €0 | €125,000 | €0 | €32,200 | €107,800 | €79,800 | €176,800 | €19,600 | €142,593 | €74,458 | €30,267 | €79,008 | €80,293 | €87,874 | €68,934 | €92,992 | €137,926 | €141,486 | €280,009 | €117,315 | €161,070 | €161,070 | €836,151 | €1,438,244 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Transferred to inventory in transit at shipment | −€41,000 | −€84,000 | €0 | −€194,000 | €0 | −€46,000 | −€154,000 | −€114,000 | −€272,000 | −€28,000 | −€203,705 | −€106,369 | −€43,238 | −€112,869 | −€114,704 | −€125,534 | −€98,477 | −€132,845 | −€197,037 | −€202,123 | −€400,012 | −€167,594 | −€230,101 | −€230,101 | −€1,243,074 | −€2,054,635 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · CLOSING SUPPLIER DEPOSITS (to balance sheet) | €34,800 | €42,000 | €69,000 | €13,800 | €60,000 | €123,000 | €129,400 | €103,600 | €69,511 | €93,022 | €44,882 | €46,832 | €68,272 | €72,072 | €67,203 | €69,397 | €98,965 | €119,748 | €180,641 | €170,282 | €119,308 | €138,060 | €138,060 | €138,060 | €46,832 | €138,060 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · CASH PAID TO INVENTORY SUPPLIERS (deposits plus balances) | €52,700 | €91,200 | €27,000 | €138,800 | €46,200 | €109,000 | €160,400 | €88,200 | €237,911 | €51,511 | €155,565 | €108,319 | €64,678 | €116,668 | €109,836 | €127,728 | €128,045 | €153,629 | €257,930 | €191,764 | €349,039 | €186,346 | €230,101 | €230,101 | €1,266,806 | €2,145,863 |
| MEMO: INVENTORY BY LOCATION (share assumptions in column C applied to closing on hand) · of which at Amazon FBA warehouses | €220,390 | €208,080 | €201,350 | €166,780 | €177,408 | €159,750 | €140,356 | €117,052 | €155,576 | €189,430 | €143,566 | €130,707 | €165,837 | €143,527 | €140,659 | €136,016 | €131,638 | €118,090 | €118,341 | €141,115 | €158,491 | €237,036 | €205,574 | €205,574 | €130,707 | €205,574 |
| MEMO: INVENTORY BY LOCATION (share assumptions in column C applied to closing on hand) · of which at Walmart WFS warehouses | €58,771 | €55,488 | €53,693 | €44,475 | €47,309 | €42,600 | €37,428 | €31,214 | €41,487 | €50,515 | €38,284 | €34,855 | €44,223 | €38,274 | €37,509 | €36,271 | €35,104 | €31,491 | €31,558 | €37,631 | €42,264 | €63,210 | €54,820 | €54,820 | €34,855 | €54,820 |
| MEMO: INVENTORY BY LOCATION (share assumptions in column C applied to closing on hand) · of which at the Rotterdam 3PL | €455,472 | €430,032 | €416,124 | €344,679 | €366,644 | €330,151 | €290,070 | €241,907 | €321,524 | €391,488 | €296,704 | €270,128 | €342,729 | €296,623 | €290,695 | €281,099 | €272,053 | €244,053 | €244,572 | €291,639 | €327,548 | €489,874 | €424,854 | €424,854 | €270,128 | €424,854 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Opening balance | €62,300 | €62,589 | €26,188 | €29,191 | €21,989 | €46,599 | €37,928 | €30,731 | €31,394 | €63,076 | €78,252 | €53,697 | €61,485 | €63,772 | €30,277 | €44,098 | €47,565 | €50,000 | €46,756 | €51,020 | €61,818 | €68,986 | €105,367 | €84,634 | — | — |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Accrued (invoices for the month, VAT-inclusive where applicable) | €55,971 | €23,994 | €37,446 | €24,677 | €50,074 | €38,989 | €31,863 | €31,597 | €63,076 | €80,860 | €53,697 | €63,534 | €65,897 | €28,259 | €45,568 | €47,565 | €51,667 | €46,756 | €52,721 | €63,878 | €68,986 | €108,880 | €84,634 | €89,473 | €555,779 | €754,283 |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Forecast closing balance (accrued x DPO / days in month) | €54,165 | €25,708 | €36,238 | €24,677 | €48,459 | €38,989 | €30,836 | €30,578 | €63,076 | €78,252 | €53,697 | €61,485 | €63,772 | €30,277 | €44,098 | €47,565 | €50,000 | €46,756 | €51,020 | €61,818 | €68,986 | €105,367 | €84,634 | €86,587 | — | — |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Paid (cash) | −€55,682 | −€60,395 | −€34,443 | −€31,879 | −€25,464 | −€47,660 | −€39,060 | −€30,935 | −€31,394 | −€65,685 | −€78,252 | −€55,746 | −€63,611 | −€61,753 | −€31,747 | −€44,098 | −€49,231 | −€50,000 | −€48,456 | −€53,081 | −€61,818 | −€72,498 | −€105,367 | −€87,520 | −€556,594 | −€729,180 |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · CLOSING BALANCE | €62,589 | €26,188 | €29,191 | €21,989 | €46,599 | €37,928 | €30,731 | €31,394 | €63,076 | €78,252 | €53,697 | €61,485 | €63,772 | €30,277 | €44,098 | €47,565 | €50,000 | €46,756 | €51,020 | €61,818 | €68,986 | €105,367 | €84,634 | €86,587 | €61,485 | €86,587 |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Days payable outstanding (closing / accrued x days) | 34.67 | 30.56 | 24.17 | 26.73 | 28.85 | 29.18 | 29.9 | 30.8 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | — | — |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Opening balance | €24,800 | €7,125 | €7,203 | €8,925 | €7,862 | €9,598 | €8,656 | €7,902 | €9,387 | €10,211 | €11,392 | €16,924 | €14,578 | €9,259 | €9,718 | €10,063 | €10,950 | €11,380 | €11,617 | €10,854 | €10,816 | €12,814 | €14,297 | €21,239 | — | — |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Accrued (invoices for the month, VAT-inclusive where applicable) | €21,321 | €22,468 | €27,523 | €25,490 | €29,570 | €28,738 | €28,030 | €29,264 | €30,632 | €35,316 | €50,773 | €45,193 | €28,702 | €27,209 | €31,195 | €32,851 | €35,278 | €34,852 | €33,648 | €33,529 | €38,441 | €44,319 | €63,716 | €56,714 | €374,317 | €460,453 |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Forecast closing balance (accrued x DPO / days in month) | €6,878 | €8,024 | €8,878 | €8,497 | €9,539 | €9,579 | €9,042 | €9,440 | €10,211 | €11,392 | €16,924 | €14,578 | €9,259 | €9,718 | €10,063 | €10,950 | €11,380 | €11,617 | €10,854 | €10,816 | €12,814 | €14,297 | €21,239 | €18,295 | — | — |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Paid (cash) | −€38,996 | −€22,390 | −€25,801 | −€26,553 | −€27,834 | −€29,680 | −€28,784 | −€27,779 | −€29,808 | −€34,134 | −€45,241 | −€47,539 | −€34,021 | −€26,750 | −€30,850 | −€31,963 | −€34,848 | −€34,614 | −€34,411 | −€33,567 | −€36,443 | −€42,836 | −€56,774 | −€59,658 | −€384,539 | −€456,737 |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · CLOSING BALANCE | €7,125 | €7,203 | €8,925 | €7,862 | €9,598 | €8,656 | €7,902 | €9,387 | €10,211 | €11,392 | €16,924 | €14,578 | €9,259 | €9,718 | €10,063 | €10,950 | €11,380 | €11,617 | €10,854 | €10,816 | €12,814 | €14,297 | €21,239 | €18,295 | €14,578 | €18,295 |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Days payable outstanding (closing / accrued x days) | 10.36 | 8.98 | 10.05 | 9.25 | 10.06 | 9.04 | 8.74 | 9.94 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | — | — |
| OTHER OPEX SUPPLIERS · Opening balance | €41,600 | €26,674 | €31,141 | €32,210 | €32,682 | €24,282 | €27,304 | €28,864 | €31,219 | €29,473 | €29,065 | €31,868 | €30,221 | €29,197 | €32,142 | €29,518 | €30,720 | €30,035 | €31,000 | €29,871 | €29,872 | €31,504 | €31,226 | €34,753 | — | — |
| OTHER OPEX SUPPLIERS · Accrued (invoices for the month, VAT-inclusive where applicable) | €36,347 | €33,527 | €35,423 | €34,323 | €34,751 | €37,094 | €35,168 | €37,085 | €35,368 | €36,041 | €38,241 | €37,474 | €36,204 | €35,999 | €36,602 | €36,864 | €37,243 | €37,199 | €37,039 | €37,042 | €37,804 | €38,720 | €41,703 | €40,675 | €430,842 | €453,095 |
| OTHER OPEX SUPPLIERS · Forecast closing balance (accrued x DPO / days in month) | €29,312 | €29,935 | €28,567 | €28,602 | €28,025 | €30,911 | €28,362 | €29,907 | €29,473 | €29,065 | €31,868 | €30,221 | €29,197 | €32,142 | €29,518 | €30,720 | €30,035 | €31,000 | €29,871 | €29,872 | €31,504 | €31,226 | €34,753 | €32,802 | — | — |
| OTHER OPEX SUPPLIERS · Paid (cash) | −€51,273 | −€29,061 | −€34,354 | −€33,850 | −€43,152 | −€34,071 | −€33,609 | −€34,730 | −€37,113 | −€36,449 | −€35,439 | −€39,121 | −€37,228 | −€33,054 | −€39,227 | −€35,662 | −€37,928 | −€36,235 | −€38,168 | −€37,040 | −€36,173 | −€38,998 | −€38,176 | −€42,625 | −€442,221 | −€450,514 |
| OTHER OPEX SUPPLIERS · CLOSING BALANCE | €26,674 | €31,141 | €32,210 | €32,682 | €24,282 | €27,304 | €28,864 | €31,219 | €29,473 | €29,065 | €31,868 | €30,221 | €29,197 | €32,142 | €29,518 | €30,720 | €30,035 | €31,000 | €29,871 | €29,872 | €31,504 | €31,226 | €34,753 | €32,802 | €30,221 | €32,802 |
| OTHER OPEX SUPPLIERS · Days payable outstanding (closing / accrued x days) | 22.75 | 26.01 | 28.19 | 28.57 | 21.66 | 22.08 | 25.44 | 26.1 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | — | — |
| ALL GROUPS · Accrued | €113,639 | €79,989 | €100,392 | €84,490 | €114,395 | €104,821 | €95,062 | €97,946 | €129,076 | €152,217 | €142,711 | €146,201 | €130,803 | €91,467 | €113,365 | €117,279 | €124,188 | €118,807 | €123,408 | €134,449 | €145,231 | €191,919 | €190,054 | €186,862 | €1,360,938 | €1,667,832 |
| ALL GROUPS · Paid (cash) | −€145,951 | −€111,846 | −€94,598 | −€92,282 | −€96,450 | −€111,411 | −€101,453 | −€93,444 | −€98,315 | −€136,268 | −€158,931 | −€142,406 | −€134,860 | −€121,558 | −€101,823 | −€111,723 | −€122,008 | −€120,849 | −€121,036 | −€123,688 | −€134,434 | −€154,332 | −€200,318 | −€189,803 | −€1,383,354 | −€1,636,432 |
| ALL GROUPS · TRADE PAYABLES (to balance sheet) | €96,388 | €64,532 | €70,325 | €62,533 | €80,478 | €73,888 | €67,497 | €71,999 | €102,760 | €118,709 | €102,489 | €106,284 | €102,227 | €72,137 | €83,678 | €89,235 | €91,415 | €89,372 | €91,745 | €102,506 | €113,303 | €150,890 | €140,625 | €137,684 | €106,284 | €137,684 |
13 weeks of cash, with the bridge
Opening cash is dated 11 September 2026. Weekly closing cash is not a daily liquidity test: earlier payment dates can produce a lower intraweek balance.
The undrawn revolving facility is shown as a separate assumption. The model does not draw it automatically or include costs of proposed additional financing.
Closing cashMinimum cash reserve €150,000
| Cash movement | 2026-09-18 | 2026-09-25 | 2026-10-02 | 2026-10-09 | 2026-10-16 | 2026-10-23 | 2026-10-30 | 2026-11-06 | 2026-11-13 | 2026-11-20 | 2026-11-27 | 2026-12-04 | 2026-12-11 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Shopify Payments payouts | €43,585 | €43,585 | €45,090 | €48,852 | €48,852 | €48,852 | €48,852 | €67,762 | €70,914 | €70,914 | €70,914 | €67,039 | €64,132 |
| Amazon settlements (biweekly, Tuesday) | €34,036 | €0 | €34,036 | €0 | €64,903 | €0 | €64,903 | €0 | €76,365 | €0 | €76,365 | €0 | €98,064 |
| Walmart settlements (biweekly, Thursday) | €14,542 | €0 | €10,068 | €0 | €10,068 | €0 | €10,068 | €0 | €17,929 | €0 | €17,929 | €0 | €24,925 |
| TOTAL RECEIPTS | €92,163 | €43,585 | €89,194 | €48,852 | €123,823 | €48,852 | €123,823 | €67,762 | €165,208 | €70,914 | €165,208 | €67,039 | €187,121 |
| Committed purchase orders: deposits and balances on register dates | −€34,000 | −€29,400 | −€43,400 | €0 | −€18,000 | −€19,600 | €0 | €0 | €0 | €0 | −€68,600 | €0 | €0 |
| Uncommitted purchases required by the inventory policy | −€7,399 | −€7,399 | −€6,183 | −€3,141 | −€3,141 | −€3,141 | −€3,141 | −€17,842 | −€20,292 | −€20,292 | −€20,292 | −€17,254 | −€14,975 |
| Logistics and fulfilment suppliers | −€7,325 | −€7,325 | −€9,470 | −€14,832 | −€14,832 | −€14,832 | −€14,832 | −€17,769 | −€18,259 | −€18,259 | −€18,259 | −€15,018 | −€12,588 |
| Meta and Google | −€6,955 | −€6,955 | −€7,170 | −€7,708 | −€7,708 | −€7,708 | −€7,708 | −€10,149 | −€10,556 | −€10,556 | −€10,556 | −€10,658 | −€10,735 |
| Other opex suppliers (rent, software, fees, services) | −€8,660 | −€8,660 | −€8,537 | −€8,230 | −€8,230 | −€8,230 | −€8,230 | −€8,264 | −€8,269 | −€8,269 | −€8,269 | −€8,592 | −€8,834 |
| Net salaries (25th) | €0 | −€33,184 | €0 | €0 | €0 | €0 | −€35,020 | €0 | €0 | €0 | −€37,876 | €0 | €0 |
| Wage tax and social charges (last day of the month) | €0 | €0 | −€15,328 | €0 | €0 | €0 | €0 | −€15,616 | €0 | €0 | €0 | −€16,480 | €0 |
| VAT: Q3 return and OSS | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€149,858 | €0 | €0 | €0 | €0 | €0 |
| Term loan instalment (1st) | €0 | €0 | −€9,672 | €0 | €0 | €0 | €0 | −€9,672 | €0 | €0 | €0 | −€9,672 | €0 |
| Capex, VAT-inclusive | −€423 | −€423 | −€419 | −€410 | −€410 | −€410 | −€410 | −€422 | −€424 | −€424 | −€424 | −€416 | −€410 |
| Bank charges | −€124 | −€124 | −€128 | −€139 | −€139 | −€139 | −€139 | −€197 | −€207 | −€207 | −€207 | −€191 | −€179 |
| Corporate income tax: nil in this forecast window | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TOTAL PAYMENTS | −€64,887 | −€93,471 | −€100,307 | −€34,460 | −€52,460 | −€54,060 | −€69,480 | −€229,788 | −€58,006 | −€58,006 | −€164,482 | −€78,280 | −€47,721 |
| NET CASH FLOW FOR THE WEEK | €27,276 | −€49,886 | −€11,113 | €14,392 | €71,364 | −€5,208 | €54,344 | −€162,026 | €107,201 | €12,908 | €725 | −€11,242 | €139,401 |
| Opening cash | €350,912 | €378,188 | €328,303 | €317,190 | €331,582 | €402,946 | €397,738 | €452,082 | €290,055 | €397,256 | €410,164 | €410,889 | €399,648 |
| CLOSING CASH | €378,188 | €328,303 | €317,190 | €331,582 | €402,946 | €397,738 | €452,082 | €290,055 | €397,256 | €410,164 | €410,889 | €399,648 | €539,048 |
| Minimum cash buffer (board policy) | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 |
| HEADROOM / (SHORTFALL) VS BUFFER | €228,188 | €178,303 | €167,190 | €181,582 | €252,946 | €247,738 | €302,082 | €140,055 | €247,256 | €260,164 | €260,889 | €249,648 | €389,048 |
| Component | EUR |
|---|---|
| Cash at 31 August | €391,452 |
| September 1–11 net cash | −€40,541 |
| Cash at 11 September | €350,912 |
| Control | Value |
|---|---|
| Lowest weekly closing cash in the 13 weeks | €290,055 |
| Week ending of the low point | 2026-11-06 |
| Shortfall vs buffer at the low point (negative = action needed) | €140,055 |
| Undrawn revolving facility available | €150,000 |
| Facility headroom after covering the low-point shortfall | €150,000 |
| Component | EUR |
|---|---|
| Closing cash at the end of week 13 (11-Dec-26) | €539,048 |
| Add: December flows after 11-Dec (column W, by line) | €72,180 |
| Implied cash at 31-Dec-26 | €611,228 |
| Cash at 31-Dec-26 per the monthly balance sheet | €611,228 |
| CHECK: difference (must be zero) | €0 |
1. Evaluate a draw on the assumed undrawn facility. Confirm availability, covenants, draw conditions, interest and fees; borrowing is not automatically included in these cash balances.
2. Defer the uncommitted policy purchases by two weeks: the policy line above moves out of the trough week; committed PO balances cannot move without supplier agreement.
3. Ask Amazon for a reserve review: the model holds roughly 7 days of reserve inside the 21-day lag; each day released is one day of Amazon settlement accrued.
4. Evaluate longer paid-media terms or a card statement cycle, subject to provider terms and credit availability. Re-time the schedule and include card repayment and fees before relying on the benefit.
5. Pull forward the December Shopify promotion to the week of 27-Nov: brings receipts into the window at the cost of margin (not modelled).
Integrity and supporting schedules
All 26 in-workbook controls passed in each of the three evaluated cases. The downloadable file preserves formulas and inputs; website tables are captured outputs and must be refreshed after edits.
Tax and VAT rates, recovery, blended output tax and payment dates are simplified fictional planning assumptions. No statutory filing position or tax eligibility is inferred.
| Control | What it tests | Difference | Tolerance | Result |
|---|---|---|---|---|
| Balance sheet balances in every month | Total assets less liabilities and equity, all 24 months | 0 | 0.5 | OK |
| Cash flow: indirect method equals direct method in every month | Net cash flow built from P&L and balance sheet movements equals the sum of the schedule cash lines | 0 | 0.5 | OK |
| Closing cash on the cash flow equals balance sheet cash | Link integrity | 0 | 0.5 | OK |
| Retained earnings roll: closing equals opening plus cumulative profit less dividends | Equity roll-forward to Dec-27 | 0 | 0.5 | OK |
| EBITDA on the cash flow equals EBITDA on the P&L | Add-backs are complete | 0 | 0.5 | OK |
| Opening balance sheet balances | FY25 closing balances entered on Inputs_Actuals | 0 | 0.5 | OK |
| Product contribution: sum of categories equals channel net revenue | Allocation keys sum to 100% every month | 0 | 0.5 | OK |
| Product contribution: sum of categories equals channel CM2 | Every allocated cost line is fully distributed | 0 | 0.5 | OK |
| Volume engine: category units equal channel units | Mix shares sum to 100% | 0 | 0.5 | OK |
| AR aging: marketplace receivables tie to the balance sheet | Aging built from settlement reports agrees with the ledger at the last actual month | 0 | 0.5 | OK |
| AR aging: other receivables tie to the balance sheet | — | 0 | 0.5 | OK |
| AP aging: logistics group ties to the AP schedule | Open invoices agree with the roll-forward closing balance | 0 | 0.5 | OK |
| AP aging: paid media group ties to the AP schedule | — | 0 | 0.5 | OK |
| AP aging: other opex group ties to the AP schedule | — | 0 | 0.5 | OK |
| PO register: deposits on unshipped POs equal supplier deposits at the last actual month | Balance sheet prepayments are fully supported by the register | 0 | 0.5 | OK |
| PO register: FOB value of shipped, unarrived POs equals inventory in transit at the last actual month | Balance sheet in-transit is fully supported by the register | 0 | 0.5 | OK |
| 13-week cash forecast reconciles to the monthly balance sheet at 31-Dec-26 | Weekly phasing distributes exactly the monthly cash lines | 0 | 0.5 | OK |
| Scenario snapshots are current for the selected scenario | Live column equals the stored snapshot | 0 | 0.5 | OK |
| Budget vs actual revenue bridge reconciles to the P&L variance | Channel volume, price/mix and refund adjustment reconcile to financial net revenue. | 0 | 0.5 | OK |
| Inventory on hand by category never negative | Purchasing policy keeps stock available | 26,146.65 | 0 | OK |
| Marketplace receivables never negative | Payout sizing is bounded by the receivable | 6,395.16 | 0 | OK |
| Trade payables never negative | — | 62,533.27 | 0 | OK |
| Fixed asset net book value never negative | Depreciation is capped at cost | 41,483.33 | 0 | OK |
| Term loan balance never negative | Principal is capped at the balance | 214,925.52 | 0 | OK |
| Timeline: months flagged actual equal the last actual month index | Actual and forecast flags are consistent | 0 | 0.5 | OK |
| Budget comparison net revenue agrees with financial P&L | YTD and FY26 use the same financial net revenue basis. | 0 | 0.01 | OK |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| EQUIPMENT AND FIXTURES · Cost: opening | €48,000 | €50,400 | €50,400 | €57,200 | €57,200 | €57,200 | €57,200 | €60,700 | €60,700 | €62,200 | €63,700 | €65,200 | €66,700 | €68,200 | €69,700 | €71,200 | €72,700 | €74,200 | €75,700 | €77,200 | €78,700 | €80,200 | €81,700 | €83,200 | — | — |
| EQUIPMENT AND FIXTURES · Additions (capex) | €2,400 | €0 | €6,800 | €0 | €0 | €0 | €3,500 | €0 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €18,700 | €18,000 |
| EQUIPMENT AND FIXTURES · Cost: closing | €50,400 | €50,400 | €57,200 | €57,200 | €57,200 | €57,200 | €60,700 | €60,700 | €62,200 | €63,700 | €65,200 | €66,700 | €68,200 | €69,700 | €71,200 | €72,700 | €74,200 | €75,700 | €77,200 | €78,700 | €80,200 | €81,700 | €83,200 | €84,700 | €66,700 | €84,700 |
| EQUIPMENT AND FIXTURES · Accumulated depreciation: opening | €21,000 | €21,840 | €22,680 | €23,633 | €24,587 | €25,540 | €26,493 | €27,505 | €28,517 | €29,553 | €30,615 | €31,702 | €32,813 | €33,950 | €35,112 | €36,298 | €37,510 | €38,747 | €40,008 | €41,295 | €42,607 | €43,943 | €45,305 | €46,692 | — | — |
| EQUIPMENT AND FIXTURES · Depreciation charge | €840 | €840 | €953 | €953 | €953 | €953 | €1,012 | €1,012 | €1,037 | €1,062 | €1,087 | €1,112 | €1,137 | €1,162 | €1,187 | €1,212 | €1,237 | €1,262 | €1,287 | €1,312 | €1,337 | €1,362 | €1,387 | €1,412 | €11,813 | €15,290 |
| EQUIPMENT AND FIXTURES · Accumulated depreciation: closing | €21,840 | €22,680 | €23,633 | €24,587 | €25,540 | €26,493 | €27,505 | €28,517 | €29,553 | €30,615 | €31,702 | €32,813 | €33,950 | €35,112 | €36,298 | €37,510 | €38,747 | €40,008 | €41,295 | €42,607 | €43,943 | €45,305 | €46,692 | €48,103 | €32,813 | €48,103 |
| EQUIPMENT AND FIXTURES · Net book value | €28,560 | €27,720 | €33,567 | €32,613 | €31,660 | €30,707 | €33,195 | €32,183 | €32,647 | €33,085 | €33,498 | €33,887 | €34,250 | €34,588 | €34,902 | €35,190 | €35,453 | €35,692 | €35,905 | €36,093 | €36,257 | €36,395 | €36,508 | €36,597 | €33,887 | €36,597 |
| WEBSITE AND SOFTWARE · Cost: opening | €60,000 | €60,000 | €60,000 | €60,000 | €60,000 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | — | — |
| WEBSITE AND SOFTWARE · Additions (capex) | €0 | €0 | €0 | €0 | €1,200 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €30,000 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €1,200 | €30,000 |
| WEBSITE AND SOFTWARE · Cost: closing | €60,000 | €60,000 | €60,000 | €60,000 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €61,200 | €91,200 |
| WEBSITE AND SOFTWARE · Accumulated depreciation: opening | €32,000 | €33,667 | €35,333 | €37,000 | €38,667 | €40,367 | €42,067 | €43,767 | €45,467 | €47,167 | €48,867 | €50,567 | €52,267 | €53,967 | €56,500 | €59,033 | €61,567 | €64,100 | €66,633 | €69,167 | €71,700 | €74,233 | €76,767 | €79,300 | — | — |
| WEBSITE AND SOFTWARE · Depreciation charge | €1,667 | €1,667 | €1,667 | €1,667 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €20,267 | €29,567 |
| WEBSITE AND SOFTWARE · Accumulated depreciation: closing | €33,667 | €35,333 | €37,000 | €38,667 | €40,367 | €42,067 | €43,767 | €45,467 | €47,167 | €48,867 | €50,567 | €52,267 | €53,967 | €56,500 | €59,033 | €61,567 | €64,100 | €66,633 | €69,167 | €71,700 | €74,233 | €76,767 | €79,300 | €81,833 | €52,267 | €81,833 |
| WEBSITE AND SOFTWARE · Net book value | €26,333 | €24,667 | €23,000 | €21,333 | €20,833 | €19,133 | €17,433 | €15,733 | €14,033 | €12,333 | €10,633 | €8,933 | €7,233 | €34,700 | €32,167 | €29,633 | €27,100 | €24,567 | €22,033 | €19,500 | €16,967 | €14,433 | €11,900 | €9,367 | €8,933 | €9,367 |
| TOTAL · Capex (to cash flow) | €2,400 | €0 | €6,800 | €0 | €1,200 | €0 | €3,500 | €0 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €31,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €19,900 | €48,000 |
| TOTAL · Depreciation (to P&L) | €2,507 | €2,507 | €2,620 | €2,620 | €2,653 | €2,653 | €2,712 | €2,712 | €2,737 | €2,762 | €2,787 | €2,812 | €2,837 | €3,695 | €3,720 | €3,745 | €3,770 | €3,795 | €3,820 | €3,845 | €3,870 | €3,895 | €3,920 | €3,945 | €32,080 | €44,857 |
| TOTAL · NET BOOK VALUE (to balance sheet) | €54,893 | €52,387 | €56,567 | €53,947 | €52,493 | €49,840 | €50,628 | €47,917 | €46,680 | €45,418 | €44,132 | €42,820 | €41,483 | €69,288 | €67,068 | €64,823 | €62,553 | €60,258 | €57,938 | €55,593 | €53,223 | €50,828 | €48,408 | €45,963 | €42,820 | €45,963 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TERM LOAN · Opening balance | €400,000 | €392,828 | €385,612 | €378,351 | €371,044 | €363,691 | €356,293 | €348,848 | €341,357 | €333,819 | €326,233 | €318,601 | €310,920 | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | — | — |
| TERM LOAN · Drawdowns | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TERM LOAN · Interest expense (paid in the month) | €2,500 | €2,455 | €2,410 | €2,365 | €2,319 | €2,273 | €2,227 | €2,180 | €2,133 | €2,086 | €2,039 | €1,991 | €1,943 | €1,895 | €1,846 | €1,797 | €1,748 | €1,699 | €1,649 | €1,599 | €1,548 | €1,498 | €1,446 | €1,395 | €26,979 | €20,064 |
| TERM LOAN · Principal repaid | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| TERM LOAN · CLOSING BALANCE | €392,828 | €385,612 | €378,351 | €371,044 | €363,691 | €356,293 | €348,848 | €341,357 | €333,819 | €326,233 | €318,601 | €310,920 | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €310,920 | €214,926 |
| TERM LOAN · Balance after a further 12 instalments (annuity formula) | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €206,597 | €198,217 | €189,784 | €181,299 | €172,760 | €164,169 | €155,523 | €146,823 | €138,070 | €129,261 | €120,397 | €111,478 | €214,926 | €111,478 |
| TERM LOAN · Current portion (due within 12 months) | €89,636 | €90,196 | €90,760 | €91,327 | €91,898 | €92,473 | €93,051 | €93,632 | €94,217 | €94,806 | €95,399 | €95,995 | €96,595 | €97,199 | €97,806 | €98,417 | €99,033 | €99,652 | €100,274 | €100,901 | €101,532 | €102,166 | €102,805 | €103,447 | €95,995 | €103,447 |
| TERM LOAN · Non-current portion | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €206,597 | €198,217 | €189,784 | €181,299 | €172,760 | €164,169 | €155,523 | €146,823 | €138,070 | €129,261 | €120,397 | €111,478 | €214,926 | €111,478 |
| TERM LOAN · Debt service (interest plus principal) | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €116,059 | €116,059 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| OUTPUT VAT · Shopify EU: (gross less discounts less refunds plus shipping) x rate | €25,936 | €26,092 | €29,570 | €29,330 | €33,743 | €31,587 | €29,384 | €29,916 | €33,050 | €38,104 | €54,781 | €48,761 | €30,967 | €29,357 | €33,658 | €35,444 | €38,063 | €37,603 | €36,304 | €36,176 | €41,475 | €47,818 | €68,746 | €61,192 | €410,253 | €496,805 |
| OUTPUT VAT · Amazon EU: (gross less discounts less refunds) x rate | €26,035 | €22,191 | €26,224 | €28,768 | €31,278 | €28,621 | €25,774 | €25,110 | €30,006 | €34,708 | €50,064 | €44,709 | €28,488 | €27,096 | €31,168 | €32,931 | €35,481 | €35,168 | €34,066 | €34,057 | €39,175 | €45,315 | €65,363 | €58,372 | €373,489 | €466,683 |
| OUTPUT VAT · Walmart US: exports zero-rated | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| OUTPUT VAT · Total output VAT | €51,971 | €48,282 | €55,794 | €58,098 | €65,021 | €60,208 | €55,158 | €55,026 | €63,056 | €72,813 | €104,845 | €93,470 | €59,456 | €56,454 | €64,826 | €68,375 | €73,545 | €72,771 | €70,370 | €70,233 | €80,651 | €93,133 | €134,110 | €119,564 | €783,742 | €963,488 |
| INPUT VAT (recoverable) · Carrier and 3PL (share bearing NL VAT) | €2,984 | €3,048 | €3,540 | €3,529 | €3,940 | €3,812 | €3,676 | €3,587 | €3,925 | €4,515 | €6,475 | €5,750 | €3,643 | €3,446 | €3,941 | €4,141 | €4,436 | €4,372 | €4,211 | €4,187 | €4,789 | €5,508 | €7,900 | €7,015 | €48,782 | €57,590 |
| INPUT VAT (recoverable) · Other opex (share bearing NL VAT) | €3,763 | €3,471 | €3,668 | €3,554 | €3,598 | €3,841 | €3,641 | €3,840 | €3,662 | €3,732 | €3,960 | €3,880 | €3,749 | €3,727 | €3,790 | €3,817 | €3,856 | €3,852 | €3,835 | €3,835 | €3,914 | €4,009 | €4,318 | €4,211 | €44,610 | €46,914 |
| INPUT VAT (recoverable) · Capex | €504 | €0 | €1,428 | €0 | €252 | €0 | €735 | €0 | €315 | €315 | €315 | €315 | €315 | €6,615 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €4,179 | €10,080 |
| INPUT VAT (recoverable) · Total input VAT | €7,251 | €6,519 | €8,636 | €7,083 | €7,790 | €7,653 | €8,053 | €7,427 | €7,902 | €8,561 | €10,750 | €9,945 | €7,707 | €13,788 | €8,046 | €8,273 | €8,607 | €8,539 | €8,362 | €8,337 | €9,018 | €9,832 | €12,533 | €11,542 | €97,571 | €114,584 |
| VAT PAYABLE · Net VAT charge for the month (output less input) | €44,720 | €41,763 | €47,158 | €51,015 | €57,231 | €52,555 | €47,106 | €47,599 | €55,153 | €64,251 | €94,095 | €83,525 | €51,749 | €42,665 | €56,780 | €60,103 | €64,937 | €64,232 | €62,009 | €61,896 | €71,633 | €83,301 | €121,577 | €108,022 | €686,171 | €848,904 |
| VAT PAYABLE · Opening VAT payable | €38,700 | €44,720 | €86,483 | €133,641 | €51,015 | €108,246 | €160,801 | €47,106 | €94,705 | €149,858 | €64,251 | €158,346 | €241,871 | €51,749 | €94,414 | €151,194 | €60,103 | €125,040 | €189,272 | €62,009 | €123,905 | €195,537 | €83,301 | €204,878 | — | — |
| VAT PAYABLE · VAT paid (quarter balance settled in the month after quarter end) | −€38,700 | €0 | €0 | −€133,641 | €0 | €0 | −€160,801 | €0 | €0 | −€149,858 | €0 | €0 | −€241,871 | €0 | €0 | −€151,194 | €0 | €0 | −€189,272 | €0 | €0 | −€195,537 | €0 | €0 | −€483,001 | −€777,874 |
| VAT PAYABLE · CLOSING VAT PAYABLE (to balance sheet) | €44,720 | €86,483 | €133,641 | €51,015 | €108,246 | €160,801 | €47,106 | €94,705 | €149,858 | €64,251 | €158,346 | €241,871 | €51,749 | €94,414 | €151,194 | €60,103 | €125,040 | €189,272 | €62,009 | €123,905 | €195,537 | €83,301 | €204,878 | €312,901 | €241,871 | €312,901 |
| MEMO · Import VAT deferred under Article 23 (FOB received x NL rate; declared and reclaimed on the same return, no cash) | €32,340 | €10,080 | €16,170 | €0 | €29,820 | €10,920 | €9,660 | €7,140 | €47,460 | €45,780 | €13,020 | €28,078 | €42,917 | €9,080 | €23,702 | €24,088 | €26,362 | €20,680 | €27,898 | €41,378 | €42,446 | €84,003 | €35,195 | €48,321 | €250,468 | €426,070 |
| Metric | 2026-01 Budget | 2026-02 Budget | 2026-03 Budget | 2026-04 Budget | 2026-05 Budget | 2026-06 Budget | 2026-07 Budget | 2026-08 Budget | 2026-09 Budget | 2026-10 Budget | 2026-11 Budget | 2026-12 Budget | FY2026 Budget |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| VOLUMES AND NET REVENUE · Shopify EU (DTC): orders | 1,978 | 1,840 | 2,070 | 2,139 | 2,254 | 2,185 | 2,070 | 2,024 | 2,277 | 2,576 | 3,634 | 3,174 | 28,221 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): orders | 2,322 | 2,160 | 2,430 | 2,511 | 2,646 | 2,565 | 2,430 | 2,376 | 2,673 | 3,024 | 4,266 | 3,726 | 33,129 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): orders | 320 | 400 | 500 | 600 | 700 | 800 | 900 | 1,000 | 1,100 | 1,250 | 1,700 | 1,500 | 10,770 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): units per order | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): units per order | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): units per order | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): units | 2,670.3 | 2,484 | 2,794.5 | 2,887.65 | 3,042.9 | 2,949.75 | 2,794.5 | 2,732.4 | 3,073.95 | 3,477.6 | 4,905.9 | 4,284.9 | 38,098.35 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): units | 2,670.3 | 2,484 | 2,794.5 | 2,887.65 | 3,042.9 | 2,949.75 | 2,794.5 | 2,732.4 | 3,073.95 | 3,477.6 | 4,905.9 | 4,284.9 | 38,098.35 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): units | 384 | 480 | 600 | 720 | 840 | 960 | 1,080 | 1,200 | 1,320 | 1,500 | 2,040 | 1,800 | 12,924 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): net revenue per order (EUR) | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): net revenue per order (EUR) | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): net revenue per order (EUR) | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): net revenue | €146,372 | €136,160 | €153,180 | €158,286 | €166,796 | €161,690 | €153,180 | €149,776 | €168,498 | €190,624 | €268,916 | €234,876 | €2,088,354 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): net revenue | €132,354 | €123,120 | €138,510 | €143,127 | €150,822 | €146,205 | €138,510 | €135,432 | €152,361 | €172,368 | €243,162 | €212,382 | €1,888,353 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): net revenue | €17,600 | €22,000 | €27,500 | €33,000 | €38,500 | €44,000 | €49,500 | €55,000 | €60,500 | €68,750 | €93,500 | €82,500 | €592,350 |
| VOLUMES AND NET REVENUE · NET REVENUE | €296,326 | €281,280 | €319,190 | €334,413 | €356,118 | €351,895 | €341,190 | €340,208 | €381,359 | €431,742 | €605,578 | €529,758 | €4,569,057 |
| VOLUMES AND NET REVENUE · Total orders | 4,620 | 4,400 | 5,000 | 5,250 | 5,600 | 5,550 | 5,400 | 5,400 | 6,050 | 6,850 | 9,600 | 8,400 | 72,120 |
| VOLUMES AND NET REVENUE · Total units | 5,724.6 | 5,448 | 6,189 | 6,495.3 | 6,925.8 | 6,859.5 | 6,669 | 6,664.8 | 7,467.9 | 8,455.2 | 11,851.8 | 10,369.8 | 89,120.7 |
| COST RATIOS AND CONTRIBUTION · Cost of goods sold as share of net revenue | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% |
| COST RATIOS AND CONTRIBUTION · Cost of goods sold | −€111,122 | −€105,480 | −€119,696 | −€125,405 | −€133,544 | −€131,961 | −€127,946 | −€127,578 | −€143,010 | −€161,903 | −€227,092 | −€198,659 | −€1,713,396 |
| COST RATIOS AND CONTRIBUTION · GROSS PROFIT | €185,204 | €175,800 | €199,494 | €209,008 | €222,574 | €219,934 | €213,244 | €212,630 | €238,349 | €269,839 | €378,486 | €331,099 | €2,855,661 |
| COST RATIOS AND CONTRIBUTION · Shopify EU (DTC): variable channel costs as share of net revenue | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% |
| COST RATIOS AND CONTRIBUTION · Amazon EU (FBA): variable channel costs as share of net revenue | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% |
| COST RATIOS AND CONTRIBUTION · Walmart US (WFS): variable channel costs as share of net revenue | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% |
| COST RATIOS AND CONTRIBUTION · Variable channel costs | −€58,157 | −€55,562 | −€63,223 | −€66,522 | −€71,067 | −€70,628 | −€68,943 | −€69,127 | −€77,410 | −€87,654 | −€122,749 | −€107,428 | −€918,469 |
| COST RATIOS AND CONTRIBUTION · CONTRIBUTION BEFORE MARKETING (CM1) | €127,047 | €120,238 | €136,271 | €142,486 | €151,507 | €149,307 | €144,301 | €143,503 | €160,939 | €182,184 | €255,738 | €223,671 | €1,937,192 |
| COST RATIOS AND CONTRIBUTION · Shopify EU (DTC): paid media as share of net revenue | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% |
| COST RATIOS AND CONTRIBUTION · Amazon EU (FBA): paid media as share of net revenue | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% |
| COST RATIOS AND CONTRIBUTION · Walmart US (WFS): paid media as share of net revenue | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% |
| COST RATIOS AND CONTRIBUTION · Shopify EU (DTC): paid media | −€24,883 | −€23,147 | −€26,041 | −€26,909 | −€28,355 | −€27,487 | −€26,041 | −€25,462 | −€28,645 | −€32,406 | −€45,716 | −€39,929 | −€355,020 |
| COST RATIOS AND CONTRIBUTION · Amazon EU (FBA): paid media | −€11,250 | −€10,465 | −€11,773 | −€12,166 | −€12,820 | −€12,427 | −€11,773 | −€11,512 | −€12,951 | −€14,651 | −€20,669 | −€18,052 | −€160,510 |
| COST RATIOS AND CONTRIBUTION · Walmart US (WFS): paid media | −€1,936 | −€2,420 | −€3,025 | −€3,630 | −€4,235 | −€4,840 | −€5,445 | −€6,050 | −€6,655 | −€7,562 | −€10,285 | −€9,075 | −€65,158 |
| COST RATIOS AND CONTRIBUTION · Total paid media | −€38,069 | −€36,032 | −€40,839 | −€42,704 | −€45,410 | −€44,755 | −€43,259 | −€43,024 | −€48,250 | −€54,620 | −€76,669 | −€67,056 | −€580,689 |
| COST RATIOS AND CONTRIBUTION · CONTRIBUTION AFTER MARKETING (CM2) | €88,978 | €84,205 | €95,432 | €99,782 | €106,097 | €104,552 | €101,042 | €100,480 | €112,689 | €127,565 | €179,068 | €156,614 | €1,356,503 |
| OPERATING EXPENSES · Salaries and wages (incl. employer costs) | −€44,000 | −€44,000 | −€44,000 | −€47,500 | −€47,500 | −€47,500 | −€47,500 | −€47,500 | −€50,200 | −€50,200 | −€50,200 | −€50,200 | −€570,300 |
| OPERATING EXPENSES · Contractors and freelancers | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€54,000 |
| OPERATING EXPENSES · Rent and facilities | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€57,600 |
| OPERATING EXPENSES · Software, apps and platform subscriptions | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€48,000 |
| OPERATING EXPENSES · Professional fees (finance, legal, audit) | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€36,000 |
| OPERATING EXPENSES · Insurance | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€13,800 |
| OPERATING EXPENSES · Travel and entertainment | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€14,400 |
| OPERATING EXPENSES · Content, creative and PR (non-media) | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€60,000 |
| OPERATING EXPENSES · Customer service (per order) | −€3,003 | −€2,860 | −€3,250 | −€3,412 | −€3,640 | −€3,608 | −€3,510 | −€3,510 | −€3,932 | −€4,452 | −€6,240 | −€5,460 | −€46,878 |
| OPERATING EXPENSES · Office and other G&A | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€19,200 |
| OPERATING EXPENSES · Bank charges and FX costs | −€444 | −€422 | −€479 | −€502 | −€534 | −€528 | −€512 | −€510 | −€572 | −€648 | −€908 | −€795 | −€6,854 |
| OPERATING EXPENSES · Recruitment and training | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€8,400 |
| OPERATING EXPENSES · TOTAL OPERATING EXPENSES | −€73,397 | −€73,232 | −€73,679 | −€77,364 | −€77,624 | −€77,585 | −€77,472 | −€77,470 | −€80,655 | −€81,250 | −€83,298 | −€82,405 | −€935,432 |
| OPERATING EXPENSES · EBITDA | €15,580 | €10,973 | €21,753 | €22,418 | €28,472 | €26,966 | €23,570 | €23,009 | €32,035 | €46,314 | €95,770 | €74,210 | €421,072 |
| OPERATING EXPENSES · Depreciation | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€27,600 |
| OPERATING EXPENSES · Interest on term loan | −€2,500 | −€2,450 | −€2,400 | −€2,350 | −€2,300 | −€2,250 | −€2,200 | −€2,150 | −€2,100 | −€2,050 | −€2,000 | −€1,950 | −€26,700 |
| OPERATING EXPENSES · PROFIT BEFORE TAX | €10,780 | €6,223 | €17,053 | €17,768 | €23,872 | €22,416 | €19,070 | €18,559 | €27,635 | €41,964 | €91,470 | €69,960 | €366,772 |
| OPERATING EXPENSES · Corporate income tax (budget: 19% of positive profit) | −€2,048 | −€1,182 | −€3,240 | −€3,376 | −€4,536 | −€4,259 | −€3,623 | −€3,526 | −€5,251 | −€7,973 | −€17,379 | −€13,292 | −€69,687 |
| OPERATING EXPENSES · NET PROFIT | €8,732 | €5,041 | €13,813 | €14,392 | €19,337 | €18,157 | €15,447 | €15,033 | €22,384 | €33,991 | €74,090 | €56,667 | €297,085 |
| BUDGETED MONTH-END BALANCES (per the FY26 budget pack) · Cash at bank | €395,000 | €388,000 | €412,000 | €401,000 | €430,000 | €452,000 | €447,000 | €438,000 | €405,000 | €372,000 | €455,000 | €548,000 | €548,000 |
| BUDGETED MONTH-END BALANCES (per the FY26 budget pack) · Inventory on hand, net | €615,000 | €590,000 | €572,000 | €540,000 | €556,000 | €530,000 | €505,000 | €520,000 | €615,000 | €690,000 | €610,000 | €505,000 | €505,000 |
| BUDGETED MONTH-END BALANCES (per the FY26 budget pack) · Marketplace and payment receivables | €105,000 | €98,000 | €108,000 | €112,000 | €120,000 | €118,000 | €112,000 | €114,000 | €125,000 | €140,000 | €205,000 | €178,000 | €178,000 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): orders | 1,715 | 1,697 | 1,954 | 1,940 | 2,188 | 2,135 | 2,007 | 1,978 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 15,614 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Cookware | 502 | 520 | 571 | 566 | 688 | 636 | 578 | 579 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,640 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Knives | 346 | 316 | 369 | 379 | 395 | 414 | 369 | 388 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 2,976 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Textiles | 630 | 623 | 751 | 751 | 795 | 754 | 744 | 733 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 5,781 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Tableware | 449 | 448 | 526 | 483 | 583 | 548 | 521 | 535 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,093 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Storage | 369 | 363 | 432 | 451 | 468 | 469 | 447 | 432 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,431 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): total units (calc) | 2,296 | 2,270 | 2,649 | 2,630 | 2,929 | 2,821 | 2,659 | 2,667 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 20,921 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): orders | 2,273 | 1,962 | 2,308 | 2,509 | 2,690 | 2,489 | 2,287 | 2,228 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 18,746 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Cookware | 470 | 405 | 495 | 505 | 550 | 537 | 441 | 434 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,837 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Knives | 515 | 451 | 506 | 590 | 636 | 580 | 526 | 503 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,307 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Textiles | 574 | 489 | 600 | 662 | 690 | 571 | 554 | 584 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,724 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Tableware | 614 | 542 | 618 | 685 | 761 | 685 | 679 | 634 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 5,218 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Storage | 444 | 369 | 432 | 434 | 489 | 485 | 403 | 418 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,474 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): total units (calc) | 2,617 | 2,256 | 2,651 | 2,876 | 3,126 | 2,858 | 2,603 | 2,573 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 21,560 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): orders | 202 | 233 | 319 | 411 | 472 | 560 | 584 | 707 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,488 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Cookware | 61 | 67 | 102 | 126 | 153 | 180 | 170 | 222 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,081 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Knives | 35 | 38 | 60 | 77 | 83 | 101 | 105 | 130 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 629 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Textiles | 49 | 59 | 76 | 98 | 120 | 133 | 145 | 164 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 844 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Tableware | 63 | 72 | 92 | 121 | 130 | 170 | 177 | 213 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,038 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Storage | 35 | 42 | 55 | 73 | 78 | 99 | 112 | 127 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 621 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): total units (calc) | 243 | 278 | 385 | 495 | 564 | 683 | 709 | 856 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,213 | — |
| VOLUMES (orders and units by channel and category) · Shopify: first-time customers (orders from new customers) | 1,027 | 1,008 | 1,156 | 1,102 | 1,332 | 1,325 | 1,140 | 1,127 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 9,217 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Cookware | €118.53 | €119.70 | €116.56 | €119.15 | €118.83 | €114.96 | €116.58 | €120.32 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €118.08 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Knives | €71.30 | €71.43 | €72.25 | €71.68 | €73.46 | €71.40 | €71.53 | €73.10 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €72.02 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Textiles | €45.84 | €46.37 | €46.55 | €45.86 | €46.29 | €46.30 | €47.13 | €45.48 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €46.23 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Tableware | €37.58 | €38.06 | €37.90 | €38.44 | €36.97 | €37.49 | €38.03 | €37.83 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €37.79 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Storage | €29.08 | €29.37 | €29.16 | €29.38 | €28.63 | €28.73 | €29.41 | €29.29 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €29.13 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Cookware | €108.02 | €110.39 | €109.04 | €108.35 | €111.40 | €109.46 | €108.06 | €109.13 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €109.23 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Knives | €65.67 | €65.86 | €65.27 | €65.58 | €65.69 | €65.00 | €66.26 | €66.66 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €65.75 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Textiles | €42.59 | €41.78 | €41.54 | €42.23 | €42.48 | €42.44 | €40.84 | €42.16 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €42.01 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Tableware | €35.00 | €35.01 | €34.96 | €34.35 | €34.62 | €34.87 | €34.79 | €35.18 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €34.85 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Storage | €27.34 | €27.17 | €27.02 | €26.75 | €26.78 | €26.91 | €27.04 | €26.55 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €26.95 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Cookware | US$131.13 | US$126.45 | US$127.61 | US$130.37 | US$129.77 | US$130.78 | US$129.70 | US$125.81 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$128.95 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Knives | US$79.69 | US$79.22 | US$79.01 | US$79.14 | US$79.82 | US$79.52 | US$79.73 | US$77.98 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$79.26 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Textiles | US$48.78 | US$48.68 | US$48.35 | US$49.35 | US$48.13 | US$49.46 | US$48.70 | US$48.94 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$48.80 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Tableware | US$41.75 | US$41.92 | US$41.98 | US$41.97 | US$42.67 | US$42.07 | US$41.66 | US$42.15 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$42.02 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Storage | US$32.14 | US$31.31 | US$32.42 | US$32.22 | US$31.87 | US$31.81 | US$31.72 | US$31.87 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$31.92 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): discounts and coupons | €11,197 | €12,487 | €13,854 | €14,295 | €13,958 | €14,197 | €14,759 | €13,584 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €108,331 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): refunds and returns (value) | €8,595 | €7,412 | €9,280 | €10,168 | €11,576 | €10,932 | €10,534 | €11,568 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €80,065 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): units returned | 132 | 117 | 161 | 163 | 190 | 178 | 174 | 175 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,290 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): returned stock recovered to sellable inventory (EUR at cost) | €1,733 | €1,544 | €1,936 | €2,047 | €2,557 | €2,614 | €2,331 | €2,363 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €17,125 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): discounts and coupons | €5,030 | €5,358 | €6,412 | €5,829 | €7,505 | €6,226 | €4,869 | €5,466 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €46,695 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): refunds and returns (value) | €10,635 | €10,237 | €10,867 | €10,344 | €11,721 | €11,808 | €9,056 | €10,961 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €85,629 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): units returned | 189 | 191 | 211 | 191 | 219 | 222 | 180 | 211 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,614 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): returned stock recovered to sellable inventory (EUR at cost) | €2,377 | €2,276 | €2,990 | €2,357 | €2,801 | €3,160 | €2,219 | €2,547 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €20,727 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): discounts and coupons | US$821.00 | US$997.00 | US$1,323.00 | US$1,761.00 | US$2,209.00 | US$2,289.00 | US$2,316.00 | US$2,623.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$14,339.00 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): refunds and returns (value) | US$1,571.00 | US$1,724.00 | US$2,387.00 | US$3,279.00 | US$3,376.00 | US$3,783.00 | US$4,060.00 | US$5,036.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$25,216.00 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): units returned | 21 | 26 | 32 | 47 | 48 | 53 | 56 | 66 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 349 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): returned stock recovered to sellable inventory (EUR at cost) | €269 | €375 | €432 | €573 | €675 | €741 | €775 | €929 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €4,769 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify: shipping charged to customers ex VAT | €5,655 | €5,759 | €6,668 | €6,672 | €7,610 | €7,608 | €6,829 | €6,827 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €53,628 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: payment processing fees and chargebacks | €3,706 | €3,694 | €4,179 | €4,145 | €4,838 | €4,506 | €4,186 | €4,303 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €33,557 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: carrier shipping cost | €10,361 | €10,561 | €12,292 | €12,426 | €13,945 | €13,225 | €12,987 | €12,752 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €98,549 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: 3PL pick, pack and packaging | €6,356 | €6,513 | €7,539 | €7,346 | €8,127 | €8,133 | €7,609 | €7,345 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €58,968 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: paid media, Meta | €14,925 | €15,728 | €19,266 | €17,843 | €20,699 | €20,117 | €19,621 | €20,485 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €148,684 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: paid media, Google | €6,396 | €6,740 | €8,257 | €7,647 | €8,871 | €8,621 | €8,409 | €8,779 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €63,720 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: referral fees (incl. refund administration fee) | €19,369 | €16,544 | €19,515 | €21,360 | €23,238 | €21,297 | €19,131 | €18,702 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €159,156 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: FBA fulfilment fees | €13,671 | €11,760 | €13,932 | €15,523 | €16,386 | €15,772 | €13,915 | €13,859 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €114,818 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: FBA storage, aged inventory and other fees | €1,527 | €1,223 | €1,367 | €1,641 | €1,598 | €3,382 | €1,423 | €1,285 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €13,446 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: advertising (Sponsored Products and Brands) | €11,057 | €9,410 | €11,456 | €13,283 | €15,111 | €13,890 | €12,615 | €11,563 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €98,385 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: FBA inbound placement and freight | €1,230 | €992 | €1,135 | €1,376 | €1,462 | €1,339 | €1,151 | €1,113 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €9,798 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: referral fees (USD) | US$2,181.00 | US$2,395.00 | US$3,505.00 | US$4,462.00 | US$5,206.00 | US$6,357.00 | US$6,305.00 | US$7,719.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$38,130.00 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: WFS fulfilment fees (USD) | US$1,543.00 | US$1,730.00 | US$2,384.00 | US$3,103.00 | US$3,520.00 | US$4,306.00 | US$4,432.00 | US$5,424.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$26,442.00 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: WFS storage fees (USD) | US$131.00 | US$159.00 | US$191.00 | US$284.00 | US$377.00 | US$412.00 | US$422.00 | US$517.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$2,493.00 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: Walmart Connect advertising (USD) | US$2,131.00 | US$2,485.00 | US$3,385.00 | US$4,132.00 | US$4,487.00 | US$5,590.00 | US$4,956.00 | US$6,840.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$34,006.00 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Cookware | €39.90 | €40.18 | €40.36 | €40.66 | €41.06 | €40.76 | €40.81 | €41.35 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €40.64 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Knives | €20.88 | €21.13 | €21.32 | €21.19 | €21.39 | €21.32 | €21.58 | €21.57 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €21.30 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Textiles | €14.67 | €14.61 | €14.66 | €14.69 | €14.72 | €14.74 | €14.84 | €14.94 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €14.73 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Tableware | €12.93 | €13.12 | €13.14 | €13.17 | €13.30 | €13.26 | €13.38 | €13.41 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €13.21 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Storage | €10.52 | €10.59 | €10.55 | €10.65 | €10.66 | €10.70 | €10.78 | €10.82 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €10.66 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Cookware | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €0 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Knives | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €0 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Textiles | €0 | €0 | €3,800 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €3,800 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Tableware | €0 | €0 | €0 | €0 | €0 | €0 | €2,100 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €2,100 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Storage | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €0 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Salaries and wages (incl. employer costs) | €43,800 | €43,900 | €44,100 | €47,200 | €47,300 | €47,600 | €47,500 | €47,900 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €369,300 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Contractors and freelancers | €5,056 | €4,877 | €4,502 | €4,495 | €4,172 | €6,301 | €5,372 | €4,804 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €39,579 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Rent and facilities | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €38,400 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Software, apps and platform subscriptions | €4,056 | €4,090 | €4,102 | €4,171 | €4,253 | €4,383 | €4,437 | €4,512 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €34,004 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Professional fees (finance, legal, audit) | €3,410 | €3,074 | €3,178 | €3,262 | €3,267 | €2,986 | €3,135 | €3,358 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €25,670 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Insurance | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €9,200 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Travel and entertainment | €1,765 | €1,137 | €1,503 | €1,091 | €942 | €1,413 | €688 | €1,869 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €10,408 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Content, creative and PR (non-media) | €6,719 | €5,921 | €5,117 | €6,119 | €5,586 | €6,021 | €5,795 | €6,407 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €47,685 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Customer service (per order) | €2,946 | €2,812 | €3,283 | €3,431 | €3,890 | €3,713 | €3,512 | €3,419 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €27,006 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Office and other G&A | €1,825 | €1,606 | €1,720 | €1,762 | €2,110 | €1,495 | €1,774 | €1,828 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €14,120 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Bank charges and FX costs | €398 | €399 | €476 | €463 | €528 | €485 | €474 | €496 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €3,719 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Recruitment and training | €857 | €589 | €2,400 | €488 | €983 | €991 | €864 | €1,098 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €8,270 | — |
| CAPITAL EXPENDITURE (EUR, ex VAT) · Capex: equipment and fixtures | €2,400 | €0 | €6,800 | €0 | €0 | €0 | €3,500 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €12,700 | — |
| CAPITAL EXPENDITURE (EUR, ex VAT) · Capex: website and software development | €0 | €0 | €0 | €0 | €1,200 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €1,200 | — |
| CASH ACTUALS (EUR, per bank statements) · Shopify EU (DTC): payouts received | €149,666 | €146,825 | €168,963 | €169,633 | €188,403 | €182,464 | €171,755 | €172,056 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €1,349,765 | — |
| CASH ACTUALS (EUR, per bank statements) · Amazon EU (FBA): payouts received | €160,924 | €84,432 | €100,247 | €111,610 | €119,921 | €118,012 | €126,346 | €103,721 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €925,213 | — |
| CASH ACTUALS (EUR, per bank statements) · Walmart US (WFS): payouts received | €1,863 | €7,904 | €9,921 | €13,155 | €18,461 | €19,225 | €23,324 | €22,881 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €116,734 | — |
| CASH ACTUALS (EUR, per bank statements) · Payments to logistics and fulfilment suppliers | €55,682 | €60,395 | €34,443 | €31,879 | €25,464 | €47,660 | €39,060 | €30,935 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €325,518 | — |
| CASH ACTUALS (EUR, per bank statements) · Payments to Meta and Google | €38,996 | €22,390 | €25,801 | €26,553 | €27,834 | €29,680 | €28,784 | €27,779 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €227,817 | — |
| CASH ACTUALS (EUR, per bank statements) · Payments to other opex suppliers | €51,273 | €29,061 | €34,354 | €33,850 | €43,152 | €34,071 | €33,609 | €34,730 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €294,100 | — |
| Balance | EUR |
|---|---|
| Cash at bank | €380,000 |
| Shopify Payments receivable | €14,900 |
| Amazon settlement receivable incl. reserve | €118,600 |
| Walmart settlement receivable | €0 |
| Inventory on hand at landed cost: Cookware | €186,000 |
| Inventory on hand at landed cost: Knives | €98,000 |
| Inventory on hand at landed cost: Textiles | €142,000 |
| Inventory on hand at landed cost: Tableware | €121,000 |
| Inventory on hand at landed cost: Storage | €96,000 |
| Slow-moving inventory provision | €18,000 |
| Inventory in transit (FOB value of shipped POs) | €154,000 |
| Supplier deposits (prepayments on open POs) | €23,100 |
| Other receivables and prepaid expenses | €21,500 |
| Equipment and fixtures: cost | €48,000 |
| Equipment and fixtures: accumulated depreciation | €21,000 |
| Website and software: cost | €60,000 |
| Website and software: accumulated depreciation | €32,000 |
| Trade payables: logistics and fulfilment | €62,300 |
| Trade payables: paid media | €24,800 |
| Trade payables: other opex | €41,600 |
| Wage tax and social charges payable | €15,900 |
| Refund liability | €19,400 |
| VAT payable | €38,700 |
| Corporate income tax payable (FY25) | €18,400 |
| Term loan | €400,000 |
| Share capital | €250,000 |
| Retained earnings | €521,000 |
| Opening balance check: assets less liabilities less equity (must be zero) | €0 |
From the CFO review to accountable action
Selected scenario figures update with the model. Interpretations, risks and actions are illustrative editorial commentary and must be reviewed after any input changes.
YTD financial net revenue is EUR 2,432,918, a variance of EUR -187,702 against budget. Gross margin is 63.3% compared with 62.5% budget. Contribution after marketing is EUR 647,256 and EBITDA is EUR 19,895 compared with EUR 172,743 budget.
Full-year outlook (actual plus Base forecast): net revenue EUR 4,311k (-5.7% vs budget), EBITDA EUR 136k (3.2% of revenue) and net profit EUR 63k. Cash closes December at EUR 611k, of which EUR 242k is the Q4 VAT that leaves in January, so the underlying year-end position is EUR 369k.
The cash schedule measures weekly closing balances. Review payment dates and daily liquidity before approving commitments; a positive weekly close does not establish that cash remains above the reserve throughout the week.
The selected Base case has a lowest forecast month-end cash balance of EUR 1,825 in Oct-27. The gap against the cash reserve is EUR -148,175. Negative cash represents an unfunded requirement. Facility availability, costs and management actions must be agreed separately.
Channel revenue is below budget by EUR 194,890. The bridge shows EUR -212,117 from unit volume and EUR 17,228 from price and mix. A separate EUR 7,188 refund provision adjustment completes the financial net revenue variance of EUR -187,702. Walmart orders total 3,488 against 5,220 budget.
For January-August 2026, Shopify orders are -5.7% vs budget and Amazon orders are -3.6%. Financial net revenue per order is EUR 64.28 against a YTD budget of EUR 63.58. YTD channel refunds are 6.9% of gross sales. Review the fictional Q2 Textiles quality issue against the returns schedule.
Cost of selling is the second problem. Variable channel costs (payment, referral, fulfilment, storage and inbound) were EUR 550k, 5.1% over budget, driven by Amazon FBA fee changes and the peak storage multiplier. Paid media of EUR 342k is close to budget in total, but its efficiency is not: Shopify paid CAC moved from EUR 21 in January to EUR 26 in August, and Shopify ROAS from 5.9x to 5.0x. Contribution margin after marketing is 26.6% against a 29.8% budget: that 3.2 point gap on the full-year revenue is EUR 137k of profit.
Operating expenses are EUR 627k, 3.2% over budget. Salaries are on plan; the overrun is discretionary: content and creative EUR 8k over (19%), recruitment EUR 3k over, contractors EUR 4k over. None of these lines has an approval owner today; the action list fixes that.
Cash at Aug-26 is EUR 391k against a budgeted EUR 438k. Inventory on hand is EUR 383k (97 days), EUR 137k below budget, because the business ran stock down after a weak Q2 rather than because it bought well. The cash conversion cycle is 77 days (DIO 97, DSO 11, DPO 31).
The 13-week forecast starts from EUR 351k and ends the week of 11-Dec at EUR 539k. Receipts of EUR 1,294k are set against payments of EUR 1,105k, of which committed purchase orders EUR 213k and the Q3 VAT and OSS payment EUR 150k on 31-Oct, which is what produces the low point in the following week. The forecast reconciles to the December balance sheet to the euro (Checks).
Inventory is unbalanced rather than short. At the last actual month Cookware carried 23 days of cover and Knives 52, against Tableware at 208 days and Storage at 302. The register shows EUR 692k FOB of open orders with EUR 354k of cash still to pay; the two Cookware orders arriving in September and October cover peak, and the Tableware order placed for January should be cut or deferred while the slow-moving provision stands at EUR 7k.
Receivables are clean apart from two items: an Amazon FBA reimbursement claim of EUR 4,120 open 47 days and a disputed forwarder invoice of EUR 2,000 (47 days past due) on the payables side. Marketplace balances of EUR 105k are 11 days of settlements, in line with the platform cycles.
Base: FY2027 net revenue EUR 5,611k, EBITDA EUR 239k (4.3%), lowest cash EUR 2k. Downside: revenue EUR 4,478k, EBITDA EUR -263k, lowest cash EUR -215k, a funding need of EUR 365k against the buffer. Upside: revenue EUR 6,376k, EBITDA EUR 677k, lowest cash EUR 172k.
The downside is the case that matters for the board: it combines slower growth, higher discounting and refunds, a heavier paid-media load and the current inventory policy, and it exhausts cash in the FY2027 peak build. The contingency plan is written now, with triggers on the monthly KPIs (CM2 % below 24.8% for two months, or Shopify CAC above EUR 30), not when the trough arrives.
Amazon Date Range Reports and Walmart Payment reports for September, so fees and reserves are taken from the platform rather than from ratios.
Returns report by reason code for Textiles, to confirm whether the Q2 quality issue is closed or still running in the refund rate.
Confirmation from Foshan Crestware of the shipped date and container number for PO-2026-026, and a quote for a 40% air-freight split if the ETA slips past 25-Oct.
The September bank statements and updated payable records are needed for the October pack. Refresh the to-date column and cash dates with the corresponding reporting cutoff.
The signed facility term sheet or the amended supplier terms, whichever the CEO chooses, so the FY2027 forecast carries the real cost of funding.
| Risk | Likelihood / 5 | Impact / 5 | Score | Mitigation and owner |
|---|---|---|---|---|
| FY2027 peak-season funding gap: the Base case falls below the cash buffer in Oct-27 and the downside turns cash negative | 4 | 4 | 16 | Evaluate an additional EUR 250k inventory facility alongside the assumed EUR 150k undrawn line, or alternative supplier terms. Confirm draw conditions, costs and timing before relying on either source. |
| Amazon dependency: Amazon is 42% of FY2026 net revenue and holds a settlement reserve; an account health event stops both revenue and cash | 3 | 5 | 15 | Keep account health metrics above thresholds weekly, hold 14 days of Amazon settlements as buffer, grow Shopify share; Head of Ecommerce |
| Cookware stock-out in Q4: cover fell to 23 days at the last actual month; peak depends on two POs arriving in Sep and Oct | 3 | 4 | 12 | Track PO-2026-024 and PO-2026-026 weekly against ETA; air-freight option priced now; Operations and Supply Chain Manager |
| Overstock in Tableware and Storage: over 200 days of cover ties up cash and drives the slow-moving provision | 4 | 3 | 12 | Freeze new Tableware and Storage orders, run a Q4 bundle promotion, defer PO-2026-043; Head of Ecommerce |
| Paid media efficiency: Shopify CAC up 25% since January; the budget assumed flat CAC | 4 | 3 | 12 | Weekly CAC and ROAS by campaign, cap Meta spend at the CM2 breakeven CAC, shift budget to email and retention; Performance Marketing Manager |
| Walmart ramp: orders one third below budget; fixed WFS costs and ads spend do not scale down automatically | 4 | 2 | 8 | Review Walmart trading at 900 monthly orders. Proposed interim Walmart Connect cap: 12% of net revenue, subject to campaign contribution. |
| USD exposure: Walmart revenue in USD with EUR costs; a 5% move is worth about EUR 46k of FY2027 revenue | 3 | 2 | 6 | No hedge below EUR 1m of USD revenue; review quarterly; BriQs CFO |
| Supplier concentration: Foshan Crestware is 44% of committed FOB value and the only cookware source | 2 | 4 | 8 | Qualify a second cookware supplier in Q1 FY2027; Operations and Supply Chain Manager |
| VAT and OSS compliance: quarterly payables reach EUR 242k in December; late filing penalties and interest apply | 2 | 3 | 6 | Reconcile VAT to the settlement reports monthly, not just at filing; BriQs finance team |
| Disputed forwarder invoice and open Amazon reimbursement claim: small amounts, but both show control gaps in three-way matching | 3 | 1 | 3 | Close both by 31-Oct; add PO-to-invoice matching for freight; BriQs finance team |
| Action | Owner | Due | Status | Measure of completion |
|---|---|---|---|---|
| Evaluate an additional EUR 250k inventory facility alongside the assumed EUR 150k undrawn line, or alternative supplier terms; confirm the combined funding plan against the Downside reserve shortfall. | CEO | 2027-03-31 | Open | Signed facility or amended supplier terms before the Jun-27 deposits |
| Cut Tableware and Storage purchasing: cancel or defer PO-2026-043 and run a Q4 bundle promotion to bring both categories under 120 days of cover by Dec-26 | Head of Ecommerce | 2026-10-15 | Open | DIO under 120 days on the Product_Contribution scorecard |
| Weekly Q4 stock watch on Cookware and Knives against PO-2026-024, 025, 026 and 034 ETAs, with an air-freight fallback priced by 30-Sep | Operations and Supply Chain Manager | 2026-09-30 | In progress | Cover never below 30 days through December |
| Paid media rules: Meta and Google capped at the CM2 breakeven CAC by campaign, weekly CAC and ROAS reporting, 10% of budget moved to retention | Performance Marketing Manager | 2026-10-01 | Open | Shopify CAC back under EUR 23 by Nov-26 |
| Walmart go or no-go review at 900 orders a month; until then Walmart Connect spend capped at 12% of net revenue | Marketplace Specialist | 2026-11-15 | Open | Decision minuted with the Q4 trading numbers |
| Approval owner and monthly cap on content, recruitment and contractor spend; over-cap requests to the CEO in writing | CEO | 2026-09-30 | Open | Opex variance on those three lines at zero from October |
| Close the Amazon FBA reimbursement claim (EUR 4,120) and the disputed Northsea invoice (EUR 2,000); add freight invoice matching to the AP checklist | BriQs finance team | 2026-10-31 | In progress | Both items off the aging, checklist updated |
| Downside contingency plan written with KPI triggers (CM2 %, CAC, cash headroom) and the five cash levers on Cash_13W in priority order | BriQs CFO | 2026-10-15 | Open | Plan approved by the CEO and attached to the October pack |
| Qualify a second cookware supplier and obtain samples; target 30% of FY2027 Cookware FOB | Operations and Supply Chain Manager | 2027-02-28 | Open | Supplier qualified with a first PO placed |
The CFO view
A fictional homewares business selling through Shopify, Amazon and Walmart. The example follows orders, channel costs, marketplace settlements, purchase orders and inventory through to the three financial statements and a dated cash plan.
Historical inputs cover January–August 2026. The selected outlook covers September 2026–December 2027. This demonstrates the depth of the work; it is not evidence of a real client result.
The short-term cash schedule opens on 11 September 2026 after a bridge from the August accounts. Its 13 weekly closes run from 18 September to 11 December 2026.
YTD financial net revenue€2,432,918January–August 2026; after refund provision movement
YTD gross margin63.3%Gross profit divided by financial net revenue
YTD EBITDA€19,895January–August 2026 actual
August closing cash€391,45231 August 2026
Lowest 13-week closing cash€230,156Lowest weekly close; excludes intraday and intraweek troughs
FY2027 EBITDA−€262,565Downside scenario
| Metric | Jan–Aug 2026 actual | FY2026 actual + forecast | FY2027 forecast |
|---|---|---|---|
| NET REVENUE | €2,432,918 | €4,158,848 | €4,477,777 |
| GROSS PROFIT | €1,538,937 | €2,581,890 | €2,606,493 |
| CONTRIBUTION AFTER MARKETING (CM2) | €647,256 | €954,766 | €729,561 |
| EBITDA | €19,895 | €3,136 | −€262,565 |
| NET PROFIT | −€19,817 | −€55,924 | −€327,486 |
| Metric | Base | Downside | Upside |
|---|---|---|---|
| FY2026 net revenue (outlook) | €4,310,521 | €4,158,848 | €4,398,801 |
| FY2027 net revenue | €5,610,599 | €4,477,777 | €6,375,944 |
| FY2026 gross margin % | 62.9% | 62.1% | 63.4% |
| FY2026 CM2 | €1,110,164 | €954,766 | €1,197,256 |
| FY2026 CM2 % | 25.8% | 23.0% | 27.2% |
| FY2026 operating expenses | −€973,779 | −€951,630 | −€976,478 |
| FY2026 EBITDA | €136,386 | €3,136 | €220,777 |
| FY2026 EBITDA % | 3.2% | 0.1% | 5.0% |
| FY2026 net profit | €62,634 | −€55,924 | €130,992 |
| FY2027 EBITDA | €238,866 | −€262,565 | €676,761 |
| FY2027 net profit | €140,896 | −€327,486 | €467,585 |
| Cash at 31-Dec-26 | €611,228 | €486,357 | €664,522 |
| Cash at 31-Dec-27 | €346,148 | −€86,197 | €674,795 |
| Lowest month-end cash, Sep-26 to Dec-27 | €1,825 | −€214,907 | €171,993 |
| Month of the lowest cash | 2027-10-31 | 2027-10-31 | 2027-10-31 |
| Peak funding need vs the minimum cash buffer (negative = shortfall) | −€148,175 | −€364,907 | €21,993 |
| Inventory on hand, net, at 31-Dec-26 | €435,690 | €396,016 | €457,799 |
| Marketplace receivables at 31-Dec-26 | €182,243 | €198,926 | €196,935 |
| Net working capital at 31-Dec-26 | €483,699 | €475,320 | €514,797 |
| VAT payable at 31-Dec-26 | €241,871 | €221,479 | €252,884 |
| FY2027 CM2 % | 24.8% | 16.3% | 28.9% |
| FY2027 EBITDA % | 4.3% | -5.9% | 10.6% |
Performance, explained
The financial P&L includes the refund provision movement in net revenue. Channel revenue is shown separately, with a bridge explaining volume, price/mix and the refund provision effect. Negative cost values are cash or profit deductions.
| Channel | YTD actual orders | YTD budget orders | YTD variance | YTD variance % | FY outlook orders | FY budget orders | FY variance | FY variance % |
|---|---|---|---|---|---|---|---|---|
| Shopify EU (DTC): orders | 15,614 | 16,560 | -946 | -5.7% | 26,896.01 | 28,221 | -1,324.99 | -4.7% |
| Amazon EU (FBA): orders | 18,746 | 19,440 | -694 | -3.6% | 32,468.7 | 33,129 | -660.3 | -2.0% |
| Walmart US (WFS): orders | 3,488 | 5,220 | -1,732 | -33.2% | 7,206.21 | 10,770 | -3,563.79 | -33.1% |
| Metric | YTD actual | YTD budget | YTD variance | YTD variance % | FY outlook | FY budget | FY variance | FY variance % |
|---|---|---|---|---|---|---|---|---|
| Shopify EU (DTC): net revenue | €1,149,062 | €1,225,440 | −€76,378 | -6.2% | €1,939,061 | €2,088,354 | −€149,293 | -7.1% |
| Amazon EU (FBA): net revenue | €1,043,911 | €1,108,080 | −€64,169 | -5.8% | €1,771,554 | €1,888,353 | −€116,799 | -6.2% |
| Walmart US (WFS): net revenue | €232,757 | €287,100 | −€54,343 | -18.9% | €450,652 | €592,350 | −€141,698 | -23.9% |
| NET REVENUE | €2,432,918 | €2,620,620 | −€187,702 | -7.2% | €4,158,848 | €4,569,057 | −€410,209 | -9.0% |
| Cost of goods sold (incl. inventory adjustments) | −€893,981 | −€982,732 | €88,751 | 9.0% | −€1,576,958 | −€1,713,396 | €136,438 | 8.0% |
| GROSS PROFIT | €1,538,937 | €1,637,888 | −€98,951 | -6.0% | €2,581,890 | €2,855,661 | −€273,771 | -9.6% |
| Gross margin % | 63.3% | 62.5% | 0.8% | — | 62.1% | 62.5% | -0.4% | — |
| Variable channel costs | −€549,700 | −€523,228 | −€26,472 | -5.1% | −€987,081 | −€918,469 | −€68,612 | -7.5% |
| CONTRIBUTION BEFORE MARKETING (CM1) | €989,237 | €1,114,660 | −€125,423 | -11.3% | €1,594,809 | €1,937,192 | −€342,382 | -17.7% |
| Paid media | −€341,980 | −€334,093 | −€7,888 | -2.4% | −€640,043 | −€580,689 | −€59,355 | -10.2% |
| CONTRIBUTION AFTER MARKETING (CM2) | €647,256 | €780,567 | −€133,311 | -17.1% | €954,766 | €1,356,503 | −€401,737 | -29.6% |
| CM2 % | 26.6% | 29.8% | -3.2% | — | 23.0% | 29.7% | -6.7% | — |
| Salaries and wages (incl. employer costs) | −€369,300 | −€369,500 | €200 | 0.1% | −€564,500 | −€570,300 | €5,800 | 1.0% |
| Contractors and freelancers | −€39,579 | −€36,000 | −€3,579 | -9.9% | −€56,859 | −€54,000 | −€2,859 | -5.3% |
| Rent and facilities | −€38,400 | −€38,400 | €0 | 0.0% | −€57,600 | −€57,600 | €0 | 0.0% |
| Software, apps and platform subscriptions | −€34,004 | −€32,000 | −€2,004 | -6.3% | −€51,204 | −€48,000 | −€3,204 | -6.7% |
| Professional fees (finance, legal, audit) | −€25,670 | −€24,000 | −€1,670 | -7.0% | −€38,470 | −€36,000 | −€2,470 | -6.9% |
| Insurance | −€9,200 | −€9,200 | €0 | 0.0% | −€13,800 | −€13,800 | €0 | 0.0% |
| Travel and entertainment | −€10,408 | −€9,600 | −€808 | -8.4% | −€15,448 | −€14,400 | −€1,048 | -7.3% |
| Content, creative and PR (non-media) | −€47,685 | −€40,000 | −€7,685 | -19.2% | −€67,485 | −€60,000 | −€7,485 | -12.5% |
| Customer service (per order) | −€27,006 | −€26,793 | −€213 | -0.8% | −€47,112 | −€46,878 | −€234 | -0.5% |
| Office and other G&A | −€14,120 | −€12,800 | −€1,320 | -10.3% | −€21,320 | −€19,200 | −€2,120 | -11.0% |
| Bank charges and FX costs | −€3,719 | −€3,931 | €212 | 5.4% | −€6,322 | −€6,854 | €531 | 7.8% |
| Recruitment and training | −€8,270 | −€5,600 | −€2,670 | -47.7% | −€11,510 | −€8,400 | −€3,110 | -37.0% |
| TOTAL OPERATING EXPENSES | −€627,361 | −€607,824 | −€19,537 | -3.2% | −€951,630 | −€935,432 | −€16,199 | -1.7% |
| EBITDA | €19,895 | €172,743 | −€152,848 | -88.5% | €3,136 | €421,072 | −€417,936 | -99.3% |
| EBITDA % | 0.8% | 6.6% | -5.8% | — | 0.1% | 9.2% | -9.1% | — |
| NET PROFIT | −€19,817 | €109,952 | −€129,769 | -118.0% | −€55,924 | €297,085 | −€353,008 | -118.8% |
| Cash at bank | €391,452 | €438,000 | −€46,548 | -10.6% | €486,357 | €548,000 | −€61,643 | -11.2% |
| Inventory on hand, net | €383,199 | €520,000 | −€136,801 | -26.3% | €396,016 | €505,000 | −€108,984 | -21.6% |
| Marketplace and payment receivables | €105,117 | €114,000 | −€8,883 | -7.8% | €198,926 | €178,000 | €20,926 | 11.8% |
| Driver | EUR |
|---|---|
| Order volume | −€212,117 |
| Price and mix | €17,228 |
| Refund provision adjustment | €7,188 |
| Financial net revenue variance | −€187,702 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SHOPIFY EU (DTC) · Units sold | 2,296 | 2,270 | 2,649 | 2,630 | 2,929 | 2,821 | 2,659 | 2,667 | 2,888.36 | 3,280.95 | 4,647.34 | 4,075.61 | 2,550.22 | 2,381.96 | 2,690.62 | 2,791.64 | 2,953.71 | 2,874.96 | 2,734.74 | 2,684.86 | 3,032.78 | 3,445 | 4,879.71 | 4,279.39 | 35,813.25 | 37,299.57 |
| SHOPIFY EU (DTC) · Orders | 1,715 | 1,697 | 1,954 | 1,940 | 2,188 | 2,135 | 2,007 | 1,978 | 2,188.15 | 2,485.57 | 3,520.71 | 3,087.58 | 1,931.98 | 1,804.52 | 2,038.35 | 2,114.88 | 2,237.66 | 2,178 | 2,071.77 | 2,033.99 | 2,297.56 | 2,609.85 | 3,696.75 | 3,241.96 | 26,896.01 | 28,257.25 |
| SHOPIFY EU (DTC) · Units per order | 1.34 | 1.34 | 1.36 | 1.36 | 1.34 | 1.32 | 1.32 | 1.35 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.32 | 1.33 | 1.32 |
| SHOPIFY EU (DTC) · Gross sales ex VAT | €140,655 | €141,417 | €160,708 | €160,863 | €182,525 | €171,603 | €161,802 | €164,257 | €178,315 | €202,552 | €286,907 | €251,611 | €157,440 | €147,052 | €166,108 | €172,344 | €182,350 | €177,488 | €168,831 | €165,752 | €187,231 | €212,680 | €301,253 | €264,192 | €2,203,216 | €2,302,721 |
| SHOPIFY EU (DTC) · Discounts and coupons | −€11,197 | −€12,487 | −€13,854 | −€14,295 | −€13,958 | −€14,197 | −€14,759 | −€13,584 | −€17,832 | −€20,255 | −€28,691 | −€25,161 | −€15,744 | −€14,705 | −€16,611 | −€17,234 | −€18,235 | −€17,749 | −€16,883 | −€16,575 | −€18,723 | −€21,268 | −€30,125 | −€26,419 | −€200,270 | −€230,272 |
| SHOPIFY EU (DTC) · Refunds and returns | −€8,595 | −€7,412 | −€9,280 | −€10,168 | −€11,576 | −€10,932 | −€10,534 | −€11,568 | −€14,265 | −€16,204 | −€22,953 | −€20,129 | −€12,595 | −€11,764 | −€13,289 | −€13,788 | −€14,588 | −€14,199 | −€13,507 | −€13,260 | −€14,978 | −€17,014 | −€24,100 | −€21,135 | −€153,616 | −€184,218 |
| SHOPIFY EU (DTC) · Net product revenue | €120,863 | €121,518 | €137,574 | €136,400 | €156,991 | €146,474 | €136,509 | €139,105 | €146,218 | €166,093 | €235,264 | €206,321 | €129,101 | €120,583 | €136,208 | €141,322 | €149,527 | €145,540 | €138,442 | €135,917 | €153,529 | €174,397 | €247,027 | €216,637 | €1,849,330 | €1,888,231 |
| SHOPIFY EU (DTC) · Shipping income ex VAT | €5,655 | €5,759 | €6,668 | €6,672 | €7,610 | €7,608 | €6,829 | €6,827 | €7,002 | €7,954 | €11,266 | €9,880 | €6,182 | €5,774 | €6,523 | €6,768 | €7,161 | €6,970 | €6,630 | €6,509 | €7,352 | €8,352 | €11,830 | €10,374 | €89,730 | €90,423 |
| SHOPIFY EU (DTC) · NET REVENUE | €126,518 | €127,277 | €144,242 | €143,072 | €164,601 | €154,082 | €143,338 | €145,932 | €153,221 | €174,047 | €246,530 | €216,201 | €135,283 | €126,357 | €142,731 | €148,090 | €156,687 | €152,510 | €145,071 | €142,426 | €160,882 | €182,749 | €258,857 | €227,011 | €1,939,061 | €1,978,654 |
| SHOPIFY EU (DTC) · Units returned (memo) | 132 | 117 | 161 | 163 | 190 | 178 | 174 | 175 | 231.07 | 262.48 | 371.79 | 326.05 | 204.02 | 190.56 | 215.25 | 223.33 | 236.3 | 230 | 218.78 | 214.79 | 242.62 | 275.6 | 390.38 | 342.35 | 2,481.38 | 2,983.97 |
| SHOPIFY EU (DTC) · Cost of goods shipped | −€46,184 | −€46,395 | −€53,392 | −€53,241 | −€61,144 | −€58,149 | −€54,382 | −€55,110 | −€60,192 | −€68,760 | −€97,947 | −€86,383 | −€54,358 | −€51,058 | −€58,001 | −€60,518 | −€64,394 | −€63,031 | −€60,296 | −€59,531 | −€67,626 | −€77,252 | −€110,043 | −€97,051 | −€741,277 | −€823,159 |
| SHOPIFY EU (DTC) · Returned stock recovered to inventory | €1,733 | €1,544 | €1,936 | €2,047 | €2,557 | €2,614 | €2,331 | €2,363 | €2,648 | €3,025 | €4,310 | €3,801 | €2,392 | €2,247 | €2,552 | €2,663 | €2,833 | €2,773 | €2,653 | €2,619 | €2,976 | €3,399 | €4,842 | €4,270 | €30,909 | €36,219 |
| SHOPIFY EU (DTC) · COST OF GOODS SOLD | −€44,451 | −€44,851 | −€51,456 | −€51,194 | −€58,587 | −€55,535 | −€52,051 | −€52,747 | −€57,544 | −€65,735 | −€93,637 | −€82,582 | −€51,966 | −€48,812 | −€55,449 | −€57,856 | −€61,561 | −€60,258 | −€57,643 | −€56,912 | −€64,650 | −€73,853 | −€105,201 | −€92,781 | −€710,367 | −€786,940 |
| SHOPIFY EU (DTC) · GROSS PROFIT | €82,067 | €82,426 | €92,786 | €91,878 | €106,014 | €98,548 | €91,288 | €93,185 | €95,677 | €108,312 | €152,893 | €133,620 | €83,317 | €77,546 | €87,283 | €90,234 | €95,127 | €92,252 | €87,428 | €85,514 | €96,231 | €108,896 | €153,656 | €134,231 | €1,228,694 | €1,191,714 |
| SHOPIFY EU (DTC) · Gross margin % | 64.9% | 64.8% | 64.3% | 64.2% | 64.4% | 64.0% | 63.7% | 63.9% | 62.4% | 62.2% | 62.0% | 61.8% | 61.6% | 61.4% | 61.2% | 60.9% | 60.7% | 60.5% | 60.3% | 60.0% | 59.8% | 59.6% | 59.4% | 59.1% | 63.4% | 60.2% |
| SHOPIFY EU (DTC) · Payment processing fees and chargebacks | −€3,706 | −€3,694 | −€4,179 | −€4,145 | −€4,838 | −€4,506 | −€4,186 | −€4,303 | −€4,738 | −€5,382 | −€7,624 | −€6,686 | −€4,184 | −€3,908 | −€4,414 | −€4,580 | −€4,845 | −€4,716 | −€4,486 | −€4,404 | −€4,975 | −€5,651 | −€8,005 | −€7,020 | −€57,987 | −€61,189 |
| SHOPIFY EU (DTC) · Carrier shipping cost | −€10,361 | −€10,561 | −€12,292 | −€12,426 | −€13,945 | −€13,225 | −€12,987 | −€12,752 | −€14,879 | −€16,902 | −€23,941 | −€20,996 | −€13,137 | −€12,271 | −€13,861 | −€14,381 | −€15,216 | −€14,810 | −€14,088 | −€13,831 | −€15,623 | −€17,747 | −€25,138 | −€22,045 | −€175,267 | −€192,149 |
| SHOPIFY EU (DTC) · 3PL pick, pack and packaging | −€6,356 | −€6,513 | −€7,539 | −€7,346 | −€8,127 | −€8,133 | −€7,609 | −€7,345 | −€8,643 | −€9,818 | −€13,907 | −€12,196 | −€7,631 | −€7,128 | −€8,051 | −€8,354 | −€8,839 | −€8,603 | −€8,184 | −€8,034 | −€9,075 | −€10,309 | −€14,602 | −€12,806 | −€103,532 | −€111,616 |
| SHOPIFY EU (DTC) · Total variable channel costs | −€20,423 | −€20,768 | −€24,010 | −€23,917 | −€26,910 | −€25,864 | −€24,782 | −€24,400 | −€28,261 | −€32,102 | −€45,471 | −€39,877 | −€24,952 | −€23,306 | −€26,326 | −€27,315 | −€28,900 | −€28,130 | −€26,758 | −€26,270 | −€29,674 | −€33,707 | −€47,745 | −€41,871 | −€336,786 | −€364,954 |
| SHOPIFY EU (DTC) · CONTRIBUTION BEFORE MARKETING (CM1) | €61,644 | €61,658 | €68,776 | €67,961 | €79,104 | €72,684 | €66,506 | €68,785 | €67,416 | €76,210 | €107,422 | €93,742 | €58,365 | €54,240 | €60,956 | €62,920 | €66,226 | €64,122 | €60,670 | €59,244 | €66,557 | €75,189 | €105,911 | €92,359 | €891,908 | €826,760 |
| SHOPIFY EU (DTC) · CM1 % | 48.7% | 48.4% | 47.7% | 47.5% | 48.1% | 47.2% | 46.4% | 47.1% | 44.0% | 43.8% | 43.6% | 43.4% | 43.1% | 42.9% | 42.7% | 42.5% | 42.3% | 42.0% | 41.8% | 41.6% | 41.4% | 41.1% | 40.9% | 40.7% | 46.0% | 41.8% |
| SHOPIFY EU (DTC) · Paid media: Meta | −€14,925 | −€15,728 | −€19,266 | −€17,843 | −€20,699 | −€20,117 | −€19,621 | −€20,485 | −€24,669 | −€28,022 | −€39,691 | −€34,808 | −€21,781 | −€20,344 | −€22,980 | −€23,842 | −€25,227 | −€24,554 | −€23,357 | −€22,931 | −€25,902 | −€29,423 | −€41,676 | −€36,549 | −€275,874 | −€318,563 |
| SHOPIFY EU (DTC) · Paid media: Google | −€6,396 | −€6,740 | −€8,257 | −€7,647 | −€8,871 | −€8,621 | −€8,409 | −€8,779 | −€10,572 | −€12,009 | −€17,011 | −€14,918 | −€9,335 | −€8,719 | −€9,848 | −€10,218 | −€10,811 | −€10,523 | −€10,010 | −€9,827 | −€11,101 | −€12,610 | −€17,861 | −€15,664 | −€118,230 | −€136,527 |
| SHOPIFY EU (DTC) · Total paid media | −€21,321 | −€22,468 | −€27,523 | −€25,490 | −€29,570 | −€28,738 | −€28,030 | −€29,264 | −€35,241 | −€40,031 | −€56,702 | −€49,726 | −€31,115 | −€29,062 | −€32,828 | −€34,061 | −€36,038 | −€35,077 | −€33,366 | −€32,758 | −€37,003 | −€42,032 | −€59,537 | −€52,213 | −€394,104 | −€455,090 |
| SHOPIFY EU (DTC) · CONTRIBUTION AFTER MARKETING (CM2) | €40,323 | €39,190 | €41,253 | €42,471 | €49,534 | €43,946 | €38,476 | €39,521 | €32,175 | €36,179 | €50,720 | €44,016 | €27,250 | €25,177 | €28,128 | €28,859 | €30,188 | €29,045 | €27,304 | €26,486 | €29,555 | €33,157 | €46,374 | €40,147 | €497,804 | €371,669 |
| SHOPIFY EU (DTC) · CM2 % | 31.9% | 30.8% | 28.6% | 29.7% | 30.1% | 28.5% | 26.8% | 27.1% | 21.0% | 20.8% | 20.6% | 20.4% | 20.1% | 19.9% | 19.7% | 19.5% | 19.3% | 19.0% | 18.8% | 18.6% | 18.4% | 18.1% | 17.9% | 17.7% | 25.7% | 18.8% |
| SHOPIFY EU (DTC) · KPI: gross AOV | €82.01 | €83.33 | €82.25 | €82.92 | €83.42 | €80.38 | €80.62 | €83.04 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.49 | €81.92 | €81.49 |
| SHOPIFY EU (DTC) · KPI: net revenue per order | €73.77 | €75.00 | €73.82 | €73.75 | €75.23 | €72.17 | €71.42 | €73.78 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €70.02 | €72.09 | €70.02 |
| SHOPIFY EU (DTC) · KPI: discount rate % of gross | 8.0% | 8.8% | 8.6% | 8.9% | 7.6% | 8.3% | 9.1% | 8.3% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 9.1% | 10.0% |
| SHOPIFY EU (DTC) · KPI: refund rate % of gross | 6.1% | 5.2% | 5.8% | 6.3% | 6.3% | 6.4% | 6.5% | 7.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 7.0% | 8.0% |
| SHOPIFY EU (DTC) · KPI: variable channel costs % of net revenue | 16.1% | 16.3% | 16.6% | 16.7% | 16.3% | 16.8% | 17.3% | 16.7% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 18.4% | 17.4% | 18.4% |
| SHOPIFY EU (DTC) · KPI: paid media % of net revenue | 16.9% | 17.7% | 19.1% | 17.8% | 18.0% | 18.7% | 19.6% | 20.1% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 23.0% | 20.3% | 23.0% |
| SHOPIFY EU (DTC) · KPI: CM2 per order | €23.51 | €23.09 | €21.11 | €21.89 | €22.64 | €20.58 | €19.17 | €19.98 | €14.70 | €14.56 | €14.41 | €14.26 | €14.10 | €13.95 | €13.80 | €13.65 | €13.49 | €13.34 | €13.18 | €13.02 | €12.86 | €12.70 | €12.54 | €12.38 | €18.51 | €13.15 |
| SHOPIFY EU (DTC) · KPI: new customers | 1,027 | 1,008 | 1,156 | 1,102 | 1,332 | 1,325 | 1,140 | 1,127 | 1,203.48 | 1,367.06 | 1,936.39 | 1,698.17 | 1,062.59 | 992.48 | 1,121.09 | 1,163.18 | 1,230.71 | 1,197.9 | 1,139.47 | 1,118.69 | 1,263.66 | 1,435.42 | 2,033.21 | 1,783.08 | 15,422.1 | 15,541.49 |
| SHOPIFY EU (DTC) · KPI: paid CAC (paid media / new customers) | €20.76 | €22.29 | €23.81 | €23.13 | €22.20 | €21.69 | €24.59 | €25.97 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €25.55 | €29.28 |
| AMAZON EU (FBA) · Units sold | 2,617 | 2,256 | 2,651 | 2,876 | 3,126 | 2,858 | 2,603 | 2,573 | 2,988.14 | 3,407.48 | 4,845.31 | 4,265.73 | 2,679.55 | 2,512.48 | 2,849.08 | 2,967.52 | 3,152 | 3,079.88 | 2,941.05 | 2,898.62 | 3,286.95 | 3,748.23 | 5,329.84 | 4,692.3 | 37,066.65 | 40,137.5 |
| AMAZON EU (FBA) · Orders | 2,273 | 1,962 | 2,308 | 2,509 | 2,690 | 2,489 | 2,287 | 2,228 | 2,644.37 | 3,015.47 | 4,287.88 | 3,774.98 | 2,371.28 | 2,223.43 | 2,521.31 | 2,626.13 | 2,789.38 | 2,725.56 | 2,602.7 | 2,565.15 | 2,908.81 | 3,317.01 | 4,716.67 | 4,152.48 | 32,468.7 | 35,519.92 |
| AMAZON EU (FBA) · Units per order | 1.15 | 1.15 | 1.15 | 1.15 | 1.16 | 1.15 | 1.14 | 1.15 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.13 | 1.14 | 1.13 |
| AMAZON EU (FBA) · Gross sales ex VAT | €142,665 | €123,842 | €145,203 | €156,504 | €171,801 | €157,651 | €139,652 | €138,916 | €163,043 | €185,924 | €264,377 | €232,753 | €146,205 | €137,090 | €155,456 | €161,918 | €171,984 | €168,049 | €160,474 | €158,159 | €179,348 | €204,516 | €290,815 | €256,028 | €2,022,332 | €2,190,041 |
| AMAZON EU (FBA) · Discounts and coupons | −€5,030 | −€5,358 | −€6,412 | −€5,829 | −€7,505 | −€6,226 | −€4,869 | −€5,466 | −€8,152 | −€9,296 | −€13,219 | −€11,638 | −€7,310 | −€6,854 | −€7,773 | −€8,096 | −€8,599 | −€8,402 | −€8,024 | −€7,908 | −€8,967 | −€10,226 | −€14,541 | −€12,801 | −€89,000 | −€109,502 |
| AMAZON EU (FBA) · Refunds and returns | −€10,635 | −€10,237 | −€10,867 | −€10,344 | −€11,721 | −€11,808 | −€9,056 | −€10,961 | −€14,674 | −€16,733 | −€23,794 | −€20,948 | −€13,158 | −€12,338 | −€13,991 | −€14,573 | −€15,479 | −€15,124 | −€14,443 | −€14,234 | −€16,141 | −€18,406 | −€26,173 | −€23,043 | −€161,778 | −€197,104 |
| AMAZON EU (FBA) · Net product revenue | €127,000 | €108,247 | €127,924 | €140,331 | €152,575 | €139,617 | €125,727 | €122,489 | €140,217 | €159,894 | €227,364 | €200,167 | €125,737 | €117,897 | €133,692 | €139,250 | €147,906 | €144,522 | €138,007 | €136,017 | €154,239 | €175,884 | €250,101 | €220,184 | €1,771,554 | €1,883,436 |
| AMAZON EU (FBA) · NET REVENUE | €127,000 | €108,247 | €127,924 | €140,331 | €152,575 | €139,617 | €125,727 | €122,489 | €140,217 | €159,894 | €227,364 | €200,167 | €125,737 | €117,897 | €133,692 | €139,250 | €147,906 | €144,522 | €138,007 | €136,017 | €154,239 | €175,884 | €250,101 | €220,184 | €1,771,554 | €1,883,436 |
| AMAZON EU (FBA) · Units returned (memo) | 189 | 191 | 211 | 191 | 219 | 222 | 180 | 211 | 268.93 | 306.67 | 436.08 | 383.92 | 241.16 | 226.12 | 256.42 | 267.08 | 283.68 | 277.19 | 264.69 | 260.88 | 295.83 | 337.34 | 479.69 | 422.31 | 3,009.6 | 3,612.38 |
| AMAZON EU (FBA) · Cost of goods shipped | −€50,537 | −€43,966 | −€52,240 | −€56,404 | −€61,678 | −€56,943 | −€50,999 | −€50,545 | −€59,678 | −€68,437 | −€97,865 | −€86,646 | −€54,735 | −€51,613 | −€58,858 | −€61,652 | −€65,855 | −€64,712 | −€62,144 | −€61,594 | −€70,241 | −€80,551 | −€115,188 | −€101,983 | −€735,938 | −€849,123 |
| AMAZON EU (FBA) · Returned stock recovered to inventory | €2,377 | €2,276 | €2,990 | €2,357 | €2,801 | €3,160 | €2,219 | €2,547 | €2,954 | €3,388 | €4,844 | €4,289 | €2,709 | €2,555 | €2,913 | €3,052 | €3,260 | €3,203 | €3,076 | €3,049 | €3,477 | €3,987 | €5,702 | €5,048 | €36,202 | €42,032 |
| AMAZON EU (FBA) · COST OF GOODS SOLD | −€48,160 | −€41,690 | −€49,250 | −€54,047 | −€58,877 | −€53,783 | −€48,780 | −€47,998 | −€56,724 | −€65,050 | −€93,021 | −€82,357 | −€52,026 | −€49,058 | −€55,945 | −€58,600 | −€62,595 | −€61,508 | −€59,068 | −€58,545 | −€66,764 | −€76,563 | −€109,486 | −€96,934 | −€699,736 | −€807,092 |
| AMAZON EU (FBA) · GROSS PROFIT | €78,840 | €66,558 | €78,674 | €86,285 | €93,698 | €85,834 | €76,947 | €74,491 | €83,494 | €94,845 | €134,343 | €117,810 | €73,711 | €68,839 | €77,747 | €80,650 | €85,312 | €83,014 | €78,940 | €77,472 | €87,475 | €99,321 | €140,615 | €123,250 | €1,071,819 | €1,076,344 |
| AMAZON EU (FBA) · Gross margin % | 62.1% | 61.5% | 61.5% | 61.5% | 61.4% | 61.5% | 61.2% | 60.8% | 59.5% | 59.3% | 59.1% | 58.9% | 58.6% | 58.4% | 58.2% | 57.9% | 57.7% | 57.4% | 57.2% | 57.0% | 56.7% | 56.5% | 56.2% | 56.0% | 60.5% | 57.1% |
| AMAZON EU (FBA) · Referral fees incl. refund administration fee | −€19,369 | −€16,544 | −€19,515 | −€21,360 | −€23,238 | −€21,297 | −€19,131 | −€18,702 | −€21,473 | −€24,486 | −€34,818 | −€30,654 | −€19,255 | −€18,055 | −€20,474 | −€21,325 | −€22,650 | −€22,132 | −€21,134 | −€20,830 | −€23,620 | −€26,935 | −€38,300 | −€33,719 | −€270,587 | −€288,428 |
| AMAZON EU (FBA) · FBA fulfilment fees | −€13,671 | −€11,760 | −€13,932 | −€15,523 | −€16,386 | −€15,772 | −€13,915 | −€13,859 | −€16,883 | −€19,252 | −€27,376 | −€24,101 | −€15,139 | −€14,196 | −€16,097 | −€16,767 | −€17,809 | −€17,401 | −€16,617 | −€16,377 | −€18,571 | −€21,177 | −€30,114 | −€26,511 | −€202,431 | −€226,777 |
| AMAZON EU (FBA) · FBA storage, aged inventory and other fees | −€1,527 | −€1,223 | −€1,367 | −€1,641 | −€1,598 | −€3,382 | −€1,423 | −€1,285 | −€1,972 | −€6,297 | −€8,954 | −€7,883 | −€1,769 | −€1,658 | −€1,880 | −€1,959 | −€2,080 | −€2,033 | −€1,941 | −€1,913 | −€2,169 | −€6,927 | −€9,850 | −€8,671 | −€38,552 | −€42,850 |
| AMAZON EU (FBA) · FBA inbound placement and freight | −€1,230 | −€992 | −€1,135 | −€1,376 | −€1,462 | −€1,339 | −€1,151 | −€1,113 | −€1,494 | −€1,704 | −€2,423 | −€2,133 | −€1,340 | −€1,256 | −€1,425 | −€1,484 | −€1,576 | −€1,540 | −€1,471 | −€1,449 | −€1,643 | −€1,874 | −€2,665 | −€2,346 | −€17,551 | −€20,069 |
| AMAZON EU (FBA) · Total variable channel costs | −€35,797 | −€30,519 | −€35,949 | −€39,900 | −€42,684 | −€41,790 | −€35,620 | −€34,959 | −€41,822 | −€51,739 | −€73,571 | −€64,771 | −€37,503 | −€35,165 | −€39,876 | −€41,533 | −€44,115 | −€43,106 | −€41,163 | −€40,569 | −€46,004 | −€56,913 | −€80,928 | −€71,248 | −€529,121 | −€578,124 |
| AMAZON EU (FBA) · CONTRIBUTION BEFORE MARKETING (CM1) | €43,043 | €36,039 | €42,725 | €46,385 | €51,014 | €44,044 | €41,327 | €39,532 | €41,672 | €43,106 | €60,772 | €53,039 | €36,208 | €33,675 | €37,871 | €39,116 | €41,196 | €39,908 | €37,777 | €36,903 | €41,471 | €42,407 | €59,686 | €52,002 | €542,697 | €498,220 |
| AMAZON EU (FBA) · CM1 % | 33.9% | 33.3% | 33.4% | 33.1% | 33.4% | 31.5% | 32.9% | 32.3% | 29.7% | 27.0% | 26.7% | 26.5% | 28.8% | 28.6% | 28.3% | 28.1% | 27.9% | 27.6% | 27.4% | 27.1% | 26.9% | 24.1% | 23.9% | 23.6% | 30.6% | 26.5% |
| AMAZON EU (FBA) · Amazon advertising | −€11,057 | −€9,410 | −€11,456 | −€13,283 | −€15,111 | −€13,890 | −€12,615 | −€11,563 | −€16,125 | −€18,388 | −€26,147 | −€23,019 | −€14,460 | −€13,558 | −€15,375 | −€16,014 | −€17,009 | −€16,620 | −€15,871 | −€15,642 | −€17,737 | −€20,227 | −€28,762 | −€25,321 | −€182,064 | −€216,595 |
| AMAZON EU (FBA) · CONTRIBUTION AFTER MARKETING (CM2) | €31,986 | €26,629 | €31,269 | €33,102 | €35,903 | €30,154 | €28,712 | €27,969 | €25,547 | €24,718 | €34,625 | €30,020 | €21,748 | €20,116 | €22,497 | €23,103 | €24,187 | €23,288 | €21,906 | €21,261 | €23,734 | €22,181 | €30,925 | €26,681 | €360,633 | €281,625 |
| AMAZON EU (FBA) · CM2 % | 25.2% | 24.6% | 24.4% | 23.6% | 23.5% | 21.6% | 22.8% | 22.8% | 18.2% | 15.5% | 15.2% | 15.0% | 17.3% | 17.1% | 16.8% | 16.6% | 16.4% | 16.1% | 15.9% | 15.6% | 15.4% | 12.6% | 12.4% | 12.1% | 20.4% | 15.0% |
| AMAZON EU (FBA) · KPI: gross AOV | €62.77 | €63.12 | €62.91 | €62.38 | €63.87 | €63.34 | €61.06 | €62.35 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €61.66 | €62.29 | €61.66 |
| AMAZON EU (FBA) · KPI: net revenue per order | €55.87 | €55.17 | €55.43 | €55.93 | €56.72 | €56.09 | €54.97 | €54.98 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €53.02 | €54.56 | €53.02 |
| AMAZON EU (FBA) · KPI: discount rate % of gross | 3.5% | 4.3% | 4.4% | 3.7% | 4.4% | 3.9% | 3.5% | 3.9% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 5.0% | 4.4% | 5.0% |
| AMAZON EU (FBA) · KPI: refund rate % of gross | 7.5% | 8.3% | 7.5% | 6.6% | 6.8% | 7.5% | 6.5% | 7.9% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 9.0% | 8.0% | 9.0% |
| AMAZON EU (FBA) · KPI: variable channel costs % of net revenue | 28.2% | 28.2% | 28.1% | 28.4% | 28.0% | 29.9% | 28.3% | 28.5% | 29.8% | 32.4% | 32.4% | 32.4% | 29.8% | 29.8% | 29.8% | 29.8% | 29.8% | 29.8% | 29.8% | 29.8% | 29.8% | 32.4% | 32.4% | 32.4% | 29.9% | 30.7% |
| AMAZON EU (FBA) · KPI: paid media % of net revenue | 8.7% | 8.7% | 9.0% | 9.5% | 9.9% | 9.9% | 10.0% | 9.4% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 11.5% | 10.3% | 11.5% |
| AMAZON EU (FBA) · KPI: CM2 per order | €14.07 | €13.57 | €13.55 | €13.19 | €13.35 | €12.11 | €12.55 | €12.55 | €9.66 | €8.20 | €8.08 | €7.95 | €9.17 | €9.05 | €8.92 | €8.80 | €8.67 | €8.54 | €8.42 | €8.29 | €8.16 | €6.69 | €6.56 | €6.43 | €11.11 | €7.93 |
| WALMART US (WFS) · Units sold | 243 | 278 | 385 | 495 | 564 | 683 | 709 | 856 | 830.51 | 957.2 | 1,375.68 | 1,224.1 | 777.16 | 736.51 | 844.13 | 888.63 | 953.99 | 942.14 | 909.31 | 905.79 | 1,038.14 | 1,196.5 | 1,719.6 | 1,530.12 | 8,600.49 | 12,442.02 |
| WALMART US (WFS) · Orders | 202 | 233 | 319 | 411 | 472 | 560 | 584 | 707 | 703.82 | 811.19 | 1,165.83 | 1,037.37 | 658.61 | 624.16 | 715.36 | 753.08 | 808.46 | 798.42 | 770.6 | 767.62 | 879.78 | 1,013.98 | 1,457.29 | 1,296.71 | 7,206.21 | 10,544.08 |
| WALMART US (WFS) · Units per order | 1.2 | 1.19 | 1.21 | 1.2 | 1.19 | 1.22 | 1.21 | 1.21 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.18 | 1.2 | 1.18 |
| WALMART US (WFS) · Gross sales ex VAT | €16,345 | €17,952 | €25,738 | €32,270 | €36,827 | €43,729 | €43,183 | €52,974 | €49,102 | €56,592 | €81,334 | €72,372 | €45,948 | €43,544 | €49,907 | €52,538 | €56,402 | €55,702 | €53,760 | €53,552 | €61,377 | €70,740 | €101,667 | €90,464 | €528,417 | €735,601 |
| WALMART US (WFS) · Discounts and coupons | −€792 | −€958 | −€1,258 | −€1,634 | −€2,019 | −€2,066 | −€2,066 | −€2,350 | −€2,946 | −€3,396 | −€4,880 | −€4,342 | −€2,757 | −€2,613 | −€2,994 | −€3,152 | −€3,384 | −€3,342 | −€3,226 | −€3,213 | −€3,683 | −€4,244 | −€6,100 | −€5,428 | −€28,707 | −€44,136 |
| WALMART US (WFS) · Refunds and returns | −€1,516 | −€1,656 | −€2,269 | −€3,042 | −€3,086 | −€3,414 | −€3,622 | −€4,513 | −€4,910 | −€5,659 | −€8,133 | −€7,237 | −€4,595 | −€4,354 | −€4,991 | −€5,254 | −€5,640 | −€5,570 | −€5,376 | −€5,355 | −€6,138 | −€7,074 | −€10,167 | −€9,046 | −€49,058 | −€73,560 |
| WALMART US (WFS) · Net product revenue | €14,036 | €15,338 | €22,212 | €27,595 | €31,722 | €38,248 | €37,496 | €46,111 | €41,245 | €47,537 | €68,320 | €60,792 | €38,596 | €36,577 | €41,922 | €44,132 | €47,378 | €46,789 | €45,159 | €44,984 | €51,557 | €59,422 | €85,400 | €75,990 | €450,652 | €617,905 |
| WALMART US (WFS) · NET REVENUE | €14,036 | €15,338 | €22,212 | €27,595 | €31,722 | €38,248 | €37,496 | €46,111 | €41,245 | €47,537 | €68,320 | €60,792 | €38,596 | €36,577 | €41,922 | €44,132 | €47,378 | €46,789 | €45,159 | €44,984 | €51,557 | €59,422 | €85,400 | €75,990 | €450,652 | €617,905 |
| WALMART US (WFS) · Units returned (memo) | 21 | 26 | 32 | 47 | 48 | 53 | 56 | 66 | 83.05 | 95.72 | 137.57 | 122.41 | 77.72 | 73.65 | 84.41 | 88.86 | 95.4 | 94.21 | 90.93 | 90.58 | 103.81 | 119.65 | 171.96 | 153.01 | 787.75 | 1,244.2 |
| WALMART US (WFS) · Cost of goods shipped | −€5,066 | −€5,746 | −€8,299 | −€10,565 | −€12,384 | −€14,764 | −€14,931 | −€18,664 | −€18,082 | −€20,959 | −€30,292 | −€27,107 | −€17,307 | −€16,494 | −€19,011 | −€20,127 | −€21,729 | −€21,581 | −€20,946 | −€20,983 | −€24,185 | −€28,032 | −€40,516 | −€36,255 | −€186,861 | −€287,168 |
| WALMART US (WFS) · Returned stock recovered to inventory | €269 | €375 | €432 | €573 | €675 | €741 | €775 | €929 | €995 | €1,153 | €1,666 | €1,491 | €952 | €907 | €1,046 | €1,107 | €1,195 | €1,187 | €1,152 | €1,154 | €1,330 | €1,542 | €2,228 | €1,994 | €10,073 | €15,794 |
| WALMART US (WFS) · COST OF GOODS SOLD | −€4,797 | −€5,371 | −€7,867 | −€9,992 | −€11,709 | −€14,023 | −€14,156 | −€17,735 | −€17,088 | −€19,806 | −€28,626 | −€25,616 | −€16,355 | −€15,587 | −€17,966 | −€19,020 | −€20,534 | −€20,394 | −€19,794 | −€19,829 | −€22,855 | −€26,491 | −€38,287 | −€34,261 | −€176,788 | −€271,373 |
| WALMART US (WFS) · GROSS PROFIT | €9,239 | €9,967 | €14,344 | €17,602 | €20,012 | €24,225 | €23,340 | €28,376 | €24,157 | €27,731 | €39,694 | €35,176 | €22,241 | €20,990 | €23,956 | €25,112 | €26,843 | €26,395 | €25,364 | €25,155 | €28,702 | €32,931 | €47,113 | €41,729 | €273,864 | €346,532 |
| WALMART US (WFS) · Gross margin % | 65.8% | 65.0% | 64.6% | 63.8% | 63.1% | 63.3% | 62.2% | 61.5% | 58.6% | 58.3% | 58.1% | 57.9% | 57.6% | 57.4% | 57.1% | 56.9% | 56.7% | 56.4% | 56.2% | 55.9% | 55.7% | 55.4% | 55.2% | 54.9% | 60.8% | 56.1% |
| WALMART US (WFS) · Referral fees | −€2,105 | −€2,301 | −€3,332 | −€4,139 | −€4,759 | −€5,737 | −€5,624 | −€6,917 | −€6,187 | −€7,131 | −€10,248 | −€9,119 | −€5,789 | −€5,487 | −€6,288 | −€6,620 | −€7,107 | −€7,018 | −€6,774 | −€6,748 | −€7,734 | −€8,913 | −€12,810 | −€11,399 | −€67,598 | −€92,686 |
| WALMART US (WFS) · WFS fulfilment fees | −€1,489 | −€1,662 | −€2,266 | −€2,878 | −€3,218 | −€3,886 | −€3,954 | −€4,860 | −€4,654 | −€5,364 | −€7,709 | −€6,859 | −€4,355 | −€4,127 | −€4,730 | −€4,979 | −€5,346 | −€5,279 | −€5,095 | −€5,076 | −€5,817 | −€6,705 | −€9,636 | −€8,574 | −€48,799 | −€69,718 |
| WALMART US (WFS) · WFS storage fees | −€126 | −€153 | −€182 | −€263 | −€345 | −€372 | −€376 | −€463 | −€473 | −€545 | −€783 | −€696 | −€442 | −€419 | −€480 | −€506 | −€543 | −€536 | −€517 | −€515 | −€591 | −€681 | −€978 | −€871 | −€4,777 | −€7,079 |
| WALMART US (WFS) · Total variable channel costs | −€3,721 | −€4,115 | −€5,779 | −€7,281 | −€8,321 | −€9,995 | −€9,955 | −€12,240 | −€11,313 | −€13,039 | −€18,739 | −€16,674 | −€10,586 | −€10,033 | −€11,499 | −€12,105 | −€12,995 | −€12,834 | −€12,386 | −€12,338 | −€14,141 | −€16,299 | −€23,424 | −€20,843 | −€121,173 | −€169,483 |
| WALMART US (WFS) · CONTRIBUTION BEFORE MARKETING (CM1) | €5,518 | €5,851 | €8,565 | €10,321 | €11,691 | €14,230 | €13,385 | €16,135 | €12,844 | €14,692 | €20,955 | €18,502 | €11,655 | €10,957 | €12,457 | €13,007 | €13,848 | €13,562 | €12,978 | €12,816 | €14,560 | €16,632 | €23,689 | €20,886 | €152,691 | €177,049 |
| WALMART US (WFS) · CM1 % | 39.3% | 38.1% | 38.6% | 37.4% | 36.9% | 37.2% | 35.7% | 35.0% | 31.1% | 30.9% | 30.7% | 30.4% | 30.2% | 30.0% | 29.7% | 29.5% | 29.2% | 29.0% | 28.7% | 28.5% | 28.2% | 28.0% | 27.7% | 27.5% | 33.9% | 28.7% |
| WALMART US (WFS) · Walmart Connect advertising | −€2,057 | −€2,387 | −€3,218 | −€3,833 | −€4,101 | −€5,045 | −€4,421 | −€6,129 | −€6,187 | −€7,131 | −€10,248 | −€9,119 | −€5,789 | −€5,487 | −€6,288 | −€6,620 | −€7,107 | −€7,018 | −€6,774 | −€6,748 | −€7,734 | −€8,913 | −€12,810 | −€11,399 | −€63,876 | −€92,686 |
| WALMART US (WFS) · CONTRIBUTION AFTER MARKETING (CM2) | €3,461 | €3,464 | €5,347 | €6,488 | €7,590 | €9,185 | €8,964 | €10,006 | €6,658 | €7,562 | €10,707 | €9,383 | €5,865 | €5,471 | €6,169 | €6,387 | €6,742 | €6,543 | €6,204 | €6,069 | €6,827 | €7,719 | €10,879 | €9,487 | €88,815 | €84,363 |
| WALMART US (WFS) · CM2 % | 24.7% | 22.6% | 24.1% | 23.5% | 23.9% | 24.0% | 23.9% | 21.7% | 16.1% | 15.9% | 15.7% | 15.4% | 15.2% | 15.0% | 14.7% | 14.5% | 14.2% | 14.0% | 13.7% | 13.5% | 13.2% | 13.0% | 12.7% | 12.5% | 19.7% | 13.7% |
| WALMART US (WFS) · KPI: gross AOV | €80.92 | €77.05 | €80.68 | €78.52 | €78.02 | €78.09 | €73.94 | €74.93 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €69.76 | €73.33 | €69.76 |
| WALMART US (WFS) · KPI: net revenue per order | €69.49 | €65.83 | €69.63 | €67.14 | €67.21 | €68.30 | €64.20 | €65.22 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €58.60 | €62.54 | €58.60 |
| WALMART US (WFS) · KPI: discount rate % of gross | 4.8% | 5.3% | 4.9% | 5.1% | 5.5% | 4.7% | 4.8% | 4.4% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 6.0% | 5.4% | 6.0% |
| WALMART US (WFS) · KPI: refund rate % of gross | 9.3% | 9.2% | 8.8% | 9.4% | 8.4% | 7.8% | 8.4% | 8.5% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 9.3% | 10.0% |
| WALMART US (WFS) · KPI: variable channel costs % of net revenue | 26.5% | 26.8% | 26.0% | 26.4% | 26.2% | 26.1% | 26.5% | 26.5% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 27.4% | 26.9% | 27.4% |
| WALMART US (WFS) · KPI: paid media % of net revenue | 14.7% | 15.6% | 14.5% | 13.9% | 12.9% | 13.2% | 11.8% | 13.3% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 15.0% | 14.2% | 15.0% |
| WALMART US (WFS) · KPI: CM2 per order | €17.13 | €14.87 | €16.76 | €15.79 | €16.08 | €16.40 | €15.35 | €14.15 | €9.46 | €9.32 | €9.18 | €9.05 | €8.91 | €8.77 | €8.62 | €8.48 | €8.34 | €8.20 | €8.05 | €7.91 | €7.76 | €7.61 | €7.47 | €7.32 | €12.32 | €8.00 |
| ALL CHANNELS · Orders | 4,190 | 3,892 | 4,581 | 4,860 | 5,350 | 5,184 | 4,878 | 4,913 | 5,536.34 | 6,312.22 | 8,974.43 | 7,899.93 | 4,961.88 | 4,652.11 | 5,275.02 | 5,494.09 | 5,835.51 | 5,701.98 | 5,445.07 | 5,366.76 | 6,086.14 | 6,940.84 | 9,870.71 | 8,691.15 | 66,570.92 | 74,321.25 |
| ALL CHANNELS · Units sold | 5,156 | 4,804 | 5,685 | 6,001 | 6,619 | 6,362 | 5,971 | 6,096 | 6,707.01 | 7,645.63 | 10,868.33 | 9,565.43 | 6,006.93 | 5,630.95 | 6,383.83 | 6,647.8 | 7,059.7 | 6,896.98 | 6,585.09 | 6,489.27 | 7,357.87 | 8,389.72 | 11,929.15 | 10,501.81 | 81,480.39 | 89,879.09 |
| ALL CHANNELS · Gross sales ex VAT | €299,665 | €283,211 | €331,649 | €349,638 | €391,153 | €372,982 | €344,638 | €356,147 | €390,460 | €445,068 | €632,618 | €556,735 | €349,593 | €327,686 | €371,470 | €386,801 | €410,736 | €401,238 | €383,066 | €377,463 | €427,956 | €487,936 | €693,734 | €610,684 | €4,753,964 | €5,228,363 |
| ALL CHANNELS · Discounts and coupons | −€17,019 | −€18,803 | −€21,524 | −€21,758 | −€23,482 | −€22,489 | −€21,694 | −€21,400 | −€28,930 | −€32,947 | −€46,790 | −€41,141 | −€25,811 | −€24,172 | −€27,378 | −€28,483 | −€30,218 | −€29,493 | −€28,132 | −€27,696 | −€31,373 | −€35,738 | −€50,766 | −€44,648 | −€317,976 | −€383,910 |
| ALL CHANNELS · Refunds and returns | −€20,746 | −€19,305 | −€22,416 | −€23,554 | −€26,383 | −€26,154 | −€23,212 | −€27,042 | −€33,849 | −€38,597 | −€54,880 | −€48,314 | −€30,348 | −€28,457 | −€32,270 | −€33,614 | −€35,707 | −€34,894 | −€33,325 | −€32,850 | −€37,257 | −€42,495 | −€60,440 | −€53,224 | −€364,451 | −€454,881 |
| ALL CHANNELS · Shipping income | €5,655 | €5,759 | €6,668 | €6,672 | €7,610 | €7,608 | €6,829 | €6,827 | €7,002 | €7,954 | €11,266 | €9,880 | €6,182 | €5,774 | €6,523 | €6,768 | €7,161 | €6,970 | €6,630 | €6,509 | €7,352 | €8,352 | €11,830 | €10,374 | €89,730 | €90,423 |
| ALL CHANNELS · NET REVENUE | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €334,683 | €381,478 | €542,215 | €477,161 | €299,616 | €280,832 | €318,345 | €331,472 | €351,971 | €343,821 | €328,238 | €323,426 | €366,677 | €418,054 | €594,358 | €523,186 | €4,161,267 | €4,479,995 |
| ALL CHANNELS · Units returned (memo) | 342 | 334 | 404 | 401 | 457 | 453 | 410 | 452 | 583.05 | 664.87 | 945.43 | 832.37 | 522.89 | 490.33 | 556.08 | 579.27 | 615.38 | 601.4 | 574.4 | 566.24 | 642.26 | 732.59 | 1,042.02 | 917.67 | 6,278.73 | 7,840.54 |
| ALL CHANNELS · Cost of goods shipped | −€101,787 | −€96,107 | −€113,931 | −€120,210 | −€135,206 | −€129,855 | −€120,312 | −€124,320 | −€137,952 | −€158,156 | −€226,104 | −€200,135 | −€126,400 | −€119,165 | −€135,870 | −€142,297 | −€151,978 | −€149,324 | −€143,387 | −€142,108 | −€162,052 | −€185,835 | −€265,746 | −€235,288 | −€1,664,076 | −€1,959,451 |
| ALL CHANNELS · Returned stock recovered | €4,379 | €4,195 | €5,358 | €4,977 | €6,033 | €6,515 | €5,325 | €5,839 | €6,597 | €7,566 | €10,820 | €9,581 | €6,053 | €5,709 | €6,511 | €6,822 | €7,288 | €7,164 | €6,881 | €6,822 | €7,783 | €8,928 | €12,772 | €11,312 | €77,185 | €94,045 |
| ALL CHANNELS · COST OF GOODS SOLD | −€97,408 | −€91,912 | −€108,573 | −€115,233 | −€129,173 | −€123,340 | −€114,987 | −€118,481 | −€131,355 | −€150,590 | −€215,284 | −€190,555 | −€120,347 | −€113,457 | −€129,359 | −€135,476 | −€144,690 | −€142,160 | −€136,505 | −€135,286 | −€154,269 | −€176,907 | −€252,974 | −€223,976 | −€1,586,891 | −€1,865,406 |
| ALL CHANNELS · GROSS PROFIT | €170,146 | €158,950 | €185,805 | €195,765 | €219,725 | €208,607 | €191,574 | €196,051 | €203,328 | €230,888 | €326,931 | €286,606 | €179,269 | €167,375 | €188,986 | €195,996 | €207,282 | €201,661 | €191,732 | €188,140 | €212,408 | €241,148 | €341,383 | €299,209 | €2,574,376 | €2,614,589 |
| ALL CHANNELS · Marketplace, referral and payment fees | −€25,180 | −€22,539 | −€27,026 | −€29,644 | −€32,835 | −€31,540 | −€28,941 | −€29,922 | −€32,398 | −€36,999 | −€52,690 | −€46,458 | −€29,228 | −€27,449 | −€31,176 | −€32,524 | −€34,602 | −€33,867 | −€32,394 | −€31,982 | −€36,329 | −€41,499 | −€59,115 | −€52,138 | −€396,172 | −€442,303 |
| ALL CHANNELS · Fulfilment, shipping, storage and inbound | −€34,761 | −€32,864 | −€38,713 | −€41,454 | −€45,080 | −€46,109 | −€41,415 | −€41,677 | −€48,998 | −€59,881 | −€85,092 | −€74,864 | −€43,814 | −€41,055 | −€46,525 | −€48,429 | −€51,408 | −€50,203 | −€47,913 | −€47,196 | −€53,491 | −€65,419 | −€92,982 | −€81,825 | −€590,908 | −€670,258 |
| ALL CHANNELS · Total variable channel costs | −€59,941 | −€55,402 | −€65,738 | −€71,098 | −€77,915 | −€77,649 | −€70,357 | −€71,599 | −€81,396 | −€96,880 | −€137,782 | −€121,323 | −€73,042 | −€68,503 | −€77,700 | −€80,953 | −€86,011 | −€84,069 | −€80,307 | −€79,177 | −€89,819 | −€106,919 | −€152,098 | −€133,962 | −€987,081 | −€1,112,561 |
| ALL CHANNELS · CONTRIBUTION BEFORE MARKETING (CM1) | €110,205 | €103,548 | €120,066 | €124,667 | €141,810 | €130,957 | €121,218 | €124,452 | €121,932 | €134,008 | €189,149 | €165,283 | €106,227 | €98,872 | €111,285 | €115,043 | €121,271 | €117,591 | €111,425 | €108,963 | €122,589 | €134,229 | €189,286 | €165,247 | €1,587,296 | €1,502,028 |
| ALL CHANNELS · Paid media: Meta | −€14,925 | −€15,728 | −€19,266 | −€17,843 | −€20,699 | −€20,117 | −€19,621 | −€20,485 | −€24,669 | −€28,022 | −€39,691 | −€34,808 | −€21,781 | −€20,344 | −€22,980 | −€23,842 | −€25,227 | −€24,554 | −€23,357 | −€22,931 | −€25,902 | −€29,423 | −€41,676 | −€36,549 | −€275,874 | −€318,563 |
| ALL CHANNELS · Paid media: Google | −€6,396 | −€6,740 | −€8,257 | −€7,647 | −€8,871 | −€8,621 | −€8,409 | −€8,779 | −€10,572 | −€12,009 | −€17,011 | −€14,918 | −€9,335 | −€8,719 | −€9,848 | −€10,218 | −€10,811 | −€10,523 | −€10,010 | −€9,827 | −€11,101 | −€12,610 | −€17,861 | −€15,664 | −€118,230 | −€136,527 |
| ALL CHANNELS · Amazon advertising | −€11,057 | −€9,410 | −€11,456 | −€13,283 | −€15,111 | −€13,890 | −€12,615 | −€11,563 | −€16,125 | −€18,388 | −€26,147 | −€23,019 | −€14,460 | −€13,558 | −€15,375 | −€16,014 | −€17,009 | −€16,620 | −€15,871 | −€15,642 | −€17,737 | −€20,227 | −€28,762 | −€25,321 | −€182,064 | −€216,595 |
| ALL CHANNELS · Walmart Connect advertising | −€2,057 | −€2,387 | −€3,218 | −€3,833 | −€4,101 | −€5,045 | −€4,421 | −€6,129 | −€6,187 | −€7,131 | −€10,248 | −€9,119 | −€5,789 | −€5,487 | −€6,288 | −€6,620 | −€7,107 | −€7,018 | −€6,774 | −€6,748 | −€7,734 | −€8,913 | −€12,810 | −€11,399 | −€63,876 | −€92,686 |
| ALL CHANNELS · Total paid media | −€34,435 | −€34,265 | −€42,197 | −€42,606 | −€48,782 | −€47,673 | −€45,066 | −€46,956 | −€57,553 | −€65,549 | −€93,097 | −€81,864 | −€51,364 | −€48,107 | −€54,491 | −€56,694 | −€60,154 | −€58,716 | −€56,011 | −€55,147 | −€62,474 | −€71,172 | −€101,109 | −€88,932 | −€640,043 | −€764,371 |
| ALL CHANNELS · CONTRIBUTION AFTER MARKETING (CM2) | €75,770 | €69,283 | €77,869 | €82,061 | €93,027 | €83,284 | €76,152 | €77,496 | €64,380 | €68,459 | €96,052 | €83,419 | €54,863 | €50,765 | €56,794 | €58,349 | €61,117 | €58,876 | €55,414 | €53,815 | €60,115 | €63,057 | €88,177 | €76,315 | €947,252 | €737,657 |
| ALL CHANNELS · Gross margin % | 63.6% | 63.4% | 63.1% | 62.9% | 63.0% | 62.8% | 62.5% | 62.3% | 60.8% | 60.5% | 60.3% | 60.1% | 59.8% | 59.6% | 59.4% | 59.1% | 58.9% | 58.7% | 58.4% | 58.2% | 57.9% | 57.7% | 57.4% | 57.2% | 61.9% | 58.4% |
| ALL CHANNELS · CM1 % | 41.2% | 41.3% | 40.8% | 40.1% | 40.6% | 39.5% | 39.5% | 39.6% | 36.4% | 35.1% | 34.9% | 34.6% | 35.5% | 35.2% | 35.0% | 34.7% | 34.5% | 34.2% | 33.9% | 33.7% | 33.4% | 32.1% | 31.8% | 31.6% | 38.1% | 33.5% |
| ALL CHANNELS · CM2 % | 28.3% | 27.6% | 26.5% | 26.4% | 26.7% | 25.1% | 24.8% | 24.6% | 19.2% | 17.9% | 17.7% | 17.5% | 18.3% | 18.1% | 17.8% | 17.6% | 17.4% | 17.1% | 16.9% | 16.6% | 16.4% | 15.1% | 14.8% | 14.6% | 22.8% | 16.5% |
| ALL CHANNELS · Paid media % of net revenue | 12.9% | 13.7% | 14.3% | 13.7% | 14.0% | 14.4% | 14.7% | 14.9% | 17.2% | 17.2% | 17.2% | 17.2% | 17.1% | 17.1% | 17.1% | 17.1% | 17.1% | 17.1% | 17.1% | 17.1% | 17.0% | 17.0% | 17.0% | 17.0% | 15.4% | 17.1% |
| ALL CHANNELS · Marketing efficiency ratio (net revenue / total paid media) | 7.77 | 7.32 | 6.98 | 7.3 | 7.15 | 6.96 | 6.8 | 6.7 | 5.82 | 5.82 | 5.82 | 5.83 | 5.83 | 5.84 | 5.84 | 5.85 | 5.85 | 5.86 | 5.86 | 5.86 | 5.87 | 5.87 | 5.88 | 5.88 | 6.5 | 5.86 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GROWTH AND MARGIN · Net revenue | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €334,683 | €381,478 | €542,215 | €477,161 | €299,616 | €280,832 | €318,345 | €331,472 | €351,971 | €343,821 | €328,238 | €323,426 | €366,677 | €418,054 | €594,358 | €523,186 | €4,161,267 | €4,479,995 |
| GROWTH AND MARGIN · Growth vs prior month | — | -6.2% | 17.3% | 5.6% | 12.2% | -4.9% | -7.6% | 2.6% | 6.4% | 14.0% | 42.1% | -12.0% | -37.2% | -6.3% | 13.4% | 4.1% | 6.2% | -2.3% | -4.5% | -1.5% | 13.4% | 14.0% | 42.2% | -12.0% | — | — |
| GROWTH AND MARGIN · Growth vs same month prior year | — | — | — | — | — | — | — | — | — | — | — | — | 12.0% | 11.9% | 8.1% | 6.6% | 0.9% | 3.6% | 7.1% | 2.8% | 9.6% | 9.6% | 9.6% | 9.6% | — | 7.7% |
| GROWTH AND MARGIN · Gross margin % | 62.2% | 61.5% | 63.5% | 65.9% | 65.8% | 61.4% | 64.4% | 60.7% | 61.2% | 59.2% | 61.0% | 60.3% | 60.8% | 59.3% | 59.0% | 59.1% | 58.7% | 58.5% | 58.4% | 58.1% | 57.5% | 57.4% | 56.6% | 57.4% | 62.1% | 58.2% |
| GROWTH AND MARGIN · CM1 % | 40.6% | 39.4% | 41.1% | 43.0% | 43.4% | 38.0% | 41.6% | 37.8% | 36.6% | 33.7% | 35.2% | 35.0% | 37.0% | 34.9% | 34.5% | 34.6% | 34.2% | 34.0% | 34.1% | 33.6% | 32.8% | 31.7% | 30.7% | 32.0% | 38.3% | 33.4% |
| GROWTH AND MARGIN · CM2 % | 28.2% | 25.7% | 26.7% | 29.3% | 29.4% | 23.6% | 27.0% | 22.8% | 19.2% | 16.4% | 17.8% | 18.0% | 20.3% | 17.7% | 17.4% | 17.5% | 17.1% | 17.0% | 17.1% | 16.6% | 15.7% | 14.6% | 13.4% | 15.1% | 23.0% | 16.3% |
| GROWTH AND MARGIN · EBITDA % | 0.5% | -4.0% | 0.8% | 4.0% | 6.7% | -0.9% | 1.2% | -3.3% | -4.9% | -4.7% | 2.3% | 1.0% | -6.2% | -11.3% | -8.4% | -7.4% | -6.3% | -7.0% | -7.8% | -8.8% | -7.0% | -5.4% | -1.2% | -0.9% | 0.1% | -5.9% |
| GROWTH AND MARGIN · EBITDA | €1,509 | −€9,916 | €2,270 | €12,347 | €23,379 | −€3,007 | €3,675 | −€10,363 | −€16,207 | −€17,918 | €12,391 | €4,974 | −€19,081 | −€31,762 | −€26,618 | −€24,354 | −€22,165 | −€24,009 | −€25,853 | −€28,403 | −€25,512 | −€22,588 | −€7,294 | −€4,925 | €3,136 | −€262,565 |
| COMMERCIAL · Orders (all channels) | 4,190 | 3,892 | 4,581 | 4,860 | 5,350 | 5,184 | 4,878 | 4,913 | 5,536.34 | 6,312.22 | 8,974.43 | 7,899.93 | 4,961.88 | 4,652.11 | 5,275.02 | 5,494.09 | 5,835.51 | 5,701.98 | 5,445.07 | 5,366.76 | 6,086.14 | 6,940.84 | 9,870.71 | 8,691.15 | 66,570.92 | 74,321.25 |
| COMMERCIAL · Blended net revenue per order | €63.86 | €64.46 | €64.26 | €63.99 | €65.21 | €64.03 | €62.85 | €64.02 | €60.45 | €60.43 | €60.42 | €60.40 | €60.38 | €60.37 | €60.35 | €60.33 | €60.32 | €60.30 | €60.28 | €60.26 | €60.25 | €60.23 | €60.21 | €60.20 | €62.51 | €60.28 |
| COMMERCIAL · Refund rate % of gross sales | 6.9% | 6.8% | 6.8% | 6.7% | 6.7% | 7.0% | 6.7% | 7.6% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 8.7% | 7.7% | 8.7% |
| COMMERCIAL · Paid media % of net revenue | 12.9% | 13.7% | 14.3% | 13.7% | 14.0% | 14.4% | 14.7% | 14.9% | 17.2% | 17.2% | 17.2% | 17.2% | 17.1% | 17.1% | 17.1% | 17.1% | 17.1% | 17.1% | 17.1% | 17.1% | 17.0% | 17.0% | 17.0% | 17.0% | 15.4% | 17.1% |
| COMMERCIAL · Marketing efficiency ratio (net revenue / paid media) | 7.77 | 7.32 | 6.98 | 7.3 | 7.15 | 6.96 | 6.8 | 6.7 | 5.82 | 5.82 | 5.82 | 5.83 | 5.83 | 5.84 | 5.84 | 5.85 | 5.85 | 5.86 | 5.86 | 5.86 | 5.87 | 5.87 | 5.88 | 5.88 | 6.5 | 5.86 |
| COMMERCIAL · Shopify EU (DTC): channel ROAS proxy (net revenue / paid media) | 5.93 | 5.66 | 5.24 | 5.61 | 5.57 | 5.36 | 5.11 | 4.99 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.35 | 4.92 | 4.35 |
| COMMERCIAL · Amazon EU (FBA): channel ROAS proxy (net revenue / paid media) | 11.49 | 11.5 | 11.17 | 10.56 | 10.1 | 10.05 | 9.97 | 10.59 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 8.7 | 9.73 | 8.7 |
| COMMERCIAL · Walmart US (WFS): channel ROAS proxy (net revenue / paid media) | 6.82 | 6.43 | 6.9 | 7.2 | 7.73 | 7.58 | 8.48 | 7.52 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 6.67 | 7.06 | 6.67 |
| COMMERCIAL · Shopify paid CAC | €20.76 | €22.29 | €23.81 | €23.13 | €22.20 | €21.69 | €24.59 | €25.97 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €29.28 | €25.55 | €29.28 |
| COMMERCIAL · Shopify EU (DTC): CM2 per order | €23.51 | €23.09 | €21.11 | €21.89 | €22.64 | €20.58 | €19.17 | €19.98 | €14.70 | €14.56 | €14.41 | €14.26 | €14.10 | €13.95 | €13.80 | €13.65 | €13.49 | €13.34 | €13.18 | €13.02 | €12.86 | €12.70 | €12.54 | €12.38 | €18.51 | €13.15 |
| COMMERCIAL · Amazon EU (FBA): CM2 per order | €14.07 | €13.57 | €13.55 | €13.19 | €13.35 | €12.11 | €12.55 | €12.55 | €9.66 | €8.20 | €8.08 | €7.95 | €9.17 | €9.05 | €8.92 | €8.80 | €8.67 | €8.54 | €8.42 | €8.29 | €8.16 | €6.69 | €6.56 | €6.43 | €11.11 | €7.93 |
| COMMERCIAL · Walmart US (WFS): CM2 per order | €17.13 | €14.87 | €16.76 | €15.79 | €16.08 | €16.40 | €15.35 | €14.15 | €9.46 | €9.32 | €9.18 | €9.05 | €8.91 | €8.77 | €8.62 | €8.48 | €8.34 | €8.20 | €8.05 | €7.91 | €7.76 | €7.61 | €7.47 | €7.32 | €12.32 | €8.00 |
| COMMERCIAL · Amazon share of net revenue (concentration) | 47.5% | 43.2% | 43.5% | 45.1% | 43.7% | 42.1% | 41.0% | 38.9% | 41.9% | 41.9% | 41.9% | 41.9% | 42.0% | 42.0% | 42.0% | 42.0% | 42.0% | 42.0% | 42.0% | 42.1% | 42.1% | 42.1% | 42.1% | 42.1% | 42.6% | 42.0% |
| WORKING CAPITAL AND CASH · Days of inventory on hand | 223.74 | 202.08 | 182.62 | 138.74 | 135.59 | 123.02 | 120.55 | 97.29 | 113.13 | 124.78 | 65.19 | 61.34 | 126.45 | 104.45 | 95.34 | 83.03 | 75.39 | 66.07 | 66.18 | 76.59 | 72.14 | 96.05 | 55.69 | 65 | 61.34 | 65 |
| WORKING CAPITAL AND CASH · Days receivable (marketplace settlement lag) | 10.02 | 10.79 | 11.51 | 11.48 | 11.76 | 12.03 | 10.71 | 10.81 | 13.92 | 13.8 | 13.84 | 13.88 | 14.07 | 14.11 | 14.15 | 14.19 | 14.23 | 14.26 | 14.3 | 14.34 | 14.38 | 14.26 | 14.3 | 14.34 | 13.88 | 14.34 |
| WORKING CAPITAL AND CASH · Days payable (logistics group) | 34.67 | 30.56 | 24.17 | 26.73 | 28.85 | 29.18 | 29.9 | 30.8 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 |
| WORKING CAPITAL AND CASH · Cash conversion cycle (DIO + DSO - DPO) | 199.09 | 182.3 | 169.96 | 123.49 | 118.5 | 105.87 | 101.36 | 77.3 | 97.05 | 108.59 | 49.03 | 45.22 | 110.53 | 88.56 | 79.49 | 67.21 | 59.62 | 50.33 | 50.49 | 60.93 | 56.51 | 80.31 | 39.99 | 49.34 | 45.22 | 49.34 |
| WORKING CAPITAL AND CASH · Cash at bank | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €282,257 | €226,977 | €314,648 | €486,357 | €370,670 | €315,350 | €353,807 | €251,737 | €290,600 | €316,000 | €98,461 | €69,434 | −€69,964 | −€214,907 | −€180,066 | −€86,197 | €486,357 | −€86,197 |
| WORKING CAPITAL AND CASH · Cash headroom over the minimum buffer | €246,444 | €228,621 | €323,742 | €178,674 | €303,890 | €345,519 | €182,378 | €241,452 | €132,257 | €76,977 | €164,648 | €336,357 | €220,670 | €165,350 | €203,807 | €101,737 | €140,600 | €166,000 | −€51,539 | −€80,566 | −€219,964 | −€364,907 | −€330,066 | −€236,197 | €336,357 | −€236,197 |
| WORKING CAPITAL AND CASH · Net debt / (net cash) | −€3,616 | €6,991 | −€95,392 | €42,369 | −€90,199 | −€139,226 | €16,470 | −€50,096 | €51,561 | €99,256 | €3,952 | −€175,436 | −€67,477 | −€19,935 | −€66,217 | €27,979 | −€18,808 | −€52,180 | €157,336 | €178,290 | €309,565 | €446,334 | €403,268 | €301,123 | −€175,436 | €301,123 |
| WORKING CAPITAL AND CASH · Inventory on hand, net | €709,122 | €663,530 | €646,100 | €540,452 | €586,136 | €522,613 | €465,368 | €383,199 | €516,409 | €628,937 | €491,337 | €396,016 | €515,601 | €444,308 | €416,916 | €393,816 | €369,602 | €328,846 | €306,127 | €351,112 | €389,654 | €575,784 | €493,347 | €493,347 | €396,016 | €493,347 |
| WORKING CAPITAL AND CASH · Net working capital | €705,893 | €704,129 | €594,807 | €724,150 | €611,442 | €557,135 | €710,780 | €631,671 | €713,487 | €739,678 | €653,226 | €475,320 | €560,754 | €543,140 | €466,893 | €533,437 | €461,238 | €400,658 | €581,172 | €570,625 | €673,339 | €784,522 | €731,215 | €621,250 | €475,320 | €621,250 |
| WORKING CAPITAL AND CASH · Operating cash flow, trailing three months | −€213,223 | −€213,223 | −€213,223 | −€239,239 | −€228,632 | −€337,815 | −€200,053 | −€333,821 | −€382,849 | −€230,653 | −€297,218 | −€197,061 | −€150,867 | −€247,670 | −€428,559 | −€322,100 | −€306,057 | −€353,840 | −€261,144 | −€309,430 | −€344,302 | −€136,287 | −€116,833 | €12,943 | — | — |
| WORKING CAPITAL AND CASH · Cash runway in months at the trailing burn (blank if cash generative) | 5.58 | 5.33 | 6.67 | 4.12 | 5.96 | 4.4 | 4.98 | 3.52 | 2.21 | 2.95 | 3.18 | 7.4 | 7.37 | 3.82 | 2.48 | 2.34 | 2.85 | 2.68 | 1.13 | 0.67 | -0.61 | -4.73 | -4.62 | n/a | — | — |
| PEOPLE · Headcount (FTE) | 10 | 10 | 10 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 |
| PEOPLE · Annualised net revenue per FTE | €321,065 | €301,034 | €353,253 | €339,271 | €380,615 | €362,124 | €334,430 | €343,126 | €365,109 | €416,158 | €591,507 | €520,539 | €326,854 | €306,362 | €347,285 | €361,606 | €383,969 | €375,077 | €358,077 | €352,828 | €400,012 | €456,059 | €648,390 | €570,748 | €378,297 | €407,272 |
The connected financial statements
Every month reconciles across the income statement, balance sheet and cash flow. Balance sheet annual columns are closing balances; income and cash-flow annual columns follow the row-specific aggregation in the workbook. Negative forecast cash is an unfunded requirement before new borrowing or corrective action.
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| REVENUE · Shopify EU (DTC): net revenue | €126,518 | €127,277 | €144,242 | €143,072 | €164,601 | €154,082 | €143,338 | €145,932 | €153,221 | €174,047 | €246,530 | €216,201 | €135,283 | €126,357 | €142,731 | €148,090 | €156,687 | €152,510 | €145,071 | €142,426 | €160,882 | €182,749 | €258,857 | €227,011 | €1,939,061 | €1,978,654 |
| REVENUE · Amazon EU (FBA): net revenue | €127,000 | €108,247 | €127,924 | €140,331 | €152,575 | €139,617 | €125,727 | €122,489 | €140,217 | €159,894 | €227,364 | €200,167 | €125,737 | €117,897 | €133,692 | €139,250 | €147,906 | €144,522 | €138,007 | €136,017 | €154,239 | €175,884 | €250,101 | €220,184 | €1,771,554 | €1,883,436 |
| REVENUE · Walmart US (WFS): net revenue | €14,036 | €15,338 | €22,212 | €27,595 | €31,722 | €38,248 | €37,496 | €46,111 | €41,245 | €47,537 | €68,320 | €60,792 | €38,596 | €36,577 | €41,922 | €44,132 | €47,378 | €46,789 | €45,159 | €44,984 | €51,557 | €59,422 | €85,400 | €75,990 | €450,652 | €617,905 |
| REVENUE · NET REVENUE PER CHANNELS | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €334,683 | €381,478 | €542,215 | €477,161 | €299,616 | €280,832 | €318,345 | €331,472 | €351,971 | €343,821 | €328,238 | €323,426 | €366,677 | €418,054 | €594,358 | €523,186 | €4,161,267 | €4,479,995 |
| REVENUE · Refund provision movement | €10,031 | −€283 | −€471 | −€868 | −€923 | −€290 | €1,723 | −€1,730 | −€3,584 | −€1,634 | −€8,180 | €3,791 | €8,113 | −€523 | −€345 | −€1,113 | −€439 | −€158 | €1,234 | €215 | −€2,551 | −€1,804 | −€9,014 | €4,169 | −€2,419 | −€2,218 |
| REVENUE · NET REVENUE | €277,585 | €250,579 | €293,907 | €310,130 | €347,974 | €331,657 | €308,284 | €312,802 | €331,099 | €379,844 | €534,035 | €480,952 | €307,729 | €280,309 | €317,999 | €330,359 | €351,532 | €343,663 | €329,471 | €323,641 | €364,126 | €416,250 | €585,343 | €527,354 | €4,158,848 | €4,477,777 |
| REVENUE · Net revenue growth vs prior month | — | -9.7% | 17.3% | 5.5% | 12.2% | -4.7% | -7.0% | 1.5% | 5.8% | 14.7% | 40.6% | -9.9% | -36.0% | -8.9% | 13.4% | 3.9% | 6.4% | -2.2% | -4.1% | -1.8% | 12.5% | 14.3% | 40.6% | -9.9% | — | — |
| COST OF SALES · Cost of goods sold (shipped less returns recovered) | −€97,408 | −€91,912 | −€108,573 | −€115,233 | −€129,173 | −€123,340 | −€114,987 | −€118,481 | −€131,355 | −€150,590 | −€215,284 | −€190,555 | −€120,347 | −€113,457 | −€129,359 | −€135,476 | −€144,690 | −€142,160 | −€136,505 | −€135,286 | −€154,269 | −€176,907 | −€252,974 | −€223,976 | −€1,586,891 | −€1,865,406 |
| COST OF SALES · Inventory write-offs and slow-moving provision movement | −€7,510 | −€4,561 | €1,203 | €9,586 | €10,256 | −€4,662 | €5,302 | −€4,488 | €2,765 | −€4,362 | €7,004 | −€600 | −€379 | −€577 | −€1,135 | €520 | −€456 | −€448 | −€430 | −€426 | −€486 | −€558 | −€797 | −€706 | €9,933 | −€5,878 |
| COST OF SALES · GROSS PROFIT | €172,667 | €154,106 | €186,536 | €204,483 | €229,058 | €203,654 | €198,599 | €189,833 | €202,509 | €224,892 | €325,755 | €289,797 | €187,003 | €166,275 | €187,506 | €195,403 | €206,387 | €201,055 | €192,536 | €187,928 | €209,371 | €238,786 | €331,572 | €302,672 | €2,581,890 | €2,606,493 |
| COST OF SALES · Gross margin % | 62.2% | 61.5% | 63.5% | 65.9% | 65.8% | 61.4% | 64.4% | 60.7% | 61.2% | 59.2% | 61.0% | 60.3% | 60.8% | 59.3% | 59.0% | 59.1% | 58.7% | 58.5% | 58.4% | 58.1% | 57.5% | 57.4% | 56.6% | 57.4% | 62.1% | 58.2% |
| VARIABLE CHANNEL COSTS · Marketplace, referral and payment fees | −€25,180 | −€22,539 | −€27,026 | −€29,644 | −€32,835 | −€31,540 | −€28,941 | −€29,922 | −€32,398 | −€36,999 | −€52,690 | −€46,458 | −€29,228 | −€27,449 | −€31,176 | −€32,524 | −€34,602 | −€33,867 | −€32,394 | −€31,982 | −€36,329 | −€41,499 | −€59,115 | −€52,138 | −€396,172 | −€442,303 |
| VARIABLE CHANNEL COSTS · Fulfilment, shipping, storage and inbound | −€34,761 | −€32,864 | −€38,713 | −€41,454 | −€45,080 | −€46,109 | −€41,415 | −€41,677 | −€48,998 | −€59,881 | −€85,092 | −€74,864 | −€43,814 | −€41,055 | −€46,525 | −€48,429 | −€51,408 | −€50,203 | −€47,913 | −€47,196 | −€53,491 | −€65,419 | −€92,982 | −€81,825 | −€590,908 | −€670,258 |
| VARIABLE CHANNEL COSTS · Total variable channel costs | −€59,941 | −€55,402 | −€65,738 | −€71,098 | −€77,915 | −€77,649 | −€70,357 | −€71,599 | −€81,396 | −€96,880 | −€137,782 | −€121,323 | −€73,042 | −€68,503 | −€77,700 | −€80,953 | −€86,011 | −€84,069 | −€80,307 | −€79,177 | −€89,819 | −€106,919 | −€152,098 | −€133,962 | −€987,081 | −€1,112,561 |
| VARIABLE CHANNEL COSTS · CONTRIBUTION BEFORE MARKETING (CM1) | €112,726 | €98,704 | €120,798 | €133,385 | €151,143 | €126,004 | €128,243 | €118,234 | €121,113 | €128,012 | €187,973 | €168,474 | €113,962 | €97,772 | €109,805 | €114,450 | €120,376 | €116,985 | €112,228 | €108,751 | €119,551 | €131,867 | €179,474 | €168,710 | €1,594,809 | €1,493,932 |
| VARIABLE CHANNEL COSTS · CM1 % | 40.6% | 39.4% | 41.1% | 43.0% | 43.4% | 38.0% | 41.6% | 37.8% | 36.6% | 33.7% | 35.2% | 35.0% | 37.0% | 34.9% | 34.5% | 34.6% | 34.2% | 34.0% | 34.1% | 33.6% | 32.8% | 31.7% | 30.7% | 32.0% | 38.3% | 33.4% |
| MARKETING · Shopify paid media (Meta, Google) | −€21,321 | −€22,468 | −€27,523 | −€25,490 | −€29,570 | −€28,738 | −€28,030 | −€29,264 | −€35,241 | −€40,031 | −€56,702 | −€49,726 | −€31,115 | −€29,062 | −€32,828 | −€34,061 | −€36,038 | −€35,077 | −€33,366 | −€32,758 | −€37,003 | −€42,032 | −€59,537 | −€52,213 | −€394,104 | −€455,090 |
| MARKETING · Amazon advertising | −€11,057 | −€9,410 | −€11,456 | −€13,283 | −€15,111 | −€13,890 | −€12,615 | −€11,563 | −€16,125 | −€18,388 | −€26,147 | −€23,019 | −€14,460 | −€13,558 | −€15,375 | −€16,014 | −€17,009 | −€16,620 | −€15,871 | −€15,642 | −€17,737 | −€20,227 | −€28,762 | −€25,321 | −€182,064 | −€216,595 |
| MARKETING · Walmart Connect advertising | −€2,057 | −€2,387 | −€3,218 | −€3,833 | −€4,101 | −€5,045 | −€4,421 | −€6,129 | −€6,187 | −€7,131 | −€10,248 | −€9,119 | −€5,789 | −€5,487 | −€6,288 | −€6,620 | −€7,107 | −€7,018 | −€6,774 | −€6,748 | −€7,734 | −€8,913 | −€12,810 | −€11,399 | −€63,876 | −€92,686 |
| MARKETING · Total paid media | −€34,435 | −€34,265 | −€42,197 | −€42,606 | −€48,782 | −€47,673 | −€45,066 | −€46,956 | −€57,553 | −€65,549 | −€93,097 | −€81,864 | −€51,364 | −€48,107 | −€54,491 | −€56,694 | −€60,154 | −€58,716 | −€56,011 | −€55,147 | −€62,474 | −€71,172 | −€101,109 | −€88,932 | −€640,043 | −€764,371 |
| MARKETING · CONTRIBUTION AFTER MARKETING (CM2) | €78,291 | €64,439 | €78,601 | €90,779 | €102,360 | €78,331 | €83,176 | €71,278 | €63,561 | €62,463 | €94,876 | €86,610 | €62,597 | €49,665 | €55,314 | €57,756 | €60,222 | €58,270 | €56,217 | €53,604 | €57,077 | €60,695 | €78,366 | €79,778 | €954,766 | €729,561 |
| MARKETING · CM2 % | 28.2% | 25.7% | 26.7% | 29.3% | 29.4% | 23.6% | 27.0% | 22.8% | 19.2% | 16.4% | 17.8% | 18.0% | 20.3% | 17.7% | 17.4% | 17.5% | 17.1% | 17.0% | 17.1% | 16.6% | 15.7% | 14.6% | 13.4% | 15.1% | 23.0% | 16.3% |
| OPERATING EXPENSES · Salaries and wages (incl. employer costs) | −€43,800 | −€43,900 | −€44,100 | −€47,200 | −€47,300 | −€47,600 | −€47,500 | −€47,900 | −€48,800 | −€48,800 | −€48,800 | −€48,800 | −€50,264 | −€50,264 | −€50,264 | −€50,264 | −€50,264 | −€50,264 | −€50,264 | −€50,264 | −€50,264 | −€50,264 | −€50,264 | −€50,264 | −€564,500 | −€603,168 |
| OPERATING EXPENSES · Contractors and freelancers | −€5,056 | −€4,877 | −€4,502 | −€4,495 | −€4,172 | −€6,301 | −€5,372 | −€4,804 | −€4,320 | −€4,320 | −€4,320 | −€4,320 | −€4,450 | −€4,450 | −€4,450 | −€4,450 | −€4,450 | −€4,450 | −€4,450 | −€4,450 | −€4,450 | −€4,450 | −€4,450 | −€4,450 | −€56,859 | −€53,395 |
| OPERATING EXPENSES · Rent and facilities | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€57,600 | −€59,328 |
| OPERATING EXPENSES · Software, apps and platform subscriptions | −€4,056 | −€4,090 | −€4,102 | −€4,171 | −€4,253 | −€4,383 | −€4,437 | −€4,512 | −€4,300 | −€4,300 | −€4,300 | −€4,300 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€51,204 | −€53,148 |
| OPERATING EXPENSES · Professional fees (finance, legal, audit) | −€3,410 | −€3,074 | −€3,178 | −€3,262 | −€3,267 | −€2,986 | −€3,135 | −€3,358 | −€3,200 | −€3,200 | −€3,200 | −€3,200 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€38,470 | −€39,552 |
| OPERATING EXPENSES · Insurance | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€13,800 | −€14,214 |
| OPERATING EXPENSES · Travel and entertainment | −€1,765 | −€1,137 | −€1,503 | −€1,091 | −€942 | −€1,413 | −€688 | −€1,869 | −€1,260 | −€1,260 | −€1,260 | −€1,260 | −€1,298 | −€1,298 | −€1,298 | −€1,298 | −€1,298 | −€1,298 | −€1,298 | −€1,298 | −€1,298 | −€1,298 | −€1,298 | −€1,298 | −€15,448 | −€15,574 |
| OPERATING EXPENSES · Content, creative and PR (non-media) | −€6,719 | −€5,921 | −€5,117 | −€6,119 | −€5,586 | −€6,021 | −€5,795 | −€6,407 | −€4,950 | −€4,950 | −€4,950 | −€4,950 | −€5,098 | −€5,098 | −€5,098 | −€5,098 | −€5,098 | −€5,098 | −€5,098 | −€5,098 | −€5,098 | −€5,098 | −€5,098 | −€5,098 | −€67,485 | −€61,182 |
| OPERATING EXPENSES · Customer service (per order) | −€2,946 | −€2,812 | −€3,283 | −€3,431 | −€3,890 | −€3,713 | −€3,512 | −€3,419 | −€3,875 | −€4,419 | −€6,282 | −€5,530 | −€3,578 | −€3,354 | −€3,803 | −€3,961 | −€4,207 | −€4,111 | −€3,926 | −€3,869 | −€4,388 | −€5,004 | −€7,117 | −€6,266 | −€47,112 | −€53,586 |
| OPERATING EXPENSES · Office and other G&A | −€1,825 | −€1,606 | −€1,720 | −€1,762 | −€2,110 | −€1,495 | −€1,774 | −€1,828 | −€1,800 | −€1,800 | −€1,800 | −€1,800 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€21,320 | −€22,248 |
| OPERATING EXPENSES · Bank charges and FX costs | −€398 | −€399 | −€476 | −€463 | −€528 | −€485 | −€474 | −€496 | −€502 | −€572 | −€813 | −€716 | −€449 | −€421 | −€478 | −€497 | −€528 | −€516 | −€492 | −€485 | −€550 | −€627 | −€892 | −€785 | −€6,322 | −€6,720 |
| OPERATING EXPENSES · Recruitment and training | −€857 | −€589 | −€2,400 | −€488 | −€983 | −€991 | −€864 | −€1,098 | −€810 | −€810 | −€810 | −€810 | −€834 | −€834 | −€834 | −€834 | −€834 | −€834 | −€834 | −€834 | −€834 | −€834 | −€834 | −€834 | −€11,510 | −€10,012 |
| OPERATING EXPENSES · TOTAL OPERATING EXPENSES | −€76,782 | −€74,355 | −€76,331 | −€78,432 | −€78,981 | −€81,338 | −€79,501 | −€81,641 | −€79,767 | −€80,381 | −€82,485 | −€81,636 | −€81,679 | −€81,427 | −€81,933 | −€82,110 | −€82,387 | −€82,279 | −€82,070 | −€82,006 | −€82,590 | −€83,283 | −€85,660 | −€84,703 | −€951,630 | −€992,126 |
| OPERATING EXPENSES · EBITDA | €1,509 | −€9,916 | €2,270 | €12,347 | €23,379 | −€3,007 | €3,675 | −€10,363 | −€16,207 | −€17,918 | €12,391 | €4,974 | −€19,081 | −€31,762 | −€26,618 | −€24,354 | −€22,165 | −€24,009 | −€25,853 | −€28,403 | −€25,512 | −€22,588 | −€7,294 | −€4,925 | €3,136 | −€262,565 |
| OPERATING EXPENSES · EBITDA % | 0.5% | -4.0% | 0.8% | 4.0% | 6.7% | -0.9% | 1.2% | -3.3% | -4.9% | -4.7% | 2.3% | 1.0% | -6.2% | -11.3% | -8.4% | -7.4% | -6.3% | -7.0% | -7.8% | -8.8% | -7.0% | -5.4% | -1.2% | -0.9% | 0.1% | -5.9% |
| BELOW EBITDA · Depreciation | −€2,507 | −€2,507 | −€2,620 | −€2,620 | −€2,653 | −€2,653 | −€2,712 | −€2,712 | −€2,737 | −€2,762 | −€2,787 | −€2,812 | −€2,837 | −€3,695 | −€3,720 | −€3,745 | −€3,770 | −€3,795 | −€3,820 | −€3,845 | −€3,870 | −€3,895 | −€3,920 | −€3,945 | −€32,080 | −€44,857 |
| BELOW EBITDA · EBIT | −€997 | −€12,423 | −€350 | €9,727 | €20,726 | −€5,660 | €964 | −€13,075 | −€18,943 | −€20,680 | €9,604 | €2,163 | −€21,918 | −€35,457 | −€30,338 | −€28,099 | −€25,935 | −€27,804 | −€29,673 | −€32,248 | −€29,382 | −€26,483 | −€11,214 | −€8,870 | −€28,944 | −€307,422 |
| BELOW EBITDA · Interest on term loan | −€2,500 | −€2,455 | −€2,410 | −€2,365 | −€2,319 | −€2,273 | −€2,227 | −€2,180 | −€2,133 | −€2,086 | −€2,039 | −€1,991 | −€1,943 | −€1,895 | −€1,846 | −€1,797 | −€1,748 | −€1,699 | −€1,649 | −€1,599 | −€1,548 | −€1,498 | −€1,446 | −€1,395 | −€26,979 | −€20,064 |
| BELOW EBITDA · PROFIT BEFORE TAX | −€3,497 | −€14,878 | −€2,760 | €7,362 | €18,407 | −€7,933 | −€1,263 | −€15,255 | −€21,077 | −€22,766 | €7,565 | €171 | −€23,861 | −€37,352 | −€32,185 | −€29,897 | −€27,683 | −€29,503 | −€31,322 | −€33,846 | −€30,931 | −€27,981 | −€12,661 | −€10,265 | −€55,924 | −€327,486 |
| BELOW EBITDA · Cumulative profit before tax in the financial year (memo) | −€3,497 | −€18,375 | −€21,135 | −€13,773 | €4,634 | −€3,299 | −€4,562 | −€19,817 | −€40,894 | −€63,660 | −€56,095 | −€55,924 | −€23,861 | −€61,214 | −€93,398 | −€123,295 | −€150,978 | −€180,481 | −€211,802 | −€245,648 | −€276,579 | −€304,560 | −€317,221 | −€327,486 | — | — |
| BELOW EBITDA · Cumulative tax on the year to date (two-bracket NL rates, no tax on losses) | €0 | €0 | €0 | €0 | €881 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — |
| BELOW EBITDA · Corporate income tax | €0 | €0 | €0 | €0 | −€881 | €881 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| BELOW EBITDA · NET PROFIT | −€3,497 | −€14,878 | −€2,760 | €7,362 | €17,527 | −€7,053 | −€1,263 | −€15,255 | −€21,077 | −€22,766 | €7,565 | €171 | −€23,861 | −€37,352 | −€32,185 | −€29,897 | −€27,683 | −€29,503 | −€31,322 | −€33,846 | −€30,931 | −€27,981 | −€12,661 | −€10,265 | −€55,924 | −€327,486 |
| BELOW EBITDA · Net margin % | -1.3% | -5.9% | -0.9% | 2.4% | 5.0% | -2.1% | -0.4% | -4.9% | -6.4% | -6.0% | 1.4% | 0.0% | -7.8% | -13.3% | -10.1% | -9.0% | -7.9% | -8.6% | -9.5% | -10.5% | -8.5% | -6.7% | -2.2% | -1.9% | -1.3% | -7.3% |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ASSETS · Cash / (unfunded cash requirement) | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €282,257 | €226,977 | €314,648 | €486,357 | €370,670 | €315,350 | €353,807 | €251,737 | €290,600 | €316,000 | €98,461 | €69,434 | −€69,964 | −€214,907 | −€180,066 | −€86,197 | €486,357 | −€86,197 |
| ASSETS · Marketplace and payment receivables (incl. reserves) | €85,464 | €96,314 | €107,909 | €115,541 | €129,081 | €127,648 | €102,297 | €105,117 | €146,743 | €158,486 | €233,177 | €198,926 | €128,001 | €133,056 | €136,465 | €147,078 | €151,392 | €153,075 | €141,662 | €139,821 | €164,080 | €177,318 | €260,948 | €222,671 | €198,926 | €222,671 |
| ASSETS · Inventory on hand at landed cost | €734,632 | €693,601 | €671,168 | €555,934 | €591,362 | €532,501 | €467,854 | €390,173 | €520,204 | €636,619 | €491,337 | €396,016 | €515,601 | €444,527 | €417,862 | €393,816 | €369,602 | €328,846 | €306,127 | €351,112 | €389,654 | €575,784 | €493,347 | €493,347 | €396,016 | €493,347 |
| ASSETS · Slow-moving provision | −€25,510 | −€30,070 | −€25,068 | −€15,482 | −€5,226 | −€9,888 | −€2,486 | −€6,974 | −€3,795 | −€7,683 | €0 | €0 | €0 | −€220 | −€947 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| ASSETS · Inventory in transit | €41,000 | €77,000 | €0 | €194,000 | €52,000 | €46,000 | €154,000 | €234,000 | €280,000 | €90,000 | €178,859 | €200,170 | €38,884 | €89,342 | €96,297 | €103,936 | €87,395 | €98,005 | €154,019 | €164,371 | €309,190 | €145,678 | €191,052 | €191,052 | €200,170 | €191,052 |
| ASSETS · Supplier deposits | €34,800 | €42,000 | €69,000 | €13,800 | €60,000 | €123,000 | €129,400 | €103,600 | €53,658 | €75,909 | €42,316 | €38,468 | €55,692 | €60,070 | €57,399 | €55,620 | €75,607 | €95,517 | €142,068 | €136,461 | €101,019 | €114,631 | €114,631 | €114,631 | €38,468 | €114,631 |
| ASSETS · Other receivables and prepaid expenses | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 |
| ASSETS · Fixed assets, net book value | €54,893 | €52,387 | €56,567 | €53,947 | €52,493 | €49,840 | €50,628 | €47,917 | €46,680 | €45,418 | €44,132 | €42,820 | €41,483 | €69,288 | €67,068 | €64,823 | €62,553 | €60,258 | €57,938 | €55,593 | €53,223 | €50,828 | €48,408 | €45,963 | €42,820 | €45,963 |
| ASSETS · TOTAL ASSETS | €1,343,225 | €1,331,352 | €1,374,818 | €1,267,914 | €1,355,100 | €1,386,120 | €1,255,572 | €1,286,784 | €1,347,247 | €1,247,226 | €1,325,969 | €1,384,257 | €1,171,831 | €1,132,915 | €1,149,453 | €1,038,511 | €1,058,650 | €1,073,201 | €921,776 | €938,292 | €968,702 | €870,833 | €949,821 | €1,002,968 | €1,384,257 | €1,002,968 |
| LIABILITIES · Trade payables | €96,388 | €64,532 | €70,325 | €62,533 | €80,478 | €73,888 | €67,497 | €71,999 | €105,083 | €120,815 | €105,164 | €99,346 | €101,723 | €70,969 | €78,334 | €84,332 | €85,454 | €84,563 | €81,445 | €90,843 | €101,550 | €129,159 | €127,075 | €121,680 | €99,346 | €121,680 |
| LIABILITIES · Wage tax and social charges payable | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €15,616 | €15,616 | €15,616 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €15,616 | €16,084 |
| LIABILITIES · Refund liability | €9,369 | €9,653 | €10,123 | €10,992 | €11,915 | €12,205 | €10,483 | €12,212 | €15,796 | €17,431 | €25,611 | €21,819 | €13,706 | €14,228 | €14,574 | €15,687 | €16,126 | €16,284 | €15,050 | €14,835 | €17,387 | €19,191 | €28,205 | €24,037 | €21,819 | €24,037 |
| LIABILITIES · VAT payable | €44,720 | €86,483 | €133,641 | €51,015 | €108,246 | €160,801 | €47,106 | €94,705 | €146,827 | €59,792 | €146,073 | €221,479 | €45,910 | €82,354 | €131,192 | €50,911 | €105,094 | €157,853 | €50,124 | €99,376 | €155,582 | €64,455 | €157,398 | €238,650 | €221,479 | €238,650 |
| LIABILITIES · Corporate income tax payable: opening (memo) | €18,400 | €18,400 | €18,400 | €18,400 | €0 | €881 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — |
| LIABILITIES · Corporate income tax: charge (memo) | €0 | €0 | €0 | €0 | €881 | −€881 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — |
| LIABILITIES · Corporate income tax: paid (prior year liability in the payment month, memo) | €0 | €0 | €0 | −€18,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€18,400 | €0 |
| LIABILITIES · Corporate income tax payable | €18,400 | €18,400 | €18,400 | €0 | €881 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| LIABILITIES · Term loan: current portion | €89,636 | €90,196 | €90,760 | €91,327 | €91,898 | €92,473 | €93,051 | €93,632 | €94,217 | €94,806 | €95,399 | €95,995 | €96,595 | €97,199 | €97,806 | €98,417 | €99,033 | €99,652 | €100,274 | €100,901 | €101,532 | €102,166 | €102,805 | €103,447 | €95,995 | €103,447 |
| LIABILITIES · Term loan: non-current portion | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €206,597 | €198,217 | €189,784 | €181,299 | €172,760 | €164,169 | €155,523 | €146,823 | €138,070 | €129,261 | €120,397 | €111,478 | €214,926 | €111,478 |
| LIABILITIES · TOTAL LIABILITIES | €575,722 | €578,727 | €624,953 | €510,687 | €580,347 | €618,419 | €489,134 | €535,601 | €617,141 | €539,887 | €611,064 | €669,181 | €480,616 | €479,052 | €527,774 | €446,730 | €494,552 | €538,605 | €418,501 | €468,864 | €530,205 | €460,317 | €551,965 | €615,377 | €669,181 | €615,377 |
| EQUITY · Share capital | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 |
| EQUITY · Retained earnings: opening (memo) | €521,000 | €517,503 | €502,625 | €499,865 | €507,227 | €524,754 | €517,701 | €516,438 | €501,183 | €480,106 | €457,340 | €464,905 | €465,076 | €441,215 | €403,863 | €371,678 | €341,782 | €314,099 | €284,596 | €253,274 | €219,428 | €188,497 | €160,516 | €147,856 | — | — |
| EQUITY · Net profit for the month (memo) | −€3,497 | −€14,878 | −€2,760 | €7,362 | €17,527 | −€7,053 | −€1,263 | −€15,255 | −€21,077 | −€22,766 | €7,565 | €171 | −€23,861 | −€37,352 | −€32,185 | −€29,897 | −€27,683 | −€29,503 | −€31,322 | −€33,846 | −€30,931 | −€27,981 | −€12,661 | −€10,265 | −€55,924 | −€327,486 |
| EQUITY · Dividends paid | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| EQUITY · Retained earnings | €517,503 | €502,625 | €499,865 | €507,227 | €524,754 | €517,701 | €516,438 | €501,183 | €480,106 | €457,340 | €464,905 | €465,076 | €441,215 | €403,863 | €371,678 | €341,782 | €314,099 | €284,596 | €253,274 | €219,428 | €188,497 | €160,516 | €147,856 | €137,591 | €465,076 | €137,591 |
| EQUITY · TOTAL EQUITY | €767,503 | €752,625 | €749,865 | €757,227 | €774,754 | €767,701 | €766,438 | €751,183 | €730,106 | €707,340 | €714,905 | €715,076 | €691,215 | €653,863 | €621,678 | €591,782 | €564,099 | €534,596 | €503,274 | €469,428 | €438,497 | €410,516 | €397,856 | €387,591 | €715,076 | €387,591 |
| EQUITY · TOTAL LIABILITIES AND EQUITY | €1,343,225 | €1,331,352 | €1,374,818 | €1,267,914 | €1,355,100 | €1,386,120 | €1,255,572 | €1,286,784 | €1,347,247 | €1,247,226 | €1,325,969 | €1,384,257 | €1,171,831 | €1,132,915 | €1,149,453 | €1,038,511 | €1,058,650 | €1,073,201 | €921,776 | €938,292 | €968,702 | €870,833 | €949,821 | €1,002,968 | €1,384,257 | €1,002,968 |
| EQUITY · CHECK: assets less liabilities and equity (must be zero) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| WORKING CAPITAL METRICS (memo) · Net working capital (receivables + inventory + transit + deposits - payables - refund liability - VAT - payroll taxes) | €705,893 | €704,129 | €594,807 | €724,150 | €611,442 | €557,135 | €710,780 | €631,671 | €713,487 | €739,678 | €653,226 | €475,320 | €560,754 | €543,140 | €466,893 | €533,437 | €461,238 | €400,658 | €581,172 | €570,625 | €673,339 | €784,522 | €731,215 | €621,250 | €475,320 | €621,250 |
| WORKING CAPITAL METRICS (memo) · Net debt / (net cash) | −€3,616 | €6,991 | −€95,392 | €42,369 | −€90,199 | −€139,226 | €16,470 | −€50,096 | €51,561 | €99,256 | €3,952 | −€175,436 | −€67,477 | −€19,935 | −€66,217 | €27,979 | −€18,808 | −€52,180 | €157,336 | €178,290 | €309,565 | €446,334 | €403,268 | €301,123 | −€175,436 | €301,123 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| OPERATING ACTIVITIES (indirect) · Net profit | −€3,497 | −€14,878 | −€2,760 | €7,362 | €17,527 | −€7,053 | −€1,263 | −€15,255 | −€21,077 | −€22,766 | €7,565 | €171 | −€23,861 | −€37,352 | −€32,185 | −€29,897 | −€27,683 | −€29,503 | −€31,322 | −€33,846 | −€30,931 | −€27,981 | −€12,661 | −€10,265 | −€55,924 | −€327,486 |
| OPERATING ACTIVITIES (indirect) · Add back: depreciation | €2,507 | €2,507 | €2,620 | €2,620 | €2,653 | €2,653 | €2,712 | €2,712 | €2,737 | €2,762 | €2,787 | €2,812 | €2,837 | €3,695 | €3,720 | €3,745 | €3,770 | €3,795 | €3,820 | €3,845 | €3,870 | €3,895 | €3,920 | €3,945 | €32,080 | €44,857 |
| OPERATING ACTIVITIES (indirect) · Add back: interest | €2,500 | €2,455 | €2,410 | €2,365 | €2,319 | €2,273 | €2,227 | €2,180 | €2,133 | €2,086 | €2,039 | €1,991 | €1,943 | €1,895 | €1,846 | €1,797 | €1,748 | €1,699 | €1,649 | €1,599 | €1,548 | €1,498 | €1,446 | €1,395 | €26,979 | €20,064 |
| OPERATING ACTIVITIES (indirect) · Add back: corporate income tax charge | €0 | €0 | €0 | €0 | €881 | −€881 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| OPERATING ACTIVITIES (indirect) · EBITDA (check equals PL) | €1,509 | −€9,916 | €2,270 | €12,347 | €23,379 | −€3,007 | €3,675 | −€10,363 | −€16,207 | −€17,918 | €12,391 | €4,974 | −€19,081 | −€31,762 | −€26,618 | −€24,354 | −€22,165 | −€24,009 | −€25,853 | −€28,403 | −€25,512 | −€22,588 | −€7,294 | −€4,925 | €3,136 | −€262,565 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in marketplace receivables | €48,036 | −€10,850 | −€11,594 | −€7,632 | −€13,540 | €1,433 | €25,351 | −€2,819 | −€41,626 | −€11,743 | −€74,692 | €34,251 | €70,926 | −€5,056 | −€3,409 | −€10,613 | −€4,314 | −€1,683 | €11,413 | €1,841 | −€24,258 | −€13,239 | −€83,629 | €38,276 | −€65,426 | −€23,745 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in inventory on hand, net of provision | −€84,122 | €45,592 | €17,430 | €105,647 | −€45,683 | €63,523 | €57,245 | €82,169 | −€133,210 | −€112,528 | €137,600 | €95,321 | −€119,585 | €71,294 | €27,392 | €23,099 | €24,215 | €40,756 | €22,718 | −€44,985 | −€38,542 | −€186,130 | €82,437 | €0.000000 | €228,984 | −€97,331 |
| OPERATING ACTIVITIES (indirect) · of which provision movement (included above) | −€7,510 | −€4,561 | €5,003 | €9,586 | €10,256 | −€4,662 | €7,402 | −€4,488 | €3,179 | −€3,887 | €7,683 | €0 | €0 | −€220 | −€727 | €947 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €18,000 | €0 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in inventory in transit | €113,000 | −€36,000 | €77,000 | −€194,000 | €142,000 | €6,000 | −€108,000 | −€80,000 | −€46,000 | €190,000 | −€88,859 | −€21,311 | €161,285 | −€50,458 | −€6,954 | −€7,639 | €16,541 | −€10,611 | −€56,013 | −€10,352 | −€144,820 | €163,512 | −€45,374 | €0 | −€46,170 | €9,117 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in supplier deposits | −€11,700 | −€7,200 | −€27,000 | €55,200 | −€46,200 | −€63,000 | −€6,400 | €25,800 | €49,942 | −€22,251 | €33,592 | €3,848 | −€17,224 | −€4,378 | €2,671 | €1,779 | −€19,987 | −€19,910 | −€46,552 | €5,608 | €35,441 | −€13,612 | €0.000000 | €0 | −€15,368 | −€76,163 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in other receivables | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in trade payables | −€32,312 | −€31,857 | €5,794 | −€7,792 | €17,945 | −€6,590 | −€6,391 | €4,502 | €33,083 | €15,732 | −€15,650 | −€5,818 | €2,377 | −€30,754 | €7,364 | €5,998 | €1,123 | −€891 | −€3,118 | €9,398 | €10,706 | €27,609 | −€2,083 | −€5,395 | −€29,354 | €22,334 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in wage tax and social charges payable | −€1,884 | €32 | €64 | €992 | €32 | €96 | −€32 | €128 | €288 | €0 | €0 | €0 | €468 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€284 | €468 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in refund liability | −€10,031 | €283 | €471 | €868 | €923 | €290 | −€1,723 | €1,730 | €3,584 | €1,634 | €8,180 | −€3,791 | −€8,113 | €523 | €345 | €1,113 | €439 | €158 | −€1,234 | −€215 | €2,551 | €1,804 | €9,014 | −€4,169 | €2,419 | €2,218 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in VAT payable | €6,020 | €41,763 | €47,158 | −€82,627 | €57,231 | €52,555 | −€113,695 | €47,599 | €52,122 | −€87,035 | €86,281 | €75,406 | −€175,568 | €36,444 | €48,838 | −€80,281 | €54,184 | €52,759 | −€107,729 | €49,252 | €56,206 | −€91,127 | €92,942 | €81,252 | €182,779 | €17,171 |
| OPERATING ACTIVITIES (indirect) · Cash generated from operations before interest and tax | €28,516 | −€8,152 | €111,593 | −€116,996 | €136,087 | €51,301 | −€149,970 | €68,746 | −€98,023 | −€44,108 | €98,843 | €182,880 | −€104,516 | −€14,148 | €49,629 | −€90,898 | €50,035 | €36,571 | −€206,367 | −€17,855 | −€128,227 | −€133,771 | €46,013 | €105,040 | €260,716 | −€408,496 |
| OPERATING ACTIVITIES (indirect) · Interest paid | −€2,500 | −€2,455 | −€2,410 | −€2,365 | −€2,319 | −€2,273 | −€2,227 | −€2,180 | −€2,133 | −€2,086 | −€2,039 | −€1,991 | −€1,943 | −€1,895 | −€1,846 | −€1,797 | −€1,748 | −€1,699 | −€1,649 | −€1,599 | −€1,548 | −€1,498 | −€1,446 | −€1,395 | −€26,979 | −€20,064 |
| OPERATING ACTIVITIES (indirect) · Corporate income tax paid | €0 | €0 | €0 | −€18,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€18,400 | €0 |
| OPERATING ACTIVITIES (indirect) · NET CASH FROM OPERATING ACTIVITIES | €26,016 | −€10,607 | €109,183 | −€137,761 | €133,768 | €49,028 | −€152,197 | €66,566 | −€100,157 | −€46,195 | €96,804 | €180,889 | −€106,459 | −€16,043 | €47,782 | −€92,696 | €48,286 | €34,872 | −€208,016 | −€19,454 | −€129,775 | −€135,269 | €44,566 | €103,645 | €215,336 | −€428,559 |
| INVESTING ACTIVITIES · Capital expenditure | −€2,400 | €0 | −€6,800 | €0 | −€1,200 | €0 | −€3,500 | €0 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€31,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€19,900 | −€48,000 |
| INVESTING ACTIVITIES · NET CASH FROM INVESTING ACTIVITIES | −€2,400 | €0 | −€6,800 | €0 | −€1,200 | €0 | −€3,500 | €0 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€31,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€19,900 | −€48,000 |
| FINANCING ACTIVITIES · Term loan drawdowns | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| FINANCING ACTIVITIES · Term loan principal repaid | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| FINANCING ACTIVITIES · Dividends paid | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| FINANCING ACTIVITIES · NET CASH FROM FINANCING ACTIVITIES | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| CASH · NET CASH FLOW FOR THE MONTH | €16,444 | −€17,824 | €95,121 | −€145,068 | €125,215 | €41,629 | −€163,141 | €59,074 | −€109,195 | −€55,280 | €87,671 | €171,709 | −€115,687 | −€55,320 | €38,457 | −€102,070 | €38,863 | €25,399 | −€217,539 | −€29,027 | −€139,399 | −€144,943 | €34,841 | €93,868 | €106,357 | −€572,554 |
| CASH · Opening cash | €380,000 | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €282,257 | €226,977 | €314,648 | €486,357 | €370,670 | €315,350 | €353,807 | €251,737 | €290,600 | €316,000 | €98,461 | €69,434 | −€69,964 | −€214,907 | −€180,066 | — | — |
| CASH · CLOSING CASH (to balance sheet) | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €282,257 | €226,977 | €314,648 | €486,357 | €370,670 | €315,350 | €353,807 | €251,737 | €290,600 | €316,000 | €98,461 | €69,434 | −€69,964 | −€214,907 | −€180,066 | −€86,197 | €486,357 | −€86,197 |
| CASH · Free cash flow (operating less capex) | €23,616 | −€10,607 | €102,383 | −€137,761 | €132,568 | €49,028 | −€155,697 | €66,566 | −€101,657 | −€47,695 | €95,304 | €179,389 | −€107,959 | −€47,543 | €46,282 | −€94,196 | €46,786 | €33,372 | −€209,516 | −€20,954 | −€131,275 | −€136,769 | €43,066 | €102,145 | €195,436 | −€476,559 |
| DIRECT METHOD (built from the cash lines of each schedule) · Payouts received from Shopify Payments, Amazon and Walmart | €312,453 | €239,161 | €279,131 | €294,398 | €326,785 | €319,701 | €321,425 | €298,658 | €274,520 | €344,219 | €430,765 | €478,631 | €352,868 | €258,955 | €295,576 | €300,396 | €325,603 | €320,275 | €318,472 | €304,095 | €318,070 | €372,207 | €463,800 | €519,652 | €3,919,847 | €4,149,970 |
| DIRECT METHOD (built from the cash lines of each schedule) · Paid to inventory suppliers (deposits and balances) | −€52,700 | −€91,200 | −€27,000 | −€138,800 | −€46,200 | −€109,000 | −€160,400 | −€88,200 | −€222,058 | −€50,251 | −€117,267 | −€98,322 | −€56,108 | −€93,721 | −€93,626 | −€102,157 | −€107,382 | −€117,915 | −€200,570 | −€158,763 | −€273,749 | −€159,291 | −€191,052 | −€191,052 | −€1,201,397 | −€1,745,385 |
| DIRECT METHOD (built from the cash lines of each schedule) · Paid to logistics, media and other opex suppliers | −€145,951 | −€111,846 | −€94,598 | −€92,282 | −€96,450 | −€111,411 | −€101,453 | −€93,444 | −€101,157 | −€141,562 | −€164,727 | −€147,598 | −€129,237 | −€122,082 | −€101,265 | −€106,869 | −€117,080 | −€114,695 | −€115,344 | −€112,123 | −€121,420 | −€139,899 | −€175,265 | −€172,196 | −€1,402,479 | −€1,527,475 |
| DIRECT METHOD (built from the cash lines of each schedule) · Net salaries paid | −€29,784 | −€29,852 | −€29,988 | −€32,096 | −€32,164 | −€32,368 | −€32,300 | −€32,572 | −€33,184 | −€33,184 | −€33,184 | −€33,184 | −€34,180 | −€34,180 | −€34,180 | −€34,180 | −€34,180 | −€34,180 | −€34,180 | −€34,180 | −€34,180 | −€34,180 | −€34,180 | −€34,180 | −€383,860 | −€410,154 |
| DIRECT METHOD (built from the cash lines of each schedule) · Wage tax and social charges remitted | −€15,900 | −€14,016 | −€14,048 | −€14,112 | −€15,104 | −€15,136 | −€15,232 | −€15,200 | −€15,328 | −€15,616 | −€15,616 | −€15,616 | −€15,616 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€180,924 | −€192,545 |
| DIRECT METHOD (built from the cash lines of each schedule) · VAT paid | −€38,700 | €0 | €0 | −€133,641 | €0 | €0 | −€160,801 | €0 | €0 | −€146,827 | €0 | €0 | −€221,479 | €0 | €0 | −€131,192 | €0 | €0 | −€157,853 | €0 | €0 | −€155,582 | €0 | €0 | −€479,969 | −€666,107 |
| DIRECT METHOD (built from the cash lines of each schedule) · Corporate income tax paid | €0 | €0 | €0 | −€18,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€18,400 | €0 |
| DIRECT METHOD (built from the cash lines of each schedule) · Interest paid | −€2,500 | −€2,455 | −€2,410 | −€2,365 | −€2,319 | −€2,273 | −€2,227 | −€2,180 | −€2,133 | −€2,086 | −€2,039 | −€1,991 | −€1,943 | −€1,895 | −€1,846 | −€1,797 | −€1,748 | −€1,699 | −€1,649 | −€1,599 | −€1,548 | −€1,498 | −€1,446 | −€1,395 | −€26,979 | −€20,064 |
| DIRECT METHOD (built from the cash lines of each schedule) · Bank charges and FX costs paid in the month | −€398 | −€399 | −€476 | −€463 | −€528 | −€485 | −€474 | −€496 | −€502 | −€572 | −€813 | −€716 | −€449 | −€421 | −€478 | −€497 | −€528 | −€516 | −€492 | −€485 | −€550 | −€627 | −€892 | −€785 | −€6,322 | −€6,720 |
| DIRECT METHOD (built from the cash lines of each schedule) · Capex paid, VAT-inclusive | −€2,904 | €0 | −€8,228 | €0 | −€1,452 | €0 | −€4,235 | €0 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€38,115 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€24,079 | −€58,080 |
| DIRECT METHOD (built from the cash lines of each schedule) · Term loan principal repaid net of drawdowns | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| DIRECT METHOD (built from the cash lines of each schedule) · Dividends paid | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| DIRECT METHOD (built from the cash lines of each schedule) · NET CASH FLOW, DIRECT METHOD | €16,444 | −€17,824 | €95,121 | −€145,068 | €125,215 | €41,629 | −€163,141 | €59,074 | −€109,195 | −€55,280 | €87,671 | €171,709 | −€115,687 | −€55,320 | €38,457 | −€102,070 | €38,863 | €25,399 | −€217,539 | −€29,027 | −€139,399 | −€144,943 | €34,841 | €93,868 | €106,357 | −€572,554 |
| DIRECT METHOD (built from the cash lines of each schedule) · CHECK: indirect less direct (must be zero) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
Commercial and operating drivers
The model differentiates price, order volume, product mix, returns, marketplace costs, paid media and staffing. Changing the scenario switches forecast drivers while the historical financial statements remain fixed. Planning tax and settlement assumptions illustrate mechanics and do not establish actual obligations or platform terms.
| Driver | Unit | Base | Downside | Upside | Selected |
|---|---|---|---|---|---|
| Shopify unit volume growth vs deseasonalised run-rate (annualised) | % | 22.0% | 5.0% | 32.0% | 5.0% |
| Amazon unit volume growth vs run-rate (annualised) | % | 28.0% | 10.0% | 38.0% | 10.0% |
| Walmart unit volume growth vs run-rate (annualised) | % | 70.0% | 25.0% | 110.0% | 25.0% |
| Shopify gross unit price change (annualised) | % | 3.0% | 0.0% | 4.0% | 0.0% |
| Amazon gross unit price change (annualised) | % | 2.0% | 0.0% | 3.0% | 0.0% |
| Walmart gross unit price change in USD (annualised) | % | 2.0% | 0.0% | 3.0% | 0.0% |
| Shopify discounts as share of gross sales | % | 8.5% | 10.0% | 7.5% | 10.0% |
| Amazon discounts and coupons as share of gross sales | % | 4.0% | 5.0% | 3.5% | 5.0% |
| Walmart discounts as share of gross sales | % | 5.0% | 6.0% | 4.5% | 6.0% |
| Shopify refunds and returns as share of gross sales | % | 6.5% | 8.0% | 5.5% | 8.0% |
| Amazon refunds and returns as share of gross sales | % | 7.5% | 9.0% | 7.0% | 9.0% |
| Walmart refunds and returns as share of gross sales | % | 8.5% | 10.0% | 8.0% | 10.0% |
| Shopify units per order | units | 1.35 | 1.32 | 1.38 | 1.32 |
| Amazon units per order | units | 1.15 | 1.13 | 1.17 | 1.13 |
| Walmart units per order | units | 1.2 | 1.18 | 1.22 | 1.18 |
| Shopify shipping income per order | EUR | €3.40 | €3.20 | €3.50 | €3.20 |
| Landed unit cost inflation (annualised) | % | 3.0% | 7.0% | 1.0% | 7.0% |
| Returned units resellable and recovered to stock | % | 65.0% | 55.0% | 70.0% | 55.0% |
| Amazon referral fee rate (Home and Kitchen) | % | 15.0% | 15.0% | 15.0% | 15.0% |
| Amazon refund administration fee (share of referral fee retained on refunds) | % | 20.0% | 20.0% | 20.0% | 20.0% |
| FBA fulfilment fee per unit | EUR | €5.40 | €5.65 | €5.35 | €5.65 |
| FBA storage and other fees per unit sold (off-peak) | EUR | €0.58 | €0.66 | €0.55 | €0.66 |
| FBA inbound placement and freight per unit | EUR | €0.45 | €0.50 | €0.43 | €0.50 |
| Walmart referral fee rate | % | 15.0% | 15.0% | 15.0% | 15.0% |
| Walmart WFS fulfilment fee per unit (USD) | USD | US$6.25 | US$6.50 | US$6.15 | US$6.50 |
| Walmart WFS storage per unit sold (USD) | USD | US$0.60 | US$0.66 | US$0.58 | US$0.66 |
| Shopify Payments fee rate (on VAT-inclusive amount charged) | % | 1.9% | 1.9% | 1.9% | 1.9% |
| Shopify Payments fixed fee per order | EUR | €0.25 | €0.25 | €0.25 | €0.25 |
| Chargebacks and disputes as share of gross sales | % | 0.1% | 0.2% | 0.1% | 0.2% |
| Carrier cost per Shopify order | EUR | €6.35 | €6.80 | €6.20 | €6.80 |
| 3PL pick, pack and packaging per Shopify order | EUR | €3.80 | €3.95 | €3.75 | €3.95 |
| Shopify paid media (Meta, Google) as share of net revenue | % | 19.0% | 23.0% | 17.0% | 23.0% |
| Amazon advertising as share of net revenue | % | 9.5% | 11.5% | 8.5% | 11.5% |
| Walmart Connect advertising as share of net revenue | % | 12.0% | 15.0% | 10.0% | 15.0% |
| New customers as share of Shopify orders | % | 60.0% | 55.0% | 62.0% | 55.0% |
| Shopify Payments payout lag | days | 3 | 3 | 3 | 3 |
| Amazon settlement cycle plus reserve | days | 21 | 28 | 21 | 28 |
| Walmart settlement cycle plus reserve | days | 24 | 30 | 24 | 30 |
| Inventory purchasing policy: target forward days of cover | days | 75 | 65 | 80 | 65 |
| Discretionary opex factor (contractors, travel, content, recruitment) | x | 1 | 0.9 | 1.05 | 0.9 |
| Planned hires proceed (1 = yes, 0 = frozen) | flag | 1 | 0 | 1 | 0 |
| USD per EUR, forecast months | rate | 1.1 | 1.16 | 1.06 | 1.16 |
| Assumption | Unit | Value | Model note |
|---|---|---|---|
| Last actual month number | calc | 8 | — |
| Scenario selector (1 = Base, 2 = Downside, 3 = Upside) | input | 2 | Base, Downside and Upside are planning scenarios, not bounds on possible outcomes. |
| Minimum cash buffer (board policy) | EUR | €150,000 | Used by the 13-week cash forecast and the CFO report |
| Undrawn revolving facility available | EUR | €150,000 | Committed but undrawn; lever if the buffer is breached |
| Corporate income tax: first bracket threshold | EUR | €200,000 | NL 2026: 19% up to EUR 200,000, 25.8% above (Belastingdienst; PwC Tax Summaries) |
| Corporate income tax: rate on first bracket | rate | 19.0% | — |
| Corporate income tax: rate above threshold | rate | 25.8% | — |
| Corporate income tax: payment month for prior-year liability | month | 4 | Assumed paid in April of the following year (final assessment); no provisional assessments modelled |
| NL VAT standard rate | rate | 21.0% | — |
| Blended output VAT rate on Shopify EU sales (NL + OSS destination rates) | rate | 20.5% | Blend of NL 21% and other EU destination rates under the OSS scheme |
| Blended output VAT rate on Amazon EU sales (Pan-EU, OSS) | rate | 20.5% | — |
| Output VAT on Walmart US sales | rate | 0.0% | Exports zero-rated; US sales tax collected and remitted by Walmart as marketplace facilitator |
| Share of carrier and 3PL cost bearing recoverable NL VAT | share | 85.0% | — |
| Share of other opex bearing recoverable NL VAT | share | 55.0% | Remainder is reverse-charged (foreign SaaS, ad platforms) or exempt (insurance) |
| Share of capex bearing recoverable NL VAT | share | 100.0% | — |
| Wage tax and social charges as share of payroll cost, remitted the following month | share | 32.0% | — |
| Run-rate basis for Shopify forecast: number of latest actual months | months | 8 | Deseasonalised average of the latest N actual months |
| Run-rate basis for Amazon forecast: number of latest actual months | months | 8 | — |
| Run-rate basis for Walmart forecast: number of latest actual months | months | 3 | Channel launched Jan-26 and still ramping, so only the latest quarter is representative |
| Forecast category mix: number of latest actual months averaged | months | 3 | — |
| Refund liability: days of month-end sales still inside the return window | days | 14 | Provision = refunds of the month x days / days in month |
| Slow-moving inventory: months of cover above which excess is provided | months | 7 | — |
| Slow-moving provision rate on the excess | rate | 25.0% | — |
| Forecast inventory write-offs as share of cost of goods shipped | rate | 0.3% | — |
| Uncommitted purchases: deposit share paid at order | share | 30.0% | Committed POs use the deposit share in the Purchase_Orders register |
| Uncommitted purchases: months between deposit and receipt | months | 3 | — |
| Uncommitted purchases: months between balance payment (shipment) and receipt | months | 1 | — |
| Landed cost uplift on FOB: Cookware (freight, duty, inbound handling) | share | 22.0% | — |
| Landed cost uplift on FOB: Knives (freight, duty, inbound handling) | share | 14.0% | — |
| Landed cost uplift on FOB: Textiles (freight, duty, inbound handling) | share | 6.0% | — |
| Landed cost uplift on FOB: Tableware (freight, duty, inbound handling) | share | 24.0% | — |
| Landed cost uplift on FOB: Storage (freight, duty, inbound handling) | share | 20.0% | — |
| Amazon FBA storage fee multiplier in Oct to Dec (peak season) | x | 2.8 | Amazon peak-season storage rates apply Oct to Dec |
| Trade payables: days outstanding, logistics and fulfilment | days | 30 | — |
| Trade payables: days outstanding, paid media (Meta, Google) | days | 10 | — |
| Trade payables: days outstanding, other opex | days | 25 | — |
| Customer service cost per order | EUR | €0.70 | — |
| Bank charges and FX costs as share of net revenue | rate | 0.1% | — |
| Opex inflation applied from the second financial year | rate | 3.0% | — |
| Share of Shopify paid media on Meta (rest Google) | share | 70.0% | — |
| Term loan: principal drawn | EUR | €400,000 | Drawn Dec-25; 48 monthly annuity instalments from Jan-26 |
| Term loan: annual interest rate | rate | 7.5% | — |
| Term loan: term in months | months | 48 | — |
| Forecast maintenance capex per month (equipment) | EUR | €1,500 | — |
| Website rebuild capitalised (software) in Feb-27 | EUR | €30,000 | — |
| Depreciation: equipment and fixtures useful life | years | 5 | — |
| Depreciation: website and software useful life | years | 3 | — |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Cookware | €39.90 | €40.18 | €40.36 | €40.66 | €41.06 | €40.76 | €40.81 | €41.35 | €41.58 | €41.82 | €42.06 | €42.29 | €42.53 | €42.77 | €43.01 | €43.26 | €43.50 | €43.75 | €44.00 | €44.24 | €44.49 | €44.75 | €45.00 | €45.25 | €41.07 | €43.88 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Knives | €20.88 | €21.13 | €21.32 | €21.19 | €21.39 | €21.32 | €21.58 | €21.57 | €21.69 | €21.81 | €21.94 | €22.06 | €22.19 | €22.31 | €22.44 | €22.57 | €22.69 | €22.82 | €22.95 | €23.08 | €23.21 | €23.34 | €23.47 | €23.61 | €21.49 | €22.89 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Textiles | €14.67 | €14.61 | €14.66 | €14.69 | €14.72 | €14.74 | €14.84 | €14.94 | €15.02 | €15.11 | €15.19 | €15.28 | €15.37 | €15.45 | €15.54 | €15.63 | €15.72 | €15.81 | €15.90 | €15.99 | €16.08 | €16.17 | €16.26 | €16.35 | €14.87 | €15.85 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Tableware | €12.93 | €13.12 | €13.14 | €13.17 | €13.30 | €13.26 | €13.38 | €13.41 | €13.49 | €13.56 | €13.64 | €13.72 | €13.79 | €13.87 | €13.95 | €14.03 | €14.11 | €14.19 | €14.27 | €14.35 | €14.43 | €14.51 | €14.59 | €14.68 | €13.34 | €14.23 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Storage | €10.52 | €10.59 | €10.55 | €10.65 | €10.66 | €10.70 | €10.78 | €10.82 | €10.88 | €10.94 | €11.00 | €11.07 | €11.13 | €11.19 | €11.26 | €11.32 | €11.38 | €11.45 | €11.51 | €11.58 | €11.64 | €11.71 | €11.77 | €11.84 | €10.76 | €11.48 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Cookware | 502 | 520 | 571 | 566 | 688 | 636 | 578 | 579 | 635.67 | 722.07 | 1,022.79 | 896.96 | 561.25 | 524.22 | 592.16 | 614.39 | 650.06 | 632.72 | 601.86 | 590.89 | 667.46 | 758.18 | 1,073.93 | 941.81 | 7,917.5 | 8,208.93 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Knives | 346 | 316 | 369 | 379 | 395 | 414 | 369 | 388 | 415.15 | 471.58 | 667.98 | 585.8 | 366.55 | 342.37 | 386.73 | 401.25 | 424.55 | 413.23 | 393.07 | 385.91 | 435.91 | 495.16 | 701.38 | 615.09 | 5,116.52 | 5,361.21 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Textiles | 630 | 623 | 751 | 751 | 795 | 754 | 744 | 733 | 790.96 | 898.47 | 1,272.64 | 1,116.08 | 698.36 | 652.28 | 736.81 | 764.47 | 808.85 | 787.29 | 748.89 | 735.23 | 830.5 | 943.39 | 1,336.27 | 1,171.88 | 9,859.14 | 10,214.23 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Tableware | 449 | 448 | 526 | 483 | 583 | 548 | 521 | 535 | 568.67 | 645.96 | 914.98 | 802.41 | 502.09 | 468.97 | 529.74 | 549.62 | 581.53 | 566.03 | 538.42 | 528.6 | 597.1 | 678.26 | 960.73 | 842.54 | 7,025.02 | 7,343.63 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Storage | 369 | 363 | 432 | 451 | 468 | 469 | 447 | 432 | 477.91 | 542.86 | 768.95 | 674.35 | 421.96 | 394.12 | 445.19 | 461.9 | 488.72 | 475.69 | 452.49 | 444.24 | 501.8 | 570.01 | 807.39 | 708.07 | 5,895.07 | 6,171.58 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total units sold | 2,296 | 2,270 | 2,649 | 2,630 | 2,929 | 2,821 | 2,659 | 2,667 | 2,888.36 | 3,280.95 | 4,647.34 | 4,075.61 | 2,550.22 | 2,381.96 | 2,690.62 | 2,791.64 | 2,953.71 | 2,874.96 | 2,734.74 | 2,684.86 | 3,032.78 | 3,445 | 4,879.71 | 4,279.39 | 35,813.25 | 37,299.57 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Cookware | €118.53 | €119.70 | €116.56 | €119.15 | €118.83 | €114.96 | €116.58 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €120.32 | €118.83 | €120.32 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Knives | €71.30 | €71.43 | €72.25 | €71.68 | €73.46 | €71.40 | €71.53 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €73.10 | €72.38 | €73.10 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Textiles | €45.84 | €46.37 | €46.55 | €45.86 | €46.29 | €46.30 | €47.13 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.48 | €45.98 | €45.48 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Tableware | €37.58 | €38.06 | €37.90 | €38.44 | €36.97 | €37.49 | €38.03 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.83 | €37.80 | €37.83 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Storage | €29.08 | €29.37 | €29.16 | €29.38 | €28.63 | €28.73 | €29.41 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.29 | €29.18 | €29.29 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €59,502 | €62,244 | €66,556 | €67,439 | €81,755 | €73,115 | €67,383 | €69,665 | €76,484 | €86,880 | €123,062 | €107,923 | €67,530 | €63,075 | €71,248 | €73,923 | €78,215 | €76,129 | €72,416 | €71,096 | €80,308 | €91,224 | €129,215 | €113,319 | €942,008 | €987,698 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €24,670 | €22,572 | €26,660 | €27,167 | €29,017 | €29,560 | €26,395 | €28,363 | €30,348 | €34,473 | €48,829 | €42,822 | €26,795 | €25,027 | €28,270 | €29,332 | €31,034 | €30,207 | €28,734 | €28,210 | €31,865 | €36,196 | €51,271 | €44,963 | €370,874 | €391,905 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €28,879 | €28,889 | €34,959 | €34,441 | €36,801 | €34,910 | €35,065 | €33,337 | €35,973 | €40,862 | €57,880 | €50,759 | €31,761 | €29,666 | €33,510 | €34,768 | €36,787 | €35,806 | €34,060 | €33,438 | €37,771 | €42,905 | €60,774 | €53,297 | €452,754 | €464,543 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €16,873 | €17,051 | €19,935 | €18,567 | €21,554 | €20,545 | €19,814 | €20,239 | €21,513 | €24,437 | €34,614 | €30,355 | €18,994 | €17,741 | €20,040 | €20,792 | €21,999 | €21,413 | €20,368 | €19,997 | €22,588 | €25,659 | €36,344 | €31,873 | €265,495 | €277,809 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €10,731 | €10,661 | €12,597 | €13,250 | €13,399 | €13,474 | €13,146 | €12,653 | €13,998 | €15,901 | €22,522 | €19,752 | €12,359 | €11,544 | €13,040 | €13,529 | €14,315 | €13,933 | €13,253 | €13,012 | €14,698 | €16,696 | €23,649 | €20,739 | €172,085 | €180,765 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €140,655 | €141,417 | €160,708 | €160,863 | €182,525 | €171,603 | €161,802 | €164,257 | €178,315 | €202,552 | €286,907 | €251,611 | €157,440 | €147,052 | €166,108 | €172,344 | €182,350 | €177,488 | €168,831 | €165,752 | €187,231 | €212,680 | €301,253 | €264,192 | €2,203,216 | €2,302,721 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €59,502 | €62,244 | €66,556 | €67,439 | €81,755 | €73,115 | €67,383 | €69,665 | €76,484 | €86,880 | €123,062 | €107,923 | €67,530 | €63,075 | €71,248 | €73,923 | €78,215 | €76,129 | €72,416 | €71,096 | €80,308 | €91,224 | €129,215 | €113,319 | €942,008 | €987,698 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €24,670 | €22,572 | €26,660 | €27,167 | €29,017 | €29,560 | €26,395 | €28,363 | €30,348 | €34,473 | €48,829 | €42,822 | €26,795 | €25,027 | €28,270 | €29,332 | €31,034 | €30,207 | €28,734 | €28,210 | €31,865 | €36,196 | €51,271 | €44,963 | €370,874 | €391,905 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €28,879 | €28,889 | €34,959 | €34,441 | €36,801 | €34,910 | €35,065 | €33,337 | €35,973 | €40,862 | €57,880 | €50,759 | €31,761 | €29,666 | €33,510 | €34,768 | €36,787 | €35,806 | €34,060 | €33,438 | €37,771 | €42,905 | €60,774 | €53,297 | €452,754 | €464,543 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €16,873 | €17,051 | €19,935 | €18,567 | €21,554 | €20,545 | €19,814 | €20,239 | €21,513 | €24,437 | €34,614 | €30,355 | €18,994 | €17,741 | €20,040 | €20,792 | €21,999 | €21,413 | €20,368 | €19,997 | €22,588 | €25,659 | €36,344 | €31,873 | €265,495 | €277,809 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €10,731 | €10,661 | €12,597 | €13,250 | €13,399 | €13,474 | €13,146 | €12,653 | €13,998 | €15,901 | €22,522 | €19,752 | €12,359 | €11,544 | €13,040 | €13,529 | €14,315 | €13,933 | €13,253 | €13,012 | €14,698 | €16,696 | €23,649 | €20,739 | €172,085 | €180,765 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €140,655 | €141,417 | €160,708 | €160,863 | €182,525 | €171,603 | €161,802 | €164,257 | €178,315 | €202,552 | €286,907 | €251,611 | €157,440 | €147,052 | €166,108 | €172,344 | €182,350 | €177,488 | €168,831 | €165,752 | €187,231 | €212,680 | €301,253 | €264,192 | €2,203,216 | €2,302,721 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Cookware | €20,030 | €20,894 | €23,046 | €23,014 | €28,249 | €25,923 | €23,588 | €23,942 | €26,434 | €30,196 | €43,014 | €37,935 | €23,871 | €22,423 | €25,471 | €26,577 | €28,279 | €27,681 | €26,479 | €26,144 | €29,698 | €33,926 | €48,326 | €42,620 | €326,264 | €361,495 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Knives | €7,224 | €6,677 | €7,867 | €8,031 | €8,449 | €8,826 | €7,963 | €8,369 | €9,006 | €10,287 | €14,654 | €12,924 | €8,133 | €7,639 | €8,678 | €9,054 | €9,634 | €9,430 | €9,021 | €8,907 | €10,118 | €11,558 | €16,464 | €14,520 | €110,278 | €123,156 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Textiles | €9,242 | €9,102 | €11,010 | €11,032 | €11,702 | €11,114 | €11,041 | €10,951 | €11,884 | €13,575 | €19,338 | €17,055 | €10,732 | €10,080 | €11,451 | €11,948 | €12,713 | €12,444 | €11,904 | €11,753 | €13,351 | €15,252 | €21,726 | €19,161 | €147,045 | €162,516 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Tableware | €5,806 | €5,878 | €6,912 | €6,361 | €7,754 | €7,266 | €6,971 | €7,174 | €7,669 | €8,761 | €12,479 | €11,006 | €6,926 | €6,505 | €7,390 | €7,711 | €8,204 | €8,031 | €7,682 | €7,585 | €8,616 | €9,842 | €14,020 | €12,365 | €94,036 | €104,877 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Storage | €3,882 | €3,844 | €4,558 | €4,803 | €4,989 | €5,018 | €4,819 | €4,674 | €5,200 | €5,940 | €8,462 | €7,463 | €4,696 | €4,411 | €5,011 | €5,228 | €5,563 | €5,445 | €5,209 | €5,143 | €5,842 | €6,674 | €9,507 | €8,385 | €63,652 | €71,115 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total cost of goods shipped (EUR) | €46,184 | €46,395 | €53,392 | €53,241 | €61,144 | €58,149 | €54,382 | €55,110 | €60,192 | €68,760 | €97,947 | €86,383 | €54,358 | €51,058 | €58,001 | €60,518 | €64,394 | €63,031 | €60,296 | €59,531 | €67,626 | €77,252 | €110,043 | €97,051 | €741,277 | €823,159 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Cookware | 470 | 405 | 495 | 505 | 550 | 537 | 441 | 434 | 525.17 | 598.87 | 851.58 | 749.71 | 470.94 | 441.58 | 500.73 | 521.55 | 553.97 | 541.3 | 516.9 | 509.44 | 577.69 | 658.76 | 936.74 | 824.69 | 6,562.34 | 7,054.29 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Knives | 515 | 451 | 506 | 590 | 636 | 580 | 526 | 503 | 598.45 | 682.43 | 970.39 | 854.31 | 536.64 | 503.18 | 570.6 | 594.32 | 631.26 | 616.82 | 589.01 | 580.52 | 658.29 | 750.67 | 1,067.43 | 939.74 | 7,412.58 | 8,038.49 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Textiles | 574 | 489 | 600 | 662 | 690 | 571 | 554 | 584 | 635.64 | 724.84 | 1,030.7 | 907.41 | 570 | 534.46 | 606.06 | 631.25 | 670.5 | 655.15 | 625.62 | 616.6 | 699.2 | 797.33 | 1,133.77 | 998.15 | 8,022.59 | 8,538.09 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Tableware | 614 | 542 | 618 | 685 | 761 | 685 | 679 | 634 | 743.13 | 847.42 | 1,204.99 | 1,060.86 | 666.39 | 624.84 | 708.55 | 738 | 783.88 | 765.94 | 731.42 | 720.87 | 817.44 | 932.16 | 1,325.49 | 1,166.94 | 9,074.4 | 9,981.92 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Storage | 444 | 369 | 432 | 434 | 489 | 485 | 403 | 418 | 485.75 | 553.92 | 787.65 | 693.43 | 435.59 | 408.43 | 463.14 | 482.4 | 512.39 | 500.66 | 478.09 | 471.2 | 534.32 | 609.31 | 866.41 | 762.78 | 5,994.75 | 6,524.72 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total units sold | 2,617 | 2,256 | 2,651 | 2,876 | 3,126 | 2,858 | 2,603 | 2,573 | 2,988.14 | 3,407.48 | 4,845.31 | 4,265.73 | 2,679.55 | 2,512.48 | 2,849.08 | 2,967.52 | 3,152 | 3,079.88 | 2,941.05 | 2,898.62 | 3,286.95 | 3,748.23 | 5,329.84 | 4,692.3 | 37,066.65 | 40,137.5 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Cookware | €108.02 | €110.39 | €109.04 | €108.35 | €111.40 | €109.46 | €108.06 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.13 | €109.20 | €109.13 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Knives | €65.67 | €65.86 | €65.27 | €65.58 | €65.69 | €65.00 | €66.26 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.66 | €66.05 | €66.66 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Textiles | €42.59 | €41.78 | €41.54 | €42.23 | €42.48 | €42.44 | €40.84 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.16 | €42.06 | €42.16 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Tableware | €35.00 | €35.01 | €34.96 | €34.35 | €34.62 | €34.87 | €34.79 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €35.18 | €34.96 | €35.18 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Storage | €27.34 | €27.17 | €27.02 | €26.75 | €26.78 | €26.91 | €27.04 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.55 | €26.81 | €26.55 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €50,769 | €44,708 | €53,975 | €54,717 | €61,270 | €58,780 | €47,654 | €47,362 | €57,312 | €65,355 | €92,933 | €81,816 | €51,394 | €48,189 | €54,645 | €56,917 | €60,455 | €59,072 | €56,409 | €55,595 | €63,044 | €71,891 | €102,226 | €89,998 | €716,652 | €769,835 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €33,820 | €29,703 | €33,027 | €38,692 | €41,779 | €37,700 | €34,853 | €33,530 | €39,892 | €45,491 | €64,686 | €56,949 | €35,773 | €33,542 | €38,036 | €39,617 | €42,080 | €41,117 | €39,264 | €38,697 | €43,882 | €50,040 | €71,155 | €62,643 | €490,121 | €535,846 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €24,447 | €20,430 | €24,924 | €27,956 | €29,311 | €24,233 | €22,625 | €24,621 | €26,799 | €30,559 | €43,454 | €38,256 | €24,031 | €22,533 | €25,551 | €26,614 | €28,268 | €27,621 | €26,376 | €25,996 | €29,478 | €33,615 | €47,800 | €42,082 | €337,617 | €359,966 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €21,490 | €18,975 | €21,605 | €23,530 | €26,346 | €23,886 | €23,622 | €22,304 | €26,143 | €29,812 | €42,392 | €37,321 | €23,443 | €21,982 | €24,927 | €25,963 | €27,577 | €26,946 | €25,731 | €25,360 | €28,758 | €32,793 | €46,631 | €41,053 | €317,427 | €351,164 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €12,139 | €10,026 | €11,673 | €11,610 | €13,095 | €13,051 | €10,897 | €11,098 | €12,897 | €14,706 | €20,912 | €18,411 | €11,565 | €10,844 | €12,296 | €12,808 | €13,604 | €13,293 | €12,693 | €12,510 | €14,186 | €16,177 | €23,003 | €20,252 | €160,514 | €173,231 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €142,665 | €123,842 | €145,203 | €156,504 | €171,801 | €157,651 | €139,652 | €138,916 | €163,043 | €185,924 | €264,377 | €232,753 | €146,205 | €137,090 | €155,456 | €161,918 | €171,984 | €168,049 | €160,474 | €158,159 | €179,348 | €204,516 | €290,815 | €256,028 | €2,022,332 | €2,190,041 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €50,769 | €44,708 | €53,975 | €54,717 | €61,270 | €58,780 | €47,654 | €47,362 | €57,312 | €65,355 | €92,933 | €81,816 | €51,394 | €48,189 | €54,645 | €56,917 | €60,455 | €59,072 | €56,409 | €55,595 | €63,044 | €71,891 | €102,226 | €89,998 | €716,652 | €769,835 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €33,820 | €29,703 | €33,027 | €38,692 | €41,779 | €37,700 | €34,853 | €33,530 | €39,892 | €45,491 | €64,686 | €56,949 | €35,773 | €33,542 | €38,036 | €39,617 | €42,080 | €41,117 | €39,264 | €38,697 | €43,882 | €50,040 | €71,155 | €62,643 | €490,121 | €535,846 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €24,447 | €20,430 | €24,924 | €27,956 | €29,311 | €24,233 | €22,625 | €24,621 | €26,799 | €30,559 | €43,454 | €38,256 | €24,031 | €22,533 | €25,551 | €26,614 | €28,268 | €27,621 | €26,376 | €25,996 | €29,478 | €33,615 | €47,800 | €42,082 | €337,617 | €359,966 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €21,490 | €18,975 | €21,605 | €23,530 | €26,346 | €23,886 | €23,622 | €22,304 | €26,143 | €29,812 | €42,392 | €37,321 | €23,443 | €21,982 | €24,927 | €25,963 | €27,577 | €26,946 | €25,731 | €25,360 | €28,758 | €32,793 | €46,631 | €41,053 | €317,427 | €351,164 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €12,139 | €10,026 | €11,673 | €11,610 | €13,095 | €13,051 | €10,897 | €11,098 | €12,897 | €14,706 | €20,912 | €18,411 | €11,565 | €10,844 | €12,296 | €12,808 | €13,604 | €13,293 | €12,693 | €12,510 | €14,186 | €16,177 | €23,003 | €20,252 | €160,514 | €173,231 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €142,665 | €123,842 | €145,203 | €156,504 | €171,801 | €157,651 | €139,652 | €138,916 | €163,043 | €185,924 | €264,377 | €232,753 | €146,205 | €137,090 | €155,456 | €161,918 | €171,984 | €168,049 | €160,474 | €158,159 | €179,348 | €204,516 | €290,815 | €256,028 | €2,022,332 | €2,190,041 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Cookware | €18,753 | €16,273 | €19,978 | €20,533 | €22,583 | €21,888 | €17,997 | €17,946 | €21,839 | €25,044 | €35,813 | €31,708 | €20,030 | €18,887 | €21,539 | €22,561 | €24,099 | €23,681 | €22,741 | €22,540 | €25,704 | €29,477 | €42,152 | €37,320 | €270,356 | €310,733 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Knives | €10,753 | €9,530 | €10,788 | €12,502 | €13,604 | €12,366 | €11,351 | €10,850 | €12,981 | €14,887 | €21,288 | €18,848 | €11,906 | €11,227 | €12,803 | €13,411 | €14,325 | €14,076 | €13,518 | €13,398 | €15,279 | €17,522 | €25,056 | €22,184 | €159,748 | €184,707 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Textiles | €8,421 | €7,144 | €8,796 | €9,725 | €10,157 | €8,417 | €8,221 | €8,725 | €9,550 | €10,952 | €15,661 | €13,866 | €8,759 | €8,260 | €9,419 | €9,866 | €10,539 | €10,356 | €9,945 | €9,857 | €11,241 | €12,890 | €18,433 | €16,320 | €119,635 | €135,884 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Tableware | €7,939 | €7,111 | €8,121 | €9,021 | €10,121 | €9,083 | €9,085 | €8,502 | €10,022 | €11,493 | €16,435 | €14,551 | €9,192 | €8,667 | €9,884 | €10,353 | €11,059 | €10,867 | €10,436 | €10,344 | €11,796 | €13,527 | €19,344 | €17,126 | €121,483 | €142,594 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Storage | €4,671 | €3,908 | €4,558 | €4,622 | €5,213 | €5,190 | €4,344 | €4,523 | €5,286 | €6,061 | €8,668 | €7,674 | €4,848 | €4,571 | €5,213 | €5,460 | €5,833 | €5,731 | €5,504 | €5,455 | €6,221 | €7,134 | €10,202 | €9,032 | €64,716 | €75,205 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total cost of goods shipped (EUR) | €50,537 | €43,966 | €52,240 | €56,404 | €61,678 | €56,943 | €50,999 | €50,545 | €59,678 | €68,437 | €97,865 | €86,646 | €54,735 | €51,613 | €58,858 | €61,652 | €65,855 | €64,712 | €62,144 | €61,594 | €70,241 | €80,551 | €115,188 | €101,983 | €735,938 | €849,123 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Cookware | 61 | 67 | 102 | 126 | 153 | 180 | 170 | 222 | 211.32 | 243.56 | 350.04 | 311.47 | 197.75 | 187.4 | 214.79 | 226.11 | 242.74 | 239.73 | 231.37 | 230.48 | 264.15 | 304.45 | 437.55 | 389.34 | 2,197.39 | 3,165.85 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Knives | 35 | 38 | 60 | 77 | 83 | 101 | 105 | 130 | 124.13 | 143.07 | 205.62 | 182.96 | 116.16 | 110.08 | 126.17 | 132.82 | 142.59 | 140.82 | 135.91 | 135.38 | 155.17 | 178.84 | 257.02 | 228.7 | 1,284.78 | 1,859.66 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Textiles | 49 | 59 | 76 | 98 | 120 | 133 | 145 | 164 | 163.29 | 188.2 | 270.49 | 240.68 | 152.8 | 144.81 | 165.97 | 174.72 | 187.57 | 185.24 | 178.79 | 178.1 | 204.12 | 235.26 | 338.11 | 300.85 | 1,706.67 | 2,446.34 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Tableware | 63 | 72 | 92 | 121 | 130 | 170 | 177 | 213 | 206.89 | 238.45 | 342.7 | 304.94 | 193.6 | 183.47 | 210.28 | 221.37 | 237.65 | 234.7 | 226.52 | 225.64 | 258.61 | 298.06 | 428.37 | 381.17 | 2,130.97 | 3,099.43 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Storage | 35 | 42 | 55 | 73 | 78 | 99 | 112 | 127 | 124.87 | 143.92 | 206.84 | 184.05 | 116.85 | 110.74 | 126.92 | 133.61 | 143.44 | 141.66 | 136.72 | 136.19 | 156.09 | 179.9 | 258.55 | 230.06 | 1,280.69 | 1,870.73 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total units sold | 243 | 278 | 385 | 495 | 564 | 683 | 709 | 856 | 830.51 | 957.2 | 1,375.68 | 1,224.1 | 777.16 | 736.51 | 844.13 | 888.63 | 953.99 | 942.14 | 909.31 | 905.79 | 1,038.14 | 1,196.5 | 1,719.6 | 1,530.12 | 8,600.49 | 12,442.02 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Cookware | US$131.13 | US$126.45 | US$127.61 | US$130.37 | US$129.77 | US$130.78 | US$129.70 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$125.81 | US$127.90 | US$125.81 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Knives | US$79.69 | US$79.22 | US$79.01 | US$79.14 | US$79.82 | US$79.52 | US$79.73 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$77.98 | US$78.84 | US$77.98 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Textiles | US$48.78 | US$48.68 | US$48.35 | US$49.35 | US$48.13 | US$49.46 | US$48.70 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.94 | US$48.85 | US$48.94 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Tableware | US$41.75 | US$41.92 | US$41.98 | US$41.97 | US$42.67 | US$42.07 | US$41.66 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.15 | US$42.06 | US$42.15 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Storage | US$32.14 | US$31.31 | US$32.42 | US$32.22 | US$31.87 | US$31.81 | US$31.72 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.87 | US$31.90 | US$31.87 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Cookware | US$7,998.93 | US$8,472.15 | US$13,016.22 | US$16,426.62 | US$19,854.81 | US$23,540.40 | US$22,049.00 | US$27,929.82 | US$26,586.40 | US$30,642.08 | US$44,038.56 | US$39,186.00 | US$24,878.61 | US$23,577.27 | US$27,022.27 | US$28,447.11 | US$30,539.16 | US$30,159.94 | US$29,108.86 | US$28,996.21 | US$33,233.00 | US$38,302.60 | US$55,048.20 | US$48,982.50 | US$279,741.00 | US$398,295.75 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Knives | US$2,789.15 | US$3,010.36 | US$4,740.60 | US$6,093.78 | US$6,625.06 | US$8,031.52 | US$8,371.65 | US$10,137.40 | US$9,679.90 | US$11,156.54 | US$16,034.09 | US$14,267.32 | US$9,058.11 | US$8,584.30 | US$9,838.60 | US$10,357.37 | US$11,119.07 | US$10,981.00 | US$10,598.31 | US$10,557.29 | US$12,099.88 | US$13,945.68 | US$20,042.62 | US$17,834.15 | US$100,937.37 | US$145,016.36 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Textiles | US$2,390.22 | US$2,872.12 | US$3,674.60 | US$4,836.30 | US$5,775.60 | US$6,578.18 | US$7,061.50 | US$8,026.16 | US$7,991.62 | US$9,210.71 | US$13,237.57 | US$11,778.93 | US$7,478.27 | US$7,087.10 | US$8,122.63 | US$8,550.93 | US$9,179.78 | US$9,065.79 | US$8,749.84 | US$8,715.98 | US$9,989.52 | US$11,513.39 | US$16,546.96 | US$14,723.67 | US$83,433.51 | US$119,723.86 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Tableware | US$2,630.25 | US$3,018.24 | US$3,862.16 | US$5,078.37 | US$5,547.10 | US$7,151.90 | US$7,373.82 | US$8,977.95 | US$8,720.35 | US$10,050.62 | US$14,444.67 | US$12,853.03 | US$8,160.20 | US$7,733.36 | US$8,863.32 | US$9,330.66 | US$10,016.86 | US$9,892.47 | US$9,547.72 | US$9,510.77 | US$10,900.44 | US$12,563.27 | US$18,055.83 | US$16,066.28 | US$89,708.45 | US$130,641.18 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Storage | US$1,124.90 | US$1,315.02 | US$1,783.10 | US$2,352.06 | US$2,485.86 | US$3,149.19 | US$3,552.64 | US$4,047.49 | US$3,979.67 | US$4,586.76 | US$6,592.05 | US$5,865.68 | US$3,724.03 | US$3,529.24 | US$4,044.92 | US$4,258.20 | US$4,571.35 | US$4,514.59 | US$4,357.25 | US$4,340.39 | US$4,974.59 | US$5,733.45 | US$8,240.07 | US$7,332.10 | US$40,834.42 | US$59,620.18 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (USD) | US$16,933.45 | US$18,687.89 | US$27,076.68 | US$34,787.13 | US$40,288.43 | US$48,451.19 | US$48,408.61 | US$59,118.82 | US$56,957.94 | US$65,646.71 | US$94,346.95 | US$83,950.96 | US$53,299.22 | US$50,511.27 | US$57,891.74 | US$60,944.27 | US$65,426.22 | US$64,613.79 | US$62,361.99 | US$62,120.64 | US$71,197.43 | US$82,058.38 | US$117,933.68 | US$104,938.70 | US$594,654.76 | US$853,297.33 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Cookware | €7,721 | €8,138 | €12,373 | €15,238 | €18,149 | €21,246 | €19,669 | €25,027 | €22,919 | €26,416 | €37,964 | €33,781 | €21,447 | €20,325 | €23,295 | €24,523 | €26,327 | €26,000 | €25,094 | €24,997 | €28,649 | €33,019 | €47,455 | €42,226 | €248,641 | €343,358 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Knives | €2,692 | €2,892 | €4,506 | €5,653 | €6,056 | €7,249 | €7,468 | €9,084 | €8,345 | €9,618 | €13,822 | €12,299 | €7,809 | €7,400 | €8,482 | €8,929 | €9,585 | €9,466 | €9,136 | €9,101 | €10,431 | €12,022 | €17,278 | €15,374 | €89,684 | €125,014 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Textiles | €2,307 | €2,759 | €3,493 | €4,486 | €5,279 | €5,937 | €6,299 | €7,192 | €6,889 | €7,940 | €11,412 | €10,154 | €6,447 | €6,110 | €7,002 | €7,371 | €7,914 | €7,815 | €7,543 | €7,514 | €8,612 | €9,925 | €14,265 | €12,693 | €74,149 | €103,210 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Tableware | €2,539 | €2,899 | €3,671 | €4,711 | €5,070 | €6,455 | €6,578 | €8,045 | €7,518 | €8,664 | €12,452 | €11,080 | €7,035 | €6,667 | €7,641 | €8,044 | €8,635 | €8,528 | €8,231 | €8,199 | €9,397 | €10,830 | €15,565 | €13,850 | €79,683 | €112,622 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Storage | €1,086 | €1,263 | €1,695 | €2,182 | €2,272 | €2,842 | €3,169 | €3,627 | €3,431 | €3,954 | €5,683 | €5,057 | €3,210 | €3,042 | €3,487 | €3,671 | €3,941 | €3,892 | €3,756 | €3,742 | €4,288 | €4,943 | €7,104 | €6,321 | €36,261 | €51,397 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €16,345 | €17,952 | €25,738 | €32,270 | €36,827 | €43,729 | €43,183 | €52,974 | €49,102 | €56,592 | €81,334 | €72,372 | €45,948 | €43,544 | €49,907 | €52,538 | €56,402 | €55,702 | €53,760 | €53,552 | €61,377 | €70,740 | €101,667 | €90,464 | €528,417 | €735,601 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Cookware | €2,434 | €2,692 | €4,117 | €5,123 | €6,282 | €7,337 | €6,938 | €9,180 | €8,788 | €10,185 | €14,721 | €13,173 | €8,411 | €8,016 | €9,239 | €9,781 | €10,560 | €10,488 | €10,179 | €10,197 | €11,753 | €13,623 | €19,689 | €17,619 | €90,969 | €139,555 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Knives | €731 | €803 | €1,279 | €1,632 | €1,775 | €2,153 | €2,266 | €2,804 | €2,693 | €3,121 | €4,511 | €4,036 | €2,577 | €2,456 | €2,831 | €2,997 | €3,236 | €3,214 | €3,119 | €3,125 | €3,601 | €4,174 | €6,033 | €5,399 | €27,804 | €42,763 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Textiles | €719 | €862 | €1,114 | €1,440 | €1,766 | €1,960 | €2,152 | €2,450 | €2,453 | €2,844 | €4,110 | €3,678 | €2,348 | €2,238 | €2,579 | €2,731 | €2,948 | €2,928 | €2,842 | €2,847 | €3,281 | €3,803 | €5,497 | €4,919 | €25,548 | €38,963 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Tableware | €815 | €945 | €1,209 | €1,594 | €1,729 | €2,254 | €2,368 | €2,856 | €2,790 | €3,234 | €4,674 | €4,182 | €2,670 | €2,545 | €2,933 | €3,106 | €3,353 | €3,330 | €3,232 | €3,238 | €3,732 | €4,325 | €6,251 | €5,594 | €28,650 | €44,309 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Storage | €368 | €445 | €580 | €777 | €831 | €1,059 | €1,207 | €1,374 | €1,359 | €1,575 | €2,276 | €2,037 | €1,300 | €1,239 | €1,429 | €1,512 | €1,633 | €1,622 | €1,574 | €1,577 | €1,817 | €2,106 | €3,044 | €2,724 | €13,890 | €21,578 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total cost of goods shipped (EUR) | €5,066 | €5,746 | €8,299 | €10,565 | €12,384 | €14,764 | €14,931 | €18,664 | €18,082 | €20,959 | €30,292 | €27,107 | €17,307 | €16,494 | €19,011 | €20,127 | €21,729 | €21,581 | €20,946 | €20,983 | €24,185 | €28,032 | €40,516 | €36,255 | €186,861 | €287,168 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Cookware | 42.3% | 44.0% | 41.4% | 41.9% | 44.8% | 42.6% | 41.6% | 42.4% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Knives | 17.5% | 16.0% | 16.6% | 16.9% | 15.9% | 17.2% | 16.3% | 17.3% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Textiles | 20.5% | 20.4% | 21.8% | 21.4% | 20.2% | 20.3% | 21.7% | 20.3% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Tableware | 12.0% | 12.1% | 12.4% | 11.5% | 11.8% | 12.0% | 12.2% | 12.3% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Storage | 7.6% | 7.5% | 7.8% | 8.2% | 7.3% | 7.9% | 8.1% | 7.7% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Cookware | 35.6% | 36.1% | 37.2% | 35.0% | 35.7% | 37.3% | 34.1% | 34.1% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Knives | 23.7% | 24.0% | 22.7% | 24.7% | 24.3% | 23.9% | 25.0% | 24.1% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Textiles | 17.1% | 16.5% | 17.2% | 17.9% | 17.1% | 15.4% | 16.2% | 17.7% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Tableware | 15.1% | 15.3% | 14.9% | 15.0% | 15.3% | 15.2% | 16.9% | 16.1% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Storage | 8.5% | 8.1% | 8.0% | 7.4% | 7.6% | 8.3% | 7.8% | 8.0% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Cookware | 47.2% | 45.3% | 48.1% | 47.2% | 49.3% | 48.6% | 45.5% | 47.2% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Knives | 16.5% | 16.1% | 17.5% | 17.5% | 16.4% | 16.6% | 17.3% | 17.1% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Textiles | 14.1% | 15.4% | 13.6% | 13.9% | 14.3% | 13.6% | 14.6% | 13.6% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Tableware | 15.5% | 16.2% | 14.3% | 14.6% | 13.8% | 14.8% | 15.2% | 15.2% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Storage | 6.6% | 7.0% | 6.6% | 6.8% | 6.2% | 6.5% | 7.3% | 6.8% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | — | — |
| COOKWARE · Units sold | 1,033 | 992 | 1,168 | 1,197 | 1,391 | 1,353 | 1,189 | 1,235 | 1,372.17 | 1,564.51 | 2,224.41 | 1,958.15 | 1,229.94 | 1,153.2 | 1,307.68 | 1,362.05 | 1,446.77 | 1,413.75 | 1,350.13 | 1,330.8 | 1,509.3 | 1,721.39 | 2,448.22 | 2,155.83 | 16,677.23 | 18,429.07 |
| COOKWARE · Gross sales ex VAT | €117,992 | €115,090 | €132,903 | €137,394 | €161,174 | €153,140 | €134,707 | €142,054 | €156,716 | €178,651 | €253,959 | €223,520 | €140,371 | €131,589 | €149,188 | €155,363 | €164,997 | €161,201 | €153,919 | €151,688 | €172,001 | €196,134 | €278,897 | €245,543 | €1,907,301 | €2,100,891 |
| COOKWARE · Discounts and coupons (allocated) | −€6,901 | −€7,865 | −€8,726 | −€8,802 | −€9,924 | −€9,374 | −€8,749 | −€8,735 | −€11,889 | −€13,541 | −€19,231 | −€16,910 | −€10,610 | −€9,936 | −€11,255 | −€11,710 | −€12,424 | −€12,127 | −€11,568 | −€11,389 | −€12,902 | −€14,698 | −€20,880 | −€18,365 | −€130,646 | −€157,863 |
| COOKWARE · Refunds and returns (allocated) | −€8,137 | −€7,709 | −€8,973 | −€9,316 | −€10,886 | −€10,719 | −€9,127 | −€10,775 | −€13,569 | −€15,474 | −€22,005 | −€19,375 | −€12,173 | −€11,416 | −€12,947 | −€13,489 | −€14,331 | −€14,007 | −€13,380 | −€13,191 | −€14,963 | −€17,070 | −€24,283 | −€21,388 | −€146,065 | −€182,637 |
| COOKWARE · Shipping income (allocated, Shopify) | €2,392 | €2,535 | €2,761 | €2,797 | €3,409 | €3,242 | €2,844 | €2,895 | €3,003 | €3,412 | €4,832 | €4,238 | €2,652 | €2,477 | €2,798 | €2,903 | €3,071 | €2,989 | €2,844 | €2,792 | €3,154 | €3,582 | €5,074 | €4,450 | €38,361 | €38,785 |
| COOKWARE · NET REVENUE | €105,347 | €102,052 | €117,966 | €122,073 | €143,773 | €136,289 | €119,675 | €125,439 | €134,261 | €153,048 | €217,556 | €191,473 | €120,240 | €112,714 | €127,784 | €133,068 | €141,313 | €138,057 | €131,816 | €129,899 | €147,289 | €167,948 | €238,807 | €210,240 | €1,668,951 | €1,799,176 |
| COOKWARE · Cost of goods shipped | −€41,217 | −€39,859 | −€47,140 | −€48,670 | −€57,114 | −€55,148 | −€48,523 | −€51,067 | −€57,060 | −€65,426 | −€93,548 | −€82,816 | −€52,312 | −€49,326 | −€56,249 | −€58,919 | −€62,938 | −€61,849 | −€59,400 | −€58,881 | −€67,156 | −€77,026 | −€110,168 | −€97,559 | −€687,589 | −€811,783 |
| COOKWARE · Returned stock recovered (allocated) | €1,706 | €1,671 | €2,121 | €1,953 | €2,477 | €2,652 | €2,081 | €2,309 | €2,639 | €3,027 | €4,329 | €3,834 | €2,423 | €2,285 | €2,607 | €2,732 | €2,919 | €2,870 | €2,757 | €2,734 | €3,119 | €3,579 | €5,121 | €4,537 | €30,798 | €37,682 |
| COOKWARE · COST OF GOODS SOLD | −€39,511 | −€38,187 | −€45,020 | −€46,717 | −€54,638 | −€52,496 | −€46,442 | −€48,758 | −€54,421 | −€62,399 | −€89,219 | −€78,982 | −€49,890 | −€47,041 | −€53,642 | −€56,188 | −€60,019 | −€58,980 | −€56,643 | −€56,147 | −€64,036 | −€73,446 | −€105,047 | −€93,023 | −€656,791 | −€774,101 |
| COOKWARE · GROSS PROFIT | €65,836 | €63,865 | €72,946 | €75,356 | €89,135 | €83,792 | €73,233 | €76,682 | €79,840 | €90,648 | €128,336 | €112,490 | €70,351 | €65,673 | €74,142 | €76,880 | €81,294 | €79,078 | €75,173 | €73,753 | €83,253 | €94,502 | €133,761 | €117,217 | €1,012,160 | €1,025,075 |
| COOKWARE · Gross margin % | 62.5% | 62.6% | 61.8% | 61.7% | 62.0% | 61.5% | 61.2% | 61.1% | 59.5% | 59.2% | 59.0% | 58.8% | 58.5% | 58.3% | 58.0% | 57.8% | 57.5% | 57.3% | 57.0% | 56.8% | 56.5% | 56.3% | 56.0% | 55.8% | 60.6% | 57.0% |
| COOKWARE · Variable channel costs (allocated) | −€23,136 | −€22,024 | −€26,085 | −€27,415 | −€31,376 | −€31,458 | −€27,009 | −€28,050 | −€32,104 | −€38,043 | −€54,112 | −€47,656 | −€28,827 | −€27,040 | −€30,676 | −€31,966 | −€33,969 | −€33,208 | −€31,728 | −€31,288 | −€35,500 | −€42,072 | −€59,860 | −€52,733 | −€388,468 | −€438,868 |
| COOKWARE · CONTRIBUTION BEFORE MARKETING (CM1) | €42,700 | €41,840 | €46,862 | €47,941 | €57,759 | €52,335 | €46,223 | €48,631 | €47,736 | €52,606 | €74,224 | €64,835 | €41,524 | €38,633 | €43,465 | €44,914 | €47,325 | €45,869 | €43,444 | €42,465 | €47,753 | €52,430 | €73,900 | €64,484 | €623,692 | €586,207 |
| COOKWARE · Paid media (allocated) | −€13,926 | −€14,368 | −€17,204 | −€17,140 | −€20,655 | −€19,874 | −€17,992 | −€19,249 | −€23,672 | −€26,962 | −€38,296 | −€33,677 | −€21,131 | −€19,792 | −€22,420 | −€23,329 | −€24,754 | −€24,164 | −€23,052 | −€22,699 | −€25,716 | −€29,299 | −€41,627 | −€36,617 | −€263,015 | −€314,600 |
| COOKWARE · CONTRIBUTION AFTER MARKETING (CM2) | €28,774 | €27,472 | €29,658 | €30,801 | €37,104 | €32,460 | €28,232 | €29,382 | €24,064 | €25,643 | €35,928 | €31,158 | €20,393 | €18,840 | €21,045 | €21,586 | €22,571 | €21,705 | €20,392 | €19,766 | €22,036 | €23,131 | €32,274 | €27,867 | €360,676 | €271,607 |
| COOKWARE · CM2 % | 27.3% | 26.9% | 25.1% | 25.2% | 25.8% | 23.8% | 23.6% | 23.4% | 17.9% | 16.8% | 16.5% | 16.3% | 17.0% | 16.7% | 16.5% | 16.2% | 16.0% | 15.7% | 15.5% | 15.2% | 15.0% | 13.8% | 13.5% | 13.3% | 21.6% | 15.1% |
| COOKWARE · CM2 per unit | €27.85 | €27.69 | €25.39 | €25.73 | €26.67 | €23.99 | €23.74 | €23.79 | €17.54 | €16.39 | €16.15 | €15.91 | €16.58 | €16.34 | €16.09 | €15.85 | €15.60 | €15.35 | €15.10 | €14.85 | €14.60 | €13.44 | €13.18 | €12.93 | €21.63 | €14.74 |
| COOKWARE · Days of inventory on hand (Inventory) | 198.27 | 158.36 | 118.63 | 82.4 | 101.18 | 72.85 | 55.88 | 23.5 | 68.62 | 114.27 | 48.64 | 41.06 | 106.19 | 74.94 | 70.36 | 67.19 | 66 | 60.41 | 64.43 | 76.61 | 72.15 | 96.07 | 55.7 | 65 | 41.06 | 65 |
| KNIVES · Units sold | 896 | 805 | 935 | 1,046 | 1,114 | 1,095 | 1,000 | 1,021 | 1,137.73 | 1,297.08 | 1,843.99 | 1,623.08 | 1,019.36 | 955.64 | 1,083.5 | 1,128.39 | 1,198.4 | 1,170.87 | 1,118 | 1,101.81 | 1,249.37 | 1,424.67 | 2,025.83 | 1,783.54 | 13,813.88 | 15,259.37 |
| KNIVES · Gross sales ex VAT | €61,182 | €55,167 | €64,193 | €71,512 | €76,851 | €74,508 | €68,715 | €70,976 | €78,585 | €89,581 | €127,338 | €112,070 | €70,376 | €65,970 | €74,788 | €77,878 | €82,700 | €80,791 | €77,134 | €76,008 | €86,178 | €98,258 | €139,704 | €122,981 | €950,679 | €1,052,765 |
| KNIVES · Discounts and coupons (allocated) | −€3,287 | −€3,432 | −€3,977 | −€4,141 | −€4,376 | −€4,277 | −€3,980 | −€4,068 | −€5,530 | −€6,299 | −€8,947 | −€7,868 | −€4,937 | −€4,624 | −€5,238 | −€5,450 | −€5,783 | −€5,645 | −€5,385 | −€5,302 | −€6,006 | −€6,843 | −€9,722 | −€8,551 | −€60,182 | −€73,484 |
| KNIVES · Refunds and returns (allocated) | −€4,278 | −€3,905 | −€4,408 | −€4,807 | −€5,198 | −€5,273 | −€4,605 | −€5,417 | −€6,853 | −€7,814 | −€11,110 | −€9,781 | −€6,144 | −€5,761 | −€6,533 | −€6,805 | −€7,229 | −€7,064 | −€6,746 | −€6,650 | −€7,542 | −€8,602 | −€12,233 | −€10,772 | −€73,450 | −€92,080 |
| KNIVES · Shipping income (allocated, Shopify) | €992 | €919 | €1,106 | €1,127 | €1,210 | €1,311 | €1,114 | €1,179 | €1,192 | €1,354 | €1,917 | €1,682 | €1,052 | €983 | €1,110 | €1,152 | €1,219 | €1,186 | €1,128 | €1,108 | €1,251 | €1,421 | €2,013 | €1,766 | €15,101 | €15,389 |
| KNIVES · NET REVENUE | €54,609 | €48,748 | €56,914 | €63,690 | €68,487 | €66,269 | €61,244 | €62,670 | €67,394 | €76,822 | €109,198 | €96,103 | €60,348 | €56,568 | €64,127 | €66,775 | €70,908 | €69,268 | €66,131 | €65,164 | €73,881 | €84,235 | €119,762 | €105,423 | €832,149 | €902,590 |
| KNIVES · Cost of goods shipped | −€18,708 | −€17,010 | −€19,934 | −€22,165 | −€23,828 | −€23,345 | −€21,580 | −€22,023 | −€24,680 | −€28,295 | −€40,453 | −€35,808 | −€22,616 | −€21,322 | −€24,312 | −€25,462 | −€27,195 | −€26,720 | −€25,658 | −€25,430 | −€28,998 | −€33,254 | −€47,554 | −€42,103 | −€297,831 | −€350,625 |
| KNIVES · Returned stock recovered (allocated) | €912 | €853 | €1,077 | €1,029 | €1,199 | €1,329 | €1,068 | €1,182 | €1,343 | €1,540 | €2,202 | €1,950 | €1,232 | €1,162 | €1,325 | €1,388 | €1,483 | €1,457 | €1,400 | €1,388 | €1,583 | €1,816 | €2,598 | €2,301 | €15,682 | €19,132 |
| KNIVES · COST OF GOODS SOLD | −€17,797 | −€16,157 | −€18,857 | −€21,136 | −€22,630 | −€22,017 | −€20,512 | −€20,841 | −€23,337 | −€26,756 | −€38,251 | −€33,859 | −€21,384 | −€20,161 | −€22,987 | −€24,074 | −€25,712 | −€25,263 | −€24,258 | −€24,042 | −€27,415 | −€31,438 | −€44,956 | −€39,802 | −€282,149 | −€331,493 |
| KNIVES · GROSS PROFIT | €36,812 | €32,591 | €38,057 | €42,554 | €45,857 | €44,253 | €40,733 | €41,830 | €44,057 | €50,067 | €70,947 | €62,244 | €38,963 | €36,407 | €41,140 | €42,700 | €45,195 | €44,005 | €41,873 | €41,123 | €46,466 | €52,797 | €74,806 | €65,621 | €550,000 | €571,098 |
| KNIVES · Gross margin % | 67.4% | 66.9% | 66.9% | 66.8% | 67.0% | 66.8% | 66.5% | 66.7% | 65.4% | 65.2% | 65.0% | 64.8% | 64.6% | 64.4% | 64.2% | 63.9% | 63.7% | 63.5% | 63.3% | 63.1% | 62.9% | 62.7% | 62.5% | 62.2% | 66.1% | 63.3% |
| KNIVES · Variable channel costs (allocated) | −€12,681 | −€11,298 | −€13,172 | −€15,179 | −€16,026 | −€16,106 | −€14,654 | −€14,750 | −€16,965 | −€20,339 | −€28,925 | −€25,468 | −€15,222 | −€14,275 | −€16,191 | −€16,868 | −€17,921 | −€17,515 | −€16,731 | −€16,494 | −€18,710 | −€22,432 | −€31,908 | −€28,101 | −€205,562 | −€232,367 |
| KNIVES · CONTRIBUTION BEFORE MARKETING (CM1) | €24,131 | €21,294 | €24,885 | €27,375 | €29,831 | €28,147 | €26,079 | €27,079 | €27,092 | €29,728 | €42,023 | €36,776 | €23,742 | €22,131 | €24,949 | €25,832 | €27,274 | €26,490 | €25,143 | €24,629 | €27,756 | €30,365 | €42,899 | €37,520 | €344,439 | €338,730 |
| KNIVES · Paid media (allocated) | −€6,700 | −€6,228 | −€7,735 | −€8,260 | −€9,050 | −€9,108 | −€8,485 | −€8,895 | −€10,994 | −€12,524 | −€17,789 | −€15,645 | −€9,817 | −€9,196 | −€10,418 | −€10,840 | −€11,503 | −€11,229 | −€10,713 | −€10,549 | −€11,952 | −€13,617 | −€19,347 | −€17,019 | −€121,413 | −€146,200 |
| KNIVES · CONTRIBUTION AFTER MARKETING (CM2) | €17,432 | €15,066 | €17,150 | €19,115 | €20,781 | €19,039 | €17,593 | €18,184 | €16,097 | €17,204 | €24,233 | €21,131 | €13,924 | €12,936 | €14,531 | €14,992 | €15,772 | €15,261 | €14,430 | €14,080 | €15,804 | €16,748 | €23,552 | €20,502 | €223,026 | €192,531 |
| KNIVES · CM2 % | 31.9% | 30.9% | 30.1% | 30.0% | 30.3% | 28.7% | 28.7% | 29.0% | 23.9% | 22.4% | 22.2% | 22.0% | 23.1% | 22.9% | 22.7% | 22.5% | 22.2% | 22.0% | 21.8% | 21.6% | 21.4% | 19.9% | 19.7% | 19.4% | 26.8% | 21.3% |
| KNIVES · CM2 per unit | €19.45 | €18.72 | €18.34 | €18.27 | €18.65 | €17.39 | €17.59 | €17.81 | €14.15 | €13.26 | €13.14 | €13.02 | €13.66 | €13.54 | €13.41 | €13.29 | €13.16 | €13.03 | €12.91 | €12.78 | €12.65 | €11.76 | €11.63 | €11.49 | €16.15 | €12.62 |
| KNIVES · Days of inventory on hand (Inventory) | 132.9 | 105.43 | 142.96 | 95.82 | 62.66 | 33.6 | 83.43 | 52.41 | 69.46 | 33.2 | 46.43 | 41.05 | 67.85 | 66.94 | 70.35 | 67.18 | 65.99 | 60.4 | 64.42 | 76.59 | 72.13 | 96.05 | 55.69 | 65 | 41.05 | 65 |
| TEXTILES · Units sold | 1,253 | 1,171 | 1,427 | 1,511 | 1,605 | 1,458 | 1,443 | 1,481 | 1,589.89 | 1,811.51 | 2,573.83 | 2,264.17 | 1,421.16 | 1,331.55 | 1,508.84 | 1,570.45 | 1,666.92 | 1,627.68 | 1,553.3 | 1,529.92 | 1,733.83 | 1,975.97 | 2,808.15 | 2,470.88 | 19,588.4 | 21,198.66 |
| TEXTILES · Gross sales ex VAT | €55,633 | €52,078 | €63,376 | €66,883 | €71,391 | €65,080 | €63,989 | €65,150 | €69,661 | €79,362 | €112,746 | €99,170 | €62,239 | €58,308 | €66,064 | €68,753 | €72,968 | €71,242 | €67,979 | €66,948 | €75,861 | €86,446 | €122,838 | €108,072 | €864,519 | €927,719 |
| TEXTILES · Discounts and coupons (allocated) | −€3,273 | −€3,582 | −€4,285 | −€4,329 | −€4,384 | −€4,126 | −€4,289 | −€4,045 | −€5,351 | −€6,091 | −€8,645 | −€7,598 | −€4,764 | −€4,460 | −€5,049 | −€5,250 | −€5,567 | −€5,431 | −€5,177 | −€5,094 | −€5,768 | −€6,567 | −€9,323 | −€8,195 | −€59,996 | −€70,645 |
| TEXTILES · Refunds and returns (allocated) | −€3,801 | −€3,457 | −€4,192 | −€4,448 | −€4,776 | −€4,503 | −€4,278 | −€4,903 | −€5,979 | −€6,813 | −€9,682 | −€8,519 | −€5,348 | −€5,012 | −€5,681 | −€5,914 | −€6,278 | −€6,132 | −€5,853 | −€5,766 | −€6,536 | −€7,450 | −€10,590 | −€9,320 | −€65,352 | −€79,881 |
| TEXTILES · Shipping income (allocated, Shopify) | €1,161 | €1,176 | €1,451 | €1,428 | €1,534 | €1,548 | €1,480 | €1,386 | €1,413 | €1,605 | €2,273 | €1,993 | €1,247 | €1,165 | €1,316 | €1,365 | €1,445 | €1,406 | €1,337 | €1,313 | €1,483 | €1,685 | €2,386 | €2,093 | €18,447 | €18,242 |
| TEXTILES · NET REVENUE | €49,720 | €46,215 | €56,350 | €59,535 | €63,765 | €58,000 | €56,902 | €57,588 | €59,744 | €68,062 | €96,691 | €85,046 | €53,374 | €50,001 | €56,650 | €58,955 | €62,568 | €61,086 | €58,286 | €57,400 | €65,041 | €74,114 | €105,311 | €92,649 | €757,618 | €795,434 |
| TEXTILES · Cost of goods shipped | −€18,382 | −€17,108 | −€20,920 | −€22,197 | −€23,626 | −€21,491 | −€21,414 | −€22,126 | −€23,887 | −€27,371 | −€39,109 | −€34,598 | −€21,839 | −€20,578 | −€23,450 | −€24,545 | −€26,200 | −€25,728 | −€24,691 | −€24,457 | −€27,873 | −€31,946 | −€45,656 | −€40,400 | −€292,228 | −€337,363 |
| TEXTILES · Returned stock recovered (allocated) | €801 | €749 | €993 | €939 | €1,090 | €1,118 | €978 | €1,057 | €1,159 | €1,329 | €1,899 | €1,681 | €1,061 | €1,000 | €1,140 | €1,194 | €1,275 | €1,253 | €1,202 | €1,191 | €1,358 | €1,557 | €2,227 | €1,971 | €13,793 | €16,431 |
| TEXTILES · COST OF GOODS SOLD | −€17,580 | −€16,360 | −€19,927 | −€21,258 | −€22,535 | −€20,373 | −€20,436 | −€21,069 | −€22,728 | −€26,042 | −€37,209 | −€32,917 | −€20,778 | −€19,577 | −€22,309 | −€23,351 | −€24,925 | −€24,476 | −€23,489 | −€23,266 | −€26,515 | −€30,388 | −€43,430 | −€38,429 | −€278,435 | −€320,932 |
| TEXTILES · GROSS PROFIT | €32,140 | €29,855 | €36,423 | €38,278 | €41,230 | €37,627 | €36,466 | €36,519 | €37,016 | €42,020 | €59,481 | €52,128 | €32,596 | €30,424 | €34,341 | €35,604 | €37,643 | €36,610 | €34,797 | €34,135 | €38,526 | €43,725 | €61,881 | €54,220 | €479,183 | €474,502 |
| TEXTILES · Gross margin % | 64.6% | 64.6% | 64.6% | 64.3% | 64.7% | 64.9% | 64.1% | 63.4% | 62.0% | 61.7% | 61.5% | 61.3% | 61.1% | 60.8% | 60.6% | 60.4% | 60.2% | 59.9% | 59.7% | 59.5% | 59.2% | 59.0% | 58.8% | 58.5% | 63.2% | 59.7% |
| TEXTILES · Variable channel costs (allocated) | −€10,853 | −€9,910 | −€12,178 | −€13,260 | −€13,901 | −€13,042 | −€12,594 | −€12,810 | −€14,163 | −€16,810 | −€23,895 | −€21,030 | −€12,683 | −€11,889 | −€13,478 | −€14,035 | −€14,905 | −€14,561 | −€13,902 | −€13,699 | −€15,532 | −€18,441 | −€26,220 | −€23,082 | −€174,445 | −€192,428 |
| TEXTILES · CONTRIBUTION BEFORE MARKETING (CM1) | €21,287 | €19,945 | €24,245 | €25,018 | €27,329 | €24,585 | €23,872 | €23,709 | €22,853 | €25,211 | €35,586 | €31,098 | €19,912 | €18,534 | €20,863 | €21,569 | €22,738 | €22,050 | €20,896 | €20,436 | €22,994 | €25,284 | €35,661 | €31,138 | €304,739 | €282,075 |
| TEXTILES · Paid media (allocated) | −€6,563 | −€6,509 | −€8,390 | −€8,363 | −€9,128 | −€8,666 | −€8,763 | −€8,821 | −€10,628 | −€12,098 | −€17,174 | −€15,095 | −€9,466 | −€8,861 | −€10,032 | −€10,432 | −€11,063 | −€10,793 | −€10,290 | −€10,126 | −€11,465 | −€13,055 | −€18,536 | −€16,294 | −€120,198 | −€140,414 |
| TEXTILES · CONTRIBUTION AFTER MARKETING (CM2) | €14,725 | €13,436 | €15,855 | €16,655 | €18,201 | €15,918 | €15,109 | €14,888 | €12,226 | €13,112 | €18,412 | €16,004 | €10,446 | €9,673 | €10,831 | €11,136 | €11,675 | €11,257 | €10,605 | €10,310 | €11,529 | €12,229 | €17,125 | €14,844 | €184,540 | €141,661 |
| TEXTILES · CM2 % | 29.6% | 29.1% | 28.1% | 28.0% | 28.5% | 27.4% | 26.6% | 25.9% | 20.5% | 19.3% | 19.0% | 18.8% | 19.6% | 19.3% | 19.1% | 18.9% | 18.7% | 18.4% | 18.2% | 18.0% | 17.7% | 16.5% | 16.3% | 16.0% | 24.4% | 17.8% |
| TEXTILES · CM2 per unit | €11.75 | €11.47 | €11.11 | €11.02 | €11.34 | €10.92 | €10.47 | €10.05 | €7.69 | €7.24 | €7.15 | €7.07 | €7.35 | €7.26 | €7.18 | €7.09 | €7.00 | €6.92 | €6.83 | €6.74 | €6.65 | €6.19 | €6.10 | €6.01 | €9.42 | €6.68 |
| TEXTILES · Days of inventory on hand (Inventory) | 209.83 | 260.13 | 200.37 | 154.02 | 195.06 | 179.08 | 156.13 | 121.59 | 170.88 | 124.51 | 55.7 | 41.03 | 67.81 | 66.9 | 70.3 | 67.14 | 65.96 | 60.37 | 64.38 | 76.55 | 72.09 | 95.99 | 55.66 | 65 | 41.03 | 65 |
| TABLEWARE · Units sold | 1,126 | 1,062 | 1,236 | 1,289 | 1,474 | 1,403 | 1,377 | 1,382 | 1,518.68 | 1,731.83 | 2,462.67 | 2,168.21 | 1,362.08 | 1,277.27 | 1,448.56 | 1,508.99 | 1,603.06 | 1,566.67 | 1,496.36 | 1,475.11 | 1,673.15 | 1,908.48 | 2,714.59 | 2,390.65 | 18,230.39 | 20,424.98 |
| TABLEWARE · Gross sales ex VAT | €40,902 | €38,926 | €45,212 | €46,807 | €52,970 | €50,885 | €50,014 | €50,588 | €55,173 | €62,913 | €89,458 | €78,756 | €49,472 | €46,389 | €52,607 | €54,799 | €58,212 | €56,887 | €54,331 | €53,556 | €60,743 | €69,282 | €98,541 | €86,776 | €662,605 | €741,595 |
| TABLEWARE · Discounts and coupons (allocated) | −€2,224 | −€2,481 | −€2,852 | −€2,765 | −€3,077 | −€2,948 | −€2,946 | −€2,908 | −€3,909 | −€4,454 | −€6,328 | −€5,566 | −€3,494 | −€3,273 | −€3,709 | −€3,860 | −€4,097 | −€4,000 | −€3,817 | −€3,760 | −€4,261 | −€4,855 | −€6,900 | −€6,071 | −€42,459 | −€52,096 |
| TABLEWARE · Refunds and returns (allocated) | −€2,869 | −€2,730 | −€3,092 | −€3,173 | −€3,589 | −€3,602 | −€3,373 | −€3,871 | −€4,826 | −€5,504 | −€7,830 | −€6,895 | −€4,333 | −€4,064 | −€4,611 | −€4,804 | −€5,105 | −€4,991 | −€4,768 | −€4,702 | −€5,335 | −€6,087 | −€8,661 | −€7,630 | −€51,353 | −€65,092 |
| TABLEWARE · Shipping income (allocated, Shopify) | €678 | €694 | €827 | €770 | €899 | €911 | €836 | €841 | €845 | €960 | €1,359 | €1,192 | €746 | €697 | €787 | €816 | €864 | €841 | €800 | €785 | €887 | €1,008 | €1,427 | €1,252 | €10,812 | €10,909 |
| TABLEWARE · NET REVENUE | €36,488 | €34,409 | €40,095 | €41,640 | €47,202 | €45,246 | €44,531 | €44,650 | €47,283 | €53,914 | €76,659 | €67,487 | €42,392 | €39,749 | €45,075 | €46,951 | €49,873 | €48,736 | €46,545 | €45,880 | €52,034 | €59,347 | €84,407 | €74,327 | €579,605 | €635,316 |
| TABLEWARE · Cost of goods shipped | −€14,559 | −€13,933 | −€16,241 | −€16,976 | −€19,604 | −€18,604 | −€18,424 | −€18,533 | −€20,481 | −€23,487 | −€33,588 | −€29,739 | −€18,788 | −€17,718 | −€20,207 | −€21,169 | −€22,616 | −€22,228 | −€21,350 | −€21,166 | −€24,143 | −€27,695 | −€39,615 | −€35,085 | −€244,169 | −€291,780 |
| TABLEWARE · Returned stock recovered (allocated) | €608 | €595 | €747 | €674 | €824 | €901 | €779 | €841 | €945 | €1,085 | €1,552 | €1,375 | €869 | €820 | €935 | €980 | €1,047 | €1,030 | €990 | €982 | €1,120 | €1,285 | €1,840 | €1,630 | €10,926 | €13,527 |
| TABLEWARE · COST OF GOODS SOLD | −€13,951 | −€13,338 | −€15,494 | −€16,302 | −€18,780 | −€17,703 | −€17,645 | −€17,691 | −€19,535 | −€22,402 | −€32,036 | −€28,364 | −€17,919 | −€16,898 | −€19,272 | −€20,189 | −€21,569 | −€21,198 | −€20,360 | −€20,184 | −€23,023 | −€26,409 | −€37,776 | −€33,455 | −€233,243 | −€278,253 |
| TABLEWARE · GROSS PROFIT | €22,537 | €21,071 | €24,601 | €25,338 | €28,422 | €27,544 | €26,886 | €26,959 | €27,748 | €31,512 | €44,623 | €39,122 | €24,473 | €22,851 | €25,803 | €26,762 | €28,305 | €27,539 | €26,184 | €25,695 | €29,011 | €32,938 | €46,631 | €40,872 | €346,362 | €357,063 |
| TABLEWARE · Gross margin % | 61.8% | 61.2% | 61.4% | 60.9% | 60.2% | 60.9% | 60.4% | 60.4% | 58.7% | 58.4% | 58.2% | 58.0% | 57.7% | 57.5% | 57.2% | 57.0% | 56.8% | 56.5% | 56.3% | 56.0% | 55.8% | 55.5% | 55.2% | 55.0% | 59.8% | 56.2% |
| TABLEWARE · Variable channel costs (allocated) | −€8,420 | −€7,845 | −€9,152 | −€9,822 | −€10,869 | −€10,904 | −€10,576 | −€10,478 | −€11,848 | −€14,165 | −€20,152 | −€17,750 | −€10,645 | −€9,986 | −€11,330 | −€11,808 | −€12,550 | −€12,270 | −€11,725 | −€11,563 | −€13,122 | −€15,688 | −€22,323 | −€19,667 | −€141,980 | −€162,677 |
| TABLEWARE · CONTRIBUTION BEFORE MARKETING (CM1) | €14,116 | €13,226 | €15,449 | €15,516 | €17,553 | €16,640 | €16,309 | €16,481 | €15,900 | €17,346 | €24,472 | €21,373 | €13,828 | €12,864 | €14,472 | €14,953 | €15,755 | €15,268 | €14,460 | €14,132 | €15,890 | €17,250 | €24,308 | €21,205 | €204,382 | €194,386 |
| TABLEWARE · Paid media (allocated) | −€4,543 | −€4,536 | −€5,578 | −€5,499 | −€6,374 | −€6,290 | −€6,240 | −€6,393 | −€7,784 | −€8,870 | −€12,602 | −€11,086 | −€6,959 | −€6,520 | −€7,389 | −€7,690 | −€8,163 | −€7,971 | −€7,607 | −€7,493 | −€8,492 | −€9,679 | −€13,756 | −€12,104 | −€85,794 | −€103,824 |
| TABLEWARE · CONTRIBUTION AFTER MARKETING (CM2) | €9,574 | €8,690 | €9,872 | €10,017 | €11,180 | €10,350 | €10,070 | €10,088 | €8,116 | €8,477 | €11,869 | €10,287 | €6,869 | €6,344 | €7,084 | €7,263 | €7,591 | €7,297 | €6,852 | €6,639 | €7,397 | €7,572 | €10,552 | €9,101 | €118,588 | €90,562 |
| TABLEWARE · CM2 % | 26.2% | 25.3% | 24.6% | 24.1% | 23.7% | 22.9% | 22.6% | 22.6% | 17.2% | 15.7% | 15.5% | 15.2% | 16.2% | 16.0% | 15.7% | 15.5% | 15.2% | 15.0% | 14.7% | 14.5% | 14.2% | 12.8% | 12.5% | 12.2% | 20.5% | 14.3% |
| TABLEWARE · CM2 per unit | €8.50 | €8.18 | €7.99 | €7.77 | €7.58 | €7.38 | €7.31 | €7.30 | €5.34 | €4.89 | €4.82 | €4.74 | €5.04 | €4.97 | €4.89 | €4.81 | €4.74 | €4.66 | €4.58 | €4.50 | €4.42 | €3.97 | €3.89 | €3.81 | €6.50 | €4.43 |
| TABLEWARE · Days of inventory on hand (Inventory) | 381.07 | 332.84 | 286.57 | 236.51 | 181.94 | 260.97 | 239.07 | 208.08 | 153.51 | 233.04 | 129 | 120.89 | 284.46 | 245.66 | 208.82 | 164.2 | 129.16 | 98.48 | 76.28 | 76.61 | 72.16 | 96.08 | 55.71 | 65 | 120.89 | 65 |
| STORAGE · Units sold | 848 | 774 | 919 | 958 | 1,035 | 1,053 | 962 | 977 | 1,088.53 | 1,240.7 | 1,763.44 | 1,551.83 | 974.39 | 913.28 | 1,035.25 | 1,077.91 | 1,144.54 | 1,118.01 | 1,067.3 | 1,051.62 | 1,192.22 | 1,359.22 | 1,932.36 | 1,700.9 | 13,170.5 | 14,567.02 |
| STORAGE · Gross sales ex VAT | €23,955 | €21,950 | €25,965 | €27,042 | €28,767 | €29,368 | €27,213 | €27,378 | €30,325 | €34,561 | €49,117 | €43,219 | €27,134 | €25,430 | €28,823 | €30,008 | €31,859 | €31,117 | €29,703 | €29,264 | €33,173 | €37,815 | €53,755 | €47,312 | €368,860 | €405,393 |
| STORAGE · Discounts and coupons (allocated) | −€1,335 | −€1,443 | −€1,684 | −€1,720 | −€1,721 | −€1,764 | −€1,731 | −€1,644 | −€2,250 | −€2,563 | −€3,639 | −€3,199 | −€2,007 | −€1,879 | −€2,128 | −€2,214 | −€2,348 | −€2,291 | −€2,185 | −€2,151 | −€2,436 | −€2,775 | −€3,941 | −€3,466 | −€24,693 | −€29,822 |
| STORAGE · Refunds and returns (allocated) | −€1,661 | −€1,504 | −€1,750 | −€1,811 | −€1,934 | −€2,058 | −€1,828 | −€2,076 | −€2,624 | −€2,991 | −€4,252 | −€3,743 | −€2,351 | −€2,204 | −€2,499 | −€2,602 | −€2,764 | −€2,700 | −€2,578 | −€2,541 | −€2,881 | −€3,286 | −€4,673 | −€4,114 | −€28,231 | −€35,192 |
| STORAGE · Shipping income (allocated, Shopify) | €431 | €434 | €523 | €550 | €559 | €597 | €555 | €526 | €550 | €624 | €884 | €776 | €485 | €453 | €512 | €531 | €562 | €547 | €520 | €511 | €577 | €656 | €929 | €814 | €7,009 | €7,098 |
| STORAGE · NET REVENUE | €21,391 | €19,438 | €23,053 | €24,060 | €25,670 | €26,143 | €24,208 | €24,184 | €26,001 | €29,632 | €42,111 | €37,053 | €23,262 | €21,800 | €24,709 | €25,723 | €27,310 | €26,673 | €25,460 | €25,082 | €28,432 | €32,410 | €46,070 | €40,546 | €322,944 | €347,478 |
| STORAGE · Cost of goods shipped | −€8,921 | −€8,197 | −€9,695 | −€10,203 | −€11,033 | −€11,267 | −€10,370 | −€10,571 | −€11,844 | −€13,577 | −€19,406 | −€17,174 | −€10,844 | −€10,222 | −€11,652 | −€12,201 | −€13,029 | −€12,798 | −€12,287 | −€12,175 | −€13,881 | −€15,915 | −€22,753 | −€20,141 | −€142,258 | −€167,899 |
| STORAGE · Returned stock recovered (allocated) | €352 | €327 | €421 | €382 | €443 | €515 | €419 | €449 | €511 | €586 | €838 | €742 | €469 | €442 | €504 | €528 | €564 | €554 | €532 | €527 | €602 | €690 | €987 | €874 | €5,985 | €7,271 |
| STORAGE · COST OF GOODS SOLD | −€8,569 | −€7,870 | −€9,275 | −€9,821 | −€10,590 | −€10,752 | −€9,951 | −€10,122 | −€11,333 | −€12,991 | −€18,568 | −€16,432 | −€10,376 | −€9,780 | −€11,149 | −€11,673 | −€12,465 | −€12,244 | −€11,755 | −€11,648 | −€13,279 | −€15,225 | −€21,767 | −€19,267 | −€136,273 | −€160,627 |
| STORAGE · GROSS PROFIT | €12,822 | €11,568 | €13,778 | €14,240 | €15,080 | €15,391 | €14,257 | €14,062 | €14,667 | €16,641 | €23,543 | €20,621 | €12,886 | €12,021 | €13,560 | €14,050 | €14,845 | €14,428 | €13,705 | €13,435 | €15,153 | €17,185 | €24,304 | €21,279 | €186,671 | €186,851 |
| STORAGE · Gross margin % | 59.9% | 59.5% | 59.8% | 59.2% | 58.7% | 58.9% | 58.9% | 58.1% | 56.4% | 56.2% | 55.9% | 55.7% | 55.4% | 55.1% | 54.9% | 54.6% | 54.4% | 54.1% | 53.8% | 53.6% | 53.3% | 53.0% | 52.8% | 52.5% | 57.8% | 53.8% |
| STORAGE · Variable channel costs (allocated) | −€4,851 | −€4,326 | −€5,153 | −€5,422 | −€5,742 | −€6,140 | −€5,524 | −€5,510 | −€6,317 | −€7,524 | −€10,698 | −€9,419 | −€5,665 | −€5,312 | −€6,024 | −€6,275 | −€6,666 | −€6,515 | −€6,222 | −€6,133 | −€6,956 | −€8,287 | −€11,786 | −€10,379 | −€76,626 | −€86,220 |
| STORAGE · CONTRIBUTION BEFORE MARKETING (CM1) | €7,971 | €7,242 | €8,625 | €8,818 | €9,338 | €9,251 | €8,734 | €8,552 | €8,350 | €9,118 | €12,844 | €11,202 | €7,222 | €6,708 | €7,536 | €7,775 | €8,179 | €7,914 | €7,483 | €7,301 | €8,196 | €8,899 | €12,518 | €10,900 | €110,045 | €100,630 |
| STORAGE · Paid media (allocated) | −€2,704 | −€2,624 | −€3,290 | −€3,344 | −€3,576 | −€3,734 | −€3,586 | −€3,598 | −€4,474 | −€5,095 | −€7,235 | −€6,361 | −€3,991 | −€3,737 | −€4,233 | −€4,403 | −€4,671 | −€4,559 | −€4,348 | −€4,280 | −€4,848 | −€5,522 | −€7,844 | −€6,898 | −€49,622 | −€59,334 |
| STORAGE · CONTRIBUTION AFTER MARKETING (CM2) | €5,267 | €4,619 | €5,335 | €5,474 | €5,762 | €5,516 | €5,148 | €4,954 | €3,876 | €4,022 | €5,609 | €4,840 | €3,231 | €2,971 | €3,303 | €3,372 | €3,508 | €3,355 | €3,135 | €3,021 | €3,348 | €3,376 | €4,674 | €4,002 | €60,423 | €41,297 |
| STORAGE · CM2 % | 24.6% | 23.8% | 23.1% | 22.7% | 22.4% | 21.1% | 21.3% | 20.5% | 14.9% | 13.6% | 13.3% | 13.1% | 13.9% | 13.6% | 13.4% | 13.1% | 12.8% | 12.6% | 12.3% | 12.0% | 11.8% | 10.4% | 10.1% | 9.9% | 18.7% | 11.9% |
| STORAGE · CM2 per unit | €6.21 | €5.97 | €5.81 | €5.71 | €5.57 | €5.24 | €5.35 | €5.07 | €3.56 | €3.24 | €3.18 | €3.12 | €3.32 | €3.25 | €3.19 | €3.13 | €3.06 | €3.00 | €2.94 | €2.87 | €2.81 | €2.48 | €2.42 | €2.35 | €4.59 | €2.83 |
| STORAGE · Days of inventory on hand (Inventory) | 303.82 | 271.78 | 362.86 | 304.82 | 261.52 | 219.2 | 216.34 | 302.2 | 232.22 | 179.59 | 92.79 | 139.25 | 190.76 | 155.92 | 121.68 | 83.67 | 65.98 | 60.39 | 64.41 | 76.58 | 72.12 | 96.03 | 55.68 | 65 | 139.25 | 65 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Net revenue | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €334,683 | €381,478 | €542,215 | €477,161 | €299,616 | €280,832 | €318,345 | €331,472 | €351,971 | €343,821 | €328,238 | €323,426 | €366,677 | €418,054 | €594,358 | €523,186 | €4,161,267 | €4,479,995 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Cost of goods sold | −€97,408 | −€91,912 | −€108,573 | −€115,233 | −€129,173 | −€123,340 | −€114,987 | −€118,481 | −€131,355 | −€150,590 | −€215,284 | −€190,555 | −€120,347 | −€113,457 | −€129,359 | −€135,476 | −€144,690 | −€142,160 | −€136,505 | −€135,286 | −€154,269 | −€176,907 | −€252,974 | −€223,976 | −€1,586,891 | −€1,865,406 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Gross profit | €170,146 | €158,950 | €185,805 | €195,765 | €219,725 | €208,607 | €191,574 | €196,051 | €203,328 | €230,888 | €326,931 | €286,606 | €179,269 | €167,375 | €188,986 | €195,996 | €207,282 | €201,661 | €191,732 | €188,140 | €212,408 | €241,148 | €341,383 | €299,209 | €2,574,376 | €2,614,589 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Variable channel costs | −€59,941 | −€55,402 | −€65,738 | −€71,098 | −€77,915 | −€77,649 | −€70,357 | −€71,599 | −€81,396 | −€96,880 | −€137,782 | −€121,323 | −€73,042 | −€68,503 | −€77,700 | −€80,953 | −€86,011 | −€84,069 | −€80,307 | −€79,177 | −€89,819 | −€106,919 | −€152,098 | −€133,962 | −€987,081 | −€1,112,561 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · CM1 | €110,205 | €103,548 | €120,066 | €124,667 | €141,810 | €130,957 | €121,218 | €124,452 | €121,932 | €134,008 | €189,149 | €165,283 | €106,227 | €98,872 | €111,285 | €115,043 | €121,271 | €117,591 | €111,425 | €108,963 | €122,589 | €134,229 | €189,286 | €165,247 | €1,587,296 | €1,502,028 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Paid media | −€34,435 | −€34,265 | −€42,197 | −€42,606 | −€48,782 | −€47,673 | −€45,066 | −€46,956 | −€57,553 | −€65,549 | −€93,097 | −€81,864 | −€51,364 | −€48,107 | −€54,491 | −€56,694 | −€60,154 | −€58,716 | −€56,011 | −€55,147 | −€62,474 | −€71,172 | −€101,109 | −€88,932 | −€640,043 | −€764,371 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · CM2 | €75,770 | €69,283 | €77,869 | €82,061 | €93,027 | €83,284 | €76,152 | €77,496 | €64,380 | €68,459 | €96,052 | €83,419 | €54,863 | €50,765 | €56,794 | €58,349 | €61,117 | €58,876 | €55,414 | €53,815 | €60,115 | €63,057 | €88,177 | €76,315 | €947,252 | €737,657 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Check: net revenue less Channel_PL net revenue (must be zero) | €0 | −€0.000000 | −€0.000000 | €0 | €0 | €0 | −€0.000000 | €0 | €0 | €0 | €0 | −€0.000000 | €0 | €0 | −€0.000000 | €0 | €0 | €0 | €0.000000 | €0.000000 | −€0.000000 | −€0.000000 | €0.000000 | €0.000000 | −€0.000000 | €0.000000 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Check: CM2 less Channel_PL CM2 (must be zero) | −€0.000000 | −€0.000000 | −€0.000000 | −€0.000000 | €0.000000 | €0.000000 | €0.000000 | €0.000000 | €0.000000 | −€0.000000 | €0 | €0.000000 | €0.000000 | €0.000000 | −€0.000000 | −€0.000000 | €0.000000 | −€0.000000 | −€0.000000 | €0 | −€0.000000 | −€0.000000 | €0.000000 | €0 | −€0.000000 | −€0.000000 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Founder and CEO | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,200 | €44,651 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Head of Ecommerce | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,100 | €44,957 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Performance Marketing Manager | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,000 | €45,107 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Operations and Supply Chain Manager | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,400 | €45,199 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Customer Experience Lead | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €3,900 | €45,351 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Content and Creative Lead | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,300 | €45,443 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Marketplace Specialist (Amazon, Walmart) | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,400 | €45,688 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Warehouse and Inventory Coordinator | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,300 | €45,777 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Customer Support Agent 1 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,700 | €45,535 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Customer Support Agent 2 | €0 | €0 | €0 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,700 | €46,142 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · CRM and Email Specialist | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,800 | €45,961 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Planned hire: Customer Support Agent 3 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €2,700 | €46,326 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Planned hire: Growth Marketing Analyst | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €4,200 | €46,356 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Planned hire: Supply Chain Planner | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €4,600 | €46,446 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Headcount plan: total monthly employer cost | €46,100 | €46,100 | €46,100 | €48,800 | €48,800 | €48,800 | €48,800 | €48,800 | €48,800 | €48,800 | €48,800 | €48,800 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €577,500 | €603,168 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Headcount (FTE) | 10 | 10 | 10 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 | 11 |
| OPERATING EXPENSES · Salaries and wages (incl. employer costs) | €43,800 | €43,900 | €44,100 | €47,200 | €47,300 | €47,600 | €47,500 | €47,900 | €48,800 | €48,800 | €48,800 | €48,800 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €50,264 | €564,500 | €603,168 |
| OPERATING EXPENSES · Contractors and freelancers | €5,056 | €4,877 | €4,502 | €4,495 | €4,172 | €6,301 | €5,372 | €4,804 | €4,320 | €4,320 | €4,320 | €4,320 | €4,450 | €4,450 | €4,450 | €4,450 | €4,450 | €4,450 | €4,450 | €4,450 | €4,450 | €4,450 | €4,450 | €4,450 | €56,859 | €53,395 |
| OPERATING EXPENSES · Rent and facilities | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €57,600 | €59,328 |
| OPERATING EXPENSES · Software, apps and platform subscriptions | €4,056 | €4,090 | €4,102 | €4,171 | €4,253 | €4,383 | €4,437 | €4,512 | €4,300 | €4,300 | €4,300 | €4,300 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €51,204 | €53,148 |
| OPERATING EXPENSES · Professional fees (finance, legal, audit) | €3,410 | €3,074 | €3,178 | €3,262 | €3,267 | €2,986 | €3,135 | €3,358 | €3,200 | €3,200 | €3,200 | €3,200 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €38,470 | €39,552 |
| OPERATING EXPENSES · Insurance | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €13,800 | €14,214 |
| OPERATING EXPENSES · Travel and entertainment | €1,765 | €1,137 | €1,503 | €1,091 | €942 | €1,413 | €688 | €1,869 | €1,260 | €1,260 | €1,260 | €1,260 | €1,298 | €1,298 | €1,298 | €1,298 | €1,298 | €1,298 | €1,298 | €1,298 | €1,298 | €1,298 | €1,298 | €1,298 | €15,448 | €15,574 |
| OPERATING EXPENSES · Content, creative and PR (non-media) | €6,719 | €5,921 | €5,117 | €6,119 | €5,586 | €6,021 | €5,795 | €6,407 | €4,950 | €4,950 | €4,950 | €4,950 | €5,098 | €5,098 | €5,098 | €5,098 | €5,098 | €5,098 | €5,098 | €5,098 | €5,098 | €5,098 | €5,098 | €5,098 | €67,485 | €61,182 |
| OPERATING EXPENSES · Office and other G&A | €1,825 | €1,606 | €1,720 | €1,762 | €2,110 | €1,495 | €1,774 | €1,828 | €1,800 | €1,800 | €1,800 | €1,800 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €21,320 | €22,248 |
| OPERATING EXPENSES · Recruitment and training | €857 | €589 | €2,400 | €488 | €983 | €991 | €864 | €1,098 | €810 | €810 | €810 | €810 | €834 | €834 | €834 | €834 | €834 | €834 | €834 | €834 | €834 | €834 | €834 | €834 | €11,510 | €10,012 |
| OPERATING EXPENSES · Customer service (per order) | €2,946 | €2,812 | €3,283 | €3,431 | €3,890 | €3,713 | €3,512 | €3,419 | €3,875 | €4,419 | €6,282 | €5,530 | €3,578 | €3,354 | €3,803 | €3,961 | €4,207 | €4,111 | €3,926 | €3,869 | €4,388 | €5,004 | €7,117 | €6,266 | €47,112 | €53,586 |
| OPERATING EXPENSES · Bank charges and FX costs | €398 | €399 | €476 | €463 | €528 | €485 | €474 | €496 | €502 | €572 | €813 | €716 | €449 | €421 | €478 | €497 | €528 | €516 | €492 | €485 | €550 | €627 | €892 | €785 | €6,322 | €6,720 |
| OPERATING EXPENSES · TOTAL OPERATING EXPENSES | €76,782 | €74,355 | €76,331 | €78,432 | €78,981 | €81,338 | €79,501 | €81,641 | €79,767 | €80,381 | €82,485 | €81,636 | €81,679 | €81,427 | €81,933 | €82,110 | €82,387 | €82,279 | €82,070 | €82,006 | €82,590 | €83,283 | €85,660 | €84,703 | €951,630 | €992,126 |
| OPERATING EXPENSES · Other opex subject to trade payables (all lines except salaries and bank charges) | €32,584 | €30,056 | €31,755 | €30,769 | €31,153 | €33,253 | €31,527 | €33,245 | €30,465 | €31,009 | €32,872 | €32,120 | €30,965 | €30,742 | €31,191 | €31,349 | €31,595 | €31,499 | €31,314 | €31,257 | €31,776 | €32,392 | €34,504 | €33,654 | €380,808 | €382,238 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Opening balance | €15,900 | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €15,616 | €15,616 | €15,616 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | — | — |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Accrued in the month (share of payroll cost) | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €15,616 | €15,616 | €15,616 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €180,640 | €193,014 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Paid (prior month balance remitted) | −€15,900 | −€14,016 | −€14,048 | −€14,112 | −€15,104 | −€15,136 | −€15,232 | −€15,200 | −€15,328 | −€15,616 | −€15,616 | −€15,616 | −€15,616 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€16,084 | −€180,924 | −€192,545 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · CLOSING BALANCE (to balance sheet) | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €15,616 | €15,616 | €15,616 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €16,084 | €15,616 | €16,084 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Net salaries paid to staff in the month (cash) | €29,784 | €29,852 | €29,988 | €32,096 | €32,164 | €32,368 | €32,300 | €32,572 | €33,184 | €33,184 | €33,184 | €33,184 | €34,180 | €34,180 | €34,180 | €34,180 | €34,180 | €34,180 | €34,180 | €34,180 | €34,180 | €34,180 | €34,180 | €34,180 | €383,860 | €410,154 |
| Category | YTD revenue | FY2026 revenue | YTD CM2 | FY2026 CM2 | YTD CM2 % | FY2026 CM2 % | August DIO | December DIO |
|---|---|---|---|---|---|---|---|---|
| Cookware | €972,614 | €1,668,951 | €243,883 | €360,676 | 25.1% | 21.6% | 23.5 | 41.06 |
| Knives | €482,632 | €832,149 | €144,360 | €223,026 | 29.9% | 26.8% | 52.41 | 41.05 |
| Textiles | €448,075 | €757,618 | €124,787 | €184,540 | 27.9% | 24.4% | 121.59 | 41.03 |
| Tableware | €334,262 | €579,605 | €79,839 | €118,588 | 23.9% | 20.5% | 208.08 | 120.89 |
| Storage | €188,147 | €322,944 | €42,074 | €60,423 | 22.4% | 18.7% | 302.2 | 139.25 |
From trading to working capital
Marketplace balances reconcile gross collections, deductions, reserves and cash payouts. The purchase-order register separates deposits, shipping balances, landed receipts and remaining commitments. Aging records are expressed to cents; the model retains calculation precision.
| Counterparty | Record | Group | EUR | Due date | Days past due | Not due | 1–30 | 31–60 | 61–90 | Over 90 | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Shopify International Ltd | Shopify Payments: payouts in transit, orders 29 to 31 Aug | Marketplace | €16,198 | 2026-09-03 | 0 | €16,198 | €0 | €0 | €0 | €0 | Settles daily; no action. |
| Amazon EU S.a r.l. | Open settlement period 19 Aug to 1 Sep (unsettled balance) | Marketplace | €41,262 | 2026-09-03 | 0 | €41,262 | €0 | €0 | €0 | €0 | Settles on the 14-day cycle; reconcile the 1-Sep settlement report to the ledger. |
| Amazon EU S.a r.l. | Reserve (unavailable balance, roughly 7 days) | Marketplace | €19,648 | 2026-09-17 | 0 | €19,648 | €0 | €0 | €0 | €0 | Ask account health for a reserve review after 90 days of clean metrics. |
| Amazon EU S.a r.l. | A-to-z claims and refund adjustments under review | Marketplace | €4,585 | 2026-09-30 | 0 | €4,585 | €0 | €0 | €0 | €0 | Contest claims with tracking evidence within the 30-day window. |
| Walmart.com (Walmart Marketplace) | Settlement cycle 18 to 31 Aug | Marketplace | €15,928 | 2026-09-17 | 0 | €15,928 | €0 | €0 | €0 | €0 | Biweekly cycle; convert at the settlement-date rate. |
| Walmart.com (Walmart Marketplace) | Reserve (14-day new-seller hold) | Marketplace | €7,496 | 2026-10-01 | 0 | €7,496 | €0 | €0 | €0 | €0 | Hold expected to lapse after six months of clean performance. |
| Amazon EU S.a r.l. | FBA lost and damaged inventory reimbursement claim, raised 15-Jul-26 | Other | €4,120 | 2026-07-15 | 47 | €0 | €0 | €4,120 | €0 | €0 | 46 days open: escalate through Seller Support; write off if unresolved by 31-Oct. |
| Nationale Assuradeuren N.V. | Prepaid insurance, cover to Mar-27 | Other | €9,600 | 2027-03-31 | 0 | €9,600 | €0 | €0 | €0 | €0 | Prepayment, released monthly; not a receivable. |
| Amsterdam Werkplek B.V. | Office rent deposit | Other | €7,780 | 2028-03-31 | 0 | €7,780 | €0 | €0 | €0 | €0 | Refundable at lease end. |
| Counterparty | Record | Group | EUR | Due date | Days past due | Not due | 1–30 | 31–60 | 61–90 | Over 90 | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Rotterdam Fulfilment Partners B.V. | Invoice RFP-2608: August pick, pack and packaging | Logistics | €9,732 | 2026-09-30 | 0 | €9,732 | €0 | €0 | €0 | €0 | 30-day terms; approved for the 25-Sep run. |
| Benelux Parcel Services B.V. | August carrier invoice (parcels and returns) | Logistics | €12,558 | 2026-09-25 | 0 | €12,558 | €0 | €0 | €0 | €0 | Reconcile surcharge lines to the rate card before release. |
| Northsea Freight Forwarding B.V. | FCL freight, duty and handling on PO-2026-022 (arrived 20-Aug) | Logistics | €7,104 | 2026-09-19 | 0 | €7,104 | €0 | €0 | €0 | €0 | Matches the landed cost posted on receipt. |
| Northsea Freight Forwarding B.V. | Invoice NF-1177: disputed demurrage charge, June arrival | Logistics | €2,000 | 2026-07-15 | 47 | €0 | €0 | €2,000 | €0 | €0 | 47 days overdue, disputed: forwarder failed to book the customs slot. Hold pending credit note. |
| Meta Platforms Ireland Ltd | August advertising invoice | Paid media | €6,571 | 2026-09-10 | 0 | €6,571 | €0 | €0 | €0 | €0 | Reverse-charged VAT; pays on the 10th. |
| Google Ireland Ltd | August advertising invoice | Paid media | €2,816 | 2026-09-10 | 0 | €2,816 | €0 | €0 | €0 | €0 | Reverse-charged VAT; pays on the 10th. |
| Shopify International Ltd | August plan and apps | Other opex | €1,490 | 2026-09-05 | 0 | €1,490 | €0 | €0 | €0 | €0 | Card on file. |
| Klaviyo, Gorgias and SaaS stack | August subscriptions | Other opex | €2,660 | 2026-09-12 | 0 | €2,660 | €0 | €0 | €0 | €0 | Reverse-charged VAT. |
| Van der Berg Accountants B.V. | August accounting and payroll fee | Other opex | €3,872 | 2026-09-25 | 0 | €3,872 | €0 | €0 | €0 | €0 | — |
| SupportDesk Lisboa Lda | August customer service (per order) | Other opex | €4,090 | 2026-09-30 | 0 | €4,090 | €0 | €0 | €0 | €0 | Reverse-charged VAT. |
| Studio Nordlicht B.V. | August content production | Other opex | €6,050 | 2026-09-30 | 0 | €6,050 | €0 | €0 | €0 | €0 | — |
| Amsterdam Werkplek B.V. | September rent, invoiced in advance | Other opex | €5,808 | 2026-09-01 | 0 | €5,808 | €0 | €0 | €0 | €0 | Paid 1-Sep. |
| Nationale Assuradeuren N.V. | Q3 insurance instalment | Other opex | €3,450 | 2026-09-15 | 0 | €3,450 | €0 | €0 | €0 | €0 | VAT-exempt. |
| Sundry suppliers (11 invoices under EUR 1,000) | Office, travel, recruitment, other G&A | Other opex | €3,798 | 2026-09-20 | 0 | €3,798 | €0 | €0 | €0 | €0 | Per the AP ledger listing. |
| PO ref | Supplier | Category | PO date | Deposit % | FOB value (EUR) | Deposit (EUR) | Deposit paid | ETD (ship date) | Balance (EUR) | Balance paid | ETA (arrival) | Landed uplift | Landed value (EUR) | Status at last actual | Deposit month | ETD month | ETA month |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PO-2025-041 | Foshan Crestware Manufacturing Co. | Cookware | 2025-10-06 | 30.0% | €96,000 | €28,800 | 2025-10-06 | 2025-12-08 | €67,200 | 2025-12-08 | 2026-01-22 | 22.0% | €117,120 | Received | 2025-10-31 | 2025-12-31 | 2026-01-31 |
| PO-2025-044 | Chaozhou Terra Ceramics Co. | Tableware | 2025-10-20 | 30.0% | €58,000 | €17,400 | 2025-10-20 | 2025-12-15 | €40,600 | 2025-12-15 | 2026-01-30 | 24.0% | €71,920 | Received | 2025-10-31 | 2025-12-31 | 2026-01-31 |
| PO-2025-047 | Yangjiang Edgeline Cutlery Ltd | Knives | 2025-11-18 | 30.0% | €41,000 | €12,300 | 2025-11-18 | 2026-01-20 | €28,700 | 2026-01-20 | 2026-03-05 | 14.0% | €46,740 | Received | 2025-11-30 | 2026-01-31 | 2026-03-31 |
| PO-2025-049 | Ningbo Homeform Plastics Co. | Storage | 2025-12-02 | 30.0% | €36,000 | €10,800 | 2025-12-02 | 2026-02-10 | €25,200 | 2026-02-10 | 2026-03-28 | 20.0% | €43,200 | Received | 2025-12-31 | 2026-02-28 | 2026-03-31 |
| PO-2026-003 | Guimaraes Textil Norte Lda | Textiles | 2026-01-12 | 50.0% | €48,000 | €24,000 | 2026-01-12 | 2026-02-20 | €24,000 | 2026-02-20 | 2026-02-27 | 6.0% | €50,880 | Received | 2026-01-31 | 2026-02-28 | 2026-02-28 |
| PO-2026-007 | Foshan Crestware Manufacturing Co. | Cookware | 2026-02-02 | 30.0% | €88,000 | €26,400 | 2026-02-02 | 2026-04-06 | €61,600 | 2026-04-06 | 2026-05-22 | 22.0% | €107,360 | Received | 2026-02-28 | 2026-04-30 | 2026-05-31 |
| PO-2026-011 | Chaozhou Terra Ceramics Co. | Tableware | 2026-02-23 | 30.0% | €52,000 | €15,600 | 2026-02-23 | 2026-04-20 | €36,400 | 2026-04-20 | 2026-06-05 | 24.0% | €64,480 | Received | 2026-02-28 | 2026-04-30 | 2026-06-30 |
| PO-2026-014 | Guimaraes Textil Norte Lda | Textiles | 2026-03-16 | 50.0% | €54,000 | €27,000 | 2026-03-16 | 2026-04-24 | €27,000 | 2026-04-24 | 2026-05-01 | 6.0% | €57,240 | Received | 2026-03-31 | 2026-04-30 | 2026-05-31 |
| PO-2026-018 | Yangjiang Edgeline Cutlery Ltd | Knives | 2026-04-06 | 30.0% | €46,000 | €13,800 | 2026-04-06 | 2026-06-08 | €32,200 | 2026-06-08 | 2026-07-24 | 14.0% | €52,440 | Received | 2026-04-30 | 2026-06-30 | 2026-07-31 |
| PO-2026-022 | Ningbo Homeform Plastics Co. | Storage | 2026-05-04 | 30.0% | €34,000 | €10,200 | 2026-05-04 | 2026-07-06 | €23,800 | 2026-07-06 | 2026-08-20 | 20.0% | €40,800 | Received | 2026-05-31 | 2026-07-31 | 2026-08-31 |
| PO-2026-024 | Foshan Crestware Manufacturing Co. | Cookware | 2026-05-25 | 30.0% | €120,000 | €36,000 | 2026-05-25 | 2026-07-27 | €84,000 | 2026-07-27 | 2026-09-11 | 22.0% | €146,400 | In transit | 2026-05-31 | 2026-07-31 | 2026-09-30 |
| PO-2026-025 | Yangjiang Edgeline Cutlery Ltd | Knives | 2026-06-01 | 30.0% | €38,000 | €11,400 | 2026-06-01 | 2026-08-03 | €26,600 | 2026-08-03 | 2026-09-18 | 14.0% | €43,320 | In transit | 2026-06-30 | 2026-08-31 | 2026-09-30 |
| PO-2026-026 | Foshan Crestware Manufacturing Co. | Cookware | 2026-06-08 | 30.0% | €142,000 | €42,600 | 2026-06-08 | 2026-09-04 | €99,400 | 2026-09-04 | 2026-10-19 | 22.0% | €173,240 | Open: deposit paid | 2026-06-30 | 2026-09-30 | 2026-10-31 |
| PO-2026-029 | Chaozhou Terra Ceramics Co. | Tableware | 2026-06-22 | 30.0% | €76,000 | €22,800 | 2026-06-22 | 2026-08-24 | €53,200 | 2026-08-24 | 2026-10-09 | 24.0% | €94,240 | In transit | 2026-06-30 | 2026-08-31 | 2026-10-31 |
| PO-2026-031 | Guimaraes Textil Norte Lda | Textiles | 2026-07-13 | 50.0% | €68,000 | €34,000 | 2026-07-13 | 2026-09-18 | €34,000 | 2026-09-18 | 2026-09-25 | 6.0% | €72,080 | Open: deposit paid | 2026-07-31 | 2026-09-30 | 2026-09-30 |
| PO-2026-034 | Yangjiang Edgeline Cutlery Ltd | Knives | 2026-07-27 | 30.0% | €62,000 | €18,600 | 2026-07-27 | 2026-09-28 | €43,400 | 2026-09-28 | 2026-11-13 | 14.0% | €70,680 | Open: deposit paid | 2026-07-31 | 2026-09-30 | 2026-11-30 |
| PO-2026-037 | Ningbo Homeform Plastics Co. | Storage | 2026-08-17 | 30.0% | €28,000 | €8,400 | 2026-08-17 | 2026-10-19 | €19,600 | 2026-10-19 | 2026-12-04 | 20.0% | €33,600 | Open: deposit paid | 2026-08-31 | 2026-10-31 | 2026-12-31 |
| PO-2026-040 | Foshan Crestware Manufacturing Co. | Cookware | 2026-09-21 | 30.0% | €98,000 | €29,400 | 2026-09-21 | 2026-11-23 | €68,600 | 2026-11-23 | 2027-01-08 | 22.0% | €119,560 | Planned | 2026-09-30 | 2026-11-30 | 2027-01-31 |
| PO-2026-043 | Chaozhou Terra Ceramics Co. | Tableware | 2026-10-12 | 30.0% | €60,000 | €18,000 | 2026-10-12 | 2026-12-14 | €42,000 | 2026-12-14 | 2027-01-29 | 24.0% | €74,400 | Planned | 2026-10-31 | 2026-12-31 | 2027-01-31 |
| Commitment | EUR |
|---|---|
| FOB value of open POs (EUR) | €692,000 |
| of which deposits already paid (EUR) | €173,800 |
| of which balances already paid on shipped POs (EUR) | €163,800 |
| Cash still to pay on open POs (EUR) | €354,400 |
| Landed value of open POs (EUR) | €827,520 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SHOPIFY EU (DTC) · Charged to customers incl. VAT (gross less discounts plus shipping) | €162,811 | €162,300 | €184,994 | €184,655 | €212,293 | €198,842 | €185,416 | €189,788 | €201,820 | €229,252 | €324,727 | €284,778 | €178,193 | €166,437 | €188,004 | €195,062 | €206,387 | €200,884 | €191,086 | €187,601 | €211,911 | €240,715 | €340,963 | €299,017 | €2,521,675 | €2,606,261 |
| SHOPIFY EU (DTC) · Refunds to customers incl. VAT | −€10,357 | −€8,931 | −€11,182 | −€12,252 | −€13,949 | −€13,173 | −€12,693 | −€13,939 | −€17,190 | −€19,526 | −€27,658 | −€24,255 | −€15,177 | −€14,176 | −€16,013 | −€16,614 | −€17,579 | −€17,110 | −€16,275 | −€15,979 | −€18,049 | −€20,502 | −€29,041 | −€25,468 | −€185,107 | −€221,982 |
| SHOPIFY EU (DTC) · Fees and advertising deducted by the platform before payout | −€3,706 | −€3,694 | −€4,179 | −€4,145 | −€4,838 | −€4,506 | −€4,186 | −€4,303 | −€4,738 | −€5,382 | −€7,624 | −€6,686 | −€4,184 | −€3,908 | −€4,414 | −€4,580 | −€4,845 | −€4,716 | −€4,486 | −€4,404 | −€4,975 | −€5,651 | −€8,005 | −€7,020 | −€57,987 | −€61,189 |
| SHOPIFY EU (DTC) · NET SETTLEMENT ACCRUED | €148,748 | €149,674 | €169,632 | €168,257 | €193,506 | €181,163 | €168,537 | €171,545 | €179,892 | €204,344 | €289,445 | €253,837 | €158,833 | €148,353 | €167,577 | €173,869 | €183,963 | €179,058 | €170,325 | €167,218 | €188,887 | €214,561 | €303,918 | €266,528 | €2,278,581 | €2,323,090 |
| SHOPIFY EU (DTC) · Opening receivable | €14,900 | €13,982 | €16,831 | €17,501 | €16,125 | €21,228 | €19,927 | €16,708 | €16,198 | €17,989 | €19,775 | €28,945 | €24,565 | €15,371 | €15,895 | €16,217 | €17,387 | €17,803 | €17,906 | €16,483 | €16,182 | €18,889 | €20,764 | €30,392 | — | — |
| SHOPIFY EU (DTC) · Forecast closing receivable (accrued x lag / days in month) | €14,395 | €16,037 | €16,416 | €16,826 | €18,726 | €18,116 | €16,310 | €16,601 | €17,989 | €19,775 | €28,945 | €24,565 | €15,371 | €15,895 | €16,217 | €17,387 | €17,803 | €17,906 | €16,483 | €16,182 | €18,889 | €20,764 | €30,392 | €25,793 | — | — |
| SHOPIFY EU (DTC) · Payouts received (cash) | −€149,666 | −€146,825 | −€168,963 | −€169,633 | −€188,403 | −€182,464 | −€171,755 | −€172,056 | −€178,101 | −€202,558 | −€280,276 | −€258,216 | −€168,026 | −€147,829 | −€167,255 | −€172,699 | −€183,547 | −€178,955 | −€171,748 | −€167,519 | −€186,181 | −€212,686 | −€294,290 | −€271,127 | −€2,268,916 | −€2,321,861 |
| SHOPIFY EU (DTC) · CLOSING RECEIVABLE (incl. reserve) | €13,982 | €16,831 | €17,501 | €16,125 | €21,228 | €19,927 | €16,708 | €16,198 | €17,989 | €19,775 | €28,945 | €24,565 | €15,371 | €15,895 | €16,217 | €17,387 | €17,803 | €17,906 | €16,483 | €16,182 | €18,889 | €20,764 | €30,392 | €25,793 | €24,565 | €25,793 |
| SHOPIFY EU (DTC) · Days outstanding (closing / accrued x days in month) | 2.91 | 3.15 | 3.2 | 2.88 | 3.4 | 3.3 | 3.07 | 2.93 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | — | — |
| AMAZON EU (FBA) · Charged to customers incl. VAT (gross less discounts) | €165,850 | €142,774 | €167,244 | €181,564 | €197,977 | €182,467 | €162,414 | €160,807 | €186,644 | €212,836 | €302,645 | €266,444 | €167,369 | €156,933 | €177,958 | €185,356 | €196,879 | €192,374 | €183,702 | €181,052 | €205,308 | €234,120 | €332,910 | €293,088 | €2,329,665 | €2,507,050 |
| AMAZON EU (FBA) · Refunds to customers incl. VAT | −€12,815 | −€12,336 | −€13,095 | −€12,465 | −€14,124 | −€14,229 | −€10,912 | −€13,208 | −€17,682 | −€20,163 | −€28,672 | −€25,242 | −€15,856 | −€14,867 | −€16,859 | −€17,560 | −€18,652 | −€18,225 | −€17,403 | −€17,152 | −€19,450 | −€22,180 | −€31,539 | −€27,766 | −€194,942 | −€237,510 |
| AMAZON EU (FBA) · Fees and advertising deducted by the platform before payout | −€45,624 | −€38,937 | −€46,270 | −€51,807 | −€56,333 | −€54,341 | −€47,084 | −€45,409 | −€56,453 | −€68,423 | −€97,295 | −€85,657 | −€50,623 | −€47,467 | −€53,826 | −€56,063 | −€59,549 | −€58,186 | −€55,563 | −€54,762 | −€62,098 | −€75,266 | −€107,025 | −€94,223 | −€693,634 | −€774,650 |
| AMAZON EU (FBA) · NET SETTLEMENT ACCRUED | €107,411 | €91,501 | €107,879 | €117,292 | €127,520 | €113,897 | €104,417 | €102,190 | €112,509 | €124,250 | €176,678 | €155,544 | €100,890 | €94,599 | €107,273 | €111,733 | €118,679 | €115,963 | €110,736 | €109,138 | €123,760 | €136,674 | €194,346 | €171,099 | €1,441,089 | €1,494,889 |
| AMAZON EU (FBA) · Opening receivable | €118,600 | €65,087 | €72,156 | €79,788 | €85,470 | €93,070 | €88,955 | €67,026 | €65,495 | €105,008 | €112,225 | €164,900 | €140,492 | €91,126 | €94,599 | €96,892 | €104,284 | €107,194 | €108,232 | €100,019 | €98,577 | €115,509 | €123,448 | €181,390 | — | — |
| AMAZON EU (FBA) · Forecast closing receivable (accrued x lag / days in month) | €97,016 | €91,501 | €97,439 | €109,473 | €115,180 | €106,304 | €94,312 | €92,301 | €105,008 | €112,225 | €164,900 | €140,492 | €91,126 | €94,599 | €96,892 | €104,284 | €107,194 | €108,232 | €100,019 | €98,577 | €115,509 | €123,448 | €181,390 | €154,541 | — | — |
| AMAZON EU (FBA) · Payouts received (cash) | −€160,924 | −€84,432 | −€100,247 | −€111,610 | −€119,921 | −€118,012 | −€126,346 | −€103,721 | −€72,995 | −€117,032 | −€124,004 | −€179,952 | −€150,255 | −€91,126 | −€104,981 | −€104,341 | −€115,769 | −€114,924 | −€118,948 | −€110,581 | −€106,827 | −€128,736 | −€136,404 | −€197,948 | −€1,419,197 | −€1,480,840 |
| AMAZON EU (FBA) · CLOSING RECEIVABLE (incl. reserve) | €65,087 | €72,156 | €79,788 | €85,470 | €93,070 | €88,955 | €67,026 | €65,495 | €105,008 | €112,225 | €164,900 | €140,492 | €91,126 | €94,599 | €96,892 | €104,284 | €107,194 | €108,232 | €100,019 | €98,577 | €115,509 | €123,448 | €181,390 | €154,541 | €140,492 | €154,541 |
| AMAZON EU (FBA) · Days outstanding (closing / accrued x days in month) | 18.78 | 22.08 | 22.93 | 21.86 | 22.63 | 23.43 | 19.9 | 19.87 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | 28 | — | — |
| WALMART US (WFS) · Charged to customers incl. VAT (gross less discounts) | €15,553 | €16,994 | €24,481 | €30,636 | €34,808 | €41,663 | €41,117 | €50,623 | €46,156 | €53,196 | €76,454 | €68,029 | €43,191 | €40,932 | €46,912 | €49,386 | €53,018 | €52,359 | €50,535 | €50,339 | €57,694 | €66,496 | €95,567 | €85,037 | €499,710 | €691,465 |
| WALMART US (WFS) · Refunds to customers incl. VAT | −€1,516 | −€1,656 | −€2,269 | −€3,042 | −€3,086 | −€3,414 | −€3,622 | −€4,513 | −€4,910 | −€5,659 | −€8,133 | −€7,237 | −€4,595 | −€4,354 | −€4,991 | −€5,254 | −€5,640 | −€5,570 | −€5,376 | −€5,355 | −€6,138 | −€7,074 | −€10,167 | −€9,046 | −€49,058 | −€73,560 |
| WALMART US (WFS) · Fees and advertising deducted by the platform before payout | −€5,778 | −€6,502 | −€8,997 | −€11,114 | −€12,422 | −€15,041 | −€14,376 | −€18,369 | −€17,500 | −€20,169 | −€28,987 | −€25,793 | −€16,376 | −€15,519 | −€17,787 | −€18,725 | −€20,102 | −€19,852 | −€19,160 | −€19,086 | −€21,875 | −€25,212 | −€36,234 | −€32,242 | −€185,049 | −€262,169 |
| WALMART US (WFS) · NET SETTLEMENT ACCRUED | €8,258 | €8,836 | €13,215 | €16,481 | €19,299 | €23,208 | €23,120 | €27,742 | €23,746 | €27,368 | €39,333 | €34,999 | €22,220 | €21,058 | €24,135 | €25,407 | €27,276 | €26,937 | €25,998 | €25,898 | €29,682 | €34,210 | €49,166 | €43,749 | €265,603 | €355,736 |
| WALMART US (WFS) · Opening receivable | €0 | €6,395 | €7,327 | €10,620 | €13,946 | €14,784 | €18,767 | €18,563 | €23,424 | €23,746 | €26,485 | €39,333 | €33,870 | €21,503 | €22,562 | €23,356 | €25,407 | €26,396 | €26,937 | €25,160 | €25,062 | €29,682 | €33,106 | €49,166 | — | — |
| WALMART US (WFS) · Forecast closing receivable (accrued x lag / days in month) | €7,992 | €9,467 | €12,788 | €16,481 | €18,677 | €23,208 | €22,374 | €26,847 | €23,746 | €26,485 | €39,333 | €33,870 | €21,503 | €22,562 | €23,356 | €25,407 | €26,396 | €26,937 | €25,160 | €25,062 | €29,682 | €33,106 | €49,166 | €42,337 | — | — |
| WALMART US (WFS) · Payouts received (cash) | −€1,863 | −€7,904 | −€9,921 | −€13,155 | −€18,461 | −€19,225 | −€23,324 | −€22,881 | −€23,424 | −€24,628 | −€26,485 | −€40,462 | −€34,587 | −€19,999 | −€23,341 | −€23,356 | −€26,287 | −€26,396 | −€27,776 | −€25,995 | −€25,062 | −€30,785 | −€33,106 | −€50,577 | −€231,733 | −€347,269 |
| WALMART US (WFS) · CLOSING RECEIVABLE (incl. reserve) | €6,395 | €7,327 | €10,620 | €13,946 | €14,784 | €18,767 | €18,563 | €23,424 | €23,746 | €26,485 | €39,333 | €33,870 | €21,503 | €22,562 | €23,356 | €25,407 | €26,396 | €26,937 | €25,160 | €25,062 | €29,682 | €33,106 | €49,166 | €42,337 | €33,870 | €42,337 |
| WALMART US (WFS) · Days outstanding (closing / accrued x days in month) | 24.01 | 23.22 | 24.91 | 25.39 | 23.75 | 24.26 | 24.89 | 26.17 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | — | — |
| ALL CHANNELS · Charged to customers incl. VAT | €344,214 | €322,068 | €376,718 | €396,855 | €445,077 | €422,971 | €388,947 | €401,218 | €434,620 | €495,285 | €703,826 | €619,251 | €388,753 | €364,301 | €412,874 | €429,804 | €456,284 | €445,617 | €425,324 | €418,993 | €474,914 | €541,330 | €769,440 | €677,141 | €5,351,050 | €5,804,776 |
| ALL CHANNELS · Refunds incl. VAT | −€24,689 | −€22,923 | −€26,546 | −€27,759 | −€31,159 | −€30,816 | −€27,228 | −€31,660 | −€39,782 | −€45,349 | −€64,463 | −€56,734 | −€35,628 | −€33,398 | −€37,863 | −€39,428 | −€41,870 | −€40,905 | −€39,055 | −€38,486 | −€43,637 | −€49,756 | −€70,746 | −€62,281 | −€429,107 | −€533,052 |
| ALL CHANNELS · Fees and advertising deducted | −€55,108 | −€49,133 | −€59,446 | −€67,066 | −€73,593 | −€73,888 | −€65,646 | −€68,081 | −€78,691 | −€93,975 | −€133,907 | −€118,136 | −€71,182 | −€66,893 | −€76,026 | −€79,368 | −€84,496 | −€82,754 | −€79,210 | −€78,252 | −€88,948 | −€106,129 | −€151,264 | −€133,485 | −€936,670 | −€1,098,008 |
| ALL CHANNELS · Net settlement accrued | €264,417 | €250,011 | €290,725 | €302,030 | €340,325 | €318,268 | €296,074 | €301,477 | €316,147 | €355,961 | €505,456 | €444,380 | €281,943 | €264,010 | €298,985 | €311,009 | €329,917 | €321,958 | €307,059 | €302,255 | €342,329 | €385,445 | €547,430 | €481,376 | €3,985,273 | €4,173,715 |
| ALL CHANNELS · Payouts received (cash) | −€312,453 | −€239,161 | −€279,131 | −€294,398 | −€326,785 | −€319,701 | −€321,425 | −€298,658 | −€274,520 | −€344,219 | −€430,765 | −€478,631 | −€352,868 | −€258,955 | −€295,576 | −€300,396 | −€325,603 | −€320,275 | −€318,472 | −€304,095 | −€318,070 | −€372,207 | −€463,800 | −€519,652 | −€3,919,847 | −€4,149,970 |
| ALL CHANNELS · MARKETPLACE RECEIVABLES (to balance sheet) | €85,464 | €96,314 | €107,909 | €115,541 | €129,081 | €127,648 | €102,297 | €105,117 | €146,743 | €158,486 | €233,177 | €198,926 | €128,001 | €133,056 | €136,465 | €147,078 | €151,392 | €153,075 | €141,662 | €139,821 | €164,080 | €177,318 | €260,948 | €222,671 | €198,926 | €222,671 |
| ALL CHANNELS · Blended days outstanding | 10.02 | 10.79 | 11.51 | 11.48 | 11.76 | 12.03 | 10.71 | 10.81 | 13.92 | 13.8 | 13.84 | 13.88 | 14.07 | 14.11 | 14.15 | 14.19 | 14.23 | 14.26 | 14.3 | 14.34 | 14.38 | 14.26 | 14.3 | 14.34 | — | — |
| REFUND LIABILITY (expected refunds on month-end sales still inside the return window) · Opening refund liability | €19,400 | €9,369 | €9,653 | €10,123 | €10,992 | €11,915 | €12,205 | €10,483 | €12,212 | €15,796 | €17,431 | €25,611 | €21,819 | €13,706 | €14,228 | €14,574 | €15,687 | €16,126 | €16,284 | €15,050 | €14,835 | €17,387 | €19,191 | €28,205 | — | — |
| REFUND LIABILITY (expected refunds on month-end sales still inside the return window) · CLOSING REFUND LIABILITY (refunds of the month x window days / days in month) | €9,369 | €9,653 | €10,123 | €10,992 | €11,915 | €12,205 | €10,483 | €12,212 | €15,796 | €17,431 | €25,611 | €21,819 | €13,706 | €14,228 | €14,574 | €15,687 | €16,126 | €16,284 | €15,050 | €14,835 | €17,387 | €19,191 | €28,205 | €24,037 | €21,819 | €24,037 |
| REFUND LIABILITY (expected refunds on month-end sales still inside the return window) · Movement: (charge) / release to P&L | €10,031 | −€283 | −€471 | −€868 | −€923 | −€290 | €1,723 | −€1,730 | −€3,584 | −€1,634 | −€8,180 | €3,791 | €8,113 | −€523 | −€345 | −€1,113 | −€439 | −€158 | €1,234 | €215 | −€2,551 | −€1,804 | −€9,014 | €4,169 | −€2,419 | −€2,218 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COOKWARE · Opening inventory on hand | €186,000 | €263,609 | €225,422 | €180,402 | €133,685 | €186,408 | €133,911 | €87,469 | €38,711 | €130,519 | €241,163 | €151,663 | €109,687 | €179,200 | €132,012 | €127,659 | €131,967 | €134,007 | €124,549 | €123,460 | €145,504 | €161,505 | €238,697 | €204,560 | — | — |
| COOKWARE · Receipts: committed POs landed (register) | €117,120 | €0 | €0 | €0 | €107,360 | €0 | €0 | €0 | €146,400 | €173,240 | €0 | €0 | €119,560 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €544,120 | €119,560 |
| COOKWARE · Target closing inventory (days of cover x next month cost of goods) | €92,529 | €98,843 | €105,452 | €119,756 | €119,488 | €101,742 | €107,076 | €123,630 | €137,184 | €202,688 | €173,647 | €109,687 | €114,506 | €117,942 | €127,659 | €131,967 | €134,007 | €124,549 | €123,460 | €145,504 | €161,505 | €238,697 | €204,560 | €204,560 | — | — |
| COOKWARE · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €37,255 | €0 | €0 | €49,458 | €60,673 | €62,248 | €49,707 | €55,732 | €78,368 | €80,239 | €150,869 | €71,240 | €93,315 | €37,255 | €751,850 |
| COOKWARE · Returned stock recovered to sellable inventory | €1,706 | €1,671 | €2,121 | €1,953 | €2,477 | €2,652 | €2,081 | €2,309 | €2,639 | €3,027 | €4,329 | €3,834 | €2,423 | €2,285 | €2,607 | €2,732 | €2,919 | €2,870 | €2,757 | €2,734 | €3,119 | €3,579 | €5,121 | €4,537 | €30,798 | €37,682 |
| COOKWARE · Cost of goods shipped | €41,217 | €39,859 | €47,140 | €48,670 | €57,114 | €55,148 | €48,523 | €51,067 | €57,060 | €65,426 | €93,548 | €82,816 | €52,312 | €49,326 | €56,249 | €58,919 | €62,938 | €61,849 | €59,400 | €58,881 | €67,156 | €77,026 | €110,168 | €97,559 | €687,589 | €811,783 |
| COOKWARE · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €171 | €196 | €281 | €248 | €157 | €148 | €169 | €177 | €189 | €186 | €178 | €177 | €201 | €231 | €331 | €293 | €897 | €2,435 |
| COOKWARE · CLOSING INVENTORY ON HAND | €263,609 | €225,422 | €180,402 | €133,685 | €186,408 | €133,911 | €87,469 | €38,711 | €130,519 | €241,163 | €151,663 | €109,687 | €179,200 | €132,012 | €127,659 | €131,967 | €134,007 | €124,549 | €123,460 | €145,504 | €161,505 | €238,697 | €204,560 | €204,560 | €109,687 | €204,560 |
| COOKWARE · Days of inventory on hand (closing / COGS x days) | 198.27 | 158.36 | 118.63 | 82.4 | 101.18 | 72.85 | 55.88 | 23.5 | 68.62 | 114.27 | 48.64 | 41.06 | 106.19 | 74.94 | 70.36 | 67.19 | 66 | 60.41 | 64.43 | 76.61 | 72.15 | 96.07 | 55.7 | 65 | 41.06 | 65 |
| COOKWARE · Trailing three-month average cost of goods | €41,217 | €40,538 | €42,739 | €45,223 | €50,975 | €53,644 | €53,595 | €51,580 | €52,217 | €57,851 | €72,011 | €80,597 | €76,226 | €61,485 | €52,629 | €54,831 | €59,369 | €61,235 | €61,396 | €60,043 | €61,812 | €67,687 | €84,783 | €94,918 | — | — |
| COOKWARE · Excess over slow-moving threshold (closing less months of cover x average COGS) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| COOKWARE · Slow-moving provision balance | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| KNIVES · Opening inventory on hand | €98,000 | €80,203 | €64,046 | €91,929 | €70,793 | €48,163 | €26,147 | €58,075 | €37,234 | €57,143 | €30,302 | €62,609 | €47,421 | €49,498 | €50,977 | €55,169 | €57,022 | €57,894 | €53,800 | €53,320 | €62,830 | €69,726 | €103,033 | €88,280 | — | — |
| KNIVES · Receipts: committed POs landed (register) | €0 | €0 | €46,740 | €0 | €0 | €0 | €52,440 | €0 | €43,320 | €0 | €70,680 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €213,180 | €0 |
| KNIVES · Target closing inventory (days of cover x next month cost of goods) | €39,487 | €41,798 | €48,024 | €49,963 | €50,582 | €45,248 | €46,177 | €53,473 | €59,329 | €87,649 | €75,082 | €47,421 | €49,498 | €50,977 | €55,169 | €57,022 | €57,894 | €53,800 | €53,320 | €62,830 | €69,726 | €103,033 | €88,280 | €88,280 | — | — |
| KNIVES · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €18,778 | €23,530 | €21,703 | €27,252 | €26,004 | €26,666 | €21,248 | €23,856 | €33,628 | €34,399 | €64,844 | €30,346 | €39,928 | €18,778 | €373,404 |
| KNIVES · Returned stock recovered to sellable inventory | €912 | €853 | €1,077 | €1,029 | €1,199 | €1,329 | €1,068 | €1,182 | €1,343 | €1,540 | €2,202 | €1,950 | €1,232 | €1,162 | €1,325 | €1,388 | €1,483 | €1,457 | €1,400 | €1,388 | €1,583 | €1,816 | €2,598 | €2,301 | €15,682 | €19,132 |
| KNIVES · Cost of goods shipped | €18,708 | €17,010 | €19,934 | €22,165 | €23,828 | €23,345 | €21,580 | €22,023 | €24,680 | €28,295 | €40,453 | €35,808 | €22,616 | €21,322 | €24,312 | €25,462 | €27,195 | €26,720 | €25,658 | €25,430 | €28,998 | €33,254 | €47,554 | €42,103 | €297,831 | €350,625 |
| KNIVES · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €74 | €85 | €121 | €107 | €68 | €64 | €73 | €76 | €82 | €80 | €77 | €76 | €87 | €100 | €143 | €126 | €388 | €1,052 |
| KNIVES · CLOSING INVENTORY ON HAND | €80,203 | €64,046 | €91,929 | €70,793 | €48,163 | €26,147 | €58,075 | €37,234 | €57,143 | €30,302 | €62,609 | €47,421 | €49,498 | €50,977 | €55,169 | €57,022 | €57,894 | €53,800 | €53,320 | €62,830 | €69,726 | €103,033 | €88,280 | €88,280 | €47,421 | €88,280 |
| KNIVES · Days of inventory on hand (closing / COGS x days) | 132.9 | 105.43 | 142.96 | 95.82 | 62.66 | 33.6 | 83.43 | 52.41 | 69.46 | 33.2 | 46.43 | 41.05 | 67.85 | 66.94 | 70.35 | 67.18 | 65.99 | 60.4 | 64.42 | 76.59 | 72.13 | 96.05 | 55.69 | 65 | 41.05 | 65 |
| KNIVES · Trailing three-month average cost of goods | €18,708 | €17,859 | €18,551 | €19,703 | €21,976 | €23,113 | €22,918 | €22,316 | €22,761 | €24,999 | €31,143 | €34,852 | €32,959 | €26,582 | €22,750 | €23,699 | €25,656 | €26,459 | €26,525 | €25,936 | €26,695 | €29,227 | €36,602 | €40,970 | — | — |
| KNIVES · Excess over slow-moving threshold (closing less months of cover x average COGS) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| KNIVES · Slow-moving provision balance | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TEXTILES · Opening inventory on hand | €142,000 | €124,420 | €158,940 | €135,213 | €113,955 | €148,660 | €128,287 | €107,851 | €86,782 | €136,062 | €109,938 | €72,611 | €45,792 | €47,770 | €49,168 | €53,181 | €54,936 | €55,744 | €51,772 | €51,281 | €60,392 | €66,983 | €98,922 | €84,710 | — | — |
| TEXTILES · Receipts: committed POs landed (register) | €0 | €50,880 | €0 | €0 | €57,240 | €0 | €0 | €0 | €72,080 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €180,200 | €0 |
| TEXTILES · Target closing inventory (days of cover x next month cost of goods) | €39,716 | €43,864 | €48,093 | €49,538 | €46,564 | €44,901 | €46,394 | €51,756 | €57,391 | €84,736 | €72,545 | €45,792 | €47,770 | €49,168 | €53,181 | €54,936 | €55,744 | €51,772 | €51,281 | €60,392 | €66,983 | €98,922 | €84,710 | €84,710 | — | — |
| TEXTILES · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €6,202 | €22,822 | €21,037 | €26,392 | €25,179 | €25,812 | €20,580 | €23,072 | €32,450 | €33,189 | €62,423 | €29,354 | €38,550 | €6,202 | €360,862 |
| TEXTILES · Returned stock recovered to sellable inventory | €801 | €749 | €993 | €939 | €1,090 | €1,118 | €978 | €1,057 | €1,159 | €1,329 | €1,899 | €1,681 | €1,061 | €1,000 | €1,140 | €1,194 | €1,275 | €1,253 | €1,202 | €1,191 | €1,358 | €1,557 | €2,227 | €1,971 | €13,793 | €16,431 |
| TEXTILES · Cost of goods shipped | €18,382 | €17,108 | €20,920 | €22,197 | €23,626 | €21,491 | €21,414 | €22,126 | €23,887 | €27,371 | €39,109 | €34,598 | €21,839 | €20,578 | €23,450 | €24,545 | €26,200 | €25,728 | €24,691 | €24,457 | €27,873 | €31,946 | €45,656 | €40,400 | €292,228 | €337,363 |
| TEXTILES · Write-offs (damaged, unsellable) | €0 | €0 | €3,800 | €0 | €0 | €0 | €0 | €0 | €72 | €82 | €117 | €104 | €66 | €62 | €70 | €74 | €79 | €77 | €74 | €73 | €84 | €96 | €137 | €121 | €4,175 | €1,012 |
| TEXTILES · CLOSING INVENTORY ON HAND | €124,420 | €158,940 | €135,213 | €113,955 | €148,660 | €128,287 | €107,851 | €86,782 | €136,062 | €109,938 | €72,611 | €45,792 | €47,770 | €49,168 | €53,181 | €54,936 | €55,744 | €51,772 | €51,281 | €60,392 | €66,983 | €98,922 | €84,710 | €84,710 | €45,792 | €84,710 |
| TEXTILES · Days of inventory on hand (closing / COGS x days) | 209.83 | 260.13 | 200.37 | 154.02 | 195.06 | 179.08 | 156.13 | 121.59 | 170.88 | 124.51 | 55.7 | 41.03 | 67.81 | 66.9 | 70.3 | 67.14 | 65.96 | 60.37 | 64.38 | 76.55 | 72.09 | 95.99 | 55.66 | 65 | 41.03 | 65 |
| TEXTILES · Trailing three-month average cost of goods | €18,382 | €17,745 | €18,803 | €20,075 | €22,247 | €22,438 | €22,177 | €21,677 | €22,476 | €24,461 | €30,122 | €33,693 | €31,849 | €25,672 | €21,956 | €22,857 | €24,732 | €25,491 | €25,540 | €24,959 | €25,674 | €28,092 | €35,158 | €39,334 | — | — |
| TEXTILES · Excess over slow-moving threshold (closing less months of cover x average COGS) | €0 | €34,725 | €3,590 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TEXTILES · Slow-moving provision balance | €0 | €8,681 | €898 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TABLEWARE · Opening inventory on hand | €121,000 | €178,969 | €165,631 | €150,136 | €133,834 | €115,055 | €161,832 | €142,086 | €124,395 | €104,798 | €176,565 | €144,429 | €115,975 | €172,400 | €155,449 | €136,116 | €115,863 | €94,227 | €72,962 | €52,538 | €52,311 | €58,070 | €85,833 | €73,565 | — | — |
| TABLEWARE · Receipts: committed POs landed (register) | €71,920 | €0 | €0 | €0 | €0 | €64,480 | €0 | €0 | €0 | €94,240 | €0 | €0 | €74,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €230,640 | €74,400 |
| TABLEWARE · Target closing inventory (days of cover x next month cost of goods) | €32,345 | €34,054 | €36,782 | €41,106 | €40,308 | €38,632 | €38,859 | €44,375 | €49,247 | €72,773 | €62,356 | €39,394 | €41,130 | €42,370 | €45,867 | €47,421 | €48,160 | €44,766 | €44,380 | €52,311 | €58,070 | €85,833 | €73,565 | €73,565 | — | — |
| TABLEWARE · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €20,020 | €28,855 | €54,256 | €25,627 | €33,560 | €0 | €162,318 |
| TABLEWARE · Returned stock recovered to sellable inventory | €608 | €595 | €747 | €674 | €824 | €901 | €779 | €841 | €945 | €1,085 | €1,552 | €1,375 | €869 | €820 | €935 | €980 | €1,047 | €1,030 | €990 | €982 | €1,120 | €1,285 | €1,840 | €1,630 | €10,926 | €13,527 |
| TABLEWARE · Cost of goods shipped | €14,559 | €13,933 | €16,241 | €16,976 | €19,604 | €18,604 | €18,424 | €18,533 | €20,481 | €23,487 | €33,588 | €29,739 | €18,788 | €17,718 | €20,207 | €21,169 | €22,616 | €22,228 | €21,350 | €21,166 | €24,143 | €27,695 | €39,615 | €35,085 | €244,169 | €291,780 |
| TABLEWARE · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €2,100 | €0 | €61 | €70 | €101 | €89 | €56 | €53 | €61 | €64 | €68 | €67 | €64 | €63 | €72 | €83 | €119 | €105 | €2,422 | €875 |
| TABLEWARE · CLOSING INVENTORY ON HAND | €178,969 | €165,631 | €150,136 | €133,834 | €115,055 | €161,832 | €142,086 | €124,395 | €104,798 | €176,565 | €144,429 | €115,975 | €172,400 | €155,449 | €136,116 | €115,863 | €94,227 | €72,962 | €52,538 | €52,311 | €58,070 | €85,833 | €73,565 | €73,565 | €115,975 | €73,565 |
| TABLEWARE · Days of inventory on hand (closing / COGS x days) | 381.07 | 332.84 | 286.57 | 236.51 | 181.94 | 260.97 | 239.07 | 208.08 | 153.51 | 233.04 | 129 | 120.89 | 284.46 | 245.66 | 208.82 | 164.2 | 129.16 | 98.48 | 76.28 | 76.61 | 72.16 | 96.08 | 55.71 | 65 | 120.89 | 65 |
| TABLEWARE · Trailing three-month average cost of goods | €14,559 | €14,246 | €14,911 | €15,717 | €17,607 | €18,395 | €18,877 | €18,520 | €19,146 | €20,833 | €25,852 | €28,938 | €27,371 | €22,081 | €18,904 | €19,698 | €21,331 | €22,004 | €22,065 | €21,581 | €22,220 | €24,335 | €30,484 | €34,132 | — | — |
| TABLEWARE · Excess over slow-moving threshold (closing less months of cover x average COGS) | €77,054 | €65,906 | €45,758 | €23,816 | €0 | €33,069 | €9,945 | €0 | €0 | €30,731 | €0 | €0 | €0 | €879 | €3,787 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TABLEWARE · Slow-moving provision balance | €19,264 | €16,477 | €11,439 | €5,954 | €0 | €8,267 | €2,486 | €0 | €0 | €7,683 | €0 | €0 | €0 | €220 | €947 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| STORAGE · Opening inventory on hand | €96,000 | €87,431 | €79,562 | €113,487 | €103,666 | €93,076 | €82,324 | €72,373 | €103,051 | €91,682 | €78,651 | €60,025 | €77,141 | €66,733 | €56,922 | €45,739 | €34,029 | €27,730 | €25,763 | €25,528 | €30,075 | €33,369 | €49,299 | €42,232 | — | — |
| STORAGE · Receipts: committed POs landed (register) | €0 | €0 | €43,200 | €0 | €0 | €0 | €0 | €40,800 | €0 | €0 | €0 | €33,600 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €117,600 | €0 |
| STORAGE · Target closing inventory (days of cover x next month cost of goods) | €19,028 | €20,329 | €22,106 | €23,134 | €24,412 | €21,744 | €22,165 | €25,663 | €28,467 | €42,046 | €36,010 | €22,738 | €23,729 | €24,432 | €26,436 | €27,318 | €27,730 | €25,763 | €25,528 | €30,075 | €33,369 | €49,299 | €42,232 | €42,232 | — | — |
| STORAGE · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €6,205 | €10,316 | €11,557 | €16,231 | €16,615 | €31,202 | €14,767 | €19,328 | €0 | €126,222 |
| STORAGE · Returned stock recovered to sellable inventory | €352 | €327 | €421 | €382 | €443 | €515 | €419 | €449 | €511 | €586 | €838 | €742 | €469 | €442 | €504 | €528 | €564 | €554 | €532 | €527 | €602 | €690 | €987 | €874 | €5,985 | €7,271 |
| STORAGE · Cost of goods shipped | €8,921 | €8,197 | €9,695 | €10,203 | €11,033 | €11,267 | €10,370 | €10,571 | €11,844 | €13,577 | €19,406 | €17,174 | €10,844 | €10,222 | €11,652 | €12,201 | €13,029 | €12,798 | €12,287 | €12,175 | €13,881 | €15,915 | €22,753 | €20,141 | €142,258 | €167,899 |
| STORAGE · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €36 | €41 | €58 | €52 | €33 | €31 | €35 | €37 | €39 | €38 | €37 | €37 | €42 | €48 | €68 | €60 | €186 | €504 |
| STORAGE · CLOSING INVENTORY ON HAND | €87,431 | €79,562 | €113,487 | €103,666 | €93,076 | €82,324 | €72,373 | €103,051 | €91,682 | €78,651 | €60,025 | €77,141 | €66,733 | €56,922 | €45,739 | €34,029 | €27,730 | €25,763 | €25,528 | €30,075 | €33,369 | €49,299 | €42,232 | €42,232 | €77,141 | €42,232 |
| STORAGE · Days of inventory on hand (closing / COGS x days) | 303.82 | 271.78 | 362.86 | 304.82 | 261.52 | 219.2 | 216.34 | 302.2 | 232.22 | 179.59 | 92.79 | 139.25 | 190.76 | 155.92 | 121.68 | 83.67 | 65.98 | 60.39 | 64.41 | 76.58 | 72.12 | 96.03 | 55.68 | 65 | 139.25 | 65 |
| STORAGE · Trailing three-month average cost of goods | €8,921 | €8,559 | €8,938 | €9,365 | €10,310 | €10,834 | €10,890 | €10,736 | €10,929 | €11,997 | €14,942 | €16,719 | €15,808 | €12,747 | €10,906 | €11,358 | €12,294 | €12,676 | €12,705 | €12,420 | €12,781 | €13,990 | €17,516 | €19,603 | — | — |
| STORAGE · Excess over slow-moving threshold (closing less months of cover x average COGS) | €24,985 | €19,650 | €50,923 | €38,112 | €20,903 | €6,484 | €0 | €27,898 | €15,182 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| STORAGE · Slow-moving provision balance | €6,246 | €4,913 | €12,731 | €9,528 | €5,226 | €1,621 | €0 | €6,974 | €3,795 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TOTAL INVENTORY ON HAND · Opening inventory on hand | €643,000 | €734,632 | €693,601 | €671,168 | €555,934 | €591,362 | €532,501 | €467,854 | €390,173 | €520,204 | €636,619 | €491,337 | €396,016 | €515,601 | €444,527 | €417,862 | €393,816 | €369,602 | €328,846 | €306,127 | €351,112 | €389,654 | €575,784 | €493,347 | — | — |
| TOTAL INVENTORY ON HAND · Receipts: committed POs landed | €189,040 | €50,880 | €89,940 | €0 | €164,600 | €64,480 | €52,440 | €40,800 | €261,800 | €267,480 | €70,680 | €33,600 | €193,960 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €1,285,740 | €193,960 |
| TOTAL INVENTORY ON HAND · Receipts: uncommitted purchases (policy) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €62,234 | €46,351 | €42,740 | €103,102 | €111,856 | €120,931 | €101,852 | €114,217 | €180,697 | €193,297 | €363,594 | €171,335 | €224,682 | €62,234 | €1,774,655 |
| TOTAL INVENTORY ON HAND · Total receipts landed | €189,040 | €50,880 | €89,940 | €0 | €164,600 | €64,480 | €52,440 | €40,800 | €261,800 | €267,480 | €70,680 | €95,834 | €240,311 | €42,740 | €103,102 | €111,856 | €120,931 | €101,852 | €114,217 | €180,697 | €193,297 | €363,594 | €171,335 | €224,682 | €1,347,974 | €1,968,615 |
| TOTAL INVENTORY ON HAND · Returned stock recovered | €4,379 | €4,195 | €5,358 | €4,977 | €6,033 | €6,515 | €5,325 | €5,839 | €6,597 | €7,566 | €10,820 | €9,581 | €6,053 | €5,709 | €6,511 | €6,822 | €7,288 | €7,164 | €6,881 | €6,822 | €7,783 | €8,928 | €12,772 | €11,312 | €77,185 | €94,045 |
| TOTAL INVENTORY ON HAND · Cost of goods shipped | €101,787 | €96,107 | €113,931 | €120,210 | €135,206 | €129,855 | €120,312 | €124,320 | €137,952 | €158,156 | €226,104 | €200,135 | €126,400 | €119,165 | €135,870 | €142,297 | €151,978 | €149,324 | €143,387 | €142,108 | €162,052 | €185,835 | €265,746 | €235,288 | €1,664,076 | €1,959,451 |
| TOTAL INVENTORY ON HAND · Write-offs | €0 | €0 | €3,800 | €0 | €0 | €0 | €2,100 | €0 | €414 | €474 | €678 | €600 | €379 | €357 | €408 | €427 | €456 | €448 | €430 | €426 | €486 | €558 | €797 | €706 | €8,067 | €5,878 |
| TOTAL INVENTORY ON HAND · CLOSING INVENTORY ON HAND (gross) | €734,632 | €693,601 | €671,168 | €555,934 | €591,362 | €532,501 | €467,854 | €390,173 | €520,204 | €636,619 | €491,337 | €396,016 | €515,601 | €444,527 | €417,862 | €393,816 | €369,602 | €328,846 | €306,127 | €351,112 | €389,654 | €575,784 | €493,347 | €493,347 | €396,016 | €493,347 |
| TOTAL INVENTORY ON HAND · Slow-moving provision balance | €25,510 | €30,070 | €25,068 | €15,482 | €5,226 | €9,888 | €2,486 | €6,974 | €3,795 | €7,683 | €0 | €0 | €0 | €220 | €947 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TOTAL INVENTORY ON HAND · CLOSING INVENTORY ON HAND, NET (to balance sheet) | €709,122 | €663,530 | €646,100 | €540,452 | €586,136 | €522,613 | €465,368 | €383,199 | €516,409 | €628,937 | €491,337 | €396,016 | €515,601 | €444,308 | €416,916 | €393,816 | €369,602 | €328,846 | €306,127 | €351,112 | €389,654 | €575,784 | €493,347 | €493,347 | €396,016 | €493,347 |
| TOTAL INVENTORY ON HAND · Provision movement (charge)/release to P&L | −€7,510 | −€4,561 | €5,003 | €9,586 | €10,256 | −€4,662 | €7,402 | −€4,488 | €3,179 | −€3,887 | €7,683 | €0 | €0 | −€220 | −€727 | €947 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €18,000 | €0 |
| TOTAL INVENTORY ON HAND · Days of inventory on hand, total | 223.74 | 202.08 | 182.62 | 138.74 | 135.59 | 123.02 | 120.55 | 97.29 | 113.13 | 124.78 | 65.19 | 61.34 | 126.45 | 104.45 | 95.34 | 83.03 | 75.39 | 66.07 | 66.18 | 76.59 | 72.14 | 96.05 | 55.69 | 65 | 61.34 | 65 |
| TOTAL INVENTORY ON HAND · Forward weeks of cover (closing / next month COGS x days / 7) | 30.58 | 26.96 | 23.93 | 18.21 | 19.52 | 19.6 | 16.67 | 12.12 | 14.57 | 12.07 | 10.87 | 13.87 | 17.31 | 14.49 | 12.59 | 11.48 | 10.61 | 10.16 | 9.54 | 9.29 | 9.29 | 9.29 | 9.29 | 9.29 | 13.87 | 9.29 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases received at FOB (landed / (1 + uplift)) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €52,859 | €42,170 | €38,884 | €89,342 | €96,297 | €103,936 | €87,395 | €98,005 | €154,019 | €164,371 | €309,190 | €145,678 | €191,052 | €52,859 | €1,520,339 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases shipped at FOB (received in the month after shipment; beyond the horizon assumed equal to the last modelled month) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €52,859 | €42,170 | €38,884 | €89,342 | €96,297 | €103,936 | €87,395 | €98,005 | €154,019 | €164,371 | €309,190 | €145,678 | €191,052 | €191,052 | €95,029 | €1,669,222 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases: deposits paid at order | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €15,858 | €12,651 | €11,665 | €26,803 | €28,889 | €31,181 | €26,218 | €29,402 | €46,206 | €49,311 | €92,757 | €43,704 | €57,316 | €57,316 | €57,316 | €57,316 | €66,977 | €576,930 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases: balances paid at shipment | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €37,001 | €29,519 | €27,219 | €62,540 | €67,408 | €72,755 | €61,176 | €68,604 | €107,813 | €115,059 | €216,433 | €101,975 | €133,737 | €133,737 | €66,520 | €1,168,455 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Opening in transit | €154,000 | €41,000 | €77,000 | €0 | €194,000 | €52,000 | €46,000 | €154,000 | €234,000 | €280,000 | €90,000 | €178,859 | €200,170 | €38,884 | €89,342 | €96,297 | €103,936 | €87,395 | €98,005 | €154,019 | €164,371 | €309,190 | €145,678 | €191,052 | — | — |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Shipped by suppliers (committed by ETD month plus policy) | €41,000 | €84,000 | €0 | €194,000 | €0 | €46,000 | €154,000 | €114,000 | €272,000 | €28,000 | €150,859 | €102,170 | €38,884 | €89,342 | €96,297 | €103,936 | €87,395 | €98,005 | €154,019 | €164,371 | €309,190 | €145,678 | €191,052 | €191,052 | €1,186,029 | €1,669,222 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Received into warehouses at FOB (committed by ETA month plus policy) | −€154,000 | −€48,000 | −€77,000 | €0 | −€142,000 | −€52,000 | −€46,000 | −€34,000 | −€226,000 | −€218,000 | −€62,000 | −€80,859 | −€200,170 | −€38,884 | −€89,342 | −€96,297 | −€103,936 | −€87,395 | −€98,005 | −€154,019 | −€164,371 | −€309,190 | −€145,678 | −€191,052 | −€1,139,859 | −€1,678,339 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · CLOSING IN TRANSIT (to balance sheet) | €41,000 | €77,000 | €0 | €194,000 | €52,000 | €46,000 | €154,000 | €234,000 | €280,000 | €90,000 | €178,859 | €200,170 | €38,884 | €89,342 | €96,297 | €103,936 | €87,395 | €98,005 | €154,019 | €164,371 | €309,190 | €145,678 | €191,052 | €191,052 | €200,170 | €191,052 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Freight, duty and inbound handling on receipts (landed less FOB), to trade payables | €35,040 | €2,880 | €12,940 | €0 | €22,600 | €12,480 | €6,440 | €6,800 | €35,800 | €49,480 | €8,680 | €14,975 | €40,141 | €3,856 | €13,759 | €15,560 | €16,995 | €14,457 | €16,212 | €26,678 | €28,926 | €54,404 | €25,656 | €33,630 | €208,115 | €290,276 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Opening supplier deposits | €23,100 | €34,800 | €42,000 | €69,000 | €13,800 | €60,000 | €123,000 | €129,400 | €103,600 | €53,658 | €75,909 | €42,316 | €38,468 | €55,692 | €60,070 | €57,399 | €55,620 | €75,607 | €95,517 | €142,068 | €136,461 | €101,019 | €114,631 | €114,631 | — | — |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Deposits paid at order (committed by deposit month plus policy) | €24,000 | €42,000 | €27,000 | €13,800 | €46,200 | €76,800 | €52,600 | €8,400 | €45,258 | €30,651 | €11,665 | €26,803 | €28,889 | €31,181 | €26,218 | €29,402 | €46,206 | €49,311 | €92,757 | €43,704 | €57,316 | €57,316 | €57,316 | €57,316 | €405,177 | €576,930 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Balances paid at shipment (committed by ETD month plus policy) | €28,700 | €49,200 | €0 | €125,000 | €0 | €32,200 | €107,800 | €79,800 | €176,800 | €19,600 | €105,601 | €71,519 | €27,219 | €62,540 | €67,408 | €72,755 | €61,176 | €68,604 | €107,813 | €115,059 | €216,433 | €101,975 | €133,737 | €133,737 | €796,220 | €1,168,455 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Transferred to inventory in transit at shipment | −€41,000 | −€84,000 | €0 | −€194,000 | €0 | −€46,000 | −€154,000 | −€114,000 | −€272,000 | −€28,000 | −€150,859 | −€102,170 | −€38,884 | −€89,342 | −€96,297 | −€103,936 | −€87,395 | −€98,005 | −€154,019 | −€164,371 | −€309,190 | −€145,678 | −€191,052 | −€191,052 | −€1,186,029 | −€1,669,222 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · CLOSING SUPPLIER DEPOSITS (to balance sheet) | €34,800 | €42,000 | €69,000 | €13,800 | €60,000 | €123,000 | €129,400 | €103,600 | €53,658 | €75,909 | €42,316 | €38,468 | €55,692 | €60,070 | €57,399 | €55,620 | €75,607 | €95,517 | €142,068 | €136,461 | €101,019 | €114,631 | €114,631 | €114,631 | €38,468 | €114,631 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · CASH PAID TO INVENTORY SUPPLIERS (deposits plus balances) | €52,700 | €91,200 | €27,000 | €138,800 | €46,200 | €109,000 | €160,400 | €88,200 | €222,058 | €50,251 | €117,267 | €98,322 | €56,108 | €93,721 | €93,626 | €102,157 | €107,382 | €117,915 | €200,570 | €158,763 | €273,749 | €159,291 | €191,052 | €191,052 | €1,201,397 | €1,745,385 |
| MEMO: INVENTORY BY LOCATION (share assumptions in column C applied to closing on hand) · of which at Amazon FBA warehouses | €220,390 | €208,080 | €201,350 | €166,780 | €177,408 | €159,750 | €140,356 | €117,052 | €156,061 | €190,986 | €147,401 | €118,805 | €154,680 | €133,358 | €125,359 | €118,145 | €110,881 | €98,654 | €91,838 | €105,334 | €116,896 | €172,735 | €148,004 | €148,004 | €118,805 | €148,004 |
| MEMO: INVENTORY BY LOCATION (share assumptions in column C applied to closing on hand) · of which at Walmart WFS warehouses | €58,771 | €55,488 | €53,693 | €44,475 | €47,309 | €42,600 | €37,428 | €31,214 | €41,616 | €50,930 | €39,307 | €31,681 | €41,248 | €35,562 | €33,429 | €31,505 | €29,568 | €26,308 | €24,490 | €28,089 | €31,172 | €46,063 | €39,468 | €39,468 | €31,681 | €39,468 |
| MEMO: INVENTORY BY LOCATION (share assumptions in column C applied to closing on hand) · of which at the Rotterdam 3PL | €455,472 | €430,032 | €416,124 | €344,679 | €366,644 | €330,151 | €290,070 | €241,907 | €322,527 | €394,704 | €304,629 | €245,530 | €319,673 | €275,607 | €259,075 | €244,166 | €229,153 | €203,884 | €189,799 | €217,689 | €241,585 | €356,986 | €305,875 | €305,875 | €245,530 | €305,875 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Opening balance | €62,300 | €62,589 | €26,188 | €29,191 | €21,989 | €46,599 | €37,928 | €30,731 | €31,394 | €65,015 | €80,006 | €55,706 | €54,410 | €63,830 | €29,972 | €39,685 | €43,837 | €45,406 | €43,590 | €42,512 | €52,158 | €59,677 | €86,460 | €75,155 | — | — |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Accrued (invoices for the month, VAT-inclusive where applicable) | €55,971 | €23,994 | €37,446 | €24,677 | €50,074 | €38,989 | €31,863 | €31,597 | €65,015 | €82,673 | €55,706 | €56,224 | €65,957 | €27,973 | €41,007 | €43,837 | €46,920 | €43,590 | €43,929 | €53,896 | €59,677 | €89,342 | €75,155 | €77,048 | €554,231 | €668,332 |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Forecast closing balance (accrued x DPO / days in month) | €54,165 | €25,708 | €36,238 | €24,677 | €48,459 | €38,989 | €30,836 | €30,578 | €65,015 | €80,006 | €55,706 | €54,410 | €63,830 | €29,972 | €39,685 | €43,837 | €45,406 | €43,590 | €42,512 | €52,158 | €59,677 | €86,460 | €75,155 | €74,562 | — | — |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Paid (cash) | −€55,682 | −€60,395 | −€34,443 | −€31,879 | −€25,464 | −€47,660 | −€39,060 | −€30,935 | −€31,394 | −€67,682 | −€80,006 | −€57,520 | −€56,538 | −€61,831 | −€31,294 | −€39,685 | −€45,350 | −€45,406 | −€45,007 | −€44,251 | −€52,158 | −€62,559 | −€86,460 | −€77,640 | −€562,120 | −€648,180 |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · CLOSING BALANCE | €62,589 | €26,188 | €29,191 | €21,989 | €46,599 | €37,928 | €30,731 | €31,394 | €65,015 | €80,006 | €55,706 | €54,410 | €63,830 | €29,972 | €39,685 | €43,837 | €45,406 | €43,590 | €42,512 | €52,158 | €59,677 | €86,460 | €75,155 | €74,562 | €54,410 | €74,562 |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Days payable outstanding (closing / accrued x days) | 34.67 | 30.56 | 24.17 | 26.73 | 28.85 | 29.18 | 29.9 | 30.8 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | — | — |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Opening balance | €24,800 | €7,125 | €7,203 | €8,925 | €7,862 | €9,598 | €8,656 | €7,902 | €9,387 | €11,747 | €12,913 | €18,901 | €16,041 | €10,037 | €10,379 | €10,590 | €11,354 | €11,625 | €11,692 | €10,763 | €10,567 | €12,334 | €13,559 | €19,846 | — | — |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Accrued (invoices for the month, VAT-inclusive where applicable) | €21,321 | €22,468 | €27,523 | €25,490 | €29,570 | €28,738 | €28,030 | €29,264 | €35,241 | €40,031 | €56,702 | €49,726 | €31,115 | €29,062 | €32,828 | €34,061 | €36,038 | €35,077 | €33,366 | €32,758 | €37,003 | €42,032 | €59,537 | €52,213 | €394,104 | €455,090 |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Forecast closing balance (accrued x DPO / days in month) | €6,878 | €8,024 | €8,878 | €8,497 | €9,539 | €9,579 | €9,042 | €9,440 | €11,747 | €12,913 | €18,901 | €16,041 | €10,037 | €10,379 | €10,590 | €11,354 | €11,625 | €11,692 | €10,763 | €10,567 | €12,334 | €13,559 | €19,846 | €16,843 | — | — |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Paid (cash) | −€38,996 | −€22,390 | −€25,801 | −€26,553 | −€27,834 | −€29,680 | −€28,784 | −€27,779 | −€32,881 | −€38,864 | −€50,714 | −€52,586 | −€37,119 | −€28,720 | −€32,618 | −€33,297 | −€35,766 | −€35,010 | −€34,295 | −€32,954 | −€35,236 | −€40,808 | −€53,250 | −€55,216 | −€402,863 | −€454,288 |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · CLOSING BALANCE | €7,125 | €7,203 | €8,925 | €7,862 | €9,598 | €8,656 | €7,902 | €9,387 | €11,747 | €12,913 | €18,901 | €16,041 | €10,037 | €10,379 | €10,590 | €11,354 | €11,625 | €11,692 | €10,763 | €10,567 | €12,334 | €13,559 | €19,846 | €16,843 | €16,041 | €16,843 |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Days payable outstanding (closing / accrued x days) | 10.36 | 8.98 | 10.05 | 9.25 | 10.06 | 9.04 | 8.74 | 9.94 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | — | — |
| OTHER OPEX SUPPLIERS · Opening balance | €41,600 | €26,674 | €31,141 | €32,210 | €32,682 | €24,282 | €27,304 | €28,864 | €31,219 | €28,320 | €27,895 | €30,557 | €28,895 | €27,856 | €30,618 | €28,059 | €29,141 | €28,423 | €29,281 | €28,170 | €28,119 | €29,538 | €29,140 | €32,075 | — | — |
| OTHER OPEX SUPPLIERS · Accrued (invoices for the month, VAT-inclusive where applicable) | €36,347 | €33,527 | €35,423 | €34,323 | €34,751 | €37,094 | €35,168 | €37,085 | €33,984 | €34,590 | €36,669 | €35,830 | €34,542 | €34,293 | €34,794 | €34,970 | €35,244 | €35,137 | €34,930 | €34,867 | €35,446 | €36,133 | €38,490 | €37,541 | €424,791 | €426,387 |
| OTHER OPEX SUPPLIERS · Forecast closing balance (accrued x DPO / days in month) | €29,312 | €29,935 | €28,567 | €28,602 | €28,025 | €30,911 | €28,362 | €29,907 | €28,320 | €27,895 | €30,557 | €28,895 | €27,856 | €30,618 | €28,059 | €29,141 | €28,423 | €29,281 | €28,170 | €28,119 | €29,538 | €29,140 | €32,075 | €30,275 | — | — |
| OTHER OPEX SUPPLIERS · Paid (cash) | −€51,273 | −€29,061 | −€34,354 | −€33,850 | −€43,152 | −€34,071 | −€33,609 | −€34,730 | −€36,883 | −€35,015 | −€34,007 | −€37,492 | −€35,580 | −€31,530 | −€37,353 | −€33,888 | −€35,963 | −€34,279 | −€36,041 | −€34,918 | −€34,026 | −€36,532 | −€35,555 | −€39,341 | −€437,496 | −€425,006 |
| OTHER OPEX SUPPLIERS · CLOSING BALANCE | €26,674 | €31,141 | €32,210 | €32,682 | €24,282 | €27,304 | €28,864 | €31,219 | €28,320 | €27,895 | €30,557 | €28,895 | €27,856 | €30,618 | €28,059 | €29,141 | €28,423 | €29,281 | €28,170 | €28,119 | €29,538 | €29,140 | €32,075 | €30,275 | €28,895 | €30,275 |
| OTHER OPEX SUPPLIERS · Days payable outstanding (closing / accrued x days) | 22.75 | 26.01 | 28.19 | 28.57 | 21.66 | 22.08 | 25.44 | 26.1 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | — | — |
| ALL GROUPS · Accrued | €113,639 | €79,989 | €100,392 | €84,490 | €114,395 | €104,821 | €95,062 | €97,946 | €134,240 | €157,294 | €149,077 | €141,780 | €131,614 | €91,328 | €108,629 | €112,867 | €118,202 | €113,804 | €112,226 | €121,521 | €132,126 | €167,508 | €173,181 | €166,802 | €1,373,126 | €1,549,809 |
| ALL GROUPS · Paid (cash) | −€145,951 | −€111,846 | −€94,598 | −€92,282 | −€96,450 | −€111,411 | −€101,453 | −€93,444 | −€101,157 | −€141,562 | −€164,727 | −€147,598 | −€129,237 | −€122,082 | −€101,265 | −€106,869 | −€117,080 | −€114,695 | −€115,344 | −€112,123 | −€121,420 | −€139,899 | −€175,265 | −€172,196 | −€1,402,479 | −€1,527,475 |
| ALL GROUPS · TRADE PAYABLES (to balance sheet) | €96,388 | €64,532 | €70,325 | €62,533 | €80,478 | €73,888 | €67,497 | €71,999 | €105,083 | €120,815 | €105,164 | €99,346 | €101,723 | €70,969 | €78,334 | €84,332 | €85,454 | €84,563 | €81,445 | €90,843 | €101,550 | €129,159 | €127,075 | €121,680 | €99,346 | €121,680 |
13 weeks of cash, with the bridge
Opening cash is dated 11 September 2026. Weekly closing cash is not a daily liquidity test: earlier payment dates can produce a lower intraweek balance.
The undrawn revolving facility is shown as a separate assumption. The model does not draw it automatically or include costs of proposed additional financing.
Closing cashMinimum cash reserve €150,000
| Cash movement | 2026-09-18 | 2026-09-25 | 2026-10-02 | 2026-10-09 | 2026-10-16 | 2026-10-23 | 2026-10-30 | 2026-11-06 | 2026-11-13 | 2026-11-20 | 2026-11-27 | 2026-12-04 | 2026-12-11 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Shopify Payments payouts | €40,383 | €40,383 | €41,913 | €45,739 | €45,739 | €45,739 | €45,739 | €62,589 | €65,398 | €65,398 | €65,398 | €61,346 | €58,307 |
| Amazon settlements (biweekly, Tuesday) | €19,480 | €0 | €19,480 | €0 | €58,516 | €0 | €58,516 | €0 | €62,002 | €0 | €62,002 | €0 | €89,976 |
| Walmart settlements (biweekly, Thursday) | €8,883 | €0 | €8,209 | €0 | €8,209 | €0 | €8,209 | €0 | €13,243 | €0 | €13,243 | €0 | €20,231 |
| TOTAL RECEIPTS | €68,745 | €40,383 | €69,602 | €45,739 | €112,465 | €45,739 | €112,465 | €62,589 | €140,642 | €65,398 | €140,642 | €61,346 | €168,514 |
| Committed purchase orders: deposits and balances on register dates | −€34,000 | −€29,400 | −€43,400 | €0 | −€18,000 | −€19,600 | €0 | €0 | €0 | €0 | −€68,600 | €0 | €0 |
| Uncommitted purchases required by the inventory policy | −€1,558 | −€1,558 | −€1,929 | −€2,857 | −€2,857 | −€2,857 | −€2,857 | −€10,141 | −€11,356 | −€11,356 | −€11,356 | −€12,134 | −€12,718 |
| Logistics and fulfilment suppliers | −€7,325 | −€7,325 | −€9,599 | −€15,283 | −€15,283 | −€15,283 | −€15,283 | −€18,185 | −€18,668 | −€18,668 | −€18,668 | −€15,423 | −€12,988 |
| Meta and Google | −€8,087 | −€8,087 | −€8,284 | −€8,776 | −€8,776 | −€8,776 | −€8,776 | −€11,397 | −€11,833 | −€11,833 | −€11,833 | −€11,857 | −€11,874 |
| Other opex suppliers (rent, software, fees, services) | −€8,575 | −€8,575 | −€8,384 | −€7,907 | −€7,907 | −€7,907 | −€7,907 | −€7,931 | −€7,935 | −€7,935 | −€7,935 | −€8,238 | −€8,466 |
| Net salaries (25th) | €0 | −€33,184 | €0 | €0 | €0 | €0 | −€33,184 | €0 | €0 | €0 | −€33,184 | €0 | €0 |
| Wage tax and social charges (last day of the month) | €0 | €0 | −€15,328 | €0 | €0 | €0 | €0 | −€15,616 | €0 | €0 | €0 | −€15,616 | €0 |
| VAT: Q3 return and OSS | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€146,827 | €0 | €0 | €0 | €0 | €0 |
| Term loan instalment (1st) | €0 | €0 | −€9,672 | €0 | €0 | €0 | €0 | −€9,672 | €0 | €0 | €0 | −€9,672 | €0 |
| Capex, VAT-inclusive | −€423 | −€423 | −€419 | −€410 | −€410 | −€410 | −€410 | −€422 | −€424 | −€424 | −€424 | −€416 | −€410 |
| Bank charges | −€113 | −€113 | −€118 | −€129 | −€129 | −€129 | −€129 | −€181 | −€190 | −€190 | −€190 | −€174 | −€162 |
| Corporate income tax: nil in this forecast window | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TOTAL PAYMENTS | −€60,082 | −€88,666 | −€97,133 | −€35,361 | −€53,361 | −€54,961 | −€68,545 | −€220,371 | −€50,405 | −€50,405 | −€152,189 | −€73,529 | −€46,618 |
| NET CASH FLOW FOR THE WEEK | €8,663 | −€48,284 | −€27,531 | €10,378 | €59,103 | −€9,222 | €43,919 | −€157,781 | €90,237 | €14,993 | −€11,547 | −€12,183 | €121,896 |
| Opening cash | €350,912 | €359,575 | €311,291 | €283,760 | €294,138 | €353,241 | €344,019 | €387,938 | €230,156 | €320,393 | €335,386 | €323,839 | €311,656 |
| CLOSING CASH | €359,575 | €311,291 | €283,760 | €294,138 | €353,241 | €344,019 | €387,938 | €230,156 | €320,393 | €335,386 | €323,839 | €311,656 | €433,552 |
| Minimum cash buffer (board policy) | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 |
| HEADROOM / (SHORTFALL) VS BUFFER | €209,575 | €161,291 | €133,760 | €144,138 | €203,241 | €194,019 | €237,938 | €80,156 | €170,393 | €185,386 | €173,839 | €161,656 | €283,552 |
| Component | EUR |
|---|---|
| Cash at 31 August | €391,452 |
| September 1–11 net cash | −€40,541 |
| Cash at 11 September | €350,912 |
| Control | Value |
|---|---|
| Lowest weekly closing cash in the 13 weeks | €230,156 |
| Week ending of the low point | 2026-11-06 |
| Shortfall vs buffer at the low point (negative = action needed) | €80,156 |
| Undrawn revolving facility available | €150,000 |
| Facility headroom after covering the low-point shortfall | €150,000 |
| Component | EUR |
|---|---|
| Closing cash at the end of week 13 (11-Dec-26) | €433,552 |
| Add: December flows after 11-Dec (column W, by line) | €52,804 |
| Implied cash at 31-Dec-26 | €486,357 |
| Cash at 31-Dec-26 per the monthly balance sheet | €486,357 |
| CHECK: difference (must be zero) | €0 |
1. Evaluate a draw on the assumed undrawn facility. Confirm availability, covenants, draw conditions, interest and fees; borrowing is not automatically included in these cash balances.
2. Defer the uncommitted policy purchases by two weeks: the policy line above moves out of the trough week; committed PO balances cannot move without supplier agreement.
3. Ask Amazon for a reserve review: the model holds roughly 7 days of reserve inside the 21-day lag; each day released is one day of Amazon settlement accrued.
4. Evaluate longer paid-media terms or a card statement cycle, subject to provider terms and credit availability. Re-time the schedule and include card repayment and fees before relying on the benefit.
5. Pull forward the December Shopify promotion to the week of 27-Nov: brings receipts into the window at the cost of margin (not modelled).
Integrity and supporting schedules
All 26 in-workbook controls passed in each of the three evaluated cases. The downloadable file preserves formulas and inputs; website tables are captured outputs and must be refreshed after edits.
Tax and VAT rates, recovery, blended output tax and payment dates are simplified fictional planning assumptions. No statutory filing position or tax eligibility is inferred.
| Control | What it tests | Difference | Tolerance | Result |
|---|---|---|---|---|
| Balance sheet balances in every month | Total assets less liabilities and equity, all 24 months | 0 | 0.5 | OK |
| Cash flow: indirect method equals direct method in every month | Net cash flow built from P&L and balance sheet movements equals the sum of the schedule cash lines | 0 | 0.5 | OK |
| Closing cash on the cash flow equals balance sheet cash | Link integrity | 0 | 0.5 | OK |
| Retained earnings roll: closing equals opening plus cumulative profit less dividends | Equity roll-forward to Dec-27 | -0 | 0.5 | OK |
| EBITDA on the cash flow equals EBITDA on the P&L | Add-backs are complete | 0 | 0.5 | OK |
| Opening balance sheet balances | FY25 closing balances entered on Inputs_Actuals | 0 | 0.5 | OK |
| Product contribution: sum of categories equals channel net revenue | Allocation keys sum to 100% every month | 0 | 0.5 | OK |
| Product contribution: sum of categories equals channel CM2 | Every allocated cost line is fully distributed | 0 | 0.5 | OK |
| Volume engine: category units equal channel units | Mix shares sum to 100% | 0 | 0.5 | OK |
| AR aging: marketplace receivables tie to the balance sheet | Aging built from settlement reports agrees with the ledger at the last actual month | 0 | 0.5 | OK |
| AR aging: other receivables tie to the balance sheet | — | 0 | 0.5 | OK |
| AP aging: logistics group ties to the AP schedule | Open invoices agree with the roll-forward closing balance | 0 | 0.5 | OK |
| AP aging: paid media group ties to the AP schedule | — | 0 | 0.5 | OK |
| AP aging: other opex group ties to the AP schedule | — | 0 | 0.5 | OK |
| PO register: deposits on unshipped POs equal supplier deposits at the last actual month | Balance sheet prepayments are fully supported by the register | 0 | 0.5 | OK |
| PO register: FOB value of shipped, unarrived POs equals inventory in transit at the last actual month | Balance sheet in-transit is fully supported by the register | 0 | 0.5 | OK |
| 13-week cash forecast reconciles to the monthly balance sheet at 31-Dec-26 | Weekly phasing distributes exactly the monthly cash lines | 0 | 0.5 | OK |
| Scenario snapshots are current for the selected scenario | Live column equals the stored snapshot | 0 | 0.5 | OK |
| Budget vs actual revenue bridge reconciles to the P&L variance | Channel volume, price/mix and refund adjustment reconcile to financial net revenue. | 0 | 0.5 | OK |
| Inventory on hand by category never negative | Purchasing policy keeps stock available | 25,528.38 | 0 | OK |
| Marketplace receivables never negative | Payout sizing is bounded by the receivable | 6,395.16 | 0 | OK |
| Trade payables never negative | — | 62,533.27 | 0 | OK |
| Fixed asset net book value never negative | Depreciation is capped at cost | 41,483.33 | 0 | OK |
| Term loan balance never negative | Principal is capped at the balance | 214,925.52 | 0 | OK |
| Timeline: months flagged actual equal the last actual month index | Actual and forecast flags are consistent | 0 | 0.5 | OK |
| Budget comparison net revenue agrees with financial P&L | YTD and FY26 use the same financial net revenue basis. | 0 | 0.01 | OK |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| EQUIPMENT AND FIXTURES · Cost: opening | €48,000 | €50,400 | €50,400 | €57,200 | €57,200 | €57,200 | €57,200 | €60,700 | €60,700 | €62,200 | €63,700 | €65,200 | €66,700 | €68,200 | €69,700 | €71,200 | €72,700 | €74,200 | €75,700 | €77,200 | €78,700 | €80,200 | €81,700 | €83,200 | — | — |
| EQUIPMENT AND FIXTURES · Additions (capex) | €2,400 | €0 | €6,800 | €0 | €0 | €0 | €3,500 | €0 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €18,700 | €18,000 |
| EQUIPMENT AND FIXTURES · Cost: closing | €50,400 | €50,400 | €57,200 | €57,200 | €57,200 | €57,200 | €60,700 | €60,700 | €62,200 | €63,700 | €65,200 | €66,700 | €68,200 | €69,700 | €71,200 | €72,700 | €74,200 | €75,700 | €77,200 | €78,700 | €80,200 | €81,700 | €83,200 | €84,700 | €66,700 | €84,700 |
| EQUIPMENT AND FIXTURES · Accumulated depreciation: opening | €21,000 | €21,840 | €22,680 | €23,633 | €24,587 | €25,540 | €26,493 | €27,505 | €28,517 | €29,553 | €30,615 | €31,702 | €32,813 | €33,950 | €35,112 | €36,298 | €37,510 | €38,747 | €40,008 | €41,295 | €42,607 | €43,943 | €45,305 | €46,692 | — | — |
| EQUIPMENT AND FIXTURES · Depreciation charge | €840 | €840 | €953 | €953 | €953 | €953 | €1,012 | €1,012 | €1,037 | €1,062 | €1,087 | €1,112 | €1,137 | €1,162 | €1,187 | €1,212 | €1,237 | €1,262 | €1,287 | €1,312 | €1,337 | €1,362 | €1,387 | €1,412 | €11,813 | €15,290 |
| EQUIPMENT AND FIXTURES · Accumulated depreciation: closing | €21,840 | €22,680 | €23,633 | €24,587 | €25,540 | €26,493 | €27,505 | €28,517 | €29,553 | €30,615 | €31,702 | €32,813 | €33,950 | €35,112 | €36,298 | €37,510 | €38,747 | €40,008 | €41,295 | €42,607 | €43,943 | €45,305 | €46,692 | €48,103 | €32,813 | €48,103 |
| EQUIPMENT AND FIXTURES · Net book value | €28,560 | €27,720 | €33,567 | €32,613 | €31,660 | €30,707 | €33,195 | €32,183 | €32,647 | €33,085 | €33,498 | €33,887 | €34,250 | €34,588 | €34,902 | €35,190 | €35,453 | €35,692 | €35,905 | €36,093 | €36,257 | €36,395 | €36,508 | €36,597 | €33,887 | €36,597 |
| WEBSITE AND SOFTWARE · Cost: opening | €60,000 | €60,000 | €60,000 | €60,000 | €60,000 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | — | — |
| WEBSITE AND SOFTWARE · Additions (capex) | €0 | €0 | €0 | €0 | €1,200 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €30,000 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €1,200 | €30,000 |
| WEBSITE AND SOFTWARE · Cost: closing | €60,000 | €60,000 | €60,000 | €60,000 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €61,200 | €91,200 |
| WEBSITE AND SOFTWARE · Accumulated depreciation: opening | €32,000 | €33,667 | €35,333 | €37,000 | €38,667 | €40,367 | €42,067 | €43,767 | €45,467 | €47,167 | €48,867 | €50,567 | €52,267 | €53,967 | €56,500 | €59,033 | €61,567 | €64,100 | €66,633 | €69,167 | €71,700 | €74,233 | €76,767 | €79,300 | — | — |
| WEBSITE AND SOFTWARE · Depreciation charge | €1,667 | €1,667 | €1,667 | €1,667 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €20,267 | €29,567 |
| WEBSITE AND SOFTWARE · Accumulated depreciation: closing | €33,667 | €35,333 | €37,000 | €38,667 | €40,367 | €42,067 | €43,767 | €45,467 | €47,167 | €48,867 | €50,567 | €52,267 | €53,967 | €56,500 | €59,033 | €61,567 | €64,100 | €66,633 | €69,167 | €71,700 | €74,233 | €76,767 | €79,300 | €81,833 | €52,267 | €81,833 |
| WEBSITE AND SOFTWARE · Net book value | €26,333 | €24,667 | €23,000 | €21,333 | €20,833 | €19,133 | €17,433 | €15,733 | €14,033 | €12,333 | €10,633 | €8,933 | €7,233 | €34,700 | €32,167 | €29,633 | €27,100 | €24,567 | €22,033 | €19,500 | €16,967 | €14,433 | €11,900 | €9,367 | €8,933 | €9,367 |
| TOTAL · Capex (to cash flow) | €2,400 | €0 | €6,800 | €0 | €1,200 | €0 | €3,500 | €0 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €31,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €19,900 | €48,000 |
| TOTAL · Depreciation (to P&L) | €2,507 | €2,507 | €2,620 | €2,620 | €2,653 | €2,653 | €2,712 | €2,712 | €2,737 | €2,762 | €2,787 | €2,812 | €2,837 | €3,695 | €3,720 | €3,745 | €3,770 | €3,795 | €3,820 | €3,845 | €3,870 | €3,895 | €3,920 | €3,945 | €32,080 | €44,857 |
| TOTAL · NET BOOK VALUE (to balance sheet) | €54,893 | €52,387 | €56,567 | €53,947 | €52,493 | €49,840 | €50,628 | €47,917 | €46,680 | €45,418 | €44,132 | €42,820 | €41,483 | €69,288 | €67,068 | €64,823 | €62,553 | €60,258 | €57,938 | €55,593 | €53,223 | €50,828 | €48,408 | €45,963 | €42,820 | €45,963 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TERM LOAN · Opening balance | €400,000 | €392,828 | €385,612 | €378,351 | €371,044 | €363,691 | €356,293 | €348,848 | €341,357 | €333,819 | €326,233 | €318,601 | €310,920 | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | — | — |
| TERM LOAN · Drawdowns | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TERM LOAN · Interest expense (paid in the month) | €2,500 | €2,455 | €2,410 | €2,365 | €2,319 | €2,273 | €2,227 | €2,180 | €2,133 | €2,086 | €2,039 | €1,991 | €1,943 | €1,895 | €1,846 | €1,797 | €1,748 | €1,699 | €1,649 | €1,599 | €1,548 | €1,498 | €1,446 | €1,395 | €26,979 | €20,064 |
| TERM LOAN · Principal repaid | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| TERM LOAN · CLOSING BALANCE | €392,828 | €385,612 | €378,351 | €371,044 | €363,691 | €356,293 | €348,848 | €341,357 | €333,819 | €326,233 | €318,601 | €310,920 | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €310,920 | €214,926 |
| TERM LOAN · Balance after a further 12 instalments (annuity formula) | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €206,597 | €198,217 | €189,784 | €181,299 | €172,760 | €164,169 | €155,523 | €146,823 | €138,070 | €129,261 | €120,397 | €111,478 | €214,926 | €111,478 |
| TERM LOAN · Current portion (due within 12 months) | €89,636 | €90,196 | €90,760 | €91,327 | €91,898 | €92,473 | €93,051 | €93,632 | €94,217 | €94,806 | €95,399 | €95,995 | €96,595 | €97,199 | €97,806 | €98,417 | €99,033 | €99,652 | €100,274 | €100,901 | €101,532 | €102,166 | €102,805 | €103,447 | €95,995 | €103,447 |
| TERM LOAN · Non-current portion | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €206,597 | €198,217 | €189,784 | €181,299 | €172,760 | €164,169 | €155,523 | €146,823 | €138,070 | €129,261 | €120,397 | €111,478 | €214,926 | €111,478 |
| TERM LOAN · Debt service (interest plus principal) | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €116,059 | €116,059 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| OUTPUT VAT · Shopify EU: (gross less discounts less refunds plus shipping) x rate | €25,936 | €26,092 | €29,570 | €29,330 | €33,743 | €31,587 | €29,384 | €29,916 | €31,410 | €35,680 | €50,539 | €44,321 | €27,733 | €25,903 | €29,260 | €30,358 | €32,121 | €31,264 | €29,740 | €29,197 | €32,981 | €37,464 | €53,066 | €46,537 | €397,507 | €405,624 |
| OUTPUT VAT · Amazon EU: (gross less discounts less refunds) x rate | €26,035 | €22,191 | €26,224 | €28,768 | €31,278 | €28,621 | €25,774 | €25,110 | €28,745 | €32,778 | €46,610 | €41,034 | €25,776 | €24,169 | €27,407 | €28,546 | €30,321 | €29,627 | €28,292 | €27,883 | €31,619 | €36,056 | €51,271 | €45,138 | €363,169 | €386,104 |
| OUTPUT VAT · Walmart US: exports zero-rated | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| OUTPUT VAT · Total output VAT | €51,971 | €48,282 | €55,794 | €58,098 | €65,021 | €60,208 | €55,158 | €55,026 | €60,155 | €68,458 | €97,148 | €85,356 | €53,509 | €50,072 | €56,667 | €58,905 | €62,442 | €60,892 | €58,031 | €57,081 | €64,600 | €73,520 | €104,336 | €91,675 | €760,676 | €791,728 |
| INPUT VAT (recoverable) · Carrier and 3PL (share bearing NL VAT) | €2,984 | €3,048 | €3,540 | €3,529 | €3,940 | €3,812 | €3,676 | €3,587 | €4,199 | €4,769 | €6,756 | €5,925 | €3,707 | €3,463 | €3,911 | €4,058 | €4,294 | €4,179 | €3,975 | €3,903 | €4,409 | €5,008 | €7,094 | €6,221 | €49,766 | €54,222 |
| INPUT VAT (recoverable) · Other opex (share bearing NL VAT) | €3,763 | €3,471 | €3,668 | €3,554 | €3,598 | €3,841 | €3,641 | €3,840 | €3,519 | €3,581 | €3,797 | €3,710 | €3,576 | €3,551 | €3,603 | €3,621 | €3,649 | €3,638 | €3,617 | €3,610 | €3,670 | €3,741 | €3,985 | €3,887 | €43,983 | €44,148 |
| INPUT VAT (recoverable) · Capex | €504 | €0 | €1,428 | €0 | €252 | €0 | €735 | €0 | €315 | €315 | €315 | €315 | €315 | €6,615 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €4,179 | €10,080 |
| INPUT VAT (recoverable) · Total input VAT | €7,251 | €6,519 | €8,636 | €7,083 | €7,790 | €7,653 | €8,053 | €7,427 | €8,033 | €8,666 | €10,868 | €9,950 | €7,599 | €13,628 | €7,829 | €7,994 | €8,258 | €8,132 | €7,907 | €7,828 | €8,394 | €9,064 | €11,394 | €10,423 | €97,928 | €108,451 |
| VAT PAYABLE · Net VAT charge for the month (output less input) | €44,720 | €41,763 | €47,158 | €51,015 | €57,231 | €52,555 | €47,106 | €47,599 | €52,122 | €59,792 | €86,281 | €75,406 | €45,910 | €36,444 | €48,838 | €50,911 | €54,184 | €52,759 | €50,124 | €49,252 | €56,206 | €64,455 | €92,942 | €81,252 | €662,748 | €683,278 |
| VAT PAYABLE · Opening VAT payable | €38,700 | €44,720 | €86,483 | €133,641 | €51,015 | €108,246 | €160,801 | €47,106 | €94,705 | €146,827 | €59,792 | €146,073 | €221,479 | €45,910 | €82,354 | €131,192 | €50,911 | €105,094 | €157,853 | €50,124 | €99,376 | €155,582 | €64,455 | €157,398 | — | — |
| VAT PAYABLE · VAT paid (quarter balance settled in the month after quarter end) | −€38,700 | €0 | €0 | −€133,641 | €0 | €0 | −€160,801 | €0 | €0 | −€146,827 | €0 | €0 | −€221,479 | €0 | €0 | −€131,192 | €0 | €0 | −€157,853 | €0 | €0 | −€155,582 | €0 | €0 | −€479,969 | −€666,107 |
| VAT PAYABLE · CLOSING VAT PAYABLE (to balance sheet) | €44,720 | €86,483 | €133,641 | €51,015 | €108,246 | €160,801 | €47,106 | €94,705 | €146,827 | €59,792 | €146,073 | €221,479 | €45,910 | €82,354 | €131,192 | €50,911 | €105,094 | €157,853 | €50,124 | €99,376 | €155,582 | €64,455 | €157,398 | €238,650 | €221,479 | €238,650 |
| MEMO · Import VAT deferred under Article 23 (FOB received x NL rate; declared and reclaimed on the same return, no cash) | €32,340 | €10,080 | €16,170 | €0 | €29,820 | €10,920 | €9,660 | €7,140 | €47,460 | €45,780 | €13,020 | €16,980 | €42,036 | €8,166 | €18,762 | €20,222 | €21,827 | €18,353 | €20,581 | €32,344 | €34,518 | €64,930 | €30,592 | €40,121 | €239,370 | €352,451 |
| Metric | 2026-01 Budget | 2026-02 Budget | 2026-03 Budget | 2026-04 Budget | 2026-05 Budget | 2026-06 Budget | 2026-07 Budget | 2026-08 Budget | 2026-09 Budget | 2026-10 Budget | 2026-11 Budget | 2026-12 Budget | FY2026 Budget |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| VOLUMES AND NET REVENUE · Shopify EU (DTC): orders | 1,978 | 1,840 | 2,070 | 2,139 | 2,254 | 2,185 | 2,070 | 2,024 | 2,277 | 2,576 | 3,634 | 3,174 | 28,221 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): orders | 2,322 | 2,160 | 2,430 | 2,511 | 2,646 | 2,565 | 2,430 | 2,376 | 2,673 | 3,024 | 4,266 | 3,726 | 33,129 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): orders | 320 | 400 | 500 | 600 | 700 | 800 | 900 | 1,000 | 1,100 | 1,250 | 1,700 | 1,500 | 10,770 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): units per order | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): units per order | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): units per order | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): units | 2,670.3 | 2,484 | 2,794.5 | 2,887.65 | 3,042.9 | 2,949.75 | 2,794.5 | 2,732.4 | 3,073.95 | 3,477.6 | 4,905.9 | 4,284.9 | 38,098.35 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): units | 2,670.3 | 2,484 | 2,794.5 | 2,887.65 | 3,042.9 | 2,949.75 | 2,794.5 | 2,732.4 | 3,073.95 | 3,477.6 | 4,905.9 | 4,284.9 | 38,098.35 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): units | 384 | 480 | 600 | 720 | 840 | 960 | 1,080 | 1,200 | 1,320 | 1,500 | 2,040 | 1,800 | 12,924 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): net revenue per order (EUR) | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): net revenue per order (EUR) | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): net revenue per order (EUR) | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): net revenue | €146,372 | €136,160 | €153,180 | €158,286 | €166,796 | €161,690 | €153,180 | €149,776 | €168,498 | €190,624 | €268,916 | €234,876 | €2,088,354 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): net revenue | €132,354 | €123,120 | €138,510 | €143,127 | €150,822 | €146,205 | €138,510 | €135,432 | €152,361 | €172,368 | €243,162 | €212,382 | €1,888,353 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): net revenue | €17,600 | €22,000 | €27,500 | €33,000 | €38,500 | €44,000 | €49,500 | €55,000 | €60,500 | €68,750 | €93,500 | €82,500 | €592,350 |
| VOLUMES AND NET REVENUE · NET REVENUE | €296,326 | €281,280 | €319,190 | €334,413 | €356,118 | €351,895 | €341,190 | €340,208 | €381,359 | €431,742 | €605,578 | €529,758 | €4,569,057 |
| VOLUMES AND NET REVENUE · Total orders | 4,620 | 4,400 | 5,000 | 5,250 | 5,600 | 5,550 | 5,400 | 5,400 | 6,050 | 6,850 | 9,600 | 8,400 | 72,120 |
| VOLUMES AND NET REVENUE · Total units | 5,724.6 | 5,448 | 6,189 | 6,495.3 | 6,925.8 | 6,859.5 | 6,669 | 6,664.8 | 7,467.9 | 8,455.2 | 11,851.8 | 10,369.8 | 89,120.7 |
| COST RATIOS AND CONTRIBUTION · Cost of goods sold as share of net revenue | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% |
| COST RATIOS AND CONTRIBUTION · Cost of goods sold | −€111,122 | −€105,480 | −€119,696 | −€125,405 | −€133,544 | −€131,961 | −€127,946 | −€127,578 | −€143,010 | −€161,903 | −€227,092 | −€198,659 | −€1,713,396 |
| COST RATIOS AND CONTRIBUTION · GROSS PROFIT | €185,204 | €175,800 | €199,494 | €209,008 | €222,574 | €219,934 | €213,244 | €212,630 | €238,349 | €269,839 | €378,486 | €331,099 | €2,855,661 |
| COST RATIOS AND CONTRIBUTION · Shopify EU (DTC): variable channel costs as share of net revenue | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% |
| COST RATIOS AND CONTRIBUTION · Amazon EU (FBA): variable channel costs as share of net revenue | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% |
| COST RATIOS AND CONTRIBUTION · Walmart US (WFS): variable channel costs as share of net revenue | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% |
| COST RATIOS AND CONTRIBUTION · Variable channel costs | −€58,157 | −€55,562 | −€63,223 | −€66,522 | −€71,067 | −€70,628 | −€68,943 | −€69,127 | −€77,410 | −€87,654 | −€122,749 | −€107,428 | −€918,469 |
| COST RATIOS AND CONTRIBUTION · CONTRIBUTION BEFORE MARKETING (CM1) | €127,047 | €120,238 | €136,271 | €142,486 | €151,507 | €149,307 | €144,301 | €143,503 | €160,939 | €182,184 | €255,738 | €223,671 | €1,937,192 |
| COST RATIOS AND CONTRIBUTION · Shopify EU (DTC): paid media as share of net revenue | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% |
| COST RATIOS AND CONTRIBUTION · Amazon EU (FBA): paid media as share of net revenue | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% |
| COST RATIOS AND CONTRIBUTION · Walmart US (WFS): paid media as share of net revenue | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% |
| COST RATIOS AND CONTRIBUTION · Shopify EU (DTC): paid media | −€24,883 | −€23,147 | −€26,041 | −€26,909 | −€28,355 | −€27,487 | −€26,041 | −€25,462 | −€28,645 | −€32,406 | −€45,716 | −€39,929 | −€355,020 |
| COST RATIOS AND CONTRIBUTION · Amazon EU (FBA): paid media | −€11,250 | −€10,465 | −€11,773 | −€12,166 | −€12,820 | −€12,427 | −€11,773 | −€11,512 | −€12,951 | −€14,651 | −€20,669 | −€18,052 | −€160,510 |
| COST RATIOS AND CONTRIBUTION · Walmart US (WFS): paid media | −€1,936 | −€2,420 | −€3,025 | −€3,630 | −€4,235 | −€4,840 | −€5,445 | −€6,050 | −€6,655 | −€7,562 | −€10,285 | −€9,075 | −€65,158 |
| COST RATIOS AND CONTRIBUTION · Total paid media | −€38,069 | −€36,032 | −€40,839 | −€42,704 | −€45,410 | −€44,755 | −€43,259 | −€43,024 | −€48,250 | −€54,620 | −€76,669 | −€67,056 | −€580,689 |
| COST RATIOS AND CONTRIBUTION · CONTRIBUTION AFTER MARKETING (CM2) | €88,978 | €84,205 | €95,432 | €99,782 | €106,097 | €104,552 | €101,042 | €100,480 | €112,689 | €127,565 | €179,068 | €156,614 | €1,356,503 |
| OPERATING EXPENSES · Salaries and wages (incl. employer costs) | −€44,000 | −€44,000 | −€44,000 | −€47,500 | −€47,500 | −€47,500 | −€47,500 | −€47,500 | −€50,200 | −€50,200 | −€50,200 | −€50,200 | −€570,300 |
| OPERATING EXPENSES · Contractors and freelancers | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€54,000 |
| OPERATING EXPENSES · Rent and facilities | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€57,600 |
| OPERATING EXPENSES · Software, apps and platform subscriptions | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€48,000 |
| OPERATING EXPENSES · Professional fees (finance, legal, audit) | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€36,000 |
| OPERATING EXPENSES · Insurance | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€13,800 |
| OPERATING EXPENSES · Travel and entertainment | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€14,400 |
| OPERATING EXPENSES · Content, creative and PR (non-media) | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€60,000 |
| OPERATING EXPENSES · Customer service (per order) | −€3,003 | −€2,860 | −€3,250 | −€3,412 | −€3,640 | −€3,608 | −€3,510 | −€3,510 | −€3,932 | −€4,452 | −€6,240 | −€5,460 | −€46,878 |
| OPERATING EXPENSES · Office and other G&A | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€19,200 |
| OPERATING EXPENSES · Bank charges and FX costs | −€444 | −€422 | −€479 | −€502 | −€534 | −€528 | −€512 | −€510 | −€572 | −€648 | −€908 | −€795 | −€6,854 |
| OPERATING EXPENSES · Recruitment and training | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€8,400 |
| OPERATING EXPENSES · TOTAL OPERATING EXPENSES | −€73,397 | −€73,232 | −€73,679 | −€77,364 | −€77,624 | −€77,585 | −€77,472 | −€77,470 | −€80,655 | −€81,250 | −€83,298 | −€82,405 | −€935,432 |
| OPERATING EXPENSES · EBITDA | €15,580 | €10,973 | €21,753 | €22,418 | €28,472 | €26,966 | €23,570 | €23,009 | €32,035 | €46,314 | €95,770 | €74,210 | €421,072 |
| OPERATING EXPENSES · Depreciation | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€27,600 |
| OPERATING EXPENSES · Interest on term loan | −€2,500 | −€2,450 | −€2,400 | −€2,350 | −€2,300 | −€2,250 | −€2,200 | −€2,150 | −€2,100 | −€2,050 | −€2,000 | −€1,950 | −€26,700 |
| OPERATING EXPENSES · PROFIT BEFORE TAX | €10,780 | €6,223 | €17,053 | €17,768 | €23,872 | €22,416 | €19,070 | €18,559 | €27,635 | €41,964 | €91,470 | €69,960 | €366,772 |
| OPERATING EXPENSES · Corporate income tax (budget: 19% of positive profit) | −€2,048 | −€1,182 | −€3,240 | −€3,376 | −€4,536 | −€4,259 | −€3,623 | −€3,526 | −€5,251 | −€7,973 | −€17,379 | −€13,292 | −€69,687 |
| OPERATING EXPENSES · NET PROFIT | €8,732 | €5,041 | €13,813 | €14,392 | €19,337 | €18,157 | €15,447 | €15,033 | €22,384 | €33,991 | €74,090 | €56,667 | €297,085 |
| BUDGETED MONTH-END BALANCES (per the FY26 budget pack) · Cash at bank | €395,000 | €388,000 | €412,000 | €401,000 | €430,000 | €452,000 | €447,000 | €438,000 | €405,000 | €372,000 | €455,000 | €548,000 | €548,000 |
| BUDGETED MONTH-END BALANCES (per the FY26 budget pack) · Inventory on hand, net | €615,000 | €590,000 | €572,000 | €540,000 | €556,000 | €530,000 | €505,000 | €520,000 | €615,000 | €690,000 | €610,000 | €505,000 | €505,000 |
| BUDGETED MONTH-END BALANCES (per the FY26 budget pack) · Marketplace and payment receivables | €105,000 | €98,000 | €108,000 | €112,000 | €120,000 | €118,000 | €112,000 | €114,000 | €125,000 | €140,000 | €205,000 | €178,000 | €178,000 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): orders | 1,715 | 1,697 | 1,954 | 1,940 | 2,188 | 2,135 | 2,007 | 1,978 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 15,614 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Cookware | 502 | 520 | 571 | 566 | 688 | 636 | 578 | 579 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,640 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Knives | 346 | 316 | 369 | 379 | 395 | 414 | 369 | 388 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 2,976 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Textiles | 630 | 623 | 751 | 751 | 795 | 754 | 744 | 733 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 5,781 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Tableware | 449 | 448 | 526 | 483 | 583 | 548 | 521 | 535 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,093 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Storage | 369 | 363 | 432 | 451 | 468 | 469 | 447 | 432 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,431 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): total units (calc) | 2,296 | 2,270 | 2,649 | 2,630 | 2,929 | 2,821 | 2,659 | 2,667 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 20,921 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): orders | 2,273 | 1,962 | 2,308 | 2,509 | 2,690 | 2,489 | 2,287 | 2,228 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 18,746 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Cookware | 470 | 405 | 495 | 505 | 550 | 537 | 441 | 434 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,837 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Knives | 515 | 451 | 506 | 590 | 636 | 580 | 526 | 503 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,307 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Textiles | 574 | 489 | 600 | 662 | 690 | 571 | 554 | 584 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,724 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Tableware | 614 | 542 | 618 | 685 | 761 | 685 | 679 | 634 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 5,218 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Storage | 444 | 369 | 432 | 434 | 489 | 485 | 403 | 418 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,474 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): total units (calc) | 2,617 | 2,256 | 2,651 | 2,876 | 3,126 | 2,858 | 2,603 | 2,573 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 21,560 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): orders | 202 | 233 | 319 | 411 | 472 | 560 | 584 | 707 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,488 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Cookware | 61 | 67 | 102 | 126 | 153 | 180 | 170 | 222 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,081 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Knives | 35 | 38 | 60 | 77 | 83 | 101 | 105 | 130 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 629 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Textiles | 49 | 59 | 76 | 98 | 120 | 133 | 145 | 164 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 844 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Tableware | 63 | 72 | 92 | 121 | 130 | 170 | 177 | 213 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,038 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Storage | 35 | 42 | 55 | 73 | 78 | 99 | 112 | 127 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 621 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): total units (calc) | 243 | 278 | 385 | 495 | 564 | 683 | 709 | 856 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,213 | — |
| VOLUMES (orders and units by channel and category) · Shopify: first-time customers (orders from new customers) | 1,027 | 1,008 | 1,156 | 1,102 | 1,332 | 1,325 | 1,140 | 1,127 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 9,217 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Cookware | €118.53 | €119.70 | €116.56 | €119.15 | €118.83 | €114.96 | €116.58 | €120.32 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €118.08 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Knives | €71.30 | €71.43 | €72.25 | €71.68 | €73.46 | €71.40 | €71.53 | €73.10 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €72.02 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Textiles | €45.84 | €46.37 | €46.55 | €45.86 | €46.29 | €46.30 | €47.13 | €45.48 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €46.23 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Tableware | €37.58 | €38.06 | €37.90 | €38.44 | €36.97 | €37.49 | €38.03 | €37.83 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €37.79 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Storage | €29.08 | €29.37 | €29.16 | €29.38 | €28.63 | €28.73 | €29.41 | €29.29 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €29.13 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Cookware | €108.02 | €110.39 | €109.04 | €108.35 | €111.40 | €109.46 | €108.06 | €109.13 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €109.23 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Knives | €65.67 | €65.86 | €65.27 | €65.58 | €65.69 | €65.00 | €66.26 | €66.66 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €65.75 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Textiles | €42.59 | €41.78 | €41.54 | €42.23 | €42.48 | €42.44 | €40.84 | €42.16 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €42.01 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Tableware | €35.00 | €35.01 | €34.96 | €34.35 | €34.62 | €34.87 | €34.79 | €35.18 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €34.85 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Storage | €27.34 | €27.17 | €27.02 | €26.75 | €26.78 | €26.91 | €27.04 | €26.55 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €26.95 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Cookware | US$131.13 | US$126.45 | US$127.61 | US$130.37 | US$129.77 | US$130.78 | US$129.70 | US$125.81 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$128.95 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Knives | US$79.69 | US$79.22 | US$79.01 | US$79.14 | US$79.82 | US$79.52 | US$79.73 | US$77.98 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$79.26 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Textiles | US$48.78 | US$48.68 | US$48.35 | US$49.35 | US$48.13 | US$49.46 | US$48.70 | US$48.94 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$48.80 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Tableware | US$41.75 | US$41.92 | US$41.98 | US$41.97 | US$42.67 | US$42.07 | US$41.66 | US$42.15 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$42.02 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Storage | US$32.14 | US$31.31 | US$32.42 | US$32.22 | US$31.87 | US$31.81 | US$31.72 | US$31.87 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$31.92 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): discounts and coupons | €11,197 | €12,487 | €13,854 | €14,295 | €13,958 | €14,197 | €14,759 | €13,584 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €108,331 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): refunds and returns (value) | €8,595 | €7,412 | €9,280 | €10,168 | €11,576 | €10,932 | €10,534 | €11,568 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €80,065 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): units returned | 132 | 117 | 161 | 163 | 190 | 178 | 174 | 175 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,290 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): returned stock recovered to sellable inventory (EUR at cost) | €1,733 | €1,544 | €1,936 | €2,047 | €2,557 | €2,614 | €2,331 | €2,363 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €17,125 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): discounts and coupons | €5,030 | €5,358 | €6,412 | €5,829 | €7,505 | €6,226 | €4,869 | €5,466 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €46,695 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): refunds and returns (value) | €10,635 | €10,237 | €10,867 | €10,344 | €11,721 | €11,808 | €9,056 | €10,961 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €85,629 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): units returned | 189 | 191 | 211 | 191 | 219 | 222 | 180 | 211 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,614 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): returned stock recovered to sellable inventory (EUR at cost) | €2,377 | €2,276 | €2,990 | €2,357 | €2,801 | €3,160 | €2,219 | €2,547 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €20,727 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): discounts and coupons | US$821.00 | US$997.00 | US$1,323.00 | US$1,761.00 | US$2,209.00 | US$2,289.00 | US$2,316.00 | US$2,623.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$14,339.00 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): refunds and returns (value) | US$1,571.00 | US$1,724.00 | US$2,387.00 | US$3,279.00 | US$3,376.00 | US$3,783.00 | US$4,060.00 | US$5,036.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$25,216.00 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): units returned | 21 | 26 | 32 | 47 | 48 | 53 | 56 | 66 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 349 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): returned stock recovered to sellable inventory (EUR at cost) | €269 | €375 | €432 | €573 | €675 | €741 | €775 | €929 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €4,769 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify: shipping charged to customers ex VAT | €5,655 | €5,759 | €6,668 | €6,672 | €7,610 | €7,608 | €6,829 | €6,827 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €53,628 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: payment processing fees and chargebacks | €3,706 | €3,694 | €4,179 | €4,145 | €4,838 | €4,506 | €4,186 | €4,303 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €33,557 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: carrier shipping cost | €10,361 | €10,561 | €12,292 | €12,426 | €13,945 | €13,225 | €12,987 | €12,752 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €98,549 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: 3PL pick, pack and packaging | €6,356 | €6,513 | €7,539 | €7,346 | €8,127 | €8,133 | €7,609 | €7,345 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €58,968 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: paid media, Meta | €14,925 | €15,728 | €19,266 | €17,843 | €20,699 | €20,117 | €19,621 | €20,485 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €148,684 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: paid media, Google | €6,396 | €6,740 | €8,257 | €7,647 | €8,871 | €8,621 | €8,409 | €8,779 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €63,720 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: referral fees (incl. refund administration fee) | €19,369 | €16,544 | €19,515 | €21,360 | €23,238 | €21,297 | €19,131 | €18,702 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €159,156 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: FBA fulfilment fees | €13,671 | €11,760 | €13,932 | €15,523 | €16,386 | €15,772 | €13,915 | €13,859 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €114,818 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: FBA storage, aged inventory and other fees | €1,527 | €1,223 | €1,367 | €1,641 | €1,598 | €3,382 | €1,423 | €1,285 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €13,446 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: advertising (Sponsored Products and Brands) | €11,057 | €9,410 | €11,456 | €13,283 | €15,111 | €13,890 | €12,615 | €11,563 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €98,385 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: FBA inbound placement and freight | €1,230 | €992 | €1,135 | €1,376 | €1,462 | €1,339 | €1,151 | €1,113 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €9,798 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: referral fees (USD) | US$2,181.00 | US$2,395.00 | US$3,505.00 | US$4,462.00 | US$5,206.00 | US$6,357.00 | US$6,305.00 | US$7,719.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$38,130.00 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: WFS fulfilment fees (USD) | US$1,543.00 | US$1,730.00 | US$2,384.00 | US$3,103.00 | US$3,520.00 | US$4,306.00 | US$4,432.00 | US$5,424.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$26,442.00 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: WFS storage fees (USD) | US$131.00 | US$159.00 | US$191.00 | US$284.00 | US$377.00 | US$412.00 | US$422.00 | US$517.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$2,493.00 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: Walmart Connect advertising (USD) | US$2,131.00 | US$2,485.00 | US$3,385.00 | US$4,132.00 | US$4,487.00 | US$5,590.00 | US$4,956.00 | US$6,840.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$34,006.00 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Cookware | €39.90 | €40.18 | €40.36 | €40.66 | €41.06 | €40.76 | €40.81 | €41.35 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €40.64 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Knives | €20.88 | €21.13 | €21.32 | €21.19 | €21.39 | €21.32 | €21.58 | €21.57 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €21.30 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Textiles | €14.67 | €14.61 | €14.66 | €14.69 | €14.72 | €14.74 | €14.84 | €14.94 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €14.73 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Tableware | €12.93 | €13.12 | €13.14 | €13.17 | €13.30 | €13.26 | €13.38 | €13.41 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €13.21 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Storage | €10.52 | €10.59 | €10.55 | €10.65 | €10.66 | €10.70 | €10.78 | €10.82 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €10.66 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Cookware | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €0 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Knives | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €0 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Textiles | €0 | €0 | €3,800 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €3,800 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Tableware | €0 | €0 | €0 | €0 | €0 | €0 | €2,100 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €2,100 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Storage | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €0 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Salaries and wages (incl. employer costs) | €43,800 | €43,900 | €44,100 | €47,200 | €47,300 | €47,600 | €47,500 | €47,900 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €369,300 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Contractors and freelancers | €5,056 | €4,877 | €4,502 | €4,495 | €4,172 | €6,301 | €5,372 | €4,804 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €39,579 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Rent and facilities | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €38,400 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Software, apps and platform subscriptions | €4,056 | €4,090 | €4,102 | €4,171 | €4,253 | €4,383 | €4,437 | €4,512 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €34,004 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Professional fees (finance, legal, audit) | €3,410 | €3,074 | €3,178 | €3,262 | €3,267 | €2,986 | €3,135 | €3,358 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €25,670 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Insurance | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €9,200 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Travel and entertainment | €1,765 | €1,137 | €1,503 | €1,091 | €942 | €1,413 | €688 | €1,869 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €10,408 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Content, creative and PR (non-media) | €6,719 | €5,921 | €5,117 | €6,119 | €5,586 | €6,021 | €5,795 | €6,407 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €47,685 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Customer service (per order) | €2,946 | €2,812 | €3,283 | €3,431 | €3,890 | €3,713 | €3,512 | €3,419 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €27,006 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Office and other G&A | €1,825 | €1,606 | €1,720 | €1,762 | €2,110 | €1,495 | €1,774 | €1,828 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €14,120 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Bank charges and FX costs | €398 | €399 | €476 | €463 | €528 | €485 | €474 | €496 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €3,719 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Recruitment and training | €857 | €589 | €2,400 | €488 | €983 | €991 | €864 | €1,098 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €8,270 | — |
| CAPITAL EXPENDITURE (EUR, ex VAT) · Capex: equipment and fixtures | €2,400 | €0 | €6,800 | €0 | €0 | €0 | €3,500 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €12,700 | — |
| CAPITAL EXPENDITURE (EUR, ex VAT) · Capex: website and software development | €0 | €0 | €0 | €0 | €1,200 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €1,200 | — |
| CASH ACTUALS (EUR, per bank statements) · Shopify EU (DTC): payouts received | €149,666 | €146,825 | €168,963 | €169,633 | €188,403 | €182,464 | €171,755 | €172,056 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €1,349,765 | — |
| CASH ACTUALS (EUR, per bank statements) · Amazon EU (FBA): payouts received | €160,924 | €84,432 | €100,247 | €111,610 | €119,921 | €118,012 | €126,346 | €103,721 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €925,213 | — |
| CASH ACTUALS (EUR, per bank statements) · Walmart US (WFS): payouts received | €1,863 | €7,904 | €9,921 | €13,155 | €18,461 | €19,225 | €23,324 | €22,881 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €116,734 | — |
| CASH ACTUALS (EUR, per bank statements) · Payments to logistics and fulfilment suppliers | €55,682 | €60,395 | €34,443 | €31,879 | €25,464 | €47,660 | €39,060 | €30,935 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €325,518 | — |
| CASH ACTUALS (EUR, per bank statements) · Payments to Meta and Google | €38,996 | €22,390 | €25,801 | €26,553 | €27,834 | €29,680 | €28,784 | €27,779 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €227,817 | — |
| CASH ACTUALS (EUR, per bank statements) · Payments to other opex suppliers | €51,273 | €29,061 | €34,354 | €33,850 | €43,152 | €34,071 | €33,609 | €34,730 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €294,100 | — |
| Balance | EUR |
|---|---|
| Cash at bank | €380,000 |
| Shopify Payments receivable | €14,900 |
| Amazon settlement receivable incl. reserve | €118,600 |
| Walmart settlement receivable | €0 |
| Inventory on hand at landed cost: Cookware | €186,000 |
| Inventory on hand at landed cost: Knives | €98,000 |
| Inventory on hand at landed cost: Textiles | €142,000 |
| Inventory on hand at landed cost: Tableware | €121,000 |
| Inventory on hand at landed cost: Storage | €96,000 |
| Slow-moving inventory provision | €18,000 |
| Inventory in transit (FOB value of shipped POs) | €154,000 |
| Supplier deposits (prepayments on open POs) | €23,100 |
| Other receivables and prepaid expenses | €21,500 |
| Equipment and fixtures: cost | €48,000 |
| Equipment and fixtures: accumulated depreciation | €21,000 |
| Website and software: cost | €60,000 |
| Website and software: accumulated depreciation | €32,000 |
| Trade payables: logistics and fulfilment | €62,300 |
| Trade payables: paid media | €24,800 |
| Trade payables: other opex | €41,600 |
| Wage tax and social charges payable | €15,900 |
| Refund liability | €19,400 |
| VAT payable | €38,700 |
| Corporate income tax payable (FY25) | €18,400 |
| Term loan | €400,000 |
| Share capital | €250,000 |
| Retained earnings | €521,000 |
| Opening balance check: assets less liabilities less equity (must be zero) | €0 |
From the CFO review to accountable action
Selected scenario figures update with the model. Interpretations, risks and actions are illustrative editorial commentary and must be reviewed after any input changes.
YTD financial net revenue is EUR 2,432,918, a variance of EUR -187,702 against budget. Gross margin is 63.3% compared with 62.5% budget. Contribution after marketing is EUR 647,256 and EBITDA is EUR 19,895 compared with EUR 172,743 budget.
Full-year outlook (actual plus Downside forecast): net revenue EUR 4,159k (-9.0% vs budget), EBITDA EUR 3k (0.1% of revenue) and net profit EUR -56k. Cash closes December at EUR 486k, of which EUR 221k is the Q4 VAT that leaves in January, so the underlying year-end position is EUR 265k.
The cash schedule measures weekly closing balances. Review payment dates and daily liquidity before approving commitments; a positive weekly close does not establish that cash remains above the reserve throughout the week.
The selected Downside case has a lowest forecast month-end cash balance of EUR -214,907 in Oct-27. The gap against the cash reserve is EUR -364,907. Negative cash represents an unfunded requirement. Facility availability, costs and management actions must be agreed separately.
Channel revenue is below budget by EUR 194,890. The bridge shows EUR -212,117 from unit volume and EUR 17,228 from price and mix. A separate EUR 7,188 refund provision adjustment completes the financial net revenue variance of EUR -187,702. Walmart orders total 3,488 against 5,220 budget.
For January-August 2026, Shopify orders are -5.7% vs budget and Amazon orders are -3.6%. Financial net revenue per order is EUR 64.28 against a YTD budget of EUR 63.58. YTD channel refunds are 6.9% of gross sales. Review the fictional Q2 Textiles quality issue against the returns schedule.
Cost of selling is the second problem. Variable channel costs (payment, referral, fulfilment, storage and inbound) were EUR 550k, 5.1% over budget, driven by Amazon FBA fee changes and the peak storage multiplier. Paid media of EUR 342k is close to budget in total, but its efficiency is not: Shopify paid CAC moved from EUR 21 in January to EUR 26 in August, and Shopify ROAS from 5.9x to 5.0x. Contribution margin after marketing is 26.6% against a 29.8% budget: that 3.2 point gap on the full-year revenue is EUR 132k of profit.
Operating expenses are EUR 627k, 3.2% over budget. Salaries are on plan; the overrun is discretionary: content and creative EUR 8k over (19%), recruitment EUR 3k over, contractors EUR 4k over. None of these lines has an approval owner today; the action list fixes that.
Cash at Aug-26 is EUR 391k against a budgeted EUR 438k. Inventory on hand is EUR 383k (97 days), EUR 137k below budget, because the business ran stock down after a weak Q2 rather than because it bought well. The cash conversion cycle is 77 days (DIO 97, DSO 11, DPO 31).
The 13-week forecast starts from EUR 351k and ends the week of 11-Dec at EUR 434k. Receipts of EUR 1,134k are set against payments of EUR 1,052k, of which committed purchase orders EUR 213k and the Q3 VAT and OSS payment EUR 147k on 31-Oct, which is what produces the low point in the following week. The forecast reconciles to the December balance sheet to the euro (Checks).
Inventory is unbalanced rather than short. At the last actual month Cookware carried 23 days of cover and Knives 52, against Tableware at 208 days and Storage at 302. The register shows EUR 692k FOB of open orders with EUR 354k of cash still to pay; the two Cookware orders arriving in September and October cover peak, and the Tableware order placed for January should be cut or deferred while the slow-moving provision stands at EUR 7k.
Receivables are clean apart from two items: an Amazon FBA reimbursement claim of EUR 4,120 open 47 days and a disputed forwarder invoice of EUR 2,000 (47 days past due) on the payables side. Marketplace balances of EUR 105k are 11 days of settlements, in line with the platform cycles.
Base: FY2027 net revenue EUR 5,611k, EBITDA EUR 239k (4.3%), lowest cash EUR 2k. Downside: revenue EUR 4,478k, EBITDA EUR -263k, lowest cash EUR -215k, a funding need of EUR 365k against the buffer. Upside: revenue EUR 6,376k, EBITDA EUR 677k, lowest cash EUR 172k.
The downside is the case that matters for the board: it combines slower growth, higher discounting and refunds, a heavier paid-media load and the current inventory policy, and it exhausts cash in the FY2027 peak build. The contingency plan is written now, with triggers on the monthly KPIs (CM2 % below 24.8% for two months, or Shopify CAC above EUR 30), not when the trough arrives.
Amazon Date Range Reports and Walmart Payment reports for September, so fees and reserves are taken from the platform rather than from ratios.
Returns report by reason code for Textiles, to confirm whether the Q2 quality issue is closed or still running in the refund rate.
Confirmation from Foshan Crestware of the shipped date and container number for PO-2026-026, and a quote for a 40% air-freight split if the ETA slips past 25-Oct.
The September bank statements and updated payable records are needed for the October pack. Refresh the to-date column and cash dates with the corresponding reporting cutoff.
The signed facility term sheet or the amended supplier terms, whichever the CEO chooses, so the FY2027 forecast carries the real cost of funding.
| Risk | Likelihood / 5 | Impact / 5 | Score | Mitigation and owner |
|---|---|---|---|---|
| FY2027 peak-season funding gap: the Base case falls below the cash buffer in Oct-27 and the downside turns cash negative | 4 | 4 | 16 | Evaluate an additional EUR 250k inventory facility alongside the assumed EUR 150k undrawn line, or alternative supplier terms. Confirm draw conditions, costs and timing before relying on either source. |
| Amazon dependency: Amazon is 43% of FY2026 net revenue and holds a settlement reserve; an account health event stops both revenue and cash | 3 | 5 | 15 | Keep account health metrics above thresholds weekly, hold 14 days of Amazon settlements as buffer, grow Shopify share; Head of Ecommerce |
| Cookware stock-out in Q4: cover fell to 23 days at the last actual month; peak depends on two POs arriving in Sep and Oct | 3 | 4 | 12 | Track PO-2026-024 and PO-2026-026 weekly against ETA; air-freight option priced now; Operations and Supply Chain Manager |
| Overstock in Tableware and Storage: over 200 days of cover ties up cash and drives the slow-moving provision | 4 | 3 | 12 | Freeze new Tableware and Storage orders, run a Q4 bundle promotion, defer PO-2026-043; Head of Ecommerce |
| Paid media efficiency: Shopify CAC up 25% since January; the budget assumed flat CAC | 4 | 3 | 12 | Weekly CAC and ROAS by campaign, cap Meta spend at the CM2 breakeven CAC, shift budget to email and retention; Performance Marketing Manager |
| Walmart ramp: orders one third below budget; fixed WFS costs and ads spend do not scale down automatically | 4 | 2 | 8 | Review Walmart trading at 900 monthly orders. Proposed interim Walmart Connect cap: 12% of net revenue, subject to campaign contribution. |
| USD exposure: Walmart revenue in USD with EUR costs; a 5% move is worth about EUR 31k of FY2027 revenue | 3 | 2 | 6 | No hedge below EUR 1m of USD revenue; review quarterly; BriQs CFO |
| Supplier concentration: Foshan Crestware is 44% of committed FOB value and the only cookware source | 2 | 4 | 8 | Qualify a second cookware supplier in Q1 FY2027; Operations and Supply Chain Manager |
| VAT and OSS compliance: quarterly payables reach EUR 221k in December; late filing penalties and interest apply | 2 | 3 | 6 | Reconcile VAT to the settlement reports monthly, not just at filing; BriQs finance team |
| Disputed forwarder invoice and open Amazon reimbursement claim: small amounts, but both show control gaps in three-way matching | 3 | 1 | 3 | Close both by 31-Oct; add PO-to-invoice matching for freight; BriQs finance team |
| Action | Owner | Due | Status | Measure of completion |
|---|---|---|---|---|
| Evaluate an additional EUR 250k inventory facility alongside the assumed EUR 150k undrawn line, or alternative supplier terms; confirm the combined funding plan against the Downside reserve shortfall. | CEO | 2027-03-31 | Open | Signed facility or amended supplier terms before the Jun-27 deposits |
| Cut Tableware and Storage purchasing: cancel or defer PO-2026-043 and run a Q4 bundle promotion to bring both categories under 120 days of cover by Dec-26 | Head of Ecommerce | 2026-10-15 | Open | DIO under 120 days on the Product_Contribution scorecard |
| Weekly Q4 stock watch on Cookware and Knives against PO-2026-024, 025, 026 and 034 ETAs, with an air-freight fallback priced by 30-Sep | Operations and Supply Chain Manager | 2026-09-30 | In progress | Cover never below 30 days through December |
| Paid media rules: Meta and Google capped at the CM2 breakeven CAC by campaign, weekly CAC and ROAS reporting, 10% of budget moved to retention | Performance Marketing Manager | 2026-10-01 | Open | Shopify CAC back under EUR 23 by Nov-26 |
| Walmart go or no-go review at 900 orders a month; until then Walmart Connect spend capped at 12% of net revenue | Marketplace Specialist | 2026-11-15 | Open | Decision minuted with the Q4 trading numbers |
| Approval owner and monthly cap on content, recruitment and contractor spend; over-cap requests to the CEO in writing | CEO | 2026-09-30 | Open | Opex variance on those three lines at zero from October |
| Close the Amazon FBA reimbursement claim (EUR 4,120) and the disputed Northsea invoice (EUR 2,000); add freight invoice matching to the AP checklist | BriQs finance team | 2026-10-31 | In progress | Both items off the aging, checklist updated |
| Downside contingency plan written with KPI triggers (CM2 %, CAC, cash headroom) and the five cash levers on Cash_13W in priority order | BriQs CFO | 2026-10-15 | Open | Plan approved by the CEO and attached to the October pack |
| Qualify a second cookware supplier and obtain samples; target 30% of FY2027 Cookware FOB | Operations and Supply Chain Manager | 2027-02-28 | Open | Supplier qualified with a first PO placed |
The CFO view
A fictional homewares business selling through Shopify, Amazon and Walmart. The example follows orders, channel costs, marketplace settlements, purchase orders and inventory through to the three financial statements and a dated cash plan.
Historical inputs cover January–August 2026. The selected outlook covers September 2026–December 2027. This demonstrates the depth of the work; it is not evidence of a real client result.
The short-term cash schedule opens on 11 September 2026 after a bridge from the August accounts. Its 13 weekly closes run from 18 September to 11 December 2026.
YTD financial net revenue€2,432,918January–August 2026; after refund provision movement
YTD gross margin63.3%Gross profit divided by financial net revenue
YTD EBITDA€19,895January–August 2026 actual
August closing cash€391,45231 August 2026
Lowest 13-week closing cash€305,209Lowest weekly close; excludes intraday and intraweek troughs
FY2027 EBITDA€676,761Upside scenario
| Metric | Jan–Aug 2026 actual | FY2026 actual + forecast | FY2027 forecast |
|---|---|---|---|
| NET REVENUE | €2,432,918 | €4,398,801 | €6,375,944 |
| GROSS PROFIT | €1,538,937 | €2,786,765 | €4,068,139 |
| CONTRIBUTION AFTER MARKETING (CM2) | €647,256 | €1,197,256 | €1,845,819 |
| EBITDA | €19,895 | €220,777 | €676,761 |
| NET PROFIT | −€19,817 | €130,992 | €467,585 |
| Metric | Base | Downside | Upside |
|---|---|---|---|
| FY2026 net revenue (outlook) | €4,310,521 | €4,158,848 | €4,398,801 |
| FY2027 net revenue | €5,610,599 | €4,477,777 | €6,375,944 |
| FY2026 gross margin % | 62.9% | 62.1% | 63.4% |
| FY2026 CM2 | €1,110,164 | €954,766 | €1,197,256 |
| FY2026 CM2 % | 25.8% | 23.0% | 27.2% |
| FY2026 operating expenses | −€973,779 | −€951,630 | −€976,478 |
| FY2026 EBITDA | €136,386 | €3,136 | €220,777 |
| FY2026 EBITDA % | 3.2% | 0.1% | 5.0% |
| FY2026 net profit | €62,634 | −€55,924 | €130,992 |
| FY2027 EBITDA | €238,866 | −€262,565 | €676,761 |
| FY2027 net profit | €140,896 | −€327,486 | €467,585 |
| Cash at 31-Dec-26 | €611,228 | €486,357 | €664,522 |
| Cash at 31-Dec-27 | €346,148 | −€86,197 | €674,795 |
| Lowest month-end cash, Sep-26 to Dec-27 | €1,825 | −€214,907 | €171,993 |
| Month of the lowest cash | 2027-10-31 | 2027-10-31 | 2027-10-31 |
| Peak funding need vs the minimum cash buffer (negative = shortfall) | −€148,175 | −€364,907 | €21,993 |
| Inventory on hand, net, at 31-Dec-26 | €435,690 | €396,016 | €457,799 |
| Marketplace receivables at 31-Dec-26 | €182,243 | €198,926 | €196,935 |
| Net working capital at 31-Dec-26 | €483,699 | €475,320 | €514,797 |
| VAT payable at 31-Dec-26 | €241,871 | €221,479 | €252,884 |
| FY2027 CM2 % | 24.8% | 16.3% | 28.9% |
| FY2027 EBITDA % | 4.3% | -5.9% | 10.6% |
Performance, explained
The financial P&L includes the refund provision movement in net revenue. Channel revenue is shown separately, with a bridge explaining volume, price/mix and the refund provision effect. Negative cost values are cash or profit deductions.
| Channel | YTD actual orders | YTD budget orders | YTD variance | YTD variance % | FY outlook orders | FY budget orders | FY variance | FY variance % |
|---|---|---|---|---|---|---|---|---|
| Shopify EU (DTC): orders | 15,614 | 16,560 | -946 | -5.7% | 26,970.59 | 28,221 | -1,250.41 | -4.4% |
| Amazon EU (FBA): orders | 18,746 | 19,440 | -694 | -3.6% | 32,688.3 | 33,129 | -440.7 | -1.3% |
| Walmart US (WFS): orders | 3,488 | 5,220 | -1,732 | -33.2% | 7,530.82 | 10,770 | -3,239.18 | -30.1% |
| Metric | YTD actual | YTD budget | YTD variance | YTD variance % | FY outlook | FY budget | FY variance | FY variance % |
|---|---|---|---|---|---|---|---|---|
| Shopify EU (DTC): net revenue | €1,149,062 | €1,225,440 | −€76,378 | -6.2% | €2,037,993 | €2,088,354 | −€50,361 | -2.4% |
| Amazon EU (FBA): net revenue | €1,043,911 | €1,108,080 | −€64,169 | -5.8% | €1,845,823 | €1,888,353 | −€42,530 | -2.3% |
| Walmart US (WFS): net revenue | €232,757 | €287,100 | −€54,343 | -18.9% | €513,869 | €592,350 | −€78,481 | -13.2% |
| NET REVENUE | €2,432,918 | €2,620,620 | −€187,702 | -7.2% | €4,398,801 | €4,569,057 | −€170,256 | -3.7% |
| Cost of goods sold (incl. inventory adjustments) | −€893,981 | −€982,732 | €88,751 | 9.0% | −€1,612,036 | −€1,713,396 | €101,360 | 5.9% |
| GROSS PROFIT | €1,538,937 | €1,637,888 | −€98,951 | -6.0% | €2,786,765 | €2,855,661 | −€68,895 | -2.4% |
| Gross margin % | 63.3% | 62.5% | 0.8% | — | 63.4% | 62.5% | 0.9% | — |
| Variable channel costs | −€549,700 | −€523,228 | −€26,472 | -5.1% | −€1,000,137 | −€918,469 | −€81,668 | -8.9% |
| CONTRIBUTION BEFORE MARKETING (CM1) | €989,237 | €1,114,660 | −€125,423 | -11.3% | €1,786,628 | €1,937,192 | −€150,564 | -7.8% |
| Paid media | −€341,980 | −€334,093 | −€7,888 | -2.4% | −€589,372 | −€580,689 | −€8,684 | -1.5% |
| CONTRIBUTION AFTER MARKETING (CM2) | €647,256 | €780,567 | −€133,311 | -17.1% | €1,197,256 | €1,356,503 | −€159,248 | -11.7% |
| CM2 % | 26.6% | 29.8% | -3.2% | — | 27.2% | 29.7% | -2.5% | — |
| Salaries and wages (incl. employer costs) | −€369,300 | −€369,500 | €200 | 0.1% | −€581,000 | −€570,300 | −€10,700 | -1.9% |
| Contractors and freelancers | −€39,579 | −€36,000 | −€3,579 | -9.9% | −€59,739 | −€54,000 | −€5,739 | -10.6% |
| Rent and facilities | −€38,400 | −€38,400 | €0 | 0.0% | −€57,600 | −€57,600 | €0 | 0.0% |
| Software, apps and platform subscriptions | −€34,004 | −€32,000 | −€2,004 | -6.3% | −€51,204 | −€48,000 | −€3,204 | -6.7% |
| Professional fees (finance, legal, audit) | −€25,670 | −€24,000 | −€1,670 | -7.0% | −€38,470 | −€36,000 | −€2,470 | -6.9% |
| Insurance | −€9,200 | −€9,200 | €0 | 0.0% | −€13,800 | −€13,800 | €0 | 0.0% |
| Travel and entertainment | −€10,408 | −€9,600 | −€808 | -8.4% | −€16,288 | −€14,400 | −€1,888 | -13.1% |
| Content, creative and PR (non-media) | −€47,685 | −€40,000 | −€7,685 | -19.2% | −€70,785 | −€60,000 | −€10,785 | -18.0% |
| Customer service (per order) | −€27,006 | −€26,793 | −€213 | -0.8% | −€47,545 | −€46,878 | −€667 | -1.4% |
| Office and other G&A | −€14,120 | −€12,800 | −€1,320 | -10.3% | −€21,320 | −€19,200 | −€2,120 | -11.0% |
| Bank charges and FX costs | −€3,719 | −€3,931 | €212 | 5.4% | −€6,677 | −€6,854 | €177 | 2.6% |
| Recruitment and training | −€8,270 | −€5,600 | −€2,670 | -47.7% | −€12,050 | −€8,400 | −€3,650 | -43.5% |
| TOTAL OPERATING EXPENSES | −€627,361 | −€607,824 | −€19,537 | -3.2% | −€976,478 | −€935,432 | −€41,047 | -4.4% |
| EBITDA | €19,895 | €172,743 | −€152,848 | -88.5% | €220,777 | €421,072 | −€200,294 | -47.6% |
| EBITDA % | 0.8% | 6.6% | -5.8% | — | 5.0% | 9.2% | -4.2% | — |
| NET PROFIT | −€19,817 | €109,952 | −€129,769 | -118.0% | €130,992 | €297,085 | −€166,093 | -55.9% |
| Cash at bank | €391,452 | €438,000 | −€46,548 | -10.6% | €664,522 | €548,000 | €116,522 | 21.3% |
| Inventory on hand, net | €383,199 | €520,000 | −€136,801 | -26.3% | €457,799 | €505,000 | −€47,201 | -9.3% |
| Marketplace and payment receivables | €105,117 | €114,000 | −€8,883 | -7.8% | €196,935 | €178,000 | €18,935 | 10.6% |
| Driver | EUR |
|---|---|
| Order volume | −€212,117 |
| Price and mix | €17,228 |
| Refund provision adjustment | €7,188 |
| Financial net revenue variance | −€187,702 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SHOPIFY EU (DTC) · Units sold | 2,296 | 2,270 | 2,649 | 2,630 | 2,929 | 2,821 | 2,659 | 2,667 | 2,943.97 | 3,408.5 | 4,920.97 | 4,398.66 | 2,805.35 | 2,670.71 | 3,074.87 | 3,251.74 | 3,506.76 | 3,478.98 | 3,373.02 | 3,375.25 | 3,886.04 | 4,499.22 | 6,495.68 | 5,806.23 | 36,593.1 | 46,223.86 |
| SHOPIFY EU (DTC) · Orders | 1,715 | 1,697 | 1,954 | 1,940 | 2,188 | 2,135 | 2,007 | 1,978 | 2,133.31 | 2,469.93 | 3,565.92 | 3,187.43 | 2,032.86 | 1,935.3 | 2,228.17 | 2,356.33 | 2,541.13 | 2,521 | 2,444.22 | 2,445.84 | 2,815.97 | 3,260.31 | 4,707.01 | 4,207.41 | 26,970.59 | 33,495.55 |
| SHOPIFY EU (DTC) · Units per order | 1.34 | 1.34 | 1.36 | 1.36 | 1.34 | 1.32 | 1.32 | 1.35 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.38 | 1.35 | 1.38 |
| SHOPIFY EU (DTC) · Gross sales ex VAT | €140,655 | €141,417 | €160,708 | €160,863 | €182,525 | €171,603 | €161,802 | €164,257 | €182,343 | €211,807 | €306,794 | €275,128 | €176,044 | €168,144 | €194,223 | €206,067 | €222,956 | €221,913 | €215,859 | €216,709 | €250,321 | €290,768 | €421,166 | €377,696 | €2,259,902 | €2,961,868 |
| SHOPIFY EU (DTC) · Discounts and coupons | −€11,197 | −€12,487 | −€13,854 | −€14,295 | −€13,958 | −€14,197 | −€14,759 | −€13,584 | −€13,676 | −€15,886 | −€23,010 | −€20,635 | −€13,203 | −€12,611 | −€14,567 | −€15,455 | −€16,722 | −€16,644 | −€16,189 | −€16,253 | −€18,774 | −€21,808 | −€31,587 | −€28,327 | −€181,536 | −€222,140 |
| SHOPIFY EU (DTC) · Refunds and returns | −€8,595 | −€7,412 | −€9,280 | −€10,168 | −€11,576 | −€10,932 | −€10,534 | −€11,568 | −€10,029 | −€11,649 | −€16,874 | −€15,132 | −€9,682 | −€9,248 | −€10,682 | −€11,334 | −€12,263 | −€12,205 | −€11,872 | −€11,919 | −€13,768 | −€15,992 | −€23,164 | −€20,773 | −€133,749 | −€162,903 |
| SHOPIFY EU (DTC) · Net product revenue | €120,863 | €121,518 | €137,574 | €136,400 | €156,991 | €146,474 | €136,509 | €139,105 | €158,639 | €184,272 | €266,910 | €239,362 | €153,159 | €146,285 | €168,974 | €179,278 | €193,972 | €193,065 | €187,797 | €188,537 | €217,779 | €252,969 | €366,415 | €328,596 | €1,944,617 | €2,576,825 |
| SHOPIFY EU (DTC) · Shipping income ex VAT | €5,655 | €5,759 | €6,668 | €6,672 | €7,610 | €7,608 | €6,829 | €6,827 | €7,467 | €8,645 | €12,481 | €11,156 | €7,115 | €6,774 | €7,799 | €8,247 | €8,894 | €8,823 | €8,555 | €8,560 | €9,856 | €11,411 | €16,475 | €14,726 | €93,376 | €117,234 |
| SHOPIFY EU (DTC) · NET REVENUE | €126,518 | €127,277 | €144,242 | €143,072 | €164,601 | €154,082 | €143,338 | €145,932 | €166,105 | €192,917 | €279,391 | €250,518 | €160,274 | €153,059 | €176,773 | €187,525 | €202,866 | €201,888 | €196,352 | €197,097 | €227,635 | €264,380 | €382,889 | €343,322 | €2,037,993 | €2,694,059 |
| SHOPIFY EU (DTC) · Units returned (memo) | 132 | 117 | 161 | 163 | 190 | 178 | 174 | 175 | 161.92 | 187.47 | 270.65 | 241.93 | 154.29 | 146.89 | 169.12 | 178.85 | 192.87 | 191.34 | 185.52 | 185.64 | 213.73 | 247.46 | 357.26 | 319.34 | 2,151.97 | 2,542.31 |
| SHOPIFY EU (DTC) · Cost of goods shipped | −€46,184 | −€46,395 | −€53,392 | −€53,241 | −€61,144 | −€58,149 | −€54,382 | −€55,110 | −€61,057 | −€70,749 | −€102,228 | −€91,453 | −€58,375 | −€55,619 | −€64,090 | −€67,832 | −€73,213 | −€72,693 | −€70,537 | −€70,643 | −€81,401 | −€94,323 | −€136,291 | −€121,926 | −€753,483 | −€966,942 |
| SHOPIFY EU (DTC) · Returned stock recovered to inventory | €1,733 | €1,544 | €1,936 | €2,047 | €2,557 | €2,614 | €2,331 | €2,363 | €2,351 | €2,724 | €3,936 | €3,521 | €2,247 | €2,141 | €2,467 | €2,612 | €2,819 | €2,799 | €2,716 | €2,720 | €3,134 | €3,631 | €5,247 | €4,694 | €29,656 | €37,227 |
| SHOPIFY EU (DTC) · COST OF GOODS SOLD | −€44,451 | −€44,851 | −€51,456 | −€51,194 | −€58,587 | −€55,535 | −€52,051 | −€52,747 | −€58,706 | −€68,026 | −€98,292 | −€87,933 | −€56,128 | −€53,478 | −€61,622 | −€65,221 | −€70,394 | −€69,894 | −€67,822 | −€67,923 | −€78,267 | −€90,692 | −€131,043 | −€117,232 | −€723,827 | −€929,715 |
| SHOPIFY EU (DTC) · GROSS PROFIT | €82,067 | €82,426 | €92,786 | €91,878 | €106,014 | €98,548 | €91,288 | €93,185 | €107,399 | €124,891 | €181,099 | €162,585 | €104,146 | €99,581 | €115,151 | €122,305 | €132,471 | €131,994 | €128,530 | €129,174 | €149,368 | €173,688 | €251,846 | €226,090 | €1,314,166 | €1,764,344 |
| SHOPIFY EU (DTC) · Gross margin % | 64.9% | 64.8% | 64.3% | 64.2% | 64.4% | 64.0% | 63.7% | 63.9% | 64.7% | 64.7% | 64.8% | 64.9% | 65.0% | 65.1% | 65.1% | 65.2% | 65.3% | 65.4% | 65.5% | 65.5% | 65.6% | 65.7% | 65.8% | 65.9% | 64.5% | 65.5% |
| SHOPIFY EU (DTC) · Payment processing fees and chargebacks | −€3,706 | −€3,694 | −€4,179 | −€4,145 | −€4,838 | −€4,506 | −€4,186 | −€4,303 | −€4,748 | −€5,513 | −€7,981 | −€7,154 | −€4,575 | −€4,368 | −€5,043 | −€5,348 | −€5,784 | −€5,754 | −€5,594 | −€5,614 | −€6,481 | −€7,525 | −€10,895 | −€9,766 | −€58,953 | −€76,746 |
| SHOPIFY EU (DTC) · Carrier shipping cost | −€10,361 | −€10,561 | −€12,292 | −€12,426 | −€13,945 | −€13,225 | −€12,987 | −€12,752 | −€13,227 | −€15,314 | −€22,109 | −€19,762 | −€12,604 | −€11,999 | −€13,815 | −€14,609 | −€15,755 | −€15,630 | −€15,154 | −€15,164 | −€17,459 | −€20,214 | −€29,183 | −€26,086 | −€168,960 | −€207,672 |
| SHOPIFY EU (DTC) · 3PL pick, pack and packaging | −€6,356 | −€6,513 | −€7,539 | −€7,346 | −€8,127 | −€8,133 | −€7,609 | −€7,345 | −€8,000 | −€9,262 | −€13,372 | −€11,953 | −€7,623 | −€7,257 | −€8,356 | −€8,836 | −€9,529 | −€9,454 | −€9,166 | −€9,172 | −€10,560 | −€12,226 | −€17,651 | −€15,778 | −€101,555 | −€125,608 |
| SHOPIFY EU (DTC) · Total variable channel costs | −€20,423 | −€20,768 | −€24,010 | −€23,917 | −€26,910 | −€25,864 | −€24,782 | −€24,400 | −€25,975 | −€30,089 | −€43,462 | −€38,869 | −€24,802 | −€23,624 | −€27,213 | −€28,794 | −€31,068 | −€30,838 | −€29,914 | −€29,950 | −€34,500 | −€39,965 | −€57,729 | −€51,629 | −€329,468 | −€410,027 |
| SHOPIFY EU (DTC) · CONTRIBUTION BEFORE MARKETING (CM1) | €61,644 | €61,658 | €68,776 | €67,961 | €79,104 | €72,684 | €66,506 | €68,785 | €81,425 | €94,802 | €137,637 | €123,716 | €79,344 | €75,956 | €87,937 | €93,511 | €101,404 | €101,156 | €98,616 | €99,225 | €114,868 | €133,723 | €194,117 | €174,461 | €984,698 | €1,354,318 |
| SHOPIFY EU (DTC) · CM1 % | 48.7% | 48.4% | 47.7% | 47.5% | 48.1% | 47.2% | 46.4% | 47.1% | 49.0% | 49.1% | 49.3% | 49.4% | 49.5% | 49.6% | 49.7% | 49.9% | 50.0% | 50.1% | 50.2% | 50.3% | 50.5% | 50.6% | 50.7% | 50.8% | 48.3% | 50.3% |
| SHOPIFY EU (DTC) · Paid media: Meta | −€14,925 | −€15,728 | −€19,266 | −€17,843 | −€20,699 | −€20,117 | −€19,621 | −€20,485 | −€19,767 | −€22,957 | −€33,248 | −€29,812 | −€19,073 | −€18,214 | −€21,036 | −€22,316 | −€24,141 | −€24,025 | −€23,366 | −€23,455 | −€27,089 | −€31,461 | −€45,564 | −€40,855 | −€254,467 | −€320,593 |
| SHOPIFY EU (DTC) · Paid media: Google | −€6,396 | −€6,740 | −€8,257 | −€7,647 | −€8,871 | −€8,621 | −€8,409 | −€8,779 | −€8,471 | −€9,839 | −€14,249 | −€12,776 | −€8,174 | −€7,806 | −€9,015 | −€9,564 | −€10,346 | −€10,296 | −€10,014 | −€10,052 | −€11,609 | −€13,483 | −€19,527 | −€17,509 | −€109,055 | −€137,397 |
| SHOPIFY EU (DTC) · Total paid media | −€21,321 | −€22,468 | −€27,523 | −€25,490 | −€29,570 | −€28,738 | −€28,030 | −€29,264 | −€28,238 | −€32,796 | −€47,496 | −€42,588 | −€27,247 | −€26,020 | −€30,051 | −€31,879 | −€34,487 | −€34,321 | −€33,380 | −€33,507 | −€38,698 | −€44,945 | −€65,091 | −€58,365 | −€363,522 | −€457,990 |
| SHOPIFY EU (DTC) · CONTRIBUTION AFTER MARKETING (CM2) | €40,323 | €39,190 | €41,253 | €42,471 | €49,534 | €43,946 | €38,476 | €39,521 | €53,187 | €62,007 | €90,140 | €81,128 | €52,097 | €49,936 | €57,886 | €61,632 | €66,916 | €66,835 | €65,236 | €65,718 | €76,170 | €88,778 | €129,025 | €116,096 | €621,176 | €896,328 |
| SHOPIFY EU (DTC) · CM2 % | 31.9% | 30.8% | 28.6% | 29.7% | 30.1% | 28.5% | 26.8% | 27.1% | 32.0% | 32.1% | 32.3% | 32.4% | 32.5% | 32.6% | 32.7% | 32.9% | 33.0% | 33.1% | 33.2% | 33.3% | 33.5% | 33.6% | 33.7% | 33.8% | 30.5% | 33.3% |
| SHOPIFY EU (DTC) · KPI: gross AOV | €82.01 | €83.33 | €82.25 | €82.92 | €83.42 | €80.38 | €80.62 | €83.04 | €85.47 | €85.75 | €86.03 | €86.32 | €86.60 | €86.88 | €87.17 | €87.45 | €87.74 | €88.03 | €88.31 | €88.60 | €88.89 | €89.18 | €89.48 | €89.77 | €83.79 | €88.43 |
| SHOPIFY EU (DTC) · KPI: net revenue per order | €73.77 | €75.00 | €73.82 | €73.75 | €75.23 | €72.17 | €71.42 | €73.78 | €77.86 | €78.11 | €78.35 | €78.60 | €78.84 | €79.09 | €79.34 | €79.58 | €79.83 | €80.08 | €80.33 | €80.58 | €80.84 | €81.09 | €81.34 | €81.60 | €75.56 | €80.43 |
| SHOPIFY EU (DTC) · KPI: discount rate % of gross | 8.0% | 8.8% | 8.6% | 8.9% | 7.6% | 8.3% | 9.1% | 8.3% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 7.5% | 8.0% | 7.5% |
| SHOPIFY EU (DTC) · KPI: refund rate % of gross | 6.1% | 5.2% | 5.8% | 6.3% | 6.3% | 6.4% | 6.5% | 7.0% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.5% | 5.9% | 5.5% |
| SHOPIFY EU (DTC) · KPI: variable channel costs % of net revenue | 16.1% | 16.3% | 16.6% | 16.7% | 16.3% | 16.8% | 17.3% | 16.7% | 15.6% | 15.6% | 15.6% | 15.5% | 15.5% | 15.4% | 15.4% | 15.4% | 15.3% | 15.3% | 15.2% | 15.2% | 15.2% | 15.1% | 15.1% | 15.0% | 16.2% | 15.2% |
| SHOPIFY EU (DTC) · KPI: paid media % of net revenue | 16.9% | 17.7% | 19.1% | 17.8% | 18.0% | 18.7% | 19.6% | 20.1% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.8% | 17.0% |
| SHOPIFY EU (DTC) · KPI: CM2 per order | €23.51 | €23.09 | €21.11 | €21.89 | €22.64 | €20.58 | €19.17 | €19.98 | €24.93 | €25.10 | €25.28 | €25.45 | €25.63 | €25.80 | €25.98 | €26.16 | €26.33 | €26.51 | €26.69 | €26.87 | €27.05 | €27.23 | €27.41 | €27.59 | €23.03 | €26.76 |
| SHOPIFY EU (DTC) · KPI: new customers | 1,027 | 1,008 | 1,156 | 1,102 | 1,332 | 1,325 | 1,140 | 1,127 | 1,322.65 | 1,531.36 | 2,210.87 | 1,976.21 | 1,260.38 | 1,199.88 | 1,381.46 | 1,460.93 | 1,575.5 | 1,563.02 | 1,515.41 | 1,516.42 | 1,745.9 | 2,021.39 | 2,918.35 | 2,608.6 | 16,258.09 | 20,767.24 |
| SHOPIFY EU (DTC) · KPI: paid CAC (paid media / new customers) | €20.76 | €22.29 | €23.81 | €23.13 | €22.20 | €21.69 | €24.59 | €25.97 | €21.35 | €21.42 | €21.48 | €21.55 | €21.62 | €21.69 | €21.75 | €21.82 | €21.89 | €21.96 | €22.03 | €22.10 | €22.17 | €22.23 | €22.30 | €22.37 | €22.36 | €22.05 |
| AMAZON EU (FBA) · Units sold | 2,617 | 2,256 | 2,651 | 2,876 | 3,126 | 2,858 | 2,603 | 2,573 | 3,045.15 | 3,538.73 | 5,127.94 | 4,600.68 | 2,945.08 | 2,814.14 | 3,252.03 | 3,451.85 | 3,736.39 | 3,720.54 | 3,620.61 | 3,636.45 | 4,202.3 | 4,883.45 | 7,076.56 | 6,348.93 | 37,872.49 | 49,688.33 |
| AMAZON EU (FBA) · Orders | 2,273 | 1,962 | 2,308 | 2,509 | 2,690 | 2,489 | 2,287 | 2,228 | 2,602.69 | 3,024.56 | 4,382.86 | 3,932.2 | 2,517.17 | 2,405.25 | 2,779.52 | 2,950.3 | 3,193.49 | 3,179.95 | 3,094.54 | 3,108.08 | 3,591.71 | 4,173.89 | 6,048.34 | 5,426.44 | 32,688.3 | 42,468.66 |
| AMAZON EU (FBA) · Units per order | 1.15 | 1.15 | 1.15 | 1.15 | 1.16 | 1.15 | 1.14 | 1.15 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.17 | 1.16 | 1.17 |
| AMAZON EU (FBA) · Gross sales ex VAT | €142,665 | €123,842 | €145,203 | €156,504 | €171,801 | €157,651 | €139,652 | €138,916 | €166,563 | €194,039 | €281,874 | €253,514 | €162,685 | €155,835 | €180,528 | €192,093 | €208,440 | €208,068 | €202,979 | €204,370 | €236,753 | €275,807 | €400,655 | €360,345 | €2,072,226 | €2,788,560 |
| AMAZON EU (FBA) · Discounts and coupons | −€5,030 | −€5,358 | −€6,412 | −€5,829 | −€7,505 | −€6,226 | −€4,869 | −€5,466 | −€5,830 | −€6,791 | −€9,866 | −€8,873 | −€5,694 | −€5,454 | −€6,318 | −€6,723 | −€7,295 | −€7,282 | −€7,104 | −€7,153 | −€8,286 | −€9,653 | −€14,023 | −€12,612 | −€78,055 | −€97,600 |
| AMAZON EU (FBA) · Refunds and returns | −€10,635 | −€10,237 | −€10,867 | −€10,344 | −€11,721 | −€11,808 | −€9,056 | −€10,961 | −€11,659 | −€13,583 | −€19,731 | −€17,746 | −€11,388 | −€10,908 | −€12,637 | −€13,447 | −€14,591 | −€14,565 | −€14,209 | −€14,306 | −€16,573 | −€19,306 | −€28,046 | −€25,224 | −€148,348 | −€195,199 |
| AMAZON EU (FBA) · Net product revenue | €127,000 | €108,247 | €127,924 | €140,331 | €152,575 | €139,617 | €125,727 | €122,489 | €149,074 | €173,665 | €252,277 | €226,895 | €145,603 | €139,473 | €161,573 | €171,923 | €186,554 | €186,221 | €181,666 | €182,911 | €211,894 | €246,847 | €358,586 | €322,509 | €1,845,823 | €2,495,761 |
| AMAZON EU (FBA) · NET REVENUE | €127,000 | €108,247 | €127,924 | €140,331 | €152,575 | €139,617 | €125,727 | €122,489 | €149,074 | €173,665 | €252,277 | €226,895 | €145,603 | €139,473 | €161,573 | €171,923 | €186,554 | €186,221 | €181,666 | €182,911 | €211,894 | €246,847 | €358,586 | €322,509 | €1,845,823 | €2,495,761 |
| AMAZON EU (FBA) · Units returned (memo) | 189 | 191 | 211 | 191 | 219 | 222 | 180 | 211 | 213.16 | 247.71 | 358.96 | 322.05 | 206.16 | 196.99 | 227.64 | 241.63 | 261.55 | 260.44 | 253.44 | 254.55 | 294.16 | 341.84 | 495.36 | 444.43 | 2,755.87 | 3,478.18 |
| AMAZON EU (FBA) · Cost of goods shipped | −€50,537 | −€43,966 | −€52,240 | −€56,404 | −€61,678 | −€56,943 | −€50,999 | −€50,545 | −€60,524 | −€70,393 | −€102,091 | −€91,669 | −€58,730 | −€56,165 | −€64,959 | −€69,007 | −€74,757 | −€74,502 | −€72,561 | −€72,939 | −€84,359 | −€98,114 | −€142,294 | −€127,769 | −€747,988 | −€996,157 |
| AMAZON EU (FBA) · Returned stock recovered to inventory | €2,377 | €2,276 | €2,990 | €2,357 | €2,801 | €3,160 | €2,219 | €2,547 | €2,966 | €3,449 | €5,002 | €4,492 | €2,878 | €2,752 | €3,183 | €3,381 | €3,663 | €3,651 | €3,555 | €3,574 | €4,134 | €4,808 | €6,972 | €6,261 | €36,636 | €48,812 |
| AMAZON EU (FBA) · COST OF GOODS SOLD | −€48,160 | −€41,690 | −€49,250 | −€54,047 | −€58,877 | −€53,783 | −€48,780 | −€47,998 | −€57,559 | −€66,944 | −€97,088 | −€87,178 | −€55,852 | −€53,413 | −€61,776 | −€65,626 | −€71,094 | −€70,852 | −€69,006 | −€69,365 | −€80,225 | −€93,306 | −€135,321 | −€121,508 | −€711,352 | −€947,345 |
| AMAZON EU (FBA) · GROSS PROFIT | €78,840 | €66,558 | €78,674 | €86,285 | €93,698 | €85,834 | €76,947 | €74,491 | €91,516 | €106,721 | €155,189 | €139,718 | €89,751 | €86,060 | €99,797 | €106,298 | €115,460 | €115,369 | €112,660 | €113,546 | €131,669 | €153,541 | €223,265 | €201,001 | €1,134,470 | €1,548,416 |
| AMAZON EU (FBA) · Gross margin % | 62.1% | 61.5% | 61.5% | 61.5% | 61.4% | 61.5% | 61.2% | 60.8% | 61.4% | 61.5% | 61.5% | 61.6% | 61.6% | 61.7% | 61.8% | 61.8% | 61.9% | 62.0% | 62.0% | 62.1% | 62.1% | 62.2% | 62.3% | 62.3% | 61.5% | 62.0% |
| AMAZON EU (FBA) · Referral fees incl. refund administration fee | −€19,369 | −€16,544 | −€19,515 | −€21,360 | −€23,238 | −€21,297 | −€19,131 | −€18,702 | −€22,711 | −€26,457 | −€38,433 | −€34,567 | −€22,182 | −€21,248 | −€24,615 | −€26,192 | −€28,421 | −€28,370 | −€27,676 | −€27,866 | −€32,281 | −€37,606 | −€54,629 | −€49,133 | −€281,324 | −€380,220 |
| AMAZON EU (FBA) · FBA fulfilment fees | −€13,671 | −€11,760 | −€13,932 | −€15,523 | −€16,386 | −€15,772 | −€13,915 | −€13,859 | −€16,292 | −€18,932 | −€27,434 | −€24,614 | −€15,756 | −€15,056 | −€17,398 | −€18,467 | −€19,990 | −€19,905 | −€19,370 | −€19,455 | −€22,482 | −€26,126 | −€37,860 | −€33,967 | −€202,090 | −€265,833 |
| AMAZON EU (FBA) · FBA storage, aged inventory and other fees | −€1,527 | −€1,223 | −€1,367 | −€1,641 | −€1,598 | −€3,382 | −€1,423 | −€1,285 | −€1,675 | −€5,450 | −€7,897 | −€7,085 | −€1,620 | −€1,548 | −€1,789 | −€1,899 | −€2,055 | −€2,046 | −€1,991 | −€2,000 | −€2,311 | −€7,521 | −€10,898 | −€9,777 | −€35,553 | −€45,454 |
| AMAZON EU (FBA) · FBA inbound placement and freight | −€1,230 | −€992 | −€1,135 | −€1,376 | −€1,462 | −€1,339 | −€1,151 | −€1,113 | −€1,309 | −€1,522 | −€2,205 | −€1,978 | −€1,266 | −€1,210 | −€1,398 | −€1,484 | −€1,607 | −€1,600 | −€1,557 | −€1,564 | −€1,807 | −€2,100 | −€3,043 | −€2,730 | −€16,812 | −€21,366 |
| AMAZON EU (FBA) · Total variable channel costs | −€35,797 | −€30,519 | −€35,949 | −€39,900 | −€42,684 | −€41,790 | −€35,620 | −€34,959 | −€41,987 | −€52,361 | −€75,970 | −€68,244 | −€40,825 | −€39,062 | −€45,200 | −€48,042 | −€52,072 | −€51,921 | −€50,595 | −€50,885 | −€58,882 | −€73,353 | −€106,430 | −€95,607 | −€535,779 | −€712,873 |
| AMAZON EU (FBA) · CONTRIBUTION BEFORE MARKETING (CM1) | €43,043 | €36,039 | €42,725 | €46,385 | €51,014 | €44,044 | €41,327 | €39,532 | €49,529 | €54,360 | €79,219 | €71,474 | €48,927 | €46,998 | €54,597 | €58,255 | €63,387 | €63,448 | €62,066 | €62,661 | €72,787 | €80,188 | €116,835 | €105,394 | €598,691 | €835,543 |
| AMAZON EU (FBA) · CM1 % | 33.9% | 33.3% | 33.4% | 33.1% | 33.4% | 31.5% | 32.9% | 32.3% | 33.2% | 31.3% | 31.4% | 31.5% | 33.6% | 33.7% | 33.8% | 33.9% | 34.0% | 34.1% | 34.2% | 34.3% | 34.4% | 32.5% | 32.6% | 32.7% | 32.4% | 33.5% |
| AMAZON EU (FBA) · Amazon advertising | −€11,057 | −€9,410 | −€11,456 | −€13,283 | −€15,111 | −€13,890 | −€12,615 | −€11,563 | −€12,671 | −€14,762 | −€21,444 | −€19,286 | −€12,376 | −€11,855 | −€13,734 | −€14,613 | −€15,857 | −€15,829 | −€15,442 | −€15,547 | −€18,011 | −€20,982 | −€30,480 | −€27,413 | −€166,547 | −€212,140 |
| AMAZON EU (FBA) · CONTRIBUTION AFTER MARKETING (CM2) | €31,986 | €26,629 | €31,269 | €33,102 | €35,903 | €30,154 | €28,712 | €27,969 | €36,858 | €39,599 | €57,775 | €52,188 | €36,550 | €35,143 | €40,863 | €43,642 | €47,530 | €47,619 | €46,624 | €47,114 | €54,776 | €59,206 | €86,355 | €77,981 | €432,144 | €623,404 |
| AMAZON EU (FBA) · CM2 % | 25.2% | 24.6% | 24.4% | 23.6% | 23.5% | 21.6% | 22.8% | 22.8% | 24.7% | 22.8% | 22.9% | 23.0% | 25.1% | 25.2% | 25.3% | 25.4% | 25.5% | 25.6% | 25.7% | 25.8% | 25.9% | 24.0% | 24.1% | 24.2% | 23.4% | 25.0% |
| AMAZON EU (FBA) · KPI: gross AOV | €62.77 | €63.12 | €62.91 | €62.38 | €63.87 | €63.34 | €61.06 | €62.35 | €64.00 | €64.15 | €64.31 | €64.47 | €64.63 | €64.79 | €64.95 | €65.11 | €65.27 | €65.43 | €65.59 | €65.75 | €65.92 | €66.08 | €66.24 | €66.41 | €63.39 | €65.66 |
| AMAZON EU (FBA) · KPI: net revenue per order | €55.87 | €55.17 | €55.43 | €55.93 | €56.72 | €56.09 | €54.97 | €54.98 | €57.28 | €57.42 | €57.56 | €57.70 | €57.84 | €57.99 | €58.13 | €58.27 | €58.42 | €58.56 | €58.71 | €58.85 | €59.00 | €59.14 | €59.29 | €59.43 | €56.47 | €58.77 |
| AMAZON EU (FBA) · KPI: discount rate % of gross | 3.5% | 4.3% | 4.4% | 3.7% | 4.4% | 3.9% | 3.5% | 3.9% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.5% | 3.8% | 3.5% |
| AMAZON EU (FBA) · KPI: refund rate % of gross | 7.5% | 8.3% | 7.5% | 6.6% | 6.8% | 7.5% | 6.5% | 7.9% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.2% | 7.0% |
| AMAZON EU (FBA) · KPI: variable channel costs % of net revenue | 28.2% | 28.2% | 28.1% | 28.4% | 28.0% | 29.9% | 28.3% | 28.5% | 28.2% | 30.2% | 30.1% | 30.1% | 28.0% | 28.0% | 28.0% | 27.9% | 27.9% | 27.9% | 27.9% | 27.8% | 27.8% | 29.7% | 29.7% | 29.6% | 29.0% | 28.6% |
| AMAZON EU (FBA) · KPI: paid media % of net revenue | 8.7% | 8.7% | 9.0% | 9.5% | 9.9% | 9.9% | 10.0% | 9.4% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 9.0% | 8.5% |
| AMAZON EU (FBA) · KPI: CM2 per order | €14.07 | €13.57 | €13.55 | €13.19 | €13.35 | €12.11 | €12.55 | €12.55 | €14.16 | €13.09 | €13.18 | €13.27 | €14.52 | €14.61 | €14.70 | €14.79 | €14.88 | €14.97 | €15.07 | €15.16 | €15.25 | €14.18 | €14.28 | €14.37 | €13.22 | €14.68 |
| WALMART US (WFS) · Units sold | 243 | 278 | 385 | 495 | 564 | 683 | 709 | 856 | 867.2 | 1,043.65 | 1,566.19 | 1,455.19 | 964.7 | 954.63 | 1,142.45 | 1,255.83 | 1,407.75 | 1,451.69 | 1,463 | 1,521.72 | 1,821.13 | 2,191.67 | 3,289.01 | 3,055.9 | 9,145.23 | 20,519.45 |
| WALMART US (WFS) · Orders | 202 | 233 | 319 | 411 | 472 | 560 | 584 | 707 | 710.82 | 855.45 | 1,283.77 | 1,192.78 | 790.73 | 782.48 | 936.43 | 1,029.37 | 1,153.89 | 1,189.91 | 1,199.18 | 1,247.31 | 1,492.73 | 1,796.45 | 2,695.91 | 2,504.83 | 7,530.82 | 16,819.22 |
| WALMART US (WFS) · Units per order | 1.2 | 1.19 | 1.21 | 1.2 | 1.19 | 1.22 | 1.21 | 1.21 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.22 | 1.21 | 1.22 |
| WALMART US (WFS) · Gross sales ex VAT | €16,345 | €17,952 | €25,738 | €32,270 | €36,827 | €43,729 | €43,183 | €52,974 | €56,246 | €67,858 | €102,084 | €95,083 | €63,189 | €62,684 | €75,202 | €82,869 | €93,123 | €96,266 | €97,256 | €101,409 | €121,661 | €146,776 | €220,808 | €205,664 | €590,289 | €1,366,907 |
| WALMART US (WFS) · Discounts and coupons | −€792 | −€958 | −€1,258 | −€1,634 | −€2,019 | −€2,066 | −€2,066 | −€2,350 | −€2,531 | −€3,054 | −€4,594 | −€4,279 | −€2,844 | −€2,821 | −€3,384 | −€3,729 | −€4,191 | −€4,332 | −€4,377 | −€4,563 | −€5,475 | −€6,605 | −€9,936 | −€9,255 | −€27,600 | −€61,511 |
| WALMART US (WFS) · Refunds and returns | −€1,516 | −€1,656 | −€2,269 | −€3,042 | −€3,086 | −€3,414 | −€3,622 | −€4,513 | −€4,500 | −€5,429 | −€8,167 | −€7,607 | −€5,055 | −€5,015 | −€6,016 | −€6,630 | −€7,450 | −€7,701 | −€7,780 | −€8,113 | −€9,733 | −€11,742 | −€17,665 | −€16,453 | −€48,819 | −€109,353 |
| WALMART US (WFS) · Net product revenue | €14,036 | €15,338 | €22,212 | €27,595 | €31,722 | €38,248 | €37,496 | €46,111 | €49,216 | €59,375 | €89,324 | €83,197 | €55,291 | €54,848 | €65,802 | €72,510 | €81,482 | €84,233 | €85,099 | €88,733 | €106,453 | €128,429 | €193,207 | €179,956 | €513,869 | €1,196,043 |
| WALMART US (WFS) · NET REVENUE | €14,036 | €15,338 | €22,212 | €27,595 | €31,722 | €38,248 | €37,496 | €46,111 | €49,216 | €59,375 | €89,324 | €83,197 | €55,291 | €54,848 | €65,802 | €72,510 | €81,482 | €84,233 | €85,099 | €88,733 | €106,453 | €128,429 | €193,207 | €179,956 | €513,869 | €1,196,043 |
| WALMART US (WFS) · Units returned (memo) | 21 | 26 | 32 | 47 | 48 | 53 | 56 | 66 | 69.38 | 83.49 | 125.3 | 116.42 | 77.18 | 76.37 | 91.4 | 100.47 | 112.62 | 116.14 | 117.04 | 121.74 | 145.69 | 175.33 | 263.12 | 244.47 | 743.58 | 1,641.56 |
| WALMART US (WFS) · Cost of goods shipped | −€5,066 | −€5,746 | −€8,299 | −€10,565 | −€12,384 | −€14,764 | −€14,931 | −€18,664 | −€18,791 | −€22,633 | −€33,993 | −€31,610 | −€20,973 | −€20,771 | −€24,878 | −€27,370 | −€30,706 | −€31,691 | −€31,965 | −€33,275 | −€39,855 | −€48,004 | −€72,099 | −€67,045 | −€197,448 | −€448,634 |
| WALMART US (WFS) · Returned stock recovered to inventory | €269 | €375 | €432 | €573 | €675 | €741 | €775 | €929 | €1,052 | €1,267 | €1,904 | €1,770 | €1,174 | €1,163 | €1,393 | €1,533 | €1,720 | €1,775 | €1,790 | €1,863 | €2,232 | €2,688 | €4,038 | €3,755 | €10,762 | €25,123 |
| WALMART US (WFS) · COST OF GOODS SOLD | −€4,797 | −€5,371 | −€7,867 | −€9,992 | −€11,709 | −€14,023 | −€14,156 | −€17,735 | −€17,739 | −€21,365 | −€32,089 | −€29,840 | −€19,798 | −€19,608 | −€23,485 | −€25,837 | −€28,987 | −€29,917 | −€30,175 | −€31,412 | −€37,623 | −€45,316 | −€68,062 | −€63,290 | −€186,686 | −€423,510 |
| WALMART US (WFS) · GROSS PROFIT | €9,239 | €9,967 | €14,344 | €17,602 | €20,012 | €24,225 | €23,340 | €28,376 | €31,477 | €38,010 | €57,234 | €53,358 | €35,492 | €35,240 | €42,317 | €46,673 | €52,496 | €54,317 | €54,924 | €57,321 | €68,830 | €83,113 | €125,145 | €116,666 | €327,184 | €772,533 |
| WALMART US (WFS) · Gross margin % | 65.8% | 65.0% | 64.6% | 63.8% | 63.1% | 63.3% | 62.2% | 61.5% | 64.0% | 64.0% | 64.1% | 64.1% | 64.2% | 64.3% | 64.3% | 64.4% | 64.4% | 64.5% | 64.5% | 64.6% | 64.7% | 64.7% | 64.8% | 64.8% | 63.7% | 64.6% |
| WALMART US (WFS) · Referral fees | −€2,105 | −€2,301 | −€3,332 | −€4,139 | −€4,759 | −€5,737 | −€5,624 | −€6,917 | −€7,382 | −€8,906 | −€13,399 | −€12,480 | −€8,294 | −€8,227 | −€9,870 | −€10,877 | −€12,222 | −€12,635 | −€12,765 | −€13,310 | −€15,968 | −€19,264 | −€28,981 | −€26,993 | −€77,081 | −€179,407 |
| WALMART US (WFS) · WFS fulfilment fees | −€1,489 | −€1,662 | −€2,266 | −€2,878 | −€3,218 | −€3,886 | −€3,954 | −€4,860 | −€5,031 | −€6,055 | −€9,087 | −€8,443 | −€5,597 | −€5,539 | −€6,628 | −€7,286 | −€8,168 | −€8,423 | −€8,488 | −€8,829 | −€10,566 | −€12,716 | −€19,082 | −€17,730 | −€52,830 | −€119,052 |
| WALMART US (WFS) · WFS storage fees | −€126 | −€153 | −€182 | −€263 | −€345 | −€372 | −€376 | −€463 | −€475 | −€571 | −€857 | −€796 | −€528 | −€522 | −€625 | −€687 | −€770 | −€794 | −€801 | −€833 | −€996 | −€1,199 | −€1,800 | −€1,672 | −€4,979 | −€11,228 |
| WALMART US (WFS) · Total variable channel costs | −€3,721 | −€4,115 | −€5,779 | −€7,281 | −€8,321 | −€9,995 | −€9,955 | −€12,240 | −€12,888 | −€15,532 | −€23,342 | −€21,719 | −€14,418 | −€14,288 | −€17,124 | −€18,850 | −€21,160 | −€21,852 | −€22,053 | −€22,971 | −€27,530 | −€33,179 | −€49,863 | −€46,395 | −€134,890 | −€309,686 |
| WALMART US (WFS) · CONTRIBUTION BEFORE MARKETING (CM1) | €5,518 | €5,851 | €8,565 | €10,321 | €11,691 | €14,230 | €13,385 | €16,135 | €18,589 | €22,477 | €33,892 | €31,639 | €21,074 | €20,952 | €25,193 | €27,823 | €31,335 | €32,465 | €32,871 | €34,350 | €41,299 | €49,933 | €75,282 | €70,270 | €192,294 | €462,848 |
| WALMART US (WFS) · CM1 % | 39.3% | 38.1% | 38.6% | 37.4% | 36.9% | 37.2% | 35.7% | 35.0% | 37.8% | 37.9% | 37.9% | 38.0% | 38.1% | 38.2% | 38.3% | 38.4% | 38.5% | 38.5% | 38.6% | 38.7% | 38.8% | 38.9% | 39.0% | 39.0% | 37.4% | 38.7% |
| WALMART US (WFS) · Walmart Connect advertising | −€2,057 | −€2,387 | −€3,218 | −€3,833 | −€4,101 | −€5,045 | −€4,421 | −€6,129 | −€4,922 | −€5,938 | −€8,932 | −€8,320 | −€5,529 | −€5,485 | −€6,580 | −€7,251 | −€8,148 | −€8,423 | −€8,510 | −€8,873 | −€10,645 | −€12,843 | −€19,321 | −€17,996 | −€59,303 | −€119,604 |
| WALMART US (WFS) · CONTRIBUTION AFTER MARKETING (CM2) | €3,461 | €3,464 | €5,347 | €6,488 | €7,590 | €9,185 | €8,964 | €10,006 | €13,667 | €16,540 | €24,959 | €23,319 | €15,545 | €15,467 | €18,613 | €20,572 | €23,187 | €24,041 | €24,361 | €25,476 | €30,654 | €37,091 | €55,961 | €52,275 | €132,991 | €343,243 |
| WALMART US (WFS) · CM2 % | 24.7% | 22.6% | 24.1% | 23.5% | 23.9% | 24.0% | 23.9% | 21.7% | 27.8% | 27.9% | 27.9% | 28.0% | 28.1% | 28.2% | 28.3% | 28.4% | 28.5% | 28.5% | 28.6% | 28.7% | 28.8% | 28.9% | 29.0% | 29.0% | 25.9% | 28.7% |
| WALMART US (WFS) · KPI: gross AOV | €80.92 | €77.05 | €80.68 | €78.52 | €78.02 | €78.09 | €73.94 | €74.93 | €79.13 | €79.32 | €79.52 | €79.72 | €79.91 | €80.11 | €80.31 | €80.50 | €80.70 | €80.90 | €81.10 | €81.30 | €81.50 | €81.70 | €81.90 | €82.11 | €78.38 | €81.27 |
| WALMART US (WFS) · KPI: net revenue per order | €69.49 | €65.83 | €69.63 | €67.14 | €67.21 | €68.30 | €64.20 | €65.22 | €69.24 | €69.41 | €69.58 | €69.75 | €69.92 | €70.10 | €70.27 | €70.44 | €70.62 | €70.79 | €70.96 | €71.14 | €71.31 | €71.49 | €71.67 | €71.84 | €68.24 | €71.11 |
| WALMART US (WFS) · KPI: discount rate % of gross | 4.8% | 5.3% | 4.9% | 5.1% | 5.5% | 4.7% | 4.8% | 4.4% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.5% | 4.7% | 4.5% |
| WALMART US (WFS) · KPI: refund rate % of gross | 9.3% | 9.2% | 8.8% | 9.4% | 8.4% | 7.8% | 8.4% | 8.5% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.0% | 8.3% | 8.0% |
| WALMART US (WFS) · KPI: variable channel costs % of net revenue | 26.5% | 26.8% | 26.0% | 26.4% | 26.2% | 26.1% | 26.5% | 26.5% | 26.2% | 26.2% | 26.1% | 26.1% | 26.1% | 26.1% | 26.0% | 26.0% | 26.0% | 25.9% | 25.9% | 25.9% | 25.9% | 25.8% | 25.8% | 25.8% | 26.2% | 25.9% |
| WALMART US (WFS) · KPI: paid media % of net revenue | 14.7% | 15.6% | 14.5% | 13.9% | 12.9% | 13.2% | 11.8% | 13.3% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 10.0% | 11.5% | 10.0% |
| WALMART US (WFS) · KPI: CM2 per order | €17.13 | €14.87 | €16.76 | €15.79 | €16.08 | €16.40 | €15.35 | €14.15 | €19.23 | €19.33 | €19.44 | €19.55 | €19.66 | €19.77 | €19.88 | €19.99 | €20.09 | €20.20 | €20.31 | €20.42 | €20.54 | €20.65 | €20.76 | €20.87 | €17.66 | €20.41 |
| ALL CHANNELS · Orders | 4,190 | 3,892 | 4,581 | 4,860 | 5,350 | 5,184 | 4,878 | 4,913 | 5,446.82 | 6,349.94 | 9,232.54 | 8,312.41 | 5,340.76 | 5,123.03 | 5,944.12 | 6,336 | 6,888.51 | 6,890.85 | 6,737.93 | 6,801.23 | 7,900.4 | 9,230.64 | 13,451.26 | 12,138.68 | 67,189.71 | 92,783.43 |
| ALL CHANNELS · Units sold | 5,156 | 4,804 | 5,685 | 6,001 | 6,619 | 6,362 | 5,971 | 6,096 | 6,856.32 | 7,990.88 | 11,615.1 | 10,454.52 | 6,715.13 | 6,439.48 | 7,469.36 | 7,959.41 | 8,650.89 | 8,651.21 | 8,456.62 | 8,533.43 | 9,909.46 | 11,574.34 | 16,861.25 | 15,211.06 | 83,610.83 | 116,431.64 |
| ALL CHANNELS · Gross sales ex VAT | €299,665 | €283,211 | €331,649 | €349,638 | €391,153 | €372,982 | €344,638 | €356,147 | €405,153 | €473,703 | €690,751 | €623,726 | €401,919 | €386,663 | €449,953 | €481,029 | €524,519 | €526,248 | €516,093 | €522,488 | €608,735 | €713,351 | €1,042,630 | €943,706 | €4,922,416 | €7,117,335 |
| ALL CHANNELS · Discounts and coupons | −€17,019 | −€18,803 | −€21,524 | −€21,758 | −€23,482 | −€22,489 | −€21,694 | −€21,400 | −€22,037 | −€25,730 | −€37,469 | −€33,786 | −€21,741 | −€20,886 | −€24,269 | −€25,907 | −€28,208 | −€28,258 | −€27,670 | −€27,970 | −€32,535 | −€38,066 | −€55,547 | −€50,194 | −€287,191 | −€381,250 |
| ALL CHANNELS · Refunds and returns | −€20,746 | −€19,305 | −€22,416 | −€23,554 | −€26,383 | −€26,154 | −€23,212 | −€27,042 | −€26,188 | −€30,661 | −€44,772 | −€40,485 | −€26,126 | −€25,171 | −€29,335 | −€31,410 | −€34,303 | −€34,471 | −€33,861 | −€34,338 | −€40,073 | −€47,041 | −€68,875 | −€62,451 | −€330,917 | −€467,454 |
| ALL CHANNELS · Shipping income | €5,655 | €5,759 | €6,668 | €6,672 | €7,610 | €7,608 | €6,829 | €6,827 | €7,467 | €8,645 | €12,481 | €11,156 | €7,115 | €6,774 | €7,799 | €8,247 | €8,894 | €8,823 | €8,555 | €8,560 | €9,856 | €11,411 | €16,475 | €14,726 | €93,376 | €117,234 |
| ALL CHANNELS · NET REVENUE | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €364,395 | €425,957 | €620,992 | €560,611 | €361,168 | €347,380 | €404,147 | €431,959 | €470,902 | €472,342 | €463,117 | €468,741 | €545,982 | €639,656 | €934,683 | €845,787 | €4,397,685 | €6,385,864 |
| ALL CHANNELS · Units returned (memo) | 342 | 334 | 404 | 401 | 457 | 453 | 410 | 452 | 444.45 | 518.67 | 754.9 | 680.39 | 437.63 | 420.25 | 488.16 | 520.94 | 567.04 | 567.92 | 556 | 561.93 | 653.58 | 764.63 | 1,115.74 | 1,008.24 | 5,651.42 | 7,662.05 |
| ALL CHANNELS · Cost of goods shipped | −€101,787 | −€96,107 | −€113,931 | −€120,210 | −€135,206 | −€129,855 | −€120,312 | −€124,320 | −€140,372 | −€163,775 | −€238,312 | −€214,733 | −€138,078 | −€132,556 | −€153,927 | −€164,209 | −€178,677 | −€178,886 | −€175,063 | −€176,857 | −€205,615 | −€240,441 | −€350,684 | −€316,739 | −€1,698,920 | −€2,411,733 |
| ALL CHANNELS · Returned stock recovered | €4,379 | €4,195 | €5,358 | €4,977 | €6,033 | €6,515 | €5,325 | €5,839 | €6,369 | €7,441 | €10,842 | €9,783 | €6,300 | €6,057 | €7,044 | €7,526 | €8,201 | €8,224 | €8,061 | €8,157 | €9,499 | €11,127 | €16,257 | €14,709 | €77,055 | €111,162 |
| ALL CHANNELS · COST OF GOODS SOLD | −€97,408 | −€91,912 | −€108,573 | −€115,233 | −€129,173 | −€123,340 | −€114,987 | −€118,481 | −€134,003 | −€156,335 | −€227,470 | −€204,950 | −€131,778 | −€126,499 | −€146,883 | −€156,684 | −€170,475 | −€170,662 | −€167,002 | −€168,700 | −€196,115 | −€229,314 | −€334,426 | −€302,030 | −€1,621,865 | −€2,300,570 |
| ALL CHANNELS · GROSS PROFIT | €170,146 | €158,950 | €185,805 | €195,765 | €219,725 | €208,607 | €191,574 | €196,051 | €230,392 | €269,622 | €393,522 | €355,661 | €229,389 | €220,881 | €257,264 | €275,275 | €300,427 | €301,680 | €296,115 | €300,041 | €349,867 | €410,342 | €600,256 | €543,757 | €2,775,820 | €4,085,294 |
| ALL CHANNELS · Marketplace, referral and payment fees | −€25,180 | −€22,539 | −€27,026 | −€29,644 | −€32,835 | −€31,540 | −€28,941 | −€29,922 | −€34,842 | −€40,876 | −€59,813 | −€54,200 | −€35,051 | −€33,843 | −€39,528 | −€42,416 | −€46,427 | −€46,759 | −€46,035 | −€46,789 | −€54,731 | −€64,396 | −€94,505 | −€85,892 | −€417,358 | −€636,373 |
| ALL CHANNELS · Fulfilment, shipping, storage and inbound | −€34,761 | −€32,864 | −€38,713 | −€41,454 | −€45,080 | −€46,109 | −€41,415 | −€41,677 | −€46,008 | −€57,105 | −€82,961 | −€74,631 | −€44,994 | −€43,131 | −€50,009 | −€53,269 | −€57,873 | −€57,852 | −€56,527 | −€57,016 | −€66,182 | −€82,102 | −€119,517 | −€107,740 | −€582,779 | −€796,213 |
| ALL CHANNELS · Total variable channel costs | −€59,941 | −€55,402 | −€65,738 | −€71,098 | −€77,915 | −€77,649 | −€70,357 | −€71,599 | −€80,850 | −€97,982 | −€142,775 | −€128,831 | −€80,045 | −€76,974 | −€89,537 | −€95,686 | −€104,300 | −€104,611 | −€102,562 | −€103,806 | −€120,912 | −€146,497 | −€214,022 | −€193,632 | −€1,000,137 | −€1,432,585 |
| ALL CHANNELS · CONTRIBUTION BEFORE MARKETING (CM1) | €110,205 | €103,548 | €120,066 | €124,667 | €141,810 | €130,957 | €121,218 | €124,452 | €149,542 | €171,640 | €250,747 | €226,829 | €149,344 | €143,906 | €167,727 | €179,590 | €196,126 | €197,069 | €193,553 | €196,236 | €228,955 | €263,844 | €386,234 | €350,125 | €1,775,683 | €2,652,708 |
| ALL CHANNELS · Paid media: Meta | −€14,925 | −€15,728 | −€19,266 | −€17,843 | −€20,699 | −€20,117 | −€19,621 | −€20,485 | −€19,767 | −€22,957 | −€33,248 | −€29,812 | −€19,073 | −€18,214 | −€21,036 | −€22,316 | −€24,141 | −€24,025 | −€23,366 | −€23,455 | −€27,089 | −€31,461 | −€45,564 | −€40,855 | −€254,467 | −€320,593 |
| ALL CHANNELS · Paid media: Google | −€6,396 | −€6,740 | −€8,257 | −€7,647 | −€8,871 | −€8,621 | −€8,409 | −€8,779 | −€8,471 | −€9,839 | −€14,249 | −€12,776 | −€8,174 | −€7,806 | −€9,015 | −€9,564 | −€10,346 | −€10,296 | −€10,014 | −€10,052 | −€11,609 | −€13,483 | −€19,527 | −€17,509 | −€109,055 | −€137,397 |
| ALL CHANNELS · Amazon advertising | −€11,057 | −€9,410 | −€11,456 | −€13,283 | −€15,111 | −€13,890 | −€12,615 | −€11,563 | −€12,671 | −€14,762 | −€21,444 | −€19,286 | −€12,376 | −€11,855 | −€13,734 | −€14,613 | −€15,857 | −€15,829 | −€15,442 | −€15,547 | −€18,011 | −€20,982 | −€30,480 | −€27,413 | −€166,547 | −€212,140 |
| ALL CHANNELS · Walmart Connect advertising | −€2,057 | −€2,387 | −€3,218 | −€3,833 | −€4,101 | −€5,045 | −€4,421 | −€6,129 | −€4,922 | −€5,938 | −€8,932 | −€8,320 | −€5,529 | −€5,485 | −€6,580 | −€7,251 | −€8,148 | −€8,423 | −€8,510 | −€8,873 | −€10,645 | −€12,843 | −€19,321 | −€17,996 | −€59,303 | −€119,604 |
| ALL CHANNELS · Total paid media | −€34,435 | −€34,265 | −€42,197 | −€42,606 | −€48,782 | −€47,673 | −€45,066 | −€46,956 | −€45,831 | −€53,495 | −€77,872 | −€70,194 | −€45,152 | −€43,360 | −€50,365 | −€53,744 | −€58,492 | −€58,573 | −€57,331 | −€57,927 | −€67,354 | −€78,769 | −€114,892 | −€103,774 | −€589,372 | −€789,734 |
| ALL CHANNELS · CONTRIBUTION AFTER MARKETING (CM2) | €75,770 | €69,283 | €77,869 | €82,061 | €93,027 | €83,284 | €76,152 | €77,496 | €103,712 | €118,145 | €172,875 | €156,636 | €104,192 | €100,546 | €117,361 | €125,846 | €137,634 | €138,496 | €136,221 | €138,308 | €161,600 | €185,075 | €271,342 | €246,351 | €1,186,311 | €1,862,974 |
| ALL CHANNELS · Gross margin % | 63.6% | 63.4% | 63.1% | 62.9% | 63.0% | 62.8% | 62.5% | 62.3% | 63.2% | 63.3% | 63.4% | 63.4% | 63.5% | 63.6% | 63.7% | 63.7% | 63.8% | 63.9% | 63.9% | 64.0% | 64.1% | 64.2% | 64.2% | 64.3% | 63.1% | 64.0% |
| ALL CHANNELS · CM1 % | 41.2% | 41.3% | 40.8% | 40.1% | 40.6% | 39.5% | 39.5% | 39.6% | 41.0% | 40.3% | 40.4% | 40.5% | 41.4% | 41.4% | 41.5% | 41.6% | 41.6% | 41.7% | 41.8% | 41.9% | 41.9% | 41.2% | 41.3% | 41.4% | 40.4% | 41.5% |
| ALL CHANNELS · CM2 % | 28.3% | 27.6% | 26.5% | 26.4% | 26.7% | 25.1% | 24.8% | 24.6% | 28.5% | 27.7% | 27.8% | 27.9% | 28.8% | 28.9% | 29.0% | 29.1% | 29.2% | 29.3% | 29.4% | 29.5% | 29.6% | 28.9% | 29.0% | 29.1% | 27.0% | 29.2% |
| ALL CHANNELS · Paid media % of net revenue | 12.9% | 13.7% | 14.3% | 13.7% | 14.0% | 14.4% | 14.7% | 14.9% | 12.6% | 12.6% | 12.5% | 12.5% | 12.5% | 12.5% | 12.5% | 12.4% | 12.4% | 12.4% | 12.4% | 12.4% | 12.3% | 12.3% | 12.3% | 12.3% | 13.4% | 12.4% |
| ALL CHANNELS · Marketing efficiency ratio (net revenue / total paid media) | 7.77 | 7.32 | 6.98 | 7.3 | 7.15 | 6.96 | 6.8 | 6.7 | 7.95 | 7.96 | 7.97 | 7.99 | 8 | 8.01 | 8.02 | 8.04 | 8.05 | 8.06 | 8.08 | 8.09 | 8.11 | 8.12 | 8.14 | 8.15 | 7.46 | 8.09 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GROWTH AND MARGIN · Net revenue | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €364,395 | €425,957 | €620,992 | €560,611 | €361,168 | €347,380 | €404,147 | €431,959 | €470,902 | €472,342 | €463,117 | €468,741 | €545,982 | €639,656 | €934,683 | €845,787 | €4,397,685 | €6,385,864 |
| GROWTH AND MARGIN · Growth vs prior month | — | -6.2% | 17.3% | 5.6% | 12.2% | -4.9% | -7.6% | 2.6% | 15.9% | 16.9% | 45.8% | -9.7% | -35.6% | -3.8% | 16.3% | 6.9% | 9.0% | 0.3% | -2.0% | 1.2% | 16.5% | 17.2% | 46.1% | -9.5% | — | — |
| GROWTH AND MARGIN · Growth vs same month prior year | — | — | — | — | — | — | — | — | — | — | — | — | 35.0% | 38.5% | 37.3% | 38.9% | 35.0% | 42.3% | 51.1% | 49.0% | 49.8% | 50.2% | 50.5% | 50.9% | — | 45.2% |
| GROWTH AND MARGIN · Gross margin % | 62.2% | 61.5% | 63.5% | 65.9% | 65.8% | 61.4% | 64.4% | 60.7% | 64.0% | 62.3% | 63.9% | 63.5% | 64.0% | 63.4% | 63.5% | 63.5% | 63.6% | 63.7% | 63.9% | 63.9% | 63.8% | 63.9% | 63.7% | 64.3% | 63.4% | 63.8% |
| GROWTH AND MARGIN · CM1 % | 40.6% | 39.4% | 41.1% | 43.0% | 43.4% | 38.0% | 41.6% | 37.8% | 41.8% | 39.2% | 40.7% | 40.6% | 42.3% | 41.2% | 41.3% | 41.3% | 41.4% | 41.5% | 41.8% | 41.7% | 41.5% | 40.9% | 40.5% | 41.6% | 40.6% | 41.3% |
| GROWTH AND MARGIN · CM2 % | 28.2% | 25.7% | 26.7% | 29.3% | 29.4% | 23.6% | 27.0% | 22.8% | 29.3% | 26.6% | 28.0% | 28.2% | 30.0% | 28.7% | 28.8% | 28.8% | 29.0% | 29.1% | 29.4% | 29.4% | 29.1% | 28.5% | 28.1% | 29.3% | 27.2% | 28.9% |
| GROWTH AND MARGIN · EBITDA % | 0.5% | -4.0% | 0.8% | 4.0% | 6.7% | -0.9% | 1.2% | -3.3% | 6.9% | 6.6% | 13.1% | 12.0% | 5.2% | 1.1% | 4.9% | 6.3% | 8.3% | 8.5% | 8.5% | 8.6% | 11.0% | 13.0% | 17.0% | 17.4% | 5.0% | 10.6% |
| GROWTH AND MARGIN · EBITDA | €1,509 | −€9,916 | €2,270 | €12,347 | €23,379 | −€3,007 | €3,675 | −€10,363 | €24,995 | €27,914 | €80,211 | €67,762 | €19,165 | €3,704 | €19,902 | €27,284 | €39,148 | €40,244 | €39,494 | €40,512 | €59,831 | €82,752 | €156,849 | €147,875 | €220,777 | €676,761 |
| COMMERCIAL · Orders (all channels) | 4,190 | 3,892 | 4,581 | 4,860 | 5,350 | 5,184 | 4,878 | 4,913 | 5,446.82 | 6,349.94 | 9,232.54 | 8,312.41 | 5,340.76 | 5,123.03 | 5,944.12 | 6,336 | 6,888.51 | 6,890.85 | 6,737.93 | 6,801.23 | 7,900.4 | 9,230.64 | 13,451.26 | 12,138.68 | 67,189.71 | 92,783.43 |
| COMMERCIAL · Blended net revenue per order | €63.86 | €64.46 | €64.26 | €63.99 | €65.21 | €64.03 | €62.85 | €64.02 | €66.90 | €67.08 | €67.26 | €67.44 | €67.62 | €67.81 | €67.99 | €68.18 | €68.36 | €68.55 | €68.73 | €68.92 | €69.11 | €69.30 | €69.49 | €69.68 | €65.45 | €68.83 |
| COMMERCIAL · Refund rate % of gross sales | 6.9% | 6.8% | 6.8% | 6.7% | 6.7% | 7.0% | 6.7% | 7.6% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.5% | 6.6% | 6.6% | 6.6% | 6.6% | 6.6% | 6.6% | 6.6% | 6.7% | 6.6% |
| COMMERCIAL · Paid media % of net revenue | 12.9% | 13.7% | 14.3% | 13.7% | 14.0% | 14.4% | 14.7% | 14.9% | 12.6% | 12.6% | 12.5% | 12.5% | 12.5% | 12.5% | 12.5% | 12.4% | 12.4% | 12.4% | 12.4% | 12.4% | 12.3% | 12.3% | 12.3% | 12.3% | 13.4% | 12.4% |
| COMMERCIAL · Marketing efficiency ratio (net revenue / paid media) | 7.77 | 7.32 | 6.98 | 7.3 | 7.15 | 6.96 | 6.8 | 6.7 | 7.95 | 7.96 | 7.97 | 7.99 | 8 | 8.01 | 8.02 | 8.04 | 8.05 | 8.06 | 8.08 | 8.09 | 8.11 | 8.12 | 8.14 | 8.15 | 7.46 | 8.09 |
| COMMERCIAL · Shopify EU (DTC): channel ROAS proxy (net revenue / paid media) | 5.93 | 5.66 | 5.24 | 5.61 | 5.57 | 5.36 | 5.11 | 4.99 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.88 | 5.61 | 5.88 |
| COMMERCIAL · Amazon EU (FBA): channel ROAS proxy (net revenue / paid media) | 11.49 | 11.5 | 11.17 | 10.56 | 10.1 | 10.05 | 9.97 | 10.59 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.76 | 11.08 | 11.76 |
| COMMERCIAL · Walmart US (WFS): channel ROAS proxy (net revenue / paid media) | 6.82 | 6.43 | 6.9 | 7.2 | 7.73 | 7.58 | 8.48 | 7.52 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 8.67 | 10 |
| COMMERCIAL · Shopify paid CAC | €20.76 | €22.29 | €23.81 | €23.13 | €22.20 | €21.69 | €24.59 | €25.97 | €21.35 | €21.42 | €21.48 | €21.55 | €21.62 | €21.69 | €21.75 | €21.82 | €21.89 | €21.96 | €22.03 | €22.10 | €22.17 | €22.23 | €22.30 | €22.37 | €22.36 | €22.05 |
| COMMERCIAL · Shopify EU (DTC): CM2 per order | €23.51 | €23.09 | €21.11 | €21.89 | €22.64 | €20.58 | €19.17 | €19.98 | €24.93 | €25.10 | €25.28 | €25.45 | €25.63 | €25.80 | €25.98 | €26.16 | €26.33 | €26.51 | €26.69 | €26.87 | €27.05 | €27.23 | €27.41 | €27.59 | €23.03 | €26.76 |
| COMMERCIAL · Amazon EU (FBA): CM2 per order | €14.07 | €13.57 | €13.55 | €13.19 | €13.35 | €12.11 | €12.55 | €12.55 | €14.16 | €13.09 | €13.18 | €13.27 | €14.52 | €14.61 | €14.70 | €14.79 | €14.88 | €14.97 | €15.07 | €15.16 | €15.25 | €14.18 | €14.28 | €14.37 | €13.22 | €14.68 |
| COMMERCIAL · Walmart US (WFS): CM2 per order | €17.13 | €14.87 | €16.76 | €15.79 | €16.08 | €16.40 | €15.35 | €14.15 | €19.23 | €19.33 | €19.44 | €19.55 | €19.66 | €19.77 | €19.88 | €19.99 | €20.09 | €20.20 | €20.31 | €20.42 | €20.54 | €20.65 | €20.76 | €20.87 | €17.66 | €20.41 |
| COMMERCIAL · Amazon share of net revenue (concentration) | 47.5% | 43.2% | 43.5% | 45.1% | 43.7% | 42.1% | 41.0% | 38.9% | 40.9% | 40.8% | 40.6% | 40.5% | 40.3% | 40.1% | 40.0% | 39.8% | 39.6% | 39.4% | 39.2% | 39.0% | 38.8% | 38.6% | 38.4% | 38.1% | 42.0% | 39.1% |
| WORKING CAPITAL AND CASH · Days of inventory on hand | 223.74 | 202.08 | 182.62 | 138.74 | 135.59 | 123.02 | 120.55 | 97.29 | 110.61 | 118.91 | 59.25 | 66.09 | 128.75 | 106.17 | 100.53 | 90.18 | 83.56 | 75.76 | 80.82 | 96.11 | 90.53 | 120.57 | 69.93 | 80 | 66.09 | 80 |
| WORKING CAPITAL AND CASH · Days receivable (marketplace settlement lag) | 10.02 | 10.79 | 11.51 | 11.48 | 11.76 | 12.03 | 10.71 | 10.81 | 11.31 | 11.28 | 11.34 | 11.4 | 11.54 | 11.6 | 11.66 | 11.72 | 11.79 | 11.85 | 11.92 | 11.99 | 12.06 | 12.06 | 12.14 | 12.21 | 11.4 | 12.21 |
| WORKING CAPITAL AND CASH · Days payable (logistics group) | 34.67 | 30.56 | 24.17 | 26.73 | 28.85 | 29.18 | 29.9 | 30.8 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 |
| WORKING CAPITAL AND CASH · Cash conversion cycle (DIO + DSO - DPO) | 199.09 | 182.3 | 169.96 | 123.49 | 118.5 | 105.87 | 101.36 | 77.3 | 91.92 | 100.19 | 40.59 | 47.49 | 110.28 | 87.77 | 82.19 | 71.9 | 65.34 | 57.62 | 62.74 | 78.1 | 72.59 | 102.63 | 52.06 | 62.21 | 47.49 | 62.21 |
| WORKING CAPITAL AND CASH · Cash at bank | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €312,176 | €305,120 | €422,010 | €664,522 | €545,417 | €512,572 | €588,009 | €465,134 | €554,570 | €628,619 | €374,124 | €397,897 | €261,677 | €171,993 | €376,475 | €674,795 | €664,522 | €674,795 |
| WORKING CAPITAL AND CASH · Cash headroom over the minimum buffer | €246,444 | €228,621 | €323,742 | €178,674 | €303,890 | €345,519 | €182,378 | €241,452 | €162,176 | €155,120 | €272,010 | €514,522 | €395,417 | €362,572 | €438,009 | €315,134 | €404,570 | €478,619 | €224,124 | €247,897 | €111,677 | €21,993 | €226,475 | €524,795 | €514,522 | €524,795 |
| WORKING CAPITAL AND CASH · Net debt / (net cash) | −€3,616 | €6,991 | −€95,392 | €42,369 | −€90,199 | −€139,226 | €16,470 | −€50,096 | €21,643 | €21,113 | −€103,409 | −€353,601 | −€242,225 | −€217,156 | −€300,419 | −€185,418 | −€282,778 | −€364,799 | −€118,327 | −€150,172 | −€22,076 | €59,434 | −€153,273 | −€459,870 | −€353,601 | −€459,870 |
| WORKING CAPITAL AND CASH · Inventory on hand, net | €709,122 | €663,530 | €646,100 | €540,452 | €586,136 | €522,613 | €465,368 | €383,199 | €513,927 | €621,531 | €470,698 | €457,799 | €573,455 | €502,643 | €499,158 | €493,591 | €481,607 | €451,776 | €456,406 | €548,306 | €620,494 | €935,156 | €817,392 | €817,392 | €457,799 | €817,392 |
| WORKING CAPITAL AND CASH · Net working capital | €705,893 | €704,129 | €594,807 | €724,150 | €611,442 | €557,135 | €710,780 | €631,671 | €724,771 | €748,569 | €700,718 | €514,797 | €641,895 | €637,272 | €570,565 | €678,826 | €617,366 | €572,390 | €855,208 | €860,776 | €1,045,655 | €1,206,920 | €1,148,116 | €986,499 | €514,797 | €986,499 |
| WORKING CAPITAL AND CASH · Operating cash flow, trailing three months | €547,770 | €547,770 | €547,770 | €521,754 | €532,361 | €423,178 | €560,939 | €427,171 | €378,143 | €530,340 | €463,774 | €534,012 | €531,983 | €405,961 | €154,269 | €264,145 | €257,714 | €172,951 | €286,452 | €187,592 | €104,071 | €349,043 | €315,698 | €442,294 | — | — |
| WORKING CAPITAL AND CASH · Cash runway in months at the trailing burn (blank if cash generative) | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | n/a | — | — |
| PEOPLE · Headcount (FTE) | 10 | 10 | 10 | 11 | 11 | 11 | 11 | 11 | 11 | 12 | 13 | 13 | 13 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 13 | 14 |
| PEOPLE · Annualised net revenue per FTE | €321,065 | €301,034 | €353,253 | €339,271 | €380,615 | €362,124 | €334,430 | €343,126 | €397,522 | €425,957 | €573,223 | €517,487 | €333,385 | €297,754 | €346,412 | €370,251 | €403,630 | €404,865 | €396,957 | €401,778 | €467,985 | €548,276 | €801,157 | €724,960 | €338,283 | €456,133 |
The connected financial statements
Every month reconciles across the income statement, balance sheet and cash flow. Balance sheet annual columns are closing balances; income and cash-flow annual columns follow the row-specific aggregation in the workbook. Negative forecast cash is an unfunded requirement before new borrowing or corrective action.
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| REVENUE · Shopify EU (DTC): net revenue | €126,518 | €127,277 | €144,242 | €143,072 | €164,601 | €154,082 | €143,338 | €145,932 | €166,105 | €192,917 | €279,391 | €250,518 | €160,274 | €153,059 | €176,773 | €187,525 | €202,866 | €201,888 | €196,352 | €197,097 | €227,635 | €264,380 | €382,889 | €343,322 | €2,037,993 | €2,694,059 |
| REVENUE · Amazon EU (FBA): net revenue | €127,000 | €108,247 | €127,924 | €140,331 | €152,575 | €139,617 | €125,727 | €122,489 | €149,074 | €173,665 | €252,277 | €226,895 | €145,603 | €139,473 | €161,573 | €171,923 | €186,554 | €186,221 | €181,666 | €182,911 | €211,894 | €246,847 | €358,586 | €322,509 | €1,845,823 | €2,495,761 |
| REVENUE · Walmart US (WFS): net revenue | €14,036 | €15,338 | €22,212 | €27,595 | €31,722 | €38,248 | €37,496 | €46,111 | €49,216 | €59,375 | €89,324 | €83,197 | €55,291 | €54,848 | €65,802 | €72,510 | €81,482 | €84,233 | €85,099 | €88,733 | €106,453 | €128,429 | €193,207 | €179,956 | €513,869 | €1,196,043 |
| REVENUE · NET REVENUE PER CHANNELS | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €364,395 | €425,957 | €620,992 | €560,611 | €361,168 | €347,380 | €404,147 | €431,959 | €470,902 | €472,342 | €463,117 | €468,741 | €545,982 | €639,656 | €934,683 | €845,787 | €4,397,685 | €6,385,864 |
| REVENUE · Refund provision movement | €10,031 | −€283 | −€471 | −€868 | −€923 | −€290 | €1,723 | −€1,730 | −€8.77 | −€1,626 | −€7,047 | €2,610 | €6,485 | −€787 | −€663 | −€1,410 | −€834 | −€595 | €794 | −€215 | −€3,194 | −€2,543 | −€10,897 | €3,938 | €1,117 | −€9,920 |
| REVENUE · NET REVENUE | €277,585 | €250,579 | €293,907 | €310,130 | €347,974 | €331,657 | €308,284 | €312,802 | €364,386 | €424,331 | €613,945 | €563,221 | €367,652 | €346,593 | €403,485 | €430,550 | €470,068 | €471,747 | €463,911 | €468,526 | €542,789 | €637,112 | €923,785 | €849,725 | €4,398,801 | €6,375,944 |
| REVENUE · Net revenue growth vs prior month | — | -9.7% | 17.3% | 5.5% | 12.2% | -4.7% | -7.0% | 1.5% | 16.5% | 16.5% | 44.7% | -8.3% | -34.7% | -5.7% | 16.4% | 6.7% | 9.2% | 0.4% | -1.7% | 1.0% | 15.9% | 17.4% | 45.0% | -8.0% | — | — |
| COST OF SALES · Cost of goods sold (shipped less returns recovered) | −€97,408 | −€91,912 | −€108,573 | −€115,233 | −€129,173 | −€123,340 | −€114,987 | −€118,481 | −€134,003 | −€156,335 | −€227,470 | −€204,950 | −€131,778 | −€126,499 | −€146,883 | −€156,684 | −€170,475 | −€170,662 | −€167,002 | −€168,700 | −€196,115 | −€229,314 | −€334,426 | −€302,030 | −€1,621,865 | −€2,300,570 |
| COST OF SALES · Inventory write-offs and slow-moving provision movement | −€7,510 | −€4,561 | €1,203 | €9,586 | €10,256 | −€4,662 | €5,302 | −€4,488 | €2,932 | −€3,542 | €5,957 | −€644 | −€414 | −€398 | −€462 | −€493 | −€536 | −€537 | −€525 | −€531 | −€617 | −€721 | −€1,052 | −€950 | €9,828 | −€7,235 |
| COST OF SALES · GROSS PROFIT | €172,667 | €154,106 | €186,536 | €204,483 | €229,058 | €203,654 | €198,599 | €189,833 | €233,315 | €264,455 | €392,432 | €357,627 | €235,460 | €219,696 | €256,140 | €273,373 | €299,057 | €300,548 | €296,384 | €299,296 | €346,057 | €407,077 | €588,307 | €546,745 | €2,786,765 | €4,068,139 |
| COST OF SALES · Gross margin % | 62.2% | 61.5% | 63.5% | 65.9% | 65.8% | 61.4% | 64.4% | 60.7% | 64.0% | 62.3% | 63.9% | 63.5% | 64.0% | 63.4% | 63.5% | 63.5% | 63.6% | 63.7% | 63.9% | 63.9% | 63.8% | 63.9% | 63.7% | 64.3% | 63.4% | 63.8% |
| VARIABLE CHANNEL COSTS · Marketplace, referral and payment fees | −€25,180 | −€22,539 | −€27,026 | −€29,644 | −€32,835 | −€31,540 | −€28,941 | −€29,922 | −€34,842 | −€40,876 | −€59,813 | −€54,200 | −€35,051 | −€33,843 | −€39,528 | −€42,416 | −€46,427 | −€46,759 | −€46,035 | −€46,789 | −€54,731 | −€64,396 | −€94,505 | −€85,892 | −€417,358 | −€636,373 |
| VARIABLE CHANNEL COSTS · Fulfilment, shipping, storage and inbound | −€34,761 | −€32,864 | −€38,713 | −€41,454 | −€45,080 | −€46,109 | −€41,415 | −€41,677 | −€46,008 | −€57,105 | −€82,961 | −€74,631 | −€44,994 | −€43,131 | −€50,009 | −€53,269 | −€57,873 | −€57,852 | −€56,527 | −€57,016 | −€66,182 | −€82,102 | −€119,517 | −€107,740 | −€582,779 | −€796,213 |
| VARIABLE CHANNEL COSTS · Total variable channel costs | −€59,941 | −€55,402 | −€65,738 | −€71,098 | −€77,915 | −€77,649 | −€70,357 | −€71,599 | −€80,850 | −€97,982 | −€142,775 | −€128,831 | −€80,045 | −€76,974 | −€89,537 | −€95,686 | −€104,300 | −€104,611 | −€102,562 | −€103,806 | −€120,912 | −€146,497 | −€214,022 | −€193,632 | −€1,000,137 | −€1,432,585 |
| VARIABLE CHANNEL COSTS · CONTRIBUTION BEFORE MARKETING (CM1) | €112,726 | €98,704 | €120,798 | €133,385 | €151,143 | €126,004 | €128,243 | €118,234 | €152,465 | €166,473 | €249,657 | €228,795 | €155,415 | €142,722 | €166,602 | €177,688 | €194,756 | €195,938 | €193,822 | €195,490 | €225,144 | €260,579 | €374,285 | €353,113 | €1,786,628 | €2,635,553 |
| VARIABLE CHANNEL COSTS · CM1 % | 40.6% | 39.4% | 41.1% | 43.0% | 43.4% | 38.0% | 41.6% | 37.8% | 41.8% | 39.2% | 40.7% | 40.6% | 42.3% | 41.2% | 41.3% | 41.3% | 41.4% | 41.5% | 41.8% | 41.7% | 41.5% | 40.9% | 40.5% | 41.6% | 40.6% | 41.3% |
| MARKETING · Shopify paid media (Meta, Google) | −€21,321 | −€22,468 | −€27,523 | −€25,490 | −€29,570 | −€28,738 | −€28,030 | −€29,264 | −€28,238 | −€32,796 | −€47,496 | −€42,588 | −€27,247 | −€26,020 | −€30,051 | −€31,879 | −€34,487 | −€34,321 | −€33,380 | −€33,507 | −€38,698 | −€44,945 | −€65,091 | −€58,365 | −€363,522 | −€457,990 |
| MARKETING · Amazon advertising | −€11,057 | −€9,410 | −€11,456 | −€13,283 | −€15,111 | −€13,890 | −€12,615 | −€11,563 | −€12,671 | −€14,762 | −€21,444 | −€19,286 | −€12,376 | −€11,855 | −€13,734 | −€14,613 | −€15,857 | −€15,829 | −€15,442 | −€15,547 | −€18,011 | −€20,982 | −€30,480 | −€27,413 | −€166,547 | −€212,140 |
| MARKETING · Walmart Connect advertising | −€2,057 | −€2,387 | −€3,218 | −€3,833 | −€4,101 | −€5,045 | −€4,421 | −€6,129 | −€4,922 | −€5,938 | −€8,932 | −€8,320 | −€5,529 | −€5,485 | −€6,580 | −€7,251 | −€8,148 | −€8,423 | −€8,510 | −€8,873 | −€10,645 | −€12,843 | −€19,321 | −€17,996 | −€59,303 | −€119,604 |
| MARKETING · Total paid media | −€34,435 | −€34,265 | −€42,197 | −€42,606 | −€48,782 | −€47,673 | −€45,066 | −€46,956 | −€45,831 | −€53,495 | −€77,872 | −€70,194 | −€45,152 | −€43,360 | −€50,365 | −€53,744 | −€58,492 | −€58,573 | −€57,331 | −€57,927 | −€67,354 | −€78,769 | −€114,892 | −€103,774 | −€589,372 | −€789,734 |
| MARKETING · CONTRIBUTION AFTER MARKETING (CM2) | €78,291 | €64,439 | €78,601 | €90,779 | €102,360 | €78,331 | €83,176 | €71,278 | €106,635 | €112,978 | €171,785 | €158,601 | €110,263 | €99,362 | €116,237 | €123,944 | €136,264 | €137,365 | €136,490 | €137,563 | €157,790 | €181,810 | €259,393 | €249,339 | €1,197,256 | €1,845,819 |
| MARKETING · CM2 % | 28.2% | 25.7% | 26.7% | 29.3% | 29.4% | 23.6% | 27.0% | 22.8% | 29.3% | 26.6% | 28.0% | 28.2% | 30.0% | 28.7% | 28.8% | 28.8% | 29.0% | 29.1% | 29.4% | 29.4% | 29.1% | 28.5% | 28.1% | 29.3% | 27.2% | 28.9% |
| OPERATING EXPENSES · Salaries and wages (incl. employer costs) | −€43,800 | −€43,900 | −€44,100 | −€47,200 | −€47,300 | −€47,600 | −€47,500 | −€47,900 | −€48,800 | −€51,500 | −€55,700 | −€55,700 | −€57,371 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€62,109 | −€581,000 | −€740,570 |
| OPERATING EXPENSES · Contractors and freelancers | −€5,056 | −€4,877 | −€4,502 | −€4,495 | −€4,172 | −€6,301 | −€5,372 | −€4,804 | −€5,040 | −€5,040 | −€5,040 | −€5,040 | −€5,191 | −€5,191 | −€5,191 | −€5,191 | −€5,191 | −€5,191 | −€5,191 | −€5,191 | −€5,191 | −€5,191 | −€5,191 | −€5,191 | −€59,739 | −€62,294 |
| OPERATING EXPENSES · Rent and facilities | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€4,944 | −€57,600 | −€59,328 |
| OPERATING EXPENSES · Software, apps and platform subscriptions | −€4,056 | −€4,090 | −€4,102 | −€4,171 | −€4,253 | −€4,383 | −€4,437 | −€4,512 | −€4,300 | −€4,300 | −€4,300 | −€4,300 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€4,429 | −€51,204 | −€53,148 |
| OPERATING EXPENSES · Professional fees (finance, legal, audit) | −€3,410 | −€3,074 | −€3,178 | −€3,262 | −€3,267 | −€2,986 | −€3,135 | −€3,358 | −€3,200 | −€3,200 | −€3,200 | −€3,200 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€3,296 | −€38,470 | −€39,552 |
| OPERATING EXPENSES · Insurance | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€1,184 | −€13,800 | −€14,214 |
| OPERATING EXPENSES · Travel and entertainment | −€1,765 | −€1,137 | −€1,503 | −€1,091 | −€942 | −€1,413 | −€688 | −€1,869 | −€1,470 | −€1,470 | −€1,470 | −€1,470 | −€1,514 | −€1,514 | −€1,514 | −€1,514 | −€1,514 | −€1,514 | −€1,514 | −€1,514 | −€1,514 | −€1,514 | −€1,514 | −€1,514 | −€16,288 | −€18,169 |
| OPERATING EXPENSES · Content, creative and PR (non-media) | −€6,719 | −€5,921 | −€5,117 | −€6,119 | −€5,586 | −€6,021 | −€5,795 | −€6,407 | −€5,775 | −€5,775 | −€5,775 | −€5,775 | −€5,948 | −€5,948 | −€5,948 | −€5,948 | −€5,948 | −€5,948 | −€5,948 | −€5,948 | −€5,948 | −€5,948 | −€5,948 | −€5,948 | −€70,785 | −€71,379 |
| OPERATING EXPENSES · Customer service (per order) | −€2,946 | −€2,812 | −€3,283 | −€3,431 | −€3,890 | −€3,713 | −€3,512 | −€3,419 | −€3,813 | −€4,445 | −€6,463 | −€5,819 | −€3,851 | −€3,694 | −€4,286 | −€4,568 | −€4,967 | −€4,968 | −€4,858 | −€4,904 | −€5,696 | −€6,655 | −€9,698 | −€8,752 | −€47,545 | −€66,897 |
| OPERATING EXPENSES · Office and other G&A | −€1,825 | −€1,606 | −€1,720 | −€1,762 | −€2,110 | −€1,495 | −€1,774 | −€1,828 | −€1,800 | −€1,800 | −€1,800 | −€1,800 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€1,854 | −€21,320 | −€22,248 |
| OPERATING EXPENSES · Bank charges and FX costs | −€398 | −€399 | −€476 | −€463 | −€528 | −€485 | −€474 | −€496 | −€547 | −€639 | −€931 | −€841 | −€542 | −€521 | −€606 | −€648 | −€706 | −€709 | −€695 | −€703 | −€819 | −€959 | −€1,402 | −€1,269 | −€6,677 | −€9,579 |
| OPERATING EXPENSES · Recruitment and training | −€857 | −€589 | −€2,400 | −€488 | −€983 | −€991 | −€864 | −€1,098 | −€945 | −€945 | −€945 | −€945 | −€973 | −€973 | −€973 | −€973 | −€973 | −€973 | −€973 | −€973 | −€973 | −€973 | −€973 | −€973 | −€12,050 | −€11,680 |
| OPERATING EXPENSES · TOTAL OPERATING EXPENSES | −€76,782 | −€74,355 | −€76,331 | −€78,432 | −€78,981 | −€81,338 | −€79,501 | −€81,641 | −€81,639 | −€85,064 | −€91,574 | −€90,840 | −€91,098 | −€95,658 | −€96,335 | −€96,660 | −€97,116 | −€97,120 | −€96,996 | −€97,050 | −€97,959 | −€99,058 | −€102,544 | −€101,464 | −€976,478 | −€1,169,058 |
| OPERATING EXPENSES · EBITDA | €1,509 | −€9,916 | €2,270 | €12,347 | €23,379 | −€3,007 | €3,675 | −€10,363 | €24,995 | €27,914 | €80,211 | €67,762 | €19,165 | €3,704 | €19,902 | €27,284 | €39,148 | €40,244 | €39,494 | €40,512 | €59,831 | €82,752 | €156,849 | €147,875 | €220,777 | €676,761 |
| OPERATING EXPENSES · EBITDA % | 0.5% | -4.0% | 0.8% | 4.0% | 6.7% | -0.9% | 1.2% | -3.3% | 6.9% | 6.6% | 13.1% | 12.0% | 5.2% | 1.1% | 4.9% | 6.3% | 8.3% | 8.5% | 8.5% | 8.6% | 11.0% | 13.0% | 17.0% | 17.4% | 5.0% | 10.6% |
| BELOW EBITDA · Depreciation | −€2,507 | −€2,507 | −€2,620 | −€2,620 | −€2,653 | −€2,653 | −€2,712 | −€2,712 | −€2,737 | −€2,762 | −€2,787 | −€2,812 | −€2,837 | −€3,695 | −€3,720 | −€3,745 | −€3,770 | −€3,795 | −€3,820 | −€3,845 | −€3,870 | −€3,895 | −€3,920 | −€3,945 | −€32,080 | −€44,857 |
| BELOW EBITDA · EBIT | −€997 | −€12,423 | −€350 | €9,727 | €20,726 | −€5,660 | €964 | −€13,075 | €22,259 | €25,153 | €77,424 | €64,950 | €16,328 | €8.70 | €16,182 | €23,539 | €35,378 | €36,449 | €35,674 | €36,667 | €55,961 | €78,857 | €152,929 | €143,930 | €188,697 | €631,904 |
| BELOW EBITDA · Interest on term loan | −€2,500 | −€2,455 | −€2,410 | −€2,365 | −€2,319 | −€2,273 | −€2,227 | −€2,180 | −€2,133 | −€2,086 | −€2,039 | −€1,991 | −€1,943 | −€1,895 | −€1,846 | −€1,797 | −€1,748 | −€1,699 | −€1,649 | −€1,599 | −€1,548 | −€1,498 | −€1,446 | −€1,395 | −€26,979 | −€20,064 |
| BELOW EBITDA · PROFIT BEFORE TAX | −€3,497 | −€14,878 | −€2,760 | €7,362 | €18,407 | −€7,933 | −€1,263 | −€15,255 | €20,125 | €23,066 | €75,385 | €62,959 | €14,385 | −€1,886 | €14,335 | €21,742 | €33,629 | €34,751 | €34,025 | €35,069 | €54,413 | €77,359 | €151,483 | €142,535 | €161,718 | €611,840 |
| BELOW EBITDA · Cumulative profit before tax in the financial year (memo) | −€3,497 | −€18,375 | −€21,135 | −€13,773 | €4,634 | −€3,299 | −€4,562 | −€19,817 | €308 | €23,374 | €98,759 | €161,718 | €14,385 | €12,499 | €26,834 | €48,576 | €82,205 | €116,956 | €150,981 | €186,050 | €240,463 | €317,822 | €469,305 | €611,840 | — | — |
| BELOW EBITDA · Cumulative tax on the year to date (two-bracket NL rates, no tax on losses) | €0 | €0 | €0 | €0 | €881 | €0 | €0 | €0 | €59 | €4,441 | €18,764 | €30,726 | €2,733 | €2,375 | €5,098 | €9,229 | €15,619 | €22,222 | €28,686 | €35,349 | €48,439 | €68,398 | €107,481 | €144,255 | — | — |
| BELOW EBITDA · Corporate income tax | €0 | €0 | €0 | €0 | −€881 | €881 | €0 | €0 | −€59 | −€4,383 | −€14,323 | −€11,962 | −€2,733 | €358 | −€2,724 | −€4,131 | −€6,390 | −€6,603 | −€6,465 | −€6,663 | −€13,090 | −€19,959 | −€39,083 | −€36,774 | −€30,726 | −€144,255 |
| BELOW EBITDA · NET PROFIT | −€3,497 | −€14,878 | −€2,760 | €7,362 | €17,527 | −€7,053 | −€1,263 | −€15,255 | €20,067 | €18,684 | €61,062 | €50,997 | €11,652 | −€1,528 | €11,612 | €17,611 | €27,240 | €28,148 | €27,561 | €28,406 | €41,323 | €57,401 | €112,400 | €105,761 | €130,992 | €467,585 |
| BELOW EBITDA · Net margin % | -1.3% | -5.9% | -0.9% | 2.4% | 5.0% | -2.1% | -0.4% | -4.9% | 5.5% | 4.4% | 9.9% | 9.1% | 3.2% | -0.4% | 2.9% | 4.1% | 5.8% | 6.0% | 5.9% | 6.1% | 7.6% | 9.0% | 12.2% | 12.4% | 3.0% | 7.3% |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ASSETS · Cash / (unfunded cash requirement) | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €312,176 | €305,120 | €422,010 | €664,522 | €545,417 | €512,572 | €588,009 | €465,134 | €554,570 | €628,619 | €374,124 | €397,897 | €261,677 | €171,993 | €376,475 | €674,795 | €664,522 | €674,795 |
| ASSETS · Marketplace and payment receivables (incl. reserves) | €85,464 | €96,314 | €107,909 | €115,541 | €129,081 | €127,648 | €102,297 | €105,117 | €133,066 | €148,631 | €224,657 | €196,935 | €129,283 | €138,126 | €145,632 | €161,387 | €170,844 | €177,691 | €169,189 | €171,849 | €207,576 | €232,918 | €353,028 | €310,334 | €196,935 | €310,334 |
| ASSETS · Inventory on hand at landed cost | €734,632 | €693,601 | €671,168 | €555,934 | €591,362 | €532,501 | €467,854 | €390,173 | €517,549 | €628,203 | €470,698 | €457,799 | €573,455 | €502,643 | €499,158 | €493,591 | €481,607 | €451,776 | €456,406 | €548,306 | €620,494 | €935,156 | €817,392 | €817,392 | €457,799 | €817,392 |
| ASSETS · Slow-moving provision | −€25,510 | −€30,070 | −€25,068 | −€15,482 | −€5,226 | −€9,888 | −€2,486 | −€6,974 | −€3,622 | −€6,672 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| ASSETS · Inventory in transit | €41,000 | €77,000 | €0 | €194,000 | €52,000 | €46,000 | €154,000 | €234,000 | €280,000 | €90,000 | €262,179 | €207,026 | €50,531 | €123,810 | €130,099 | €136,409 | €120,366 | €146,335 | €221,965 | €228,569 | €462,969 | €184,999 | €257,503 | €257,503 | €207,026 | €257,503 |
| ASSETS · Supplier deposits | €34,800 | €42,000 | €69,000 | €13,800 | €60,000 | €123,000 | €129,400 | €103,600 | €78,654 | €102,962 | €47,867 | €52,302 | €76,173 | €79,952 | €77,032 | €80,010 | €110,490 | €135,160 | €207,462 | €194,390 | €132,750 | €154,502 | €154,502 | €154,502 | €52,302 | €154,502 |
| ASSETS · Other receivables and prepaid expenses | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 | €21,500 |
| ASSETS · Fixed assets, net book value | €54,893 | €52,387 | €56,567 | €53,947 | €52,493 | €49,840 | €50,628 | €47,917 | €46,680 | €45,418 | €44,132 | €42,820 | €41,483 | €69,288 | €67,068 | €64,823 | €62,553 | €60,258 | €57,938 | €55,593 | €53,223 | €50,828 | €48,408 | €45,963 | €42,820 | €45,963 |
| ASSETS · TOTAL ASSETS | €1,343,225 | €1,331,352 | €1,374,818 | €1,267,914 | €1,355,100 | €1,386,120 | €1,255,572 | €1,286,784 | €1,386,003 | €1,335,162 | €1,493,044 | €1,642,904 | €1,437,841 | €1,447,892 | €1,528,499 | €1,422,854 | €1,521,930 | €1,621,340 | €1,508,584 | €1,618,104 | €1,760,190 | €1,751,896 | €2,028,808 | €2,281,990 | €1,642,904 | €2,281,990 |
| LIABILITIES · Trade payables | €96,388 | €64,532 | €70,325 | €62,533 | €80,478 | €73,888 | €67,497 | €71,999 | €101,556 | €117,583 | €101,014 | €110,274 | €102,442 | €73,750 | €85,980 | €92,767 | €94,262 | €95,491 | €95,759 | €108,780 | €120,641 | €164,996 | €148,934 | €147,487 | €110,274 | €147,487 |
| LIABILITIES · Wage tax and social charges payable | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €16,480 | €17,824 | €17,824 | €18,359 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €17,824 | €19,875 |
| LIABILITIES · Refund liability | €9,369 | €9,653 | €10,123 | €10,992 | €11,915 | €12,205 | €10,483 | €12,212 | €12,221 | €13,847 | €20,893 | €18,283 | €11,799 | €12,586 | €13,248 | €14,658 | €15,492 | €16,087 | €15,292 | €15,507 | €18,701 | €21,244 | €32,142 | €28,204 | €18,283 | €28,204 |
| LIABILITIES · VAT payable | €44,720 | €86,483 | €133,641 | €51,015 | €108,246 | €160,801 | €47,106 | €94,705 | €151,483 | €66,645 | €164,952 | €252,884 | €54,946 | €101,048 | €162,254 | €65,271 | €136,312 | €207,120 | €68,888 | €138,177 | €218,918 | €94,539 | €233,358 | €357,667 | €252,884 | €357,667 |
| LIABILITIES · Corporate income tax payable: opening (memo) | €18,400 | €18,400 | €18,400 | €18,400 | €0 | €881 | €0 | €0 | €0 | €59 | €4,441 | €18,764 | €30,726 | €33,460 | €33,101 | €35,825 | €9,229 | €15,619 | €22,222 | €28,686 | €35,349 | €48,439 | €68,398 | €107,481 | — | — |
| LIABILITIES · Corporate income tax: charge (memo) | €0 | €0 | €0 | €0 | €881 | −€881 | €0 | €0 | €59 | €4,383 | €14,323 | €11,962 | €2,733 | −€358 | €2,724 | €4,131 | €6,390 | €6,603 | €6,465 | €6,663 | €13,090 | €19,959 | €39,083 | €36,774 | — | — |
| LIABILITIES · Corporate income tax: paid (prior year liability in the payment month, memo) | €0 | €0 | €0 | −€18,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€30,726 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€18,400 | −€30,726 |
| LIABILITIES · Corporate income tax payable | €18,400 | €18,400 | €18,400 | €0 | €881 | €0 | €0 | €0 | €59 | €4,441 | €18,764 | €30,726 | €33,460 | €33,101 | €35,825 | €9,229 | €15,619 | €22,222 | €28,686 | €35,349 | €48,439 | €68,398 | €107,481 | €144,255 | €30,726 | €144,255 |
| LIABILITIES · Term loan: current portion | €89,636 | €90,196 | €90,760 | €91,327 | €91,898 | €92,473 | €93,051 | €93,632 | €94,217 | €94,806 | €95,399 | €95,995 | €96,595 | €97,199 | €97,806 | €98,417 | €99,033 | €99,652 | €100,274 | €100,901 | €101,532 | €102,166 | €102,805 | €103,447 | €95,995 | €103,447 |
| LIABILITIES · Term loan: non-current portion | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €206,597 | €198,217 | €189,784 | €181,299 | €172,760 | €164,169 | €155,523 | €146,823 | €138,070 | €129,261 | €120,397 | €111,478 | €214,926 | €111,478 |
| LIABILITIES · TOTAL LIABILITIES | €575,722 | €578,727 | €624,953 | €510,687 | €580,347 | €618,419 | €489,134 | €535,601 | €614,753 | €545,229 | €642,048 | €740,912 | €524,198 | €535,776 | €604,772 | €481,517 | €553,353 | €624,615 | €484,298 | €565,412 | €666,175 | €600,480 | €764,992 | €912,413 | €740,912 | €912,413 |
| EQUITY · Share capital | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 | €250,000 |
| EQUITY · Retained earnings: opening (memo) | €521,000 | €517,503 | €502,625 | €499,865 | €507,227 | €524,754 | €517,701 | €516,438 | €501,183 | €521,249 | €539,933 | €600,995 | €651,992 | €663,643 | €662,116 | €673,727 | €691,338 | €718,578 | €746,726 | €774,286 | €802,692 | €844,015 | €901,416 | €1,013,816 | — | — |
| EQUITY · Net profit for the month (memo) | −€3,497 | −€14,878 | −€2,760 | €7,362 | €17,527 | −€7,053 | −€1,263 | −€15,255 | €20,067 | €18,684 | €61,062 | €50,997 | €11,652 | −€1,528 | €11,612 | €17,611 | €27,240 | €28,148 | €27,561 | €28,406 | €41,323 | €57,401 | €112,400 | €105,761 | €130,992 | €467,585 |
| EQUITY · Dividends paid | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| EQUITY · Retained earnings | €517,503 | €502,625 | €499,865 | €507,227 | €524,754 | €517,701 | €516,438 | €501,183 | €521,249 | €539,933 | €600,995 | €651,992 | €663,643 | €662,116 | €673,727 | €691,338 | €718,578 | €746,726 | €774,286 | €802,692 | €844,015 | €901,416 | €1,013,816 | €1,119,577 | €651,992 | €1,119,577 |
| EQUITY · TOTAL EQUITY | €767,503 | €752,625 | €749,865 | €757,227 | €774,754 | €767,701 | €766,438 | €751,183 | €771,249 | €789,933 | €850,995 | €901,992 | €913,643 | €912,116 | €923,727 | €941,338 | €968,578 | €996,726 | €1,024,286 | €1,052,692 | €1,094,015 | €1,151,416 | €1,263,816 | €1,369,577 | €901,992 | €1,369,577 |
| EQUITY · TOTAL LIABILITIES AND EQUITY | €1,343,225 | €1,331,352 | €1,374,818 | €1,267,914 | €1,355,100 | €1,386,120 | €1,255,572 | €1,286,784 | €1,386,003 | €1,335,162 | €1,493,044 | €1,642,904 | €1,437,841 | €1,447,892 | €1,528,499 | €1,422,854 | €1,521,930 | €1,621,340 | €1,508,584 | €1,618,104 | €1,760,190 | €1,751,896 | €2,028,808 | €2,281,990 | €1,642,904 | €2,281,990 |
| EQUITY · CHECK: assets less liabilities and equity (must be zero) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| WORKING CAPITAL METRICS (memo) · Net working capital (receivables + inventory + transit + deposits - payables - refund liability - VAT - payroll taxes) | €705,893 | €704,129 | €594,807 | €724,150 | €611,442 | €557,135 | €710,780 | €631,671 | €724,771 | €748,569 | €700,718 | €514,797 | €641,895 | €637,272 | €570,565 | €678,826 | €617,366 | €572,390 | €855,208 | €860,776 | €1,045,655 | €1,206,920 | €1,148,116 | €986,499 | €514,797 | €986,499 |
| WORKING CAPITAL METRICS (memo) · Net debt / (net cash) | −€3,616 | €6,991 | −€95,392 | €42,369 | −€90,199 | −€139,226 | €16,470 | −€50,096 | €21,643 | €21,113 | −€103,409 | −€353,601 | −€242,225 | −€217,156 | −€300,419 | −€185,418 | −€282,778 | −€364,799 | −€118,327 | −€150,172 | −€22,076 | €59,434 | −€153,273 | −€459,870 | −€353,601 | −€459,870 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| OPERATING ACTIVITIES (indirect) · Net profit | −€3,497 | −€14,878 | −€2,760 | €7,362 | €17,527 | −€7,053 | −€1,263 | −€15,255 | €20,067 | €18,684 | €61,062 | €50,997 | €11,652 | −€1,528 | €11,612 | €17,611 | €27,240 | €28,148 | €27,561 | €28,406 | €41,323 | €57,401 | €112,400 | €105,761 | €130,992 | €467,585 |
| OPERATING ACTIVITIES (indirect) · Add back: depreciation | €2,507 | €2,507 | €2,620 | €2,620 | €2,653 | €2,653 | €2,712 | €2,712 | €2,737 | €2,762 | €2,787 | €2,812 | €2,837 | €3,695 | €3,720 | €3,745 | €3,770 | €3,795 | €3,820 | €3,845 | €3,870 | €3,895 | €3,920 | €3,945 | €32,080 | €44,857 |
| OPERATING ACTIVITIES (indirect) · Add back: interest | €2,500 | €2,455 | €2,410 | €2,365 | €2,319 | €2,273 | €2,227 | €2,180 | €2,133 | €2,086 | €2,039 | €1,991 | €1,943 | €1,895 | €1,846 | €1,797 | €1,748 | €1,699 | €1,649 | €1,599 | €1,548 | €1,498 | €1,446 | €1,395 | €26,979 | €20,064 |
| OPERATING ACTIVITIES (indirect) · Add back: corporate income tax charge | €0 | €0 | €0 | €0 | €881 | −€881 | €0 | €0 | €59 | €4,383 | €14,323 | €11,962 | €2,733 | −€358 | €2,724 | €4,131 | €6,390 | €6,603 | €6,465 | €6,663 | €13,090 | €19,959 | €39,083 | €36,774 | €30,726 | €144,255 |
| OPERATING ACTIVITIES (indirect) · EBITDA (check equals PL) | €1,509 | −€9,916 | €2,270 | €12,347 | €23,379 | −€3,007 | €3,675 | −€10,363 | €24,995 | €27,914 | €80,211 | €67,762 | €19,165 | €3,704 | €19,902 | €27,284 | €39,148 | €40,244 | €39,494 | €40,512 | €59,831 | €82,752 | €156,849 | €147,875 | €220,777 | €676,761 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in marketplace receivables | €48,036 | −€10,850 | −€11,594 | −€7,632 | −€13,540 | €1,433 | €25,351 | −€2,819 | −€27,949 | −€15,565 | −€76,026 | €27,722 | €67,652 | −€8,843 | −€7,506 | −€15,755 | −€9,457 | −€6,847 | €8,501 | −€2,659 | −€35,728 | −€25,341 | −€120,111 | €42,694 | −€63,435 | −€113,399 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in inventory on hand, net of provision | −€84,122 | €45,592 | €17,430 | €105,647 | −€45,683 | €63,523 | €57,245 | €82,169 | −€130,729 | −€107,604 | €150,833 | €12,899 | −€115,656 | €70,812 | €3,485 | €5,568 | €11,984 | €29,830 | −€4,630 | −€91,900 | −€72,188 | −€314,662 | €117,765 | −€0.000000 | €167,201 | −€359,593 |
| OPERATING ACTIVITIES (indirect) · of which provision movement (included above) | −€7,510 | −€4,561 | €5,003 | €9,586 | €10,256 | −€4,662 | €7,402 | −€4,488 | €3,353 | −€3,050 | €6,672 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €18,000 | €0 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in inventory in transit | €113,000 | −€36,000 | €77,000 | −€194,000 | €142,000 | €6,000 | −€108,000 | −€80,000 | −€46,000 | €190,000 | −€172,179 | €55,153 | €156,496 | −€73,279 | −€6,289 | −€6,310 | €16,043 | −€25,970 | −€75,630 | −€6,604 | −€234,400 | €277,971 | −€72,504 | €0.000000 | −€53,026 | −€50,477 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in supplier deposits | −€11,700 | −€7,200 | −€27,000 | €55,200 | −€46,200 | −€63,000 | −€6,400 | €25,800 | €24,946 | −€24,308 | €55,095 | −€4,435 | −€23,870 | −€3,780 | €2,920 | −€2,978 | −€30,480 | −€24,670 | −€72,301 | €13,071 | €61,640 | −€21,751 | −€0.000000 | €0 | −€29,202 | −€102,200 |
| OPERATING ACTIVITIES (indirect) · (Increase) / decrease in other receivables | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in trade payables | −€32,312 | −€31,857 | €5,794 | −€7,792 | €17,945 | −€6,590 | −€6,391 | €4,502 | €29,557 | €16,027 | −€16,570 | €9,260 | −€7,831 | −€28,692 | €12,229 | €6,787 | €1,495 | €1,230 | €267 | €13,021 | €11,861 | €44,355 | −€16,062 | −€1,448 | −€18,426 | €37,213 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in wage tax and social charges payable | −€1,884 | €32 | €64 | €992 | €32 | €96 | −€32 | €128 | €288 | €864 | €1,344 | €0 | €535 | €1,516 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €1,924 | €2,051 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in refund liability | −€10,031 | €283 | €471 | €868 | €923 | €290 | −€1,723 | €1,730 | €8.77 | €1,626 | €7,047 | −€2,610 | −€6,485 | €787 | €663 | €1,410 | €834 | €595 | −€794 | €215 | €3,194 | €2,543 | €10,897 | −€3,938 | −€1,117 | €9,920 |
| OPERATING ACTIVITIES (indirect) · Increase / (decrease) in VAT payable | €6,020 | €41,763 | €47,158 | −€82,627 | €57,231 | €52,555 | −€113,695 | €47,599 | €56,778 | −€84,838 | €98,308 | €87,932 | −€197,938 | €46,102 | €61,205 | −€96,982 | €71,041 | €70,808 | −€138,232 | €69,288 | €80,741 | −€124,379 | €138,819 | €124,309 | €214,184 | €104,783 |
| OPERATING ACTIVITIES (indirect) · Cash generated from operations before interest and tax | €28,516 | −€8,152 | €111,593 | −€116,996 | €136,087 | €51,301 | −€149,970 | €68,746 | −€68,105 | €4,116 | €128,062 | €253,683 | −€107,933 | €8,327 | €86,609 | −€80,977 | €100,608 | €85,221 | −€243,324 | €34,944 | −€125,048 | −€78,512 | €215,653 | €309,492 | €438,881 | €205,059 |
| OPERATING ACTIVITIES (indirect) · Interest paid | −€2,500 | −€2,455 | −€2,410 | −€2,365 | −€2,319 | −€2,273 | −€2,227 | −€2,180 | −€2,133 | −€2,086 | −€2,039 | −€1,991 | −€1,943 | −€1,895 | −€1,846 | −€1,797 | −€1,748 | −€1,699 | −€1,649 | −€1,599 | −€1,548 | −€1,498 | −€1,446 | −€1,395 | −€26,979 | −€20,064 |
| OPERATING ACTIVITIES (indirect) · Corporate income tax paid | €0 | €0 | €0 | −€18,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€30,726 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€18,400 | −€30,726 |
| OPERATING ACTIVITIES (indirect) · NET CASH FROM OPERATING ACTIVITIES | €26,016 | −€10,607 | €109,183 | −€137,761 | €133,768 | €49,028 | −€152,197 | €66,566 | −€70,238 | €2,029 | €126,023 | €251,692 | −€109,877 | €6,432 | €84,762 | −€113,501 | €98,860 | €83,522 | −€244,973 | €33,345 | −€126,596 | −€80,010 | €214,207 | €308,097 | €393,501 | €154,269 |
| INVESTING ACTIVITIES · Capital expenditure | −€2,400 | €0 | −€6,800 | €0 | −€1,200 | €0 | −€3,500 | €0 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€31,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€19,900 | −€48,000 |
| INVESTING ACTIVITIES · NET CASH FROM INVESTING ACTIVITIES | −€2,400 | €0 | −€6,800 | €0 | −€1,200 | €0 | −€3,500 | €0 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€31,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€1,500 | −€19,900 | −€48,000 |
| FINANCING ACTIVITIES · Term loan drawdowns | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| FINANCING ACTIVITIES · Term loan principal repaid | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| FINANCING ACTIVITIES · Dividends paid | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| FINANCING ACTIVITIES · NET CASH FROM FINANCING ACTIVITIES | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| CASH · NET CASH FLOW FOR THE MONTH | €16,444 | −€17,824 | €95,121 | −€145,068 | €125,215 | €41,629 | −€163,141 | €59,074 | −€79,276 | −€7,056 | €116,890 | €242,512 | −€119,105 | −€32,845 | €75,437 | −€122,875 | €89,436 | €74,049 | −€254,495 | €23,772 | −€136,219 | −€89,684 | €204,482 | €298,321 | €284,522 | €10,274 |
| CASH · Opening cash | €380,000 | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €312,176 | €305,120 | €422,010 | €664,522 | €545,417 | €512,572 | €588,009 | €465,134 | €554,570 | €628,619 | €374,124 | €397,897 | €261,677 | €171,993 | €376,475 | — | — |
| CASH · CLOSING CASH (to balance sheet) | €396,444 | €378,621 | €473,742 | €328,674 | €453,890 | €495,519 | €332,378 | €391,452 | €312,176 | €305,120 | €422,010 | €664,522 | €545,417 | €512,572 | €588,009 | €465,134 | €554,570 | €628,619 | €374,124 | €397,897 | €261,677 | €171,993 | €376,475 | €674,795 | €664,522 | €674,795 |
| CASH · Free cash flow (operating less capex) | €23,616 | −€10,607 | €102,383 | −€137,761 | €132,568 | €49,028 | −€155,697 | €66,566 | −€71,738 | €529 | €124,523 | €250,192 | −€111,377 | −€25,068 | €83,262 | −€115,001 | €97,360 | €82,022 | −€246,473 | €31,845 | −€128,096 | −€81,510 | €212,707 | €306,597 | €373,601 | €106,269 |
| DIRECT METHOD (built from the cash lines of each schedule) · Payouts received from Shopify Payments, Amazon and Walmart | €312,453 | €239,161 | €279,131 | €294,398 | €326,785 | €319,701 | €321,425 | €298,658 | €325,151 | €392,957 | €518,493 | €563,459 | €415,067 | €324,658 | €379,719 | €397,271 | €439,862 | €442,879 | €448,475 | €441,657 | €480,615 | €573,334 | €752,629 | €830,529 | €4,191,772 | €5,926,695 |
| DIRECT METHOD (built from the cash lines of each schedule) · Paid to inventory suppliers (deposits and balances) | −€52,700 | −€91,200 | −€27,000 | −€138,800 | −€46,200 | −€109,000 | −€160,400 | −€88,200 | −€247,054 | −€52,308 | −€179,085 | −€113,461 | −€74,401 | −€127,590 | −€127,179 | −€139,387 | −€150,846 | −€171,006 | −€294,266 | −€215,498 | −€401,329 | −€206,750 | −€257,503 | −€257,503 | −€1,305,408 | −€2,423,257 |
| DIRECT METHOD (built from the cash lines of each schedule) · Paid to logistics, media and other opex suppliers | −€145,951 | −€111,846 | −€94,598 | −€92,282 | −€96,450 | −€111,411 | −€101,453 | −€93,444 | −€96,828 | −€133,461 | −€155,744 | −€139,458 | −€138,022 | −€121,013 | −€102,901 | −€113,536 | −€125,278 | −€123,520 | −€127,294 | −€128,088 | −€141,091 | −€162,795 | −€215,647 | −€199,841 | −€1,372,926 | −€1,699,025 |
| DIRECT METHOD (built from the cash lines of each schedule) · Net salaries paid | −€29,784 | −€29,852 | −€29,988 | −€32,096 | −€32,164 | −€32,368 | −€32,300 | −€32,572 | −€33,184 | −€35,020 | −€37,876 | −€37,876 | −€39,012 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€42,234 | −€395,080 | −€503,588 |
| DIRECT METHOD (built from the cash lines of each schedule) · Wage tax and social charges remitted | −€15,900 | −€14,016 | −€14,048 | −€14,112 | −€15,104 | −€15,136 | −€15,232 | −€15,200 | −€15,328 | −€15,616 | −€16,480 | −€17,824 | −€17,824 | −€18,359 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€183,996 | −€234,932 |
| DIRECT METHOD (built from the cash lines of each schedule) · VAT paid | −€38,700 | €0 | €0 | −€133,641 | €0 | €0 | −€160,801 | €0 | €0 | −€151,483 | €0 | €0 | −€252,884 | €0 | €0 | −€162,254 | €0 | €0 | −€207,120 | €0 | €0 | −€218,918 | €0 | €0 | −€484,625 | −€841,176 |
| DIRECT METHOD (built from the cash lines of each schedule) · Corporate income tax paid | €0 | €0 | €0 | −€18,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€30,726 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€18,400 | −€30,726 |
| DIRECT METHOD (built from the cash lines of each schedule) · Interest paid | −€2,500 | −€2,455 | −€2,410 | −€2,365 | −€2,319 | −€2,273 | −€2,227 | −€2,180 | −€2,133 | −€2,086 | −€2,039 | −€1,991 | −€1,943 | −€1,895 | −€1,846 | −€1,797 | −€1,748 | −€1,699 | −€1,649 | −€1,599 | −€1,548 | −€1,498 | −€1,446 | −€1,395 | −€26,979 | −€20,064 |
| DIRECT METHOD (built from the cash lines of each schedule) · Bank charges and FX costs paid in the month | −€398 | −€399 | −€476 | −€463 | −€528 | −€485 | −€474 | −€496 | −€547 | −€639 | −€931 | −€841 | −€542 | −€521 | −€606 | −€648 | −€706 | −€709 | −€695 | −€703 | −€819 | −€959 | −€1,402 | −€1,269 | −€6,677 | −€9,579 |
| DIRECT METHOD (built from the cash lines of each schedule) · Capex paid, VAT-inclusive | −€2,904 | €0 | −€8,228 | €0 | −€1,452 | €0 | −€4,235 | €0 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€38,115 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€1,815 | −€24,079 | −€58,080 |
| DIRECT METHOD (built from the cash lines of each schedule) · Term loan principal repaid net of drawdowns | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| DIRECT METHOD (built from the cash lines of each schedule) · Dividends paid | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| DIRECT METHOD (built from the cash lines of each schedule) · NET CASH FLOW, DIRECT METHOD | €16,444 | −€17,824 | €95,121 | −€145,068 | €125,215 | €41,629 | −€163,141 | €59,074 | −€79,276 | −€7,056 | €116,890 | €242,512 | −€119,105 | −€32,845 | €75,437 | −€122,875 | €89,436 | €74,049 | −€254,495 | €23,772 | −€136,219 | −€89,684 | €204,482 | €298,321 | €284,522 | €10,274 |
| DIRECT METHOD (built from the cash lines of each schedule) · CHECK: indirect less direct (must be zero) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
Commercial and operating drivers
The model differentiates price, order volume, product mix, returns, marketplace costs, paid media and staffing. Changing the scenario switches forecast drivers while the historical financial statements remain fixed. Planning tax and settlement assumptions illustrate mechanics and do not establish actual obligations or platform terms.
| Driver | Unit | Base | Downside | Upside | Selected |
|---|---|---|---|---|---|
| Shopify unit volume growth vs deseasonalised run-rate (annualised) | % | 22.0% | 5.0% | 32.0% | 32.0% |
| Amazon unit volume growth vs run-rate (annualised) | % | 28.0% | 10.0% | 38.0% | 38.0% |
| Walmart unit volume growth vs run-rate (annualised) | % | 70.0% | 25.0% | 110.0% | 110.0% |
| Shopify gross unit price change (annualised) | % | 3.0% | 0.0% | 4.0% | 4.0% |
| Amazon gross unit price change (annualised) | % | 2.0% | 0.0% | 3.0% | 3.0% |
| Walmart gross unit price change in USD (annualised) | % | 2.0% | 0.0% | 3.0% | 3.0% |
| Shopify discounts as share of gross sales | % | 8.5% | 10.0% | 7.5% | 7.5% |
| Amazon discounts and coupons as share of gross sales | % | 4.0% | 5.0% | 3.5% | 3.5% |
| Walmart discounts as share of gross sales | % | 5.0% | 6.0% | 4.5% | 4.5% |
| Shopify refunds and returns as share of gross sales | % | 6.5% | 8.0% | 5.5% | 5.5% |
| Amazon refunds and returns as share of gross sales | % | 7.5% | 9.0% | 7.0% | 7.0% |
| Walmart refunds and returns as share of gross sales | % | 8.5% | 10.0% | 8.0% | 8.0% |
| Shopify units per order | units | 1.35 | 1.32 | 1.38 | 1.38 |
| Amazon units per order | units | 1.15 | 1.13 | 1.17 | 1.17 |
| Walmart units per order | units | 1.2 | 1.18 | 1.22 | 1.22 |
| Shopify shipping income per order | EUR | €3.40 | €3.20 | €3.50 | €3.50 |
| Landed unit cost inflation (annualised) | % | 3.0% | 7.0% | 1.0% | 1.0% |
| Returned units resellable and recovered to stock | % | 65.0% | 55.0% | 70.0% | 70.0% |
| Amazon referral fee rate (Home and Kitchen) | % | 15.0% | 15.0% | 15.0% | 15.0% |
| Amazon refund administration fee (share of referral fee retained on refunds) | % | 20.0% | 20.0% | 20.0% | 20.0% |
| FBA fulfilment fee per unit | EUR | €5.40 | €5.65 | €5.35 | €5.35 |
| FBA storage and other fees per unit sold (off-peak) | EUR | €0.58 | €0.66 | €0.55 | €0.55 |
| FBA inbound placement and freight per unit | EUR | €0.45 | €0.50 | €0.43 | €0.43 |
| Walmart referral fee rate | % | 15.0% | 15.0% | 15.0% | 15.0% |
| Walmart WFS fulfilment fee per unit (USD) | USD | US$6.25 | US$6.50 | US$6.15 | US$6.15 |
| Walmart WFS storage per unit sold (USD) | USD | US$0.60 | US$0.66 | US$0.58 | US$0.58 |
| Shopify Payments fee rate (on VAT-inclusive amount charged) | % | 1.9% | 1.9% | 1.9% | 1.9% |
| Shopify Payments fixed fee per order | EUR | €0.25 | €0.25 | €0.25 | €0.25 |
| Chargebacks and disputes as share of gross sales | % | 0.1% | 0.2% | 0.1% | 0.1% |
| Carrier cost per Shopify order | EUR | €6.35 | €6.80 | €6.20 | €6.20 |
| 3PL pick, pack and packaging per Shopify order | EUR | €3.80 | €3.95 | €3.75 | €3.75 |
| Shopify paid media (Meta, Google) as share of net revenue | % | 19.0% | 23.0% | 17.0% | 17.0% |
| Amazon advertising as share of net revenue | % | 9.5% | 11.5% | 8.5% | 8.5% |
| Walmart Connect advertising as share of net revenue | % | 12.0% | 15.0% | 10.0% | 10.0% |
| New customers as share of Shopify orders | % | 60.0% | 55.0% | 62.0% | 62.0% |
| Shopify Payments payout lag | days | 3 | 3 | 3 | 3 |
| Amazon settlement cycle plus reserve | days | 21 | 28 | 21 | 21 |
| Walmart settlement cycle plus reserve | days | 24 | 30 | 24 | 24 |
| Inventory purchasing policy: target forward days of cover | days | 75 | 65 | 80 | 80 |
| Discretionary opex factor (contractors, travel, content, recruitment) | x | 1 | 0.9 | 1.05 | 1.05 |
| Planned hires proceed (1 = yes, 0 = frozen) | flag | 1 | 0 | 1 | 1 |
| USD per EUR, forecast months | rate | 1.1 | 1.16 | 1.06 | 1.06 |
| Assumption | Unit | Value | Model note |
|---|---|---|---|
| Last actual month number | calc | 8 | — |
| Scenario selector (1 = Base, 2 = Downside, 3 = Upside) | input | 3 | Base, Downside and Upside are planning scenarios, not bounds on possible outcomes. |
| Minimum cash buffer (board policy) | EUR | €150,000 | Used by the 13-week cash forecast and the CFO report |
| Undrawn revolving facility available | EUR | €150,000 | Committed but undrawn; lever if the buffer is breached |
| Corporate income tax: first bracket threshold | EUR | €200,000 | NL 2026: 19% up to EUR 200,000, 25.8% above (Belastingdienst; PwC Tax Summaries) |
| Corporate income tax: rate on first bracket | rate | 19.0% | — |
| Corporate income tax: rate above threshold | rate | 25.8% | — |
| Corporate income tax: payment month for prior-year liability | month | 4 | Assumed paid in April of the following year (final assessment); no provisional assessments modelled |
| NL VAT standard rate | rate | 21.0% | — |
| Blended output VAT rate on Shopify EU sales (NL + OSS destination rates) | rate | 20.5% | Blend of NL 21% and other EU destination rates under the OSS scheme |
| Blended output VAT rate on Amazon EU sales (Pan-EU, OSS) | rate | 20.5% | — |
| Output VAT on Walmart US sales | rate | 0.0% | Exports zero-rated; US sales tax collected and remitted by Walmart as marketplace facilitator |
| Share of carrier and 3PL cost bearing recoverable NL VAT | share | 85.0% | — |
| Share of other opex bearing recoverable NL VAT | share | 55.0% | Remainder is reverse-charged (foreign SaaS, ad platforms) or exempt (insurance) |
| Share of capex bearing recoverable NL VAT | share | 100.0% | — |
| Wage tax and social charges as share of payroll cost, remitted the following month | share | 32.0% | — |
| Run-rate basis for Shopify forecast: number of latest actual months | months | 8 | Deseasonalised average of the latest N actual months |
| Run-rate basis for Amazon forecast: number of latest actual months | months | 8 | — |
| Run-rate basis for Walmart forecast: number of latest actual months | months | 3 | Channel launched Jan-26 and still ramping, so only the latest quarter is representative |
| Forecast category mix: number of latest actual months averaged | months | 3 | — |
| Refund liability: days of month-end sales still inside the return window | days | 14 | Provision = refunds of the month x days / days in month |
| Slow-moving inventory: months of cover above which excess is provided | months | 7 | — |
| Slow-moving provision rate on the excess | rate | 25.0% | — |
| Forecast inventory write-offs as share of cost of goods shipped | rate | 0.3% | — |
| Uncommitted purchases: deposit share paid at order | share | 30.0% | Committed POs use the deposit share in the Purchase_Orders register |
| Uncommitted purchases: months between deposit and receipt | months | 3 | — |
| Uncommitted purchases: months between balance payment (shipment) and receipt | months | 1 | — |
| Landed cost uplift on FOB: Cookware (freight, duty, inbound handling) | share | 22.0% | — |
| Landed cost uplift on FOB: Knives (freight, duty, inbound handling) | share | 14.0% | — |
| Landed cost uplift on FOB: Textiles (freight, duty, inbound handling) | share | 6.0% | — |
| Landed cost uplift on FOB: Tableware (freight, duty, inbound handling) | share | 24.0% | — |
| Landed cost uplift on FOB: Storage (freight, duty, inbound handling) | share | 20.0% | — |
| Amazon FBA storage fee multiplier in Oct to Dec (peak season) | x | 2.8 | Amazon peak-season storage rates apply Oct to Dec |
| Trade payables: days outstanding, logistics and fulfilment | days | 30 | — |
| Trade payables: days outstanding, paid media (Meta, Google) | days | 10 | — |
| Trade payables: days outstanding, other opex | days | 25 | — |
| Customer service cost per order | EUR | €0.70 | — |
| Bank charges and FX costs as share of net revenue | rate | 0.1% | — |
| Opex inflation applied from the second financial year | rate | 3.0% | — |
| Share of Shopify paid media on Meta (rest Google) | share | 70.0% | — |
| Term loan: principal drawn | EUR | €400,000 | Drawn Dec-25; 48 monthly annuity instalments from Jan-26 |
| Term loan: annual interest rate | rate | 7.5% | — |
| Term loan: term in months | months | 48 | — |
| Forecast maintenance capex per month (equipment) | EUR | €1,500 | — |
| Website rebuild capitalised (software) in Feb-27 | EUR | €30,000 | — |
| Depreciation: equipment and fixtures useful life | years | 5 | — |
| Depreciation: website and software useful life | years | 3 | — |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Cookware | €39.90 | €40.18 | €40.36 | €40.66 | €41.06 | €40.76 | €40.81 | €41.35 | €41.38 | €41.42 | €41.45 | €41.49 | €41.52 | €41.56 | €41.59 | €41.63 | €41.66 | €41.69 | €41.73 | €41.76 | €41.80 | €41.83 | €41.87 | €41.90 | €40.90 | €41.71 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Knives | €20.88 | €21.13 | €21.32 | €21.19 | €21.39 | €21.32 | €21.58 | €21.57 | €21.59 | €21.61 | €21.62 | €21.64 | €21.66 | €21.68 | €21.70 | €21.71 | €21.73 | €21.75 | €21.77 | €21.79 | €21.80 | €21.82 | €21.84 | €21.86 | €21.40 | €21.76 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Textiles | €14.67 | €14.61 | €14.66 | €14.69 | €14.72 | €14.74 | €14.84 | €14.94 | €14.95 | €14.96 | €14.98 | €14.99 | €15.00 | €15.01 | €15.03 | €15.04 | €15.05 | €15.06 | €15.08 | €15.09 | €15.10 | €15.11 | €15.13 | €15.14 | €14.81 | €15.07 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Tableware | €12.93 | €13.12 | €13.14 | €13.17 | €13.30 | €13.26 | €13.38 | €13.41 | €13.42 | €13.43 | €13.44 | €13.45 | €13.47 | €13.48 | €13.49 | €13.50 | €13.51 | €13.52 | €13.53 | €13.54 | €13.56 | €13.57 | €13.58 | €13.59 | €13.29 | €13.53 |
| LANDED UNIT COST BY CATEGORY (EUR) · Landed unit cost: Storage | €10.52 | €10.59 | €10.55 | €10.65 | €10.66 | €10.70 | €10.78 | €10.82 | €10.83 | €10.84 | €10.85 | €10.86 | €10.86 | €10.87 | €10.88 | €10.89 | €10.90 | €10.91 | €10.92 | €10.93 | €10.94 | €10.95 | €10.96 | €10.96 | €10.72 | €10.91 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Cookware | 502 | 520 | 571 | 566 | 688 | 636 | 578 | 579 | 647.91 | 750.15 | 1,083.01 | 968.06 | 617.4 | 587.77 | 676.72 | 715.65 | 771.77 | 765.66 | 742.34 | 742.83 | 855.24 | 990.19 | 1,429.58 | 1,277.84 | 8,089.13 | 10,172.99 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Knives | 346 | 316 | 369 | 379 | 395 | 414 | 369 | 388 | 423.15 | 489.92 | 707.31 | 632.24 | 403.22 | 383.87 | 441.96 | 467.38 | 504.04 | 500.05 | 484.82 | 485.14 | 558.56 | 646.69 | 933.65 | 834.55 | 5,228.61 | 6,643.93 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Textiles | 630 | 623 | 751 | 751 | 795 | 754 | 744 | 733 | 806.19 | 933.4 | 1,347.57 | 1,204.54 | 768.23 | 731.36 | 842.03 | 890.47 | 960.3 | 952.69 | 923.68 | 924.29 | 1,064.16 | 1,232.08 | 1,778.8 | 1,590 | 10,072.7 | 12,658.09 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Tableware | 449 | 448 | 526 | 483 | 583 | 548 | 521 | 535 | 579.61 | 671.07 | 968.85 | 866.02 | 552.32 | 525.82 | 605.39 | 640.21 | 690.42 | 684.95 | 664.09 | 664.53 | 765.09 | 885.82 | 1,278.88 | 1,143.14 | 7,178.56 | 9,100.66 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Storage | 369 | 363 | 432 | 451 | 468 | 469 | 447 | 432 | 487.11 | 563.97 | 814.22 | 727.8 | 464.17 | 441.89 | 508.77 | 538.03 | 580.23 | 575.63 | 558.1 | 558.47 | 642.98 | 744.44 | 1,074.77 | 960.7 | 6,024.1 | 7,648.18 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total units sold | 2,296 | 2,270 | 2,649 | 2,630 | 2,929 | 2,821 | 2,659 | 2,667 | 2,943.97 | 3,408.5 | 4,920.97 | 4,398.66 | 2,805.35 | 2,670.71 | 3,074.87 | 3,251.74 | 3,506.76 | 3,478.98 | 3,373.02 | 3,375.25 | 3,886.04 | 4,499.22 | 6,495.68 | 5,806.23 | 36,593.1 | 46,223.86 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Cookware | €118.53 | €119.70 | €116.56 | €119.15 | €118.83 | €114.96 | €116.58 | €120.32 | €120.71 | €121.11 | €121.51 | €121.90 | €122.30 | €122.70 | €123.10 | €123.51 | €123.91 | €124.32 | €124.72 | €125.13 | €125.54 | €125.95 | €126.37 | €126.78 | €119.16 | €124.53 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Knives | €71.30 | €71.43 | €72.25 | €71.68 | €73.46 | €71.40 | €71.53 | €73.10 | €73.34 | €73.58 | €73.82 | €74.06 | €74.30 | €74.55 | €74.79 | €75.04 | €75.28 | €75.53 | €75.78 | €76.02 | €76.27 | €76.52 | €76.77 | €77.02 | €72.58 | €75.66 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Textiles | €45.84 | €46.37 | €46.55 | €45.86 | €46.29 | €46.30 | €47.13 | €45.48 | €45.63 | €45.78 | €45.93 | €46.08 | €46.23 | €46.38 | €46.53 | €46.68 | €46.84 | €46.99 | €47.14 | €47.30 | €47.45 | €47.61 | €47.77 | €47.92 | €46.10 | €47.07 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Tableware | €37.58 | €38.06 | €37.90 | €38.44 | €36.97 | €37.49 | €38.03 | €37.83 | €37.95 | €38.08 | €38.20 | €38.33 | €38.45 | €38.58 | €38.71 | €38.83 | €38.96 | €39.09 | €39.21 | €39.34 | €39.47 | €39.60 | €39.73 | €39.86 | €37.91 | €39.15 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Storage | €29.08 | €29.37 | €29.16 | €29.38 | €28.63 | €28.73 | €29.41 | €29.29 | €29.39 | €29.48 | €29.58 | €29.68 | €29.77 | €29.87 | €29.97 | €30.07 | €30.16 | €30.26 | €30.36 | €30.46 | €30.56 | €30.66 | €30.76 | €30.86 | €29.26 | €30.31 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €59,502 | €62,244 | €66,556 | €67,439 | €81,755 | €73,115 | €67,383 | €69,665 | €78,212 | €90,850 | €131,592 | €118,010 | €75,510 | €72,121 | €83,307 | €88,388 | €95,632 | €95,185 | €92,588 | €92,952 | €107,369 | €124,718 | €180,649 | €162,004 | €966,322 | €1,270,424 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €24,670 | €22,572 | €26,660 | €27,167 | €29,017 | €29,560 | €26,395 | €28,363 | €31,033 | €36,048 | €52,214 | €46,825 | €29,961 | €28,617 | €33,055 | €35,071 | €37,945 | €37,768 | €36,737 | €36,882 | €42,603 | €49,486 | €71,679 | €64,281 | €380,522 | €504,086 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €28,879 | €28,889 | €34,959 | €34,441 | €36,801 | €34,910 | €35,065 | €33,337 | €36,785 | €42,729 | €61,892 | €55,504 | €35,515 | €33,921 | €39,182 | €41,571 | €44,978 | €44,768 | €43,547 | €43,718 | €50,499 | €58,659 | €84,965 | €76,195 | €464,190 | €597,517 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €16,873 | €17,051 | €19,935 | €18,567 | €21,554 | €20,545 | €19,814 | €20,239 | €21,999 | €25,553 | €37,013 | €33,193 | €21,239 | €20,286 | €23,432 | €24,861 | €26,898 | €26,773 | €26,042 | €26,145 | €30,200 | €35,079 | €50,811 | €45,567 | €272,334 | €357,331 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €10,731 | €10,661 | €12,597 | €13,250 | €13,399 | €13,474 | €13,146 | €12,653 | €14,314 | €16,627 | €24,084 | €21,598 | €13,820 | €13,199 | €15,247 | €16,176 | €17,502 | €17,420 | €16,945 | €17,012 | €19,650 | €22,826 | €33,062 | €29,649 | €176,535 | €232,509 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €140,655 | €141,417 | €160,708 | €160,863 | €182,525 | €171,603 | €161,802 | €164,257 | €182,343 | €211,807 | €306,794 | €275,128 | €176,044 | €168,144 | €194,223 | €206,067 | €222,956 | €221,913 | €215,859 | €216,709 | €250,321 | €290,768 | €421,166 | €377,696 | €2,259,902 | €2,961,868 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €59,502 | €62,244 | €66,556 | €67,439 | €81,755 | €73,115 | €67,383 | €69,665 | €78,212 | €90,850 | €131,592 | €118,010 | €75,510 | €72,121 | €83,307 | €88,388 | €95,632 | €95,185 | €92,588 | €92,952 | €107,369 | €124,718 | €180,649 | €162,004 | €966,322 | €1,270,424 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €24,670 | €22,572 | €26,660 | €27,167 | €29,017 | €29,560 | €26,395 | €28,363 | €31,033 | €36,048 | €52,214 | €46,825 | €29,961 | €28,617 | €33,055 | €35,071 | €37,945 | €37,768 | €36,737 | €36,882 | €42,603 | €49,486 | €71,679 | €64,281 | €380,522 | €504,086 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €28,879 | €28,889 | €34,959 | €34,441 | €36,801 | €34,910 | €35,065 | €33,337 | €36,785 | €42,729 | €61,892 | €55,504 | €35,515 | €33,921 | €39,182 | €41,571 | €44,978 | €44,768 | €43,547 | €43,718 | €50,499 | €58,659 | €84,965 | €76,195 | €464,190 | €597,517 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €16,873 | €17,051 | €19,935 | €18,567 | €21,554 | €20,545 | €19,814 | €20,239 | €21,999 | €25,553 | €37,013 | €33,193 | €21,239 | €20,286 | €23,432 | €24,861 | €26,898 | €26,773 | €26,042 | €26,145 | €30,200 | €35,079 | €50,811 | €45,567 | €272,334 | €357,331 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €10,731 | €10,661 | €12,597 | €13,250 | €13,399 | €13,474 | €13,146 | €12,653 | €14,314 | €16,627 | €24,084 | €21,598 | €13,820 | €13,199 | €15,247 | €16,176 | €17,502 | €17,420 | €16,945 | €17,012 | €19,650 | €22,826 | €33,062 | €29,649 | €176,535 | €232,509 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €140,655 | €141,417 | €160,708 | €160,863 | €182,525 | €171,603 | €161,802 | €164,257 | €182,343 | €211,807 | €306,794 | €275,128 | €176,044 | €168,144 | €194,223 | €206,067 | €222,956 | €221,913 | €215,859 | €216,709 | €250,321 | €290,768 | €421,166 | €377,696 | €2,259,902 | €2,961,868 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Cookware | €20,030 | €20,894 | €23,046 | €23,014 | €28,249 | €25,923 | €23,588 | €23,942 | €26,813 | €31,070 | €44,894 | €40,162 | €25,636 | €24,426 | €28,145 | €29,789 | €32,152 | €31,924 | €30,977 | €31,023 | €35,748 | €41,423 | €59,853 | €53,544 | €331,625 | €424,638 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Knives | €7,224 | €6,677 | €7,867 | €8,031 | €8,449 | €8,826 | €7,963 | €8,369 | €9,135 | €10,585 | €15,295 | €13,683 | €8,734 | €8,321 | €9,589 | €10,149 | €10,954 | €10,876 | €10,553 | €10,569 | €12,179 | €14,112 | €20,391 | €18,242 | €112,105 | €144,667 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Textiles | €9,242 | €9,102 | €11,010 | €11,032 | €11,702 | €11,114 | €11,041 | €10,951 | €12,054 | €13,968 | €20,183 | €18,056 | €11,525 | €10,981 | €12,653 | €13,392 | €14,454 | €14,352 | €13,926 | €13,947 | €16,071 | €18,622 | €26,908 | €24,072 | €149,455 | €190,903 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Tableware | €5,806 | €5,878 | €6,912 | €6,361 | €7,754 | €7,266 | €6,971 | €7,174 | €7,779 | €9,014 | €13,025 | €11,652 | €7,437 | €7,086 | €8,166 | €8,642 | €9,328 | €9,262 | €8,987 | €9,000 | €10,371 | €12,018 | €17,364 | €15,534 | €95,591 | €123,196 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Storage | €3,882 | €3,844 | €4,558 | €4,803 | €4,989 | €5,018 | €4,819 | €4,674 | €5,275 | €6,112 | €8,832 | €7,901 | €5,043 | €4,805 | €5,537 | €5,860 | €6,325 | €6,280 | €6,094 | €6,103 | €7,032 | €8,149 | €11,775 | €10,534 | €64,707 | €83,537 |
| SHOPIFY EU (DTC): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total cost of goods shipped (EUR) | €46,184 | €46,395 | €53,392 | €53,241 | €61,144 | €58,149 | €54,382 | €55,110 | €61,057 | €70,749 | €102,228 | €91,453 | €58,375 | €55,619 | €64,090 | €67,832 | €73,213 | €72,693 | €70,537 | €70,643 | €81,401 | €94,323 | €136,291 | €121,926 | €753,483 | €966,942 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Cookware | 470 | 405 | 495 | 505 | 550 | 537 | 441 | 434 | 535.19 | 621.94 | 901.25 | 808.58 | 517.61 | 494.59 | 571.55 | 606.67 | 656.68 | 653.9 | 636.33 | 639.12 | 738.57 | 858.28 | 1,243.73 | 1,115.84 | 6,703.97 | 8,732.88 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Knives | 515 | 451 | 506 | 590 | 636 | 580 | 526 | 503 | 609.86 | 708.72 | 1,026.99 | 921.4 | 589.82 | 563.6 | 651.3 | 691.32 | 748.3 | 745.13 | 725.11 | 728.29 | 841.61 | 978.03 | 1,417.25 | 1,271.53 | 7,573.97 | 9,951.27 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Textiles | 574 | 489 | 600 | 662 | 690 | 571 | 554 | 584 | 647.77 | 752.76 | 1,090.82 | 978.66 | 626.48 | 598.63 | 691.78 | 734.28 | 794.81 | 791.44 | 770.18 | 773.55 | 893.92 | 1,038.81 | 1,505.33 | 1,350.55 | 8,194.01 | 10,569.75 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Tableware | 614 | 542 | 618 | 685 | 761 | 685 | 679 | 634 | 757.31 | 880.06 | 1,275.28 | 1,144.16 | 732.42 | 699.86 | 808.76 | 858.45 | 929.21 | 925.27 | 900.42 | 904.36 | 1,045.08 | 1,214.48 | 1,759.89 | 1,578.94 | 9,274.8 | 12,357.14 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Units sold: Storage | 444 | 369 | 432 | 434 | 489 | 485 | 403 | 418 | 495.02 | 575.25 | 833.59 | 747.88 | 478.75 | 457.46 | 528.65 | 561.13 | 607.38 | 604.81 | 588.56 | 591.14 | 683.12 | 793.85 | 1,150.36 | 1,032.08 | 6,125.74 | 8,077.29 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total units sold | 2,617 | 2,256 | 2,651 | 2,876 | 3,126 | 2,858 | 2,603 | 2,573 | 3,045.15 | 3,538.73 | 5,127.94 | 4,600.68 | 2,945.08 | 2,814.14 | 3,252.03 | 3,451.85 | 3,736.39 | 3,720.54 | 3,620.61 | 3,636.45 | 4,202.3 | 4,883.45 | 7,076.56 | 6,348.93 | 37,872.49 | 49,688.33 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Cookware | €108.02 | €110.39 | €109.04 | €108.35 | €111.40 | €109.46 | €108.06 | €109.13 | €109.40 | €109.67 | €109.94 | €110.21 | €110.48 | €110.75 | €111.03 | €111.30 | €111.58 | €111.85 | €112.13 | €112.40 | €112.68 | €112.96 | €113.24 | €113.52 | €109.42 | €111.99 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Knives | €65.67 | €65.86 | €65.27 | €65.58 | €65.69 | €65.00 | €66.26 | €66.66 | €66.82 | €66.99 | €67.15 | €67.32 | €67.49 | €67.65 | €67.82 | €67.99 | €68.15 | €68.32 | €68.49 | €68.66 | €68.83 | €69.00 | €69.17 | €69.34 | €66.19 | €68.41 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Textiles | €42.59 | €41.78 | €41.54 | €42.23 | €42.48 | €42.44 | €40.84 | €42.16 | €42.26 | €42.37 | €42.47 | €42.58 | €42.68 | €42.79 | €42.89 | €43.00 | €43.11 | €43.21 | €43.32 | €43.42 | €43.53 | €43.64 | €43.75 | €43.85 | €42.15 | €43.27 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Tableware | €35.00 | €35.01 | €34.96 | €34.35 | €34.62 | €34.87 | €34.79 | €35.18 | €35.27 | €35.35 | €35.44 | €35.53 | €35.62 | €35.70 | €35.79 | €35.88 | €35.97 | €36.06 | €36.15 | €36.24 | €36.32 | €36.41 | €36.50 | €36.59 | €35.03 | €36.10 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (EUR): Storage | €27.34 | €27.17 | €27.02 | €26.75 | €26.78 | €26.91 | €27.04 | €26.55 | €26.62 | €26.68 | €26.75 | €26.81 | €26.88 | €26.95 | €27.01 | €27.08 | €27.15 | €27.21 | €27.28 | €27.35 | €27.41 | €27.48 | €27.55 | €27.62 | €26.87 | €27.25 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €50,769 | €44,708 | €53,975 | €54,717 | €61,270 | €58,780 | €47,654 | €47,362 | €58,550 | €68,208 | €99,083 | €89,114 | €57,187 | €54,779 | €63,459 | €67,524 | €73,270 | €73,139 | €71,350 | €71,839 | €83,223 | €96,951 | €140,837 | €126,667 | €734,191 | €980,224 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €33,820 | €29,703 | €33,027 | €38,692 | €41,779 | €37,700 | €34,853 | €33,530 | €40,754 | €47,476 | €68,967 | €62,028 | €39,805 | €38,129 | €44,171 | €47,000 | €51,000 | €50,909 | €49,664 | €50,004 | €57,927 | €67,483 | €98,030 | €88,167 | €502,329 | €682,288 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €24,447 | €20,430 | €24,924 | €27,956 | €29,311 | €24,233 | €22,625 | €24,621 | €27,377 | €31,893 | €46,330 | €41,669 | €26,740 | €25,614 | €29,672 | €31,573 | €34,260 | €34,199 | €33,363 | €33,591 | €38,914 | €45,333 | €65,854 | €59,228 | €345,818 | €458,341 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €21,490 | €18,975 | €21,605 | €23,530 | €26,346 | €23,886 | €23,622 | €22,304 | €26,708 | €31,113 | €45,197 | €40,650 | €26,086 | €24,988 | €28,947 | €30,801 | €33,423 | €33,363 | €32,547 | €32,770 | €37,962 | €44,224 | €64,243 | €57,780 | €325,427 | €447,134 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €12,139 | €10,026 | €11,673 | €11,610 | €13,095 | €13,051 | €10,897 | €11,098 | €13,175 | €15,348 | €22,296 | €20,053 | €12,868 | €12,327 | €14,280 | €15,194 | €16,488 | €16,458 | €16,056 | €16,166 | €18,727 | €21,816 | €31,692 | €28,503 | €164,461 | €220,574 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €142,665 | €123,842 | €145,203 | €156,504 | €171,801 | €157,651 | €139,652 | €138,916 | €166,563 | €194,039 | €281,874 | €253,514 | €162,685 | €155,835 | €180,528 | €192,093 | €208,440 | €208,068 | €202,979 | €204,370 | €236,753 | €275,807 | €400,655 | €360,345 | €2,072,226 | €2,788,560 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Cookware | €50,769 | €44,708 | €53,975 | €54,717 | €61,270 | €58,780 | €47,654 | €47,362 | €58,550 | €68,208 | €99,083 | €89,114 | €57,187 | €54,779 | €63,459 | €67,524 | €73,270 | €73,139 | €71,350 | €71,839 | €83,223 | €96,951 | €140,837 | €126,667 | €734,191 | €980,224 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Knives | €33,820 | €29,703 | €33,027 | €38,692 | €41,779 | €37,700 | €34,853 | €33,530 | €40,754 | €47,476 | €68,967 | €62,028 | €39,805 | €38,129 | €44,171 | €47,000 | €51,000 | €50,909 | €49,664 | €50,004 | €57,927 | €67,483 | €98,030 | €88,167 | €502,329 | €682,288 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Textiles | €24,447 | €20,430 | €24,924 | €27,956 | €29,311 | €24,233 | €22,625 | €24,621 | €27,377 | €31,893 | €46,330 | €41,669 | €26,740 | €25,614 | €29,672 | €31,573 | €34,260 | €34,199 | €33,363 | €33,591 | €38,914 | €45,333 | €65,854 | €59,228 | €345,818 | €458,341 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Tableware | €21,490 | €18,975 | €21,605 | €23,530 | €26,346 | €23,886 | €23,622 | €22,304 | €26,708 | €31,113 | €45,197 | €40,650 | €26,086 | €24,988 | €28,947 | €30,801 | €33,423 | €33,363 | €32,547 | €32,770 | €37,962 | €44,224 | €64,243 | €57,780 | €325,427 | €447,134 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR): Storage | €12,139 | €10,026 | €11,673 | €11,610 | €13,095 | €13,051 | €10,897 | €11,098 | €13,175 | €15,348 | €22,296 | €20,053 | €12,868 | €12,327 | €14,280 | €15,194 | €16,488 | €16,458 | €16,056 | €16,166 | €18,727 | €21,816 | €31,692 | €28,503 | €164,461 | €220,574 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €142,665 | €123,842 | €145,203 | €156,504 | €171,801 | €157,651 | €139,652 | €138,916 | €166,563 | €194,039 | €281,874 | €253,514 | €162,685 | €155,835 | €180,528 | €192,093 | €208,440 | €208,068 | €202,979 | €204,370 | €236,753 | €275,807 | €400,655 | €360,345 | €2,072,226 | €2,788,560 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Cookware | €18,753 | €16,273 | €19,978 | €20,533 | €22,583 | €21,888 | €17,997 | €17,946 | €22,149 | €25,760 | €37,360 | €33,546 | €21,492 | €20,553 | €23,771 | €25,253 | €27,357 | €27,264 | €26,553 | €26,692 | €30,871 | €35,904 | €52,072 | €46,756 | €274,766 | €364,539 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Knives | €10,753 | €9,530 | €10,788 | €12,502 | €13,604 | €12,366 | €11,351 | €10,850 | €13,166 | €15,312 | €22,207 | €19,941 | €12,775 | €12,217 | €14,130 | €15,011 | €16,262 | €16,206 | €15,784 | €15,866 | €18,350 | €21,342 | €30,953 | €27,793 | €162,369 | €216,691 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Textiles | €8,421 | €7,144 | €8,796 | €9,725 | €10,157 | €8,417 | €8,221 | €8,725 | €9,686 | €11,265 | €16,337 | €14,670 | €9,399 | €8,988 | €10,395 | €11,043 | €11,963 | €11,923 | €11,612 | €11,672 | €13,500 | €15,701 | €22,771 | €20,447 | €121,563 | €159,414 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Tableware | €7,939 | €7,111 | €8,121 | €9,021 | €10,121 | €9,083 | €9,085 | €8,502 | €10,164 | €11,821 | €17,144 | €15,394 | €9,863 | €9,432 | €10,909 | €11,588 | €12,554 | €12,511 | €12,185 | €12,249 | €14,166 | €16,476 | €23,896 | €21,456 | €123,507 | €167,285 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Storage | €4,671 | €3,908 | €4,558 | €4,622 | €5,213 | €5,190 | €4,344 | €4,523 | €5,361 | €6,235 | €9,042 | €8,119 | €5,202 | €4,974 | €5,753 | €6,112 | €6,621 | €6,599 | €6,427 | €6,460 | €7,471 | €8,690 | €12,603 | €11,316 | €65,784 | €88,228 |
| AMAZON EU (FBA): UNITS, PRICES (EUR) AND COST OF GOODS SHIPPED · Total cost of goods shipped (EUR) | €50,537 | €43,966 | €52,240 | €56,404 | €61,678 | €56,943 | €50,999 | €50,545 | €60,524 | €70,393 | €102,091 | €91,669 | €58,730 | €56,165 | €64,959 | €69,007 | €74,757 | €74,502 | €72,561 | €72,939 | €84,359 | €98,114 | €142,294 | €127,769 | €747,988 | €996,157 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Cookware | 61 | 67 | 102 | 126 | 153 | 180 | 170 | 222 | 220.66 | 265.56 | 398.52 | 370.27 | 245.47 | 242.9 | 290.69 | 319.54 | 358.2 | 369.38 | 372.26 | 387.2 | 463.38 | 557.67 | 836.88 | 777.57 | 2,336 | 5,221.14 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Knives | 35 | 38 | 60 | 77 | 83 | 101 | 105 | 130 | 129.62 | 155.99 | 234.09 | 217.5 | 144.19 | 142.68 | 170.76 | 187.7 | 210.41 | 216.98 | 218.67 | 227.45 | 272.2 | 327.58 | 491.6 | 456.75 | 1,366.2 | 3,066.96 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Textiles | 49 | 59 | 76 | 98 | 120 | 133 | 145 | 164 | 170.51 | 205.2 | 307.94 | 286.12 | 189.68 | 187.7 | 224.63 | 246.92 | 276.79 | 285.43 | 287.65 | 299.2 | 358.07 | 430.92 | 646.68 | 600.85 | 1,813.77 | 4,034.52 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Tableware | 63 | 72 | 92 | 121 | 130 | 170 | 177 | 213 | 216.03 | 259.98 | 390.16 | 362.5 | 240.32 | 237.81 | 284.6 | 312.84 | 350.68 | 361.63 | 364.45 | 379.08 | 453.66 | 545.97 | 819.33 | 761.26 | 2,266.67 | 5,111.61 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Units sold: Storage | 35 | 42 | 55 | 73 | 78 | 99 | 112 | 127 | 130.39 | 156.92 | 235.49 | 218.8 | 145.05 | 143.53 | 171.77 | 188.82 | 211.66 | 218.27 | 219.97 | 228.8 | 273.82 | 329.53 | 494.52 | 459.47 | 1,362.59 | 3,085.22 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total units sold | 243 | 278 | 385 | 495 | 564 | 683 | 709 | 856 | 867.2 | 1,043.65 | 1,566.19 | 1,455.19 | 964.7 | 954.63 | 1,142.45 | 1,255.83 | 1,407.75 | 1,451.69 | 1,463 | 1,521.72 | 1,821.13 | 2,191.67 | 3,289.01 | 3,055.9 | 9,145.23 | 20,519.45 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Cookware | US$131.13 | US$126.45 | US$127.61 | US$130.37 | US$129.77 | US$130.78 | US$129.70 | US$125.81 | US$126.12 | US$126.43 | US$126.74 | US$127.06 | US$127.37 | US$127.68 | US$128.00 | US$128.31 | US$128.63 | US$128.95 | US$129.27 | US$129.58 | US$129.90 | US$130.22 | US$130.55 | US$130.87 | US$128.16 | US$129.11 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Knives | US$79.69 | US$79.22 | US$79.01 | US$79.14 | US$79.82 | US$79.52 | US$79.73 | US$77.98 | US$78.17 | US$78.37 | US$78.56 | US$78.75 | US$78.95 | US$79.14 | US$79.34 | US$79.53 | US$79.73 | US$79.92 | US$80.12 | US$80.32 | US$80.52 | US$80.72 | US$80.92 | US$81.11 | US$79.00 | US$80.03 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Textiles | US$48.78 | US$48.68 | US$48.35 | US$49.35 | US$48.13 | US$49.46 | US$48.70 | US$48.94 | US$49.06 | US$49.18 | US$49.30 | US$49.42 | US$49.55 | US$49.67 | US$49.79 | US$49.91 | US$50.04 | US$50.16 | US$50.28 | US$50.41 | US$50.53 | US$50.66 | US$50.78 | US$50.91 | US$48.95 | US$50.22 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Tableware | US$41.75 | US$41.92 | US$41.98 | US$41.97 | US$42.67 | US$42.07 | US$41.66 | US$42.15 | US$42.25 | US$42.36 | US$42.46 | US$42.57 | US$42.67 | US$42.78 | US$42.88 | US$42.99 | US$43.09 | US$43.20 | US$43.31 | US$43.41 | US$43.52 | US$43.63 | US$43.74 | US$43.84 | US$42.15 | US$43.26 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross unit price ex VAT (USD): Storage | US$32.14 | US$31.31 | US$32.42 | US$32.22 | US$31.87 | US$31.81 | US$31.72 | US$31.87 | US$31.95 | US$32.03 | US$32.11 | US$32.19 | US$32.26 | US$32.34 | US$32.42 | US$32.50 | US$32.58 | US$32.66 | US$32.75 | US$32.83 | US$32.91 | US$32.99 | US$33.07 | US$33.15 | US$31.97 | US$32.71 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Cookware | US$7,998.93 | US$8,472.15 | US$13,016.22 | US$16,426.62 | US$19,854.81 | US$23,540.40 | US$22,049.00 | US$27,929.82 | US$27,829.48 | US$33,574.48 | US$50,509.12 | US$47,044.96 | US$31,264.67 | US$31,014.64 | US$37,208.37 | US$41,001.76 | US$46,075.18 | US$47,630.59 | US$48,120.06 | US$50,175.04 | US$60,195.17 | US$72,621.60 | US$109,251.22 | US$101,758.26 | US$298,245.99 | US$676,316.56 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Knives | US$2,789.15 | US$3,010.36 | US$4,740.60 | US$6,093.78 | US$6,625.06 | US$8,031.52 | US$8,371.65 | US$10,137.40 | US$10,132.50 | US$12,224.21 | US$18,389.97 | US$17,128.70 | US$11,383.22 | US$11,292.19 | US$13,547.28 | US$14,928.42 | US$16,775.61 | US$17,341.92 | US$17,520.14 | US$18,268.34 | US$21,916.59 | US$26,440.96 | US$39,777.51 | US$37,049.38 | US$107,674.90 | US$246,241.55 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Textiles | US$2,390.22 | US$2,872.12 | US$3,674.60 | US$4,836.30 | US$5,775.60 | US$6,578.18 | US$7,061.50 | US$8,026.16 | US$8,365.27 | US$10,092.17 | US$15,182.55 | US$14,141.26 | US$9,397.86 | US$9,322.70 | US$11,184.48 | US$12,324.73 | US$13,849.75 | US$14,317.29 | US$14,464.43 | US$15,082.13 | US$18,094.09 | US$21,829.35 | US$32,839.86 | US$30,587.55 | US$88,995.93 | US$203,294.24 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Tableware | US$2,630.25 | US$3,018.24 | US$3,862.16 | US$5,078.37 | US$5,547.10 | US$7,151.90 | US$7,373.82 | US$8,977.95 | US$9,128.08 | US$11,012.44 | US$16,567.01 | US$15,430.77 | US$10,254.83 | US$10,172.82 | US$12,204.36 | US$13,448.60 | US$15,112.68 | US$15,622.85 | US$15,783.40 | US$16,457.44 | US$19,744.04 | US$23,819.92 | US$35,834.45 | US$33,376.75 | US$95,778.10 | US$221,832.12 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (USD): Storage | US$1,124.90 | US$1,315.02 | US$1,783.10 | US$2,352.06 | US$2,485.86 | US$3,149.19 | US$3,552.64 | US$4,047.49 | US$4,165.75 | US$5,025.70 | US$7,560.62 | US$7,042.08 | US$4,679.95 | US$4,642.53 | US$5,569.65 | US$6,137.48 | US$6,896.91 | US$7,129.74 | US$7,203.01 | US$7,510.61 | US$9,010.51 | US$10,870.60 | US$16,353.62 | US$15,232.01 | US$43,604.40 | US$101,236.61 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (USD) | US$16,933.45 | US$18,687.89 | US$27,076.68 | US$34,787.13 | US$40,288.43 | US$48,451.19 | US$48,408.61 | US$59,118.82 | US$59,621.08 | US$71,929.00 | US$108,209.27 | US$100,787.77 | US$66,980.53 | US$66,444.88 | US$79,714.15 | US$87,840.99 | US$98,710.13 | US$102,042.39 | US$103,091.04 | US$107,493.56 | US$128,960.39 | US$155,582.43 | US$234,056.65 | US$218,003.95 | US$634,299.32 | US$1,448,921.08 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Cookware | €7,721 | €8,138 | €12,373 | €15,238 | €18,149 | €21,246 | €19,669 | €25,027 | €26,254 | €31,674 | €47,650 | €44,382 | €29,495 | €29,259 | €35,102 | €38,681 | €43,467 | €44,935 | €45,396 | €47,335 | €56,788 | €68,511 | €103,067 | €95,998 | €277,521 | €638,034 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Knives | €2,692 | €2,892 | €4,506 | €5,653 | €6,056 | €7,249 | €7,468 | €9,084 | €9,559 | €11,532 | €17,349 | €16,159 | €10,739 | €10,653 | €12,780 | €14,083 | €15,826 | €16,360 | €16,528 | €17,234 | €20,676 | €24,944 | €37,526 | €34,952 | €100,199 | €232,303 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Textiles | €2,307 | €2,759 | €3,493 | €4,486 | €5,279 | €5,937 | €6,299 | €7,192 | €7,892 | €9,521 | €14,323 | €13,341 | €8,866 | €8,795 | €10,551 | €11,627 | €13,066 | €13,507 | €13,646 | €14,228 | €17,070 | €20,594 | €30,981 | €28,856 | €82,830 | €191,787 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Tableware | €2,539 | €2,899 | €3,671 | €4,711 | €5,070 | €6,455 | €6,578 | €8,045 | €8,611 | €10,389 | €15,629 | €14,557 | €9,674 | €9,597 | €11,514 | €12,687 | €14,257 | €14,739 | €14,890 | €15,526 | €18,626 | €22,472 | €33,806 | €31,488 | €89,155 | €209,276 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Gross sales ex VAT (EUR at Timeline rate): Storage | €1,086 | €1,263 | €1,695 | €2,182 | €2,272 | €2,842 | €3,169 | €3,627 | €3,930 | €4,741 | €7,133 | €6,643 | €4,415 | €4,380 | €5,254 | €5,790 | €6,507 | €6,726 | €6,795 | €7,085 | €8,500 | €10,255 | €15,428 | €14,370 | €40,584 | €95,506 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total gross sales ex VAT (EUR) | €16,345 | €17,952 | €25,738 | €32,270 | €36,827 | €43,729 | €43,183 | €52,974 | €56,246 | €67,858 | €102,084 | €95,083 | €63,189 | €62,684 | €75,202 | €82,869 | €93,123 | €96,266 | €97,256 | €101,409 | €121,661 | €146,776 | €220,808 | €205,664 | €590,289 | €1,366,907 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Cookware | €2,434 | €2,692 | €4,117 | €5,123 | €6,282 | €7,337 | €6,938 | €9,180 | €9,132 | €10,999 | €16,520 | €15,362 | €10,192 | €10,094 | €12,090 | €13,301 | €14,922 | €15,401 | €15,534 | €16,171 | €19,369 | €23,329 | €35,038 | €32,582 | €96,114 | €218,023 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Knives | €731 | €803 | €1,279 | €1,632 | €1,775 | €2,153 | €2,266 | €2,804 | €2,798 | €3,370 | €5,062 | €4,707 | €3,123 | €3,093 | €3,705 | €4,076 | €4,573 | €4,719 | €4,760 | €4,955 | €5,935 | €7,148 | €10,736 | €9,984 | €29,381 | €66,807 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Textiles | €719 | €862 | €1,114 | €1,440 | €1,766 | €1,960 | €2,152 | €2,450 | €2,550 | €3,071 | €4,612 | €4,289 | €2,846 | €2,818 | €3,375 | €3,714 | €4,166 | €4,300 | €4,337 | €4,515 | €5,408 | €6,513 | €9,782 | €9,097 | €26,985 | €60,870 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Tableware | €815 | €945 | €1,209 | €1,594 | €1,729 | €2,254 | €2,368 | €2,856 | €2,899 | €3,492 | €5,245 | €4,877 | €3,236 | €3,205 | €3,839 | €4,223 | €4,738 | €4,890 | €4,932 | €5,134 | €6,150 | €7,407 | €11,125 | €10,345 | €30,283 | €69,223 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Cost of goods shipped (EUR): Storage | €368 | €445 | €580 | €777 | €831 | €1,059 | €1,207 | €1,374 | €1,412 | €1,701 | €2,554 | €2,375 | €1,576 | €1,561 | €1,869 | €2,057 | €2,307 | €2,381 | €2,402 | €2,500 | €2,995 | €3,607 | €5,418 | €5,038 | €14,685 | €33,711 |
| WALMART US (WFS): UNITS, PRICES (USD) AND COST OF GOODS SHIPPED · Total cost of goods shipped (EUR) | €5,066 | €5,746 | €8,299 | €10,565 | €12,384 | €14,764 | €14,931 | €18,664 | €18,791 | €22,633 | €33,993 | €31,610 | €20,973 | €20,771 | €24,878 | €27,370 | €30,706 | €31,691 | €31,965 | €33,275 | €39,855 | €48,004 | €72,099 | €67,045 | €197,448 | €448,634 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Cookware | 42.3% | 44.0% | 41.4% | 41.9% | 44.8% | 42.6% | 41.6% | 42.4% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | 42.9% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Knives | 17.5% | 16.0% | 16.6% | 16.9% | 15.9% | 17.2% | 16.3% | 17.3% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Textiles | 20.5% | 20.4% | 21.8% | 21.4% | 20.2% | 20.3% | 21.7% | 20.3% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | 20.2% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Tableware | 12.0% | 12.1% | 12.4% | 11.5% | 11.8% | 12.0% | 12.2% | 12.3% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | 12.1% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Shopify EU (DTC): share of gross sales, Storage | 7.6% | 7.5% | 7.8% | 8.2% | 7.3% | 7.9% | 8.1% | 7.7% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Cookware | 35.6% | 36.1% | 37.2% | 35.0% | 35.7% | 37.3% | 34.1% | 34.1% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | 35.2% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Knives | 23.7% | 24.0% | 22.7% | 24.7% | 24.3% | 23.9% | 25.0% | 24.1% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | 24.5% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Textiles | 17.1% | 16.5% | 17.2% | 17.9% | 17.1% | 15.4% | 16.2% | 17.7% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | 16.4% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Tableware | 15.1% | 15.3% | 14.9% | 15.0% | 15.3% | 15.2% | 16.9% | 16.1% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | 16.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Amazon EU (FBA): share of gross sales, Storage | 8.5% | 8.1% | 8.0% | 7.4% | 7.6% | 8.3% | 7.8% | 8.0% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | 7.9% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Cookware | 47.2% | 45.3% | 48.1% | 47.2% | 49.3% | 48.6% | 45.5% | 47.2% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | 46.7% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Knives | 16.5% | 16.1% | 17.5% | 17.5% | 16.4% | 16.6% | 17.3% | 17.1% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Textiles | 14.1% | 15.4% | 13.6% | 13.9% | 14.3% | 13.6% | 14.6% | 13.6% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Tableware | 15.5% | 16.2% | 14.3% | 14.6% | 13.8% | 14.8% | 15.2% | 15.2% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | 15.3% | — | — |
| CATEGORY SHARE OF CHANNEL GROSS SALES (allocation keys) · Walmart US (WFS): share of gross sales, Storage | 6.6% | 7.0% | 6.6% | 6.8% | 6.2% | 6.5% | 7.3% | 6.8% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | 7.0% | — | — |
| COOKWARE · Units sold | 1,033 | 992 | 1,168 | 1,197 | 1,391 | 1,353 | 1,189 | 1,235 | 1,403.76 | 1,637.64 | 2,382.78 | 2,146.91 | 1,380.48 | 1,325.27 | 1,538.97 | 1,641.86 | 1,786.65 | 1,788.93 | 1,750.93 | 1,769.15 | 2,057.19 | 2,406.14 | 3,510.18 | 3,171.25 | 17,129.1 | 24,127.01 |
| COOKWARE · Gross sales ex VAT | €117,992 | €115,090 | €132,903 | €137,394 | €161,174 | €153,140 | €134,707 | €142,054 | €163,016 | €190,731 | €278,325 | €251,506 | €162,192 | €156,159 | €181,868 | €194,592 | €212,369 | €213,258 | €209,334 | €212,127 | €247,380 | €290,180 | €424,553 | €384,670 | €1,978,034 | €2,888,682 |
| COOKWARE · Discounts and coupons (allocated) | −€6,901 | −€7,865 | −€8,726 | −€8,802 | −€9,924 | −€9,374 | −€8,749 | −€8,735 | −€9,097 | −€10,626 | −€15,482 | −€13,967 | −€8,992 | −€8,643 | −€10,049 | −€10,733 | −€11,693 | −€11,721 | −€11,484 | −€11,616 | −€13,521 | −€15,830 | −€23,116 | −€20,904 | −€118,247 | −€158,301 |
| COOKWARE · Refunds and returns (allocated) | −€8,137 | −€7,709 | −€8,973 | −€9,316 | −€10,886 | −€10,719 | −€9,127 | −€10,775 | −€10,500 | −€12,305 | −€17,985 | −€16,279 | −€10,516 | −€10,142 | −€11,832 | −€12,682 | −€13,866 | −€13,950 | −€13,719 | −€13,928 | −€16,274 | −€19,127 | −€28,040 | −€25,457 | −€132,712 | −€189,532 |
| COOKWARE · Shipping income (allocated, Shopify) | €2,392 | €2,535 | €2,761 | €2,797 | €3,409 | €3,242 | €2,844 | €2,895 | €3,203 | €3,708 | €5,353 | €4,785 | €3,052 | €2,905 | €3,345 | €3,537 | €3,815 | €3,785 | €3,669 | €3,672 | €4,227 | €4,895 | €7,066 | €6,316 | €39,924 | €50,285 |
| COOKWARE · NET REVENUE | €105,347 | €102,052 | €117,966 | €122,073 | €143,773 | €136,289 | €119,675 | €125,439 | €146,621 | €171,508 | €250,211 | €226,045 | €145,736 | €140,280 | €163,332 | €174,714 | €190,625 | €191,373 | €187,801 | €190,255 | €221,812 | €260,117 | €380,464 | €344,626 | €1,767,000 | €2,591,134 |
| COOKWARE · Cost of goods shipped | −€41,217 | −€39,859 | −€47,140 | −€48,670 | −€57,114 | −€55,148 | −€48,523 | −€51,067 | −€58,094 | −€67,829 | −€98,773 | −€89,070 | −€57,320 | −€55,073 | −€64,007 | −€68,343 | −€74,431 | −€74,588 | −€73,064 | −€73,886 | −€85,987 | −€100,656 | −€146,963 | −€132,883 | −€702,505 | −€1,007,200 |
| COOKWARE · Returned stock recovered (allocated) | €1,706 | €1,671 | €2,121 | €1,953 | €2,477 | €2,652 | €2,081 | €2,309 | €2,542 | €2,972 | €4,335 | €3,915 | €2,524 | €2,429 | €2,828 | €3,024 | €3,299 | €3,312 | €3,250 | €3,293 | €3,839 | €4,502 | €6,586 | €5,967 | €30,735 | €44,853 |
| COOKWARE · COST OF GOODS SOLD | −€39,511 | −€38,187 | −€45,020 | −€46,717 | −€54,638 | −€52,496 | −€46,442 | −€48,758 | −€55,552 | −€64,857 | −€94,438 | −€85,154 | −€54,796 | −€52,644 | −€61,179 | −€65,319 | −€71,132 | −€71,276 | −€69,814 | −€70,593 | −€82,148 | −€96,153 | −€140,377 | −€126,916 | −€671,770 | −€962,348 |
| COOKWARE · GROSS PROFIT | €65,836 | €63,865 | €72,946 | €75,356 | €89,135 | €83,792 | €73,233 | €76,682 | €91,070 | €106,651 | €155,773 | €140,891 | €90,940 | €87,635 | €102,153 | €109,396 | €119,493 | €120,096 | €117,987 | €119,662 | €139,665 | €163,964 | €240,087 | €217,710 | €1,095,230 | €1,628,786 |
| COOKWARE · Gross margin % | 62.5% | 62.6% | 61.8% | 61.7% | 62.0% | 61.5% | 61.2% | 61.1% | 62.1% | 62.2% | 62.3% | 62.3% | 62.4% | 62.5% | 62.5% | 62.6% | 62.7% | 62.8% | 62.8% | 62.9% | 63.0% | 63.0% | 63.1% | 63.2% | 62.0% | 62.9% |
| COOKWARE · Variable channel costs (allocated) | −€23,136 | −€22,024 | −€26,085 | −€27,415 | −€31,376 | −€31,458 | −€27,009 | −€28,050 | −€31,916 | −€38,562 | −€56,242 | −€50,798 | −€31,719 | −€30,533 | −€35,554 | −€38,036 | −€41,507 | −€41,678 | −€40,910 | −€41,455 | −€48,346 | −€58,414 | −€85,448 | −€77,409 | −€394,072 | −€571,010 |
| COOKWARE · CONTRIBUTION BEFORE MARKETING (CM1) | €42,700 | €41,840 | €46,862 | €47,941 | €57,759 | €52,335 | €46,223 | €48,631 | €59,153 | €68,090 | €99,531 | €90,093 | €59,220 | €57,102 | €66,599 | €71,359 | €77,986 | €78,418 | €77,077 | €78,206 | €91,318 | €105,550 | €154,639 | €140,301 | €701,158 | €1,057,776 |
| COOKWARE · Paid media (allocated) | −€13,926 | −€14,368 | −€17,204 | −€17,140 | −€20,655 | −€19,874 | −€17,992 | −€19,249 | −€18,863 | −€22,027 | −€32,080 | −€28,930 | −€18,618 | −€17,888 | −€20,789 | −€22,195 | −€24,170 | −€24,217 | −€23,718 | −€23,979 | −€27,899 | −€32,648 | −€47,652 | −€43,070 | −€242,309 | −€326,843 |
| COOKWARE · CONTRIBUTION AFTER MARKETING (CM2) | €28,774 | €27,472 | €29,658 | €30,801 | €37,104 | €32,460 | €28,232 | €29,382 | €40,290 | €46,062 | €67,451 | €61,163 | €40,602 | €39,214 | €45,810 | €49,164 | €53,816 | €54,201 | €53,359 | €54,227 | €63,419 | €72,902 | €106,987 | €97,231 | €458,849 | €730,933 |
| COOKWARE · CM2 % | 27.3% | 26.9% | 25.1% | 25.2% | 25.8% | 23.8% | 23.6% | 23.4% | 27.5% | 26.9% | 27.0% | 27.1% | 27.9% | 28.0% | 28.0% | 28.1% | 28.2% | 28.3% | 28.4% | 28.5% | 28.6% | 28.0% | 28.1% | 28.2% | 26.0% | 28.2% |
| COOKWARE · CM2 per unit | €27.85 | €27.69 | €25.39 | €25.73 | €26.67 | €23.99 | €23.74 | €23.79 | €28.70 | €28.13 | €28.31 | €28.49 | €29.41 | €29.59 | €29.77 | €29.94 | €30.12 | €30.30 | €30.47 | €30.65 | €30.83 | €30.30 | €30.48 | €30.66 | €26.79 | €30.30 |
| COOKWARE · Days of inventory on hand (Inventory) | 198.27 | 158.36 | 118.63 | 82.4 | 101.18 | 72.85 | 55.88 | 23.5 | 66.82 | 108.57 | 43.38 | 51.48 | 114.93 | 83.98 | 88.27 | 84.32 | 82.84 | 75.84 | 80.9 | 96.21 | 90.63 | 120.7 | 70 | 80 | 51.48 | 80 |
| KNIVES · Units sold | 896 | 805 | 935 | 1,046 | 1,114 | 1,095 | 1,000 | 1,021 | 1,162.63 | 1,354.62 | 1,968.4 | 1,771.13 | 1,137.24 | 1,090.15 | 1,264.02 | 1,346.4 | 1,462.75 | 1,462.15 | 1,428.6 | 1,440.87 | 1,672.36 | 1,952.3 | 2,842.49 | 2,562.83 | 14,168.78 | 19,662.17 |
| KNIVES · Gross sales ex VAT | €61,182 | €55,167 | €64,193 | €71,512 | €76,851 | €74,508 | €68,715 | €70,976 | €81,346 | €95,056 | €138,530 | €125,012 | €80,505 | €77,399 | €90,006 | €96,155 | €104,771 | €105,037 | €102,929 | €104,120 | €121,206 | €141,914 | €207,235 | €187,400 | €983,050 | €1,418,677 |
| KNIVES · Discounts and coupons (allocated) | −€3,287 | −€3,432 | −€3,977 | −€4,141 | −€4,376 | −€4,277 | −€3,980 | −€4,068 | −€4,184 | −€4,884 | −€7,111 | −€6,410 | −€4,124 | −€3,960 | −€4,600 | −€4,909 | −€5,343 | −€5,351 | −€5,237 | −€5,292 | −€6,153 | −€7,196 | −€10,496 | −€9,480 | −€54,127 | −€72,140 |
| KNIVES · Refunds and returns (allocated) | −€4,278 | −€3,905 | −€4,408 | −€4,807 | −€5,198 | −€5,273 | −€4,605 | −€5,417 | −€5,324 | −€6,229 | −€9,087 | −€8,210 | −€5,293 | −€5,095 | −€5,932 | −€6,346 | −€6,923 | −€6,950 | −€6,819 | −€6,908 | −€8,052 | −€9,441 | −€13,807 | −€12,503 | −€66,742 | −€94,069 |
| KNIVES · Shipping income (allocated, Shopify) | €992 | €919 | €1,106 | €1,127 | €1,210 | €1,311 | €1,114 | €1,179 | €1,271 | €1,471 | €2,124 | €1,899 | €1,211 | €1,153 | €1,327 | €1,404 | €1,514 | €1,502 | €1,456 | €1,457 | €1,677 | €1,942 | €2,804 | €2,506 | €15,722 | €19,952 |
| KNIVES · NET REVENUE | €54,609 | €48,748 | €56,914 | €63,690 | €68,487 | €66,269 | €61,244 | €62,670 | €73,108 | €85,415 | €124,456 | €112,291 | €72,299 | €69,496 | €80,801 | €86,303 | €94,019 | €94,238 | €92,329 | €93,378 | €108,678 | €127,219 | €185,737 | €167,923 | €877,902 | €1,272,420 |
| KNIVES · Cost of goods shipped | −€18,708 | −€17,010 | −€19,934 | −€22,165 | −€23,828 | −€23,345 | −€21,580 | −€22,023 | −€25,099 | −€29,268 | −€42,564 | −€38,330 | −€24,632 | −€23,632 | −€27,424 | −€29,235 | −€31,788 | −€31,801 | −€31,097 | −€31,390 | −€36,464 | −€42,603 | −€62,080 | −€56,019 | −€303,855 | −€428,165 |
| KNIVES · Returned stock recovered (allocated) | €912 | €853 | €1,077 | €1,029 | €1,199 | €1,329 | €1,068 | €1,182 | €1,305 | €1,523 | €2,217 | €1,999 | €1,286 | €1,235 | €1,436 | €1,532 | €1,668 | €1,671 | €1,636 | €1,654 | €1,924 | €2,251 | €3,285 | €2,969 | €15,692 | €22,548 |
| KNIVES · COST OF GOODS SOLD | −€17,797 | −€16,157 | −€18,857 | −€21,136 | −€22,630 | −€22,017 | −€20,512 | −€20,841 | −€23,794 | −€27,745 | −€40,347 | −€36,331 | −€23,346 | −€22,396 | −€25,988 | −€27,703 | −€30,120 | −€30,130 | −€29,461 | −€29,736 | −€34,540 | −€40,352 | −€58,795 | −€53,050 | −€288,163 | −€405,616 |
| KNIVES · GROSS PROFIT | €36,812 | €32,591 | €38,057 | €42,554 | €45,857 | €44,253 | €40,733 | €41,830 | €49,314 | €57,670 | €84,109 | €75,960 | €48,953 | €47,100 | €54,813 | €58,601 | €63,899 | €64,108 | €62,868 | €63,642 | €74,138 | €86,867 | €126,942 | €114,874 | €589,739 | €866,804 |
| KNIVES · Gross margin % | 67.4% | 66.9% | 66.9% | 66.8% | 67.0% | 66.8% | 66.5% | 66.7% | 67.5% | 67.5% | 67.6% | 67.6% | 67.7% | 67.8% | 67.8% | 67.9% | 68.0% | 68.0% | 68.1% | 68.2% | 68.2% | 68.3% | 68.3% | 68.4% | 67.2% | 68.1% |
| KNIVES · Variable channel costs (allocated) | −€12,681 | −€11,298 | −€13,172 | −€15,179 | −€16,026 | −€16,106 | −€14,654 | −€14,750 | −€16,884 | −€20,572 | −€29,952 | −€27,004 | −€16,660 | −€16,006 | −€18,601 | −€19,859 | −€21,624 | −€21,666 | −€21,218 | −€21,451 | −€24,957 | −€30,388 | −€44,340 | −€40,064 | −€208,276 | −€296,835 |
| KNIVES · CONTRIBUTION BEFORE MARKETING (CM1) | €24,131 | €21,294 | €24,885 | €27,375 | €29,831 | €28,147 | €26,079 | €27,079 | €32,430 | €37,098 | €54,158 | €48,956 | €32,293 | €31,093 | €36,212 | €38,742 | €42,275 | €42,443 | €41,650 | €42,190 | €49,181 | €56,479 | €82,602 | €74,809 | €381,463 | €569,969 |
| KNIVES · Paid media (allocated) | −€6,700 | −€6,228 | −€7,735 | −€8,260 | −€9,050 | −€9,108 | −€8,485 | −€8,895 | −€8,743 | −€10,202 | −€14,848 | −€13,381 | −€8,605 | −€8,261 | −€9,593 | −€10,233 | −€11,134 | −€11,146 | −€10,905 | −€11,015 | −€12,802 | −€14,966 | −€21,819 | −€19,699 | −€111,635 | −€150,178 |
| KNIVES · CONTRIBUTION AFTER MARKETING (CM2) | €17,432 | €15,066 | €17,150 | €19,115 | €20,781 | €19,039 | €17,593 | €18,184 | €23,688 | €26,896 | €39,309 | €35,575 | €23,688 | €22,832 | €26,619 | €28,509 | €31,141 | €31,297 | €30,744 | €31,176 | €36,379 | €41,513 | €60,783 | €55,110 | €269,828 | €419,791 |
| KNIVES · CM2 % | 31.9% | 30.9% | 30.1% | 30.0% | 30.3% | 28.7% | 28.7% | 29.0% | 32.4% | 31.5% | 31.6% | 31.7% | 32.8% | 32.9% | 32.9% | 33.0% | 33.1% | 33.2% | 33.3% | 33.4% | 33.5% | 32.6% | 32.7% | 32.8% | 30.7% | 33.0% |
| KNIVES · CM2 per unit | €19.45 | €18.72 | €18.34 | €18.27 | €18.65 | €17.39 | €17.59 | €17.81 | €20.37 | €19.85 | €19.97 | €20.09 | €20.83 | €20.94 | €21.06 | €21.17 | €21.29 | €21.40 | €21.52 | €21.64 | €21.75 | €21.26 | €21.38 | €21.50 | €19.04 | €21.35 |
| KNIVES · Days of inventory on hand (Inventory) | 132.9 | 105.43 | 142.96 | 95.82 | 62.66 | 33.6 | 83.43 | 52.41 | 67.75 | 30.56 | 41.62 | 51.41 | 84.97 | 83.85 | 88.13 | 84.18 | 82.7 | 75.71 | 80.75 | 96.03 | 90.45 | 120.46 | 69.86 | 80 | 51.41 | 80 |
| TEXTILES · Units sold | 1,253 | 1,171 | 1,427 | 1,511 | 1,605 | 1,458 | 1,443 | 1,481 | 1,624.46 | 1,891.36 | 2,746.34 | 2,469.32 | 1,584.39 | 1,517.68 | 1,758.44 | 1,871.67 | 2,031.9 | 2,029.56 | 1,981.51 | 1,997.04 | 2,316.15 | 2,701.82 | 3,930.81 | 3,541.4 | 20,080.48 | 27,262.35 |
| TEXTILES · Gross sales ex VAT | €55,633 | €52,078 | €63,376 | €66,883 | €71,391 | €65,080 | €63,989 | €65,150 | €72,054 | €84,143 | €122,545 | €110,513 | €71,120 | €68,330 | €79,406 | €84,772 | €92,304 | €92,474 | €90,555 | €91,538 | €106,483 | €124,585 | €181,799 | €164,280 | €892,837 | €1,247,646 |
| TEXTILES · Discounts and coupons (allocated) | −€3,273 | −€3,582 | −€4,285 | −€4,329 | −€4,384 | −€4,126 | −€4,289 | −€4,045 | −€4,072 | −€4,749 | −€6,908 | −€6,222 | −€3,998 | −€3,836 | −€4,452 | −€4,746 | −€5,160 | −€5,162 | −€5,048 | −€5,095 | −€5,918 | −€6,913 | −€10,071 | −€9,086 | −€54,263 | −€69,486 |
| TEXTILES · Refunds and returns (allocated) | −€3,801 | −€3,457 | −€4,192 | −€4,448 | −€4,776 | −€4,503 | −€4,278 | −€4,903 | −€4,571 | −€5,344 | −€7,793 | −€7,037 | −€4,534 | −€4,362 | −€5,076 | −€5,427 | −€5,917 | −€5,937 | −€5,822 | −€5,894 | −€6,867 | −€8,047 | −€11,761 | −€10,645 | −€59,103 | −€80,290 |
| TEXTILES · Shipping income (allocated, Shopify) | €1,161 | €1,176 | €1,451 | €1,428 | €1,534 | €1,548 | €1,480 | €1,386 | €1,506 | €1,744 | €2,518 | €2,251 | €1,435 | €1,366 | €1,573 | €1,664 | €1,794 | €1,780 | €1,726 | €1,727 | €1,988 | €2,302 | €3,324 | €2,971 | €19,183 | €23,650 |
| TEXTILES · NET REVENUE | €49,720 | €46,215 | €56,350 | €59,535 | €63,765 | €58,000 | €56,902 | €57,588 | €64,917 | €75,794 | €110,362 | €99,505 | €64,023 | €61,498 | €71,451 | €76,263 | €83,021 | €83,155 | €81,411 | €82,276 | €95,686 | €111,928 | €163,290 | €147,519 | €798,654 | €1,121,520 |
| TEXTILES · Cost of goods shipped | −€18,382 | −€17,108 | −€20,920 | −€22,197 | −€23,626 | −€21,491 | −€21,414 | −€22,126 | −€24,290 | −€28,304 | −€41,132 | −€37,014 | −€23,769 | −€22,787 | −€26,424 | −€28,149 | −€30,584 | −€30,574 | −€29,875 | −€30,134 | −€34,978 | −€40,836 | −€59,461 | −€53,615 | −€298,003 | −€411,187 |
| TEXTILES · Returned stock recovered (allocated) | €801 | €749 | €993 | €939 | €1,090 | €1,118 | €978 | €1,057 | €1,109 | €1,294 | €1,883 | €1,697 | €1,091 | €1,048 | €1,216 | €1,298 | €1,412 | €1,414 | €1,383 | €1,398 | €1,625 | €1,900 | €2,771 | €2,503 | €13,709 | €19,058 |
| TEXTILES · COST OF GOODS SOLD | −€17,580 | −€16,360 | −€19,927 | −€21,258 | −€22,535 | −€20,373 | −€20,436 | −€21,069 | −€23,180 | −€27,010 | −€39,249 | −€35,317 | −€22,678 | −€21,740 | −€25,208 | −€26,851 | −€29,172 | −€29,160 | −€28,492 | −€28,737 | −€33,354 | −€38,936 | −€56,690 | −€51,112 | −€284,294 | −€392,129 |
| TEXTILES · GROSS PROFIT | €32,140 | €29,855 | €36,423 | €38,278 | €41,230 | €37,627 | €36,466 | €36,519 | €41,737 | €48,784 | €71,112 | €64,188 | €41,345 | €39,758 | €46,243 | €49,412 | €53,849 | €53,994 | €52,919 | €53,539 | €62,333 | €72,991 | €106,600 | €96,407 | €514,359 | €729,390 |
| TEXTILES · Gross margin % | 64.6% | 64.6% | 64.6% | 64.3% | 64.7% | 64.9% | 64.1% | 63.4% | 64.3% | 64.4% | 64.4% | 64.5% | 64.6% | 64.6% | 64.7% | 64.8% | 64.9% | 64.9% | 65.0% | 65.1% | 65.1% | 65.2% | 65.3% | 65.4% | 64.4% | 65.0% |
| TEXTILES · Variable channel costs (allocated) | −€10,853 | −€9,910 | −€12,178 | −€13,260 | −€13,901 | −€13,042 | −€12,594 | −€12,810 | −€13,949 | −€16,856 | −€24,530 | −€22,105 | −€13,737 | −€13,191 | −€15,322 | −€16,350 | −€17,795 | −€17,821 | −€17,445 | −€17,629 | −€20,501 | −€24,774 | −€36,136 | −€32,640 | −€175,987 | −€243,340 |
| TEXTILES · CONTRIBUTION BEFORE MARKETING (CM1) | €21,287 | €19,945 | €24,245 | €25,018 | €27,329 | €24,585 | €23,872 | €23,709 | €27,788 | €31,928 | €46,583 | €42,083 | €27,608 | €26,567 | €30,921 | €33,062 | €36,054 | €36,173 | €35,474 | €35,911 | €41,832 | €48,217 | €70,464 | €63,767 | €338,372 | €486,050 |
| TEXTILES · Paid media (allocated) | −€6,563 | −€6,509 | −€8,390 | −€8,363 | −€9,128 | −€8,666 | −€8,763 | −€8,821 | −€8,470 | −€9,875 | −€14,360 | −€12,929 | −€8,307 | −€7,967 | −€9,243 | −€9,851 | −€10,707 | −€10,707 | −€10,466 | −€10,560 | −€12,261 | −€14,318 | −€20,852 | −€18,805 | −€110,837 | −€144,043 |
| TEXTILES · CONTRIBUTION AFTER MARKETING (CM2) | €14,725 | €13,436 | €15,855 | €16,655 | €18,201 | €15,918 | €15,109 | €14,888 | €19,318 | €22,053 | €32,223 | €29,154 | €19,302 | €18,600 | €21,678 | €23,211 | €25,347 | €25,466 | €25,008 | €25,351 | €29,571 | €33,899 | €49,612 | €44,962 | €227,535 | €342,007 |
| TEXTILES · CM2 % | 29.6% | 29.1% | 28.1% | 28.0% | 28.5% | 27.4% | 26.6% | 25.9% | 29.8% | 29.1% | 29.2% | 29.3% | 30.1% | 30.2% | 30.3% | 30.4% | 30.5% | 30.6% | 30.7% | 30.8% | 30.9% | 30.3% | 30.4% | 30.5% | 28.5% | 30.5% |
| TEXTILES · CM2 per unit | €11.75 | €11.47 | €11.11 | €11.02 | €11.34 | €10.92 | €10.47 | €10.05 | €11.89 | €11.66 | €11.73 | €11.81 | €12.18 | €12.26 | €12.33 | €12.40 | €12.47 | €12.55 | €12.62 | €12.69 | €12.77 | €12.55 | €12.62 | €12.70 | €11.33 | €12.55 |
| TEXTILES · Days of inventory on hand (Inventory) | 209.83 | 260.13 | 200.37 | 154.02 | 195.06 | 179.08 | 156.13 | 121.59 | 167.49 | 118.85 | 50.43 | 51.37 | 84.91 | 83.79 | 88.06 | 84.12 | 82.64 | 75.65 | 80.69 | 95.96 | 90.39 | 120.37 | 69.81 | 80 | 51.37 | 80 |
| TABLEWARE · Units sold | 1,126 | 1,062 | 1,236 | 1,289 | 1,474 | 1,403 | 1,377 | 1,382 | 1,552.95 | 1,811.12 | 2,634.29 | 2,372.68 | 1,525.06 | 1,463.48 | 1,698.74 | 1,811.5 | 1,970.32 | 1,971.85 | 1,928.95 | 1,947.97 | 2,263.84 | 2,646.26 | 3,858.1 | 3,483.33 | 18,720.03 | 26,569.41 |
| TABLEWARE · Gross sales ex VAT | €40,902 | €38,926 | €45,212 | €46,807 | €52,970 | €50,885 | €50,014 | €50,588 | €57,318 | €67,056 | €97,839 | €88,400 | €56,999 | €54,870 | €63,892 | €68,349 | €74,578 | €74,874 | €73,479 | €74,440 | €86,789 | €101,776 | €148,861 | €134,834 | €686,917 | €1,013,741 |
| TABLEWARE · Discounts and coupons (allocated) | −€2,224 | −€2,481 | −€2,852 | −€2,765 | −€3,077 | −€2,948 | −€2,946 | −€2,908 | −€2,972 | −€3,473 | −€5,061 | −€4,567 | −€2,941 | −€2,828 | −€3,289 | −€3,514 | −€3,829 | −€3,839 | −€3,762 | −€3,806 | −€4,432 | −€5,190 | −€7,581 | −€6,857 | −€38,275 | −€51,867 |
| TABLEWARE · Refunds and returns (allocated) | −€2,869 | −€2,730 | −€3,092 | −€3,173 | −€3,589 | −€3,602 | −€3,373 | −€3,871 | −€3,768 | −€4,414 | −€6,450 | −€5,836 | −€3,768 | −€3,633 | −€4,236 | −€4,538 | −€4,960 | −€4,987 | −€4,902 | −€4,974 | −€5,808 | −€6,823 | −€9,996 | −€9,070 | −€46,766 | −€67,695 |
| TABLEWARE · Shipping income (allocated, Shopify) | €678 | €694 | €827 | €770 | €899 | €911 | €836 | €841 | €901 | €1,043 | €1,506 | €1,346 | €858 | €817 | €941 | €995 | €1,073 | €1,065 | €1,032 | €1,033 | €1,189 | €1,377 | €1,988 | €1,777 | €11,252 | €14,144 |
| TABLEWARE · NET REVENUE | €36,488 | €34,409 | €40,095 | €41,640 | €47,202 | €45,246 | €44,531 | €44,650 | €51,478 | €60,211 | €87,834 | €79,343 | €51,148 | €49,227 | €57,308 | €61,292 | €66,863 | €67,113 | €65,847 | €66,693 | €77,737 | €91,139 | €133,271 | €120,684 | €613,128 | €908,323 |
| TABLEWARE · Cost of goods shipped | −€14,559 | −€13,933 | −€16,241 | −€16,976 | −€19,604 | −€18,604 | −€18,424 | −€18,533 | −€20,842 | −€24,327 | −€35,414 | −€31,923 | −€20,536 | −€19,723 | −€22,913 | −€24,454 | −€26,620 | −€26,663 | −€26,104 | −€26,383 | −€30,687 | −€35,901 | −€52,385 | −€47,335 | −€249,381 | −€359,704 |
| TABLEWARE · Returned stock recovered (allocated) | €608 | €595 | €747 | €674 | €824 | €901 | €779 | €841 | €920 | €1,076 | €1,568 | €1,416 | €912 | €878 | €1,021 | €1,092 | €1,191 | €1,195 | €1,172 | €1,186 | €1,383 | €1,621 | €2,369 | €2,145 | €10,950 | €16,164 |
| TABLEWARE · COST OF GOODS SOLD | −€13,951 | −€13,338 | −€15,494 | −€16,302 | −€18,780 | −€17,703 | −€17,645 | −€17,691 | −€19,922 | −€23,252 | −€33,845 | −€30,507 | −€19,624 | −€18,845 | −€21,891 | −€23,362 | −€25,429 | −€25,468 | −€24,933 | −€25,197 | −€29,304 | −€34,280 | −€50,015 | −€45,190 | −€238,431 | −€343,540 |
| TABLEWARE · GROSS PROFIT | €22,537 | €21,071 | €24,601 | €25,338 | €28,422 | €27,544 | €26,886 | €26,959 | €31,556 | €36,959 | €53,989 | €48,836 | €31,524 | €30,381 | €35,417 | €37,930 | €41,434 | €41,645 | €40,914 | €41,496 | €48,433 | €56,859 | €83,256 | €75,494 | €374,697 | €564,783 |
| TABLEWARE · Gross margin % | 61.8% | 61.2% | 61.4% | 60.9% | 60.2% | 60.9% | 60.4% | 60.4% | 61.3% | 61.4% | 61.5% | 61.6% | 61.6% | 61.7% | 61.8% | 61.9% | 62.0% | 62.1% | 62.1% | 62.2% | 62.3% | 62.4% | 62.5% | 62.6% | 61.1% | 62.2% |
| TABLEWARE · Variable channel costs (allocated) | −€8,420 | −€7,845 | −€9,152 | −€9,822 | −€10,869 | −€10,904 | −€10,576 | −€10,478 | −€11,839 | −€14,404 | −€20,999 | −€18,957 | −€11,746 | −€11,301 | −€13,152 | −€14,063 | −€15,337 | −€15,391 | −€15,098 | −€15,289 | −€17,819 | −€21,663 | −€31,664 | −€28,662 | −€144,265 | −€211,187 |
| TABLEWARE · CONTRIBUTION BEFORE MARKETING (CM1) | €14,116 | €13,226 | €15,449 | €15,516 | €17,553 | €16,640 | €16,309 | €16,481 | €19,717 | €22,556 | €32,990 | €29,879 | €19,779 | €19,080 | €22,265 | €23,867 | €26,096 | €26,253 | €25,816 | €26,207 | €30,614 | €35,196 | €51,592 | €46,832 | €230,432 | €353,597 |
| TABLEWARE · Paid media (allocated) | −€4,543 | −€4,536 | −€5,578 | −€5,499 | −€6,374 | −€6,290 | −€6,240 | −€6,393 | −€6,192 | −€7,233 | −€10,536 | −€9,504 | −€6,118 | −€5,880 | −€6,835 | −€7,299 | −€7,951 | −€7,968 | −€7,806 | −€7,894 | −€9,186 | −€10,753 | −€15,698 | −€14,192 | −€78,917 | −€107,581 |
| TABLEWARE · CONTRIBUTION AFTER MARKETING (CM2) | €9,574 | €8,690 | €9,872 | €10,017 | €11,180 | €10,350 | €10,070 | €10,088 | €13,525 | €15,323 | €22,454 | €20,374 | €13,660 | €13,201 | €15,429 | €16,568 | €18,145 | €18,285 | €18,010 | €18,313 | €21,428 | €24,443 | €35,893 | €32,640 | €151,515 | €246,016 |
| TABLEWARE · CM2 % | 26.2% | 25.3% | 24.6% | 24.1% | 23.7% | 22.9% | 22.6% | 22.6% | 26.3% | 25.4% | 25.6% | 25.7% | 26.7% | 26.8% | 26.9% | 27.0% | 27.1% | 27.2% | 27.4% | 27.5% | 27.6% | 26.8% | 26.9% | 27.0% | 24.7% | 27.1% |
| TABLEWARE · CM2 per unit | €8.50 | €8.18 | €7.99 | €7.77 | €7.58 | €7.38 | €7.31 | €7.30 | €8.71 | €8.46 | €8.52 | €8.59 | €8.96 | €9.02 | €9.08 | €9.15 | €9.21 | €9.27 | €9.34 | €9.40 | €9.47 | €9.24 | €9.30 | €9.37 | €8.09 | €9.26 |
| TABLEWARE · Days of inventory on hand (Inventory) | 381.07 | 332.84 | 286.57 | 236.51 | 181.94 | 260.97 | 239.07 | 208.08 | 150.29 | 223.42 | 119.76 | 107.57 | 249.81 | 208.09 | 168.61 | 124.13 | 88.13 | 75.8 | 80.86 | 96.15 | 90.57 | 120.62 | 69.96 | 80 | 107.57 | 80 |
| STORAGE · Units sold | 848 | 774 | 919 | 958 | 1,035 | 1,053 | 962 | 977 | 1,112.51 | 1,296.14 | 1,883.3 | 1,694.48 | 1,087.97 | 1,042.89 | 1,209.19 | 1,287.98 | 1,399.27 | 1,398.71 | 1,366.63 | 1,378.41 | 1,599.92 | 1,867.82 | 2,719.65 | 2,452.25 | 13,512.44 | 18,810.7 |
| STORAGE · Gross sales ex VAT | €23,955 | €21,950 | €25,965 | €27,042 | €28,767 | €29,368 | €27,213 | €27,378 | €31,419 | €36,717 | €53,512 | €48,294 | €31,103 | €29,906 | €34,781 | €37,161 | €40,496 | €40,605 | €39,796 | €40,263 | €46,878 | €54,897 | €80,181 | €72,522 | €381,579 | €548,589 |
| STORAGE · Discounts and coupons (allocated) | −€1,335 | −€1,443 | −€1,684 | −€1,720 | −€1,721 | −€1,764 | −€1,731 | −€1,644 | −€1,712 | −€1,998 | −€2,908 | −€2,621 | −€1,686 | −€1,618 | −€1,880 | −€2,006 | −€2,183 | −€2,185 | −€2,139 | −€2,161 | −€2,512 | −€2,937 | −€4,283 | −€3,868 | −€22,280 | −€29,456 |
| STORAGE · Refunds and returns (allocated) | −€1,661 | −€1,504 | −€1,750 | −€1,811 | −€1,934 | −€2,058 | −€1,828 | −€2,076 | −€2,024 | −€2,368 | −€3,456 | −€3,123 | −€2,014 | −€1,939 | −€2,258 | −€2,417 | −€2,637 | −€2,648 | −€2,599 | −€2,634 | −€3,072 | −€3,603 | −€5,271 | −€4,776 | −€25,593 | −€35,869 |
| STORAGE · Shipping income (allocated, Shopify) | €431 | €434 | €523 | €550 | €559 | €597 | €555 | €526 | €586 | €679 | €980 | €876 | €559 | €532 | €612 | €647 | €698 | €693 | €672 | €672 | €774 | €896 | €1,293 | €1,156 | €7,295 | €9,203 |
| STORAGE · NET REVENUE | €21,391 | €19,438 | €23,053 | €24,060 | €25,670 | €26,143 | €24,208 | €24,184 | €28,270 | €33,030 | €48,128 | €43,426 | €27,962 | €26,880 | €31,255 | €33,386 | €36,375 | €36,464 | €35,729 | €36,140 | €42,068 | €49,253 | €71,921 | €65,035 | €341,001 | €492,467 |
| STORAGE · Cost of goods shipped | −€8,921 | −€8,197 | −€9,695 | −€10,203 | −€11,033 | −€11,267 | −€10,370 | −€10,571 | −€12,047 | −€14,048 | −€20,428 | −€18,395 | −€11,821 | −€11,340 | −€13,160 | −€14,029 | −€15,254 | −€15,260 | −€14,922 | −€15,064 | −€17,499 | −€20,446 | −€29,795 | −€26,888 | −€145,176 | −€205,476 |
| STORAGE · Returned stock recovered (allocated) | €352 | €327 | €421 | €382 | €443 | €515 | €419 | €449 | €493 | €575 | €838 | €755 | €486 | €467 | €543 | €580 | €631 | €632 | €619 | €626 | €729 | €853 | €1,246 | €1,126 | €5,969 | €8,539 |
| STORAGE · COST OF GOODS SOLD | −€8,569 | −€7,870 | −€9,275 | −€9,821 | −€10,590 | −€10,752 | −€9,951 | −€10,122 | −€11,555 | −€13,472 | −€19,590 | −€17,640 | −€11,335 | −€10,873 | −€12,617 | −€13,449 | −€14,622 | −€14,628 | −€14,303 | −€14,437 | −€16,770 | −€19,593 | −€28,549 | −€25,762 | −€139,206 | −€196,937 |
| STORAGE · GROSS PROFIT | €12,822 | €11,568 | €13,778 | €14,240 | €15,080 | €15,391 | €14,257 | €14,062 | €16,715 | €19,557 | €28,538 | €25,786 | €16,627 | €16,006 | €18,638 | €19,937 | €21,752 | €21,836 | €21,426 | €21,703 | €25,298 | €29,660 | €43,371 | €39,273 | €201,795 | €295,530 |
| STORAGE · Gross margin % | 59.9% | 59.5% | 59.8% | 59.2% | 58.7% | 58.9% | 58.9% | 58.1% | 59.1% | 59.2% | 59.3% | 59.4% | 59.5% | 59.5% | 59.6% | 59.7% | 59.8% | 59.9% | 60.0% | 60.1% | 60.1% | 60.2% | 60.3% | 60.4% | 59.2% | 60.0% |
| STORAGE · Variable channel costs (allocated) | −€4,851 | −€4,326 | −€5,153 | −€5,422 | −€5,742 | −€6,140 | −€5,524 | −€5,510 | −€6,261 | −€7,589 | −€11,052 | −€9,967 | −€6,184 | −€5,943 | −€6,908 | −€7,377 | −€8,036 | −€8,055 | −€7,891 | −€7,981 | −€9,289 | −€11,258 | −€16,434 | −€14,857 | −€77,537 | −€110,213 |
| STORAGE · CONTRIBUTION BEFORE MARKETING (CM1) | €7,971 | €7,242 | €8,625 | €8,818 | €9,338 | €9,251 | €8,734 | €8,552 | €10,454 | €11,968 | €17,486 | €15,820 | €10,444 | €10,064 | €11,730 | €12,560 | €13,716 | €13,782 | €13,535 | €13,722 | €16,009 | €18,403 | €26,937 | €24,416 | €124,259 | €185,317 |
| STORAGE · Paid media (allocated) | −€2,704 | −€2,624 | −€3,290 | −€3,344 | −€3,576 | −€3,734 | −€3,586 | −€3,598 | −€3,563 | −€4,157 | −€6,049 | −€5,450 | −€3,504 | −€3,364 | −€3,905 | −€4,165 | −€4,531 | −€4,535 | −€4,436 | −€4,480 | −€5,206 | −€6,085 | −€8,871 | −€8,007 | −€45,674 | −€61,090 |
| STORAGE · CONTRIBUTION AFTER MARKETING (CM2) | €5,267 | €4,619 | €5,335 | €5,474 | €5,762 | €5,516 | €5,148 | €4,954 | €6,892 | €7,811 | €11,437 | €10,370 | €6,940 | €6,700 | €7,825 | €8,395 | €9,185 | €9,247 | €9,099 | €9,242 | €10,803 | €12,317 | €18,066 | €16,409 | €78,584 | €124,227 |
| STORAGE · CM2 % | 24.6% | 23.8% | 23.1% | 22.7% | 22.4% | 21.1% | 21.3% | 20.5% | 24.4% | 23.6% | 23.8% | 23.9% | 24.8% | 24.9% | 25.0% | 25.1% | 25.3% | 25.4% | 25.5% | 25.6% | 25.7% | 25.0% | 25.1% | 25.2% | 23.0% | 25.2% |
| STORAGE · CM2 per unit | €6.21 | €5.97 | €5.81 | €5.71 | €5.57 | €5.24 | €5.35 | €5.07 | €6.19 | €6.03 | €6.07 | €6.12 | €6.38 | €6.42 | €6.47 | €6.52 | €6.56 | €6.61 | €6.66 | €6.70 | €6.75 | €6.59 | €6.64 | €6.69 | €5.82 | €6.60 |
| STORAGE · Days of inventory on hand (Inventory) | 303.82 | 271.78 | 362.86 | 304.82 | 261.52 | 219.2 | 216.34 | 302.2 | 227.75 | 172.01 | 85.61 | 125.04 | 164.77 | 128.2 | 92.5 | 84.18 | 82.7 | 75.71 | 80.76 | 96.03 | 90.46 | 120.47 | 69.87 | 80 | 125.04 | 80 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Net revenue | €267,554 | €250,862 | €294,378 | €310,999 | €348,898 | €331,947 | €306,561 | €314,532 | €364,395 | €425,957 | €620,992 | €560,611 | €361,168 | €347,380 | €404,147 | €431,959 | €470,902 | €472,342 | €463,117 | €468,741 | €545,982 | €639,656 | €934,683 | €845,787 | €4,397,685 | €6,385,864 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Cost of goods sold | −€97,408 | −€91,912 | −€108,573 | −€115,233 | −€129,173 | −€123,340 | −€114,987 | −€118,481 | −€134,003 | −€156,335 | −€227,470 | −€204,950 | −€131,778 | −€126,499 | −€146,883 | −€156,684 | −€170,475 | −€170,662 | −€167,002 | −€168,700 | −€196,115 | −€229,314 | −€334,426 | −€302,030 | −€1,621,865 | −€2,300,570 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Gross profit | €170,146 | €158,950 | €185,805 | €195,765 | €219,725 | €208,607 | €191,574 | €196,051 | €230,392 | €269,622 | €393,522 | €355,661 | €229,389 | €220,881 | €257,264 | €275,275 | €300,427 | €301,680 | €296,115 | €300,041 | €349,867 | €410,342 | €600,256 | €543,757 | €2,775,820 | €4,085,294 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Variable channel costs | −€59,941 | −€55,402 | −€65,738 | −€71,098 | −€77,915 | −€77,649 | −€70,357 | −€71,599 | −€80,850 | −€97,982 | −€142,775 | −€128,831 | −€80,045 | −€76,974 | −€89,537 | −€95,686 | −€104,300 | −€104,611 | −€102,562 | −€103,806 | −€120,912 | −€146,497 | −€214,022 | −€193,632 | −€1,000,137 | −€1,432,585 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · CM1 | €110,205 | €103,548 | €120,066 | €124,667 | €141,810 | €130,957 | €121,218 | €124,452 | €149,542 | €171,640 | €250,747 | €226,829 | €149,344 | €143,906 | €167,727 | €179,590 | €196,126 | €197,069 | €193,553 | €196,236 | €228,955 | €263,844 | €386,234 | €350,125 | €1,775,683 | €2,652,708 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Paid media | −€34,435 | −€34,265 | −€42,197 | −€42,606 | −€48,782 | −€47,673 | −€45,066 | −€46,956 | −€45,831 | −€53,495 | −€77,872 | −€70,194 | −€45,152 | −€43,360 | −€50,365 | −€53,744 | −€58,492 | −€58,573 | −€57,331 | −€57,927 | −€67,354 | −€78,769 | −€114,892 | −€103,774 | −€589,372 | −€789,734 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · CM2 | €75,770 | €69,283 | €77,869 | €82,061 | €93,027 | €83,284 | €76,152 | €77,496 | €103,712 | €118,145 | €172,875 | €156,636 | €104,192 | €100,546 | €117,361 | €125,846 | €137,634 | €138,496 | €136,221 | €138,308 | €161,600 | €185,075 | €271,342 | €246,351 | €1,186,311 | €1,862,974 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Check: net revenue less Channel_PL net revenue (must be zero) | €0 | −€0.000000 | −€0.000000 | €0 | €0 | €0 | −€0.000000 | €0 | €0.000000 | €0 | €0 | €0 | €0.000000 | €0.000000 | €0 | €0.000000 | €0 | €0 | −€0.000000 | €0.000000 | €0 | €0 | −€0.000000 | €0.000000 | −€0.000000 | €0.000000 |
| ALL CATEGORIES AND TIE-OUT TO CHANNEL_PL · Check: CM2 less Channel_PL CM2 (must be zero) | −€0.000000 | −€0.000000 | −€0.000000 | −€0.000000 | €0.000000 | €0.000000 | €0.000000 | €0.000000 | €0 | −€0.000000 | €0.000000 | −€0.000000 | −€0.000000 | −€0.000000 | €0.000000 | €0.000000 | €0 | −€0.000000 | −€0.000000 | €0.000000 | €0 | €0 | €0 | €0.000000 | −€0.000000 | €0.000000 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Founder and CEO | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,200 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,416 | €7,200 | €44,651 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Head of Ecommerce | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,100 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,283 | €6,100 | €44,957 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Performance Marketing Manager | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,000 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,150 | €5,000 | €45,107 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Operations and Supply Chain Manager | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,400 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,562 | €5,400 | €45,199 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Customer Experience Lead | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €3,900 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €4,017 | €3,900 | €45,351 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Content and Creative Lead | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,300 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,300 | €45,443 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Marketplace Specialist (Amazon, Walmart) | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,400 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,532 | €4,400 | €45,688 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Warehouse and Inventory Coordinator | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,300 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,399 | €3,300 | €45,777 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Customer Support Agent 1 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,700 | €45,535 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Customer Support Agent 2 | €0 | €0 | €0 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,700 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,700 | €46,142 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · CRM and Email Specialist | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,800 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,914 | €3,800 | €45,961 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Planned hire: Customer Support Agent 3 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €2,700 | €2,700 | €2,700 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,781 | €2,700 | €46,326 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Planned hire: Growth Marketing Analyst | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €4,200 | €4,200 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,326 | €4,200 | €46,356 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Planned hire: Supply Chain Planner | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,738 | €4,600 | €46,446 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Headcount plan: total monthly employer cost | €46,100 | €46,100 | €46,100 | €48,800 | €48,800 | €48,800 | €48,800 | €48,800 | €48,800 | €51,500 | €55,700 | €55,700 | €57,371 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €594,000 | €740,570 |
| HEADCOUNT TABLE (C = monthly employer cost, D = start month; existing roles at cost, planned hires only if the scenario allows) · Headcount (FTE) | 10 | 10 | 10 | 11 | 11 | 11 | 11 | 11 | 11 | 12 | 13 | 13 | 13 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 14 | 13 | 14 |
| OPERATING EXPENSES · Salaries and wages (incl. employer costs) | €43,800 | €43,900 | €44,100 | €47,200 | €47,300 | €47,600 | €47,500 | €47,900 | €48,800 | €51,500 | €55,700 | €55,700 | €57,371 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €62,109 | €581,000 | €740,570 |
| OPERATING EXPENSES · Contractors and freelancers | €5,056 | €4,877 | €4,502 | €4,495 | €4,172 | €6,301 | €5,372 | €4,804 | €5,040 | €5,040 | €5,040 | €5,040 | €5,191 | €5,191 | €5,191 | €5,191 | €5,191 | €5,191 | €5,191 | €5,191 | €5,191 | €5,191 | €5,191 | €5,191 | €59,739 | €62,294 |
| OPERATING EXPENSES · Rent and facilities | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €4,944 | €57,600 | €59,328 |
| OPERATING EXPENSES · Software, apps and platform subscriptions | €4,056 | €4,090 | €4,102 | €4,171 | €4,253 | €4,383 | €4,437 | €4,512 | €4,300 | €4,300 | €4,300 | €4,300 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €4,429 | €51,204 | €53,148 |
| OPERATING EXPENSES · Professional fees (finance, legal, audit) | €3,410 | €3,074 | €3,178 | €3,262 | €3,267 | €2,986 | €3,135 | €3,358 | €3,200 | €3,200 | €3,200 | €3,200 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €3,296 | €38,470 | €39,552 |
| OPERATING EXPENSES · Insurance | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €1,184 | €13,800 | €14,214 |
| OPERATING EXPENSES · Travel and entertainment | €1,765 | €1,137 | €1,503 | €1,091 | €942 | €1,413 | €688 | €1,869 | €1,470 | €1,470 | €1,470 | €1,470 | €1,514 | €1,514 | €1,514 | €1,514 | €1,514 | €1,514 | €1,514 | €1,514 | €1,514 | €1,514 | €1,514 | €1,514 | €16,288 | €18,169 |
| OPERATING EXPENSES · Content, creative and PR (non-media) | €6,719 | €5,921 | €5,117 | €6,119 | €5,586 | €6,021 | €5,795 | €6,407 | €5,775 | €5,775 | €5,775 | €5,775 | €5,948 | €5,948 | €5,948 | €5,948 | €5,948 | €5,948 | €5,948 | €5,948 | €5,948 | €5,948 | €5,948 | €5,948 | €70,785 | €71,379 |
| OPERATING EXPENSES · Office and other G&A | €1,825 | €1,606 | €1,720 | €1,762 | €2,110 | €1,495 | €1,774 | €1,828 | €1,800 | €1,800 | €1,800 | €1,800 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €1,854 | €21,320 | €22,248 |
| OPERATING EXPENSES · Recruitment and training | €857 | €589 | €2,400 | €488 | €983 | €991 | €864 | €1,098 | €945 | €945 | €945 | €945 | €973 | €973 | €973 | €973 | €973 | €973 | €973 | €973 | €973 | €973 | €973 | €973 | €12,050 | €11,680 |
| OPERATING EXPENSES · Customer service (per order) | €2,946 | €2,812 | €3,283 | €3,431 | €3,890 | €3,713 | €3,512 | €3,419 | €3,813 | €4,445 | €6,463 | €5,819 | €3,851 | €3,694 | €4,286 | €4,568 | €4,967 | €4,968 | €4,858 | €4,904 | €5,696 | €6,655 | €9,698 | €8,752 | €47,545 | €66,897 |
| OPERATING EXPENSES · Bank charges and FX costs | €398 | €399 | €476 | €463 | €528 | €485 | €474 | €496 | €547 | €639 | €931 | €841 | €542 | €521 | €606 | €648 | €706 | €709 | €695 | €703 | €819 | €959 | €1,402 | €1,269 | €6,677 | €9,579 |
| OPERATING EXPENSES · TOTAL OPERATING EXPENSES | €76,782 | €74,355 | €76,331 | €78,432 | €78,981 | €81,338 | €79,501 | €81,641 | €81,639 | €85,064 | €91,574 | €90,840 | €91,098 | €95,658 | €96,335 | €96,660 | €97,116 | €97,120 | €96,996 | €97,050 | €97,959 | €99,058 | €102,544 | €101,464 | €976,478 | €1,169,058 |
| OPERATING EXPENSES · Other opex subject to trade payables (all lines except salaries and bank charges) | €32,584 | €30,056 | €31,755 | €30,769 | €31,153 | €33,253 | €31,527 | €33,245 | €32,293 | €32,925 | €34,943 | €34,299 | €33,185 | €33,028 | €33,620 | €33,903 | €34,301 | €34,303 | €34,192 | €34,238 | €35,031 | €35,990 | €39,033 | €38,086 | €388,801 | €418,910 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Opening balance | €15,900 | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €16,480 | €17,824 | €17,824 | €18,359 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | — | — |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Accrued in the month (share of payroll cost) | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €16,480 | €17,824 | €17,824 | €18,359 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €185,920 | €236,982 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Paid (prior month balance remitted) | −€15,900 | −€14,016 | −€14,048 | −€14,112 | −€15,104 | −€15,136 | −€15,232 | −€15,200 | −€15,328 | −€15,616 | −€16,480 | −€17,824 | −€17,824 | −€18,359 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€19,875 | −€183,996 | −€234,932 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · CLOSING BALANCE (to balance sheet) | €14,016 | €14,048 | €14,112 | €15,104 | €15,136 | €15,232 | €15,200 | €15,328 | €15,616 | €16,480 | €17,824 | €17,824 | €18,359 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €19,875 | €17,824 | €19,875 |
| WAGE TAX AND SOCIAL CHARGES PAYABLE · Net salaries paid to staff in the month (cash) | €29,784 | €29,852 | €29,988 | €32,096 | €32,164 | €32,368 | €32,300 | €32,572 | €33,184 | €35,020 | €37,876 | €37,876 | €39,012 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €42,234 | €395,080 | €503,588 |
| Category | YTD revenue | FY2026 revenue | YTD CM2 | FY2026 CM2 | YTD CM2 % | FY2026 CM2 % | August DIO | December DIO |
|---|---|---|---|---|---|---|---|---|
| Cookware | €972,614 | €1,767,000 | €243,883 | €458,849 | 25.1% | 26.0% | 23.5 | 51.48 |
| Knives | €482,632 | €877,902 | €144,360 | €269,828 | 29.9% | 30.7% | 52.41 | 51.41 |
| Textiles | €448,075 | €798,654 | €124,787 | €227,535 | 27.9% | 28.5% | 121.59 | 51.37 |
| Tableware | €334,262 | €613,128 | €79,839 | €151,515 | 23.9% | 24.7% | 208.08 | 107.57 |
| Storage | €188,147 | €341,001 | €42,074 | €78,584 | 22.4% | 23.1% | 302.2 | 125.04 |
From trading to working capital
Marketplace balances reconcile gross collections, deductions, reserves and cash payouts. The purchase-order register separates deposits, shipping balances, landed receipts and remaining commitments. Aging records are expressed to cents; the model retains calculation precision.
| Counterparty | Record | Group | EUR | Due date | Days past due | Not due | 1–30 | 31–60 | 61–90 | Over 90 | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Shopify International Ltd | Shopify Payments: payouts in transit, orders 29 to 31 Aug | Marketplace | €16,198 | 2026-09-03 | 0 | €16,198 | €0 | €0 | €0 | €0 | Settles daily; no action. |
| Amazon EU S.a r.l. | Open settlement period 19 Aug to 1 Sep (unsettled balance) | Marketplace | €41,262 | 2026-09-03 | 0 | €41,262 | €0 | €0 | €0 | €0 | Settles on the 14-day cycle; reconcile the 1-Sep settlement report to the ledger. |
| Amazon EU S.a r.l. | Reserve (unavailable balance, roughly 7 days) | Marketplace | €19,648 | 2026-09-17 | 0 | €19,648 | €0 | €0 | €0 | €0 | Ask account health for a reserve review after 90 days of clean metrics. |
| Amazon EU S.a r.l. | A-to-z claims and refund adjustments under review | Marketplace | €4,585 | 2026-09-30 | 0 | €4,585 | €0 | €0 | €0 | €0 | Contest claims with tracking evidence within the 30-day window. |
| Walmart.com (Walmart Marketplace) | Settlement cycle 18 to 31 Aug | Marketplace | €15,928 | 2026-09-17 | 0 | €15,928 | €0 | €0 | €0 | €0 | Biweekly cycle; convert at the settlement-date rate. |
| Walmart.com (Walmart Marketplace) | Reserve (14-day new-seller hold) | Marketplace | €7,496 | 2026-10-01 | 0 | €7,496 | €0 | €0 | €0 | €0 | Hold expected to lapse after six months of clean performance. |
| Amazon EU S.a r.l. | FBA lost and damaged inventory reimbursement claim, raised 15-Jul-26 | Other | €4,120 | 2026-07-15 | 47 | €0 | €0 | €4,120 | €0 | €0 | 46 days open: escalate through Seller Support; write off if unresolved by 31-Oct. |
| Nationale Assuradeuren N.V. | Prepaid insurance, cover to Mar-27 | Other | €9,600 | 2027-03-31 | 0 | €9,600 | €0 | €0 | €0 | €0 | Prepayment, released monthly; not a receivable. |
| Amsterdam Werkplek B.V. | Office rent deposit | Other | €7,780 | 2028-03-31 | 0 | €7,780 | €0 | €0 | €0 | €0 | Refundable at lease end. |
| Counterparty | Record | Group | EUR | Due date | Days past due | Not due | 1–30 | 31–60 | 61–90 | Over 90 | Action |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Rotterdam Fulfilment Partners B.V. | Invoice RFP-2608: August pick, pack and packaging | Logistics | €9,732 | 2026-09-30 | 0 | €9,732 | €0 | €0 | €0 | €0 | 30-day terms; approved for the 25-Sep run. |
| Benelux Parcel Services B.V. | August carrier invoice (parcels and returns) | Logistics | €12,558 | 2026-09-25 | 0 | €12,558 | €0 | €0 | €0 | €0 | Reconcile surcharge lines to the rate card before release. |
| Northsea Freight Forwarding B.V. | FCL freight, duty and handling on PO-2026-022 (arrived 20-Aug) | Logistics | €7,104 | 2026-09-19 | 0 | €7,104 | €0 | €0 | €0 | €0 | Matches the landed cost posted on receipt. |
| Northsea Freight Forwarding B.V. | Invoice NF-1177: disputed demurrage charge, June arrival | Logistics | €2,000 | 2026-07-15 | 47 | €0 | €0 | €2,000 | €0 | €0 | 47 days overdue, disputed: forwarder failed to book the customs slot. Hold pending credit note. |
| Meta Platforms Ireland Ltd | August advertising invoice | Paid media | €6,571 | 2026-09-10 | 0 | €6,571 | €0 | €0 | €0 | €0 | Reverse-charged VAT; pays on the 10th. |
| Google Ireland Ltd | August advertising invoice | Paid media | €2,816 | 2026-09-10 | 0 | €2,816 | €0 | €0 | €0 | €0 | Reverse-charged VAT; pays on the 10th. |
| Shopify International Ltd | August plan and apps | Other opex | €1,490 | 2026-09-05 | 0 | €1,490 | €0 | €0 | €0 | €0 | Card on file. |
| Klaviyo, Gorgias and SaaS stack | August subscriptions | Other opex | €2,660 | 2026-09-12 | 0 | €2,660 | €0 | €0 | €0 | €0 | Reverse-charged VAT. |
| Van der Berg Accountants B.V. | August accounting and payroll fee | Other opex | €3,872 | 2026-09-25 | 0 | €3,872 | €0 | €0 | €0 | €0 | — |
| SupportDesk Lisboa Lda | August customer service (per order) | Other opex | €4,090 | 2026-09-30 | 0 | €4,090 | €0 | €0 | €0 | €0 | Reverse-charged VAT. |
| Studio Nordlicht B.V. | August content production | Other opex | €6,050 | 2026-09-30 | 0 | €6,050 | €0 | €0 | €0 | €0 | — |
| Amsterdam Werkplek B.V. | September rent, invoiced in advance | Other opex | €5,808 | 2026-09-01 | 0 | €5,808 | €0 | €0 | €0 | €0 | Paid 1-Sep. |
| Nationale Assuradeuren N.V. | Q3 insurance instalment | Other opex | €3,450 | 2026-09-15 | 0 | €3,450 | €0 | €0 | €0 | €0 | VAT-exempt. |
| Sundry suppliers (11 invoices under EUR 1,000) | Office, travel, recruitment, other G&A | Other opex | €3,798 | 2026-09-20 | 0 | €3,798 | €0 | €0 | €0 | €0 | Per the AP ledger listing. |
| PO ref | Supplier | Category | PO date | Deposit % | FOB value (EUR) | Deposit (EUR) | Deposit paid | ETD (ship date) | Balance (EUR) | Balance paid | ETA (arrival) | Landed uplift | Landed value (EUR) | Status at last actual | Deposit month | ETD month | ETA month |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PO-2025-041 | Foshan Crestware Manufacturing Co. | Cookware | 2025-10-06 | 30.0% | €96,000 | €28,800 | 2025-10-06 | 2025-12-08 | €67,200 | 2025-12-08 | 2026-01-22 | 22.0% | €117,120 | Received | 2025-10-31 | 2025-12-31 | 2026-01-31 |
| PO-2025-044 | Chaozhou Terra Ceramics Co. | Tableware | 2025-10-20 | 30.0% | €58,000 | €17,400 | 2025-10-20 | 2025-12-15 | €40,600 | 2025-12-15 | 2026-01-30 | 24.0% | €71,920 | Received | 2025-10-31 | 2025-12-31 | 2026-01-31 |
| PO-2025-047 | Yangjiang Edgeline Cutlery Ltd | Knives | 2025-11-18 | 30.0% | €41,000 | €12,300 | 2025-11-18 | 2026-01-20 | €28,700 | 2026-01-20 | 2026-03-05 | 14.0% | €46,740 | Received | 2025-11-30 | 2026-01-31 | 2026-03-31 |
| PO-2025-049 | Ningbo Homeform Plastics Co. | Storage | 2025-12-02 | 30.0% | €36,000 | €10,800 | 2025-12-02 | 2026-02-10 | €25,200 | 2026-02-10 | 2026-03-28 | 20.0% | €43,200 | Received | 2025-12-31 | 2026-02-28 | 2026-03-31 |
| PO-2026-003 | Guimaraes Textil Norte Lda | Textiles | 2026-01-12 | 50.0% | €48,000 | €24,000 | 2026-01-12 | 2026-02-20 | €24,000 | 2026-02-20 | 2026-02-27 | 6.0% | €50,880 | Received | 2026-01-31 | 2026-02-28 | 2026-02-28 |
| PO-2026-007 | Foshan Crestware Manufacturing Co. | Cookware | 2026-02-02 | 30.0% | €88,000 | €26,400 | 2026-02-02 | 2026-04-06 | €61,600 | 2026-04-06 | 2026-05-22 | 22.0% | €107,360 | Received | 2026-02-28 | 2026-04-30 | 2026-05-31 |
| PO-2026-011 | Chaozhou Terra Ceramics Co. | Tableware | 2026-02-23 | 30.0% | €52,000 | €15,600 | 2026-02-23 | 2026-04-20 | €36,400 | 2026-04-20 | 2026-06-05 | 24.0% | €64,480 | Received | 2026-02-28 | 2026-04-30 | 2026-06-30 |
| PO-2026-014 | Guimaraes Textil Norte Lda | Textiles | 2026-03-16 | 50.0% | €54,000 | €27,000 | 2026-03-16 | 2026-04-24 | €27,000 | 2026-04-24 | 2026-05-01 | 6.0% | €57,240 | Received | 2026-03-31 | 2026-04-30 | 2026-05-31 |
| PO-2026-018 | Yangjiang Edgeline Cutlery Ltd | Knives | 2026-04-06 | 30.0% | €46,000 | €13,800 | 2026-04-06 | 2026-06-08 | €32,200 | 2026-06-08 | 2026-07-24 | 14.0% | €52,440 | Received | 2026-04-30 | 2026-06-30 | 2026-07-31 |
| PO-2026-022 | Ningbo Homeform Plastics Co. | Storage | 2026-05-04 | 30.0% | €34,000 | €10,200 | 2026-05-04 | 2026-07-06 | €23,800 | 2026-07-06 | 2026-08-20 | 20.0% | €40,800 | Received | 2026-05-31 | 2026-07-31 | 2026-08-31 |
| PO-2026-024 | Foshan Crestware Manufacturing Co. | Cookware | 2026-05-25 | 30.0% | €120,000 | €36,000 | 2026-05-25 | 2026-07-27 | €84,000 | 2026-07-27 | 2026-09-11 | 22.0% | €146,400 | In transit | 2026-05-31 | 2026-07-31 | 2026-09-30 |
| PO-2026-025 | Yangjiang Edgeline Cutlery Ltd | Knives | 2026-06-01 | 30.0% | €38,000 | €11,400 | 2026-06-01 | 2026-08-03 | €26,600 | 2026-08-03 | 2026-09-18 | 14.0% | €43,320 | In transit | 2026-06-30 | 2026-08-31 | 2026-09-30 |
| PO-2026-026 | Foshan Crestware Manufacturing Co. | Cookware | 2026-06-08 | 30.0% | €142,000 | €42,600 | 2026-06-08 | 2026-09-04 | €99,400 | 2026-09-04 | 2026-10-19 | 22.0% | €173,240 | Open: deposit paid | 2026-06-30 | 2026-09-30 | 2026-10-31 |
| PO-2026-029 | Chaozhou Terra Ceramics Co. | Tableware | 2026-06-22 | 30.0% | €76,000 | €22,800 | 2026-06-22 | 2026-08-24 | €53,200 | 2026-08-24 | 2026-10-09 | 24.0% | €94,240 | In transit | 2026-06-30 | 2026-08-31 | 2026-10-31 |
| PO-2026-031 | Guimaraes Textil Norte Lda | Textiles | 2026-07-13 | 50.0% | €68,000 | €34,000 | 2026-07-13 | 2026-09-18 | €34,000 | 2026-09-18 | 2026-09-25 | 6.0% | €72,080 | Open: deposit paid | 2026-07-31 | 2026-09-30 | 2026-09-30 |
| PO-2026-034 | Yangjiang Edgeline Cutlery Ltd | Knives | 2026-07-27 | 30.0% | €62,000 | €18,600 | 2026-07-27 | 2026-09-28 | €43,400 | 2026-09-28 | 2026-11-13 | 14.0% | €70,680 | Open: deposit paid | 2026-07-31 | 2026-09-30 | 2026-11-30 |
| PO-2026-037 | Ningbo Homeform Plastics Co. | Storage | 2026-08-17 | 30.0% | €28,000 | €8,400 | 2026-08-17 | 2026-10-19 | €19,600 | 2026-10-19 | 2026-12-04 | 20.0% | €33,600 | Open: deposit paid | 2026-08-31 | 2026-10-31 | 2026-12-31 |
| PO-2026-040 | Foshan Crestware Manufacturing Co. | Cookware | 2026-09-21 | 30.0% | €98,000 | €29,400 | 2026-09-21 | 2026-11-23 | €68,600 | 2026-11-23 | 2027-01-08 | 22.0% | €119,560 | Planned | 2026-09-30 | 2026-11-30 | 2027-01-31 |
| PO-2026-043 | Chaozhou Terra Ceramics Co. | Tableware | 2026-10-12 | 30.0% | €60,000 | €18,000 | 2026-10-12 | 2026-12-14 | €42,000 | 2026-12-14 | 2027-01-29 | 24.0% | €74,400 | Planned | 2026-10-31 | 2026-12-31 | 2027-01-31 |
| Commitment | EUR |
|---|---|
| FOB value of open POs (EUR) | €692,000 |
| of which deposits already paid (EUR) | €173,800 |
| of which balances already paid on shipped POs (EUR) | €163,800 |
| Cash still to pay on open POs (EUR) | €354,400 |
| Landed value of open POs (EUR) | €827,520 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SHOPIFY EU (DTC) · Charged to customers incl. VAT (gross less discounts plus shipping) | €162,811 | €162,300 | €184,994 | €184,655 | €212,293 | €198,842 | €185,416 | €189,788 | €212,242 | €246,502 | €356,999 | €320,108 | €204,797 | €195,579 | €225,883 | €239,625 | €259,229 | €257,983 | €250,910 | €251,865 | €290,890 | €337,848 | €489,294 | €438,735 | €2,616,949 | €3,442,639 |
| SHOPIFY EU (DTC) · Refunds to customers incl. VAT | −€10,357 | −€8,931 | −€11,182 | −€12,252 | −€13,949 | −€13,173 | −€12,693 | −€13,939 | −€12,085 | −€14,037 | −€20,333 | −€18,234 | −€11,667 | −€11,144 | −€12,872 | −€13,657 | −€14,776 | −€14,707 | −€14,306 | −€14,362 | −€16,590 | −€19,271 | −€27,913 | −€25,032 | −€161,168 | −€196,298 |
| SHOPIFY EU (DTC) · Fees and advertising deducted by the platform before payout | −€3,706 | −€3,694 | −€4,179 | −€4,145 | −€4,838 | −€4,506 | −€4,186 | −€4,303 | −€4,748 | −€5,513 | −€7,981 | −€7,154 | −€4,575 | −€4,368 | −€5,043 | −€5,348 | −€5,784 | −€5,754 | −€5,594 | −€5,614 | −€6,481 | −€7,525 | −€10,895 | −€9,766 | −€58,953 | −€76,746 |
| SHOPIFY EU (DTC) · NET SETTLEMENT ACCRUED | €148,748 | €149,674 | €169,632 | €168,257 | €193,506 | €181,163 | €168,537 | €171,545 | €195,409 | €226,952 | €328,685 | €294,720 | €188,554 | €180,068 | €207,968 | €220,620 | €238,669 | €237,521 | €231,010 | €231,889 | €267,819 | €311,052 | €450,487 | €403,937 | €2,396,828 | €3,169,596 |
| SHOPIFY EU (DTC) · Opening receivable | €14,900 | €13,982 | €16,831 | €17,501 | €16,125 | €21,228 | €19,927 | €16,708 | €16,198 | €19,541 | €21,963 | €32,869 | €28,521 | €18,247 | €19,293 | €20,126 | €22,062 | €23,097 | €23,752 | €22,356 | €22,441 | €26,782 | €30,102 | €45,049 | — | — |
| SHOPIFY EU (DTC) · Forecast closing receivable (accrued x lag / days in month) | €14,395 | €16,037 | €16,416 | €16,826 | €18,726 | €18,116 | €16,310 | €16,601 | €19,541 | €21,963 | €32,869 | €28,521 | €18,247 | €19,293 | €20,126 | €22,062 | €23,097 | €23,752 | €22,356 | €22,441 | €26,782 | €30,102 | €45,049 | €39,091 | — | — |
| SHOPIFY EU (DTC) · Payouts received (cash) | −€149,666 | −€146,825 | −€168,963 | −€169,633 | −€188,403 | −€182,464 | −€171,755 | −€172,056 | −€192,066 | −€224,530 | −€317,780 | −€299,067 | −€198,828 | −€179,022 | −€207,135 | −€218,684 | −€237,634 | −€236,866 | −€232,406 | −€231,804 | −€263,478 | −€307,733 | −€435,540 | −€409,895 | −€2,383,207 | −€3,159,026 |
| SHOPIFY EU (DTC) · CLOSING RECEIVABLE (incl. reserve) | €13,982 | €16,831 | €17,501 | €16,125 | €21,228 | €19,927 | €16,708 | €16,198 | €19,541 | €21,963 | €32,869 | €28,521 | €18,247 | €19,293 | €20,126 | €22,062 | €23,097 | €23,752 | €22,356 | €22,441 | €26,782 | €30,102 | €45,049 | €39,091 | €28,521 | €39,091 |
| SHOPIFY EU (DTC) · Days outstanding (closing / accrued x days in month) | 2.91 | 3.15 | 3.2 | 2.88 | 3.4 | 3.3 | 3.07 | 2.93 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | — | — |
| AMAZON EU (FBA) · Charged to customers incl. VAT (gross less discounts) | €165,850 | €142,774 | €167,244 | €181,564 | €197,977 | €182,467 | €162,414 | €160,807 | €193,684 | €225,633 | €327,770 | €294,793 | €189,175 | €181,209 | €209,923 | €223,371 | €242,379 | €241,947 | €236,029 | €237,647 | €275,303 | €320,715 | €465,892 | €419,019 | €2,402,976 | €3,242,608 |
| AMAZON EU (FBA) · Refunds to customers incl. VAT | −€12,815 | −€12,336 | −€13,095 | −€12,465 | −€14,124 | −€14,229 | −€10,912 | −€13,208 | −€14,050 | −€16,367 | −€23,776 | −€21,384 | −€13,723 | −€13,145 | −€15,228 | −€16,203 | −€17,582 | −€17,551 | −€17,121 | −€17,239 | −€19,970 | −€23,264 | −€33,795 | −€30,395 | −€178,760 | −€235,215 |
| AMAZON EU (FBA) · Fees and advertising deducted by the platform before payout | −€45,624 | −€38,937 | −€46,270 | −€51,807 | −€56,333 | −€54,341 | −€47,084 | −€45,409 | −€53,349 | −€65,601 | −€95,209 | −€85,551 | −€51,934 | −€49,707 | −€57,536 | −€61,171 | −€66,323 | −€66,150 | −€64,479 | −€64,868 | −€75,086 | −€92,235 | −€133,867 | −€120,291 | −€685,514 | −€903,647 |
| AMAZON EU (FBA) · NET SETTLEMENT ACCRUED | €107,411 | €91,501 | €107,879 | €117,292 | €127,520 | €113,897 | €104,417 | €102,190 | €126,286 | €143,666 | €208,785 | €187,858 | €123,518 | €118,358 | €137,160 | €145,996 | €158,475 | €158,246 | €154,428 | €155,540 | €180,247 | €205,216 | €298,230 | €268,333 | €1,538,702 | €2,103,746 |
| AMAZON EU (FBA) · Opening receivable | €118,600 | €65,087 | €72,156 | €79,788 | €85,470 | €93,070 | €88,955 | €67,026 | €65,495 | €88,400 | €97,322 | €146,150 | €127,258 | €83,673 | €88,768 | €92,915 | €102,197 | €107,354 | €110,772 | €104,613 | €105,366 | €126,173 | €139,017 | €208,761 | — | — |
| AMAZON EU (FBA) · Forecast closing receivable (accrued x lag / days in month) | €72,762 | €68,626 | €73,079 | €82,105 | €86,385 | €79,728 | €70,734 | €69,226 | €88,400 | €97,322 | €146,150 | €127,258 | €83,673 | €88,768 | €92,915 | €102,197 | €107,354 | €110,772 | €104,613 | €105,366 | €126,173 | €139,017 | €208,761 | €181,774 | — | — |
| AMAZON EU (FBA) · Payouts received (cash) | −€160,924 | −€84,432 | −€100,247 | −€111,610 | −€119,921 | −€118,012 | −€126,346 | −€103,721 | −€103,381 | −€134,744 | −€159,957 | −€206,749 | −€167,103 | −€113,263 | −€133,013 | −€136,713 | −€153,318 | −€154,828 | −€160,588 | −€154,787 | −€159,440 | −€192,371 | −€228,486 | −€295,320 | −€1,530,044 | −€2,049,230 |
| AMAZON EU (FBA) · CLOSING RECEIVABLE (incl. reserve) | €65,087 | €72,156 | €79,788 | €85,470 | €93,070 | €88,955 | €67,026 | €65,495 | €88,400 | €97,322 | €146,150 | €127,258 | €83,673 | €88,768 | €92,915 | €102,197 | €107,354 | €110,772 | €104,613 | €105,366 | €126,173 | €139,017 | €208,761 | €181,774 | €127,258 | €181,774 |
| AMAZON EU (FBA) · Days outstanding (closing / accrued x days in month) | 18.78 | 22.08 | 22.93 | 21.86 | 22.63 | 23.43 | 19.9 | 19.87 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | 21 | — | — |
| WALMART US (WFS) · Charged to customers incl. VAT (gross less discounts) | €15,553 | €16,994 | €24,481 | €30,636 | €34,808 | €41,663 | €41,117 | €50,623 | €53,715 | €64,804 | €97,490 | €90,804 | €60,346 | €59,863 | €71,818 | €79,140 | €88,932 | €91,934 | €92,879 | €96,846 | €116,186 | €140,171 | €210,872 | €196,409 | €562,689 | €1,305,396 |
| WALMART US (WFS) · Refunds to customers incl. VAT | −€1,516 | −€1,656 | −€2,269 | −€3,042 | −€3,086 | −€3,414 | −€3,622 | −€4,513 | −€4,500 | −€5,429 | −€8,167 | −€7,607 | −€5,055 | −€5,015 | −€6,016 | −€6,630 | −€7,450 | −€7,701 | −€7,780 | −€8,113 | −€9,733 | −€11,742 | −€17,665 | −€16,453 | −€48,819 | −€109,353 |
| WALMART US (WFS) · Fees and advertising deducted by the platform before payout | −€5,778 | −€6,502 | −€8,997 | −€11,114 | −€12,422 | −€15,041 | −€14,376 | −€18,369 | −€17,810 | −€21,470 | −€32,275 | −€30,038 | −€19,948 | −€19,773 | −€23,704 | −€26,101 | −€29,308 | −€30,275 | −€30,563 | −€31,845 | −€38,176 | −€46,022 | −€69,184 | −€64,391 | −€194,192 | −€429,290 |
| WALMART US (WFS) · NET SETTLEMENT ACCRUED | €8,258 | €8,836 | €13,215 | €16,481 | €19,299 | €23,208 | €23,120 | €27,742 | €31,406 | €37,905 | €57,049 | €53,159 | €35,343 | €35,075 | €42,098 | €46,409 | €52,174 | €53,958 | €54,535 | €56,888 | €68,277 | €82,407 | €124,023 | €115,565 | €319,677 | €766,753 |
| WALMART US (WFS) · Opening receivable | €0 | €6,395 | €7,327 | €10,620 | €13,946 | €14,784 | €18,767 | €18,563 | €23,424 | €25,125 | €29,346 | €45,639 | €41,155 | €27,362 | €30,065 | €32,592 | €37,128 | €40,393 | €43,166 | €42,221 | €44,042 | €54,622 | €63,799 | €99,219 | — | — |
| WALMART US (WFS) · Forecast closing receivable (accrued x lag / days in month) | €6,393 | €7,573 | €10,231 | €13,185 | €14,941 | €18,566 | €17,899 | €21,478 | €25,125 | €29,346 | €45,639 | €41,155 | €27,362 | €30,065 | €32,592 | €37,128 | €40,393 | €43,166 | €42,221 | €44,042 | €54,622 | €63,799 | €99,219 | €89,470 | — | — |
| WALMART US (WFS) · Payouts received (cash) | −€1,863 | −€7,904 | −€9,921 | −€13,155 | −€18,461 | −€19,225 | −€23,324 | −€22,881 | −€29,705 | −€33,684 | −€40,756 | −€57,643 | −€49,136 | −€32,373 | −€39,571 | −€41,874 | −€48,909 | −€51,184 | −€55,481 | −€55,067 | −€57,698 | −€73,230 | −€88,603 | −€125,314 | −€278,521 | −€718,439 |
| WALMART US (WFS) · CLOSING RECEIVABLE (incl. reserve) | €6,395 | €7,327 | €10,620 | €13,946 | €14,784 | €18,767 | €18,563 | €23,424 | €25,125 | €29,346 | €45,639 | €41,155 | €27,362 | €30,065 | €32,592 | €37,128 | €40,393 | €43,166 | €42,221 | €44,042 | €54,622 | €63,799 | €99,219 | €89,470 | €41,155 | €89,470 |
| WALMART US (WFS) · Days outstanding (closing / accrued x days in month) | 24.01 | 23.22 | 24.91 | 25.39 | 23.75 | 24.26 | 24.89 | 26.17 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | 24 | — | — |
| ALL CHANNELS · Charged to customers incl. VAT | €344,214 | €322,068 | €376,718 | €396,855 | €445,077 | €422,971 | €388,947 | €401,218 | €459,641 | €536,939 | €782,259 | €705,705 | €454,317 | €436,652 | €507,624 | €542,136 | €590,541 | €591,864 | €579,818 | €586,357 | €682,379 | €798,734 | €1,166,058 | €1,054,163 | €5,582,614 | €7,990,643 |
| ALL CHANNELS · Refunds incl. VAT | −€24,689 | −€22,923 | −€26,546 | −€27,759 | −€31,159 | −€30,816 | −€27,228 | −€31,660 | −€30,634 | −€35,833 | −€52,276 | −€47,225 | −€30,445 | −€29,303 | −€34,116 | −€36,490 | −€39,808 | −€39,959 | −€39,208 | −€39,714 | −€46,293 | −€54,277 | −€79,373 | −€71,880 | −€388,747 | −€540,865 |
| ALL CHANNELS · Fees and advertising deducted | −€55,108 | −€49,133 | −€59,446 | −€67,066 | −€73,593 | −€73,888 | −€65,646 | −€68,081 | −€75,907 | −€92,583 | −€135,465 | −€122,744 | −€76,457 | −€73,848 | −€86,283 | −€92,620 | −€101,415 | −€102,179 | −€100,637 | −€102,327 | −€119,743 | −€145,782 | −€213,945 | −€194,447 | −€938,660 | −€1,409,683 |
| ALL CHANNELS · Net settlement accrued | €264,417 | €250,011 | €290,725 | €302,030 | €340,325 | €318,268 | €296,074 | €301,477 | €353,100 | €408,523 | €594,519 | €535,736 | €347,415 | €333,501 | €387,225 | €413,026 | €449,318 | €449,726 | €439,974 | €444,317 | €516,343 | €598,675 | €872,740 | €787,835 | €4,255,207 | €6,040,095 |
| ALL CHANNELS · Payouts received (cash) | −€312,453 | −€239,161 | −€279,131 | −€294,398 | −€326,785 | −€319,701 | −€321,425 | −€298,658 | −€325,151 | −€392,957 | −€518,493 | −€563,459 | −€415,067 | −€324,658 | −€379,719 | −€397,271 | −€439,862 | −€442,879 | −€448,475 | −€441,657 | −€480,615 | −€573,334 | −€752,629 | −€830,529 | −€4,191,772 | −€5,926,695 |
| ALL CHANNELS · MARKETPLACE RECEIVABLES (to balance sheet) | €85,464 | €96,314 | €107,909 | €115,541 | €129,081 | €127,648 | €102,297 | €105,117 | €133,066 | €148,631 | €224,657 | €196,935 | €129,283 | €138,126 | €145,632 | €161,387 | €170,844 | €177,691 | €169,189 | €171,849 | €207,576 | €232,918 | €353,028 | €310,334 | €196,935 | €310,334 |
| ALL CHANNELS · Blended days outstanding | 10.02 | 10.79 | 11.51 | 11.48 | 11.76 | 12.03 | 10.71 | 10.81 | 11.31 | 11.28 | 11.34 | 11.4 | 11.54 | 11.6 | 11.66 | 11.72 | 11.79 | 11.85 | 11.92 | 11.99 | 12.06 | 12.06 | 12.14 | 12.21 | — | — |
| REFUND LIABILITY (expected refunds on month-end sales still inside the return window) · Opening refund liability | €19,400 | €9,369 | €9,653 | €10,123 | €10,992 | €11,915 | €12,205 | €10,483 | €12,212 | €12,221 | €13,847 | €20,893 | €18,283 | €11,799 | €12,586 | €13,248 | €14,658 | €15,492 | €16,087 | €15,292 | €15,507 | €18,701 | €21,244 | €32,142 | — | — |
| REFUND LIABILITY (expected refunds on month-end sales still inside the return window) · CLOSING REFUND LIABILITY (refunds of the month x window days / days in month) | €9,369 | €9,653 | €10,123 | €10,992 | €11,915 | €12,205 | €10,483 | €12,212 | €12,221 | €13,847 | €20,893 | €18,283 | €11,799 | €12,586 | €13,248 | €14,658 | €15,492 | €16,087 | €15,292 | €15,507 | €18,701 | €21,244 | €32,142 | €28,204 | €18,283 | €28,204 |
| REFUND LIABILITY (expected refunds on month-end sales still inside the return window) · Movement: (charge) / release to P&L | €10,031 | −€283 | −€471 | −€868 | −€923 | −€290 | €1,723 | −€1,730 | −€8.77 | −€1,626 | −€7,047 | €2,610 | €6,485 | −€787 | −€663 | −€1,410 | −€834 | −€595 | €794 | −€215 | −€3,194 | −€2,543 | −€10,897 | €3,938 | €1,117 | −€9,920 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COOKWARE · Opening inventory on hand | €186,000 | €263,609 | €225,422 | €180,402 | €133,685 | €186,408 | €133,911 | €87,469 | €38,711 | €129,385 | €237,565 | €142,831 | €147,922 | €212,514 | €165,179 | €182,248 | €192,081 | €198,902 | €188,553 | €190,673 | €229,298 | €259,756 | €391,901 | €342,923 | — | — |
| COOKWARE · Receipts: committed POs landed (register) | €117,120 | €0 | €0 | €0 | €107,360 | €0 | €0 | €0 | €146,400 | €173,240 | €0 | €0 | €119,560 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €544,120 | €119,560 |
| COOKWARE · Target closing inventory (days of cover x next month cost of goods) | €113,882 | €121,653 | €129,787 | €147,392 | €147,062 | €125,221 | €131,786 | €154,917 | €175,043 | €263,395 | €229,858 | €147,922 | €157,352 | €165,179 | €182,248 | €192,081 | €198,902 | €188,553 | €190,673 | €229,298 | €259,756 | €391,901 | €342,923 | €342,923 | — | — |
| COOKWARE · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €90,513 | €0 | €5,474 | €78,440 | €75,357 | €78,176 | €61,151 | €72,153 | €109,440 | €112,864 | €228,599 | €91,840 | €127,315 | €90,513 | €1,040,810 |
| COOKWARE · Returned stock recovered to sellable inventory | €1,706 | €1,671 | €2,121 | €1,953 | €2,477 | €2,652 | €2,081 | €2,309 | €2,542 | €2,972 | €4,335 | €3,915 | €2,524 | €2,429 | €2,828 | €3,024 | €3,299 | €3,312 | €3,250 | €3,293 | €3,839 | €4,502 | €6,586 | €5,967 | €30,735 | €44,853 |
| COOKWARE · Cost of goods shipped | €41,217 | €39,859 | €47,140 | €48,670 | €57,114 | €55,148 | €48,523 | €51,067 | €58,094 | €67,829 | €98,773 | €89,070 | €57,320 | €55,073 | €64,007 | €68,343 | €74,431 | €74,588 | €73,064 | €73,886 | €85,987 | €100,656 | €146,963 | €132,883 | €702,505 | €1,007,200 |
| COOKWARE · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €174 | €203 | €296 | €267 | €172 | €165 | €192 | €205 | €223 | €224 | €219 | €222 | €258 | €302 | €441 | €399 | €941 | €3,022 |
| COOKWARE · CLOSING INVENTORY ON HAND | €263,609 | €225,422 | €180,402 | €133,685 | €186,408 | €133,911 | €87,469 | €38,711 | €129,385 | €237,565 | €142,831 | €147,922 | €212,514 | €165,179 | €182,248 | €192,081 | €198,902 | €188,553 | €190,673 | €229,298 | €259,756 | €391,901 | €342,923 | €342,923 | €147,922 | €342,923 |
| COOKWARE · Days of inventory on hand (closing / COGS x days) | 198.27 | 158.36 | 118.63 | 82.4 | 101.18 | 72.85 | 55.88 | 23.5 | 66.82 | 108.57 | 43.38 | 51.48 | 114.93 | 83.98 | 88.27 | 84.32 | 82.84 | 75.84 | 80.9 | 96.21 | 90.63 | 120.7 | 70 | 80 | 51.48 | 80 |
| COOKWARE · Trailing three-month average cost of goods | €41,217 | €40,538 | €42,739 | €45,223 | €50,975 | €53,644 | €53,595 | €51,580 | €52,561 | €58,997 | €74,899 | €85,224 | €81,721 | €67,154 | €58,800 | €62,474 | €68,927 | €72,454 | €74,028 | €73,846 | €77,646 | €86,843 | €111,202 | €126,834 | — | — |
| COOKWARE · Excess over slow-moving threshold (closing less months of cover x average COGS) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| COOKWARE · Slow-moving provision balance | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| KNIVES · Opening inventory on hand | €98,000 | €80,203 | €64,046 | €91,929 | €70,793 | €48,163 | €26,147 | €58,075 | €37,234 | €56,684 | €28,852 | €59,057 | €63,567 | €67,520 | €70,771 | €77,961 | €82,033 | €84,803 | €80,251 | €81,007 | €97,237 | €109,943 | €165,547 | €144,564 | — | — |
| KNIVES · Receipts: committed POs landed (register) | €0 | €0 | €46,740 | €0 | €0 | €0 | €52,440 | €0 | €43,320 | €0 | €70,680 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €213,180 | €0 |
| KNIVES · Target closing inventory (days of cover x next month cost of goods) | €48,599 | €51,443 | €59,106 | €61,493 | €62,254 | €55,690 | €56,833 | €66,930 | €75,530 | €113,504 | €98,917 | €63,567 | €67,520 | €70,771 | €77,961 | €82,033 | €84,803 | €80,251 | €81,007 | €97,237 | €109,943 | €165,547 | €144,564 | €144,564 | — | — |
| KNIVES · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €40,956 | €27,373 | €25,718 | €33,260 | €31,863 | €32,985 | €25,673 | €30,311 | €46,060 | €47,355 | €96,083 | €37,998 | €53,218 | €40,956 | €487,898 |
| KNIVES · Returned stock recovered to sellable inventory | €912 | €853 | €1,077 | €1,029 | €1,199 | €1,329 | €1,068 | €1,182 | €1,305 | €1,523 | €2,217 | €1,999 | €1,286 | €1,235 | €1,436 | €1,532 | €1,668 | €1,671 | €1,636 | €1,654 | €1,924 | €2,251 | €3,285 | €2,969 | €15,692 | €22,548 |
| KNIVES · Cost of goods shipped | €18,708 | €17,010 | €19,934 | €22,165 | €23,828 | €23,345 | €21,580 | €22,023 | €25,099 | €29,268 | €42,564 | €38,330 | €24,632 | €23,632 | €27,424 | €29,235 | €31,788 | €31,801 | €31,097 | €31,390 | €36,464 | €42,603 | €62,080 | €56,019 | €303,855 | €428,165 |
| KNIVES · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €75 | €88 | €128 | €115 | €74 | €71 | €82 | €88 | €95 | €95 | €93 | €94 | €109 | €128 | €186 | €168 | €406 | €1,284 |
| KNIVES · CLOSING INVENTORY ON HAND | €80,203 | €64,046 | €91,929 | €70,793 | €48,163 | €26,147 | €58,075 | €37,234 | €56,684 | €28,852 | €59,057 | €63,567 | €67,520 | €70,771 | €77,961 | €82,033 | €84,803 | €80,251 | €81,007 | €97,237 | €109,943 | €165,547 | €144,564 | €144,564 | €63,567 | €144,564 |
| KNIVES · Days of inventory on hand (closing / COGS x days) | 132.9 | 105.43 | 142.96 | 95.82 | 62.66 | 33.6 | 83.43 | 52.41 | 67.75 | 30.56 | 41.62 | 51.41 | 84.97 | 83.85 | 88.13 | 84.18 | 82.7 | 75.71 | 80.75 | 96.03 | 90.45 | 120.46 | 69.86 | 80 | 51.41 | 80 |
| KNIVES · Trailing three-month average cost of goods | €18,708 | €17,859 | €18,551 | €19,703 | €21,976 | €23,113 | €22,918 | €22,316 | €22,901 | €25,463 | €32,310 | €36,721 | €35,175 | €28,865 | €25,229 | €26,764 | €29,482 | €30,941 | €31,562 | €31,430 | €32,984 | €36,819 | €47,049 | €53,567 | — | — |
| KNIVES · Excess over slow-moving threshold (closing less months of cover x average COGS) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| KNIVES · Slow-moving provision balance | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TEXTILES · Opening inventory on hand | €142,000 | €124,420 | €158,940 | €135,213 | €113,955 | €148,660 | €128,287 | €107,851 | €86,782 | €135,609 | €108,514 | €69,142 | €61,340 | €65,106 | €68,191 | €75,063 | €78,926 | €81,531 | €77,097 | €77,766 | €93,275 | €105,384 | €158,564 | €138,361 | — | — |
| TEXTILES · Receipts: committed POs landed (register) | €0 | €50,880 | €0 | €0 | €57,240 | €0 | €0 | €0 | €72,080 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €180,200 | €0 |
| TEXTILES · Target closing inventory (days of cover x next month cost of goods) | €48,881 | €53,987 | €59,191 | €60,969 | €57,309 | €55,262 | €57,100 | €64,772 | €73,042 | €109,687 | €95,521 | €61,340 | €65,106 | €68,191 | €75,063 | €78,926 | €81,531 | €77,097 | €77,766 | €93,275 | €105,384 | €158,564 | €138,361 | €138,361 | — | — |
| TEXTILES · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €27,626 | €26,516 | €24,893 | €32,159 | €30,799 | €31,868 | €24,818 | €29,250 | €44,337 | €45,567 | €92,238 | €36,667 | €51,273 | €27,626 | €470,385 |
| TEXTILES · Returned stock recovered to sellable inventory | €801 | €749 | €993 | €939 | €1,090 | €1,118 | €978 | €1,057 | €1,109 | €1,294 | €1,883 | €1,697 | €1,091 | €1,048 | €1,216 | €1,298 | €1,412 | €1,414 | €1,383 | €1,398 | €1,625 | €1,900 | €2,771 | €2,503 | €13,709 | €19,058 |
| TEXTILES · Cost of goods shipped | €18,382 | €17,108 | €20,920 | €22,197 | €23,626 | €21,491 | €21,414 | €22,126 | €24,290 | €28,304 | €41,132 | €37,014 | €23,769 | €22,787 | €26,424 | €28,149 | €30,584 | €30,574 | €29,875 | €30,134 | €34,978 | €40,836 | €59,461 | €53,615 | €298,003 | €411,187 |
| TEXTILES · Write-offs (damaged, unsellable) | €0 | €0 | €3,800 | €0 | €0 | €0 | €0 | €0 | €73 | €85 | €123 | €111 | €71 | €68 | €79 | €84 | €92 | €92 | €90 | €90 | €105 | €123 | €178 | €161 | €4,192 | €1,234 |
| TEXTILES · CLOSING INVENTORY ON HAND | €124,420 | €158,940 | €135,213 | €113,955 | €148,660 | €128,287 | €107,851 | €86,782 | €135,609 | €108,514 | €69,142 | €61,340 | €65,106 | €68,191 | €75,063 | €78,926 | €81,531 | €77,097 | €77,766 | €93,275 | €105,384 | €158,564 | €138,361 | €138,361 | €61,340 | €138,361 |
| TEXTILES · Days of inventory on hand (closing / COGS x days) | 209.83 | 260.13 | 200.37 | 154.02 | 195.06 | 179.08 | 156.13 | 121.59 | 167.49 | 118.85 | 50.43 | 51.37 | 84.91 | 83.79 | 88.06 | 84.12 | 82.64 | 75.65 | 80.69 | 95.96 | 90.39 | 120.37 | 69.81 | 80 | 51.37 | 80 |
| TEXTILES · Trailing three-month average cost of goods | €18,382 | €17,745 | €18,803 | €20,075 | €22,247 | €22,438 | €22,177 | €21,677 | €22,610 | €24,907 | €31,242 | €35,483 | €33,972 | €27,857 | €24,327 | €25,787 | €28,386 | €29,769 | €30,344 | €30,194 | €31,662 | €35,316 | €45,092 | €51,304 | — | — |
| TEXTILES · Excess over slow-moving threshold (closing less months of cover x average COGS) | €0 | €34,725 | €3,590 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TEXTILES · Slow-moving provision balance | €0 | €8,681 | €898 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TABLEWARE · Opening inventory on hand | €121,000 | €178,969 | €165,631 | €150,136 | €133,834 | €115,055 | €161,832 | €142,086 | €124,395 | €104,410 | €175,326 | €141,374 | €110,771 | €165,486 | €146,581 | €124,621 | €101,186 | €75,677 | €67,366 | €68,086 | €81,832 | €92,647 | €139,692 | €122,156 | — | — |
| TABLEWARE · Receipts: committed POs landed (register) | €71,920 | €0 | €0 | €0 | €0 | €64,480 | €0 | €0 | €0 | €94,240 | €0 | €0 | €74,400 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €230,640 | €74,400 |
| TABLEWARE · Target closing inventory (days of cover x next month cost of goods) | €39,810 | €41,912 | €45,270 | €50,591 | €49,610 | €47,546 | €47,826 | €55,580 | €62,780 | €94,437 | €82,383 | €52,996 | €56,352 | €59,130 | €65,210 | €68,696 | €71,101 | €67,366 | €68,086 | €81,832 | €92,647 | €139,692 | €122,156 | €122,156 | — | — |
| TABLEWARE · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €17,237 | €25,731 | €39,022 | €40,211 | €81,433 | €32,636 | €45,332 | €0 | €281,603 |
| TABLEWARE · Returned stock recovered to sellable inventory | €608 | €595 | €747 | €674 | €824 | €901 | €779 | €841 | €920 | €1,076 | €1,568 | €1,416 | €912 | €878 | €1,021 | €1,092 | €1,191 | €1,195 | €1,172 | €1,186 | €1,383 | €1,621 | €2,369 | €2,145 | €10,950 | €16,164 |
| TABLEWARE · Cost of goods shipped | €14,559 | €13,933 | €16,241 | €16,976 | €19,604 | €18,604 | €18,424 | €18,533 | €20,842 | €24,327 | €35,414 | €31,923 | €20,536 | €19,723 | €22,913 | €24,454 | €26,620 | €26,663 | €26,104 | €26,383 | €30,687 | €35,901 | €52,385 | €47,335 | €249,381 | €359,704 |
| TABLEWARE · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €2,100 | €0 | €63 | €73 | €106 | €96 | €62 | €59 | €69 | €73 | €80 | €80 | €78 | €79 | €92 | €108 | €157 | €142 | €2,438 | €1,079 |
| TABLEWARE · CLOSING INVENTORY ON HAND | €178,969 | €165,631 | €150,136 | €133,834 | €115,055 | €161,832 | €142,086 | €124,395 | €104,410 | €175,326 | €141,374 | €110,771 | €165,486 | €146,581 | €124,621 | €101,186 | €75,677 | €67,366 | €68,086 | €81,832 | €92,647 | €139,692 | €122,156 | €122,156 | €110,771 | €122,156 |
| TABLEWARE · Days of inventory on hand (closing / COGS x days) | 381.07 | 332.84 | 286.57 | 236.51 | 181.94 | 260.97 | 239.07 | 208.08 | 150.29 | 223.42 | 119.76 | 107.57 | 249.81 | 208.09 | 168.61 | 124.13 | 88.13 | 75.8 | 80.86 | 96.15 | 90.57 | 120.62 | 69.96 | 80 | 107.57 | 80 |
| TABLEWARE · Trailing three-month average cost of goods | €14,559 | €14,246 | €14,911 | €15,717 | €17,607 | €18,395 | €18,877 | €18,520 | €19,266 | €21,234 | €26,861 | €30,555 | €29,291 | €24,061 | €21,057 | €22,363 | €24,662 | €25,912 | €26,462 | €26,383 | €27,725 | €30,990 | €39,657 | €45,207 | — | — |
| TABLEWARE · Excess over slow-moving threshold (closing less months of cover x average COGS) | €77,054 | €65,906 | €45,758 | €23,816 | €0 | €33,069 | €9,945 | €0 | €0 | €26,687 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TABLEWARE · Slow-moving provision balance | €19,264 | €16,477 | €11,439 | €5,954 | €0 | €8,267 | €2,486 | €0 | €0 | €6,672 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| STORAGE · Opening inventory on hand | €96,000 | €87,431 | €79,562 | €113,487 | €103,666 | €93,076 | €82,324 | €72,373 | €103,051 | €91,460 | €77,946 | €58,294 | €74,199 | €62,829 | €51,922 | €39,265 | €39,364 | €40,693 | €38,510 | €38,874 | €46,663 | €52,763 | €79,453 | €69,388 | — | — |
| STORAGE · Receipts: committed POs landed (register) | €0 | €0 | €43,200 | €0 | €0 | €0 | €0 | €40,800 | €0 | €0 | €0 | €33,600 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €117,600 | €0 |
| STORAGE · Target closing inventory (days of cover x next month cost of goods) | €23,419 | €25,021 | €27,207 | €28,473 | €30,046 | €26,762 | €27,280 | €32,126 | €36,252 | €54,475 | €47,471 | €30,505 | €32,401 | €33,960 | €37,410 | €39,364 | €40,693 | €38,510 | €38,874 | €46,663 | €52,763 | €79,453 | €69,388 | €69,388 | — | — |
| STORAGE · Receipts: uncommitted purchases required by policy | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €13,590 | €15,998 | €12,489 | €14,712 | €22,272 | €22,922 | €46,344 | €18,573 | €25,842 | €0 | €192,742 |
| STORAGE · Returned stock recovered to sellable inventory | €352 | €327 | €421 | €382 | €443 | €515 | €419 | €449 | €493 | €575 | €838 | €755 | €486 | €467 | €543 | €580 | €631 | €632 | €619 | €626 | €729 | €853 | €1,246 | €1,126 | €5,969 | €8,539 |
| STORAGE · Cost of goods shipped | €8,921 | €8,197 | €9,695 | €10,203 | €11,033 | €11,267 | €10,370 | €10,571 | €12,047 | €14,048 | €20,428 | €18,395 | €11,821 | €11,340 | €13,160 | €14,029 | €15,254 | €15,260 | €14,922 | €15,064 | €17,499 | €20,446 | €29,795 | €26,888 | €145,176 | €205,476 |
| STORAGE · Write-offs (damaged, unsellable) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €36 | €42 | €61 | €55 | €35 | €34 | €39 | €42 | €46 | €46 | €45 | €45 | €52 | €61 | €89 | €81 | €195 | €616 |
| STORAGE · CLOSING INVENTORY ON HAND | €87,431 | €79,562 | €113,487 | €103,666 | €93,076 | €82,324 | €72,373 | €103,051 | €91,460 | €77,946 | €58,294 | €74,199 | €62,829 | €51,922 | €39,265 | €39,364 | €40,693 | €38,510 | €38,874 | €46,663 | €52,763 | €79,453 | €69,388 | €69,388 | €74,199 | €69,388 |
| STORAGE · Days of inventory on hand (closing / COGS x days) | 303.82 | 271.78 | 362.86 | 304.82 | 261.52 | 219.2 | 216.34 | 302.2 | 227.75 | 172.01 | 85.61 | 125.04 | 164.77 | 128.2 | 92.5 | 84.18 | 82.7 | 75.71 | 80.76 | 96.03 | 90.46 | 120.47 | 69.87 | 80 | 125.04 | 80 |
| STORAGE · Trailing three-month average cost of goods | €8,921 | €8,559 | €8,938 | €9,365 | €10,310 | €10,834 | €10,890 | €10,736 | €10,996 | €12,222 | €15,508 | €17,624 | €16,881 | €13,852 | €12,107 | €12,843 | €14,147 | €14,847 | €15,145 | €15,082 | €15,828 | €17,669 | €22,580 | €25,709 | — | — |
| STORAGE · Excess over slow-moving threshold (closing less months of cover x average COGS) | €24,985 | €19,650 | €50,923 | €38,112 | €20,903 | €6,484 | €0 | €27,898 | €14,486 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| STORAGE · Slow-moving provision balance | €6,246 | €4,913 | €12,731 | €9,528 | €5,226 | €1,621 | €0 | €6,974 | €3,622 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TOTAL INVENTORY ON HAND · Opening inventory on hand | €643,000 | €734,632 | €693,601 | €671,168 | €555,934 | €591,362 | €532,501 | €467,854 | €390,173 | €517,549 | €628,203 | €470,698 | €457,799 | €573,455 | €502,643 | €499,158 | €493,591 | €481,607 | €451,776 | €456,406 | €548,306 | €620,494 | €935,156 | €817,392 | — | — |
| TOTAL INVENTORY ON HAND · Receipts: committed POs landed | €189,040 | €50,880 | €89,940 | €0 | €164,600 | €64,480 | €52,440 | €40,800 | €261,800 | €267,480 | €70,680 | €33,600 | €193,960 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €1,285,740 | €193,960 |
| TOTAL INVENTORY ON HAND · Receipts: uncommitted purchases (policy) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €159,095 | €53,889 | €56,085 | €143,860 | €151,609 | €159,027 | €141,369 | €172,157 | €261,131 | €268,920 | €544,698 | €217,714 | €302,980 | €159,095 | €2,473,438 |
| TOTAL INVENTORY ON HAND · Total receipts landed | €189,040 | €50,880 | €89,940 | €0 | €164,600 | €64,480 | €52,440 | €40,800 | €261,800 | €267,480 | €70,680 | €192,695 | €247,849 | €56,085 | €143,860 | €151,609 | €159,027 | €141,369 | €172,157 | €261,131 | €268,920 | €544,698 | €217,714 | €302,980 | €1,444,835 | €2,667,398 |
| TOTAL INVENTORY ON HAND · Returned stock recovered | €4,379 | €4,195 | €5,358 | €4,977 | €6,033 | €6,515 | €5,325 | €5,839 | €6,369 | €7,441 | €10,842 | €9,783 | €6,300 | €6,057 | €7,044 | €7,526 | €8,201 | €8,224 | €8,061 | €8,157 | €9,499 | €11,127 | €16,257 | €14,709 | €77,055 | €111,162 |
| TOTAL INVENTORY ON HAND · Cost of goods shipped | €101,787 | €96,107 | €113,931 | €120,210 | €135,206 | €129,855 | €120,312 | €124,320 | €140,372 | €163,775 | €238,312 | €214,733 | €138,078 | €132,556 | €153,927 | €164,209 | €178,677 | €178,886 | €175,063 | €176,857 | €205,615 | €240,441 | €350,684 | €316,739 | €1,698,920 | €2,411,733 |
| TOTAL INVENTORY ON HAND · Write-offs | €0 | €0 | €3,800 | €0 | €0 | €0 | €2,100 | €0 | €421 | €491 | €715 | €644 | €414 | €398 | €462 | €493 | €536 | €537 | €525 | €531 | €617 | €721 | €1,052 | €950 | €8,172 | €7,235 |
| TOTAL INVENTORY ON HAND · CLOSING INVENTORY ON HAND (gross) | €734,632 | €693,601 | €671,168 | €555,934 | €591,362 | €532,501 | €467,854 | €390,173 | €517,549 | €628,203 | €470,698 | €457,799 | €573,455 | €502,643 | €499,158 | €493,591 | €481,607 | €451,776 | €456,406 | €548,306 | €620,494 | €935,156 | €817,392 | €817,392 | €457,799 | €817,392 |
| TOTAL INVENTORY ON HAND · Slow-moving provision balance | €25,510 | €30,070 | €25,068 | €15,482 | €5,226 | €9,888 | €2,486 | €6,974 | €3,622 | €6,672 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TOTAL INVENTORY ON HAND · CLOSING INVENTORY ON HAND, NET (to balance sheet) | €709,122 | €663,530 | €646,100 | €540,452 | €586,136 | €522,613 | €465,368 | €383,199 | €513,927 | €621,531 | €470,698 | €457,799 | €573,455 | €502,643 | €499,158 | €493,591 | €481,607 | €451,776 | €456,406 | €548,306 | €620,494 | €935,156 | €817,392 | €817,392 | €457,799 | €817,392 |
| TOTAL INVENTORY ON HAND · Provision movement (charge)/release to P&L | −€7,510 | −€4,561 | €5,003 | €9,586 | €10,256 | −€4,662 | €7,402 | −€4,488 | €3,353 | −€3,050 | €6,672 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €18,000 | €0 |
| TOTAL INVENTORY ON HAND · Days of inventory on hand, total | 223.74 | 202.08 | 182.62 | 138.74 | 135.59 | 123.02 | 120.55 | 97.29 | 110.61 | 118.91 | 59.25 | 66.09 | 128.75 | 106.17 | 100.53 | 90.18 | 83.56 | 75.76 | 80.82 | 96.11 | 90.53 | 120.57 | 69.93 | 80 | 66.09 | 80 |
| TOTAL INVENTORY ON HAND · Forward weeks of cover (closing / next month COGS x days / 7) | 30.58 | 26.96 | 23.93 | 18.21 | 19.52 | 19.6 | 16.67 | 11.91 | 13.99 | 11.3 | 9.71 | 14.68 | 17.3 | 14.46 | 13.03 | 12.23 | 11.54 | 11.43 | 11.43 | 11.43 | 11.43 | 11.43 | 11.43 | 11.43 | 14.68 | 11.43 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases received at FOB (landed / (1 + uplift)) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €136,179 | €49,026 | €50,531 | €123,810 | €130,099 | €136,409 | €120,366 | €146,335 | €221,965 | €228,569 | €462,969 | €184,999 | €257,503 | €136,179 | €2,112,581 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases shipped at FOB (received in the month after shipment; beyond the horizon assumed equal to the last modelled month) | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €136,179 | €49,026 | €50,531 | €123,810 | €130,099 | €136,409 | €120,366 | €146,335 | €221,965 | €228,569 | €462,969 | €184,999 | €257,503 | €257,503 | €185,206 | €2,321,058 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases: deposits paid at order | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €40,854 | €14,708 | €15,159 | €37,143 | €39,030 | €40,923 | €36,110 | €43,901 | €66,590 | €68,571 | €138,891 | €55,500 | €77,251 | €77,251 | €77,251 | €77,251 | €107,864 | €798,517 |
| UNCOMMITTED (POLICY) PURCHASE FLOWS AT FOB · Policy purchases: balances paid at shipment | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €95,326 | €34,318 | €35,371 | €86,667 | €91,069 | €95,486 | €84,256 | €102,435 | €155,376 | €159,999 | €324,078 | €129,499 | €180,252 | €180,252 | €129,644 | €1,624,740 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Opening in transit | €154,000 | €41,000 | €77,000 | €0 | €194,000 | €52,000 | €46,000 | €154,000 | €234,000 | €280,000 | €90,000 | €262,179 | €207,026 | €50,531 | €123,810 | €130,099 | €136,409 | €120,366 | €146,335 | €221,965 | €228,569 | €462,969 | €184,999 | €257,503 | — | — |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Shipped by suppliers (committed by ETD month plus policy) | €41,000 | €84,000 | €0 | €194,000 | €0 | €46,000 | €154,000 | €114,000 | €272,000 | €28,000 | €234,179 | €109,026 | €50,531 | €123,810 | €130,099 | €136,409 | €120,366 | €146,335 | €221,965 | €228,569 | €462,969 | €184,999 | €257,503 | €257,503 | €1,276,206 | €2,321,058 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Received into warehouses at FOB (committed by ETA month plus policy) | −€154,000 | −€48,000 | −€77,000 | €0 | −€142,000 | −€52,000 | −€46,000 | −€34,000 | −€226,000 | −€218,000 | −€62,000 | −€164,179 | −€207,026 | −€50,531 | −€123,810 | −€130,099 | −€136,409 | −€120,366 | −€146,335 | −€221,965 | −€228,569 | −€462,969 | −€184,999 | −€257,503 | −€1,223,179 | −€2,270,581 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · CLOSING IN TRANSIT (to balance sheet) | €41,000 | €77,000 | €0 | €194,000 | €52,000 | €46,000 | €154,000 | €234,000 | €280,000 | €90,000 | €262,179 | €207,026 | €50,531 | €123,810 | €130,099 | €136,409 | €120,366 | €146,335 | €221,965 | €228,569 | €462,969 | €184,999 | €257,503 | €257,503 | €207,026 | €257,503 |
| INVENTORY IN TRANSIT (FOB value, title passes at shipment) · Freight, duty and inbound handling on receipts (landed less FOB), to trade payables | €35,040 | €2,880 | €12,940 | €0 | €22,600 | €12,480 | €6,440 | €6,800 | €35,800 | €49,480 | €8,680 | €28,515 | €40,822 | €5,555 | €20,050 | €21,510 | €22,618 | €21,003 | €25,821 | €39,166 | €40,351 | €81,729 | €32,715 | €45,477 | €221,655 | €396,817 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Opening supplier deposits | €23,100 | €34,800 | €42,000 | €69,000 | €13,800 | €60,000 | €123,000 | €129,400 | €103,600 | €78,654 | €102,962 | €47,867 | €52,302 | €76,173 | €79,952 | €77,032 | €80,010 | €110,490 | €135,160 | €207,462 | €194,390 | €132,750 | €154,502 | €154,502 | — | — |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Deposits paid at order (committed by deposit month plus policy) | €24,000 | €42,000 | €27,000 | €13,800 | €46,200 | €76,800 | €52,600 | €8,400 | €70,254 | €32,708 | €15,159 | €37,143 | €39,030 | €40,923 | €36,110 | €43,901 | €66,590 | €68,571 | €138,891 | €55,500 | €77,251 | €77,251 | €77,251 | €77,251 | €446,064 | €798,517 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Balances paid at shipment (committed by ETD month plus policy) | €28,700 | €49,200 | €0 | €125,000 | €0 | €32,200 | €107,800 | €79,800 | €176,800 | €19,600 | €163,926 | €76,318 | €35,371 | €86,667 | €91,069 | €95,486 | €84,256 | €102,435 | €155,376 | €159,999 | €324,078 | €129,499 | €180,252 | €180,252 | €859,344 | €1,624,740 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · Transferred to inventory in transit at shipment | −€41,000 | −€84,000 | €0 | −€194,000 | €0 | −€46,000 | −€154,000 | −€114,000 | −€272,000 | −€28,000 | −€234,179 | −€109,026 | −€50,531 | −€123,810 | −€130,099 | −€136,409 | −€120,366 | −€146,335 | −€221,965 | −€228,569 | −€462,969 | −€184,999 | −€257,503 | −€257,503 | −€1,276,206 | −€2,321,058 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · CLOSING SUPPLIER DEPOSITS (to balance sheet) | €34,800 | €42,000 | €69,000 | €13,800 | €60,000 | €123,000 | €129,400 | €103,600 | €78,654 | €102,962 | €47,867 | €52,302 | €76,173 | €79,952 | €77,032 | €80,010 | €110,490 | €135,160 | €207,462 | €194,390 | €132,750 | €154,502 | €154,502 | €154,502 | €52,302 | €154,502 |
| SUPPLIER DEPOSITS AND PREPAYMENTS · CASH PAID TO INVENTORY SUPPLIERS (deposits plus balances) | €52,700 | €91,200 | €27,000 | €138,800 | €46,200 | €109,000 | €160,400 | €88,200 | €247,054 | €52,308 | €179,085 | €113,461 | €74,401 | €127,590 | €127,179 | €139,387 | €150,846 | €171,006 | €294,266 | €215,498 | €401,329 | €206,750 | €257,503 | €257,503 | €1,305,408 | €2,423,257 |
| MEMO: INVENTORY BY LOCATION (share assumptions in column C applied to closing on hand) · of which at Amazon FBA warehouses | €220,390 | €208,080 | €201,350 | €166,780 | €177,408 | €159,750 | €140,356 | €117,052 | €155,265 | €188,461 | €141,209 | €137,340 | €172,037 | €150,793 | €149,747 | €148,077 | €144,482 | €135,533 | €136,922 | €164,492 | €186,148 | €280,547 | €245,218 | €245,218 | €137,340 | €245,218 |
| MEMO: INVENTORY BY LOCATION (share assumptions in column C applied to closing on hand) · of which at Walmart WFS warehouses | €58,771 | €55,488 | €53,693 | €44,475 | €47,309 | €42,600 | €37,428 | €31,214 | €41,404 | €50,256 | €37,656 | €36,624 | €45,876 | €40,211 | €39,933 | €39,487 | €38,529 | €36,142 | €36,512 | €43,864 | €49,640 | €74,813 | €65,391 | €65,391 | €36,624 | €65,391 |
| MEMO: INVENTORY BY LOCATION (share assumptions in column C applied to closing on hand) · of which at the Rotterdam 3PL | €455,472 | €430,032 | €416,124 | €344,679 | €366,644 | €330,151 | €290,070 | €241,907 | €320,880 | €389,486 | €291,833 | €283,835 | €355,542 | €311,639 | €309,478 | €306,026 | €298,596 | €280,101 | €282,972 | €339,950 | €384,706 | €579,797 | €506,783 | €506,783 | €283,835 | €506,783 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Opening balance | €62,300 | €62,589 | €26,188 | €29,191 | €21,989 | €46,599 | €37,928 | €30,731 | €31,394 | €62,125 | €77,385 | €52,699 | €65,680 | €63,800 | €31,562 | €46,041 | €50,625 | €52,280 | €52,164 | €54,232 | €67,171 | €75,178 | €118,122 | €90,953 | — | — |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Accrued (invoices for the month, VAT-inclusive where applicable) | €55,971 | €23,994 | €37,446 | €24,677 | €50,074 | €38,989 | €31,863 | €31,597 | €62,125 | €79,964 | €52,699 | €67,870 | €65,926 | €29,458 | €47,576 | €50,625 | €54,022 | €52,164 | €56,039 | €69,410 | €75,178 | €122,059 | €90,953 | €97,544 | €557,270 | €810,955 |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Forecast closing balance (accrued x DPO / days in month) | €54,165 | €25,708 | €36,238 | €24,677 | €48,459 | €38,989 | €30,836 | €30,578 | €62,125 | €77,385 | €52,699 | €65,680 | €63,800 | €31,562 | €46,041 | €50,625 | €52,280 | €52,164 | €54,232 | €67,171 | €75,178 | €118,122 | €90,953 | €94,397 | — | — |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Paid (cash) | −€55,682 | −€60,395 | −€34,443 | −€31,879 | −€25,464 | −€47,660 | −€39,060 | −€30,935 | −€31,394 | −€64,704 | −€77,385 | −€54,889 | −€67,807 | −€61,696 | −€33,097 | −€46,041 | −€52,368 | −€52,280 | −€53,972 | −€56,471 | −€67,171 | −€79,115 | −€118,122 | −€94,100 | −€553,889 | −€782,238 |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · CLOSING BALANCE | €62,589 | €26,188 | €29,191 | €21,989 | €46,599 | €37,928 | €30,731 | €31,394 | €62,125 | €77,385 | €52,699 | €65,680 | €63,800 | €31,562 | €46,041 | €50,625 | €52,280 | €52,164 | €54,232 | €67,171 | €75,178 | €118,122 | €90,953 | €94,397 | €65,680 | €94,397 |
| LOGISTICS AND FULFILMENT (carrier, 3PL, FBA inbound, forwarder freight and duty) · Days payable outstanding (closing / accrued x days) | 34.67 | 30.56 | 24.17 | 26.73 | 28.85 | 29.18 | 29.9 | 30.8 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | 30 | — | — |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Opening balance | €24,800 | €7,125 | €7,203 | €8,925 | €7,862 | €9,598 | €8,656 | €7,902 | €9,387 | €9,413 | €10,579 | €15,832 | €13,738 | €8,789 | €9,293 | €9,694 | €10,626 | €11,125 | €11,440 | €10,768 | €10,809 | €12,899 | €14,498 | €21,697 | — | — |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Accrued (invoices for the month, VAT-inclusive where applicable) | €21,321 | €22,468 | €27,523 | €25,490 | €29,570 | €28,738 | €28,030 | €29,264 | €28,238 | €32,796 | €47,496 | €42,588 | €27,247 | €26,020 | €30,051 | €31,879 | €34,487 | €34,321 | €33,380 | €33,507 | €38,698 | €44,945 | €65,091 | €58,365 | €363,522 | €457,990 |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Forecast closing balance (accrued x DPO / days in month) | €6,878 | €8,024 | €8,878 | €8,497 | €9,539 | €9,579 | €9,042 | €9,440 | €9,413 | €10,579 | €15,832 | €13,738 | €8,789 | €9,293 | €9,694 | €10,626 | €11,125 | €11,440 | €10,768 | €10,809 | €12,899 | €14,498 | €21,697 | €18,827 | — | — |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Paid (cash) | −€38,996 | −€22,390 | −€25,801 | −€26,553 | −€27,834 | −€29,680 | −€28,784 | −€27,779 | −€28,212 | −€31,629 | −€42,244 | −€44,682 | −€32,195 | −€25,516 | −€29,650 | −€30,947 | −€33,989 | −€34,006 | −€34,052 | −€33,466 | −€36,607 | −€43,346 | −€57,892 | −€61,234 | −€374,584 | −€452,901 |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · CLOSING BALANCE | €7,125 | €7,203 | €8,925 | €7,862 | €9,598 | €8,656 | €7,902 | €9,387 | €9,413 | €10,579 | €15,832 | €13,738 | €8,789 | €9,293 | €9,694 | €10,626 | €11,125 | €11,440 | €10,768 | €10,809 | €12,899 | €14,498 | €21,697 | €18,827 | €13,738 | €18,827 |
| PAID MEDIA (Meta, Google; reverse-charged VAT) · Days payable outstanding (closing / accrued x days) | 10.36 | 8.98 | 10.05 | 9.25 | 10.06 | 9.04 | 8.74 | 9.94 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | — | — |
| OTHER OPEX SUPPLIERS · Opening balance | €41,600 | €26,674 | €31,141 | €32,210 | €32,682 | €24,282 | €27,304 | €28,864 | €31,219 | €30,019 | €29,619 | €32,482 | €30,855 | €29,853 | €32,895 | €30,245 | €31,515 | €30,857 | €31,887 | €30,759 | €30,800 | €32,564 | €32,376 | €36,284 | — | — |
| OTHER OPEX SUPPLIERS · Accrued (invoices for the month, VAT-inclusive where applicable) | €36,347 | €33,527 | €35,423 | €34,323 | €34,751 | €37,094 | €35,168 | €37,085 | €36,023 | €36,728 | €38,979 | €38,260 | €37,018 | €36,843 | €37,503 | €37,818 | €38,263 | €38,265 | €38,142 | €38,193 | €39,077 | €40,147 | €43,541 | €42,485 | €433,708 | €467,294 |
| OTHER OPEX SUPPLIERS · Forecast closing balance (accrued x DPO / days in month) | €29,312 | €29,935 | €28,567 | €28,602 | €28,025 | €30,911 | €28,362 | €29,907 | €30,019 | €29,619 | €32,482 | €30,855 | €29,853 | €32,895 | €30,245 | €31,515 | €30,857 | €31,887 | €30,759 | €30,800 | €32,564 | €32,376 | €36,284 | €34,262 | — | — |
| OTHER OPEX SUPPLIERS · Paid (cash) | −€51,273 | −€29,061 | −€34,354 | −€33,850 | −€43,152 | −€34,071 | −€33,609 | −€34,730 | −€37,222 | −€37,127 | −€36,116 | −€39,887 | −€38,020 | −€33,801 | −€40,154 | −€36,548 | −€38,921 | −€37,235 | −€39,269 | −€38,152 | −€37,313 | −€40,334 | −€39,633 | −€44,507 | −€444,453 | −€463,886 |
| OTHER OPEX SUPPLIERS · CLOSING BALANCE | €26,674 | €31,141 | €32,210 | €32,682 | €24,282 | €27,304 | €28,864 | €31,219 | €30,019 | €29,619 | €32,482 | €30,855 | €29,853 | €32,895 | €30,245 | €31,515 | €30,857 | €31,887 | €30,759 | €30,800 | €32,564 | €32,376 | €36,284 | €34,262 | €30,855 | €34,262 |
| OTHER OPEX SUPPLIERS · Days payable outstanding (closing / accrued x days) | 22.75 | 26.01 | 28.19 | 28.57 | 21.66 | 22.08 | 25.44 | 26.1 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | 25 | — | — |
| ALL GROUPS · Accrued | €113,639 | €79,989 | €100,392 | €84,490 | €114,395 | €104,821 | €95,062 | €97,946 | €126,385 | €149,488 | €139,174 | €148,718 | €130,191 | €92,321 | €115,130 | €120,323 | €126,772 | €124,750 | €127,561 | €141,109 | €152,952 | €207,150 | €199,585 | €198,394 | €1,354,500 | €1,736,239 |
| ALL GROUPS · Paid (cash) | −€145,951 | −€111,846 | −€94,598 | −€92,282 | −€96,450 | −€111,411 | −€101,453 | −€93,444 | −€96,828 | −€133,461 | −€155,744 | −€139,458 | −€138,022 | −€121,013 | −€102,901 | −€113,536 | −€125,278 | −€123,520 | −€127,294 | −€128,088 | −€141,091 | −€162,795 | −€215,647 | −€199,841 | −€1,372,926 | −€1,699,025 |
| ALL GROUPS · TRADE PAYABLES (to balance sheet) | €96,388 | €64,532 | €70,325 | €62,533 | €80,478 | €73,888 | €67,497 | €71,999 | €101,556 | €117,583 | €101,014 | €110,274 | €102,442 | €73,750 | €85,980 | €92,767 | €94,262 | €95,491 | €95,759 | €108,780 | €120,641 | €164,996 | €148,934 | €147,487 | €110,274 | €147,487 |
13 weeks of cash, with the bridge
Opening cash is dated 11 September 2026. Weekly closing cash is not a daily liquidity test: earlier payment dates can produce a lower intraweek balance.
The undrawn revolving facility is shown as a separate assumption. The model does not draw it automatically or include costs of proposed additional financing.
Closing cashMinimum cash reserve €150,000
| Cash movement | 2026-09-18 | 2026-09-25 | 2026-10-02 | 2026-10-09 | 2026-10-16 | 2026-10-23 | 2026-10-30 | 2026-11-06 | 2026-11-13 | 2026-11-20 | 2026-11-27 | 2026-12-04 | 2026-12-11 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Shopify Payments payouts | €45,527 | €45,527 | €47,005 | €50,700 | €50,700 | €50,700 | €50,700 | €70,799 | €74,149 | €74,149 | €74,149 | €70,367 | €67,531 |
| Amazon settlements (biweekly, Tuesday) | €34,672 | €0 | €34,672 | €0 | €67,372 | €0 | €67,372 | €0 | €79,979 | €0 | €79,979 | €0 | €103,374 |
| Walmart settlements (biweekly, Thursday) | €15,164 | €0 | €11,228 | €0 | €11,228 | €0 | €11,228 | €0 | €20,378 | €0 | €20,378 | €0 | €28,821 |
| TOTAL RECEIPTS | €95,364 | €45,527 | €92,906 | €50,700 | €129,300 | €50,700 | €129,300 | €70,799 | €174,505 | €74,149 | €174,505 | €70,367 | €199,727 |
| Committed purchase orders: deposits and balances on register dates | −€34,000 | −€29,400 | −€43,400 | €0 | −€18,000 | −€19,600 | €0 | €0 | €0 | €0 | −€68,600 | €0 | €0 |
| Uncommitted purchases required by the inventory policy | −€10,767 | −€10,767 | −€8,640 | −€3,321 | −€3,321 | −€3,321 | −€3,321 | −€22,571 | −€25,780 | −€25,780 | −€25,780 | −€20,269 | −€16,136 |
| Logistics and fulfilment suppliers | −€7,325 | −€7,325 | −€9,407 | −€14,611 | −€14,611 | −€14,611 | −€14,611 | −€17,564 | −€18,056 | −€18,056 | −€18,056 | −€14,821 | −€12,394 |
| Meta and Google | −€6,367 | −€6,367 | −€6,589 | −€7,142 | −€7,142 | −€7,142 | −€7,142 | −€9,469 | −€9,857 | −€9,857 | −€9,857 | −€9,990 | −€10,090 |
| Other opex suppliers (rent, software, fees, services) | −€8,700 | −€8,700 | −€8,610 | −€8,384 | −€8,384 | −€8,384 | −€8,384 | −€8,421 | −€8,427 | −€8,427 | −€8,427 | −€8,758 | −€9,007 |
| Net salaries (25th) | €0 | −€33,184 | €0 | €0 | €0 | €0 | −€35,020 | €0 | €0 | €0 | −€37,876 | €0 | €0 |
| Wage tax and social charges (last day of the month) | €0 | €0 | −€15,328 | €0 | €0 | €0 | €0 | −€15,616 | €0 | €0 | €0 | −€16,480 | €0 |
| VAT: Q3 return and OSS | €0 | €0 | €0 | €0 | €0 | €0 | €0 | −€151,483 | €0 | €0 | €0 | €0 | €0 |
| Term loan instalment (1st) | €0 | €0 | −€9,672 | €0 | €0 | €0 | €0 | −€9,672 | €0 | €0 | €0 | −€9,672 | €0 |
| Capex, VAT-inclusive | −€423 | −€423 | −€419 | −€410 | −€410 | −€410 | −€410 | −€422 | −€424 | −€424 | −€424 | −€416 | −€410 |
| Bank charges | −€130 | −€130 | −€134 | −€144 | −€144 | −€144 | −€144 | −€207 | −€217 | −€217 | −€217 | −€202 | −€190 |
| Corporate income tax: nil in this forecast window | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TOTAL PAYMENTS | −€67,713 | −€96,297 | −€102,198 | −€34,012 | −€52,012 | −€53,612 | −€69,032 | −€235,424 | −€62,761 | −€62,761 | −€169,237 | −€80,607 | −€48,227 |
| NET CASH FLOW FOR THE WEEK | €27,651 | −€50,770 | −€9,292 | €16,689 | €77,289 | −€2,911 | €60,269 | −€164,626 | €111,744 | €11,388 | €5,268 | −€10,240 | €151,500 |
| Opening cash | €350,912 | €378,562 | €327,793 | €318,501 | €335,189 | €412,478 | €409,566 | €469,835 | €305,209 | €416,954 | €428,341 | €433,610 | €423,370 |
| CLOSING CASH | €378,562 | €327,793 | €318,501 | €335,189 | €412,478 | €409,566 | €469,835 | €305,209 | €416,954 | €428,341 | €433,610 | €423,370 | €574,870 |
| Minimum cash buffer (board policy) | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 | €150,000 |
| HEADROOM / (SHORTFALL) VS BUFFER | €228,562 | €177,793 | €168,501 | €185,189 | €262,478 | €259,566 | €319,835 | €155,209 | €266,954 | €278,341 | €283,610 | €273,370 | €424,870 |
| Component | EUR |
|---|---|
| Cash at 31 August | €391,452 |
| September 1–11 net cash | −€40,541 |
| Cash at 11 September | €350,912 |
| Control | Value |
|---|---|
| Lowest weekly closing cash in the 13 weeks | €305,209 |
| Week ending of the low point | 2026-11-06 |
| Shortfall vs buffer at the low point (negative = action needed) | €155,209 |
| Undrawn revolving facility available | €150,000 |
| Facility headroom after covering the low-point shortfall | €150,000 |
| Component | EUR |
|---|---|
| Closing cash at the end of week 13 (11-Dec-26) | €574,870 |
| Add: December flows after 11-Dec (column W, by line) | €89,652 |
| Implied cash at 31-Dec-26 | €664,522 |
| Cash at 31-Dec-26 per the monthly balance sheet | €664,522 |
| CHECK: difference (must be zero) | €0 |
1. Evaluate a draw on the assumed undrawn facility. Confirm availability, covenants, draw conditions, interest and fees; borrowing is not automatically included in these cash balances.
2. Defer the uncommitted policy purchases by two weeks: the policy line above moves out of the trough week; committed PO balances cannot move without supplier agreement.
3. Ask Amazon for a reserve review: the model holds roughly 7 days of reserve inside the 21-day lag; each day released is one day of Amazon settlement accrued.
4. Evaluate longer paid-media terms or a card statement cycle, subject to provider terms and credit availability. Re-time the schedule and include card repayment and fees before relying on the benefit.
5. Pull forward the December Shopify promotion to the week of 27-Nov: brings receipts into the window at the cost of margin (not modelled).
Integrity and supporting schedules
All 26 in-workbook controls passed in each of the three evaluated cases. The downloadable file preserves formulas and inputs; website tables are captured outputs and must be refreshed after edits.
Tax and VAT rates, recovery, blended output tax and payment dates are simplified fictional planning assumptions. No statutory filing position or tax eligibility is inferred.
| Control | What it tests | Difference | Tolerance | Result |
|---|---|---|---|---|
| Balance sheet balances in every month | Total assets less liabilities and equity, all 24 months | 0 | 0.5 | OK |
| Cash flow: indirect method equals direct method in every month | Net cash flow built from P&L and balance sheet movements equals the sum of the schedule cash lines | 0 | 0.5 | OK |
| Closing cash on the cash flow equals balance sheet cash | Link integrity | 0 | 0.5 | OK |
| Retained earnings roll: closing equals opening plus cumulative profit less dividends | Equity roll-forward to Dec-27 | 0 | 0.5 | OK |
| EBITDA on the cash flow equals EBITDA on the P&L | Add-backs are complete | 0 | 0.5 | OK |
| Opening balance sheet balances | FY25 closing balances entered on Inputs_Actuals | 0 | 0.5 | OK |
| Product contribution: sum of categories equals channel net revenue | Allocation keys sum to 100% every month | 0 | 0.5 | OK |
| Product contribution: sum of categories equals channel CM2 | Every allocated cost line is fully distributed | 0 | 0.5 | OK |
| Volume engine: category units equal channel units | Mix shares sum to 100% | 0 | 0.5 | OK |
| AR aging: marketplace receivables tie to the balance sheet | Aging built from settlement reports agrees with the ledger at the last actual month | 0 | 0.5 | OK |
| AR aging: other receivables tie to the balance sheet | — | 0 | 0.5 | OK |
| AP aging: logistics group ties to the AP schedule | Open invoices agree with the roll-forward closing balance | 0 | 0.5 | OK |
| AP aging: paid media group ties to the AP schedule | — | 0 | 0.5 | OK |
| AP aging: other opex group ties to the AP schedule | — | 0 | 0.5 | OK |
| PO register: deposits on unshipped POs equal supplier deposits at the last actual month | Balance sheet prepayments are fully supported by the register | 0 | 0.5 | OK |
| PO register: FOB value of shipped, unarrived POs equals inventory in transit at the last actual month | Balance sheet in-transit is fully supported by the register | 0 | 0.5 | OK |
| 13-week cash forecast reconciles to the monthly balance sheet at 31-Dec-26 | Weekly phasing distributes exactly the monthly cash lines | 0 | 0.5 | OK |
| Scenario snapshots are current for the selected scenario | Live column equals the stored snapshot | 0 | 0.5 | OK |
| Budget vs actual revenue bridge reconciles to the P&L variance | Channel volume, price/mix and refund adjustment reconcile to financial net revenue. | 0 | 0.5 | OK |
| Inventory on hand by category never negative | Purchasing policy keeps stock available | 26,146.65 | 0 | OK |
| Marketplace receivables never negative | Payout sizing is bounded by the receivable | 6,395.16 | 0 | OK |
| Trade payables never negative | — | 62,533.27 | 0 | OK |
| Fixed asset net book value never negative | Depreciation is capped at cost | 41,483.33 | 0 | OK |
| Term loan balance never negative | Principal is capped at the balance | 214,925.52 | 0 | OK |
| Timeline: months flagged actual equal the last actual month index | Actual and forecast flags are consistent | 0 | 0.5 | OK |
| Budget comparison net revenue agrees with financial P&L | YTD and FY26 use the same financial net revenue basis. | 0 | 0.01 | OK |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| EQUIPMENT AND FIXTURES · Cost: opening | €48,000 | €50,400 | €50,400 | €57,200 | €57,200 | €57,200 | €57,200 | €60,700 | €60,700 | €62,200 | €63,700 | €65,200 | €66,700 | €68,200 | €69,700 | €71,200 | €72,700 | €74,200 | €75,700 | €77,200 | €78,700 | €80,200 | €81,700 | €83,200 | — | — |
| EQUIPMENT AND FIXTURES · Additions (capex) | €2,400 | €0 | €6,800 | €0 | €0 | €0 | €3,500 | €0 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €18,700 | €18,000 |
| EQUIPMENT AND FIXTURES · Cost: closing | €50,400 | €50,400 | €57,200 | €57,200 | €57,200 | €57,200 | €60,700 | €60,700 | €62,200 | €63,700 | €65,200 | €66,700 | €68,200 | €69,700 | €71,200 | €72,700 | €74,200 | €75,700 | €77,200 | €78,700 | €80,200 | €81,700 | €83,200 | €84,700 | €66,700 | €84,700 |
| EQUIPMENT AND FIXTURES · Accumulated depreciation: opening | €21,000 | €21,840 | €22,680 | €23,633 | €24,587 | €25,540 | €26,493 | €27,505 | €28,517 | €29,553 | €30,615 | €31,702 | €32,813 | €33,950 | €35,112 | €36,298 | €37,510 | €38,747 | €40,008 | €41,295 | €42,607 | €43,943 | €45,305 | €46,692 | — | — |
| EQUIPMENT AND FIXTURES · Depreciation charge | €840 | €840 | €953 | €953 | €953 | €953 | €1,012 | €1,012 | €1,037 | €1,062 | €1,087 | €1,112 | €1,137 | €1,162 | €1,187 | €1,212 | €1,237 | €1,262 | €1,287 | €1,312 | €1,337 | €1,362 | €1,387 | €1,412 | €11,813 | €15,290 |
| EQUIPMENT AND FIXTURES · Accumulated depreciation: closing | €21,840 | €22,680 | €23,633 | €24,587 | €25,540 | €26,493 | €27,505 | €28,517 | €29,553 | €30,615 | €31,702 | €32,813 | €33,950 | €35,112 | €36,298 | €37,510 | €38,747 | €40,008 | €41,295 | €42,607 | €43,943 | €45,305 | €46,692 | €48,103 | €32,813 | €48,103 |
| EQUIPMENT AND FIXTURES · Net book value | €28,560 | €27,720 | €33,567 | €32,613 | €31,660 | €30,707 | €33,195 | €32,183 | €32,647 | €33,085 | €33,498 | €33,887 | €34,250 | €34,588 | €34,902 | €35,190 | €35,453 | €35,692 | €35,905 | €36,093 | €36,257 | €36,395 | €36,508 | €36,597 | €33,887 | €36,597 |
| WEBSITE AND SOFTWARE · Cost: opening | €60,000 | €60,000 | €60,000 | €60,000 | €60,000 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | — | — |
| WEBSITE AND SOFTWARE · Additions (capex) | €0 | €0 | €0 | €0 | €1,200 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €30,000 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €1,200 | €30,000 |
| WEBSITE AND SOFTWARE · Cost: closing | €60,000 | €60,000 | €60,000 | €60,000 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €61,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €91,200 | €61,200 | €91,200 |
| WEBSITE AND SOFTWARE · Accumulated depreciation: opening | €32,000 | €33,667 | €35,333 | €37,000 | €38,667 | €40,367 | €42,067 | €43,767 | €45,467 | €47,167 | €48,867 | €50,567 | €52,267 | €53,967 | €56,500 | €59,033 | €61,567 | €64,100 | €66,633 | €69,167 | €71,700 | €74,233 | €76,767 | €79,300 | — | — |
| WEBSITE AND SOFTWARE · Depreciation charge | €1,667 | €1,667 | €1,667 | €1,667 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €1,700 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €2,533 | €20,267 | €29,567 |
| WEBSITE AND SOFTWARE · Accumulated depreciation: closing | €33,667 | €35,333 | €37,000 | €38,667 | €40,367 | €42,067 | €43,767 | €45,467 | €47,167 | €48,867 | €50,567 | €52,267 | €53,967 | €56,500 | €59,033 | €61,567 | €64,100 | €66,633 | €69,167 | €71,700 | €74,233 | €76,767 | €79,300 | €81,833 | €52,267 | €81,833 |
| WEBSITE AND SOFTWARE · Net book value | €26,333 | €24,667 | €23,000 | €21,333 | €20,833 | €19,133 | €17,433 | €15,733 | €14,033 | €12,333 | €10,633 | €8,933 | €7,233 | €34,700 | €32,167 | €29,633 | €27,100 | €24,567 | €22,033 | €19,500 | €16,967 | €14,433 | €11,900 | €9,367 | €8,933 | €9,367 |
| TOTAL · Capex (to cash flow) | €2,400 | €0 | €6,800 | €0 | €1,200 | €0 | €3,500 | €0 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €31,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €1,500 | €19,900 | €48,000 |
| TOTAL · Depreciation (to P&L) | €2,507 | €2,507 | €2,620 | €2,620 | €2,653 | €2,653 | €2,712 | €2,712 | €2,737 | €2,762 | €2,787 | €2,812 | €2,837 | €3,695 | €3,720 | €3,745 | €3,770 | €3,795 | €3,820 | €3,845 | €3,870 | €3,895 | €3,920 | €3,945 | €32,080 | €44,857 |
| TOTAL · NET BOOK VALUE (to balance sheet) | €54,893 | €52,387 | €56,567 | €53,947 | €52,493 | €49,840 | €50,628 | €47,917 | €46,680 | €45,418 | €44,132 | €42,820 | €41,483 | €69,288 | €67,068 | €64,823 | €62,553 | €60,258 | €57,938 | €55,593 | €53,223 | €50,828 | €48,408 | €45,963 | €42,820 | €45,963 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TERM LOAN · Opening balance | €400,000 | €392,828 | €385,612 | €378,351 | €371,044 | €363,691 | €356,293 | €348,848 | €341,357 | €333,819 | €326,233 | €318,601 | €310,920 | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | — | — |
| TERM LOAN · Drawdowns | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| TERM LOAN · Interest expense (paid in the month) | €2,500 | €2,455 | €2,410 | €2,365 | €2,319 | €2,273 | €2,227 | €2,180 | €2,133 | €2,086 | €2,039 | €1,991 | €1,943 | €1,895 | €1,846 | €1,797 | €1,748 | €1,699 | €1,649 | €1,599 | €1,548 | €1,498 | €1,446 | €1,395 | €26,979 | €20,064 |
| TERM LOAN · Principal repaid | −€7,172 | −€7,216 | −€7,261 | −€7,307 | −€7,353 | −€7,398 | −€7,445 | −€7,491 | −€7,538 | −€7,585 | −€7,633 | −€7,680 | −€7,728 | −€7,777 | −€7,825 | −€7,874 | −€7,923 | −€7,973 | −€8,023 | −€8,073 | −€8,123 | −€8,174 | −€8,225 | −€8,277 | −€89,080 | −€95,995 |
| TERM LOAN · CLOSING BALANCE | €392,828 | €385,612 | €378,351 | €371,044 | €363,691 | €356,293 | €348,848 | €341,357 | €333,819 | €326,233 | €318,601 | €310,920 | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €310,920 | €214,926 |
| TERM LOAN · Balance after a further 12 instalments (annuity formula) | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €206,597 | €198,217 | €189,784 | €181,299 | €172,760 | €164,169 | €155,523 | €146,823 | €138,070 | €129,261 | €120,397 | €111,478 | €214,926 | €111,478 |
| TERM LOAN · Current portion (due within 12 months) | €89,636 | €90,196 | €90,760 | €91,327 | €91,898 | €92,473 | €93,051 | €93,632 | €94,217 | €94,806 | €95,399 | €95,995 | €96,595 | €97,199 | €97,806 | €98,417 | €99,033 | €99,652 | €100,274 | €100,901 | €101,532 | €102,166 | €102,805 | €103,447 | €95,995 | €103,447 |
| TERM LOAN · Non-current portion | €303,192 | €295,416 | €287,590 | €279,716 | €271,793 | €263,820 | €255,797 | €247,725 | €239,601 | €231,427 | €223,202 | €214,926 | €206,597 | €198,217 | €189,784 | €181,299 | €172,760 | €164,169 | €155,523 | €146,823 | €138,070 | €129,261 | €120,397 | €111,478 | €214,926 | €111,478 |
| TERM LOAN · Debt service (interest plus principal) | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €9,672 | €116,059 | €116,059 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| OUTPUT VAT · Shopify EU: (gross less discounts less refunds plus shipping) x rate | €25,936 | €26,092 | €29,570 | €29,330 | €33,743 | €31,587 | €29,384 | €29,916 | €34,052 | €39,548 | €57,275 | €51,356 | €32,856 | €31,377 | €36,238 | €38,443 | €41,587 | €41,387 | €40,252 | €40,405 | €46,665 | €54,198 | €78,492 | €70,381 | €417,789 | €552,282 |
| OUTPUT VAT · Amazon EU: (gross less discounts less refunds) x rate | €26,035 | €22,191 | €26,224 | €28,768 | €31,278 | €28,621 | €25,774 | €25,110 | €30,560 | €35,601 | €51,717 | €46,514 | €29,849 | €28,592 | €33,122 | €35,244 | €38,244 | €38,175 | €37,242 | €37,497 | €43,438 | €50,604 | €73,510 | €66,114 | €378,394 | €511,631 |
| OUTPUT VAT · Walmart US: exports zero-rated | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 |
| OUTPUT VAT · Total output VAT | €51,971 | €48,282 | €55,794 | €58,098 | €65,021 | €60,208 | €55,158 | €55,026 | €64,612 | €75,149 | €108,992 | €97,870 | €62,705 | €59,969 | €69,361 | €73,687 | €79,831 | €79,562 | €77,494 | €77,902 | €90,104 | €104,802 | €152,002 | €136,495 | €796,182 | €1,063,913 |
| INPUT VAT (recoverable) · Carrier and 3PL (share bearing NL VAT) | €2,984 | €3,048 | €3,540 | €3,529 | €3,940 | €3,812 | €3,676 | €3,587 | €3,789 | €4,387 | €6,333 | €5,661 | €3,611 | €3,437 | €3,957 | €4,185 | €4,513 | €4,477 | €4,341 | €4,344 | €5,001 | €5,791 | €8,360 | €7,473 | €48,287 | €59,491 |
| INPUT VAT (recoverable) · Other opex (share bearing NL VAT) | €3,763 | €3,471 | €3,668 | €3,554 | €3,598 | €3,841 | €3,641 | €3,840 | €3,730 | €3,803 | €4,036 | €3,961 | €3,833 | €3,815 | €3,883 | €3,916 | €3,962 | €3,962 | €3,949 | €3,954 | €4,046 | €4,157 | €4,508 | €4,399 | €44,907 | €48,384 |
| INPUT VAT (recoverable) · Capex | €504 | €0 | €1,428 | €0 | €252 | €0 | €735 | €0 | €315 | €315 | €315 | €315 | €315 | €6,615 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €315 | €4,179 | €10,080 |
| INPUT VAT (recoverable) · Total input VAT | €7,251 | €6,519 | €8,636 | €7,083 | €7,790 | €7,653 | €8,053 | €7,427 | €7,834 | €8,505 | €10,684 | €9,938 | €7,758 | €13,867 | €8,156 | €8,416 | €8,790 | €8,754 | €8,605 | €8,613 | €9,362 | €10,262 | €13,183 | €12,187 | €97,372 | €117,955 |
| VAT PAYABLE · Net VAT charge for the month (output less input) | €44,720 | €41,763 | €47,158 | €51,015 | €57,231 | €52,555 | €47,106 | €47,599 | €56,778 | €66,645 | €98,308 | €87,932 | €54,946 | €46,102 | €61,205 | €65,271 | €71,041 | €70,808 | €68,888 | €69,288 | €80,741 | €94,539 | €138,819 | €124,309 | €698,810 | €945,959 |
| VAT PAYABLE · Opening VAT payable | €38,700 | €44,720 | €86,483 | €133,641 | €51,015 | €108,246 | €160,801 | €47,106 | €94,705 | €151,483 | €66,645 | €164,952 | €252,884 | €54,946 | €101,048 | €162,254 | €65,271 | €136,312 | €207,120 | €68,888 | €138,177 | €218,918 | €94,539 | €233,358 | — | — |
| VAT PAYABLE · VAT paid (quarter balance settled in the month after quarter end) | −€38,700 | €0 | €0 | −€133,641 | €0 | €0 | −€160,801 | €0 | €0 | −€151,483 | €0 | €0 | −€252,884 | €0 | €0 | −€162,254 | €0 | €0 | −€207,120 | €0 | €0 | −€218,918 | €0 | €0 | −€484,625 | −€841,176 |
| VAT PAYABLE · CLOSING VAT PAYABLE (to balance sheet) | €44,720 | €86,483 | €133,641 | €51,015 | €108,246 | €160,801 | €47,106 | €94,705 | €151,483 | €66,645 | €164,952 | €252,884 | €54,946 | €101,048 | €162,254 | €65,271 | €136,312 | €207,120 | €68,888 | €138,177 | €218,918 | €94,539 | €233,358 | €357,667 | €252,884 | €357,667 |
| MEMO · Import VAT deferred under Article 23 (FOB received x NL rate; declared and reclaimed on the same return, no cash) | €32,340 | €10,080 | €16,170 | €0 | €29,820 | €10,920 | €9,660 | €7,140 | €47,460 | €45,780 | €13,020 | €34,478 | €43,476 | €10,611 | €26,000 | €27,321 | €28,646 | €25,277 | €30,730 | €46,613 | €48,000 | €97,224 | €38,850 | €54,076 | €256,868 | €476,822 |
| Metric | 2026-01 Budget | 2026-02 Budget | 2026-03 Budget | 2026-04 Budget | 2026-05 Budget | 2026-06 Budget | 2026-07 Budget | 2026-08 Budget | 2026-09 Budget | 2026-10 Budget | 2026-11 Budget | 2026-12 Budget | FY2026 Budget |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| VOLUMES AND NET REVENUE · Shopify EU (DTC): orders | 1,978 | 1,840 | 2,070 | 2,139 | 2,254 | 2,185 | 2,070 | 2,024 | 2,277 | 2,576 | 3,634 | 3,174 | 28,221 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): orders | 2,322 | 2,160 | 2,430 | 2,511 | 2,646 | 2,565 | 2,430 | 2,376 | 2,673 | 3,024 | 4,266 | 3,726 | 33,129 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): orders | 320 | 400 | 500 | 600 | 700 | 800 | 900 | 1,000 | 1,100 | 1,250 | 1,700 | 1,500 | 10,770 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): units per order | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 | 1.35 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): units per order | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 | 1.15 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): units per order | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 | 1.2 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): units | 2,670.3 | 2,484 | 2,794.5 | 2,887.65 | 3,042.9 | 2,949.75 | 2,794.5 | 2,732.4 | 3,073.95 | 3,477.6 | 4,905.9 | 4,284.9 | 38,098.35 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): units | 2,670.3 | 2,484 | 2,794.5 | 2,887.65 | 3,042.9 | 2,949.75 | 2,794.5 | 2,732.4 | 3,073.95 | 3,477.6 | 4,905.9 | 4,284.9 | 38,098.35 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): units | 384 | 480 | 600 | 720 | 840 | 960 | 1,080 | 1,200 | 1,320 | 1,500 | 2,040 | 1,800 | 12,924 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): net revenue per order (EUR) | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 | €74.00 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): net revenue per order (EUR) | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 | €57.00 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): net revenue per order (EUR) | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 | €55.00 |
| VOLUMES AND NET REVENUE · Shopify EU (DTC): net revenue | €146,372 | €136,160 | €153,180 | €158,286 | €166,796 | €161,690 | €153,180 | €149,776 | €168,498 | €190,624 | €268,916 | €234,876 | €2,088,354 |
| VOLUMES AND NET REVENUE · Amazon EU (FBA): net revenue | €132,354 | €123,120 | €138,510 | €143,127 | €150,822 | €146,205 | €138,510 | €135,432 | €152,361 | €172,368 | €243,162 | €212,382 | €1,888,353 |
| VOLUMES AND NET REVENUE · Walmart US (WFS): net revenue | €17,600 | €22,000 | €27,500 | €33,000 | €38,500 | €44,000 | €49,500 | €55,000 | €60,500 | €68,750 | €93,500 | €82,500 | €592,350 |
| VOLUMES AND NET REVENUE · NET REVENUE | €296,326 | €281,280 | €319,190 | €334,413 | €356,118 | €351,895 | €341,190 | €340,208 | €381,359 | €431,742 | €605,578 | €529,758 | €4,569,057 |
| VOLUMES AND NET REVENUE · Total orders | 4,620 | 4,400 | 5,000 | 5,250 | 5,600 | 5,550 | 5,400 | 5,400 | 6,050 | 6,850 | 9,600 | 8,400 | 72,120 |
| VOLUMES AND NET REVENUE · Total units | 5,724.6 | 5,448 | 6,189 | 6,495.3 | 6,925.8 | 6,859.5 | 6,669 | 6,664.8 | 7,467.9 | 8,455.2 | 11,851.8 | 10,369.8 | 89,120.7 |
| COST RATIOS AND CONTRIBUTION · Cost of goods sold as share of net revenue | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% | 37.5% |
| COST RATIOS AND CONTRIBUTION · Cost of goods sold | −€111,122 | −€105,480 | −€119,696 | −€125,405 | −€133,544 | −€131,961 | −€127,946 | −€127,578 | −€143,010 | −€161,903 | −€227,092 | −€198,659 | −€1,713,396 |
| COST RATIOS AND CONTRIBUTION · GROSS PROFIT | €185,204 | €175,800 | €199,494 | €209,008 | €222,574 | €219,934 | €213,244 | €212,630 | €238,349 | €269,839 | €378,486 | €331,099 | €2,855,661 |
| COST RATIOS AND CONTRIBUTION · Shopify EU (DTC): variable channel costs as share of net revenue | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% | 14.0% |
| COST RATIOS AND CONTRIBUTION · Amazon EU (FBA): variable channel costs as share of net revenue | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% | 25.0% |
| COST RATIOS AND CONTRIBUTION · Walmart US (WFS): variable channel costs as share of net revenue | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% | 26.0% |
| COST RATIOS AND CONTRIBUTION · Variable channel costs | −€58,157 | −€55,562 | −€63,223 | −€66,522 | −€71,067 | −€70,628 | −€68,943 | −€69,127 | −€77,410 | −€87,654 | −€122,749 | −€107,428 | −€918,469 |
| COST RATIOS AND CONTRIBUTION · CONTRIBUTION BEFORE MARKETING (CM1) | €127,047 | €120,238 | €136,271 | €142,486 | €151,507 | €149,307 | €144,301 | €143,503 | €160,939 | €182,184 | €255,738 | €223,671 | €1,937,192 |
| COST RATIOS AND CONTRIBUTION · Shopify EU (DTC): paid media as share of net revenue | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% | 17.0% |
| COST RATIOS AND CONTRIBUTION · Amazon EU (FBA): paid media as share of net revenue | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% | 8.5% |
| COST RATIOS AND CONTRIBUTION · Walmart US (WFS): paid media as share of net revenue | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% | 11.0% |
| COST RATIOS AND CONTRIBUTION · Shopify EU (DTC): paid media | −€24,883 | −€23,147 | −€26,041 | −€26,909 | −€28,355 | −€27,487 | −€26,041 | −€25,462 | −€28,645 | −€32,406 | −€45,716 | −€39,929 | −€355,020 |
| COST RATIOS AND CONTRIBUTION · Amazon EU (FBA): paid media | −€11,250 | −€10,465 | −€11,773 | −€12,166 | −€12,820 | −€12,427 | −€11,773 | −€11,512 | −€12,951 | −€14,651 | −€20,669 | −€18,052 | −€160,510 |
| COST RATIOS AND CONTRIBUTION · Walmart US (WFS): paid media | −€1,936 | −€2,420 | −€3,025 | −€3,630 | −€4,235 | −€4,840 | −€5,445 | −€6,050 | −€6,655 | −€7,562 | −€10,285 | −€9,075 | −€65,158 |
| COST RATIOS AND CONTRIBUTION · Total paid media | −€38,069 | −€36,032 | −€40,839 | −€42,704 | −€45,410 | −€44,755 | −€43,259 | −€43,024 | −€48,250 | −€54,620 | −€76,669 | −€67,056 | −€580,689 |
| COST RATIOS AND CONTRIBUTION · CONTRIBUTION AFTER MARKETING (CM2) | €88,978 | €84,205 | €95,432 | €99,782 | €106,097 | €104,552 | €101,042 | €100,480 | €112,689 | €127,565 | €179,068 | €156,614 | €1,356,503 |
| OPERATING EXPENSES · Salaries and wages (incl. employer costs) | −€44,000 | −€44,000 | −€44,000 | −€47,500 | −€47,500 | −€47,500 | −€47,500 | −€47,500 | −€50,200 | −€50,200 | −€50,200 | −€50,200 | −€570,300 |
| OPERATING EXPENSES · Contractors and freelancers | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€4,500 | −€54,000 |
| OPERATING EXPENSES · Rent and facilities | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€4,800 | −€57,600 |
| OPERATING EXPENSES · Software, apps and platform subscriptions | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€4,000 | −€48,000 |
| OPERATING EXPENSES · Professional fees (finance, legal, audit) | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€3,000 | −€36,000 |
| OPERATING EXPENSES · Insurance | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€1,150 | −€13,800 |
| OPERATING EXPENSES · Travel and entertainment | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€1,200 | −€14,400 |
| OPERATING EXPENSES · Content, creative and PR (non-media) | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€5,000 | −€60,000 |
| OPERATING EXPENSES · Customer service (per order) | −€3,003 | −€2,860 | −€3,250 | −€3,412 | −€3,640 | −€3,608 | −€3,510 | −€3,510 | −€3,932 | −€4,452 | −€6,240 | −€5,460 | −€46,878 |
| OPERATING EXPENSES · Office and other G&A | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€1,600 | −€19,200 |
| OPERATING EXPENSES · Bank charges and FX costs | −€444 | −€422 | −€479 | −€502 | −€534 | −€528 | −€512 | −€510 | −€572 | −€648 | −€908 | −€795 | −€6,854 |
| OPERATING EXPENSES · Recruitment and training | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€700 | −€8,400 |
| OPERATING EXPENSES · TOTAL OPERATING EXPENSES | −€73,397 | −€73,232 | −€73,679 | −€77,364 | −€77,624 | −€77,585 | −€77,472 | −€77,470 | −€80,655 | −€81,250 | −€83,298 | −€82,405 | −€935,432 |
| OPERATING EXPENSES · EBITDA | €15,580 | €10,973 | €21,753 | €22,418 | €28,472 | €26,966 | €23,570 | €23,009 | €32,035 | €46,314 | €95,770 | €74,210 | €421,072 |
| OPERATING EXPENSES · Depreciation | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€2,300 | −€27,600 |
| OPERATING EXPENSES · Interest on term loan | −€2,500 | −€2,450 | −€2,400 | −€2,350 | −€2,300 | −€2,250 | −€2,200 | −€2,150 | −€2,100 | −€2,050 | −€2,000 | −€1,950 | −€26,700 |
| OPERATING EXPENSES · PROFIT BEFORE TAX | €10,780 | €6,223 | €17,053 | €17,768 | €23,872 | €22,416 | €19,070 | €18,559 | €27,635 | €41,964 | €91,470 | €69,960 | €366,772 |
| OPERATING EXPENSES · Corporate income tax (budget: 19% of positive profit) | −€2,048 | −€1,182 | −€3,240 | −€3,376 | −€4,536 | −€4,259 | −€3,623 | −€3,526 | −€5,251 | −€7,973 | −€17,379 | −€13,292 | −€69,687 |
| OPERATING EXPENSES · NET PROFIT | €8,732 | €5,041 | €13,813 | €14,392 | €19,337 | €18,157 | €15,447 | €15,033 | €22,384 | €33,991 | €74,090 | €56,667 | €297,085 |
| BUDGETED MONTH-END BALANCES (per the FY26 budget pack) · Cash at bank | €395,000 | €388,000 | €412,000 | €401,000 | €430,000 | €452,000 | €447,000 | €438,000 | €405,000 | €372,000 | €455,000 | €548,000 | €548,000 |
| BUDGETED MONTH-END BALANCES (per the FY26 budget pack) · Inventory on hand, net | €615,000 | €590,000 | €572,000 | €540,000 | €556,000 | €530,000 | €505,000 | €520,000 | €615,000 | €690,000 | €610,000 | €505,000 | €505,000 |
| BUDGETED MONTH-END BALANCES (per the FY26 budget pack) · Marketplace and payment receivables | €105,000 | €98,000 | €108,000 | €112,000 | €120,000 | €118,000 | €112,000 | €114,000 | €125,000 | €140,000 | €205,000 | €178,000 | €178,000 |
| Metric | 2026-01 A | 2026-02 A | 2026-03 A | 2026-04 A | 2026-05 A | 2026-06 A | 2026-07 A | 2026-08 A | 2026-09 F | 2026-10 F | 2026-11 F | 2026-12 F | 2027-01 F | 2027-02 F | 2027-03 F | 2027-04 F | 2027-05 F | 2027-06 F | 2027-07 F | 2027-08 F | 2027-09 F | 2027-10 F | 2027-11 F | 2027-12 F | FY2026 | FY2027 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): orders | 1,715 | 1,697 | 1,954 | 1,940 | 2,188 | 2,135 | 2,007 | 1,978 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 15,614 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Cookware | 502 | 520 | 571 | 566 | 688 | 636 | 578 | 579 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,640 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Knives | 346 | 316 | 369 | 379 | 395 | 414 | 369 | 388 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 2,976 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Textiles | 630 | 623 | 751 | 751 | 795 | 754 | 744 | 733 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 5,781 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Tableware | 449 | 448 | 526 | 483 | 583 | 548 | 521 | 535 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,093 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): units sold, Storage | 369 | 363 | 432 | 451 | 468 | 469 | 447 | 432 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,431 | — |
| VOLUMES (orders and units by channel and category) · Shopify EU (DTC): total units (calc) | 2,296 | 2,270 | 2,649 | 2,630 | 2,929 | 2,821 | 2,659 | 2,667 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 20,921 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): orders | 2,273 | 1,962 | 2,308 | 2,509 | 2,690 | 2,489 | 2,287 | 2,228 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 18,746 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Cookware | 470 | 405 | 495 | 505 | 550 | 537 | 441 | 434 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,837 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Knives | 515 | 451 | 506 | 590 | 636 | 580 | 526 | 503 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,307 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Textiles | 574 | 489 | 600 | 662 | 690 | 571 | 554 | 584 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,724 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Tableware | 614 | 542 | 618 | 685 | 761 | 685 | 679 | 634 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 5,218 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): units sold, Storage | 444 | 369 | 432 | 434 | 489 | 485 | 403 | 418 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,474 | — |
| VOLUMES (orders and units by channel and category) · Amazon EU (FBA): total units (calc) | 2,617 | 2,256 | 2,651 | 2,876 | 3,126 | 2,858 | 2,603 | 2,573 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 21,560 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): orders | 202 | 233 | 319 | 411 | 472 | 560 | 584 | 707 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 3,488 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Cookware | 61 | 67 | 102 | 126 | 153 | 180 | 170 | 222 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,081 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Knives | 35 | 38 | 60 | 77 | 83 | 101 | 105 | 130 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 629 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Textiles | 49 | 59 | 76 | 98 | 120 | 133 | 145 | 164 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 844 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Tableware | 63 | 72 | 92 | 121 | 130 | 170 | 177 | 213 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,038 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): units sold, Storage | 35 | 42 | 55 | 73 | 78 | 99 | 112 | 127 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 621 | — |
| VOLUMES (orders and units by channel and category) · Walmart US (WFS): total units (calc) | 243 | 278 | 385 | 495 | 564 | 683 | 709 | 856 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 4,213 | — |
| VOLUMES (orders and units by channel and category) · Shopify: first-time customers (orders from new customers) | 1,027 | 1,008 | 1,156 | 1,102 | 1,332 | 1,325 | 1,140 | 1,127 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 9,217 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Cookware | €118.53 | €119.70 | €116.56 | €119.15 | €118.83 | €114.96 | €116.58 | €120.32 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €118.08 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Knives | €71.30 | €71.43 | €72.25 | €71.68 | €73.46 | €71.40 | €71.53 | €73.10 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €72.02 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Textiles | €45.84 | €46.37 | €46.55 | €45.86 | €46.29 | €46.30 | €47.13 | €45.48 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €46.23 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Tableware | €37.58 | €38.06 | €37.90 | €38.44 | €36.97 | €37.49 | €38.03 | €37.83 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €37.79 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Shopify EU (DTC): average gross unit price, Storage | €29.08 | €29.37 | €29.16 | €29.38 | €28.63 | €28.73 | €29.41 | €29.29 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €29.13 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Cookware | €108.02 | €110.39 | €109.04 | €108.35 | €111.40 | €109.46 | €108.06 | €109.13 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €109.23 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Knives | €65.67 | €65.86 | €65.27 | €65.58 | €65.69 | €65.00 | €66.26 | €66.66 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €65.75 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Textiles | €42.59 | €41.78 | €41.54 | €42.23 | €42.48 | €42.44 | €40.84 | €42.16 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €42.01 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Tableware | €35.00 | €35.01 | €34.96 | €34.35 | €34.62 | €34.87 | €34.79 | €35.18 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €34.85 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Amazon EU (FBA): average gross unit price, Storage | €27.34 | €27.17 | €27.02 | €26.75 | €26.78 | €26.91 | €27.04 | €26.55 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €26.95 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Cookware | US$131.13 | US$126.45 | US$127.61 | US$130.37 | US$129.77 | US$130.78 | US$129.70 | US$125.81 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$128.95 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Knives | US$79.69 | US$79.22 | US$79.01 | US$79.14 | US$79.82 | US$79.52 | US$79.73 | US$77.98 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$79.26 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Textiles | US$48.78 | US$48.68 | US$48.35 | US$49.35 | US$48.13 | US$49.46 | US$48.70 | US$48.94 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$48.80 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Tableware | US$41.75 | US$41.92 | US$41.98 | US$41.97 | US$42.67 | US$42.07 | US$41.66 | US$42.15 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$42.02 | — |
| GROSS UNIT PRICES EX VAT (local currency: EUR for Shopify and Amazon, USD for Walmart) · Walmart US (WFS): average gross unit price, Storage | US$32.14 | US$31.31 | US$32.42 | US$32.22 | US$31.87 | US$31.81 | US$31.72 | US$31.87 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$31.92 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): discounts and coupons | €11,197 | €12,487 | €13,854 | €14,295 | €13,958 | €14,197 | €14,759 | €13,584 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €108,331 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): refunds and returns (value) | €8,595 | €7,412 | €9,280 | €10,168 | €11,576 | €10,932 | €10,534 | €11,568 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €80,065 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): units returned | 132 | 117 | 161 | 163 | 190 | 178 | 174 | 175 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,290 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify EU (DTC): returned stock recovered to sellable inventory (EUR at cost) | €1,733 | €1,544 | €1,936 | €2,047 | €2,557 | €2,614 | €2,331 | €2,363 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €17,125 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): discounts and coupons | €5,030 | €5,358 | €6,412 | €5,829 | €7,505 | €6,226 | €4,869 | €5,466 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €46,695 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): refunds and returns (value) | €10,635 | €10,237 | €10,867 | €10,344 | €11,721 | €11,808 | €9,056 | €10,961 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €85,629 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): units returned | 189 | 191 | 211 | 191 | 219 | 222 | 180 | 211 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 1,614 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Amazon EU (FBA): returned stock recovered to sellable inventory (EUR at cost) | €2,377 | €2,276 | €2,990 | €2,357 | €2,801 | €3,160 | €2,219 | €2,547 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €20,727 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): discounts and coupons | US$821.00 | US$997.00 | US$1,323.00 | US$1,761.00 | US$2,209.00 | US$2,289.00 | US$2,316.00 | US$2,623.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$14,339.00 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): refunds and returns (value) | US$1,571.00 | US$1,724.00 | US$2,387.00 | US$3,279.00 | US$3,376.00 | US$3,783.00 | US$4,060.00 | US$5,036.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$25,216.00 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): units returned | 21 | 26 | 32 | 47 | 48 | 53 | 56 | 66 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | 349 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Walmart US (WFS): returned stock recovered to sellable inventory (EUR at cost) | €269 | €375 | €432 | €573 | €675 | €741 | €775 | €929 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €4,769 | — |
| DISCOUNTS, REFUNDS AND SHIPPING INCOME (local currency) · Shopify: shipping charged to customers ex VAT | €5,655 | €5,759 | €6,668 | €6,672 | €7,610 | €7,608 | €6,829 | €6,827 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €53,628 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: payment processing fees and chargebacks | €3,706 | €3,694 | €4,179 | €4,145 | €4,838 | €4,506 | €4,186 | €4,303 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €33,557 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: carrier shipping cost | €10,361 | €10,561 | €12,292 | €12,426 | €13,945 | €13,225 | €12,987 | €12,752 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €98,549 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: 3PL pick, pack and packaging | €6,356 | €6,513 | €7,539 | €7,346 | €8,127 | €8,133 | €7,609 | €7,345 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €58,968 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: paid media, Meta | €14,925 | €15,728 | €19,266 | €17,843 | €20,699 | €20,117 | €19,621 | €20,485 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €148,684 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Shopify: paid media, Google | €6,396 | €6,740 | €8,257 | €7,647 | €8,871 | €8,621 | €8,409 | €8,779 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €63,720 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: referral fees (incl. refund administration fee) | €19,369 | €16,544 | €19,515 | €21,360 | €23,238 | €21,297 | €19,131 | €18,702 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €159,156 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: FBA fulfilment fees | €13,671 | €11,760 | €13,932 | €15,523 | €16,386 | €15,772 | €13,915 | €13,859 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €114,818 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: FBA storage, aged inventory and other fees | €1,527 | €1,223 | €1,367 | €1,641 | €1,598 | €3,382 | €1,423 | €1,285 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €13,446 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: advertising (Sponsored Products and Brands) | €11,057 | €9,410 | €11,456 | €13,283 | €15,111 | €13,890 | €12,615 | €11,563 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €98,385 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Amazon: FBA inbound placement and freight | €1,230 | €992 | €1,135 | €1,376 | €1,462 | €1,339 | €1,151 | €1,113 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €9,798 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: referral fees (USD) | US$2,181.00 | US$2,395.00 | US$3,505.00 | US$4,462.00 | US$5,206.00 | US$6,357.00 | US$6,305.00 | US$7,719.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$38,130.00 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: WFS fulfilment fees (USD) | US$1,543.00 | US$1,730.00 | US$2,384.00 | US$3,103.00 | US$3,520.00 | US$4,306.00 | US$4,432.00 | US$5,424.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$26,442.00 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: WFS storage fees (USD) | US$131.00 | US$159.00 | US$191.00 | US$284.00 | US$377.00 | US$412.00 | US$422.00 | US$517.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$2,493.00 | — |
| CHANNEL VARIABLE COSTS (local currency; Amazon and Walmart fees per settlement reports) · Walmart: Walmart Connect advertising (USD) | US$2,131.00 | US$2,485.00 | US$3,385.00 | US$4,132.00 | US$4,487.00 | US$5,590.00 | US$4,956.00 | US$6,840.00 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | US$34,006.00 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Cookware | €39.90 | €40.18 | €40.36 | €40.66 | €41.06 | €40.76 | €40.81 | €41.35 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €40.64 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Knives | €20.88 | €21.13 | €21.32 | €21.19 | €21.39 | €21.32 | €21.58 | €21.57 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €21.30 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Textiles | €14.67 | €14.61 | €14.66 | €14.69 | €14.72 | €14.74 | €14.84 | €14.94 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €14.73 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Tableware | €12.93 | €13.12 | €13.14 | €13.17 | €13.30 | €13.26 | €13.38 | €13.41 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €13.21 | — |
| LANDED UNIT COST BY CATEGORY (EUR, weighted average of stock on hand) · Landed unit cost: Storage | €10.52 | €10.59 | €10.55 | €10.65 | €10.66 | €10.70 | €10.78 | €10.82 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €10.66 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Cookware | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €0 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Knives | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €0 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Textiles | €0 | €0 | €3,800 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €3,800 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Tableware | €0 | €0 | €0 | €0 | €0 | €0 | €2,100 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €2,100 | — |
| INVENTORY WRITE-OFFS (EUR at cost) · Write-offs: Storage | €0 | €0 | €0 | €0 | €0 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €0 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Salaries and wages (incl. employer costs) | €43,800 | €43,900 | €44,100 | €47,200 | €47,300 | €47,600 | €47,500 | €47,900 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €369,300 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Contractors and freelancers | €5,056 | €4,877 | €4,502 | €4,495 | €4,172 | €6,301 | €5,372 | €4,804 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €39,579 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Rent and facilities | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | €4,800 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €38,400 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Software, apps and platform subscriptions | €4,056 | €4,090 | €4,102 | €4,171 | €4,253 | €4,383 | €4,437 | €4,512 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €34,004 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Professional fees (finance, legal, audit) | €3,410 | €3,074 | €3,178 | €3,262 | €3,267 | €2,986 | €3,135 | €3,358 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €25,670 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Insurance | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | €1,150 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €9,200 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Travel and entertainment | €1,765 | €1,137 | €1,503 | €1,091 | €942 | €1,413 | €688 | €1,869 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €10,408 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Content, creative and PR (non-media) | €6,719 | €5,921 | €5,117 | €6,119 | €5,586 | €6,021 | €5,795 | €6,407 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €47,685 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Customer service (per order) | €2,946 | €2,812 | €3,283 | €3,431 | €3,890 | €3,713 | €3,512 | €3,419 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €27,006 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Office and other G&A | €1,825 | €1,606 | €1,720 | €1,762 | €2,110 | €1,495 | €1,774 | €1,828 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €14,120 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Bank charges and FX costs | €398 | €399 | €476 | €463 | €528 | €485 | €474 | €496 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €3,719 | — |
| OPERATING EXPENSES (EUR, ex VAT) · Recruitment and training | €857 | €589 | €2,400 | €488 | €983 | €991 | €864 | €1,098 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €8,270 | — |
| CAPITAL EXPENDITURE (EUR, ex VAT) · Capex: equipment and fixtures | €2,400 | €0 | €6,800 | €0 | €0 | €0 | €3,500 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €12,700 | — |
| CAPITAL EXPENDITURE (EUR, ex VAT) · Capex: website and software development | €0 | €0 | €0 | €0 | €1,200 | €0 | €0 | €0 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €1,200 | — |
| CASH ACTUALS (EUR, per bank statements) · Shopify EU (DTC): payouts received | €149,666 | €146,825 | €168,963 | €169,633 | €188,403 | €182,464 | €171,755 | €172,056 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €1,349,765 | — |
| CASH ACTUALS (EUR, per bank statements) · Amazon EU (FBA): payouts received | €160,924 | €84,432 | €100,247 | €111,610 | €119,921 | €118,012 | €126,346 | €103,721 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €925,213 | — |
| CASH ACTUALS (EUR, per bank statements) · Walmart US (WFS): payouts received | €1,863 | €7,904 | €9,921 | €13,155 | €18,461 | €19,225 | €23,324 | €22,881 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €116,734 | — |
| CASH ACTUALS (EUR, per bank statements) · Payments to logistics and fulfilment suppliers | €55,682 | €60,395 | €34,443 | €31,879 | €25,464 | €47,660 | €39,060 | €30,935 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €325,518 | — |
| CASH ACTUALS (EUR, per bank statements) · Payments to Meta and Google | €38,996 | €22,390 | €25,801 | €26,553 | €27,834 | €29,680 | €28,784 | €27,779 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €227,817 | — |
| CASH ACTUALS (EUR, per bank statements) · Payments to other opex suppliers | €51,273 | €29,061 | €34,354 | €33,850 | €43,152 | €34,071 | €33,609 | €34,730 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | €294,100 | — |
| Balance | EUR |
|---|---|
| Cash at bank | €380,000 |
| Shopify Payments receivable | €14,900 |
| Amazon settlement receivable incl. reserve | €118,600 |
| Walmart settlement receivable | €0 |
| Inventory on hand at landed cost: Cookware | €186,000 |
| Inventory on hand at landed cost: Knives | €98,000 |
| Inventory on hand at landed cost: Textiles | €142,000 |
| Inventory on hand at landed cost: Tableware | €121,000 |
| Inventory on hand at landed cost: Storage | €96,000 |
| Slow-moving inventory provision | €18,000 |
| Inventory in transit (FOB value of shipped POs) | €154,000 |
| Supplier deposits (prepayments on open POs) | €23,100 |
| Other receivables and prepaid expenses | €21,500 |
| Equipment and fixtures: cost | €48,000 |
| Equipment and fixtures: accumulated depreciation | €21,000 |
| Website and software: cost | €60,000 |
| Website and software: accumulated depreciation | €32,000 |
| Trade payables: logistics and fulfilment | €62,300 |
| Trade payables: paid media | €24,800 |
| Trade payables: other opex | €41,600 |
| Wage tax and social charges payable | €15,900 |
| Refund liability | €19,400 |
| VAT payable | €38,700 |
| Corporate income tax payable (FY25) | €18,400 |
| Term loan | €400,000 |
| Share capital | €250,000 |
| Retained earnings | €521,000 |
| Opening balance check: assets less liabilities less equity (must be zero) | €0 |
From the CFO review to accountable action
Selected scenario figures update with the model. Interpretations, risks and actions are illustrative editorial commentary and must be reviewed after any input changes.
YTD financial net revenue is EUR 2,432,918, a variance of EUR -187,702 against budget. Gross margin is 63.3% compared with 62.5% budget. Contribution after marketing is EUR 647,256 and EBITDA is EUR 19,895 compared with EUR 172,743 budget.
Full-year outlook (actual plus Upside forecast): net revenue EUR 4,399k (-3.7% vs budget), EBITDA EUR 221k (5.0% of revenue) and net profit EUR 131k. Cash closes December at EUR 665k, of which EUR 253k is the Q4 VAT that leaves in January, so the underlying year-end position is EUR 412k.
The cash schedule measures weekly closing balances. Review payment dates and daily liquidity before approving commitments; a positive weekly close does not establish that cash remains above the reserve throughout the week.
The selected Upside case has a lowest forecast month-end cash balance of EUR 171,993 in Oct-27. The gap against the cash reserve is EUR 21,993. Negative cash represents an unfunded requirement. Facility availability, costs and management actions must be agreed separately.
Channel revenue is below budget by EUR 194,890. The bridge shows EUR -212,117 from unit volume and EUR 17,228 from price and mix. A separate EUR 7,188 refund provision adjustment completes the financial net revenue variance of EUR -187,702. Walmart orders total 3,488 against 5,220 budget.
For January-August 2026, Shopify orders are -5.7% vs budget and Amazon orders are -3.6%. Financial net revenue per order is EUR 64.28 against a YTD budget of EUR 63.58. YTD channel refunds are 6.9% of gross sales. Review the fictional Q2 Textiles quality issue against the returns schedule.
Cost of selling is the second problem. Variable channel costs (payment, referral, fulfilment, storage and inbound) were EUR 550k, 5.1% over budget, driven by Amazon FBA fee changes and the peak storage multiplier. Paid media of EUR 342k is close to budget in total, but its efficiency is not: Shopify paid CAC moved from EUR 21 in January to EUR 26 in August, and Shopify ROAS from 5.9x to 5.0x. Contribution margin after marketing is 26.6% against a 29.8% budget: that 3.2 point gap on the full-year revenue is EUR 140k of profit.
Operating expenses are EUR 627k, 3.2% over budget. Salaries are on plan; the overrun is discretionary: content and creative EUR 8k over (19%), recruitment EUR 3k over, contractors EUR 4k over. None of these lines has an approval owner today; the action list fixes that.
Cash at Aug-26 is EUR 391k against a budgeted EUR 438k. Inventory on hand is EUR 383k (97 days), EUR 137k below budget, because the business ran stock down after a weak Q2 rather than because it bought well. The cash conversion cycle is 77 days (DIO 97, DSO 11, DPO 31).
The 13-week forecast starts from EUR 351k and ends the week of 11-Dec at EUR 575k. Receipts of EUR 1,358k are set against payments of EUR 1,134k, of which committed purchase orders EUR 213k and the Q3 VAT and OSS payment EUR 151k on 31-Oct, which is what produces the low point in the following week. The forecast reconciles to the December balance sheet to the euro (Checks).
Inventory is unbalanced rather than short. At the last actual month Cookware carried 23 days of cover and Knives 52, against Tableware at 208 days and Storage at 302. The register shows EUR 692k FOB of open orders with EUR 354k of cash still to pay; the two Cookware orders arriving in September and October cover peak, and the Tableware order placed for January should be cut or deferred while the slow-moving provision stands at EUR 7k.
Receivables are clean apart from two items: an Amazon FBA reimbursement claim of EUR 4,120 open 47 days and a disputed forwarder invoice of EUR 2,000 (47 days past due) on the payables side. Marketplace balances of EUR 105k are 11 days of settlements, in line with the platform cycles.
Base: FY2027 net revenue EUR 5,611k, EBITDA EUR 239k (4.3%), lowest cash EUR 2k. Downside: revenue EUR 4,478k, EBITDA EUR -263k, lowest cash EUR -215k, a funding need of EUR 365k against the buffer. Upside: revenue EUR 6,376k, EBITDA EUR 677k, lowest cash EUR 172k.
The downside is the case that matters for the board: it combines slower growth, higher discounting and refunds, a heavier paid-media load and the current inventory policy, and it exhausts cash in the FY2027 peak build. The contingency plan is written now, with triggers on the monthly KPIs (CM2 % below 24.8% for two months, or Shopify CAC above EUR 30), not when the trough arrives.
Amazon Date Range Reports and Walmart Payment reports for September, so fees and reserves are taken from the platform rather than from ratios.
Returns report by reason code for Textiles, to confirm whether the Q2 quality issue is closed or still running in the refund rate.
Confirmation from Foshan Crestware of the shipped date and container number for PO-2026-026, and a quote for a 40% air-freight split if the ETA slips past 25-Oct.
The September bank statements and updated payable records are needed for the October pack. Refresh the to-date column and cash dates with the corresponding reporting cutoff.
The signed facility term sheet or the amended supplier terms, whichever the CEO chooses, so the FY2027 forecast carries the real cost of funding.
| Risk | Likelihood / 5 | Impact / 5 | Score | Mitigation and owner |
|---|---|---|---|---|
| FY2027 peak-season funding gap: the Base case falls below the cash buffer in Oct-27 and the downside turns cash negative | 4 | 4 | 16 | Evaluate an additional EUR 250k inventory facility alongside the assumed EUR 150k undrawn line, or alternative supplier terms. Confirm draw conditions, costs and timing before relying on either source. |
| Amazon dependency: Amazon is 42% of FY2026 net revenue and holds a settlement reserve; an account health event stops both revenue and cash | 3 | 5 | 15 | Keep account health metrics above thresholds weekly, hold 14 days of Amazon settlements as buffer, grow Shopify share; Head of Ecommerce |
| Cookware stock-out in Q4: cover fell to 23 days at the last actual month; peak depends on two POs arriving in Sep and Oct | 3 | 4 | 12 | Track PO-2026-024 and PO-2026-026 weekly against ETA; air-freight option priced now; Operations and Supply Chain Manager |
| Overstock in Tableware and Storage: over 200 days of cover ties up cash and drives the slow-moving provision | 4 | 3 | 12 | Freeze new Tableware and Storage orders, run a Q4 bundle promotion, defer PO-2026-043; Head of Ecommerce |
| Paid media efficiency: Shopify CAC up 25% since January; the budget assumed flat CAC | 4 | 3 | 12 | Weekly CAC and ROAS by campaign, cap Meta spend at the CM2 breakeven CAC, shift budget to email and retention; Performance Marketing Manager |
| Walmart ramp: orders one third below budget; fixed WFS costs and ads spend do not scale down automatically | 4 | 2 | 8 | Review Walmart trading at 900 monthly orders. Proposed interim Walmart Connect cap: 12% of net revenue, subject to campaign contribution. |
| USD exposure: Walmart revenue in USD with EUR costs; a 5% move is worth about EUR 60k of FY2027 revenue | 3 | 2 | 6 | No hedge below EUR 1m of USD revenue; review quarterly; BriQs CFO |
| Supplier concentration: Foshan Crestware is 44% of committed FOB value and the only cookware source | 2 | 4 | 8 | Qualify a second cookware supplier in Q1 FY2027; Operations and Supply Chain Manager |
| VAT and OSS compliance: quarterly payables reach EUR 253k in December; late filing penalties and interest apply | 2 | 3 | 6 | Reconcile VAT to the settlement reports monthly, not just at filing; BriQs finance team |
| Disputed forwarder invoice and open Amazon reimbursement claim: small amounts, but both show control gaps in three-way matching | 3 | 1 | 3 | Close both by 31-Oct; add PO-to-invoice matching for freight; BriQs finance team |
| Action | Owner | Due | Status | Measure of completion |
|---|---|---|---|---|
| Evaluate an additional EUR 250k inventory facility alongside the assumed EUR 150k undrawn line, or alternative supplier terms; confirm the combined funding plan against the Downside reserve shortfall. | CEO | 2027-03-31 | Open | Signed facility or amended supplier terms before the Jun-27 deposits |
| Cut Tableware and Storage purchasing: cancel or defer PO-2026-043 and run a Q4 bundle promotion to bring both categories under 120 days of cover by Dec-26 | Head of Ecommerce | 2026-10-15 | Open | DIO under 120 days on the Product_Contribution scorecard |
| Weekly Q4 stock watch on Cookware and Knives against PO-2026-024, 025, 026 and 034 ETAs, with an air-freight fallback priced by 30-Sep | Operations and Supply Chain Manager | 2026-09-30 | In progress | Cover never below 30 days through December |
| Paid media rules: Meta and Google capped at the CM2 breakeven CAC by campaign, weekly CAC and ROAS reporting, 10% of budget moved to retention | Performance Marketing Manager | 2026-10-01 | Open | Shopify CAC back under EUR 23 by Nov-26 |
| Walmart go or no-go review at 900 orders a month; until then Walmart Connect spend capped at 12% of net revenue | Marketplace Specialist | 2026-11-15 | Open | Decision minuted with the Q4 trading numbers |
| Approval owner and monthly cap on content, recruitment and contractor spend; over-cap requests to the CEO in writing | CEO | 2026-09-30 | Open | Opex variance on those three lines at zero from October |
| Close the Amazon FBA reimbursement claim (EUR 4,120) and the disputed Northsea invoice (EUR 2,000); add freight invoice matching to the AP checklist | BriQs finance team | 2026-10-31 | In progress | Both items off the aging, checklist updated |
| Downside contingency plan written with KPI triggers (CM2 %, CAC, cash headroom) and the five cash levers on Cash_13W in priority order | BriQs CFO | 2026-10-15 | Open | Plan approved by the CEO and attached to the October pack |
| Qualify a second cookware supplier and obtain samples; target 30% of FY2027 Cookware FOB | Operations and Supply Chain Manager | 2027-02-28 | Open | Supplier qualified with a first PO placed |
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